Google and Facebook are two of the biggest companies on the web, whatever you think about the privacy practices of either company, both have received a great deal of criticism in this area (though some think the concern about Facebook has been sensationalized by the media). Which do you trust more – Google or Facebook? Comment here.

Consumer Watchdog has created a new anti-Google video portraying Google CEO Eric Schmidt has some kind of evil ice cream man. The video is a commentary on what the group perceives to be Google's lack of regard for consumer privacy. 

Google and Facebook are two of the biggest companies on the web, whatever you think about the privacy practices of either company, both have received a great deal of criticism in this area (though some think the concern about Facebook has been sensationalized by the media). Which do you trust more - Google or Facebook? Comment here.

CafePress technology will allow visitors to the site to design their own t-shirts, posters, water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store.

“In keeping with ABC’s ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer,” said Mia Rondinella, VP of Business Planning & Development at ABCEG.

“Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy,” “We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online.”

This new arrangement expands upon a licensing agreement announced earlier this year which allowed fans of selected ABC television shows to design and sell authorized show merchandise on CafePress.com.
 

ABC and CafePress have introduced a new ABC Online Store where of fans of the TV networks shows will be able to buy official merchandise along with merchandise designed by other fans.

CafePress technology will allow visitors to the site to design their own t-shirts, posters, water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store.

“In keeping with ABC’s ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer,” said Mia Rondinella, VP of Business Planning & Development at ABCEG.

“Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy,” “We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online.”

This new arrangement expands upon a licensing agreement announced earlier this year which allowed fans of selected ABC television shows to design and sell authorized show merchandise on CafePress.com.
 

This could make Facebook more attractive as a news reader, a way Facebook has encouraged users to use the service in the past, and a functionality that is probably more often associated with Twitter, though the capabilities are clearly both there with either service. Notifications of updates would only enhance Facebook for this purpose. 

Facebook also announced that users will soon have a new way to control their accounts, with a remote log-out feature (pictured above). Users will be about to log out of any Facebook session from another computer or device. More on that here.

Facebook is testing a feature that lets users "subscribe" to other users. Nick O'Neill at AllFacebook shares an official statement from Facebook: "This feature is being tested with a small percent of users. It lets people subscribe to friends and pages to receive notifications whenever the person they've subscribed to updates their status or posts new content (photos, videos, links, or notes)."

This could make Facebook more attractive as a news reader, a way Facebook has encouraged users to use the service in the past, and a functionality that is probably more often associated with Twitter, though the capabilities are clearly both there with either service. Notifications of updates would only enhance Facebook for this purpose. 

Facebook also announced that users will soon have a new way to control their accounts, with a remote log-out feature (pictured above). Users will be about to log out of any Facebook session from another computer or device. More on that here.

Last month, Google CEO Eric Schmidt said that Android gets over 200,000 devices a day.

"People throw out a lot of numbers about how many devices they’re activating per day," Jobs is quoted as saying. "We are doing 230,000 activations a day.  We think our friends may be counting upgrades – if we were counting upgrades, that would be way higher."

Fortune has a quote from a Google spokesperson responding to those comments: "The Android activation numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market since we only include devices that have Google services."

Ping, the iTunes social network, is like Facebook or Twitter meets iTunes. That’s the way Jobs described it in the announcement, anyway. While that may be the case, and it may even resemble Facebook, there is no integration with either Facebook or Twitter (or other social networks).

Kara Swisher was able to speak to Jobs about this, who said Facebook wanted "onerous terms that we could not agree to." When asked about integrating Facebook Connect to help people find their friends, Swisher quotes him saying (or shrugging rather), "We could, I guess."

She also got this statement from Facebook on the matter: "Facebook believes in connecting people with their interests and we’ve partnered with innovative developers around the world who share this vision. Facebook and Apple have cooperated successfully in the past to offer people great social experiences and we look forward to doing so in the future."

Om Malik at GigaOm calls Ping "the future of social commerce". "From a content perspective, there are three different types of media we love to talk about: movies we see, music we listen to and books we are reading," he says. "These are accepted social norms. In fact, many relationships are made on the basis of collective love of a movie and many friendships have started with mixed tapes."

Boxee, whose Boxee Box is due out in November, had some comments on Apple’s Apple TV announcement. These two are now direct competitors. On the Boxee blog, Avner Ronen writes:

We think people want to be able to watch anything that they can watch on their computer, only on their bigscreen TV.  There is an overwhelming consumer expectation that the content we can consume in our cubicles, our dorm rooms, and in our laps should be available in our living rooms, in full 1080p with a gorgeous interface.  It’s a simple premise, but the challenge is to do it in a way that makes sense in that space, so you can put your feet up, grab a remote and start watching. No keyboards, mice, windows or labyrinthine menus. It should be calm and it should be beautiful. And it *must* be open.

We think it’s worth it.

NewTeeVee has a comparison of Apple TV, the Boxee Box, and Roku, which some have also said is superior to the new Apple TV.

At Apple's music event yesterday, where the company launched a new version of iOS, a new version of iTunes with a new social network (Ping), a new line of iPods, and a new version of Apple TV, Steve Jobs took a shot at Google involving numbers of smartphone activations.

Last month, Google CEO Eric Schmidt said that Android gets over 200,000 devices a day.

"People throw out a lot of numbers about how many devices they're activating per day," Jobs is quoted as saying. "We are doing 230,000 activations a day.  We think our friends may be counting upgrades - if we were counting upgrades, that would be way higher."

Fortune has a quote from a Google spokesperson responding to those comments: "The Android activation numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market since we only include devices that have Google services."

Ping, the iTunes social network, is like Facebook or Twitter meets iTunes. That's the way Jobs described it in the announcement, anyway. While that may be the case, and it may even resemble Facebook, there is no integration with either Facebook or Twitter (or other social networks).



Kara Swisher was able to speak to Jobs about this, who said Facebook wanted "onerous terms that we could not agree to." When asked about integrating Facebook Connect to help people find their friends, Swisher quotes him saying (or shrugging rather), "We could, I guess."

She also got this statement from Facebook on the matter: "Facebook believes in connecting people with their interests and we've partnered with innovative developers around the world who share this vision. Facebook and Apple have cooperated successfully in the past to offer people great social experiences and we look forward to doing so in the future."

Om Malik at GigaOm calls Ping "the future of social commerce". "From a content perspective, there are three different types of media we love to talk about: movies we see, music we listen to and books we are reading," he says. "These are accepted social norms. In fact, many relationships are made on the basis of collective love of a movie and many friendships have started with mixed tapes."

Boxee, whose Boxee Box is due out in November, had some comments on Apple's Apple TV announcement. These two are now direct competitors. On the Boxee blog, Avner Ronen writes:

We think people want to be able to watch anything that they can watch on their computer, only on their bigscreen TV.  There is an overwhelming consumer expectation that the content we can consume in our cubicles, our dorm rooms, and in our laps should be available in our living rooms, in full 1080p with a gorgeous interface.  It’s a simple premise, but the challenge is to do it in a way that makes sense in that space, so you can put your feet up, grab a remote and start watching. No keyboards, mice, windows or labyrinthine menus. It should be calm and it should be beautiful. And it *must* be open.

We all watched the Apple announcement. We walked away feeling strongly confident about the space it left for Boxee to compete. We have a different view of what users want in their living rooms.  We are taking different paths to get there. The Boxee Box is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want.

We think it’s worth it.

NewTeeVee has a comparison of Apple TV, the Boxee Box, and Roku, which some have also said is superior to the new Apple TV.

"Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards," the company says.

The whole thing is so open, you have to use a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod Touch running iOS 3.0 or higher or an iPad. In other words you have to have bought an Apple device to view it.

It is also so open that the announcement makes it a point to say, "This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple."

The event itself is expected to center around updates to iTunes, iPods and possibly TV. According to the Wall Street Journal, FOX and ABC will announce 99 cent rentals of TV shows through iTunes. "People familiar with the matter" are cited.

According to Bloomberg BusinessWeek, Apple will announce a set-top box for video that will include Netflix programming and a revamped version of Apple TV that will cost $99. The publication also says that Apple will release a revamped version of iTunes and an upgraded iPod Touch with higher screen resolution.

The whole thing should be a big win for Netflix.

Apple announced that it will be streaming an event online today at Apple.com, at 10:00 AM Pacific/1:00 PM Eastern.

"Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards," the company says.

The whole thing is so open, you have to use a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod Touch running iOS 3.0 or higher or an iPad. In other words you have to have bought an Apple device to view it.

It is also so open that the announcement makes it a point to say, "This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple."

The event itself is expected to center around updates to iTunes, iPods and possibly TV. According to the Wall Street Journal, FOX and ABC will announce 99 cent rentals of TV shows through iTunes. "People familiar with the matter" are cited.

According to Bloomberg BusinessWeek, Apple will announce a set-top box for video that will include Netflix programming and a revamped version of Apple TV that will cost $99. The publication also says that Apple will release a revamped version of iTunes and an upgraded iPod Touch with higher screen resolution.

The whole thing should be a big win for Netflix.

Now, Google has released its own new Gmail feature called Priority Inbox, also with the goal of prioritizing your email. This is in beta.

"Gmail has always been pretty good at filtering junk mail into the ’spam’ folder," says Google software engineer Doug Aberdeen. "But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important—bologna, or ‘bacn.’ So we’ve evolved Gmail’s filter to address this problem and extended it to not only classify outright spam, but also to help users separate this ‘bologna’ from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules."

With Priority Inbox, the inbox is split into three sections: "Important and unread," "Starred" and "Everything".

"As messages come in, Gmail automatically flags some of them as important," explains Aberdeen. "Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the  or  buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)"

This all sounds very similar to Mason’s own system. Actually, MG Siegler notes that a reference to "Magic Inbox" in Gmail’s code was discovered back in May 2009, which seemed to hint at such a feature.

Google says Priority Inbox will roll out to all Gmail users over the next week or so. You’ll see a message about it in the top-right corner of Gmail when you have it.

Last week, the New York Times reported that Bit.ly lead scientist Hilary Mason had created a customized email classification system for Gmail that prioritizes her email by which she should read first. She said that she hoped to release the code for it this fall, so others could take advantage.

Now, Google has released its own new Gmail feature called Priority Inbox, also with the goal of prioritizing your email. This is in beta.

"Gmail has always been pretty good at filtering junk mail into the 'spam' folder," says Google software engineer Doug Aberdeen. "But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or 'bacn.' So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this 'bologna' from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules."

With Priority Inbox, the inbox is split into three sections: "Important and unread," "Starred" and "Everything".

"As messages come in, Gmail automatically flags some of them as important," explains Aberdeen. "Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the  or  buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)"

This all sounds very similar to Mason's own system. Actually, MG Siegler notes that a reference to "Magic Inbox" in Gmail's code was discovered back in May 2009, which seemed to hint at such a feature.

Google says Priority Inbox will roll out to all Gmail users over the next week or so. You'll see a message about it in the top-right corner of Gmail when you have it.

Intel says WLS will also contribute to its strategy to make connected computing ubiquitous across laptops, smartphones, and embedded computing.

"The global demand for wireless solutions continues to grow at an extraordinary rate," said Intel President and CEO Paul Otellini. "The acquisition of Infineon’s WLS business strengthens the second pillar of our computing strategy — Internet connectivity — and enables us to offer a portfolio of products that covers the full range of wireless options from Wi-Fi and 3G to WiMAX and LTE. As more devices compute and connect to the Internet, we are committed to positioning Intel to take advantage of the growth potential in every computing segment, from laptops to handhelds and beyond."

"The sale of WLS is a strategic decision to enhance Infineon’s value. We can now fully concentrate our resources towards strong growth in our core segments Automotive (ATV), Industrial & Multimarket (IMM) and Chip Card & Security (CCS). This creates a great perspective for all Infineon customers, employees and shareholders," said Infineon CEO Peter Bauer. "We all stand to benefit enormously from this deal. Thanks to the outstanding effort of the employees and the management during the last years, WLS is excellently positioned to grow further with the new owner who is ideally suited for this business."

Intel says its goal is to expand its mobile and embedded product offerings to additional customers and market segments.

The deal is expected to close in the first quarter of next year. The boards of both companies have approved the transaction. It is still subject to regulatory approval.
 

Intel has acquired Infineon's Wirless Solutions (WLS) business for $1.4 billion. WLS, which provides cellular platforms to global phone makers, will operate as a standalone business, and will continue to serve its existing customers.

Intel says WLS will also contribute to its strategy to make connected computing ubiquitous across laptops, smartphones, and embedded computing.

"The global demand for wireless solutions continues to grow at an extraordinary rate," said Intel President and CEO Paul Otellini. "The acquisition of Infineon's WLS business strengthens the second pillar of our computing strategy -- Internet connectivity -- and enables us to offer a portfolio of products that covers the full range of wireless options from Wi-Fi and 3G to WiMAX and LTE. As more devices compute and connect to the Internet, we are committed to positioning Intel to take advantage of the growth potential in every computing segment, from laptops to handhelds and beyond."

"The sale of WLS is a strategic decision to enhance Infineon's value. We can now fully concentrate our resources towards strong growth in our core segments Automotive (ATV), Industrial & Multimarket (IMM) and Chip Card & Security (CCS). This creates a great perspective for all Infineon customers, employees and shareholders," said Infineon CEO Peter Bauer. "We all stand to benefit enormously from this deal. Thanks to the outstanding effort of the employees and the management during the last years, WLS is excellently positioned to grow further with the new owner who is ideally suited for this business."

Intel says its goal is to expand its mobile and embedded product offerings to additional customers and market segments.

The deal is expected to close in the first quarter of next year. The boards of both companies have approved the transaction. It is still subject to regulatory approval.
 

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

Do you think Microsoft and Yahoo combined can take on Google? Share your thoughts.

"In terms of a Year-on-Year comparison there has been little change in Google’s share but more significant movement amongst its closest competitors," says Nielsen. "MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%."

Google, Yahoo, and Microsoft account for more than 9 out of 10 searches (92.1%).

The total number of searches in the U.S. over the last year has gone down by 16% from 10.5 billion to 8.8 billion. This is a very interesting stat. I wonder how much of this has to do with increased use of smartphones and mobile apps, taking the place of traditional searches. There are some other good points in the comments.

Why do you think people are searching less? Comment here.

Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo's organic results in the U.S. and Canada. We'll see our first glimpse of how this is working out next month.

Do you think Microsoft and Yahoo combined can take on Google? Share your thoughts.

"In terms of a Year-on-Year comparison there has been little change in Google's share but more significant movement amongst its closest competitors," says Nielsen. "MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%."

Google, Yahoo, and Microsoft account for more than 9 out of 10 searches (92.1%).

The total number of searches in the U.S. over the last year has gone down by 16% from 10.5 billion to 8.8 billion. This is a very interesting stat. I wonder how much of this has to do with increased use of smartphones and mobile apps, taking the place of traditional searches. There are some other good points in the comments.

Why do you think people are searching less? Comment here.

Are you content with your ability to measure social media effectiveness? Let us know.

ShareThis, which reaches 400 million people a month through social media share buttons across content all over the web, has released some new metrics for measuring social media effectiveness.

One of the metrics is its Audience Index, which lets publishers understand and compare their social audiences against 850,000 other sites (and soon against categories), find out what types of influencers your site attracts, and find out how well you connect with influencers, listeners, and engaged customers.

The other metric might be even more useful. That would be "Social Reach".

"We recently surveyed publishers (ours and others) and found that over 60% wanted (and were missing) social referral analytics," ShareThis explains on the company blog. "Social Reach measures the true value of shared media across the web by looking at outbound sharing and inbound social traffic and, in the process, gives proper credit to the listener/responder of a share as much as the original influencer/sharer. Publishers can now get a more accurate measurement of how a piece of content circulates around the Web after it’s been shared across any service, rather than just the simple number of shares counted by a single service like Facebook."

"Social Reach is built in to all of ShareThis’ new share buttons that we introduced a couple of weeks ago, and the Social Reach score of each piece of content can be displayed on any page where our buttons are installed," the company says.

ShareThis shared some interesting stats regarding Social Reach with TechCrunch. For example, according to the company, Facebook accounts for 45 percent of all shared content across its network, followed by email with 34 percent, and Twitter with 12 percent.

While Facebook may get more shares from ShareThis, email appears to be more effective, as people are more likely to click on an emailed link (31 percent out of the 34 percent, compared with 36 percent out of FB’s 44 percent).

Either way, the metrics could prove to be very useful for publishers looking at optimizing their social media marketing strategies.

What tools do you use to measure social media effectiveness? Share with other WebProNews readers.

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don't know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

ShareThis, which reaches 400 million people a month through social media share buttons across content all over the web, has released some new metrics for measuring social media effectiveness.

One of the metrics is its Audience Index, which lets publishers understand and compare their social audiences against 850,000 other sites (and soon against categories), find out what types of influencers your site attracts, and find out how well you connect with influencers, listeners, and engaged customers.

The other metric might be even more useful. That would be "Social Reach".

"We recently surveyed publishers (ours and others) and found that over 60% wanted (and were missing) social referral analytics," ShareThis explains on the company blog. "Social Reach measures the true value of shared media across the web by looking at outbound sharing and inbound social traffic and, in the process, gives proper credit to the listener/responder of a share as much as the original influencer/sharer. Publishers can now get a more accurate measurement of how a piece of content circulates around the Web after it’s been shared across any service, rather than just the simple number of shares counted by a single service like Facebook."

"Social Reach is built in to all of ShareThis' new share buttons that we introduced a couple of weeks ago, and the Social Reach score of each piece of content can be displayed on any page where our buttons are installed," the company says.

ShareThis shared some interesting stats regarding Social Reach with TechCrunch. For example, according to the company, Facebook accounts for 45 percent of all shared content across its network, followed by email with 34 percent, and Twitter with 12 percent.

While Facebook may get more shares from ShareThis, email appears to be more effective, as people are more likely to click on an emailed link (31 percent out of the 34 percent, compared with 36 percent out of FB's 44 percent).

Either way, the metrics could prove to be very useful for publishers looking at optimizing their social media marketing strategies.

What tools do you use to measure social media effectiveness? Share with other WebProNews readers.

Facebook is currently trying to register the word "Face" as a trademark, TechCrunch reports. Erick Schonfeld writes, "Facebook took over the trademark application for ‘Face’ from a company in the UK called CIS Internet Limited, which operated a site called Faceparty.com. Presumably, Facebook bought the application sometime around November, 2008, which is when its lawyer started dealing with the USPTO."

In an interesting twist, Aaron Greenspan, Mark Zuckerberg’s Harvard classmate, who claimed to have had a hand in Facebook’s creation, also has a mobile payments app called FaceCash under his Think Computer company. He is listed as a potential opposer to the "Face" mark, as Schonfeld points to.

Just as there are plenty of other items that use the word "book" there are plenty that use the word "face", notably, Apple’s Facetime iPhone feature, which it has been heavily marketed since the release of the iPhone 4.

Facebook has made no indication that it intends to go after any service using "Face" in its name, just as the company told us it isn’t going after every company using "book", but considering how closely Teachbook is related to Facebook, it’s hard to say what Facebook would find too close for comfort.

As you may have read, Facebook is suing Teachbook for using the word "book" and being a competitor. To put it in Facebook's exact words, the company's Director of Policy Communications, Barry Schnitt, tells WebProNews:

"The problem is not merely that they use the word "book." You'll notice that we have no complaint against Kelly Blue Book or Yellowbook or others. However, there is already a well-known online service with 'book' in the brand name that helps people connect and share. Of course the Teachbook folks are free to create a similar service for teachers or whomever they like, and we wish them well in that endeavor. What they are not free to do is trade on our name, create confusion, or dilute our brand while doing so. Additionally, it's important to note that where there is confusion or brand dilution as there is with Teachbook and Facebook, we must enforce our rights to protect the integrity of our trademark.

Facebook is currently trying to register the word "Face" as a trademark, TechCrunch reports. Erick Schonfeld writes, "Facebook took over the trademark application for 'Face' from a company in the UK called CIS Internet Limited, which operated a site called Faceparty.com. Presumably, Facebook bought the application sometime around November, 2008, which is when its lawyer started dealing with the USPTO."

In an interesting twist, Aaron Greenspan, Mark Zuckerberg's Harvard classmate, who claimed to have had a hand in Facebook's creation, also has a mobile payments app called FaceCash under his Think Computer company. He is listed as a potential opposer to the "Face" mark, as Schonfeld points to.

Just as there are plenty of other items that use the word "book" there are plenty that use the word "face", notably, Apple's Facetime iPhone feature, which it has been heavily marketed since the release of the iPhone 4.

Facebook has made no indication that it intends to go after any service using "Face" in its name, just as the company told us it isn't going after every company using "book", but considering how closely Teachbook is related to Facebook, it's hard to say what Facebook would find too close for comfort.