How to Make Money With Your Blog, Blogging, And Secrets to Work At Home

The #1 reason for my poverty

noreply@blogger.com (Dustin) — Fri, 11 May 2012 09:44:00 +0000

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Dear Make Money At Home,

Today, I'm going to talk with you about the #1 reason for my poverty... and how I eradicated it.

But first...

It is VERY important to me that you not miss an urgent deadline...

My friend Nick Usborne has developed a powerful way for you to develop 4 steady streams of income using social media.

For years people have been scratching their heads about how to monetize social media.

Well, Nick has cracked the code. You can read about it in a special report he released recently.

In this special 4-part report Nick will reveal to you exactly how you can make $2,500 - $15,000 extra month "playing around" with social media. This might be the exact money making opportunity you've been looking for.

Read Nick's Special Social Media Report Now...

If you are at all interested in social media like Facebook, Twitter, or LinkedIn... and would like to make some real money from social media... then you need to read Nick's special report now.

URGENT: Nick is giving you a special opportunity here... but it ENDS TONIGHT. It's urgent that you act now.

Read Nick's Special Social Media Report Now...

To Your Success,

Joshua

PS Ready to read about the #1 reason for my poverty? Click here now.

The Money Magic of Social Media

noreply@blogger.com (Dustin) — Fri, 04 May 2012 10:00:00 +0000

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A Personal Note from Joshua...

This week, I'm going to let you hear from my good friend Nick Usborne. Nick has one of the most unique perspectives on social media and the future of the Internet that I have heard. I strongly urge you to read what he has to say...

The Money Magic of Social Media
Your Best Opportunity to Make It Big Since the Birth of the Web
By Nick Usborne

What's with all the hype surrounding social media?

(And, maybe the real question is... Can you make money because of all this hype?)

It's as if every company on the planet has become distracted from the serious business of marketing. It seems as if they are wasting their valuable time and resources on messing about with Facebook, YouTube, and Pinterest.

Well, it's easy to think that way. But if that's really your view of social media, you are missing out on the biggest opportunity to come your way for at least 10 years.

The truth about social media is that it is not a fad, or an add-on.

Social media is not an add-on to the Web, it is fast BECOMING the Web.

Facebook already has over 845 million users. Hundreds of millions of people are also using Twitter, YouTube, LinkedIn, Pinterest, and other social media services.

Why is social media so popular? Because it gives people what they want.

Facebook never advertised. Nobody needed to be sold on Facebook, because it gives people what they want. It enables people to share, chat, play, and even buy.

It's the same with Twitter, YouTube, and Pinterest. They didn't have to buy ads on TV to "sell" people. They are popular because they address an absolute need in the marketplace.

Do companies "get" social media?

For a while, they didn't. They just saw social media as a distraction. They went through that denial phase, just wishing it would go away.

Then they came to accept that social media was here to stay, and many companies began to dip their toes in the water.

Finally, a very small percentage of companies "got it," immersed themselves in social media, and found that it offered a huge Return On Investment.

Those companies in the toe-dipping phase had better wake up to reality fast, because they are losing out big-time. A truth in marketing is that you need to go where your audience is. And online, the place where people spend the most time is not on traditional websites, but on social media sites.

That's where the audience is.

That's where the money is.

That's where the opportunity lies.

When an industry is seriously disrupted, opportunities are plentiful.

It's hard to make serious inroads as an entrepreneur when an industry is in a state of stability. Everyone is happy with things just the way they are.

Online right now, nothing is stable. The whole Web has been disrupted by the growth of social media. In other words, now is the ideal time to step in, hang up your shingle, and make your mark.

What are the opportunities, exactly?

There are several.

Set up as a specialist in social media.

The most recent figures tell us that over 50% of companies that are using social media outsource the work. They just don't have the skills or resources in-house. As for the kind of work you could offer, there are plenty of choices.

You can be a social media strategist... helping clients with their big-picture thinking and planning. Or you can help them implement, by setting up and managing their social networks. Or you can focus on social media writing, on their networks and on their websites.

Once you immerse yourself in the skills of social media marketing, you will see there are plenty of opportunities out there. Choose the opportunity that's right for you, and grab your share of the market.
Add social media to your existing line-up of services.

If you already have a freelance or consulting business, you can simply add social media expertise to your existing line-up of freelance services. In fact, deep knowledge of social media will soon be a must-have skill for anyone involved in marketing online.
Use social media to grow your own business.

Even if you don't want to offer professional services as a social media expert, you can use what you learn as a means to promote and expand your own business. For many top-earning entrepreneurs and freelancers, social media is becoming a key driver in attracting new and better clients.
Use social media to grow your own Money-Making Websites.

Perhaps you already have one or more revenue-generating websites of your own. If so, a deep knowledge of social media is becoming essential in the fight for eyeballs and wallets.

In my case, I use social media extensively to attract new visitors to my website about coffee, CoffeeDetective.com.

This is why I wrote my program on social media.

Maybe I have an eye for shifts and opportunities online.

Back in 1998, I was among the first to see that companies were making the mistake of writing their websites in the same way as they wrote their print materials. Right away, I saw that was a mistake, and I built a business on helping them "get it" and start writing in a way that better matched the Web. In 2001, I wrote the first book on the topic, Net Words.

Well, I'm having another one of those moments. Not many people see that the Web and social media are fast becoming one and the same thing.

And, as with any other fast-moving change, I know that most companies will be slow to get it. They'll dip a toe, then up to their ankles, and by the time they are into it up to their knees, they will have missed the boat.

Think about that. Social media is fast BECOMING the Web, and most companies just don't get it yet. What does that sound like to you?

To me, it sounds like opportunity.

And that's why I created my system, How to Make Money as a Social Media Expert.

I developed it to give you the knowledge and expertise you'll need to go out there and help companies make the transition from traditional online marketing to social media marketing.

My program isn't about just using various social media sites.

There are plenty of excellent books available on how to use Twitter, Facebook, and so on.

But knowledge of the various sites doesn't give you the expertise to go out there and make money as a social media expert, any more than owning a hammer makes you a successful carpenter.

My program takes a very different approach.

From page one, the intention is to immerse you in social media, so you totally understand how it works, what it offers, and how it fits into the broader discipline of online marketing.

And by the time you have completed the program, and the accompanying webinar series, you will be ready to go out there and show companies how to take full advantage of what social media offers.

This isn't a read-it-and-leave-it kind of program, it's a read-it-and-use-it program.

My purpose it to give you the knowledge, insight, and hands-on expertise you'll need to approach one of the millions of companies out there which are at that "toes in the water" stage. Those are the companies that don't yet understand the transformational nature of social media, and they desperately need your help.

Better still, they'll pay you handsomely to help them get up to speed.

This is a once-in-a-decade opportunity.

As I wrote earlier, my career online was launched when I saw a huge opportunity back in 1998. I saw that most companies just didn't understand how to write for the Web.

Right now, another opportunity, of equal size, is up for grabs.

Most companies just don't understand what social media marketing is. Nor do they understand the huge challenges they will face as the Web becomes more and more social.

As for you, you face a similar choice.

Either you can be one of the few entrepreneurs who sees the writing on the wall, and recognizes that your own future as a professional will be closely linked with the level of your expertise in social media, or you'll be one of the majority, who will be left behind.

My program has been created specifically for you, to give you the knowledge you'll need to become one of the few.

Make no mistake, the time when you could safely ignore social media as an area of expertise is long past.

Your choice now is either to grab the opportunity and grow your business, or bury your head in the sand and stagnate.

Click here to learn more about my program, How to Make Money as a Social Media Expert.

Editor's Note: Nick's powerful money-making social media program is on sale now until May 11^th. By trying it out today, you will receive special pricing and a number of extra bonuses. Get full details here: How to Make Money as a Social Media Expert.

Are We Doing It All Wrong?

noreply@blogger.com (Dustin) — Thu, 03 May 2012 10:08:00 +0000

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THURSDAY, MAY 03, 2012

With a Strong Referral From Matt

Almost every morning Matt Smith sends me a link to another fantastic article he's discovered on the web. One morning it was a link to this piece by Jonathan Fields on the importance of delighting your customers. After reading Jonathan's thoughts, this idea has been incorporated in every email I send. It's a message that will stick with you, because you sure don't want to be doing it all wrong.

Craig Ballantyne

"Stand out. You must stand for something and attract the right people while not being afraid to repel the wrong people. You need to over deliver, give faster results than promised, and become the go-to leader for your market." – Bedros Keuilian

The Power of Delight

By Jonathan Fields

What if we were doing it all wrong?

According to my genius friend and founder of Riddle & Co., Jeff Riddle, businesses are going about growth all wrong. They spend every waking hour and huge line items in their budgets on customer acquisition. Then, once a prospect becomes a customer, they all but forget about them. The common ethic, in fact, is to do the minimum necessary to keep an existing customer from leaving. That's where the "sad state of affairs" bar has been set.

How messed up is that?

Not just from a feeling good about what you're doing and how you're treating others standpoint, but according to Jeff, it's horrible for the bottom line, too. Analyzing large volumes of data, he was able to determine that 70-80% of new customers were generated not by formal acquisition and marketing initiatives, but by word of mouth from the 5% of existing customers who were most delighted with the product or service.

Newsflash – when you blow peoples' minds in unexpected ways on a consistent basis, give them more than they expected and – check this out...actually treat them like you'd want your mom (assuming you love your moms) treated, guess what happens? They can't shut up about you! And when they tell someone exactly what you'd say in an advertisement, it carries about 1,000% more credibility.

I've taken this approach in business over and over, it's extraordinary how well it works. And how much more fun it is building a business based not just on the drive to acquire, but on the quest to delight. In my recently launched venture, Good Life Project, I have a line-item in my budget for delight. And I have a Director of Delight. Serve, solve and delight, in fact are among the core ethics in the culture I'm helping to cultivate, and it's also one of the 10 Commandments of Epic Business.

But, here's the thing, this isn't just about business, it's about LIFE! YOUR LIFE!!!

When we look at the key relationships in our lives, we often do the exact same thing. We spend all of our time, energy and money on acquisition, then once we've converted someone we shift into "minimum maintenance mode"...and wonder why everything falls apart.

Think about it. When you're single, you really take care of yourself, you go to the gym, exercise, eat better, dress better, engage in activities that make you come alive. You leave little notes, text sweet messages, create surprise meetups, try things you'd never try in the name of finding new ways to connect, make time for dates, walks, hand holding and more.

You are in full metal relationship acquisition mode and you do everything you can to create the best marketing impression possible.

You start to attract interesting "prospects" and eventually "convert" one to boyfriend, girlfriend, lover, spouse or partner. You keep the same high level of engagement up for a bit, but then what starts to happen? You start to feel a little too secure. You take the relationship for granted. You stop thinking about how to attract and delight that person any more and just work on the assumption that everything's pretty much locked and loaded.

Except, it isn't.

Nobody likes being treated like a foregone conclusion.

We thrive on knowing that the person with whom we've chosen to dance WANTS us in their lives, thinks about us all the time, loves to be with us, cares about us and loves seeing us delighted. And not because we demand it, but because they light inside at the thought of making us light up inside.

So, what might happen if you repositioned "relationship acquisition" not as an end, but an invitation.

An opportunity to consistently surprise and delight the person with whom you've connected? In ways they'd never see coming? Even the smallest ones, just enough to let them know "I'm thinking of you, you matter to me, I appreciate you!"

In business, your marketing, sales and acquisition costs would plummet. In life, the quality, depth and duration of your relationships would take off.

And, rather than spending all your time trying to figure out how to get peoples' attention, you get to spend your time plotting and scheming ways to blow their minds. And inspiring your teams and tribes to do the same. What do you think would happen to employee turn-over when the single overriding purpose of every person on your team is to serve, solve and delight?

Sounds cool, right?

But what about the habituation situation?

The what?

Habituation. Our stunning ability to absorb good and bad into a new equilibrium.

Picture this...

It's a Friday night and the spouse brings home flowers unexpectedly. Wow, what a delight.

Same thing next week on cue, how lovely.

Same thing next week, nice color.

Same thing next week, whatever, put 'em in a vase.

What began as a delight has been demoted to an expectation.

Human beings have a remarkable ability to habituate both up and down. What elevates us in the beginning becomes baseline over time. So if we're striving to always delight, doesn't this create a bit of a hedonic delight treadmill, where we've got to keep raising the bar higher and higher to deliver the same hit?

And if so, how do we stop that from happening?

CAN we stop if from happening or do we have to just work with funny little quirk of human nature?

How can we make this all work in business and in life?

[Ed. Note. Jonathan Fields is a dad, husband, author, speaker, A-list blogger and serial wellness-industry entrepreneur. Fields writes about entrepreneurship and creativity at www.JonathanFields.com and interviews emerging world-shakers at www.GoodLifeProject.com. His latest book, Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance, was named the #1 personal development book of 2011 by 800-CEO-Read.]

With a Strong Referral From Matt

The Power of Delight

A New American Dream

Jeff Riddle's original American Dream was to become a professional baseball player, however injuries ended his career at the University of California, San Diego. His next passion was music, and he spent several years touring the country and participating in over 500 concerts in a rock band. Throughout both of these adventures, Jeff focused on building strong personal relationships, and this led him into his next escapade as a business relationship strategist. Jeff's work has impacted the lives of solo entrepreneurs to fortune 500 companies shifting how companies engage, connect, and deepen their relationships with their customers. In 2011 his company, Riddle & Co., was acquired by Retargeter, an online advertising technology company. His unique approach to adding value to small and large business owners has him speaking around the country on the importance of what he calls, "The Give Give", where he helps companies change their mindset around how to grow their businesses. You can learn more about Jeff's business and his continuing journey towards his American Dream at his site, www.TheGiveGive.com.

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Turn Someday into Payday

noreply@blogger.com (Dustin) — Wed, 02 May 2012 10:10:00 +0000

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WEDNESDAY, MAY 02, 2012

The Event

Sometimes it takes an "event" to finally set the wheels in motion on a dream we've had. It could be the loss of a job, a financial setback, or a health scare – as Mary Ellen Tribby explains today. When used properly, the stress of that event can motivate us to massive action.

Craig Ballantyne

"If you want to accomplish anything, get out of your comfort zone." – Kekich Credo #1

What Doesn't Kill Us, Will Make Us Stronger

By Mary Ellen Tribby

"At this point, we can't rule out malignancy," the doctor said.

I just looked at my husband. I knew he was asking the doctor questions, but I didn't hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think was I needed to wake up. ("This is not happening. I know I am just having a bad dream.")

It wasn't until I was in the front seat of our car that I realized it wasn't a dream. "Are we going home?" I asked. "No," my husband said. "We are going to get your ultrasound and more x -rays." "Oh," I replied.

It didn't really matter where we were going, because all I could think of at that moment were the three beautiful children my husband and I have been blessed with.

First, my thoughts went to Mikaela who was ten-years-old at the time. Without me, who would she talk to about boys? Who would show her how to put on makeup and help her pick out a college? But the most painful thought was... who would comfort her in her loss?

For the past three years, Mikaela has accompanied me on the Race for the Cure breast cancer walk.

She is well aware of the horrors of treatment.

She's often commented about people walking in honor of a loved one. For her, I knew there would be no sugarcoating the truth.

Then my thoughts shifted to Connor, my eight-year-old son (at the time) – an amazing baseball player who plays it cool with his dad and friends.

He is an undeniably sweet boy who always writes a special card for me on Mother's Day. What would he do next May? Would he pretend to write a card, not telling his teacher that he has no one to give it to?

Suddenly, I felt like throwing up. I asked my husband to pull over.

Once back in the car, all I could think about was Delanie, who was our four-year-old princess at the time. She is so used to having both my husband and me tuck her in at night. She wakes up each morning with a smile on her face and kisses to spare. Have I made enough of an impact on her life that in 10, 12, 15 years from now she will remember me?

Over the following three weeks, I was poked, prodded, and sliced.

On the 22nd day, I found out that I did not have breast cancer.

You would think that I would be so happy that I could not wait to get back to my normal routine. But no. Something happened. Going through that breast cancer scare changed my life in many ways.

You see, I've always wanted to start my own business – a business that would empower the working mom. A business that would provide the tools for EVERY working mom to lead a healthier, wealthier, and more balanced life.

It is my belief that working moms have more influence on what our world will look like than any other single group of people. Plus, they have the responsibility to match. I even purchased the URL for my new business back in July of 2007.

But I already had a job. And not just any job. I had one of the best jobs in the world. After all, I was Publisher and CEO of Early to Rise. So I kept saying, "Someday. Someday I will start that new business."

I'm not sure what kept holding me back before the cancer scare. I think the fact that I loved my job. And that, even as a CEO, I was able to enjoy quality time with my husband and three kids – from attending their baseball games, school plays, and tennis matches to taking long walks on the beach.

When I would speak at conferences, working moms who heard about my career accomplishments and wonderful family life always asked me, "How? How did you do it?" Those moms were always with me. Tucked in the back of my brain. Not forgotten, but put on hold for "someday."

But after the scare, the need to create this new business and help other working moms have the lifestyle they wanted and deserved was overwhelming. I could not "NOT" do it.

Unlike most working moms, I had developed systems and strategies for leading a complete and fulfilling life. I had escaped the guilt and the feeling of inadequacy. I had raised kids who were strong, confident, and compassionate. And I knew that I could teach any working mom who wanted to make more money to accomplish that as well.

So in one of the worst recessions America has ever seen (Remember this was the end of 2009), with one of the highest unemployment rates in history, I left the best job I ever had in my 25-year career. Three months later, Working Moms Only was a reality.

What I learned along the way will help you jumpstart any new business. You see, I did not take a dime from any investors, even though the offers were there. My husband and I took $10,000 out of our personal bank account and put that money into our new company.

Several of my industry colleagues questioned me about turning down investors and using my own money. My answer was simple. This was the way we had been teaching ETR readers to start a business – and this was the way I was going to do it.

These are the three most valuable lessons I have learned thus far:

1. Less is more.

A friend of mine recently left her corporate job to start her own marketing consulting firm. The first thing she did was find office space. I asked her why she was doing it. She told me that, with the real estate market in the dumps, space was a bargain. So she was able to rent space for $1,500 a month that normally went for three grand.

But she did not stop there. She bought a desk, chair, filing cabinets, and a couch. She spent $5,000 before she wrote a sales letter or had a website built.

After two months of trying, she finally landed her first client. That client is paying her a $2,000 a month retainer. You do the math.

Back in 2009, I had a four-bedroom house and three kids who had their own rooms. I did not have a library, den, or office. Still, I did not go out and rent space. I converted my rarely used dining room into my office. (Heck, we're kitchen people anyway.) It overlooked a golf course, and I find it very conducive to writing. When I needed a change of scenery, I would take my laptop and sit out by my pool. I did not buy filing cabinets or print business cards. I had a really good computer and I understood the value of knowing how to use it to it's fullest.

2. Work on your business every day.

When you are starting a brand-new business that is going to be your livelihood, there are no weekends. You don't get the day off because it is your wedding anniversary or your kid's birthday. You have to make sacrifices.

Now does this mean I missed Connor's birthday? Of course not. But after he went to bed that night, I worked. I worked until I finished everything I needed to do. Sure, the goal of having your own business is to get it to the point where you are living your desired lifestyle. But this does not happen overnight.

You must take your business seriously. For this very reason, I vowed that I would not work in my PJs. I still get up and go to the gym first thing in the morning. I then shower, dress, and dive into my work.

I don't stay in bed an extra hour or talk on the phone. I treat my business with respect – as I have always treated someone else's business that I was running.

I know far too many "entrepreneurs" who are still in their pajamas at 2:00 in the afternoon. These are the guys who are always asking why they are not doing as well as their competitors.

3. Know your market intimately.

It's best if you are a member of your target market. This is the road I have taken. I knew what it was like to be an executive before I had kids, and I have been a working mom for 11 years before I started Working Moms Only. I honed the new skills I needed over those 11 years. I am now in the top percentile of highly paid working moms.

If you are not personally in your target market, there are several things you can do to get yourself up to speed. Start with these:

Study your competition. Understand what they do and figure out how you can do it faster, better, and cheaper.
Use Amazon to get insider information about your prospective customers. Read reviews on products similar to the ones you are thinking of developing. Decide how you could address buyers' concerns and enhance the features and benefits they like.

These lessons alone will help you make more money and gain more flexibility in your business.

And this is important . . .

Yes, my epiphany spoke to my passion. However, starting and cultivating a profitable business is important. And, managing that business while procuring flexibility adds tremendous value to my life.

As you can see all three sides of the triangle, money, passion and flexibility should be considered in starting and running your business. As your business grows the priorities will shift. Some days all three may share in equality. Some days one or two may take a strong lead. Just like all aspects of your life your business in continuously evolving.

[Ed. Note. MaryEllen Tribby has created the site, www.WorkingMomsOnly.com, as the leading website and newsletter for the empowerment of the working moms. Her mission is to supply the tools that can give EVERY working mom the ability to lead a healthy, wealthy, and more balanced/blended lifestyle. To create a community where millions of working moms from all over the world come together in support and celebration of each other.]

The Event

What Doesn't Kill Us, Will Make Us Stronger

A New American Dream

In this month's issue of Financial Independence Monthly, you'll discover the best business models for creating financial independence online. For a lot of people who are interested in a personality-based business, the most powerful model is the Affinity Model. Affinity means that you can show your readers that you are just like them and that you've overcome the same struggles as they did. Both Mary Ellen Tribby, and my friend, Isabel De Los Rios, who runs BeyondDiet.com use the affinity model with great success. Isabel has over 200,000 customers on her site because she has been able to show them that, at one point, she was just like them with her nutrition and weight struggles. She can prove that she knows what her prospects are going through (much like Mary Ellen does in her article today). Both Isabel and Mary Ellen are also dedicated to the Content Model, an important component of almost all online business strategies. Showing that you have authentic affinity with your prospects is a powerful way to make a deep emotional connection with your prospects. If you've been in your client's shows, you need to let them know, and to show them that you've found a solution to their problems. Learn more in this month's issue of FIM.

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The Quickest and Easiest Way to Better Health and Creativity

noreply@blogger.com (Dustin) — Wed, 02 May 2012 09:16:00 +0000

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TUESDAY, MAY 01, 2012

The Best Place to Start

While I make my living showing people how to grunt and sweat while cursing my name, the good news is that you don't have to become a gym rat to improve your health and add years to your life and life to your years. Today, you'll discover the quickest and easiest way to achieve better health while dramatically increasing your creativity. It's something everyone can – and should – do each day.

Craig Ballantyne

"Yes, exercise is the catalyst. That's what makes everything happen: your digestion, your elimination, your sex life, your skin, hair, everything about you depends on circulation. And how do you increase circulation?" – Jack LaLanne

The Most Important 30 Minutes of Your Day

By Craig Ballantyne

The alarm clock gongs at 4am, even though I've already awoken naturally out of habit. This signals to Bally the Dog that it's time to jump on my bed for a few minutes of morning belly rubbing before I get up and go immediately to the computer to spill the contents of my subconscious (I finished this article by 4:51am). This is my magic time where I write faster than at any other time of the day.

Finally, at around 6am, it's dog walk time. Bally the Dog comes downstairs, we suit up for whatever elements the Toronto morning plans to throw at us that day, and we start up the short hill to Starbucks. We don't go in, but I peek at the baristas beginning their morning routine, and then we head down a big hill to the first off-leash section of our path.

(You can imagine our journey like the footsteps traced in one of the old Family Circle cartoons. Me playing the role of little Jeffrey, and sometimes, depending on what he ate the day before, Bally literally playing the role of Barfy the Dog.)

In the gulley where Bally gets to go off-leash for a few minutes, he likes to sniff and leave his mark, and excitedly greets every other dog before continuing on his merry way. Next we turn and head toward the beach where the Parks and Recreation Department of Toronto has generously provided a large off-leash area for dogs right on the water so that Bally can swim in Lake Ontario. And he does, all year round. There's no water too cold for a Labrador Retriever.

All of this is part of our exercise regimen for the day, but according to Dr. Steven Blair, an exercise researcher at the University of South Carolina, we could have turned for home before heading for the beach (on our first of 4 dog walks each day). In just 30 minutes, Dr. Blair says, I would have garnered all the physical activity necessary to reduce my mortality risk by 50%.

According to Dr. Blair, it's not obesity that is shortening our lives, but the lack of physical activity. And no, you don't need to channel your inner Tony Horton or Craig Ballantyne for an intense, sweat-dripping, heart-pounding, metabolism-boosting workout three to six days per week in order to get heart and health benefits. The doctor prescribes just thirty minutes of walking per day.

For many ETR readers, I'm sure that comes as a welcome relief. You're busy, you're stuck in Wisconsin in the dead of winter or Singapore in the stickiness of summer, you're in three airports today as you make your way from Cleveland to Louisville to Tennessee to visit suppliers, or frankly, the thought of sweating voluntary turns you off. That's fine. Anyone, anywhere, can find a way to get thirty minutes of brisk walking. Research even shows you can break up the exercise into three 10-minute blocks and you'll still achieve the health benefits.

But there are more than just wellness advantages to walking. If you still need another argument to take up this strange new fad of putting one foot in front of the other, consider what it will do for your work. I guarantee that you'll be more creative during these thirty minutes of exercise than you would be stuck in front of the computer for another hour (outside of your magic time).

In fact, research shows that getting up and away from our regular work environment leads to greater creativity. That's one of the reasons that you get so many good ideas in the shower. And remember, the apple didn't fall on Newton's head while he sat in his study.

Exposing ourselves to non-work related environments allows our brains to come up with ideas that we wouldn't get otherwise. Combined with the increased blood flow from exercise, and you have a one-two punch for problem solving and generating some of your best ideas of the day. Don't ignore this opportunity to improve both your health and the quality of your ideas.

Anytime of the day is acceptable for getting your thirty minute walk, provided you aren't visiting Dubai in August (if you are, you'll probably want to skip the lunchtime energy-boosting outdoor walk).

A morning walk can help you clear your head or organize your thoughts for the day. It's also going to be the easiest time for you to fit in your walk before the events and emergencies of the day steal your time.

A lunchtime walk may boost your mental alertness and help you avoid the afternoon lethargy that comes from a heavy meal that many people mistakenly choose to eat at noon. This also allows you the opportunity to invite a colleague on your walk so that you can work through a problem outside of the regular office environment while benefitting from the increased creativity of a new environment.

Hitting the road after work can bring you multiple rewards. You'll get the health, creativity, and energy boosting benefits, plus it will keep you out of the kitchen and away from that mindless pre-dinner snacking that often ruins an otherwise excellent day of eating high-quality nutritious food.

Finally, there's one more time of day where a brisk 30-minute walk can be a secret weapon for your health. Research shows that moderate exercise after a meal high in fat and calories can help immediately lower harmful levels of blood triglycerides. If you tend to overindulge at dinner, whether a bad habit at home or due to a business dinner with colleagues, you can mediate some of the damage by scheduling your daily walk after dinner instead of falling asleep in front of the TV.

The power of something so simple, a thirty minute walk inserted at any time of the day, seems almost hard to believe. But Dr. Blair insists that if you add moderate daily physical activity to your routine, you'll be able to dramatically improve your health and lifespan. You'll also increase your bone density and remain more mobile into your later years.

This doesn't mean you can ignore the importance of eating whole, natural, high-quality foods and minimizing your intake of man-made diet disasters like French fries, pie crust, and chips (three of the worst offenders for your heart and health). Good nutrition – and avoiding bad food – is vitally for your health and longevity.

It would also be wise for you to include at least two short sessions of resistance training each week to stay strong and further increase your bone density. Plus, if you want to build a beach body, it's going to take more than a brisk walk. You'll need metabolic resistance training and intervals.

However, if nothing else, adding a thirty minute brisk walk to your day appears to be the vital first step in lifelong health and wellness.

Get a good pair of shoes, consider a furry companion who will get you moving every day (free personal trainer!), and look forward to becoming more creative at the same time as improving your health.

[Ed. Note. Craig Ballantyne walks his dog up to four times per day and at this rate expects to live to be 217 years old. When walking your dog, he recommends you avoid streets known to have stray cats as a 72 pound chocolate lab can almost pull your arm off when it sees one of its natural enemies. Craig is also the author of Financial Independence Monthly and Turbulence Training – his trademarked home-based metabolic resistance training workout system that will help you burn fat infinitely faster than walking or jogging.]

The Best Place to Start

The Most Important 30 Minutes of Your Day

A New American Dream

He started out struggling as a comedian and actor in Hollywood and somehow found his way to become one of the most influential fitness figures of the 21st century. Tony Horton began his career as a workout guru in the mid-90's training celebrities. His methods became so popular that he attracted the attention of a young product development company, BeachBody, and his P90X program was born. Despite advertising hard work and intense effort – or perhaps because of their brutal honesty about what the program required – P90X and Tony's influence flourished. Today, millions of copies of his original program have been sold, and BeachBody has created an eco-system of over a dozen other products and celebrities, with some workouts even more insane than Tony's. Their success has benefited from having a big idea, overdelivering on value to their customers, and surely by watching their numbers (you don't do infomercials unless you're a serious business). If you'd like to learn more about Tony, you can listen to the interview I did with him here.

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The Best Goal is No Goal

noreply@blogger.com (Dustin) — Fri, 27 Apr 2012 16:55:00 +0000

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FRIDAY, APRIL 27, 2012

Have I Gone Mad?

Blashphemy. The best goal is no goal? Has your editor, a hardcore believer in the art and science of goal setting, gone mad?

Absolutely not. In fact, you'll agree, after reading today's guess essay, that while Leo Babauta's take on goal setting is slightly different, the bottom line on how you should live your life is the same, whether you choose to set goals or not.

Craig Ballantyne

"With the past, I have nothing to do; nor with the future. I live now." – Ralph Waldo Emerson

The Best Goal is No Goal

By Leo Babauta

The idea of having concrete, achievable goals seem to be deeply ingrained in our culture. I know I lived with goals for many years, and in fact a big part of my writing is about how to set and achieve goals.

These days, however, I live without goals, for the most part. It's absolutely liberating, and contrary to what you might have been taught, it absolutely doesn't mean you stop achieving things.

It means you stop letting yourself be limited by goals.

Consider this common belief: "You'll never get anywhere unless you know where you're going." This seems like common sense, and yet it's obviously not true if you stop to think about it. Conduct a simple experiment: go outside and walk in a random direction, and feel free to change directions randomly. After 20 minutes, an hour... you'll be somewhere! It's just that you didn't know you were going to end up there.

And there's the rub: you have to open your mind to going places you never expected to go. If you live without goals, you'll explore new territory. You'll learn some unexpected things. You'll end up in surprising places. That's the beauty of this philosophy, but it's also a difficult transition.

Today, I live mostly without goals. Now and then I start coming up with a goal, but I'm letting them go. Living without goals hasn't ever been an actual goal of mine... it's just something I'm learning that I enjoy more, that is incredibly freeing, that works with the lifestyle of following my passion that I've developed.

The problem with goals

In the past, I'd set a goal or three for the year, and then sub-goals for each month. Then I'd figure out what action steps to take each week and each day, and try to focus my day on those steps.

Unfortunately, it never, ever works out this neatly. You all know this. You know you need to work on an action step, and you try to keep the end goal in mind to motivate yourself. But this action step might be something you dread, and so you procrastinate. You do other work, or you check email or Facebook, or you goof off.

And so your weekly goals and monthly goals get pushed back or side-tracked, and you get discouraged because you have no discipline. And goals are too hard to achieve. So now what? Well, you review your goals and reset them. You create a new set of sub-goals and action plans. You know where you're going, because you have goals!

Of course, you don't actually end up getting there. Sometimes you achieve the goal and then you feel amazing. But most of the time you don't achieve them and you blame it on yourself.

Here's the secret: the problem isn't you, it's the system! Goals as a system are set up for failure.

Even when you do things exactly right, it's not ideal. Here's why: you are extremely limited in your actions. When you don't feel like doing something, you have to force yourself to do it. Your path is chosen, so you don't have room to explore new territory. You have to follow the plan, even when you're passionate about something else.

Some goal systems are more flexible, but nothing is as flexible as having no goals.

How it works

So what does a life without goals look like? In practice, it's very different than one with goals.

You don't set a goal for the year, nor for the month, nor for the week or day. You don't obsess about tracking, or actionable steps. You don't even need a to-do list, though it doesn't hurt to write down reminders if you like.

What do you do, then? Lay around on the couch all day, sleeping and watching TV and eating Ho-Hos? No, you simply do. You find something you're passionate about, and do it. Just because you don't have goals doesn't mean you do nothing – you can create, you can produce, you can follow your passion.

And in practice, this is a wonderful thing: you wake up and do what you're passionate about. For me, that's usually blogging, but it can be writing a novel or an ebook or my next book or creating a course to help others or connecting with incredible people or spending time with my wife or playing with my kids. There's no limit, because I'm free.

In the end, I usually end up achieving more than if I had goals, because I'm always doing something I'm excited about. But whether I achieve or not isn't the point at all: all that matters is that I'm doing what I love, always.

I end up in places that are wonderful, surprising, great. I just didn't know I would get there when I started.

[Ed. Note. Leo Babauta is the owner of ZenHabits.net, a website devoted to providing clear and concise wisdom on how to simplify your life. He's also the author of, The Power of Less: The Fine Art of Limiting Yourself to the Essential, in Business and in Life.]

Have I Gone Mad?

The Best Goal is No Goal

A New American Dream

Zen Habits is about finding simplicity in the daily chaos of our lives and clearing the clutter so we can focus on what's important, while creating something amazing in our lives. It's a simple, contrarian approach to living in this "crazy-busy world gone mad" we inhabit. But perhaps that's why it works so well. After all, it just happens to be one of the Top 25 blogs and Top 50 websites in the world, with over 237,000 readers. The articles on the site are written by Leo Babauta and are uncopyrighted – allowing his content to be shared across the web and to bring readers back to his blog. Zen Habits features one or two powerful articles a week on: simplicity, health & fitness, motivation and inspiration, frugality, family life, happiness, goals, getting great things done, and living in the moment. Leo has turned his passion into profits and has written several books to support Zen Habits, all while allowing him to achieve his American Dream.

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The You Factor Part 3: Do Less, Make More

noreply@blogger.com (Dustin) — Fri, 27 Apr 2012 10:00:00 +0000

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The You Factor Part 3: Do Less, Make More
By Joshua Boswell

The time has come in your life for you to do less, and make more.

What I'm going to tell you today is the part of the "You Factor" where you will make more money than you thought possible in your life.

The good news is that you are going to make this money by doing less.

You will do less of the things that bore you. Fewer things that scare you. Virtually wipe out the things that frustrate and aggravate you. Most important, you will do less of the things that cause you to lose money, opportunities, and real success in your life.

It is essential that you get this idea into your head: "I will do less, so I can make more."

The Control Freak Trap

Let me explain...

Most entrepreneurs I know have an ego issue. They are control freaks. They live from a premise that they can't really trust others and have to do it all themselves. They don't like being dependent on someone else, so they do it all themselves.

The problem is that the very thing they are trying to protect - i.e., their freedom and income - is the very thing they are destroying by being control freaks.

This is because there are only 24 hours in a day.

More than that... there are only so many things you can focus on at one time and still be productive and useful.

When you give your time to micromanaging things, you are robbing yourself of valuable production time - time that could be spent doing what only you can do.

The Most Critical Task of Your Business

When people begin putting a business together, it is easy to get caught up in many, many different activities.

Website, product development, strategies, affiliates, speaking, writing, SEO, social media, etc....

The list can get very long and tedious. Most budding entrepreneurs feel like they need to focus on all of this, all the time, and make all of it work.

Not only is that thought not true, it is self-defeating. Not all business tasks are created equal. In fact, there is one task that is more important than all the rest.

It is selling.

Unless you discover how to convince people to buy what you are offering, you are out of business.

But, you have to know that there are many, many approaches to selling... video, sales letters, joint ventures, advertising, social media, etc.... the list of ways and methods for selling can be as long and varied as the list of business tasks.

So, how do you know where to focus?

The answer lies within the "You Factor." It is unlocked by asking one simple question...

The Most Critical Question of Your Business

Here is the most important question you can ask when building a business - especially when getting started:

"Which, of all the selling approaches I could use, would I personally be best at putting to use based on my skills and talents?"

You must discover the answer to this question. Let me give you an example of how this works:

The "You Factor" in My Own Life

When I started my copywriting business, I went to a seminar by Bob Bly called "Selling Yourself."

Bob is a very smart fish. During those four days, Bob presented us with more than a dozen different techniques and strategies for marketing ourselves. He also brought in guest speakers to give us their perspective.

But, the most important thing Bob did was give us the underpinning principles of marketing ourselves. He not only told us "what" to do and "how" to do it... he told us "why." He then told us that in the real world, his ideas would not show up as they had in the seminar. Things would be different. We would need to adjust and adapt. We would need to personalize it to fit our unique style.

At the time, I did not realize how powerful this was or how wise Bob was in presenting it to us this way.

But, I took his advice to heart. I tried a number of different approaches. In the end, I found that my best success came in picking up the phone and calling people. I have a natural ability to create instant rapport with people in person and over the phone. People just like me and trust me when they meet me.

Over the course of hundreds of calls, I discovered a script and approach for closing deals. Today, I can close a consulting or copywriting deal, almost at will, if I can speak on the phone or in person to someone.

Why? Because I combined proven sales tactics and strategies with my unique style and approach. I discovered the answer to my sales question and my business boomed.

Thank you, Bob.

No One Can Replace You

Anyone can replicate products and services. Anyone can offer things for sale. Anyone can put up a website. Anyone can post notes on social media sites. Anyone can buy a success system and follow the step-by-step pattern.

So why don't more people win at business?

Because they forget the "You Factor." They forget that at the heart of every successful business is a sales engine. There is a real, live human being that has discovered how to reach across the mail, email, websites, banners, billboards, and storefronts, and convince his fellow man to pay him money for his wares.

This real, live human being has discovered that it is their unique insights, characteristics, and style that does the selling. Once they unlock the recipe for how to sell what they are offering, they can teach it to employees and replicate it.

But the first and most important job we have is to inject the "You Factor" into the sales process.

Ways to Sell Your Business

Here is a short, simple list of ways I have seen people successfully market and sell profitably. All will work. But not all will work best for you and your business. Your task is to discover which ones will and focus on them until you master them.

Direct mail
TV ads
Billboards
Social Media
Pay-Per-Click
Door-to-door (yes, people are still getting wildly rich doing this)
Telemarketing
Retail
Swap-meets, farmer's markets, and such
SEO
Magazines
Video marketing
Live events

What can you add to the list? There are many, many more approaches.

A Powerful, Upward Cycle

Let me end by giving you an outline of why it is so vital and rewarding for you to focus your unique abilities on discovering the best possible sales strategy for your business.

When you focus on discovering your unique ability to sell to your market, a magical chain of events happens in your life and business.

You specialize and begin to master your unique talents and skills.
As you get better and better, you grow in confidence. Confidence is a key part of all success.
Confidence gives you great doses of courage. Courageous people are always willing and able to do scary, "impossible" things. This separates them from the crowd.
Doing scary, unique, uncomfortable things because you have courage allows you to produce unique results, products, and services.
This draws people to you. People love new and unique and special. And, they pay for it!
The more you focus on "just you" sort of tasks, the more money you make because you are specializing, growing in confidence, etc.... People notice that and will pay you more for it.
As you make more and focus on your strengths, you will sell more, grow in joy, peace, wealth, and fulfillment. It's awesome!

A Unique Opportunity to Master a VITAL Selling Skill

If you are going to make money in business today, you will need to be intimately familiar with the Internet and selling online.

There is no escaping that fact.

My good friend Nick Usborne is a MASTER at selling online. His online writing, selling, persuading, and marketing skills have been used by major companies like Apple, Citibank, Disney, and Chrysler.

Today, I want to give you a rare opportunity to get his best online money-making secrets at a price you will probably never see again.

But, here's the rub... you only have 24 hours to seize this awesome opportunity. The $100 discount ends tonight!

But, if you can swing it, you will get several awesome bonuses... and more than 5 hours of training videos from Nick that will walk you step-by-step through the most common website pages and how to write them in a way that will give you the most profits.

Nick Gives You Massive Profit Potentials

Nick's program was originally developed for copywriters... but it is MUCH more than a copywriting guide. For example...

Consulting Profits... You could easily use Nick's system to become an online marketing consultant. (I have made six-figures a year JUST doing this.)
Copywriting Business Income... Nick's program will almost instantly make you an online copywriting expert... clients pay top dollar for this service. (Another area where I've made a strong six-figure income for the past 5 years... it is a great business!)
Online Business Wealth... If you are building your own online business, selling ANYTHING, Nick's program is VITAL. I'm not kidding when I say that to be successful, you need to know this stuff. (It's estimated that e-commerce will grow to $62 billion by 2016... last year it swelled by 23.3%... Get your share of this profitable pie!)

HURRY! Order Now

Special Offer: $100 Discount... and Premium Bonuses... Go Away Tonight

As I said today, your real business... the most ESSENTIAL thing you can do to succeed... is to master selling.

This program will help you do that, with a massive focus on online writing and marketing. I believe that every entrepreneur should have this system in their library and use it often.

It is that powerful.

Click Here to Get Full Details

The You Factor Part 2: The Wedgwood Phenomena

noreply@blogger.com (Dustin) — Fri, 20 Apr 2012 09:50:00 +0000

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The You Factor Part 2: The Wedgwood Phenomena
By Joshua Boswell

On July 12, 1730, the 12th son of Thomas and Margaret Wedgwood was born. They were poor, working-class potters, struggling to live in a very harsh, pre-industrial world. They named him Josiah.

By the time he was in his late thirties, Josiah became one of the most renowned potters of his day. By the time of his death in 1793, Wedgwood China was known around the world and in high demand by royalty and peasants alike. To this day, it is synonymous with quality and prestige.

The interesting thing is this: Josiah did not invent china or pottery. He didn't invent anything, actually. He couldn't truly even make china that well because as a boy he survived smallpox, but it damaged tissue in his knees, preventing him from running a throwing wheel.

But he could duplicate and tweak ever-so-slightly. So, Josiah took existing materials, processes, colors, patterns, ideas, strategies, and pottery techniques, and simply tweaked them to produce a product that revolutionized pottery, china, and dinnerware.

Oh, and do you know what? His most acclaimed piece of pottery - the thing he spent the most time on... and the thing he got paid the most for - was an effort to make an exact replica of an ancient Roman vase known as the "Portland Vase."

It seemed the more he replicated past success, the more successful he became.

The Paradox of the "You Factor"

In our world today, there is far too much emphasis placed on creativity. I personally have been caught in this trap more than once. I want to make something new, unique, creative, and awe-inspiring.

Those things are good. But that kind of thinking takes the "You Factor" and distorts it. It fuels the success myth that the only important thing in business is a Unique Selling Proposition (USP). People take the "unique" part and obsess about it.

That is a huge mistake.

Recently, in talking with Michael Masterson, he said to me,

"Marketers make lots of money telling people they should be unique and totally different because it feels right. But 80% of the successful entrepreneurs I know simply duplicated other successful businesses at first. Their only goal was to make money. They understood that without money, nothing else in their business or personal life was possible."

Dan Kennedy, one of the world's highest-paid copywriters and business consultants feels the same. Speaking of top copywriters that command fees above $100,000 per project, he said,

"As you might guess, there's a very, very small fraternity of pro copywriters at this fee level. Most of us know each other very well. I can tell you with authority, we all use these kinds of 'swipe files' to efficiently recycle what we know works, rather than to invent from scratch and experiment unnecessarily."

So, does that mean you can just go around and steal other people's ideas, products, and services?

No, of course not. But, it also means you don't have to start from scratch. Business models, products, techniques, etc., are all already out there.

All that is lacking is YOU.

I promised to tell you about the second aspect of the "You Factor" today and this is it.

It is the great secret to all success stories.

Successful men and women - entrepreneurs that live extraordinary lives of fulfillment, excellence, joy, and security - all take existing ideas, patterns, materials, and resources, and then inject themselves.

Here is Where Most Entrepreneurs Utterly Fail

Have you ever asked yourself where most entrepreneurial hopefuls fail? Why is it that so many people want wealth and freedom and a great lifestyle, but don't obtain it?

Where is the number one point of failure?

It is here: Business idea and product development.

Most people become obsessed with figuring out what creative, unique thing they will sell. They hit that wall until they get frustrated and drop out of the race.

My message to you today is that the wall doesn't really exist. It's a myth.

You can simply step around it. Behind the wall is a mountain of products, services, ideas, resources, and techniques already created by thousands of years of human history and ingenuity.

Step around the wall and pick up one or two of them, dust them off, polish 'em up, and add your personal touch. Then get out there and sell it as a benefit to yourself and others.

You do not need to create... you need to replicate... with a personal flare.

Think about this...

Did Tom Monaghan, the founder of Domino's Pizza, invent pizza? Nope. They don't even make a very good pizza. In fact, in 2009 in a taste study by Brand Keys, Domino's was voted dead last by consumers... tying with Chuck E Cheese! Yet, they have 9,000 stores around the world and are one of the most profitable restaurants in the world.

Or, what about Apple? Did Steve Jobs invent the computer, mp3 player, or cell phone? No.

Or, what about J.K. Rowling, author of the Harry Potter series? Did she invent the plot a backward boy becoming a powerful hero? Nope. Ever heard of Hercules or Superman?

I could go on, but I hope you see the point.

The ideas, products, services, and secrets are all there.

They just need you to pick them up, make them your own, and share them with the world.

The famous Isaac Newton said, "If I have seen further it is by standing on the shoulders of giants."

The Real Nature of the "You Factor"

In all of these examples, success was obtained by taking existing ideas and resources and replicating success... with a personal twist.

Their unique insights and action are what made the difference.

It is this rich combination between the familiar and the new that creates a powerful attraction factor.

I have said a few times that all you need to do is add yourself - your unique twist and signature.

That is the real "You Factor" here. It is not in the invention or creation. It is in the action and personalization.

So, how do you "pick it up," act, and personalize in a way that will create success in your life? What do you do? How do you do it?

This is the third aspect of the "You Factor" that I will share with you next week as we continue our discussion about my Golden Life Formula.

No molds. No restrictions. No force feeding. Just YOUR Dreams.

The Golden Life Formula is a framework - a solid foundation upon which you can build any structure you'd like. It gives you the tools and the freedom to do it your way, define your own destiny, and personalize it.

It allows you to activate the "You Factor" in ways that other systems and programs cannot do.

It gives you the power to "stand on the shoulders of giants" in a very powerful, proven way. Much of the work of success is already done for you. It is time for you to pick it up and begin your personal journey toward wealth, happiness, and abundance.

Last week, I had one of the Carefree readers email me and ask if the Golden Life Formula was "code" for learning copywriting... or some other "business in a box" idea. I answered and said,

"No. The Golden Life Formula is a way of living. It is a mentality that allows anyone to create vibrant success in their life, in a way that is best suited for them."

That is the Golden Life. That is what this is all about.

If you do not yet have access to my Golden Life Formula audio series, I would like to invite you to join the discussion now.

It will come to you automatically and at no cost. You simply need to sign up here:

Click here to receive The Golden Life Formula audio series now.

The You Factor Part 1: Act

noreply@blogger.com (Dustin) — Fri, 13 Apr 2012 09:40:00 +0000

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The You Factor Part 1: Act
By Joshua Boswell

There is a very dangerous myth being peddled by far too many gurus and sages out there.

It is sexy and enticing. It appeals to every ounce of greed and indulgence within each of us. And, it is exploited shamelessly to extract large sums of money from your wallet and leave you without rewards of any kind.

Today, I'm going to expose this myth... and begin to give you the remedy. You will feel liberated and happy and powerful when we are done.

Here is the myth:

Failure is not your fault. It is the fault of the system you are using.

If you just had a better system, you would already be successful.

(And, oh, by-the-way, I'm selling the perfect system.)

The reason why this myth is so effective at getting you and I to buy new systems and programs is that there is a very powerful, partial-truth embedded in it.

The true part is this: With the right system and or program, you can avoid many pitfalls and dangers. It is like a map. It helps you see the fastest, most effective way to travel. It helps to remove the learning curve and can help you be more profitable faster.

This is all very, very good. It's true, the better your system, the better your odds of success can be.

Why This Half-Truth Hurts So Many People

But, it is only half of the story.

The other half - the part that failure is not your fault - is what kills the vast majority of entrepreneurs and keeps them from having any kind of real success.

This thought implies that you are useless and not really important in the equation. It suggests that the only important part is the system you're using. Alternately, it can also suggest that you are already perfect, know it all, and don't need to change anything to enjoy success. Just add system and - PRESTO! - you're successful.

Even deeper, it implies that you are a victim of the circumstances around you. The scary part about being a victim of circumstances is that once a victim, always a victim, because circumstances will always be there.

Here's the Liberating Truth

The most wonderful truth in the world is this:

You - and you alone - are the creator of your success.

Systems and gurus are just tools. They are not "done for you" programs, as most of them purport to be.

Circumstances and unexpected problems in life happen to all of us. But, none of them have the power to stop us from having success if we choose to have success in our life. You have the right and power as a human being to control your response to circumstances.

You are not the pawn of a guru... you might have to make some changes... and you are not the victim of circumstances.

If you are not a victim of circumstances, then clearly you are the master of your fate. Because of this, life can be anything you wish it to be. Anything.

If you are ignorant to the laws of success and happiness... and you know it... then, happy day! You can learn and grow and become because you are receptive to the wisdom and insights of others.

Introducing the "You Factor"

The antidote for this kind of thinking is what I call the "You Factor."

It basically states that the most important element of your success is YOU.

I know it sounds so simple and obvious, but most entrepreneurial hopefuls don't really understand this... or maybe they don't want to believe it. Whatever the case, they don't live congruent with the truth.

They think a certain system or mentor or circumstance is the thing that will really make them successful.

But that is not true.

You - and you alone - are the only power, influence, secret, or system that will make your life the rich, wonderful existence you always dreamed of having.

You are the most important factor.

But, there is one challenge to this fact... you may not fully realize it yet.

Three Aspects of the "You Factor"

There are three ways in which you are the most important factor.

Today, I'm going to talk about one of them. I will share the other two with you over the next two weeks.

My objective is to prove to you that YOU are the most important factor... and really, you have everything you need to create any lifestyle you'd like.

First, you are the most important factor because humans are beings that act and are not acted upon.

Think about this for a minute.

You are designed to act... and not be acted upon.

Consider a tree for a minute.

It comes from a seed that falls from another tree. It has no control over where it is planted. Wind, water, chance, man, and other factors all determine where it falls. Once it begins to grow, it can do little else than grow. It cannot move. It cannot protect itself. It cannot think, feel, reason, or associate. It just is.

Or what about a dog or a cat? They can get about and make some kinds of decisions, but in the end, the lives of most animals are defined by environment, their owners, and their instincts. They are acted upon and have little say in the matter.

You, as a human being, are different. You define environment. You define circumstances. You invent. You create. You react and respond.

You Are a Creature of Power

Because you are a creature of power, you live with a formidable truth: Nothing will happen in your journey toward success until you make it happen.

And, everything can and will happen when you make it happen.

It is time for you to act and stop being acted upon. Discontinue thinking you are a victim. Set aside thoughts of not having enough time, money, energy, support, systems, insights, secrets, friends, or ideal circumstances.

Pick up the challenge to be a creator. Assume the role of CEO of your life. Determine to act today and build a personal empire of your choosing.

You will not know it all. You will not have all the answers. You will not be a genius and make all the right decisions. You will not know all the secrets.

But, that does not matter. You are a being of power - a creator that is proactive in solving problems.

If you don't have it... find it. If you don't know it... learn it. If you can't do it... find someone that can.

Take action! Do something!

You... and you alone... are the single most important secret weapon in your success because you can act.

You Can Conquer All Obstacles

On May 23, 1953, Sir Edmund Hillary and Sherpa guide Tenzing Norgay, became the first men to successfully reach the summit of Mt. Everest and live to tell about it.

It was not his first attempt to conquer the world's highest peak. This was the ninth British expedition. Many died in those previous attempts. They were bitter failures for Hillary.

There is a legendary story of Hillary attending a dinner after one of his failed ascension attempts. The dining hall they were in was situated at the base of the mountain and had a large window that looked up toward Everest.

With a clenched fist raised to his immovable enemy, Hillary declared, "You beat us once. You beat us twice - and more. But you will not beat us forever, because we can grow and you can't."

So it is in your life.

Yes, there are problems in life. Yes, circumstances will thwart your progress. Technologies will change. Marketing ideas will evolve. You will find yourself in a labyrinth of confusing options and ideas.

But, none of this matters. It doesn't matter because you can grow and change and adapt. You can act.

Systems and gurus and secrets are not the answer. They are tools.

You - and you alone - are the answer to your success because you are the one that will take action. There is no "done for you" success system in business or life. It's an inside job.

The "You Factor" is a major aspect of the GoldenLifeFormula. This Formula has been used by every successful man and woman I have ever known or read about.

Over the next few weeks, I am taking the GoldenLifeFormula and breaking it down into bite-sized pieces for you. I will explain every aspect of it for you. In fact, I already started last week.

To gain access to the full details, you simply need to subscribe to the Carefree Entrepreneur newsletter. There is no cost.

Click here to subscribe now to Carefree Entrepreneur and receive full details on the Golden Life Formula.

Next week, I will share with you the second aspect of the "You Factor." I think it will surprise... and delight you.

The Dangers of Golden Ticket Thinking

noreply@blogger.com (Dustin) — Fri, 06 Apr 2012 09:45:00 +0000

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The Dangers of Golden Ticket Thinking
By Joshua Boswell

Living a rich, full life... one dripping with abundance, money, and happiness... is absolutely possible.

In fact, it is your natural state. You were created from the ground up to enjoy that kind of a life.

So why aren't you enjoying that kind of a life today? It is likely that you are a victim of what I call "Golden Ticket Thinking."

This kind of thinking came very close to destroying my life, my family relationships, and my self-worth. Today, I'm going to show you what this thinking is. I'm also going to introduce to you a new formula I've discovered for overcoming this toxic thinking... and helping you to live a "Golden Life" in a relatively short period of time.

In the classic book Charlie and the Chocolate Factory (aka the musical Willie Wonka and the Chocolate Factory), Mr. Wonka inserts 5 Golden Tickets inside bars of chocolate. In part, the ticket reads: ;

"Greetings to you, the lucky finder of this Golden Ticket, from Mr. Willy Wonka! I shake you warmly by the hand! Tremendous things are in store for you! Many wonderful surprises await you... mystic and marvelous surprises that will entrance, delight, intrigue, astonish, and perplex you beyond measure. In your wildest dreams, you could not imagine that such things could happen to you! Just wait and see!"

My Search for the Golden Ticket

For many years, I went around looking for a magic, Golden Ticket that in one swift turn of events would change the course of my life forever. All of my financial needs would be taken care of. My eternal bliss and joy would be set.

My life became searching for the Golden Ticket. It became an obsession. As fast as I could find another newsletter, system, website, or product that promised to contain a Golden Ticket... I'd subscribe, buy, attend, and consume.

After years of searching, I one day realized that the Golden Ticket - at least in the way I was thinking about it ;- was a myth. For a while, I felt like a broken man. It was a tough time.

The most nauseating part was that I watched as other people, who started their pursuit of an abundant life after me, were already enjoying wealth, financial freedom, and abundance. Clearly, I had missed the boat and they had caught it.

What did they do that I had missed?

Here's What I Was Missing

The answer lies in the success experienced by the Beatles. Many, not knowing their story, think they were an "overnight sensation." That in effect, they one day found the Golden Ticket of Music and shot to the top. That is not true.

What really happened is this...

From 1960 to 1964, the Beatles played in bars and pubs in Hamburg, Germany. In all, they did well over 1,200 live gigs. Think of all the practice this gave them. They could not only master their performance, they could gauge, in real time, what resonated best with the audiences.

In his book, Outliers, Malcom Gladwell presents the idea that you need 10,000 hours to master something. The Beatles stayed focused and disciplined in their efforts to master music and the art of live concerts. They put in the hours.

Is it any wonder they became an international sensation that, for many people, continues on in popularity to this day?

Think of what a painful contrast that idea is to "Golden Ticket Thinking." Think of all those years I spent bouncing around from idea to idea to idea. It is likely that I didn't spend 30 minutes trying to master some of those things... let alone 10,000 hours.

The Trouble with Mastery

The 10,000-hour number is troublesome at best for most people. If you think of it as a regular day job, this is just about 5 YEARS of focusing on the same project/task/skill/talent ... day in and day out.

If you are trying to master something to make money, then you will need to have 5 years' worth of income stocked away to make it happen, since you won't be able to make money and focus on mastery at the same time.

The other option is to work at it part-time, at nights and on weekends. Then it would only take you 10-15 years!

Looking at these numbers, it is easy to see why the "Golden Ticket Thinking" is so prevalent and enticing. Who wants to spend 15 years figuring out how to get rich online? Who has 15 years of their life to invest in mastering something that could change tomorrow?

What if there was a way for you to drastically reduce the time and effort it took to begin enjoying the lifestyle that the Golden Ticket represents? Mind you, it is nothing like "finding" a Golden Ticket... but it will also take you much less time than 15 years to achieve. In fact, how does as little as 3 months sound?

As impossible as it seems, there is a way.

The Golden Life Formula

I call it the Golden Life Formula.
Here it is: P = 700^e x (M + S)

This formula is taken from the best teachings and practices of current masters like Michael Masterson... and "old-school" legends like Napoleon Hill and Claude Hopkins.

And, as Michael has personally told me... current so-called "Internet marketing gurus" don't understand at all how it works. Because of this, my guess is that you've never seen the inner-workings of this simple formula before... and likely won't be able to find it easily. That is why I'm sharing it with you.

The Golden Life Formula in Real Life

Let me tell you two experiences I have had with this Formula. One is from my own life. The other is from someone I taught the Formula to and how it changed his life.

In April 2005, I was dead broke and about $200,000 in debt. That same month, I received a letter from Paul Hollingshead and Michael Masterson. Inside this letter was a system that implemented the Formula.

I took advantage of it and bought into the system.

Within 3 months, I had a fully-functioning business online and was marketing my services to companies large and small, all over the United States and parts of Canada and Europe.

Within 11 months, I had increased my income by more than $100,000. ;

A few years later, I decided to shift gears on my business focus. I applied the Formula once more. Here again, it did great things for me. Within 3 months, I doubled my income.

This kind of growth makes my children smile and my wife very happy. This makes for a delightful, rich, full life!

Now, let me tell you a similar story about one of my friends.

Sean was working at a regular day job when he decided it was time to strike out on his own. It was a scary prospect to think about stepping out into the unknown because his job paid well and his income was steady.

That is when I introduced him to the Golden Life Formula concept. Keeping his day job to ensure security for the family, he began to earnestly apply the Formula.

Within 6 months, he had matched his income and switched to working from home full-time. Within 12 months, he had doubled his income and was making more than ever before in his life.

I could tell you many more stories. None are "get rich quick." All involve real work from real people. All are true and have happened to ordinary people like you and me. None of them involved "shiny objects" with inflated, flashy promises.

I'm Certain You Can Enjoy Serious Wealth and Happiness

It's not as exciting as finding a "Golden Ticket," but it is much more practical and rational. It's more realistic. Using this Golden Life Formula ;makes it both possible and probable for you to start living a life full of wealth, abundance, peace, and happiness in a relatively short period of time.

I'm purposefully not giving you the details of this Formula right now because each aspect of the Formula ;deserves a detailed explanation.

I've decided to share this explanation through my weekly podcast series. This is available only to Carefree Entrepreneur ;weekly subscribers. Joining is FREE and the full explanation of the Formula ;is part of your subscription.

If you are already subscribed to the Carefree Weekly Newsletter, you will hear details on the Formula in the coming days via my weekly podcast. You will also hear details on how to implement this in your life right now.

If you are not, you can subscribe for FREE right now by clicking here.

As a special bonus, when you do subscribe, I will also give you a complimentary copy of my revolutionary guide, "Buyer Psychographics: How to Find Buyers that Buy." Join us today.

You can enjoy a rich, full, abundant life... but only if you realize that merely one-in-a-billion ever really finds a Golden Ticket. The Golden Life Formula ;is for the rest of us. It's for you.

Eat the Fruit of Another Man's Labor

noreply@blogger.com (Dustin) — Fri, 30 Mar 2012 09:41:00 +0000

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Finding Buyers that Buy
Part Four: Eat the Fruit of Another Man's Labor
By Joshua Boswell

Standing under the apricot tree, I could hardly believe my eyes.

It seemed like every branch and twig on the tree was covered with fruit. Large limbs that normally would be five and six feet off the ground drooped down dangerously, in some cases touching the ground.

We'd bought this home on three acres about 45 days beforehand, and hadn't been back since. In that time, the fruit had come on the trees. Apricot and cherry come on first, and they were ready to eat. But the apple, peach, and pear trees were also looking heavy laden.

On the west side of the property, there was also a very healthy vineyard, just bursting with green grapes that would turn purple and sweet after the first frost.

Standing there, the thought came to me: "I'm going to eat the fruit of another man's labors ... and enjoy every minute of it." I did nothing to reap this harvest but purchase the property and savor the goodness.

Today, I'm going to tell you about a system that will allow you to do the same thing online.

The only difference will be, your harvest will be of money, and not apricots and cherries. But, you will greatly benefit from the labors of other people. Their years of toil, labor, effort, and wisdom will come to serve you in ways you never thought possible.

Let me explain so you get the full picture ...

Every day, every month, every year, there is a host of very intelligent, savvy businessmen and women working very hard to find market demand and then profit by providing products and services to meet that demand.

Many of them do things right ... they understand their buyers' emotional buying complex, they test messages, they ask the right questions, they present their goods just right, and they constantly strive to improve.

Collectively, these people generate billions of dollars of new revenue each year.

What if you could reap some benefits from all their labor, time, and ingenuity?

You can.

These marketers have proven that whenever they can get qualified buyers into their sales funnel, people will buy and profits will be generated.

So, your task is very simple: Supply the qualified buyers and let the other marketers do their magic. When you do that, you will get paid for your efforts.

In this process, you do not have any overhead, no shipping costs, you don't have to create products, no customer service headaches, no refunds, no merchant account troubles, and you don't have to create intricate sales funnels or marketing plans.

You simply insert qualified buyers into pre-existing, proven systems - and then make money and enjoy a greater lifestyle because of it.

As you know, over the past few weeks, I have been focusing our conversations on the topic of Finding Buyers that Buy.

I've been doing this because I wanted to give you the tools and insights needed to find qualified buyers.

When you know how to find qualified buyers, you can do two things:

First, you can build your own products, services, sales funnels, and programs, and sell directly to them.

This is how millionaires and billionaires are made online. It is a great way to make a living. But, as you can see, it also has some challenges. It is complicated and very involved. I do think, over time, you should build this kind of system.

But, it takes time and money and good old-fashioned elbow grease.

There is a way to take those qualified buyers and simply plug them into someone else's pre-established, proven system and begin to immediately make profits.

And that is the second thing you can and should be doing.

By capitalizing on another man's labors and genius, you can begin to immediately make money and build up a long-term, consistent, safe income. This income can allow you to pay extra bills, fund your larger business development efforts, and even retire early from your day-job so you can live life more fully.

My desire is that you begin making money now.

And to do that, you need to make the most of another man's labors. You need to capitalize on existing, proven systems that will pay you money today, without you having to take the time to personally create an entirely new money-making system.

So, how exactly do you do that?

There are five simple steps to eating the fruit of another man's labor online:

Identify a niche that you are passionate about and that is profitable
Create a website
Attract qualified buyers
Connect your qualified buyers to proven, money-making systems created by someone else
Enjoy the profits generated

I know it sounds very simple, but that really is one of the best patterns for making money online.

The good news is that each of the five steps is easy to implement and can be done at very little cost. In fact, Steps 1, 3, and 4 will cost you nothing but your time and mental energy. You can start on those today.

Step 2 - creating a website - will cost you a little money, but not much. For example, you can host a website for around $5 a month. Totally affordable for anyone.

The bad news is that within that simple formula there are a great many pitfalls and loopholes. You can lose a lot of money and time trying to overcome those pitfalls and loopholes on your own. You can also lose a lot of hope, your dreams, and your passion for life, going at it alone.

I don't want to see that happen to you.

Because of that, I have looked around and found a complete system for you to follow.

This premium system takes you from A-Z, step-by-step, and shows you how to begin making money now by capitalizing on the genius of other people. In a few short days, you will know exactly how to create your own profitable Money-Making Website.

The system was developed by my good friend, Nick Usborne. He is not only one of the nicest, most sincere people I know, he is also one of the most methodical, detailed people I know. What's more, his ability to take complex ideas and communicate them clearly and plainly is legendary among Internet marketers.

Nick's system is all about helping you make money now ... it is all about helping you eat the fruit of another man's labors.

It may not be for you, but I strongly urge you to look into it. You can get all the details here. From there, you can decide if you want to get started making money right away or wait a little longer.

If it is time for you to start making money online ... if it is time to stop worrying about money and enjoy life ... if you need a way to make money while you build a bigger business ... then Nick's system could be the exact step-by-step system you need.

Take a look and let me know what you think.

Click here for full details on Nick' smoney-makingsystem.

Next week, I'm going to share with you the one thing that almost destroyed my business, my income, and my family ... and how I conquered it. It's a bit personal, but I think the lessons I learned will save you a lot of time, money, and heartache. So, I'm willing to be a little vulnerable for your benefit.

10,000 "Personal" Conversations

noreply@blogger.com (Dustin) — Fri, 23 Mar 2012 09:41:00 +0000

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Finding Buyers that Buy
Part Three: 10,000 "Personal" Conversations
By Joshua Boswell

Last week, we established the fact that if people are going to buy from you, you must unlock their Core Buying Emotion. This is done by knowing your buyers' "what" and "why" at a very deep level. (See the article here for a refresher.)

A number of years ago, I was approached by Corel to help them revamp and then do a global relaunch of PaintShop Pro, their photo-editing software.

It was a daunting task. Corel has been around for a long time. I had seen their ads and promotions and always felt they were good. But, as I visited with the marketing and creative team, it was clear to me they were not getting the sales they wanted or needed.

And, I could see why.

The biggest problem they faced was one of personal touch. By and large, everyone on their list received the same message. Same ad, same discount, same benefit bullet points ... same everything to everyone.

Because I could clearly see the mistakes they were making ... and because I had the perfect solution ... I took on the project.

The solution lay in asking their current buyers and prospects just three questions.

I knew that once we had the answers to these three questions, we could revolutionize their messaging and bring up their sales.

These three questions are pure marketing magic - especially when you know how to analyze the answers you'll get back. I first learned about these questions from a marketing psychologist named Dr. Glenn Livingston. He is a leading expert on buyer psychology and is regularly hired by companies like Nabisco, GE, Proctor & Gamble, AT&T, and hundreds of other global leaders.

The questions allow you to step inside the heart and mind of the buyer. In other words, you can discover the logical and emotional triggers that would cause someone to buy your products and services.

The first question helps you see what is important to them.

The second question helps you see why those things are important.

The third question reveals to you what I call the "profit gap."

This is the gap between how they are now living and how they wish they could live, but just can't find a way to get there. Herein lies a great deal of your profits.

So, the first order of business for solving the Corel riddle was to put together a survey. It was a survey unlike any they had ever done. In the past, their surveys were all multiple-choice questions.

Multiple-choice surveys are okay, but they only give you the prospect's opinion on your opinion. It is very limiting.

The new and improved survey we put together primarily had essay questions. That is what the three magic questions are ... open-ended questions that let people talk.

Essay questions scare most marketers. They are afraid of what people will say, given the chance, and they are lazy and don't really want to read all that stuff.

But, I LOVE essay questions because they allow prospects and buyers to freely and openly share their thoughts, feelings, ideas, and emotions. This reveals their personality and individuality, which allows me to stop seeing my market as a block and view them as real people.

Here are the three questions we asked the Corel market ...

1. "What is the single biggest concern you have with photo-editing software today?"

2. How would finding a solution to this concern change your life and your photography?"

3. "If we really wanted to knock your socks off with new photo-editing software, how would we do it?"

When we asked these three magic open-ended questions, letting people freely talk (no word limits to responses), and then carefully analyzed their word patterns, feelings, and insights, we discovered something really obvious, but remarkable ...

People on their list were using the software for lots of different reasons ... and they all wanted a wide diversity of photo-editing features.

The forensic police chief wanted a way to track changes and zoom in without losing details to see evidence better so they wouldn't lose as many court cases.

The artist wanted ways to add colors, change images, and enhance lighting so people would oohhh and aahhh over his work.

The social bugs wanted a simple way to share a million pictures with a million people with the push of a button so they could connect with people and feel important.

The serious professionals wanted a way to realistically enhance every aspect of the picture so their clients were happy, paid more, and spread the word.

And on and on it went. Dozens of different wants and whys.

No wonder the same message to the whole market was not working!

So, we took this data and laid it on top of existing demographic data they already had and began creating personalized, customized segments of their list.

Before we were done, we created around 214 list segmentations. We then crafted a unique message and offer for each segment.

The results? With over 80% of the mailings, we had an email open rate of over 60% ... with many of them, we hit over 90% and saw returns of over 75%. This was exponentially better than any results Corel had ever seen on a product launch. Profits skyrocketed. Plus, they were able to push into segments of the market that previously had not bought from them ... like law enforcement.

(If you don't think those numbers are good, the next time you are with an Internet "guru," ask them how many list segments they have and what their response rates are. You'll see what I mean.)

The magic behind all of this was personalization.

Using demographic data and the responses from our three magic questions, we came to understand the PaintShop Pro market in new and intimate ways. This allowed us to talk specifically to the individual buyer in ways that resonated with their personal "what" and "why" triggers.

It allowed us to identify the true gaps between what they wanted and what they believed the market was offering them. Once we structured a message and software that filled in that gap, it was natural for them to buy from us.

From many experiences like this, I believe that one thing - more than anything - separates small, struggling companies from large, global leaders.

It is this ...

Small companies don't truly know their buyers - they guess.

Large companies know their buyers deeply and personally. In fact, there is a correlation between how well you know your buyer and how big and profitable you can become.

By using these three magic questions - and effectively analyzing them - you empower yourself to know the individual desires of your prospects and buyers and then cater to them.

Here are the three questions in a template form that you can use in your own business:

1. "What is your single most pressing question about ___________?" or "What is your single biggest question about _________?"

2. "How would getting a solid answer (or solution) to that question change your life?"

3. "If I could knock your socks off with a ___________, how would I do it?"

You can ask these in person or through survey software. But the biggest key is to let them talk. Do not put any limits or stipulations on their response. Let them talk.

Would you like to see a live sample of how this all works? If you have been following me for the past few months, you have already seen it.

You can see it again here: http://www.surveymonkey.com/s/carefree.

Notice how I structure the questions and format the overall survey. Notice how anything that is not demographics is an "essay" question.

Now, what do you do with all of this information? I mean, depending on the size of your list or market, you could end up with dozens ... or thousands of responses.

How do you get value out of all that? How do you effectively analyze it and then use it to give greater value to your buyers?

Next week, in my fourth and final piece in the "Finding Buyers that Buy" series, I'm going to give you the secrets for taking this information and converting it into copy, products, websites ... and, yes, profits.

ATTENTION: Are you getting the full value from Carefree Entrepreneur and Joshua's business-building experience?

Each week, Joshua records an audio program giving greater depth and insight into his marketing and business-building strategies.

If you are not listening in, you are leaving money on the table.

You can join Joshua by signing up for his FREE weekly podcast here:

Also, when you sign up, you'll receive instant access to Joshua's new program, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."

Finding Buyers that Buy Part Two: Unlock the Core Buying Emotion

noreply@blogger.com (Dustin) — Fri, 16 Mar 2012 09:44:00 +0000

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Finding Buyers that Buy
Part Two: Unlock the Core Buying Emotion
By Joshua Boswell

It is unlikely that people will pay you money until you unlock their Core Buying Emotion.

How do you do that?

Today, I'm going to show you.

The trick is to understand the two critical elements that make up the Core Buying Emotion:

What. You have to first understand what it is that people are after. You'll remember that I'm not a big fan of trying to figure out their "needs." Needs are fulfilled through the selling of commodities. You don't really want to be in the commodity business.

You want to be unique, exclusive, and stand out so that buyers have to get from you and none other. In this realm, you are catering to the demand that all human beings have for enjoying a better life, in one form or another.

Unless you know what their internal demands are, you are stuck without a real business.
Why. Figuring out "what" they want is not enough. It is true that you can sell some things to people knowing that, but you'll never really create a safe, secure, consistent income this way.

The money will begin to flow more freely when you have a clear, in-depth understanding of "why" they want those things.

The question now is this: How do you uncover their "what" and "why" so you can unlock their Core Buying Emotion?

What most businesses do is pull a meeting together of their smartest people and sit around doing their best to guess what buyers want and why they want it.

The good business owners have usually been around the block enough times ... and sold enough stuff ... and lost enough money ... that they "get" it and know their buyers pretty well.

But, that is usually the exception. Most miss the mark either in part or completely.

The result is that they leave large amounts of profit on the table.

In some cases, they miss the mark so badly that they don't make any profits and they go out of business.

You and I don't want to be in that position. I think we'd rather be perfectly clear on what our buyers want and why they want it so we can make their lives better and increase our profits at the same time.

There is a better way to find the "what" and "why" than guessing.

It's called asking.

I'm a big fan of asking buyers what they want and why they want it. It is remarkable what information you can get when you ask the right way.

The Internet makes this really, really easy. But, the way you ask is important.

As you might guess, you can't simply send out an email saying, "Dear Buyer ... Will you tell me exactly what you want in life and why you want it so I can squeeze more money out of you?"

We all know this doesn't work.

It is like sitting around on a Friday night with some friends and asking, "What do you want to do tonight?" The answer is typically a blank stare, a shrug of the shoulders, and an "I don't know ... what do you want to do?"

But what if you asked a better question?

What if you started the conversation more like this, "Hey Tom, what is the most exciting party you ever went to?" He'll think for a minute and start telling you all about.

Then, if you follow up that question with something like, "Why did you like the party so much?", he is likely to talk your ear off for the next 5-10 minutes telling you why this particular party tripped his trigger.

If you are smart and listen carefully, in that description, Tom will tell you his entire internal definition of what constitutes a fun party. You can now easily identify what words, images, experiences, and emotions are important to Tom when it comes to parties.

You see, all of us have an internal formula for what's important and valuable to us. As I said before, this is what Michael Masterson calls the Core Buying Emotion. This formula is made up of words, images, and emotions all mingled and swirled together. This formula comes out when we describe things that are important to us.

This is the key to asking your buyers what they want and why they want it. You never outright ask what they want. Instead, you get them to describe to you something that they already spent money on and why it was so important to them.

They will tell you and then you will know their internal formula for making buying decisions.

Once you know this formula, you simply mirror it back to them, with a new product attached to it. It is very likely that they will buy this new product because it resonates with their Core Buying Emotion. It shows up as important for them. The better you harmonize your offer with their Core Buying Emotion, the more likely it is that they will buy and buy often from you.

Let me tell you a quick story to illustrate the point. It's a love story and I think you'll enjoy it ...

On Friday, February 5, 1995, I met Margie Andersen for the first time. It was a blind date that had been arranged by a mutual friend of ours - named Cherilee.

Cherilee had lived next door to me for a number of years during high school before her family moved away. But in 1993, I ran into Cherilee once again - only this time in the Netherlands, where we were both serving a mission for our Church.

Over those many years of knowing Cherilee, we had many talks about life and the future. She was great at asking quality questions and listening. I was a great talker (no surprise there). Because of this, she got to know me very well - including what I was looking for in a spouse.

When Cherilee met Margie and got to know her, bells went off in Cherilee's head. "This gal would be perfect for Joshua!" she thought.

So, on that fateful Friday morning, she called me up and started telling me all about Margie. She knew exactly what buttons to push because she knew me so well. A blind date was set up. We went out with a large group of friends, just to be on the safe side.

Well, as it turned out, it was a marvelous experience. Lightning and fireworks were going off all night. Within a few hours of meeting each other, there was some serious strong chemistry going on and everyone we were with that night could sense it.

This story has an exciting beginning and a lovely current status ...

You see, just 3 days later, I proposed to that Margie gal ... and she agreed! Now, 17 years later, we have 10 wonderful children and one of the best, happiest, most rewarding marriages I've ever seen.

It was all made possible because Cherilee took the time to discover my Core Buying Emotion and used it as leverage to get me to take action.

She went deeper than just trying to impress me with basic benefits and features.

She asked good, quality questions that got me talking. She listened. She discovered my hot buttons. And then, she used them to my benefit.

That is what great marketers and business owners do. That is what drives profits sky-high and makes selling easy as pie.

This week, your assignment is to consider how you can use this same pattern in your business (and personal life) to unlock what your buyers want and why they want it. Here is the pattern:

Ask. Ask just two quality questions that get people to openly describe something important in their life. Ask what they want and why they want it. (Obviously, it helps if it is related. If you sell cars, get them talking about their favorite car.)
Listen. Listen carefully to their answers. Note the words, images, and emotions they use.
Record. Take those words, images, and emotions and see how you can honestly and rationally connect them to the products and services you offer.
Mirror. Mirror all of this back to them and offer to sell them something.
Bank. Rejoice in the better life you helped them achieve, and deposit money in the bank. ;-)

Next week, in Part Three of this "Finding Buyers that Buy" series, I'm going to share with you the mechanics of how I talk to buyers and analyze their words, images, and emotions. It is obviously impractical to sit down one-on-one with thousands of people. But, I've had "conversations" with over 10,000 people at a time and made it very beneficial for all of us.

I'll show you how next week.

Editor's Note: Did you like this article? Did you know that Joshua has recorded a private podcast that takes you deeper into the subject? Joshua's weekly Carefree podcasts are only for Carefree Entrepreneur subscribers.

When you subscribe today, you will also get a FREE copy of Joshua's new Buyer Psychographics program.

Click here now to gain FREE access to Joshua's new weekly Carefree podcasts and his new Buyer Psychographics program ...

Inside this powerful program, Joshua covers 5 major segments of discovering and using buyer psychographics to your advantage:

Segment #1 - Gathering Psychographic Data
Segment #2 - Combining Demographic and Psychographic Data
Segment #3 - Converting Psychographic Data into Price Points
Segment #4 - Using Psychographic Info to Define Graphics, Brand, and Image
Segment #5 - Creating the Buying Frenzy

Grab your FREE copy ... plus Joshua's weekly Carefree podcasts ... here.

Finding Buyers that Buy

noreply@blogger.com (Dustin) — Fri, 09 Mar 2012 10:57:00 +0000

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Finding Buyers that Buy
By Joshua Boswell

Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you're going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I'd like to focus on. Today, I will cover the first and most important. Today is the "what" ... the next three weeks will be the "how."

At the core of finding buyers that buy is a concept called "Psychographics."

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It's knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with "demographics," which is the study of facts about people. Their age, their gender, where they live, number of children, etc. ...

These kinds of facts and figures are important, but they only give you a small insight into the buyer's life and desires. It's far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the "Core Buying Emotion."

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this ... and you can substitute "online marketing and sales" for the word "copy" ...

"Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."

Savor that statement because it's worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer's Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

First, you know exactly how to talk to them. You understand their Core Buying Emotion.
Second, you immediately know where they are. You'll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson's powerful phrases and concepts; see Ready, Fire, Aim for details.)
Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover ... )
Fourth, you know how to price your product or service.

In the next three weeks, I'm going to talk about the "how" to uncovering the psychographics of your market. I think you'll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I've decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I'm calling it, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I'm inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy," click here now and fill out the simple form that follows.

Click Here to Get "Buyer Psychographics" Now

Please note: During this discussion, nothing will be sold. I'm just interested in helping you understand this crucial part of building a safe, consistent income online, no matter what the economy.

Before I let you go, I want to share a very interesting story with you. I think it will illustrate how weak it is to rely on demographics alone and how powerful psychographical data can be.

A number of years ago, I attended an expensive, private, four-man business-building mastermind session. Before I got there, I had no idea who the other three participants would be. This kind of situation always makes me a bit nervous because you never know who you're going to get "stuck with."

At first, I thought my deepest fears had been realized. It appeared that I had nothing in common with the other people in the room.

I was the only one on a first marriage. I was the only one with children still at home. I lived out in the country, while they lived in the suburbs. I drove used cars — actually a minivan and a 15-passenger van. They had a variety of sleek sedans and sports cars.

To me, it seemed like an odd group of people to put in the same room for a mastermind session. We didn't even have the same kinds of businesses ... I was online, another guy was retail with a storefront, another was a stock trader, and yet another was mail order of cosmetics and skin care.

In other words, our demographic footprint was miles apart.

Then, during a break about halfway through the first day, one of the other guys mentioned that he had just bought a "nuke." He gave no other description. But I laughed, and asked him if he put it in a "super." He smiled and said he did. Then, another guy asked if he had smoked it first. He had. The conversation sped on from there as we talked about queens, combs, drones, extractors, and dozens of other things.

You see, as it turned out, all of us were beekeepers.

What were the odds of such a diverse group of men all being beekeepers? As we talked about it, we dove into "why" we all had bees.

We discovered that the reasons were all the same: Bees made us unique. It was challenging and difficult. It was hard work. It connected us with nature. It was therapeutic and healthful. Perhaps most of all, our hives were symbolic of our intense drive for independence. This was also at the core of our business ownership.

In other words, at the core, we all shared a unique set of emotions, thoughts, and motivators.

We went one step further and reviewed the materials our host had used to sell us on the four-man mastermind session. We quickly discovered that he had effectively used almost all of those emotional triggers in his materials.

By deeply understanding our psychographics and using them effectively, our host had persuaded four totally demographically-different beekeeping business owners to gather from the four corners of the United States and pay him over $20,000 for the privilege of doing so.

Understanding our Core Buying Emotion allowed him to gather customers and charge prices that otherwise would have been outside of his reach.

That is the profit-creating power I want to give you.

I hope you will carefully read the next three segments of this series to find out how to do just that. I also hope you'll register for my new, free audio presentation, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."

Click Here to Get "Buyer Psychographics" Now

Doing the Impossible

noreply@blogger.com (Dustin) — Fri, 02 Mar 2012 10:52:00 +0000

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Doing the Impossible
By Joshua Boswell

Today, I have a personal story to tell you. It's a story of how I was able to double... then triple my income in just under three months.

And, I did it in 2008 - during the worst market crash since the Great Depression.

At the end of my story, I will tell you the grand key I used to turn things around for me... and show you exactly how you can do the same thing.

At the beginning of 2008, I was working as a freelance copywriter. Life was good, but I had a problem. The problem was that I was constantly chasing clients. The tail was wagging the dog.

Even though I made six-figures and was able to work from home, I didn't really have a business... I had a self-created job. I didn't really have freedom of time... I was chained to a small group of clients who controlled my lifestyle.

It was unacceptable for me, so I started looking for ways to free myself.

What I needed was a real business. A business that would allow me to make money, even when I wasn't directly working, consulting, or writing.

Toward the end of 2008, something small, but very dramatic happened to me...

And just six months later, the bulk of my income was not directly attached to my time. I brought in income even when I wasn't writing, consulting, or speaking. What's more, my income jumped twofold. Within 12 months, it had taken another jump.

This was incredibly liberating and rewarding.

The thing is, at this time, the media, and hundreds of wise, talking heads, said that it was the time to draw back, slow down, and be very cautious. After all, the business world was falling apart and stocks were plunging. Money was drying up and disappearing. It was a scary time.

They told me it was impossible to radically change my business and survive. But I did it... and thrived.

How did this income and lifestyle transformation happen?

The real key to this rapid - almost impossible victory - was my connection with a powerful network of highly-knowledgeable people and systems.

You see, the reality is, I wasn't smart enough or motivated enough to create this personal transformation on my own. And, my main mentor was not smart enough or motivated enough to get it done either. And, simply putting the two of us together was still not enough.

It took an entire network of well-connected people and systems.

This network of systems and people opened the following doors for me...

I connected with a new breed of customers that bought more, more often, and when I wasn't on the job.
I was given simple instructions on how to consistently attract these kinds of customers. Even though these instructions were implemented within weeks, I personally did very little to actually implement it. And, it cost me nothing because of the unique network I was connected to.
I wiped out my technical obstacles... overnight I was able to implement advanced technologies without knowing how it all actually worked. It was plug-and-play at its best.
I gained access to a large group of world-class businesspeople - all interested in helping me advance my business and make more money. Many of them gave me transformational suggestions that did not cost me extra money.
People in my powerful network also consistently sent business to me for no other reason than that I was part of the "club" and they liked me.
I was given an endless - but manageable and customized - stream of proven business practices, principles, and techniques.
This inspiring network helped me to see my blind spots, shortcomings, and business deficits... and then gave me rapid, simple solutions for overcoming the same.

As you can see, when you are connected with the right people and systems, it allows you to drastically accelerate your income, expertise, presence, and reputation.

All of this is central to improving your lifestyle by having more money and more time to enjoy it.

The question is this: Where do you find a powerful, profitable network of people and systems like this?

This is a very important question for you, right now.

The reason is this: There are many signs that the economy is heading for another steep crash... like the increased U.S. national debt... the continuing turmoil in Europe... escalating gas prices... perpetual unrest in the Middle East... and unnerving signs that China has been fabricating their growth... etc....

The world is really struggling right now.

With this in mind, it is more likely than not that if you want to build a strong, online business in the next 1-2 years, you will need to "do the impossible."

To do this, I believe that, like me, you will need to find a safe, powerful, profitable network to connect with.

It is for this reason that I have been recommending over the past few weeks that you join the Internet Money Club.

The Internet Money Club will give you all of the benefits I outlined above - the same ones that helped me drastically increase my income, while reducing my business time commitments.

You will have a mentor, a network, technical resources, proven business development resources, and a community to help you stay focused and motivated.

Not only will this kind of network of people and systems help you "do the impossible," it will help you do it in record time. In just 30 days, you will have a fully-functioning, professional online business up and running. From there, you will spend time building that business and discovering how to make it generate money, even when you are not there.

Tomorrow is the deadline to register for the Internet Money Club. If you are ready to build a strong online business... one that can give you more time and more money... you need to take action today and get registered.

I hope you join us in this profitable and powerful network. I believe it will change your life... just like it did mine.

Register today for the Internet Money Club

NOTE: Are you looking for the regular weekly Carefree Entrepreneur newsletter? You can read it here: http://carefree-entrepreneur.com/lyxbB

Your business will be online in 30 days - Guaranteed

noreply@blogger.com (Dustin) — Fri, 24 Feb 2012 15:51:00 +0000

(Please do not reply to this email. To send a comment, contact us here.)

Dear Make Money At Home,

30 days is all it takes to change your financial future ...

On March 5th, you will walk into a new session of the Internet Money Club with nothing.

No website. No domain name. No business big idea. No products to sell. No merchant account. No marketing expertise. No business-building, moneymaking team.

Nothing.

Just yourself... and an intense desire to finally get out of the rat race, and make a ton of money online.

On April 5th - just 30 days later - you will have EVERYTHING.

You will have a business plan.
You will have a big idea.
You will have a website.
You will have proven, step-by-step marketing strategies.
You will have a personal, proven mentor.
You will have a support team to keep you focused and motivated.
You will have every resource you need to make serious money online.

In short, we guarantee that you will have a fully-functioning, online business up and running in 30 days - or you pay nothing.

To my knowledge, there is nothing else like it out there.

Seating is limited, so I encourage you to act today.

If you have a desire to build a strong and profitable business online ... the kind that can bring you in $1,000, $3,000, or $5,000 or more in monthly, safe, consistent income ... then this is your best shot at making that dream a reality.

To get the full details and secure your spot today, click here now:

Internet Money Club Full Details Here

One final note ... If you act today, there is a special $1,000 discount available to you. Registration for ETR readers will end on Saturday, March 3rd.

Again, I can't stress enough ...

If you are serious about making money online, then this is the premium mentoring system for making it happen. We give you everything you need and GUARANTEE that your business will be online in just 30 days.

Let's get started ...

Internet Money Club Full Details Here

To Your Success and Wealth,

Joshua Boswell

P.S. As part of this session of the Internet Money Club, you will receive free access to my new, unique Personal Probability Assessment tool. This lets you take your ideas, experiences, and skills and see which ones are most likely to bring you wealth. Just another way we are helping you reach your goals and realize your dreams.

Internet Money Club Full Details Here

NOTE: Are you looking for the regular weekly Carefree Entrepreneur newsletter? You can read it here: http://carefree-entrepreneur.com/lyxbB

The Refreshing Truth About Technology and Making Money

noreply@blogger.com (Dustin) — Fri, 17 Feb 2012 10:18:00 +0000

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The Refreshing Truth About Technology and Making Money
By Joshua Boswell

Social media. Mobile media. Trip wire marketing. Email Campaigns. Search Engine Optimization. Shopping Carts. E-commerce. Hosting. Servers. Tablets. Smartphones. Digital Delivery. Java. HTML5.

I could go on for hours, listing all the different, complicated technologies and devices that so many Internet marketing experts tell us we "must have" to make money online.

But, the reality is ... neither you or I are going to be able to conquer and stay endlessly current with the latest, hottest, most amazing stuff out there.

This fact has really bothered me. And, in listening to many Carefree Entrepreneur subscribers, it really bothers you as well.

How can you and I possibly make money online, if we can't keep up with all the new stuff? And, not only that... how do we know who to believe... what's real... and what's just the latest passing fad?

I decided to turn to my mentor and good friend Mark Ford (you'll know him by his pen name, Michael Masterson) and get his opinion on the matter.

I think his insights will be extremely valuable to you. Actually, he shared these with me and the entire Carefree and AWAI leadership team. Katie Yeakle responded back stating plainly ... "This is a Master's course in Business."

And, indeed it is.

Here are his profitable and powerful insights ...

90% of the Internet marketing industry is a joke. It's based on a myth. The myth is that employing technological gimmicks can make you rich. This is not true, but it continues to be sold by so-called "Internet Marketing Experts" - and bought by unsuspecting would-be online entrepreneurs.

The unfortunate reality is that 90% of Internet marketing experts are frauds. They are frauds because they only make money by selling this myth - not by selling legitimate business tools or ideas.

So, how can they get away with it? Because they know technology. And these guys know technologies because they are fundamentally nerds ... technology nerds.

Over the last 10 to 12 years, while the Internet was changing the landscape of business, many of these nerds made a lot of money by exploiting their knowledge of specific Internet technologies.

But, most of them never learned anything important about business. They never learned the truth about sound business practices. And now, as technology has advanced to the point where these technologies are more user-friendly, these people - who were really nothing more than over-paid technical consultants who were giving advice about topics they knew nothing about - i.e., business - have become less and less useful.

Plus, as the market becomes more competitive, they are becoming less and less capable of acquiring new customers (people who foolishly believe in the myth of technology). And, that means we will soon be rid of them ... which is a good thing.

Here's the truth:

You can't develop a real business by learning or applying gimmicks.

There is one thing that every entrepreneur needs to learn, and it is not optional ...

It is 1,000 times more important than any one of these gimmicks.

If you have it, you can build empires.

Without it, expertise in 20 of these gimmicks will get you nothing.

What is it? The one thing you need to master is the Optimal Selling Strategy (OSS) for your business.

I believe that for every business, at any given time, there is one best way to acquire new customers. How you sell your product, service, or ideas - the specific decisions you make about presenting and pricing and talking about it - has a huge impact on whether you will be successful.

To take a business from zero to a million dollars (and beyond), you have to discover and implement your Optimal Selling Strategy.

When you have this, nobody can fool you with cockamamie marketing strategies or hollow technology gimmicks.

Rich Schefren - founder of Strategic Profits - is a tech nerd who actually understands business. He put it this way: "You have to learn the 'what' before the 'how.' People always ask me things like, 'How do I do PPC? How do I do SEO?' But, they don't know WHAT - What are you going to sell? You need to know that first."

Mike Palmer - one of the world's leading copywriters and sales strategists - put it this way: "Sales copy is king. Everything else is just gimmicks."

If you can learn and consistently implement your OSS, you can hire people to implement the rest. You can - and should - hire out all the technology.

I completely agree with Mark's assessment.

I promised to show you how you can be "Techno-Smart ... When You're Not" and this is it.

The reality is that you - as the entrepreneur - don't need to be caught up in the latest stuff. What you need to do is discover your Optimal Selling Strategy and then implement it.

Are there specific technologies you should be using? Yes, but only if and when you clearly see how they fit into your OSS.

In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Mark outlines "Four Secrets of the Optimal Selling Strategy." This past week, during my webinar Converting Your Skills and Experience into Wealth, I talked about each of these four secrets.

Over the course of the next few weeks, we are going to give each area a focused analysis so you can be fully empowered to begin discovering your Optimal Selling Strategy.

Editor's Note: Would you like to drastically accelerate the discovery of your Optimal Selling Strategy? Would you like to take your OSS and put it to use making money as quickly as possible?

On March 5, 2012, we are starting a brand-new session of our extremely popular Internet Money Club.

As a member of the Internet Money Club, you will explore your OSS, find the best match between your unique skills, uncover high-demand markets, and make use of the best technologies to rapidly reach your goals.

Seating is limited and we historically have sold out. Take action today, and you can receive a $1,000 discount at registration. Registration closes on February 25.

Click Here Now to Learn More about the Internet Money Club.

Your Primary Resource for Rapidly Getting Wealth

noreply@blogger.com (Dustin) — Fri, 10 Feb 2012 10:23:00 +0000

(Please do not reply to this email. To send a comment, contact us here.)

Lessons from Michael Dell:
Your Primary Resource for Rapidly Getting Wealth
By Joshua Boswell

My purpose today is to help you unlock the vast storehouse of wealth locked inside of you ... and show you a formula for rapidly converting that storehouse into physical money.

In 1992, at the age of 27, Michael Dell, of Dell Computers, became the youngest CEO to have his company ranked in the Forbes Top 500 Companies. News articles of the day called him an "overnight success" and declared that he had achieved "explosive" growth. Since that time, he has gone on to create the world's largest PC manufacturing company in the world. Not shabby.

So, I thought we would draw some lessons from his life. He used a specific formula to create this kind of dynamic growth and success. It is a formula that you and I can easily use as well.

He purchased his first calculator at age seven - a big deal in 1972. At the age of eight, he applied to take a high school equivalency exam. His parents were both business owners and he wanted to be one, too. He didn't pass, but he tried. He was programming a teletype machine at age 12.

At age 15 - in 1980 - he bought his first computer, an Apple II. After playing around with it for a few days, he proceeded to take it apart. He was curious to see how it worked. All through high school, he worked in sales and ran small businesses on the side.

When he hit college, he started a company selling computer upgrades and software. Before his senior year, he outbid a number of major computer maintenance companies and landed a government contract with the state of Texas. At the time, he was running his company out of his dorm room. He converted that initial contract into a computer manufacturing company.

The rest is history. Today, he is worth about $44 billion, with most of that being made in the past 10 years.

What was the secret to his success? What was his primary resource for creating wealth so rapidly?

I can sum it up in two words: Applied experience.

Look, from the time he was a kid, he was interested in computers and technology. When he hit college, he realized that all those years of tinkering with computers and trying to run small businesses could be worth real money.

He drew on years of experience and leveraged it to bring value to the lives of other people.

Applied experience is the key. Over the past few years, I have personally interviewed close to 50 millionaires. I have focused on their "backstory" to see if I could find clues to their wealth. In EVERY case, they leveraged their past experience to become wealthy. It is not just Michael Dell ... it is every successful person you will ever meet. Without exception.

You know that my mission with Carefree Entrepreneur is to help you create a solid, safe, ongoing, long-term stream of money and wealth. But, I want you to do it as fast and safely and easily as possible.

To do that, you and I must capitalize on existing resources.

Inside of you, there is bank vault of stored experiences. I don't know if you are 19 or 99 years old, but it doesn't matter. You have been breathing and living during all that time. By the course of nature, you have been collecting experiences, insights, skills, and talents.

And just like Michael Dell, those experiences can be worth millions to you. Why? Because other human beings are living and having similar experiences ... and they demand to live life better. People don't just want to live, they demand to thrive.

So, how do you convert your skills, experiences, and talents, into financially-viable businesses?

Through the course of my interviews, research, and experiences, I've seen a consistent pattern for turning experiences and skills into wealth. It can be easily explained in a simple 10-part formula.

Each part - or element - of this formula is essential to converting your experiences into wealth, just like Michael Dell did. Today, I'm going to give you the first element. I just don't have space in this article to give you all 10. But, in a few days, I'm hosting a private, no-cost webinar called "Converting Your Skills and Experience Into Wealth." During this webinar, I'll outline the other nine parts. I really want you to have them so you can create greater wealth in your life.

For now, let me give you the first part of the formula:

1. Part One: Personal Probability Assessment

I know it sounds really simple, but the first part of the formula - the starting point - is to do what I call a Personal Probability Assessment.

At some point, Michael Dell had to evaluate which of his skills, experiences, and talents were going to have the highest probability of success. His dad was an orthodontist. His mom was a stockbroker. Being a geek at a young age was not his ONLY skill set. He was pretty smart in a number of areas. I'm sure he could have been a good investor or dentist or doctor. In fact, when he started Dell, he was a pre-med student.

But, there came a time when he did a Personal Probability Assessment (but I bet he didn't call it that ... those are my words). Through that process, he clearly identified where his greatest probability of success lay.

Notice that I didn't say "potential" of success ... I said, "probability."

There is a really big difference there.

You need to take the same kind of assessment in your life. What skills, experiences, talents, and wisdom do you have locked inside of you that have a really high probability of creating rapid wealth in your life?

Another way to pose the question is this: What skills, experiences, and talents do you already possess that could benefit, bless, and enhance the life of another human being?

I have learned from past experience that this is a really hard question for most people to answer. They simply feel uncomfortable examining themselves and highlighting their positive qualities.

What is more, they often fail to see which of those qualities is actually going to benefit another human being. We are far too quick to discount our own value.

To help you overcome that tendency, I have created a really simple, but powerful tool. This tool allows you to systematically assess your skills, experiences, and talents. Then, using a rough formula I created, it calculates your highest areas of probable success.

When you get done with the assessment, it will instantly give you back a report you can print. This report contains your probability scores, plus gives you a couple of "next steps to success." It will show you what to do with your scores, so you can continue moving forward.

As my gift to you, I have decided to give you access to this unique tool, at no cost. Every person registering for my "Converting Your Skills and Experience into Wealth" webinar will also get a link giving them FREE access to my Personal Probability Assessment tool.

This FREE tool is in addition to the FREE access to the private interview I did with Perry Marshall. Both gifts are highly valuable and specifically calculated to help you convert your experience into serious wealth. You will receive them at no cost just by registering for the webinar taking place February 15th at 12 p.m.

The webinar will be held on Wednesday, February 15th, at 12 p.m. It is FREE, but you must register to participate.

Click here now to reserve your seat.

My interview with Perry Marshall and the link to my Personal Probability Assessment will be given to you at the end of the webinar. Plus, I have a special announcement I'll be making.

If you're interested in taking your existing skills, experiences, and talents and discovering how to create wealth by using my 10-part formula, I strongly encourage you to join me on this beneficial webinar.

Click here now to reserve your seat.

As you recall, a month ago, based on your survey responses, I began a 5-part series called, "Simple Steps to Making Money Online." The first topic was "How to Find a Mentor You Can Trust." I think we've pretty much covered that one.

The second topic was, "How to Find Products That Sell." We are in the middle of covering that now. My upcoming webinar is part of that series.

Next week, I'm going to keep us moving forward by talking about "How to be Techno-Smart ... When You're Not."

Technology is moving at an ever-increasing speed. How do you keep up? How do you make money online, when you don't know a thing about programming, mobile apps, HTML, or Java?

I'll share some really powerful insights with you next week on how to actually make the technical side of this equation work smooth and easy.

The Untold Secret of Steve Jobs' Empire - Part 2

noreply@blogger.com (Dustin) — Fri, 03 Feb 2012 11:14:00 +0000

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The Untold Secret of Steve Jobs' Empire (Part 2 of 2)
By Joshua Boswell

Last week, I posed this question to you: "How do you find in-demand products that will sell and bring you high levels of wealth and success?"

Today, I'm going to show you why that is actually a bad question - at least it's not a very effective one, as you'll see.

To be honest, I used that question to capture your attention... now that I have it, I'm going to give you the right question... plus some ideas on how to use it profitably. And, I'm going to have Steve Jobs help me...

In 1997, shortly after Steve Jobs took back the reins of Apple, Inc., he was speaking at a tech conference. An attendee questioned him on his approach to using technology and marketing.

Sitting on a stool, he thoughtfully rubbed at his chin. Slowly he said,

"I have to think of how to create a product that will sell billions of units - not just a few million," he stated.

Now, if you ask me, that is really big thinking!

His tactic for finding and creating a line of products that would sell billions of units is really remarkable ... and astonishingly simple. Let me share it with you ...

We know that you have to find a product that is in "demand." Just trying to address "needs" is not enough. Everyone has already figured out how to have their needs met, or they would be dead.

Yes, you need to uncover "demands" - and then supply those demands - but how do you do it? Mr. Jobs' continued and explained what most companies do... and it's not very effective...

"The problem with most technology companies is that they look at what technologies are currently available and ask what they can make - and then sell to consumers - using those existing technologies," Steve said.

He also said he had made the same mistake and it had cost him hundreds of millions.

In thinking about that statement, I see two problems with the mentality Mr. Jobs is talking about here ...

First, there is no innovation. In-demand products... think iPod, iPhone, iPad... are those that are slightly new, different, unique, and resonate with a core emotional human desire for something better. Taking the same old stuff and slopping it around will never do. Remember this ... human demand is driven by "better."

Second, the core question of most technology companies that Mr. Jobs is describing is framed in a "me-centric" way - just like the one I asked you last week. The energy and focus is on the wrong person.

No wonder the average consumer thinks poorly of big companies and most salespeople. It's like saying, "How can I extract the most money out of this chump so I can be rich?" No one likes to be thought of in that way ... and certainly no one that I know of likes to be a pawn in someone else's chess game.

Only thinking about what you can sell people and how you can make money will preclude you from finding products that sell really well. It's ironic, but it will hold you back from really having a fulfilling, truly wealthy life.

With that in mind, let me give you the core philosophy that I believe drove Steve Jobs and Apple to be a global success...

"Instead of worrying about existing technology, I sit down and think first about how I can improve the lives of other people. How can I make things better, easier, faster, more efficient for them? What could I do to really impress them and raise their quality of life?"

I'm paraphrasing Mr. Jobs' remarks, because he spoke on the topic for more than 20 minutes - but the quote above is the mental and emotional essence of his approach.

His starting point in finding products that would sell really well, was never "What will they buy?" or "How can I get rich selling something to these people?" It was always, "How can I improve their life?"

By now, I hope you know that my entire focus with Carefree Entrepreneur is to help you create safe, solid wealth. Most people will never reach their dreams or this level of success, because at the core, their thinking is off. They have an internal, money-hungry focus that seriously damages their chances of winning.

My mission is to help you think deeper, differently, and more effectively. Together, we are going to uncover the secret mindset, strategies, and techniques of the truly wealthy.

That is why I brought you into the world of Steve Jobs... to help you quickly and easily discover products that would sell. He always began with the right question, and now you can, too.

So, now it is time to take action! This week, sit down and do the following...

Set aside 5-10 minutes and clear your schedule. I want you to really devote some energy and focus to this.

Clear your mind. Stop worrying about how you will become wealthy. Set aside your financial aspirations, goals, and dreams... and yes, your worries.

Most of all... Take the "me" hat off and put on the "you" thinking cap for a minute or two.

When you look at wealth and business through this lens, a whole new world of opportunities opens up to you. Let me show you what I mean ...

As bishop for my church, I regularly meet with people who are in financial distress. The top thoughts on their mind are ... "How can I save more money?" and "How do I make more money?"

As I was sitting with one man the other day, he told me that he'd been thinking of these two questions for a long, long time, but just couldn't see a way out of his financial crisis. Year after year, it just kept getting worse.

I suggested he change the question. "Why don't we think about what skills, insights, and experience you have that could bless the lives of other people. What could you do to make someone else happier?"

At first, the thought surprised him. He thought for a minute, and then with a little more prodding from me, he started listing off a number of his talents, skills, and insights. Within 20 minutes, he'd thought of about a dozen ways to help his fellow man and about half of those were ideas inside of proven, marketable industries.

In other words, he could make money doing them.

And, let me tell you, he was very excited. Finally, after years of being vexed by financial trouble, there was some hope for escape.

The difference came in turning his focus to others, instead of stressing about the money and getting rich.

So, that is my first suggestion for you...

Follow the example of Steve Jobs and start asking different questions.

Turn your attention to those around you and see how you could improve their life. What product, service, idea, innovation, concept, or information would make them happy and feel special and important.

That is the beginning of finding products that sell. It is also the beginning of innovation. Best of all, it will cost you nothing more than some deep thinking.

Once you have a nice list of answers to the question of, "How can I make someone else's life better?"... your next questions will be, "How do you convert that into products and services? How do you get the message out that you're open for business and ready to improve their lives?"

That's what we'll be doing next week... answering those life-changing questions.

Until then, open your mind to all the ways you could brighten someone's day and put a smile on their face. I know every time I use my iPhone or iMac or a cool new app, I'm smiling. It's the billionaire's way, so let's do the same.

Editor's Note: On Wednesday, February 15, 2012, at 12 p.m. EST, Joshua is hosting a private, 60-minute webinar called, "Converting Your Skills and Experience Into Wealth." He will give you a rare insight into the psychology of buyers, what they are looking for, what makes an "in-demand" product or service, and some simple ways to use your existing skills to create true wealth for you and them.

There is no cost for this FREE seminar, but space is limited and you must register.

Click here now to register your seat.

BONUS! As part of this webinar, Joshua will also give you FREE access to part of a private interview he did with Perry Marshall. Perry is well-known for being one of the first marketers to master Google AdWords and has now successfully cracked the code on making Facebook pay.

Joshua and Perry dive deep into the minds of business owners, marketers, and buyers in this rare and exclusive interview. You will walk away with core secrets to running a multimillion-dollar business, managing your time — including balancing business and personal life — and attracting more money into your world.

You will receive it via email for FREE after attending the tele-seminar on Wednesday, February 15, 2012.

The webinar will be recorded and posted for later viewing if you can't join us at 12 p.m. EST, but you must register to receive access.

Click here now to register your seat.

Changes to Google Privacy Policy and Terms of Service

noreply@blogger.com (Dustin) — Fri, 27 Jan 2012 16:18:00 +0000

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Dear Google user, We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.
One policy, one Google experience

Easy to work across Google Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.	Tailored for you If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.	Easy to share and collaborate When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.

Protecting your privacy hasn't changed Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).	Got questions? We've got answers. Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)

Notice of Change March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service. Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.

The Untold Secret of Steve Jobs' Empire

noreply@blogger.com (Dustin) — Fri, 27 Jan 2012 11:31:00 +0000

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The Untold Secret of Steve Jobs' Empire (Part 1 of 2)
By Joshua Boswell

The late Steve Jobs built a technology empire that has revolutionized much of the world ... and I believe it will continue to do so.

In the next few minutes, you and I are going to explore the kingpin-secret behind this empire.

You might not ever sweep the globe with your products and services the way he has done, but by using this incredible secret, you can make yourself a small fortune.

Best of all, you can do it online, from home (if you wish), and in your spare time.

To really understand the magic behind Mr. Jobs, let me lay the groundwork for you with this true story about A.T. Stewart, father of the modern department store, as told by Russell Conwell in his famous speech, Acres of Diamonds. Listen carefully and you will discover the magic to building an empire ...

"A.T. Stewart, a poor boy in New York, had $1.50 to begin life on. He lost 87½ cents of that on the very first venture. How fortunate is that young man who loses the first time he gambles. That boy said, 'I will never gamble again in business,' and he never did.

How did he come to lose 87½ cents?

You probably all know the story of how he lost it - because he bought some needles, threads, and buttons to sell which people did not want, and had them left on his hands, a dead loss.

Said the boy, 'I will not lose any more money in that way.' Then, he went around first to the doors and asked the people what they did want. Then, when he had found out what they wanted, he invested his 62½ cents to supply a known demand. Study it wherever you choose - in business, in your profession, in your housekeeping, whatever your life, that one thing is the secret of success. You must first know the demand. You must first know what people need, and then invest yourself where you are most needed.

A.T. Stewart went on that principle until he was worth what amounted afterward to 40 millions of dollars, owning the very store in which Mr. Wanamaker carries on his great work in New York. His fortune was made by his losing something, which taught him the great lesson that he must only invest himself or his money in something that people need. When will you salesmen learn it? When will you manufacturers learn that you must know the changing needs of humanity if you would succeed in life?"

Knowing the current and ever-changing demand is vital ... but it is not the whole equation.

There are two more things you need to apply in business to really create success ...

To illustrate this, let me tell you one other story, this one about Steve Jobs and the iPhone. This story is pulled from a New York Times article titled, "How the U.S. Lost Out on iPhone Work" ...

"In 2007, a little over a month before the iPhone was scheduled to appear in stores, Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been carrying a prototype of the device in his pocket.

Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting.

He then pulled his keys from his jeans.

'People will carry this phone in their pocket,' he said. 'People also carry their keys in their pocket. I won't sell a product that gets scratched,' he said tensely. The only solution was using unscratchable glass instead. 'I want a glass screen, and I want it perfect in six weeks.'"

Between these two short stories, there is a remarkable secret formula to creating massive amounts of wealth. It is very simple ... yet it is usually the number one thing that up-and-coming business owners neglect.

And, let me tell you, the secret formula being used here has never been more needed than it is today with online business development. Steve Jobs mastered it and created the largest company in the world, while changing the way we consume music, documents, videos, the Internet, and social media.

So, let me break all this down into a simple 3-step formula for you so that you can begin replicating it in your thinking, business life, and even in your personal life.

First: A Proven Demand.

Notice that I did not say "need." We all have needs, but that is not where new wealth is created. New, ongoing wealth is found in human demands. What are the products, services, ideas, and luxuries that we come to "demand"?

Human beings are funny critters. In most places in the world, we figured out a long time ago how to meet our basic needs. The fact is that you and I could live just fine by eating beans and rice every day. That meets our needs. So, why do we eat a wide variety of fruits, vegetables, meats, and dairy products? Because we want - no, we demand - variety. We demand the joy of sitting down to a rich, tasty meal on a regular basis. We demand fast foods and microwave ovens that save us time.

In a similar vein, we don't "need" cell phones, computers, or even cars for that matter. Humans lived and survived quite nicely without all of that stuff long before you and I came along. But, we came along and demanded more out of life. And, most of us are getting it thanks to some savvy business owners.

Don't look for needs - those are all taken care of. Look for the demand.

Second: Improve and Innovate.

I have a news flash for you. Steve Jobs did not invent the cell phone, PDA, computer, tablet, or any other device that I know of.

Just like Mark Zuckerburg of Facebook didn't invent social media. Ray Kroc of McDonald's didn't invent the hamburger. And, Sam Walton of Walmart didn't invent big-box retail stores.

You can't even tell me who invented those things without a quick Wikipedia search.

(Oh, and Jimmy Whales of Wikipedia didn't invent the online encyclopedia or the "wiki" format ... that was Rick Gates, in 1993 ... but I digress ... )

But, all of these people found a way to improve on products that were already proven to have a demand. They innovated new, unique, better, faster, easier, stronger, tastier, cheaper, and smarter ways to do things.

For Steve Jobs, part of the magic to the iPhone was getting rid of the standard plastic screen that scratched easily and replacing it with unscratchable glass. It's a small thing, but after 18 months of my iPhone running around in my pocket, the face still looks new. That makes me feel good ... like I'm a man of quality. I demand quality in my life and Mr. Jobs found a way to innovate and deliver.

Third: Marketing.

Even the best products and services that meet the highest demands in the world can fail ... and have repeatedly.

The final ingredient here is your ability to speak to buyers in a way that clearly tells your story and speaks to how it relates to them.

A personal experience from about 10 years ago sticks out in my mind ...

My wife and I were taking the children on a walk in the park. We saw another family sitting at the side of the pond with a loaf of bread. A flock of ducks had assembled close by the shore in hopes of picking up a mid-morning snack.

Now, note this ... the ducks were already fat and happy. They had plenty of food in the form of pond-scum and bugs. They did not need a slice of Wonder Bread to live. But, if you have ever eaten a bug, you know Wonder Bread is a lot more enjoyable. Even if you are a duck.

So, the demand was there ... and the fluffy white, innovate bread was there. The family was poised for a successful outing with the kiddies to feed the ducks.

But then, it happened ... One of the younger children suddenly grabbed a bunch of slices of bread with both hands and ran excitedly toward the pond, screaming as he went. As he got close to the water's edge, he hurled the chunks of bread at the now frightened and scattering ducks.

You know the result. The ducks scattered in an instant and the bread got soggy and sank to the bottom of the pond, much to the pleasure of the carp.

Moral of the story ... The way you present your message is vital to your success. If you look at some of HP's odd, complex, alien-style tablet ads and compare them to Apple's rich, warm, personal ads, you can quickly see why Apple is crushing them in this market.

Now that you know this simple, time-tested formula, the question is, how do you implement it?

How do you find products and services that are in demand? Because, as any good copywriter or marketer will tell you, that is the very first and most essential step to success. You MUST have a compelling offer. The offer has to be intrinsic in the product itself. It can't be something it isn't.

How do you uncover where there is a need for improvement and innovation? Because we, as humans, demand better and better lives, there is always a way to improve on existing goods and services.

Next week, in Part 2 of this series, I will give you a couple of powerful, but simple and cheap ways to find in-demand products and show you ways to improve them with little innovations that will resonate with your buyers.

The marketing conversation will have to wait for another day ... but don't worry, it will come. It will come because I'm focused on helping you create a safe, flexible online business that brings you six-figures. And, to do that, the market conversation has to come ...

How to Find a Mentor You Can Trust

noreply@blogger.com (Dustin) — Fri, 20 Jan 2012 11:40:00 +0000

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How to Find a Mentor You Can Trust
By Joshua Boswell

In the next few minutes, I'm going to give you a solid, bulletproof formula for picking a mentor you can trust.

But first, why do you need a mentor?

I'm using the term "mentor" here pretty loosely. What I mean is a person or system you can comfortably hang your hat on. Someone reliable who will show you how and when and where you can make money online.

There are two reasons why you need this simple formula of mine...

First, there has never been a "solo success story" in the history of the world. Every person of great wealth, health, and happiness has had someone giving them a hand up and helping them find their way.

You're not going to be the first person in history to break this pattern, so you need a person or system to help you along your journey.

Second, there is the issue of white noise.

That is what I call the constant bombardment of information, pitches, and enticements you and I face every day.

It seems like everyone under the sun has some kind of system for making money online. And, all of them are fighting and grabbing for your attention. It's like walking into an old-fashioned marketplace with 37,000 vendors hoping to sell you their wares. They shout and yell and do everything they can to win you over. The volume can be deafening.

It's also very confusing.

Which one can really help you? Which is a scam? Which is well-meaning, but just doesn't have the right stuff for you?

You and I both know that before you move forward, you need to pick something or someone to work with. Until that happens, your mental capital will be spent wondering who you should trust... and you'll be caught up in wondering if some system is right for you.

To help you get past that stagnant position, I'm giving you my personal formula that I've used for picking mentors I trust and are right for me. Here it is...

1. Step One: Harmonize Values and Priorities

This is the first and probably most important step. You want to know if the mentor or system you're considering harmonizes with your core values.

It's no good saying, "I don't like what that guy is promoting, but he seems to be making a lot of money so I'll follow his lead." If you do that, it won't be long before you feel frustration, conflict, and internal turmoil.

All of those feelings will stop you dead in your tracks. You'll be confused and conflicted. You'll always be wondering if what you're doing is right or not. All of that energy will take away from your ability to make money online.

Many years ago, when I started my copywriting business, I sat down and made a list of industries, products, and services I would never write for. I also made a list of activities I would never engage in.

I applied that same list to my selection of gurus and mentors. If they made their money in those sectors or strongly supported those values on my list, I stayed clear.

As I looked at my list, I saw that someone was making a ton of money in all of these industries. I also knew that some mentors in those industries were decent people... just not my kind of people. I wanted to be true to myself - no make that... I had to be true to myself so I could sleep peacefully at night.

One other thing to consider here, that's closely related... Does the mentor or system harmonize with your priorities? In other words, is following this path right for you, based on your personal priorities, goals, and focus in life?

I could have made a great deal of money in the world of financial copywriting... but, frankly, it was just not my thing.

So, my first question for you is this... does the mentor or system harmonize with your personal, internal, core values and priorities? If yes, move on to Step Two...

2. Step Two: Determine Congruency and Sincerity

I wish it wasn't so, but there are people in our world today that say one thing... and do another. Or, they encourage you to do something they have never done. They sell theory, not reality.

At one point, when I was in a critical phase of my life and business development, I found myself sitting across the desk from Michael Masterson. It was a rare and profitable treat for me.

We were talking about a number of opportunities I could pursue. One of them was wide-open and growing. It was a good opportunity in a good industry. He said to me, "Joshua, have you ever done anything in this industry?"

"Well, no," I replied.

"Then I think we'd better stay away from it right now. People can feel when you are sincere and are speaking from experience. You don't want to try and sell theory or guesswork. People deserve better than that."

It had a profound impact on me. I decided that in all of my efforts, I needed to walk the walk, not just talk the talk. This meant I could not get rich by selling systems and ideas that I had not personally implemented.

When you look at a mentor or system, ask yourself, "Have they actually done what they are proposing I do? Is their life congruent with their teachings?" If not, stay away. You are buying theory, not reality.

And, if you're going to put your time and money into building a business online, you deserve to know what really works and is proven.

3. Step Three: Reality Check

A lot of mentors and gurus out there get a little carried away in their claims and promises.

I understand why... it's very hard to be heard in the fierce marketplace today. And, for a certain crowd in the world - hype sells. The more hype... the more inflated the promises... the more they're buying.

So, in order to sell more and make a living, many mentors play the "Keep up with the Hypesters" game. If one promises you can make $5,000 a week working just 20 hours, then the next guy feels like he needs to promise you $10,000 a week in just 10 hours to even be heard. And, it can sharply escalate from there... as we have both seen.

But, here's my perspective... I love vegetable gardening. I love the process of preparing the soil, planting the seeds, weeding, giving the plants time to grow, and then finally reaping a healthy, fulfilling harvest.

There are certain laws in play here that just can't be skipped or rushed. You have to do things right, in the right order, and in the right timing.

If you plant seeds on Monday and try to harvest a week later, you'll get nothing but dirt.

Business is the same way.

There is an order, process, and timing to it all that needs to be obeyed.

So ask yourself, "Is this system or mentor promoting things in a realistic, rational order, with appropriate timing?" If not, stay away. Save your time and money.

Over the years, I have used this simple, three-step formula to protect my time, my money, and my emotions. More than anything, it has been very effective for me at turning down the volume of the "noise" that fills my life. This has made me much more focused and effective... resulting in a healthier, happier, wealthier, more fulfilling life.

This simple formula has also helped me build a great team of mentors - people that genuinely care about me, my happiness, and my financial success.

If you are serious about making money online and creating cash-flow systems, then clearing the noise and locking in a mentor is the first and most essential step. If you get this wrong, you could wander for years and spend money recklessly on things that never produce.

I know that cutting the noise and gaining a solid mentor has made all the difference for me.

It will for you, too.

Editor's Note: Joshua is just finishing up an expanded version of the concepts he talks about here. This special audio program comes complete with transcript, guidebook, and mp3 audio files.

Joshua explains how to find your personal strengths, key words and ideas that reveal people's true values, how to "read" people by their vocabulary, body language, and other telltale signs. Also, get his insights on what realistic time frames are for making money online and discover a simple pattern used by almost all online success stories.

You will be able to use all of this to safely and effectively begin your online money-making venture.

"How to Find a Mentor You Can Trust... and Other Online Money-Making Secrets" will sell for just $49 to make it affordable for everyone.

But now, for a limited time only, you can get it for FREE by taking this simple survey. Share with us your thoughts, ideas, and insights, and Joshua's new power-packed product is yours as our complimentary gift - no strings attached.

Take the survey now by clicking here.

But hurry... this offer expires Wednesday, January 25th.

If you have ever been confused about who to listen to and where to focus your time and money, this new product is for you. Get it as our FREE gift today.

Take the survey now for your FREE gift.

(NOTE: If you have already taken this survey, don't worry... your FREE gift will be sent to you via email before the end of next week. Look for it soon... and Thank You!)

And the Survey Says...

noreply@blogger.com (Dustin) — Fri, 13 Jan 2012 12:04:00 +0000

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And the Survey Says...
By Joshua Boswell

In a word... WOW.

Last week, I asked you to share your thoughts, questions, concerns, and dreams with me.

The response was almost overwhelming. I have been reading thousands of comments, stories, insights, and personal feelings.

Thank you!

I feel like I know you now. I'm going to do my very best to honor the trust you have placed in me by being so open and direct.

Today, I thought it would be very helpful for me to summarize a number of the things that came up repeatedly in the responses.

After I share those main points with you, I'm going to give you five specific resources that will show you exactly how to start making money online.

(You'll notice there is a strong correlation between your questions, thoughts, and comments... and the insights I'm going to share with you over the next few weeks.)

I found five major themes repeated time and time again as I analyzed and evaluated the survey results. Here they are... see if you relate to them...

1. Big Question #1... Who do I listen to? Who can I trust?

This is a HUGE issue.

Specifically, you told me: "I want to get focused and start moving forward, but there are so many options, so many systems, so many tricks, so many secrets, so many voices. Which one do I listen to? And should I be listening to all of them? I mean, they all sound really important!"

I sure can relate to this. When I first got started building my business, I went newsletter crazy. I think at one time I was subscribed to 30-40 newsletters. I had purchased about half that many marketing, copywriting, and business development programs. And, I had attended twice that many live seminars.

If they were talking, I was buying and listening and trying.

After a while, my head started to feel like it was going to pop. Massive information and sensory overload.

What's more, I felt like a failure because I couldn't make ANY of those programs work. So, my frustration levels rose and my income dropped. It was not good.

One of the biggest decisions I had to make at that time was who I was going to listen to. I realized that many of those people were just con artists. They were selling systems for making money online that taught other people how to sell systems for making money online... and no one had actually made money online with a viable business.

Stay clear of those folks.

But, there were others that were sincere, genuine, and truly successful... I just couldn't listen to and follow all of them. I had to pick one to save my sanity.

So, how do you pick? How do you know which is right for you?

In the next few weeks, I'm going to give you a very clear, concise formula for choosing your "online business and money-making mentor"... I'm talking about the person and/or system you should follow and use to create your personal business and money-making system.

2. Big Question #2... How to pick a product or service that will actually sell.

I was speaking at a seminar a few months ago and a very nice, distinguished-looking gentleman in his mid-50s approached me with this same question...

"I've been in business and sales for over 30 years. I know a little about marketing and a few things about copywriting. I'm talented and intelligent. I just don't understand the Internet... and even worse, I have no idea what I would sell online."

The talented individual without a product or service to sell is very common.

How do you know what will sell? How do you know if the market is saturated? How do you pick the next, hot trend? How...

Obviously, if you could figure out the next Facebook, you'd be set for life. I'm just going to burst your bubble and say that you probably aren't going to.

But, I'll re-inflate that bubble by telling you that you don't need to create the next Facebook. You can make a couple hundred dollars... to tens of thousands of dollars... online with just a small handful of people on planet Earth ever even knowing you exist.

I have met and coached people who have a ‘buyer list' of less than 5,000 people, but make a strong $500,000 a year. Think of that!

One of the keys to that formula is picking the right product and/or service.

That is going to be a major part of our conversation in the coming weeks as well. I'll show you a number of really simple, totally free, and low-tech ways of checking the pulse of the market. Give me any product or service idea and in about 10 minutes, I can tell you if it is going to sell or not.

I'll show you how to do the same.

3. Big Question #3... How to build a profitable online business without learning a bunch of techno-garbage.

I'm with you there!

Technology is the ultimate moving target. iPhones rule the world... and five years ago they didn't even exist. Facebook, Twitter, iPads, Google Docs, mobile marketing, texting, and hundreds of other technologies came into being just in the past 5-10 years.

It moves at lightning speed.

What will tomorrow bring? Scary to think about.

The question is this... do you have to keep up with the ever-increasing madness? Do you need to be a certified geek and devote your life to the worship of the latest and greatest gadgets?

No!

How would you feel if I told you that you don't need to be unusually technologically savvy to make money online. What's more, keeping up with the geeked-out Jones' is not a requirement.

And, actually, from a business management and money-making perspective, you may be better off keeping your hands off the iPad, and staying out of the HTML coding. You'll see why as we move forward.

4. Big Question #4... How to build a list of people who want to hear from you and will buy.

There was a day when people walked around and bragged about the size of their "list."

"I have 300,000 names on my list" they would say with a deep sense of belittling pride and superiority.

It used to impress me.

Not any more.

I started working with many of those companies. I saw how many of those people were actually listening to them. I saw how even fewer were actually buying... or had ever bought.

I don't know, maybe there was a time when that was the only way to have success online, but those days are gone.

Being genuine, building relationships, connecting with real people that are excited and eager to buy from you... that is the key to online business today. Especially if you are not looking to get rich, but just want to make an extra $1,000 to $10,000 a month with a side business.

If people really want to hear from you, they will usually buy... especially if you are connected with them and know what is going to benefit them.

5. Big Question #5 (the nitty gritty!) ... You want to know if you can get started with little or no money...

This is a tough one. And, I'm compelled to be straight with you...

Nothing in life comes for free. I don't care what anyone tells you. There is a price to everything.

But, one of the marvelous things about the Internet is that it has radically changed our medium of exchange.

It used to be that money was just about the only medium of exchange. If you wanted something, you had to cough up cold, hard cash.

Today, the Internet makes valuable exchanges so much easier that in many cases, money is not needed. For example, if you want to be heard on Facebook, you don't have to pay money... but you do have to pay in time and interesting posts.

I have found many, many resources for starting and running an online business that require a price other than hard cash.

So, is it possible to get up and running with little or no money? Yes - I believe it is.

But, let me be clear... There is a price to be paid. You will make some kind of exchange to get money flowing to you.

I'll give you the resources and insights needed to make the exchange quickly and reasonably... and usually without putting down cash.

Okay - that's all I have for you right now...

There were many other insights and questions that came up.

For example, "Can you give me a simple, rational, step-by-step system for making money online?" or "I've tried many systems that get me started, but leave me hanging at the halfway mark. Can you help me finish and actually start making money?"

I could go on, but I think the five I've commented on here were the biggies.

I want you to know that I've heard you loud and clear. I told you before that my mission right now is to help you build an online, side business that will bring in a solid income - eventually netting you over $100,000 a year.

I now know what your most pressing questions are... and I promise to answer every one of them.

Not only that, but I also promise to answer the questions you didn't know to ask. It's what we don't know that we don't know that can really hurt us. So, I'll peel back the curtain for you and unravel this mystery called "making money online."

To start fulfilling this promise, I'd like to give you a peek at what we're going to talk about over the next few weeks. I've created a series of articles I'm titling "Simple Steps to Making Money Online." Here are the article topics:

Step One: How to Find a Mentor You Can Trust
Step Two: How to Find a Product that Sells
Step Three: How to Be Techno-Smart... When You're Not
Step Four: How to Find Buyers that Will Buy From You
Step Five: 5 Ways to Get Started Without Spending a Dime

To access this series - and other exclusive Carefree Entrepreneur content - I simply ask that you register. You can do that instantly by clicking here.

Yes, I'm offering these insights and years of experience FREE of charge... but I'm not interested in pushing this stuff on you or anyone else. My mission is to help those who are truly interested in making a good income online and growing their businesses for many years into the future. Are you one of them? If so, this article series is for you.

Simply click here now to get registered. The "Simple Steps to Making Money Online" series starts this Wednesday, and will be delivered via email once a week.

Of course, this series is just the beginning of exclusive Carefree Entrepreneur content that I'll be sharing with you. But, you can be assured that every word will be focused on helping you make money online. Many systems get you started and leave you hanging... but we are going to take you to $100,000 and well beyond.

To join us on this exciting six-figure journey, simply click here now to register. Let's get started...

10 Reasons Why You Can Make $100K

noreply@blogger.com (Dustin) — Fri, 06 Jan 2012 11:14:00 +0000

(Please do not reply to this email. To send a comment, contact us here.)

10 Reasons Why You Can Make $100,000 (Or More) This Year, Online
By Joshua Boswell

Hi. My name is Joshua Boswell. Recently, I accepted a daunting job... it's the job of solving your biggest challenges in life.

I know that I can't come to your house and give you solutions to EVERY problem you face, so I'm going to focus on helping you overcome just one of them. I really believe that if you eliminate this one challenge in your life, the others will go away... or you'll have the resources you need to fix them. So, here's what I'm going to focus on...

Your cash flow and money problems.

You might be wondering how I'm going to solve your cash flow and money problems, so let me tell you...

First, you should know there is no way I can solve your cash-flow problems without your help. That makes sense, doesn't it? It should, but far too many systems for making money online never consider the most important factor... YOU.

So, the first thing I'm going to do is get your input. If I were consulting with one of my clients, I'd never dream of trying to boost their income without first discovering where they were at. I think you deserve the same attention and respect, don't you?

Step One is to open the lines of communication so I can give you the right information. We'll take care of that in just a minute. At the end of my note here, you'll find a link to a unique questionnaire that will be valuable to you.

But, before we go there, think about this for a minute with me...

The Internet has made it possible for you to make a strong, steady, consistent income of $100,000 (or more) from a side-business online, in your spare time. By now, you've seen, known, or read about enough people who are doing that very thing. There should be no doubt in your mind that it's possible.

But, if you're not doing it... if you're not living that lifestyle today... then there must be one of two things going on... A) You don't believe YOU can do it... or B) You are confident you can, you just don't have the right system yet.

There are at least 10 good reasons why I had the nerve to accept this task of helping you make $100,000 a year from an online side-business. Let me outline them for you and see if you don't agree that by working together, we can eliminate your cash-flow challenges.

Building and expanding businesses for myself and others is all I've ever done. When I was 11, my parents divorced and my mom had to figure out how to feed six children. She started two businesses and I helped run them all through my teen years. I've only had two 9-to-5 jobs in my life and one was as a lifeguard in high school.
I've lost hundreds of thousands of dollars in personal money because of failed businesses. My loss will be your gain because I can help you safely navigate the pitfalls.
I personally make more than 95% of the people on planet Earth and have made hundreds of millions for my clients over the years. I'm not a mega-rich guru, but for the past six years, I've made a strong, healthy, safe, and consistent six-figure income because of the Internet.
I have built my own businesses and a huge variety of other businesses. Over the years, as a marketing consultant and copywriter, I've crawled inside the skins of companies in these areas: hardware, software, nonprofits, personal development, information marketing, auto industry, insurance industry, outdoor sports and recreation, health and fitness, printing, dental, medical, politics, pets and animals, farming, retail, international business, public speaking, and many more... Needless to say, whatever product or market you're going to focus on to make your six-figure income, I've probably been up close and personal with it.
I've seen the inner-workings of both big and small companies. Not only have I seen inside a wide variety of industries, but I've also worked with companies of all sizes. One day, I may be working with a corporation like Toshiba or Corel on an international product launch, and the next, I'm sitting down with a mom-and-pop, showing them how to define their initial product offering and set up a website.
I have 10 children. You might think that has nothing to do with it, but I disagree. Family life and relationships have a huge impact on how effective you can be at building a strong, safe, consistent six-figure income online. If you're single... I've been there. If you are trying to juggle business and family life... I've been there.
I figured out how to pay for 10 children and regularly travel with them, while increasing my income... and keeping (most of) my sanity. This takes time management, budgeting, organization, discipline, and a touch of insanity to accomplish. You'll need all of those, too... and I can help you.
I've personally worked with, counseled with, and mentored under some of the most successful online entrepreneurs in the world. Michael Masterson, Perry Marshall, Gary Chappell, Rich Schefren, Brian Johnson, and Bob Bly, just to name a few that you might recognize. At one point, I personally interviewed close to 50 men and women - all of whom are multimillionaires. I explored their secrets for creating wealth and abundance in their lives. I'll share my findings with you as we go along.
I've proven that I can help people just like you make a solid six-figure income. I've done a seminar called "Six in Six" - which gave secrets to making $100,000 or more in six months or less. Several people followed my plan and hit the mark... some of the others took 12 to 18 months. Not bad. I've personally coached or mentored dozens of people and helped them reach beyond that goal. I'd like you to be next.
I'm willing to dig deeper and work harder for you... because I really care about seeing you succeed. Look, at one point in my married life, the power got shut off, the car repossessed, the IRS sued me, and we got evicted from our home... all in the same week. I know what it feels like to be financially stressed to the gills and feel like a miserable loser. I also know the thrill of running a campaign and seeing it pull in a couple hundred thousand dollars in a few days. I know the joy of having money in the bank and not giving a second thought to paying bills and doing fun things with loved ones. Believe me, life is better with money. I have a genuine desire to help people like you make a solid six-figures. And since I can... I'm going to do just that.

Yes, I have this vast and varied storehouse of wealth-building experience and insight. But, I don't have YOU. I don't know YOUR circumstances, situations, skills, and needs.

Like I said, this is the piece of the puzzle that most gurus and money-making systems lack. Theirs is a one-sided conversation that just isn't that effective. I'm going to change that by opening the lines of communication with you.

Let's get started. It is easy.

I have put together a VERY unusual set of questions and would like you to answer them for me. This is not a multiple-choice, customer satisfaction gig. This is different. It's... well, you'll see for yourself. Click here to start the conversation with me...

http://www.surveymonkey.com/s/carefree

Let me tell you what I'm going to do with your answers...

First, this is totally confidential. Your answers will be securely encrypted on a high-end server. That way, you can be as open and frank as possible.

Second, I'm going to personally analyze every word. I want to know where you are at and exactly what you need to make money and become wealthy this year.

Third, I will take all of that information and create a series of training products and services. These will combine my years of business and wealth-building experience and your unique circumstances. The end result will be a custom-tailored, online wealth-building system that will actually work for you.

As my gift to you for taking time to help me with this, I'm going to give you a complimentary, no-cost edition of my first product. The information in this gift should far more than pay you back for your time. It is my way of saying "Thank You!"

http://www.surveymonkey.com/s/carefree

YOU are the missing ingredient in my wealth-building system. As I said... I would never dream of telling companies like Corel or Sony how to sell their products and build wealth without first perfectly understanding their circumstances, goals, and limitations. Why would I do any different with you?

I'm ready to listen... if you're ready to make six-figures from an online side-business. Let's start the conversation now...

http://www.surveymonkey.com/s/carefree

(By the way, if you haven't yet officially signed up for The Carefree Entrepreneur, please do so now.)

Your first deal

noreply@blogger.com (Dustin) — Fri, 30 Dec 2011 11:39:00 +0000

(Please do not reply to this email. To send a comment, contact us here.)

Your First Import-Export Deal
By Jason Holland

In recent issues of The Carefree Entrepreneur, I've recommended you look seriously at starting an online-based import-export business.

First-time entrepreneurs and small-scale businesses do really well in this niche. It's a simple business model. You buy low (products manufactured overseas, usually in China) and sell at huge markups to customers in the U.S.

You can get started without much upfront investment. And, you don't need any experience in import-export or even any type of business.

It's possible due to easy-to-use online services, including one website that links business people like you with thousands of manufacturers. It's called Alibaba.com. And, all its members - 25 million and counting - are ready to do business. You can find manufacturer listings for everything from clothing to kids' toys to electronics. Pretty much every consumer product you can think of is covered.

With drop-shipping arrangements, you don't even have to worry about storing inventory. An order from your online storefront goes directly from the factory to your customer's front door.

You can read more about Alibaba.com in my article The Best Way to Buy Low and Sell High.

Then, check out this essay from Marc Charles, the creator of the China Wholesale Trader program: Profiting from Hot Online Trends.In this article, Marc gives step-by-step instructions for finding what products are "hot" right now online. These are the products you'll want to sell in your own online import-export business. And it's easy, too. You'll use many of the same websites you use to do your own online shopping.

Today, we're going to take the next step. We'll go through the process of picking one of those hot products. Then, we'll find a manufacturer on Alibaba.com.

(By the way, if you haven't yet officially signed up for The Carefree Entrepreneur, please do so now.)

Making Your First Deal

After researching all the top-selling products online per the steps in Marc's essay, I found several products that had good numbers: remote control helicopters, mp3 players, GPS navigation systems, and fleece jackets.

I picked fleece jackets - a perfect product for this time of year. (Tip: Keep seasonal trends in mind when picking a product to sell online.)

So, now I've picked my "hot" product. My next step is to go over to Alibaba.com to check out suppliers.

A quick search showed there were more than 16,000 listed. That means they are very competitive on price. They want to do business with you.

The wholesale price was between $5 and $20. Based on current prices here in the U.S., you could double or triple that when you sell them.

I chose a men's fleece jacket from Fuzhou Golden Sunshinetex Garment Co. Ltd., located in Fujian, China.

My next step is to contact the supplier via email (or a phone call) to get more information. In the case of Fuzhou Golden Sunshinetex Garment Co. Ltd., the contact is Susan Li. All the company information and contact info is provided on the Alibaba website, including website, phone number, email, and physical address.

There are no language barriers - English is the language of business. They are looking to do business with Westerners. That's why their main contact uses an English name.

Now you try it.

Pick a "hot" product using the steps in Marc Charles' essay. You'll be reviewing the bestselling products on sites like eBay, Amazon, and Google Product Search.
Then, check out the manufacturers on Alibaba.com. Get familiar with the wholesale prices they offer, the different features, and other details.

The next step is to negotiate with the supplier. Your goal is to get the lowest wholesale price so you can increase your profits when you sell the product online.

In a future essay, we will cover this topic and help you get the best deals. We'll also cover how to go about selling online once you've identified "hot" products and secured a supplier overseas.

Here's a sneak peek...

There are hundreds of ways to sell online. But, it's probably best to start on sites like eBay or Amazon Marketplace. Listing your products with one or more of these marketplaces gives you a ready-made Web presence without having to set up your own website.

Of course, if you're ready to get started now, you have that option. With Marc Charles' program, China Wholesale Trader, you'll get everything you need to know as a first-time entrepreneur to get involved in the growing import-export market.

With China Wholesale Trader, you get the contacts and the knowledge you need to run your business - from negotiating with suppliers overseas to marketing your products back home.

For a limited time only, Marc's program is available at just $179 - that's $100 off the regular price.

Get all the details on Marc's program and claim your discount here.

How to Make Money With Your Blog, Blogging, And Secrets to Work At Home

The #1 reason for my poverty

The Money Magic of Social Media

A Personal Note from Joshua...

The Money Magic of Social Media Your Best Opportunity to Make It Big Since the Birth of the Web By Nick Usborne

Do companies "get" social media?

When an industry is seriously disrupted, opportunities are plentiful.

This is why I wrote my program on social media.

My program isn't about just using various social media sites.

This is a once-in-a-decade opportunity.

Are We Doing It All Wrong?

With a Strong Referral From Matt

A New American Dream

Turn Someday into Payday

The Event

A New American Dream

The Quickest and Easiest Way to Better Health and Creativity

The Best Place to Start

A New American Dream

The Best Goal is No Goal

Have I Gone Mad?

A New American Dream

The You Factor Part 3: Do Less, Make More

The You Factor Part 3: Do Less, Make More By Joshua Boswell

The Control Freak Trap

The Most Critical Task of Your Business

The Most Critical Question of Your Business

The "You Factor" in My Own Life

No One Can Replace You

Ways to Sell Your Business

A Powerful, Upward Cycle

A Unique Opportunity to Master a VITAL Selling Skill

Nick Gives You Massive Profit Potentials

The You Factor Part 2: The Wedgwood Phenomena

The You Factor Part 2: The Wedgwood Phenomena By Joshua Boswell

The You Factor Part 1: Act

The You Factor Part 1: Act By Joshua Boswell

The Dangers of Golden Ticket Thinking

The Dangers of Golden Ticket Thinking By Joshua Boswell

Eat the Fruit of Another Man's Labor

Finding Buyers that Buy Part Four: Eat the Fruit of Another Man's Labor By Joshua Boswell

10,000 "Personal" Conversations

Finding Buyers that Buy Part Three: 10,000 "Personal" Conversations By Joshua Boswell

Finding Buyers that Buy Part Two: Unlock the Core Buying Emotion

Finding Buyers that Buy Part Two: Unlock the Core Buying Emotion By Joshua Boswell

Finding Buyers that Buy

Finding Buyers that Buy By Joshua Boswell

Doing the Impossible

Doing the Impossible By Joshua Boswell

Your business will be online in 30 days - Guaranteed

The Refreshing Truth About Technology and Making Money

The Refreshing Truth About Technology and Making Money By Joshua Boswell

Your Primary Resource for Rapidly Getting Wealth

Lessons from Michael Dell: Your Primary Resource for Rapidly Getting Wealth By Joshua Boswell

The Untold Secret of Steve Jobs' Empire - Part 2

The Untold Secret of Steve Jobs' Empire (Part 2 of 2) By Joshua Boswell

Changes to Google Privacy Policy and Terms of Service

The Untold Secret of Steve Jobs' Empire

The Untold Secret of Steve Jobs' Empire (Part 1 of 2) By Joshua Boswell

How to Find a Mentor You Can Trust

How to Find a Mentor You Can Trust By Joshua Boswell

And the Survey Says...

And the Survey Says... By Joshua Boswell

10 Reasons Why You Can Make $100K

10 Reasons Why You Can Make $100,000 (Or More) This Year, Online By Joshua Boswell

Your first deal

Your First Import-Export Deal By Jason Holland

The Money Magic of Social Media
Your Best Opportunity to Make It Big Since the Birth of the Web
By Nick Usborne

The You Factor Part 3: Do Less, Make More
By Joshua Boswell

The You Factor Part 2: The Wedgwood Phenomena
By Joshua Boswell

The You Factor Part 1: Act
By Joshua Boswell

The Dangers of Golden Ticket Thinking
By Joshua Boswell

Finding Buyers that Buy
Part Four: Eat the Fruit of Another Man's Labor
By Joshua Boswell

Finding Buyers that Buy
Part Three: 10,000 "Personal" Conversations
By Joshua Boswell

Finding Buyers that Buy
Part Two: Unlock the Core Buying Emotion
By Joshua Boswell

Finding Buyers that Buy
By Joshua Boswell

Doing the Impossible
By Joshua Boswell

The Refreshing Truth About Technology and Making Money
By Joshua Boswell

Lessons from Michael Dell:
Your Primary Resource for Rapidly Getting Wealth
By Joshua Boswell

The Untold Secret of Steve Jobs' Empire (Part 2 of 2)
By Joshua Boswell

The Untold Secret of Steve Jobs' Empire (Part 1 of 2)
By Joshua Boswell

How to Find a Mentor You Can Trust
By Joshua Boswell

And the Survey Says...
By Joshua Boswell

10 Reasons Why You Can Make $100,000 (Or More) This Year, Online
By Joshua Boswell

Your First Import-Export Deal
By Jason Holland