Any brand in the market thrives or survives based on its effective usage by the customer. Since the advertising for a brand has taken off new dimensions with online advertising tools as one of the potent mediums, the end user has evolved with time immemorial and hence it has become rather difficult to prevent the customer from brand switching.

The brands that have been continuously nurtured and innovated over a period of time has been the insistent choice of a consumer. And, so apart from this what other constituents hold the customer’s loyalty towards a brand is an important question? How to retain the existing customer is the key concern of every organization? What mechanism should be used for each customer?

There are 4 types of brand users who reflect the following tendencies which has been highlighted by the marketing legend, Philip Kotler.

• The Hard Core loyalists: Who is keen to buy one single brand every time.
• Soft Core loyalists: A consumer is loyal to 2-4 brands at a time.
• Shifting loyalists: Although a consumer is loyal towards a brand, but may keep shifting from one brand to another and keep coming back to the first brand towards which he was loyal.
• Switchers: Who always are on the lookout for a new brand. Perhaps here the consumer tries to experiment with new brands each time and also he may switch over because of pricing or some other reasons.

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Building Brand Loyalty Amongst Your Customers

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1) Don’t come across as too corporate and businessy. People are on Myspace to interact with other PEOPLE not businesses or executives. Come across as a regular person who runs a t-shirt business. You’ll seem more welcoming that way.

2) Add people you know, people they know, and people you truely believe are in your target audience. On Myspace you can actually hand-pick your future customers, so this is the opportunity of a lifetime. Be picky. Before you start adding friends, figure out who your target market is. Add people who you don’t think wouldn’t report you as a spammer.

3) By no means should you go on a SPAM rampage. If you just create a page and add a bunch of random people and start sending them all advertisements for your t-shirts you’ll most likely get flagged and ultimately removed from the network.

4) Use a friend adding bot with caution. These bots let you find friends by entering a keyword of your choice. Yeah, they’re against Myspace’s terms of service, but if you’re a one man business and you’re looking to increase the number of friends you can add each day, this might be the best option. Set limits just to be safe. For example, send a maximum of 200 friend requests each day.

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Myspace Marketing (for Your Clothing Line)

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Most customers are creatures of habit and basic human nature is what it is. With this knowledge visitors can be converted into customers. If you monitor your customer’s actions you can identify when a visitor is triggered to get out their credit card, and use that information to develop a strategy to improve your sales efforts. If you understand what triggers create sales you can come up with a plan that will work on a large portion of your buyers.

If you learn to exploit a visitor’s tendencies to develop habits, you have everything you need to create sales that become larger and larger as the person becomes more involved with your site. Obviously, this will sell more shirts and make more profit.

For a habit to work for you, you need to drive a visitor to complete a purchase. For example, you’ll understand how this works to create larger sales if you’ve ever been to a deli. Say you order up a pound of roast beef, the employee will put more than that amount on the scale, never less. Then they’ll ask you if you want some taken off or if it is okay.

As the customer making the request you have already committed yourself to the pound of roast beef you asked for. Now, most of the time someone will say that the additional roast beef is just fine, not wanting to make a big deal of it. It normally doesn’t stop there, when you are handed the roast beef you are then asked if there is anything else you need. You’ve already committed to a purchase so there is a good chance that you would be inclined to purchase additional items like some cheddar cheese.

The reason this works is because you originally committed to a purchase and asking for additional items is taking advantage of the habit you’ve already exhibited. On the outside it may just seem like a little additional money here and there, But if it done to every single customer that is encountered, it can multiply into a significant amount.

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An Advanced Strategy To Sell More T-Shirts

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To engage you visitors may be easier than you think. Since social networking sites have taken over the web, blogs, discussion groups, surveys and forums are part of most internet users daily activities. These are all ways to get a visitor to stop for a moment and interact with your site on an increasing basis. If you get them to become a regular visitor who wants to interact with your site it will start to fell like a home to them. They will start to take pride in contributing to your site and they will feel the sense of ownership.

Several forms of marketing like direct mail use strategies that include what is called an involvement device to push prospects to become engaged. It is normally something a prospect can feel and touch and designed to get their participation. It might be as simple as a scratch off section of a call to action card or peeling a sticker and pasting it onto an order form to signal an acceptance of an offer.

It might seem like an overly simple approach to try and increase sales, but it does do just that. If a prospect becomes engaged in a sales process they are more likely to devote their attention and follow up with a purchase. A prospect’s resistance to a sales pitch becomes lower if they become involved and commit to an action.

Of course, not just any involvement device can be used and must relate to what you sell. Facebook is an excellent example. There is a growing popularity of applications which engage people in participation. Those are involvement devices and if there is a web site’s address associated with an application, users are engaging with that site.

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Engaging Your Visitors Will Sell More Tee Shirts

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im Toomey from Assault Blog and Assault Shirts talks about how to get SEO results without spending a lot of money.

He gives some great tips for keyword strategies, blog strategies and coding strategies.

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SEO for Apparel and T-Shirt Companies

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The focus of viral marketing is the fact that it has the ability to replicate itself without any outside assistance. A viral marketing campaign is one which allows and motivates customers who are exposed to the campaign to actively help spread the word themselves.

Your customers pass on the word to other potential customers either because of their excitement about the clothing brand, because of what you are offering, or worth sharing as the result of a gift or award option associated with the campaign.

Having such a built-in replication capability, viral marketing has the potential for exponential growth and can quickly spread a message to thousands or even millions of people from just one simple starting point. Urban myths are a good example of exponential growth. Even though many of these myths have been proven fake, they continue to circulate. Many people forward them to others even though they’ve heard them already and know they are false. It doesn’t take long for an urban myth to spread fast and far.

A great case study of viral marketing is Hotmail. Hotmail.com, was one of the first free web based e-mail services. They recruited members by first giving away free e-mail addresses, then requiring that every e-mail sent by their service include an advertisement at the bottom for their free e-mail service.

This strategy had their free service quickly spread through exponential growth and grew a large member base to be tapped for marketing other services also.

Some viral strategies are obviously going to work better than others. The Hotmail campaign in which free services are offered with no cost for the users, are positioned to grow fast.

The key to success for viral marketing is delayed gratification. The company may not profit today or even tomorrow, but can generate a groundswell of interest. Eventually the profits will come and hopefully for a long time afterwards. Investing up front by providing something for free will attract attention that can be redirected to other items you are selling and eventually earn money.

In the real world a virus only spreads when allowed to transmit from one person to another. Likewise, your marketing message must rely on existing mechanisms through which the message is just as easy to transfer and replicate: e-mail, social networks, etc.

Viral marketing works so well on the Internet because of the ease of instant inexpensive communication and because people like to share things. From a marketing standpoint, your goal is to simplify your message so it can be spread easily and the shorter the better. As with the Hotmail example, broadcasting that it is free and telling where to get it is about as simple as it can get.

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In fact, our nervous system is fine tuned to make us react quickly when signs of danger or loss present themselves. There are many stories of mothers who have exhibited nearly superhuman strength and lifted whole cars off their babies who were caught underneath. How could this happen? The idea of the loss of their child was so unbearable that the nervous system kicked in to give them the boost they needed to overcome that problem. It made them act in more extraordinary ways than normal to take action immediately.

Obviously, losing money or an opportunity can never be compared with the potential loss of a child, although the same dynamics are at play. A possible loss of money or opportunity can create a sense of urgency. The greater the potential loss, the more the nervous system kicks in to take immediate action. That’s why most financial experts warn that people are risk adverse and shouldn’t watch the stock market. If they do and see their investments drop substantially, they pull their money out instead of waiting for the market to correct itself. This is because the loss triggered a subconscious risk that caused them to take immediate and emotional action, rather than to think the situation out.

This works in the sales arena because if you give your prospect time to think about other options, odds are they’ll either think up more objections or decide to buy from someone else. It may not even be a better t-shirt, just better marketed. If they aren’t given a reason each time they come into contact with your brand as to why they shouldn’t walk away and give it some thought, it can become the most damaging of objections to your sales effort simply because once you are out of sight, it’s guaranteed you are out of mind.

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5 Steps To Successfully Managing Your Clothing Brand

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Here’s some customer service tips that you should apply if you want customers to keep coming back:

1) Don’t give customers stock responses
When a customer, or potential customer e-mails you asking something, talk to them! Don’t just give some automated robotic response to their question. People can tell when they receive an answer that someone took the time to write or an answer that a robot could have wrote. Read the message that the customer sent you, and answer every question the customer has. If there is a case in which you have to start with a template message, address the customer by his/her name, make variations in the message, and add a little humor so the customer knows that a real person is behind the message.

2) End the email or call on a high note
Let’s say your telling a customer about a delay in shipping of his product. This problem may or may not be your fault, but you still have to explain the situation to the customer. You’ll have to apologize to the customer about the problem, but be careful not to give the “everything’s wrong, oh no, we failed” impression. Just state the problem in a couple of sentences, but make sure to end the message or conversation with what you’re doing to fix the problem and a time for when the problem may be solved.

3) Avoid over compensating for your mistakes.
On the subject of explaining a mistake and problems to customers. Although you’re supposed to end the email on a high note, don’t give them the world just because you made a small mistake. Now of course if you did something like ship the wrong shirt to the customer, you should at least let them return the shirt (free shipping), give them the shirt they wanted and a 10% discount on the next order. But don’t go all out and give them like 5 free t-shirts for something like that, because this can have the opposite intended effect, and make the customer think you’re unprofessional or not worthy of their business. Making up for your mistakes is a good thing, when done in a reasonable manner.

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Good Customer Service Good Customer Service for clothing companies

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Building Your Brand

It starts with your overall philosophy. What is your brand all about? What does your brand represent? Then think about your brand as its own entity, separate from yourself and your business partners. How does your brand talk? How does it act? Who would it hang out with on a Saturday night? Most likely your brand will be alot like yourself, and that’s the way it should be. It would be pretty hard to try and create a brand you don’t truly believe in. If you’re a computer nerd you definitely shouldn’t try to create a punk rock brand. Well, unless you enjoy jamming to punk rock too, and in that case, a punk rock-tech geek brand would be quite interesting.

Tips

-Own your brand, don’t let customers own it. Pay attention to what your customers want but don’t let them get in the way of what YOU want your brand to be. Maintain control of what you want your brand to mean.

-Just as mentioned before, your brand should be something you truely believe in. If you don’t believe in your brand, how do you expect anyone else to?

-Make sure your brand is clearly communicated. Every thing about your brand should communicate your philosophy.

-It’s important that your business partners also understand and believe in your brand. Build the brand as a team.

-It is said that it takes up to 12 times of a person seeing, hearing, or reading of your brand for it to really make an impression. Find as many ways as you can to make your brand visible to potential customers.

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Branding Your T-Shirt Business

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