Marketing Update on HubSpot.tv

Stir the Pot, Don’t Be Afraid to Fail: Marketing Update 5/25/12

HubSpot Internet Marketing — Fri, 25 May 2012 21:13:07 +0000

Episode #202 - May 25, 2012 Stir the Pot, Don’t Be Afraid to Fail: Marketing Update May 25, 2012 Intro How to interact on Twitter: include #MktgUp in your tweet! On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Free pizza deal for orders in Spanish raises eyebrows Who needs TV when Nike’s got YouTube? Are penguins out to punish small businesses? Local + Social = Better Advertising Is there a problem with Facebook advertising? High Schooler uses social media to get elected Marketing Tip of the Week Take a moment to rethink the way you’re doing marketing. If you’re doing things the way you’ve always done, you’re going to get the results you’ve always got. Think of ways you can stir the pot with your audience and don’t be afraid to push the status quo or fail.

Social, Mobile, and Email: Marketing Triple Threat: Marketing Update 5/18/12

HubSpot Internet Marketing — Fri, 18 May 2012 21:41:49 +0000

Episode #201 - May 18, 2012 Social, Mobile, and Email: Marketing Triple Threat Intro How to interact on Twitter: include #MktgUp in your tweet! On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Americans spend more time on Facebook mobile General Motors says Facebook ads don’t pay off Twitter launches weekly email digest Using social media to promote milk of all things Google gets more lifelike Email is not dead ExactTarget wants you to know - not buy - their email software

The 200th Anniversary Episode: Marketing Update 5/11/12

HubSpot Internet Marketing — Fri, 11 May 2012 21:33:10 +0000

Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday History First episode was August 1st, 2008 - and we lost it! Some early stories Culi & Knol "Obama Celebrity" ad gets 2m+ views - http://www.youtube.com/watch?v=oHXYsw_ZDXg Search Challenges Email as Most Popular Online Activity - http://techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/ This week on the Marketing Update, Karen Rubin and Mike Volpe discuss Acura’s inaccurate Twitter campaign, marketing fun with breastfeeding, Bing promoting human interaction, paying for your friends attention, the hubbub on Zuckerbergs hoodie, and measuring your marketing wrong.

Hot Under These Lights, but Mission Accomplished!: Marketing Update 5/4/12

HubSpot Internet Marketing — Fri, 04 May 2012 22:13:19 +0000

Episode #199 - May 4, 2012 Hot Under These Lights, but Mission Accomplished! Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Patrick Shea and Colleen Carney As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Organ Donors on Facebook http://venturebeat.com/2012/05/01/facebook-organ-donation-timeline/ Marketing Takeaway: By using your business to help social causes not only can you polish your own image you can also make a difference. Social Media to Help George Zimmerman http://www.usatoday.com/news/nation/story/2012-04-30/george-zimmerman-twitter-facebook/54649154/1 Marketing takeaway: protect your identity online by securing your name and brand wherever it makes sense. There are lots of social media platforms, grab your brand name to play it safe. Republican National Committee Launches Reader App http://abcnews.go.com/blogs/politics/2012/05/friending-voters-rnc-launches-facebook-app/ Marketing Takeaway: Make sure your content is as easy to share as possible. Also, segment your community base and message to the differences that exist. Escaped Activist Censored by Chinese Government http://www.huffingtonpost.com/2012/05/01/chen-guangcheng-censor_n_1468823.html?ref=social-media Marketing Takeaway: Life will find a way! Monitor

The Rise in Marketing Analytics: Marketing Update 4/27/12

HubSpot Internet Marketing — Fri, 27 Apr 2012 22:17:47 +0000

Episode #198 - April 27, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Potty Humor Sells B2B Marketing Investments in 2012 Xerox CMO Not Sold on Social Googles Over Optimization Penalty HoJo's Apologizes to Don Draper

All About the Hashtags: #Pintermission and #FriskyFriday: Marketing Update 4/20/12

HubSpot Internet Marketing — Fri, 20 Apr 2012 21:06:11 +0000

Episode #197 - April 20, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Rachel Sprung (@RSprung) and Patrick Shea (@mpatrickshea) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines 1. 26 Miles in Tweets and Instagrams: John Hancock Maps the Boston Marathon With Social Media 2. Email Marketing Campaigns of 2012 US Presidential Candidates 3. Ikea Squeezes 2,800 Products Inside Single Web Banner Ad 4. Nike Is Killing Midnight Releases and Creating a New Twitter RSVP System to Sell Shoes 5. #FriskyFriday - Playboy 6. Honda Wants You to Stop Using That Damn Pinterest Already

Less Marketing Douchebaggery, More Tanks: Marketing Update 4/13/12

HubSpot Internet Marketing — Fri, 13 Apr 2012 21:23:39 +0000

Episode #196 - April 13th, 2012 Intro Welcome to a very special episode with Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) How to interact on Twitter: include #MktgUp in your tweet All the old episodes are in iTunes. If you like the show, please leave a 5-star review!

Tampons, Baseball, and Social Media: Marketing Update 4/6/12

HubSpot Internet Marketing — Mon, 09 Apr 2012 22:15:09 +0000

Episode #195 - April 6th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines 1.Baseball Season Kicks Off Socially 2.Tampons on Pinterest 3.Social Media Outsourcing on the Rise 4.Pink Slime Branding Catastrophe 5.Mitt Romney Gets Funky (with Behavioral Targeting)

#National Cleavage Day: Marketing Update 3/30/2012

HubSpot Internet Marketing — Fri, 30 Mar 2012 21:19:14 +0000

Episode #194 - March 30th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday 1.Starbucks Bashed For Bashing Beetles 2.Is Facebook Building A Search Engine? 3.Couple Flees Home After Twitter Mistake 4.Tweeting CEOs 5.National Cleavage Day

Mad Men Marketing: Marketing Update 3.23.12

HubSpot Internet Marketing — Fri, 23 Mar 2012 21:41:54 +0000

Episode #193 - March 23rd, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Gawker's New Content Strategy http://www.niemanlab.org/2012/03/i-cant-stop-reading-this-analysis-of-gawkers-editorial-strategy/ Each day of the week, a different staff writer will be forced to break their usual routine and offer up posts they feel would garner the most traffic. While that writer struggles to find dancing cat videos and Burger King bathroom fights or any other post they feel will add those precious, precious new eyeballs, the rest of the staff will spend time on more substantive stories they may have neglected due to the rigors of scouring the internet each day to hit some imaginary quota. On their assigned pageview-duty days, Gawker writers produced a cumulative 72 posts — about 14 posts per writer per day. On their off-duty days — and remember, each had four off days for every “on” day — the same writers cumulatively produced 34, or about 1.3 posts per writer per day. The Top Nine Videos Of Babies Farting And/Or Laughing With Kittens(17,757) Here Is the Best Video of Chinese Soldiers Playing ‘Hot Potato’ With a Live Grenade You Will Ever See (34,134) Penguin Shits on Senate Floor (15,570) Those 72 pageview-duty posts produced a combined 3,956,977 pageviews (as of the days I captured data, Friday 3/9 and Monday 3/12), a mean of 54,958 pageviews per post. The 34 off-duty posts produced 2,037,263 pageviews, a mean of 59,920 pageviews per post. Pageview-duty posts that week attracted 703,476 new visitors (people who viewed a post that had never visited Gawker before, or at least who didn’t have a cookie set). That’s 9,770 per post. Off-duty posts attracted 289,996 new visitors altogether, or 8,529 per post. Marketing Takeaway: Use data to drive marketing improvements. Post Rapture Business Oppotunities http://www.usatoday.com/news/religion/story/2012-03-12/harold-camping-rapture-pets/53501580/1 Harold Camping, a Christian radio broadcaster, predicted the rapture on May 21st 2011 His prediction was that Jesus Christ would return to Earth, the righteous would fly up to heaven, and that there would follow five months of fire, brimstone and plagues on Earth, with millions of people dying each day, culminating on October 21, 2011 with the end of the world. Camping's original pronouncement made some Rapture-ready Christians decide it was time to make arrangements for Fido and Fluffy when their owners were swept up into glory. In 2009, Bart Center started booking atheist "rescuers" across the country to recover feathered and four-legged friends who got left behind. By the end of 2010, he had 170 clients. But once people started talking about Camping's prophecy, "then we started to see an uptick in business," he said. With demand on the rise, Centre did what any smart businessman would do — he raised his rates, to $135 per pet for a 10-year coverage plan. If someone had a second pet, the additional fee rose to $20. In the first quarter of 2011, business jumped 150% from the same time in 2010. In April and May — as the end-of-the-world date approached quickly — the jump was 200 percent, he said. "Now the next thing we're gearing up for is this Mayan calendar end times, which we still believe is going to bring us some substantial business," Centre said, referring to some interpretations of an ancient Mayan calendar that the world will end in late 2012. http://www.usatoday.com/news/religion/story/2012-03-21/rapture-pet-rescue-business-hoax/53691320/1 The owner of a business who claimed he would provide atheist rescuers for Christians' pets left behind in the Rapture now says his service was an elaborate hoax and never had any clients. Bart Centre, who lives in New Hampshire, came clean after the state Insurance Department delivered a subpoena because he appeared to be engaged in "unauthorized business of insurance" through his Eternal Earth-Bound Pets business. Asked Wednesday why he had announced the service in the first place, Centre said he considered it a "social experiment." "How much do believers really buy into this?" he said he wondered. "How committed are they to their pets? How much do they trust atheists?" Centre said just two Rapture believers — rather than his previously claimed 267 clients — contacted him to sign up for his service. He said he told them he didn't have a rescuer close enough to their area to make a commitment. Marketing Takeaway: Controversy helps you get found... but will it help you convert? Email Deliverability Dives http://www.btobonline.com/apps/pbcs.dll/article?AID=/20120321/EMAIL13/303219993/1514/rss01&rssfeed=rss01 Overall worldwide email delivery to inboxes declined in the second half of 2011, falling to a record low 76.5%, down almost six percentage points from the first six months of last year, according to email deliverability company Return Path. According to the company's “Global Email Deliverability Benchmark Report,” the drop is being caused by more stringent filtering and blocking by Internet service providers; the deterioration of some marketers' sender reputations; and recipient impatience with email overload, leading to their hitting the junk buttons. http://www.returnpath.net/downloads/reports/returnpath_globaldeliverability2h11.pdf Return Path, the world’s leading email certification and reputation monitoring company, reviewed data from over 1.1 million messages, 142 ISPs and 34 countries in North America, Central and Latin America, Europe, Africa, Asia and the Asia Pacific territories from July through December of 2011. Email Blocked and Flagged as Spam Increases 24% - Both spam folder placement and blocked emails rose during this period. Spam folder placement was recorded at 8.4% and emails not being delivered, or essentially being blocked by ISP-level filters, came in at 15.1% – that’s 20% worse when compared to the first half of 2011. More than 1 in 4 American Retailers Not Reaching the Inbox - Retailers had more than 1 in 4 emails blocked or delivered to the spam folder in this region. Gaming companies fared even worse, with only 1 in 2 emails reaching the inbox. 11% of B2B Email Classified as Spam - Delivery into enterprise mail systems increased in the second half of 2011 with 86% of all email surviving the spam filter. Mail being marked as spam through enterprise filters actually increased to 11% during this time frame while less mail was blocked. Marketing Takeaway: Watch your email stats! Mad Men & Hunger Games Inspiration http://laughingsquid.com/mad-men-the-interactive-game-a-retro-style-video-game-with-different-possible-endings/ The Fine Brothers have created the Mad Men The Interactive Game, a Mad Men-themed interactive retro-style video game on YouTube. It offers three possible endings based on decisions made during play. We have pushed the annotations feature on YouTube to its limits, in a way we’ve never used before, where based on the order of which you complete the tasks the game “knows” which order you chose to play the game, and in turn, will ultimately give you an alternate ending depending on which task you completed last. http://mashable.com/2012/03/22/hunger-games-draw-something/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader Hunger Games fans will get a surprise on Friday when they load up Draw Something, with the addition of seven words related to the novel and movie franchise. Game creator OMGPOP recently added the ability to update the game with new words, particularly pop culture and news references. Coinciding with the release of the Hunger Gamesin theaters, Friday words pertaining to the book will also be released into the game. Marketing Takeaway: Mashup two mainstream trends and tie your marketing into that. Postal Service Wants More Junk Mail http://blog.hubspot.com/blog/tabid/6307/bid/31984/Dear-U-S-Postal-Service-Please-Stop-Encouraging-Direct-Mail.aspx A new U.S. Postal Service campaign encourages small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Postal Service's revenue stream by 'hundreds of millions of dollars.' The ailing U.S. Postal Service, which reported a $5.1 billion loss for the year ended September 30, has put a year-old online tool at the forefront of its new campaign, entitled 'Every Door Direct Mail.' The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required! The program, which has been around since April 2011, charges small businesses 14.5 cents per mail piece sent and generated $153 million in revenue through December 2011. The direct mail program is estimated to raise $750 to $800 million of revenue in 2012. When asked about the average cost per lead of both inbound and outbound marketing lead channels, only 34% of marketers surveyed indicated that direct mail generated a below average cost per lead, compared to inbound channels such as blogs (52%), social media (45%), and SEO (38%). Furthermore, when survey participants were asked which sources of leads had become less important to them over the last six months, direct mail topped the list, with 51% of marketers indicating it had decreased in importance, followed closely by other outbound-based channels. Marketing Takeaway: Measure what works for your business...