Huge Head Online Marketing

The path we leave online

Jim Ducharme — Fri, 12 Apr 2013 15:55:34 +0000

We leave footprints behind for our children to trace. those footprints today are indelible (thanks to the digital world) and not washed away by time and memory or filtered through the perspectives and foggy recollections of others.

I’ve written about this before, but it [...]

From knee jerk to knee jerk at the speed of social media

Jim Ducharme — Fri, 22 Mar 2013 01:21:39 +0000

My mother was a good Catholic lady who was always very concerned about appearances. She worried constantly about what the neighbours might think. In fact, she worried too much about what they thought. I honestly felt that mindset was becoming something of the past, but if it ever was in decline it seems social media [...]

It’s not the stage, but the actors who make the show

Jim Ducharme — Wed, 23 Jan 2013 15:24:26 +0000

My friend Scott Cohen has an insightful post up on his site today inspired by the Manti Te’o circus. Scott’s a little fed up with the behaviour some of us are exhibiting online.

Scott has this to say:

“In light of the whole Manti Te’o online girlfriend hoax and the [...]

You’re Never too Old to be Social

Jim Ducharme — Mon, 23 Jul 2012 21:22:08 +0000

A young blogger has started a bit of a tempest in a teapot over her POV that you've got to be under 25 to get social media. Here's my rebuttal.

Dave Reynolds: A battle of the brands

Jim Ducharme — Thu, 21 Jun 2012 19:13:10 +0000

A brand is just a logo. It’s the people behind that brand which make it what it is. If those people managing and working behind that brand understand the value of good products, good services and good relationships, that brand will succeed. Social media has made this all too apparent in today’s hyper-connected world where [...]

To the Woman who is my Home

Jim Ducharme — Fri, 08 Jun 2012 14:24:52 +0000

No matter how crooked the road may get or how hard the journey may be, I always come home to you. You, my darling wife, you, are where I live. And living there, I know no matter how stubborn or selfish or lost I may become, in your eyes there is a candle lit always [...]

Online Community Management and Freeway Off Ramps

Jim Ducharme — Tue, 05 Jun 2012 12:04:49 +0000

Community management is NOT about telling people which houses the new freeway off ramp is going to go through. Community management is about being involved and interacting with the members. And yes, sometimes you do have to make some hard choices and take the heat. But..

Do I Need a Tablet or can my Smartphone do the trick?

Jim Ducharme — Thu, 08 Mar 2012 21:23:58 +0000

I’ve been debating if I should buy a tablet. In fact, I’ve even considered scrapping my old desktop PC and going with a tablet instead. After some amount of research, I found that I just couldn’t completely convince myself that this was the right way to go. So, I’ve decided on an interim solution! I’ve [...]

What Social Media Can Learn From Radio

Jim Ducharme — Fri, 02 Mar 2012 08:21:53 +0000

New media can learn a lot from old media…

It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right.

Here are five key things [...]

MarketingSherpa Email Summit Videos

Jim Ducharme — Wed, 22 Feb 2012 23:31:58 +0000

I had the pleasure of attending the MarketingSherpa Email Summit a couple of weeks ago in Vegas. Great times and great people mixed with great insight.

I brought along a camera and conducted about 17 interviews with some of the thought leaders in attendance.

I think you’ll find them very worthwhile!

There’ll be more [...]