<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-10608298</id><updated>2024-09-23T03:18:33.634+01:00</updated><category term="links"/><category term="video"/><category term="usabilidade"/><category term="design"/><category term="web2.0"/><category term="Apple"/><category term="Inspiration"/><category term="TED"/><category term="humor"/><category term="iPhone"/><category term="empreendedorismo"/><category term="interface"/><category term="democracia"/><category term="tipografia"/><category term="social"/><category term="wikinomics"/><category term="Social Media"/><category term="inteligência 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term="investigação"/><category term="ipod"/><category term="jobs"/><category term="key note"/><category term="lego"/><category term="livro"/><category term="malcolm gladwell"/><category term="matematica"/><category term="meme"/><category term="microsoft"/><category term="música"/><category term="netneutrality"/><category term="news"/><category term="nike+"/><category term="oscar"/><category term="patentes"/><category term="pdf"/><category term="phd"/><category term="photoshop"/><category term="realidade aumentada"/><category term="redes"/><category term="remix"/><category term="revista online"/><category term="second life"/><category term="serviceDesign"/><category term="shooting break"/><category term="success"/><category term="suiça"/><category term="tags"/><category term="talento"/><category term="tecnologia"/><category term="televisão"/><category term="the economist"/><category term="the long tail"/><category term="tufte"/><category term="universidades"/><category term="visual"/><category term="voluntariado"/><category term="web"/><category term="widget"/><category term="xmas"/><title type='text'>Usabilidade | human-computer interaction</title><subtitle type='html'>Este blog é sobre tudo o que me interessa sempre que a Internet seja o interface entre o negócio e o cliente!!... Neste blog haverá sempre referências sobre Usabilidade, Marketing Viral, Inteligência Colectiva, SEO, CRM, User Experience, Link Building e tudo aquilo que eu apanhar na rede ao final do dia e que me faça chocar os neurónios! ;)</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://hci-u.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10608298/posts/default?alt=atom'/><link rel='alternate' type='text/html' href='http://hci-u.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/10608298/posts/default?alt=atom&amp;start-index=26&amp;max-results=25'/><author><name>Bruno Júlio</name><uri>http://www.blogger.com/profile/09434042072769351082</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2mn01X3MRQaBOQiwEkGVs8EpOZuTv3nV9ZUqH4GF4Je7y0EtAdlcaq6hpKBz-7RN0iEM2NB6MS4xX_6WWfFhVxlTuGNJQ3bbRsdsabTorr46L1zg2SM6pAXUy-_jrFQ/s220/DSC00205.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>581</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-10608298.post-7556417670018508941</id><published>2011-09-20T17:53:00.004+01:00</published><updated>2011-10-13T10:18:50.097+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="bye bye blogger"/><title type='text'>Novo Domínio, Novo Blog... :)</title><content type='html'>• Já era tempo! :)&lt;br /&gt;&lt;br /&gt;Finalmente migrei para o Wordpress com um domínio próprio aqui &lt;a href=&quot;http://www.brunojulio.com/&quot;&gt;www.brunojulio.com&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Há alguns anos, devo confessar, que vinha adiando esta passagem de plataforma. Convido todas as pessoas a continuarem a acompanhar o meu blog a darem o seu feedback!&lt;br /&gt;&lt;br /&gt;Já lá estão posts fresquinhos para vocês! para que esta passagem de plataforma seja suave mas com interesse :)&lt;br /&gt;&lt;br /&gt;Cheers&lt;div class=&quot;blogger-post-footer&quot;&gt;
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Para além de ser um bom incentivo a ter uma vida mais saudável, permite a qualquer utilizador interagir com outros utilizadores na plataforma social criada à volta utilizadores dos sensores de corrida e das apps da Nike.&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur=&quot;try {parent.deselectBloggerImageGracefully();} catch(e) {}&quot; href=&quot;http://www.instablogsimages.com/images/2010/09/07/nike-running-app-for-iphone-download_dv2gG_25552.jpg&quot;&gt;&lt;img style=&quot;float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 548px; height: 416px;&quot; src=&quot;http://www.instablogsimages.com/images/2010/09/07/nike-running-app-for-iphone-download_dv2gG_25552.jpg&quot; alt=&quot;&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Posso criar desafios entre amigos, ver o registo das minhas corridas, criar objectivos de corrida para mim, etc, mas tudo sem me encher o inbox com mensagens, como faz o facebook por exemplo!.. só este facto para mim significa uma relação com a plataforma mais descontraída!&lt;span&gt; Apenas vou lá quando quero!&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;A EXPERIÊNCIA FALHADA DA GAP&lt;/span&gt;&lt;br /&gt;O artigo que menciono acima pega no recente caso de redesign do logotipo da GAP, que foi um enorme flop, pois decidiram voltar atrás ao antigo logo, depois de uma solução apresentada completamente desastrosa. Mas o autor levanta a pergunta? ...... &lt;span style=&quot;font-weight: bold;&quot;&gt;mas o logo traz algum valor acrescentado para o cliente/utilizador da marca? é que o logo é estático! está simplesmente lá!&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span&gt;&lt;span style=&quot;color: rgb(153, 153, 153);&quot;&gt;Em baixo podem ver à esquerda o ex-novo logotipo da Gap, e á direita o antigo logo, que voltou a ser elegido como logotipo da marca:&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur=&quot;try {parent.deselectBloggerImageGracefully();} catch(e) {}&quot; href=&quot;http://www.underconsideration.com/brandnew/archives/gap_logo_back.gif&quot;&gt;&lt;img style=&quot;float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 574px; height: 260px;&quot; src=&quot;http://www.underconsideration.com/brandnew/archives/gap_logo_back.gif&quot; alt=&quot;&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Hoje em dia o que traz valor ao cliente são as experiências positivas criadas à volta da marca, pela marca, para os clientes! não interessa se o logo é azul, redondo, com um quadrado ou às pintas... é claro que no caso da nike ajuda ter um logo intemporal e reconhecido em todo o planeta! :)&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;CORRIDA DO TEJO&lt;/span&gt;&lt;br /&gt;Ontem participei na Corrida do Tejo organizada com o apoio da Nike e devo dizer que toda a corrida foi muito bem organizada. Como &quot;cliente&quot; da &quot;experiência&quot; destaco pela positiva o traçado, o processo de levantamento do dorsal muito rápido e bem organizado, o chip de corrida que regista o tempo individual para cada pessoa, o João Manzarra a animar a partida (o puto tem piada!)&lt;/span&gt;&lt;span&gt;, e o bom tempo com céu limpo e uma temperatura agradável ajudou a compor o cenário positivo.&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span&gt;Dos touchpints da experiência menos positivos destaco o site da Corrida do tejo que poderia ter um simples mapa &lt;span style=&quot;font-weight: bold;&quot;&gt;&lt;/span&gt;do traçad&lt;/span&gt;&lt;span&gt;o &lt;span style=&quot;font-weight: bold;&quot;&gt;completo&lt;/span&gt;&lt;/span&gt;&lt;span&gt; numa só imagem e o facto de a minha app Nike+ ter perdido o sinal de GPS (devia haver uma sobrecarga)&lt;/span&gt;&lt;span&gt; e apenas registou 9,5Km :(&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;&lt;br /&gt;&lt;br /&gt;CONSELHO DE STEVE JOBS&lt;br /&gt;&lt;/span&gt;&lt;a href=&quot;http://www.fastcompany.com/article/the-innovation-secrets-of-steve-jobs&quot;&gt;&lt;span&gt;Num artigo que li há dias&lt;/span&gt;&lt;/a&gt;&lt;span&gt;&lt;a href=&quot;http://www.fastcompany.com/article/the-innovation-secrets-of-steve-jobs&quot;&gt; no FastCompany&lt;/a&gt;, sobre um novo livro sobre as estratégias de inovação de Steve Jobs, era relatado um episódio em que o CEO da Nike recebeu uma chamada de Steve Jobs quando Mike Parker assumiu o gigante Nike&lt;/span&gt;&lt;span&gt;! Parker perguntou a Jobs se tinha algum conselho para lhe dar, ao que Jobs respondeu:&lt;/span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt; &lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&quot;Just get rid of the crappy stuff and focus on the good stuff.&quot; &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Acho que o Nike+ engloba-se no Good Stuff! :)&lt;br /&gt;&lt;br /&gt;Já agora devo destacar negativamente uma característica da plataforma social online do Nike+ como um dos principais touchpoints da experiência e que é o facto de o site ser muito pesado devido ao uso de tecnologia flash.&lt;br /&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;&lt;br /&gt;&lt;br /&gt;- E vocês, que acham disto? o redesign de um logotipo é importante para o consumidor ou apenas para a marca?&lt;/span&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;- Para vocês as experiências organizadas pela marca são importantes? têm boas histórias que queiram partilhar?&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;
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:) numa semana em que discuti a emoção nos interfaces com colegas de trabalho, fui parar a estes dois videos TED... worth viewing! :)&lt;br /&gt;&lt;br /&gt;Marian Bantjes: Intricate beauty by design&lt;br /&gt;&lt;!--copy and paste--&gt;&lt;object height=&quot;326&quot; width=&quot;446&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://video.ted.com/assets/player/swf/EmbedPlayer.swf&quot;&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;param name=&quot;bgColor&quot; value=&quot;#ffffff&quot;&gt; &lt;param name=&quot;flashvars&quot; value=&quot;vu=http://video.ted.com/talks/dynamic/MarianBantjes_2010-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/MarianBantjes-2010.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=891&amp;amp;introDuration=15330&amp;amp;adDuration=4000&amp;amp;postAdDuration=830&amp;amp;adKeys=talk=marian_bantjes_intricate_beauty_by_design;year=2010;theme=a_taste_of_ted2010;theme=new_on_ted_com;theme=the_creative_spark;theme=art_unusual;theme=design_like_you_give_a_damn;theme=media_that_matters;event=TED2010;&amp;amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;&quot;&gt;&lt;embed src=&quot;http://video.ted.com/assets/player/swf/EmbedPlayer.swf&quot; pluginspace=&quot;http://www.macromedia.com/go/getflashplayer&quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot; bgcolor=&quot;#ffffff&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; flashvars=&quot;vu=http://video.ted.com/talks/dynamic/MarianBantjes_2010-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/MarianBantjes-2010.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=891&amp;amp;introDuration=15330&amp;amp;adDuration=4000&amp;amp;postAdDuration=830&amp;amp;adKeys=talk=marian_bantjes_intricate_beauty_by_design;year=2010;theme=a_taste_of_ted2010;theme=new_on_ted_com;theme=the_creative_spark;theme=art_unusual;theme=design_like_you_give_a_damn;theme=media_that_matters;event=TED2010;&quot; height=&quot;326&quot; width=&quot;446&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Stefan Sagmeister on what he has learned&lt;br /&gt;&lt;!--copy and paste--&gt;&lt;object height=&quot;326&quot; width=&quot;446&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://video.ted.com/assets/player/swf/EmbedPlayer.swf&quot;&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;param name=&quot;bgColor&quot; value=&quot;#ffffff&quot;&gt; &lt;param name=&quot;flashvars&quot; value=&quot;vu=http://video.ted.com/talks/dynamic/StefanSagmeister_2008-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanSagmeister-2008.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=356&amp;amp;introDuration=15330&amp;amp;adDuration=4000&amp;amp;postAdDuration=830&amp;amp;adKeys=talk=stefan_sagmeister_on_what_he_has_learned;year=2008;theme=how_we_learn;theme=the_creative_spark;theme=words_about_words;theme=speaking_at_tedglobal2009;event=TED2008;&amp;amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;&quot;&gt;&lt;embed src=&quot;http://video.ted.com/assets/player/swf/EmbedPlayer.swf&quot; pluginspace=&quot;http://www.macromedia.com/go/getflashplayer&quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot; bgcolor=&quot;#ffffff&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; flashvars=&quot;vu=http://video.ted.com/talks/dynamic/StefanSagmeister_2008-medium.flv&amp;amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanSagmeister-2008.embed_thumbnail.jpg&amp;amp;vw=432&amp;amp;vh=240&amp;amp;ap=0&amp;amp;ti=356&amp;amp;introDuration=15330&amp;amp;adDuration=4000&amp;amp;postAdDuration=830&amp;amp;adKeys=talk=stefan_sagmeister_on_what_he_has_learned;year=2008;theme=how_we_learn;theme=the_creative_spark;theme=words_about_words;theme=speaking_at_tedglobal2009;event=TED2008;&quot; height=&quot;326&quot; width=&quot;446&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;
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&lt;/script&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hci-u.blogspot.com/feeds/8375700786760275521/comments/default' title='Enviar feedback'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/10608298/8375700786760275521' title='0 Comentários'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10608298/posts/default/8375700786760275521'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10608298/posts/default/8375700786760275521'/><link rel='alternate' type='text/html' href='http://hci-u.blogspot.com/2010/10/design-tambem-e-emocao-e-provocacao.html' title='Design também é Emoção e Provocação'/><author><name>Bruno Júlio</name><uri>http://www.blogger.com/profile/09434042072769351082</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2mn01X3MRQaBOQiwEkGVs8EpOZuTv3nV9ZUqH4GF4Je7y0EtAdlcaq6hpKBz-7RN0iEM2NB6MS4xX_6WWfFhVxlTuGNJQ3bbRsdsabTorr46L1zg2SM6pAXUy-_jrFQ/s220/DSC00205.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10608298.post-4381126728551266218</id><published>2010-09-13T20:48:00.002+01:00</published><updated>2010-09-13T21:12:10.301+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="serviceDesign"/><category scheme="http://www.blogger.com/atom/ns#" term="TED"/><category scheme="http://www.blogger.com/atom/ns#" term="userExperience"/><category scheme="http://www.blogger.com/atom/ns#" term="video"/><title type='text'>Seth Godin no TED</title><content type='html'>• Uma palestra sobre objectos e serviços que não funcionam. Para Godin estão avariados. Interessa-me a visão de um não profissional da àrea nestes assuntos, mas que ao mesmo tempo vai longe na sua análise :) &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;object width=&quot;400&quot; height=&quot;300&quot;&gt;&lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /&gt;&lt;param name=&quot;movie&quot; value=&quot;http://vimeo.com/moogaloop.swf?clip_id=4246943&amp;amp;server=vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=1&amp;amp;color=&amp;amp;fullscreen=1&amp;amp;autoplay=0&amp;amp;loop=0&quot; /&gt;&lt;embed src=&quot;http://vimeo.com/moogaloop.swf?clip_id=4246943&amp;amp;server=vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=1&amp;amp;color=&amp;amp;fullscreen=1&amp;amp;autoplay=0&amp;amp;loop=0&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;p&gt;&lt;a href=&quot;http://vimeo.com/4246943&quot;&gt;Seth Godin at Gel 2006&lt;/a&gt; from &lt;a href=&quot;http://vimeo.com/gelconference&quot;&gt;Gel Conference&lt;/a&gt; on &lt;a href=&quot;http://vimeo.com&quot;&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;
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  src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;
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