Hyper Marketing 2.0

Happiness Rules

2012-02-04T07:58:00.000-08:00

"How To Be Happy At Work and At Home" is based on this article http://www.inc.com/geoffrey-james/how-to-be-happy-at-work.html

Then, the ideas were re-engineered and shared with our Sales Team:

How To Be Happy At Work and At Home

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But these ideas work for everyone, everytime!

Marketing 101 for the 21st Century

2012-01-16T03:07:00.000-08:00

Here is the latest and most comprehensive update of the "I Love Marketing model". View, learn, and share!

VCoach 21st century iI love marketing model created by prof bong de ungria 2012

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Midterms? It's More Fun When You Know the Questions and the Answers Beforehand!

2012-01-12T09:02:00.000-08:00

A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.

One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the exam. Where else can you find that?

These approach removes all subjectivity, bias, and the torture of deciphering handwritten answers to essays. It also allows instant feedback to the student.

But the key benefit from this innovation is that it strongly encourages students to study for the exam rather than use common sense and good luck in answering the questions. With the grading system on a relativity scale, there is no way for those who don't study to score higher than those who do prepare.

Here are 3 midterm exams that were previously given, and which provide some of the questions for future exams. Click and learn!

Marketing Midterms Reviewer v54

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Marketing Midterms Reviewer v52

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Marketing Midterms Reviewer v50

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Branding the Philippines: #1 for Fun!

2012-01-06T08:13:00.000-08:00

Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!

Here is a tourism campaign for the Philippines that uses proven marketing and branding principles. Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.

Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends

Compare this...

With this...

Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo

An improvement over this?

Time After Time- The Business Value of On Time Performance

2012-01-05T23:54:00.000-08:00

Ever been late? Of course. Who hasn't.

But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?

The other side of the coin is, what are the rewards for being first among equals?

Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.

The following min-lecture is a must for MBA students planning to move ahead. You can't move ahead if you are late.

MBA Marketing Assignment? More Fun When You're On Time...

Business Value of Time

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I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

2012-01-01T07:51:00.000-08:00

I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

Predicting the Future: 2012 Trends

2011-12-24T19:25:00.000-08:00

If you knew only 1 right thing that is 100% sure about the future, you can be very, very rich. Or, you could make a really significant impact that will change people's lives.

In a sci--fi movie, Paycheck, where the main character portrayed by Ben Affleck had the ability to travel through time, he needed only 1 information: next week's winnning lottery number. And he lived happily ever after.

In a more real application, if only our weather bureau, PAG-ASA or our disastrous naitonal disaster council knew how much destruction typhoons like Sendong or Ondoy can produce and when, then so many lives could have been saved.

Predicting, or anticipating the future, is a must. Some well known futurologists are worth quoting:

*''"The future is not something we enter. The future is something we create."'' --Leonard I. Sweet

*''"If you don't think about the future, you cannot have one."'' --John Golsworthy

*''"Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present."'' --Marcus Aurelius Antoninus

*''"The best way to predict the future is to invent it."'' -Theodore Hook

*''"The only way you can predict the future is to build it."'' -Alan Kay

*''"The future belongs to those who prepare for it today."'' -Malcolm X

*''"Go for it now. The future is promised to no one."'' -Wayne Dyer

Source: http://en.wikibooks.org/wiki/Future/Quotes

Here are some predictions for 2012 worth considering when we try to create our future:

JWT10 trends for 2012 executive summary 11 12 05

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To actively personalize and create your future, you may want to check this out: http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

What does your future look like?
A singer once said that his future is so bright, he "gottsa wear shades."

Street-Smart Digital Segmentation

2011-11-25T09:01:00.001-08:00

How Do you Increase Retail Sales by 50%? Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate. The Aida, Lorna and Fe analogy represents a simple but actionable segmentation of Walk-ins.

Increase retail sales through streetsmart digital segmentation ssv

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This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall. The talk was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu, and the generous support of the Ayala group and Moldex Products Inc.

Bong De Ungria
Chief Operating Officer, Moldex Products Inc.
Marketing Professor, Ateneo Graduate School of Business

Coke vs. Pepsi: Example of Brand Loyalty and Preference

2011-11-25T08:12:00.001-08:00

How do you define brand loyalty? It is the state in the customer's mind where he is willing to go the extra mile just to get the brand he wants. I think it was a Heinz ketchup executive who gave this example: if the customer went to a supermarket looking for Heinz and did not find it among the ketchup displayed, will then postpone the purchase or go to another supermarket just to buy Heinz. For a child, that explanation would be too long. For the child in this vendo commercial, the extra mile is 2 cans of Coke. (not sure though if this is a legitimate commercial that actually aired.) Wouldn't you like to be the preferred brand?

SPADER Model for CASE Analysis

2011-11-14T06:11:00.000-08:00

The SPADER model which I learned from my marketing professor, Frank Roa when I was an MBA student more than 2 decades ago is still applicable today as it was then. The model encourages us to focus on the things that are really relevant amidst the clutter that can confuse and derail us.during case analysis,

Marketing Case Analysis using SPADER approach

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Here is how it was used for a specific case (this is still for slight updating since the older edition of SPADER was SPADE...)

Applied Case Analysis: Use of SPADER Approach for a Lighting Case

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Strategic Hypermarketing vs Business Disasters

2011-09-28T05:30:00.000-07:00

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.

In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

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Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.

Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

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Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

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In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

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In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook

Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

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I Love Marketing 2011

2011-08-22T06:29:00.001-07:00

This latest version of the 2011 Marketing Model includes new data on Socioeconomic classes in the Philippines and its impact on market demand. The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention. Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES!

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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Here are some of the concepts applied to the Ateneo Graduate School of Business MBA program

I love marketing visual model 2.0 with Show and Tell examples

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Cheers! Vcoach Bong

What Happened? Know Through Session Summaries

2011-08-05T03:30:00.000-07:00

Ever missed out on something important. Wouldn't it be nice if you have something like a remote DVD recorder which can record every detail of every second.

Here's how we can do it in Marketing Management Class at the Ateneo Graduate School of Business.

Session Summaries for Marketing Management Class

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Here is a downloadable template.

Session summary downloadable template 080511

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Here are examples of excellent session summaries from v55 class:

http://www.slideshare.net/theresias/summary-of-session-9-9304506

http://www.slideshare.net/sherryloumarzo/v55-marketing-management-class-session-6-summary

Bottomline, session summaries allow you to be somewhere even if you were not.

Cheers!
Vcoach Bong

Web 2.0: A Whole New World!

2011-06-11T10:19:00.000-07:00

Still hesitating to be part of the whole new world of digital... Resting in your comfort zone of bricks and mortars? Watch this!

Twitter 101

2011-06-11T09:45:00.000-07:00

Twitter's widespread use is a testament to its ability to answer the communication needs of a lot of people worldwide. That Twitter exists side by side with blogs, email, SMS and Facebook indicates that it is sufficiently differentiated to address a gap between what its customers' need and want vs. what all the other competitors offer.

Maybe I've just been too time-starved to really learn Twitter; but if I am to keep in step with the rest of the world, learning it and using it the same way I use my phone, my blog and Facebook, then using Twitter is not an option but a necessity.

To share my learning curve with those who are also new to this, here is a collection of Youtube, blogs and htmls for the Twitter newbie...

Digital is Changing the Game!

2011-04-30T16:15:00.000-07:00

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...

The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

18P Paradigm for Marketing Analysis

2011-04-28T07:41:00.000-07:00

The 4Ps of Marketing has long been widely used to represent a summation of the most basic marketing concepts.

This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is most needed.

18 P Paradigm For Marketing Analysis 2011 Version

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Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

10 Step Marketing Plan- Template and Sample

2011-04-27T08:45:00.000-07:00

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

How does a 10 Step Marketing Plan look like? Here is a demonstration using Close-Up Toothpaste as the product:

10 step marketing plan for Close up Toothpaste 2011

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How to do 10 Step Plans? The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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Prefer a webinar (web seminar) version of this lecture? On slideshare, webinars are referred to as slidecasts (audio + powerpoint). The audio was recorded during the May 27 2011 marketing management class of Prof. De Ungria at the Ateneo Graduate School of Business (AGSB). Here's a useful tip for viewing slidecasts: you can fastforward the slide and audio by clicking on the rightmost button, similar to what you do on a DVD player. However, you also must allow sufficient buffer time for the audio to load and synch with the powerpoint slide.

Vcoach slidecast 10 step marketing plan 2011 edition

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No need to reinvent the wheel.The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

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In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted time and effort.

However, there is much learning as well in doing an assigned topic with a given format and then comparing how fellow group members do it.

So starting v54, I will implement a different approach- individual submissions before a given deadline and then give enough time for the group to meet to consolidate and evaluate each individual group member's work and then come out with a best group report.

In my recent ASMPH Marketing Class, this group presentation won scoring 4.0 in all categories. This is a good model for all 10 step marketing plan group and individual reports for the AGSB Marketing Management course.

10 step marketing plan for Restor-F

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The following are the marketing plans of each of the 5 group members on the same topic. Only in exceptional cases can an individual group member can score higher than the group score. The ideal scenario is that each group member makes a 10 step marketing plan first; then the group meets and decides on the best answer using each individual report as starting data.

This first individual submission exerted the most influence on the final group output. It also scored a 4.0 in all categories.

10 step Marketing Plan Restor-F

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This second individual submission actually had a better choice of the primary target market than the group. However, he was obviously over-ruled when it came to the group decision. Thus, a clear warning for group work: majority wins is not always the best way to decide on differences of opinion. Things to improve on in his report: market size computations and format.

10 step marketing plan

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The learning point in this next individual submission is the wrong answer on the generic winning strategy and the need to improve on format.

10 step marketing plan

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The learning point in these last 2 individual submissions is the wrong answer on the generic winning strategy and the great need to improve on format. Content on the competition and 4Ps is lacking as compared to the other individual reports.

10 step marketing plan restor f

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Barcelona 10stepmktgplan

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Prof. Bong De Ungria

Transforming Options Into Necessities.

2011-04-24T22:00:00.000-07:00

No words needed. Grab a handkerchief before you watch this...

This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.

Learning by Coaching: An Innovative Approach to Mastery of Marketing Concepts

2011-04-09T20:36:00.000-07:00

Click here to understand why, what and how.

Learning by Coaching for Markting Concept Mastery

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Click here for the downloadable template.

HM Downloadable Template For 10 Multiple Type Questions

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Road Map: Marketing Management Course Overview

2011-03-21T09:51:00.000-07:00

This is a road less travelled...

This course overview is designed to give MBA students an eagle's perspective of what will happen in the next 15 sessions. Many will like it and step forward to the challenge. For the few who want something different, I totally understand and recommend that you seriously consider transferring to another marketing class.

VCoach Marketing Management Course Overview

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How to Join the VCoach Virtual Classroom

2011-03-17T08:44:00.000-07:00

Welcome to a marketing classroom with no walls and no time (but there are deadlines to keep)...

Vcoach Bong

How To join the Vcoach Virtual Classroom

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My Group and I: A Peer Evaluation Report

2011-03-16T06:49:00.000-07:00

Worked in a group? Who worked and who just coasted along? I need to know so I can give grades fairly. Use this form to give me valuable feedback. Answers will be treated with utmost confidentiality.

Simplified and Improved 10 Step Marketing Plan- 2011 edition

2011-02-10T06:16:00.000-08:00

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

View more presentations from Remigio Joseph DeUngria.

Prof. Bong De Ungria
Ateneo Graduate School of Business

I Love Marketing Model Video is now on Youtube!

2011-01-07T13:20:00.000-08:00

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.

This is the url:
http://youtu.be/yW7zkmtBDaE

The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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