While It’s important to run your business like a business it’s also important to think outside the box. One of the smartest moves a Hypnotist can do is take their business or service online. This can be offering sessions online, selling CD’s or training products. Going online allows you to become global when your just local. You are able to leverage your time and money in a much better way. I talked about this in my last few post so I won’t repeat myself as the information is still available for you to read. As I mentioned in the previous articles I told you about my teacher and mentor for online business named Eben Pagan.

Many of the top Hypnotists in our profession who have online presences have learned from Eben. This guy is the real deal and one of the few people outside of the hypnosis world I recommend you to learn from. Eben is the go to guy when you want to learn how to start, run and operate an online business. In the last few post I let all of you know about a new program that Eben was releasing called IGNITION. This program is a beginners course in online business and management. If you ever wanted to learn about online business or how to set up and run a online business then this course is perfect for you. I know for a fact a lot of Hypnotists haven’t embraced the online world due to lack of expertise and knowledge about the subject.

The simple truth is learning how to start an online business and run one isn’t hard. It’s no different then when you got interested in Hypnosis. You spent some time researching and studying the subject and eventually you put what you learned into action. Online business is the exact same thing. As most of you know the fastest way to success or to learn something is to learn from someone who has been there and Eben is that teacher. If I didn’t think IGNITION was a great resource I wouldn’t recommend it. I want every Hypnotists to think like a business owner first because the more successful you are the more people you can help. In the end isn’t our goal to help as many people as we can while making a living doing something we love?

Well, I’m happy to say that a lot of you made the investment and purchased IGNITION and the feedback has been great. Those Hypnotists will go on to do great things and grow their business beyond the physical building their practice is located at. These are serious Hypnotists who made the investment. Eben doesn’t teach Hypnosis, but he does teach people how to be successful when starting and running an online business. Personally, I think Eben may be a Hypnotist and doesn’t tell anyone. Watch a few of his free training videos and you’ll see what I mean. This guy speaks like a Hypnotists and his knowledge of the human mind and his study of what makes people tick gives him some great insight. I guess that is why Tony Robbins gets advice from Eben Pagan. Yes, the big Self Improvement Guru gets advice from Eben and that speaks volume.

IGNITION opened up for sale the other say and Eben has now closed the door on this course for beginners as it has closed for now. Eben only allows a certain number of people into each program. He does this to make sure he can personal attention to each person and no one is left out. Well, the program did so well Eben has decided to make one final offer available to everyone who couldn’t get into IGNITION. Once this offer is gone it will be gone as it’s only for a LIMITED TIME!

You can get $400.00 worth of his best training and live coaching for just a BUCK. I know, your thinking this is some type of scam and I promise you it’s not. Eben wants as many people as possible to experience what he has to teach and he knows some people just can’t afford his main trainings. So he has created a special offer to let people experience what he has to offer and what better way then giving it away for a dollar. Yes, just one buck. You can click the link below to watch a special video of Eben where he tells you all about the offer, why he is doing it and everything else you need to know. The video is free to watch and I recommend you check it out.

CLICK HERE TO LEARN ABOUT THE SPECIAL $1.00 OFFER FROM EBEN PAGAN

Long story short here is what you get for only a buck:

• A complete training course on how to create and sell “information products” online

• A killer time management training – to teach you how to get yourself focused and become far MORE productive

• A full month of LIVE business coaching

• New training on how to overcome your “limiting beliefs” about money – which will help you get to the level you want to achieve in business and success

As I said above just watch the video by clicking the link above or below and learn everything you need to know about this special offer. I’m sorry if I sound like a broken record lately. I’m sorry if I sound like I’m trying to sell you something or pitch something to you. You all know I’ve been around for while and I do my best to provide all of my readers with great value and resources and this is just one more resource.

CLICK HERE TO TAKE YOUR HYPNOSIS PRACTICE OR SERVICES TO THE NEXT LEVEL

Even if you don’t take advantage of this special which is a no brainer for an investment you can learn a lot just from the free resources Eben provides. So listen, learn and most importantly, apply what you learn. I love the profession of Hypnosis and want to see it take it’s rightful place in the mainstream, but this can only happen when we step up our game and think like business men or woman first then Hypnotists.

This is only available until Friday – so get it while it’s still available!

To Your Success,
Joshua Houghton

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I got an e-mail a while back from a reader asking me if I could type up a post detailing the six stages of depth in Hypnosis used by Harry Arons. Since I like to give my readers what they want here is a break down of the six depth stages used by Harry Arons.

Before I begin with the actual context I want all of you to keep a few things in mind and share a insight or two of my own. The Harry Arons scale is just one of many scales used by different trainers and organizations. Most of these groups and trainers have different views and opinions in terms of what hypnosis is and how to teach hypnosis.

So different scale exist and to date not of them are right or wrong. Just different opinions based on the trainers belief of what hypnosis is and isn’t. Here are just a few of the scales used today.

Stanford Scale – 12 levels

LeCron-Bordeaux – 50 levels

Davis – Husband – 30 levels

Arons Depth Scale – 6 levels

I personally think each scale shares some important details, but for the purpose of this post we will be using the Arons Depth Scale which is becoming very popular. I know organizations like the National Guild of Hypnotists advocate the use of this scale within their training.

I don’t personally follow this scale and to be honest I don’t like the idea of scales, depths or stages at all, but I will touch on that in a future post as it’s more of a personal opinion. I will share my thoughts on this subject in the next post. Until then here is a very simple overview of the Harry Arons scale of depth.

Stage 1: HYPNOIDAL – Very light stage of hypnosis in which most clients don’t feel hypnotized. The mojarity of people feel completely awake. Two types of HYPNOIDAL states are Hypnopompic and Hypnoagogic. Hypnopompic is the state by before waking up in the morning and Hypnoagogic is the state right before falling asleep at night.

A lot can be accomplished in this 1st stage: Weight reduction, smoking withdrawal and simple muscle control such as eyelid catalepsy.

Stage 2: More relaxed state where larger muscle groups can be controlled and manipulated such as Arm Catalepsy. Your power of critical reasoning starts to become impaired.

Stage 3: You get fairly complete control of your entire muscular system. Most people won’t be able to articulate a number, stuck to a chair, can’t walk and even partial analgesia.

Stage 4: In this stage you start to produce greater phenomena and is known as the beginning of the amnesic stages. Your client will actually forget items such as their name, number, address and other items. Glove Analgesia and feeling touch, but no discomfort.

Stage 5: This is considered the start of somnambulism. You get cool stuff like complete anesthesia and experience the ability to neither feel discomfort or touch. You can also experience what is called Positive Hallucinations which means you can see and hear things which do not actually exist. You can also experience real regressions in this state and not just remembering the past.

Stage 6: This is the next level of Profound Somnambulism. You can experience Negative hallucinations which means you won’t see or hear things that actually do exist.

Well, that was the Harry Arons depth scale. As I mentioned earlier a reader asked me to write a post on this topic and since I enjoy listening to my readers I created this post. Even though I’m not a big fan of stages, scales and etc I personally think out of all the hypnosis scales out in the world this one is the best and most useful. I believe in keeping things simple and hypnosis is no different. I’ll be writing a post on my view of scales and states soon. Until then I’m out…

To your success,
Joshua Houghton, CH, CI

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I hope all of you are doing quite well today. We have been having some nasty weather as of late here in Columbus, but looking forward to some sunny days real soon. Before I move on with this post I want to say THANK YOU to all my readers for the wonderful feedback on my last blog post Why Every Hypnotist Should Start An Online Business

I wasn’t sure how it would be received, but it appears as if a lot of you enjoy the business related post I’ve been making as of late. I’m also glad to see a good potion of you signed up for the Free Webinar with Online Business expert Eben Pagan.

He produces some really amazing stuff full with content and value so I’m sure you’ll enjoy it and learn a lot. Please keep in mind that Eben won’t be directly talking about starting an online hypnosis business. He will be talking about starting and running online businesses in general so just make sure you take notes and apply what you learn.

The techniques you learn from Eben can be applied to any online business including Hypnosis.

Well, now that I’m done with my public thank you lets move on with this post. Today I wanted to talk about how you can turn your Free Hypnosis Workshops into money. Hypnotists all over the world use free workshops to promote their business and services. They are a great way to spread the word about your services or business and they aren’t very hard to put on and don’t take a lot of money. The most common workshops you see in our profession are weight loss, smoking and stress management.

Personally, I enjoy the model of getting a lot of people interested in a subject I’m teaching into one room as it saves me time and money in my marketing. Hell, if they showed up to the event then they might just be interested in what your teaching. This is what I like to call Targeted Marketing.

Now, if you gave me the choice of performing a free workshop or a seminar I will usually go with teaching a seminar as they provide more value to me and most of the time more value to the customers as I charge per customer and since the customer is paying they tend to be more serious. Seminars aren’t for everyone as they do take a little more money, time and planning to throw a proper one because if people are paying you want to give them their money worth.

Provide value is always the number one rule in my book!

Now, I love a good free workshop like the next person, but it amazes me at how much money Hypnotists are leaving on the table. For some reason Hypnotists just view the workshop as a way to market your services or practices and that’s it. Please don’t misunderstand me as the purpose of a workshop is to market yourself or your business, but so much more can be done. There are tons of ways to take a free workshop and turn it into money and I’m going to share the number one way in my book now.

As you can see from the headline I’m going to show you how to turn your workshop into a product. Hypnosis Information and Training Products are a huge market and a lot of money is being made. So shouldn’t you get a piece of the pie as well? Creating and selling products can bring in some nice extra income and the cool thing about a product is once you create it that product will always earn you money. Creating products are one of the easiest ways to leverage your time and money. Once you create your product you can sell it off-line, online or at future workshops and events. This is  leverage taken up a notch!

So how do we take a free workshop and turn it into an information product? The answer is quite simple and may shock all of you….set up a camcorder in the back of the room and press record. I know, I can’t believe I just revealed the secret of ages with all of you. It amazes me how many Hypnotists never think to do this. This one simple step can literally take one workshop and turn it into many different products. A lot of Hypnotists complain about not having enough time to create products, yet they do a couple of workshops a year which can equal dozens and dozens of products if you do what I detail in this post.

So here is how it works. Before you begin the workshop just set a camcorder in the back of the room. Depending on how far you’ll be from the camcorder you may want to hook up an external mic so sound quality and volume isn’t an issue. In a smaller room the camcorder without the mic should record your voice just fine. You will always have better quality though if you use an external mic. Now, you can also set the recording device up yourself in the back of the room or you can have someone man the recorder for you.

I prefer to have someone man the station as they can keep an eye out on when the tape is running low, zoom in, zoom out and follow you around if needed. I’ve learned over the years that the best quality and product usually comes from just leaving the camcorder in one place and not moving all around. I use to own a promotion company which dealt in filming seminars so I know a little bit about the subject. I always recommend you bring a couple of spare tapes just in case your workshop goes longer then you expected. This is unless you have one of those fancy high definition hard drive based camcorders which store the information on a hard drive instead of tape. The type of camcorder you use can make a big difference in quality and also allows your editor to do a lot more with the footage.

Now, before you begin the workshop I always like to let everyone know were filming in case anyone isn’t comfortable.  I recommend everyone sign a sheet saying they give permission to be on camera. The reality is you really will never run into problems with this issue as most people will be seated with the back of the head toward the camera, but you can never be careful. Most people actually expect workshops to be taped as that is the standard in other industries.

So, once you set up the equipment to record, get permission and finish up the workshop your next step is to determine what type of product you want to create and then create that product. You actually have a few different options here and to me this is the fun part. I consider myself to be a knowledge worker, a term I learned from the teachings of Eben Pagan.  So thinking of ways to make money and putting that into effect is quite fun for me. Here are the different options you have which all come directly from the Free workshop you filmed:

1. You can create a DVD or a series of DVD’s

2. You can rip the audio from the video and create an Audio CD or Audio Program

3. You can transcribe the audio into a written format and produce an E-book, Manual or Hard Cover Book

4. You can package all of it together and create a Home Study Course type of product

5. You can over it as online content to give away or sell to build your audience

As you can see you have a lot of different options here and all of it comes directly from filming that one workshop. So once you determine which route you want to take your next step is to actually create the product. This is the part that seems to keep people from creating products or taking action because they view this step as being ‘Hard” when in reality it’s quite simple. I’m sure some of you have the skills and knowledge to turn your workshop into a product, but I’m going to take a long shot here and assume most people won’t know how to convert video into DVDs, packaging and etc.

I won’t be able to cover every little detail in this post, but for now I want to just get you going in the right direction. This is where you have to start thinking like an business owner and not a Hypnotist. If you don’t know how to do this then you NEED TO HIRE IT OUT! You can use a service which I highly recommend called Elance.com which is an online service that lets you post jobs you need done. People who are on the site will bid on that job and then you choose who you want to work with in the end. Simple huh?

So for example if you needed to create DVDs out of the footage you shot then you would post a job for someone to covert the footage to DVD. People who know how to do this would bid on the job and then you choose who you work with for this project. Then you may want to hire someone to design the cover and the back of The DVDs and so on and so on. You get the point? The cool part is the prices you pay to get jobs done are excellent. You can find transcription, editors and a lot more.

There are other steps such as product duplication and other little issues, but as you go along you will figure this stuff out. Plus, let’s not forgot the resource known as Google which has damn near every answer we want. So when all is said and done you can have a product created in about a months time or less. You can then sell these products on your hypnosis website or you can sell them as physical products at your next workshop or event in the back of the room.

Now, a word of caution when you turn your workshops into products. Make sure you actually teach quality information at your workshop. For instance, if you do a hypnosis weight loss workshop and all you do is pitch your services then I recommend you don’t make that a product. Now, if you throw a weight loss workshop and you actually teach how to work with weight loss using hypnosis, give some demo’s, share techniques and stuff then I recommend turning that into a product. Your products are a reflection upon you and poor quality content can make you look like a poor teacher. So just be caution about the material you put out into the world.

A great example of turning workshops into products is famous Hypnotist and one of my teachers Gerald Kein from the Omni Hypnosis Center. He pretty much used this exact technique to build his hypnosis empire of training videos. He put on a number of different Hypnosis Workshops where he showed people how to work with different problems and just recorded them on video and then later released them on VCR and DVD to his students.

So, we are coming to the end of this post and I hope this little tip helps you out and sparks something inside of you to take action. Heck, maybe this idea never even crossed your mind until now. Either way, if you are someone who puts on workshops or events I highly recommend recording them because it can’t hurt to make some extra money turning your Free Workshops into Hypnosis Products.

To Your Success,

Joshua Houghton

P.S. Don’t forget about the free webinar my teacher and mentor Eben pagan is throwing in a few days on starting online businesses. This info can be applied to any online businesses including hypnosis. I know from experience that you will receive tons and tons of value from Eben. He is also offering a special right now which I recommend you invest in if you  are interested in starting an online hypnosis business. For just $1.00 you can get access to over $500.00 worth of Eben Pagan teachings.

He just added two brand new bonuses from courses I’ve taken in the past. One is called Wake Up Productive which is a program that teaches you how to become more productive, get more done in a day and time management. This is great if you see clients all day and then you never seem to have anytime to get anything else done. The other bonus is his Self made Weath 81 min video which has changed the way I view money and the subject of wealth. Important if you ever want to move ahead in your life. All of this plus one full month of his Ignition Start-Up Business Coaching Program and his program Making Money as a Modern Guru for a $1.00.

http://www.ignitionstartup.com/CD808/

Remember you can cancel at anytime  in case you don’t have the money to pay for the program the next month which is at a discounted price of $97.00 You still get access to everything during the first month for $1.00 so you have nothing to lose except the chance to learn something new. I know for a fact that Eben’s team doesn’t hassle people who cancel. You just call or send an e-mail and that’s it. It is completely risk free as he will even give you the dollar back if you don’t enjoy his stuff. So get access to everything for a dollar and if you like it and want to continue cool. If not, you still get access to all the cool stuff for a dollar then just cancel.

So if your interested in learning more click the link below which will take you to a video of Eben. Just watch the video and then fill in your name and e-mail to sign up for the free Information packed Webinar. Once you sign up you’ll be taking to a bonus page where you’ll see another video from Eben explaining the entire $1.00 offer. I’ll see you at the webinar as I’m signed up.

http://www.ignitionstartup.com/CD808/

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As most of you know over the last few months I’ve been posting more and more on the business side of being a Hypnotist. Since I come from a business background I’ve wanted to share insights, tips and techniques which can help improve your hypnosis practice or business. So far the response to these type of post have been really great and I have been receiving a lot of great feedback from fellow Hypnotists. Since the response has been good I’ve decided to move forward with another post dealing with taking your business online which I hope gives you something to think about in terms of growing your business and client base.

Now, if your a SERIOUS Hypnotist who wants to make the art of Hypnotism a profession then its critical to think like an entrepreneur. Most Hypnotists get into this profession to help people and seem to forget the part about making a profit. There is nothing wrong with helping people as I also got into this profession to help people, but I believe there is nothing wrong with making money doing something you love as long as you provide value to your clients or customers. The truth of the matter is how long can you stay in business, helping people if you can’t pay the bills of your business? That’s just something to think about.

Why Starting An Online Hypnosis Business Is The Right Move

As you can tell from the title of this post my goal is to help you understand how critical and how important it is to expand your hypnosis business online. Anyone can have short term success, but long term success is what we really want because that means we have the power to keep going during the good and the bad. Having an understanding of business, marketing and an entrepreneur spirit is super important, but at the end of the day, in my opinion the key to having long-term success is to take your business online.

“If you want to have long-term success you need to take your business online”

The internet is one of the most powerful tools available for business owners today. The Internet allows you to take your business GLOBAL without ever leaving your house. Your reach and influence is 1000x more powerful then anything you could do on your own in an off-line fashion. Why help 10 people when you can help the whole world. Okay, you may not be able to help the whole world, but it’s not a bad dream is it? Some of you reading this article have thought about taking the online plunge, but something held you back. My goal is that this post will motivate you to take action because I think deep down somewhere in your loving, caring brain you know it’s the right move at this point and time.

What All Great Hypnotists Have In Common

I want you to take a moment and think of all the Hypnotists in our profession that stand out from the rest. When I take the time to reflect upon those Hypnotists I come up with names such as:

• Gerald Kein
• Tom Nicoli
• Calvin Banyan
• Adam Eason
• Richard Nongard

Now, it’s quiz time here on whatsonmybrain.com and the question is beside all of these Hypnotists being great trainers, what else do they have in common? You guessed it. All of these Hypnotists have online businesses.Think of how you discovered most of the Hypnotists you look up today. I’m sure you heard about most of them from some online form of marketing or referral. These Hypnotists were smart enough to know that to be successful long term you have to get with the times and take action to combine the internet into your existing business somehow.

Google Replaces The Yellow Pages

The search engine Google has pretty much become the new Yellow Pages. People no longer need to scroll through endless pages as all they have to do now is just type in what they are looking for and within seconds they have instant results. Technology has spoiled many of us, myself included to the point where we want information FAST.  In many aspects, community has even moved online. Everything from Social Networks, Dating Sites, Online Classes, Watching TV and more.

Let me give you an example for a moment. Let’s say Sally wants to find a Hypnotist to work with for something as simple as a fear of snakes. Sally turns on the computer, starts her internet and goes to Google.com to search for a Hypnotist. She types in her area or state and then the word Hypnosis and then clicks the search button. Within moments Sally has some results right in front of her. She sees a Hypnotist located about 60 miles from her as that is the closet one Google can find. She scrolls through a couple of pages on Google and nothing.

So she decides to give this Hypnotist a call and books a session. She would prefer someone in her area, but this is the closet one in her opinion since that is what Google gave her back. Now, the funny thing is your office is just 15 min away from her house, but because your not online with a web-page, business or whatever this client never found you. You just lost a possible client, possible money and all the referral that could have come from her business. Will every  potential client seek out help in this fashion, no, not at all, but a lot will. Especially younger or middle aged people who are use to the internet.

Gerald Kein from the Omni Hypnosis Training Center has one of the biggest online Hypnosis businesses in the world. People discover and purchase his Hypnosis Trainings from all over the world. You heard me right, ALL OVER THE WORLD! People discover his site, find the product or service they want, click the purchase button and then he makes money and helps people while just sitting at home. This is a perfect example of leverage. Once you set up your site/online business it will always work for you with very little work on your part. You do the work once and it will make you money over and over again.

What Hypnosis Services Or Products Can I Sell Online

Now, this is assuming you have some type of service or product to offer. It’s not hard to create products to sell but it does take some time and energy. Now, you don’t have to create products to have an online business. You can just have a simple website which tells people about your hypnosis practice and how you can help them. I still recommend every Hypnotist have at least some type of product or service to sell. I hear you saying well, what about you Josh? Where is your product? Well, I actually have two products which are in the finishing stages which will be released within the next few weeks. Better late then never is what my mom always used to say.

Here are a few ideas of different services or items you could sell

• Training DVDs
• Audio Programs
• Recordings
• Consultations
• Sessions – using Skype
• Books
• Home Study Courses
• E-Books & More.

Those are just a few services or items you could translate into an online business. All it takes is some effort and some brain storming.

I Just Don’t Have The Skills To Start An Online Hypnosis Business

Now, I know your thinking this sounds great Josh and I can see the benefits of moving my business online, but I don’t know where to start as I don’t have the technical skills or knowledge to set something like this up. This is actually a very common concern and it’s a valid one. The truth of the matter is that starting an online business is not rocket science. It’s no different then learning a new skill. Think of it in terms of when you first got involved in Hypnosis. When you got started you didn’t know anything about Hypnosis, but eventually after some time you learned.

I highly recommend you seek out some good training in the field of starting and running an online business. Now, you know I’m going to provide you with some resources and tips so don’t worry. Don’t let the FEAR of not knowing something stop you from TAKING ACTION. I personally build and maintain all my online businesses and  yes, I have a few beyond this website and even beyond the niche of Hypnosis. Now, you got to remember I’ve been trained in business, management, marketing and online business and marketing. I know for a fact that not everyone will be cut out for building an online business themselves and that’s fine. It’s actually super simple and all you really need is a wordpress blog to get started. Start small and then make small improvements over time which yield big results.

For people who don’t want to mess with building a site and setting it up then don’t. I highly recommend you use a service called Elance.com which is a online company that allows you place a job online and hire people who respond to your job request. I’ve been using this service for years and it’s gold and it’s free. I have found employees, writers, editors, website designers and just about anything you need.

All you have to do is visit the site, post the job you need done such as building you an online store or website and then wait for people to bid on the job. Then you can hire them based on their bid and other items. Now this brings up another issue which is how do I know what to tell him I want? This goes back to what I said earlier. I highly recommend you get training in starting and running an online business as it will save you time, money and energy in the long run. I also don’t want you to worry because I’m about to give you access to a resource which could change your business and life forever because I know it changed mine and many other successful Hypnotist.

Learn How To Start An Online Business From One Of My Teachers

Now, we all know I didn’t start out with massive amounts of knowledge in the field of online businesses and marketing. Hell, I still learn new stuff every day. The only reason I know some of this stuff now is because of my background in business and marketing. I, like everyone else on this planet learned from other people. People who are where I want to be eventually. I’ve learned from a lot of them, but there is one teacher  I would like to recommend to all of you interesting in learning how to start and run an online business and his name is Eben Pagan.

Some of you may know the name, but I’m going to take a wild leap and assume most of you don’t know who this man is. Eben Pagan isn’t a hypnotist, but he is one of the leading online business trainers in the world and has trained some of the most successful people and many well known Hypnotists in how to start and run an online business. I would like to give you some of the names of Hypnotists he has trained, but those people may get offended that I gave that information out to the general public. Hell, to be honest, I may get some hate mail from this post because I’m sharing an insider secret here with all of you. Eben Pagan is very well known by the Hypnosis Gurus and I know many of them keep this guy a secret because they don’t want others to learn the same stuff and become their competition.

Please excuse me for what I’m about to say, but I think that is a load of Bullshit! If we want our profession to grow by leaps and bounds we should all help each other to become the best we can. There is plenty of clients to go around for eeryone.I’m sure most of them would be okay, but I rather not start an internet war. Either way, I don’t believe in hording information. I know Eben Pagan is a powerful business resource and I have no problem sharing that with all of you. Eben isn’t a Hypnotist, but he is an avid personal development student and teacher and he, himself has learned from some of the best. He was even recently featured and interviewed by Tony Robbins for a new make money online program that Tony has released.

Now, some of you may have noticed a mysterious banner on the sidebar of my blog recently that reads Altitude. This is one of many training programs by Eben Pagan, but it’s not available for sale right now or anytime in the future to my knowledge.

Eben only opens his training programs for sale once in a while and they are quite limited. The only way to get notified of their release is to join his newsletter which is a gold mine all in it’s self. I just wanted to bring this to your attention real quick before I get on with this post because it was one of the best investments I ever made hand down and I recommend you check it out in the future. The link and banner take you to a video page where you’ll meet Eben. Check it out by clicking the blue link below.

Eben Pagan Altitude Training

Now, back to the subject of building and running online businesses. I just got an e-mail from Eben Pagan the other day as I’m part of his mailing list and he is offering a BRAND NEW resource that is completely FREE which I think is going to help all of you going in the right direction.

Eben Pagan is starting up a brand new training program on how to start, build and run a new or existing online business for BEGINNERS. This program is called IGNITION which I thinks a pretty cool name.

http://www.ignitionstartup.com/CD808/

Eben is going to be putting on a free webinar, which is basically a teleseminar over the computer for anyone who wants to attend (Space is Limited of course)  He is going to be sharing all types of information such as starting an online business, running one, setting up mailing list, pay per click, creating information products and a lot more. So this would be an excellent chance to learn from one of the best for Free and to really see if an online business would be a good match for you. The stuff he teaches you should spark massive ideas for your hypnosis practice and business.

In Conclusion

It’s my hope that this post lights a fire under you and gets you motivated to take some type of action. Having a physical business is great and you can still be quite successful without being online, but going online along with your physical business is a smart move in my opinion, but you must remember that just because you start an online business doesn’t mean your going to explode with success overnight. Just like anything in life you must put time and energy into it. I can’t make you take my advice, but at least I’ve provided a few resources to help you along the way.

Don’t forget to sign up for the free webinar because space is limited and if I know Eben he is going to be giving away a lot of value and information. All you have to do is click the link below to sign up for the free webinar. It’s that simple…

http://www.ignitionstartup.com/CD808/

To Your Online Success,

Joshua Houghton, CH, CI

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As many of you know NLP & Hypnosis Guru Jamie Smart is a guest writer here on Whats on my brain. His articles have been some of the most popular and well received here on the blog. I was honored when he became a guest writer because I considered Jamie Smart to be one of my mentors.

Now, I’ve never met Jamie in real life, but his trainings have helped to shape me into the Hypnotists I am today. I have always been a supporter of Jamie Smart and anything he puts out because I know it’s quality.

Eventually, I would love to train with Jamie  in person one day, but until that time his courses and programs will work just fine for me.

Now, you may be wondering why I named this post “Jamie Smart is Going Nuts Again!” Most of you are thinking when did he go nuts the first time? Well, if you follow Jamie Smart you know that a couple of weeks ago he offered the craziest offer I have ever seen.

Here is what happened in case you don’t know. Jamie decided to do an experiment, with some guy named  Simon who is someone Jamie started working with recently and this guy Simon put his neck and job on the line with Jamie. He told Jamie that he should give away the best things he had, to help people, and not worry about the cost…

Jamie thought he was crazy and even made a video asking people on Facebook if he should fire the guy. Even though Jamie thought he was crazy he was willing to give it a shot.

Jamie offered his ENTIRE HYPNOSIS TRAINING LIBRARY/COLLECTION for less then 97 Pounds. If you guys follow Jamie then you know to purchase his entire Hypnosis Collection would be well in the $1 or 3,000 range, but he was giving it all away for a limited time.

Well, the offer has since expired for his entire hypnosis collection as it was just meant to be an experiment and see how well people responded. I learned about the offer a little late so I wasn’t able to let all of my readers know. I’m sorry for letting you guys down as I pride myself in finding good deals to recommend. I guess I can’t always know everything

Well, I got an e-mail today from one of my connections in Salad. Yes, I have connections, just like a secret agent   Since I missed the first offer I asked to be notified the moment Jamie ever does some crazy like this again.

Well, out of the blue I checked my inbox and saw a message from my secret connection. Jamie has offical gone nuts, hell maybe off the deep end and has decided to do one more final experiment. Jamie is offering his ENTIRE NLP TECHNIQUES COLLECTION and a whole heap of bonuses as well for only 97 Pounds!

Click Here To See How Nuts Jamie Smart Is

This offer will ONLY be available until Next Friday so I thought I would share this with all of you since I screwed up the last time. I know I have a lot of NLP people who read the blog and a lot of Hypnosis people who cross train so I thought this would be something you would want to know about.

I’ve bought a lot of stuff from Jamie Smart over the years. Well into the thousands of dollars. So, if you were ever interested in learning from Jamie Smart or having an early christmas check out this offer here:

Jamie Smart Gives Away His NLP Techniques Collection

BONUS: Here is a video of Jamie Smart I  will want to check out! It contains some great insights and techniques. Just click the video below to get started!

NLP Techniques Mastery from Jamie Smart on Vimeo.

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I received an email from a woman recently who mentioned that she is a “Recovering Negative Thinker” This brought up images of support groups and 12 Step Programs. Gee…I’m sure one already exists, I thought.

After searching Google I realized that there just isn’t a good 12 Step program for all of those Negative Thinkers out there. Clearly, it’s time.

12 STEP PROGRAM FOR NEGATIVE THINKERS

1. I admit I have power over Negative Thoughts and that these Negative Thoughts make me feel like crap.
2. I believe that a Power Greater Than Myself (PGTM) can certainly help, especially since I haven’t done such a hot job.
3. I make a decision to turn my will and my life over to the care of this PGTM as I understand it/him/her. I hope this works.
4. I agree to look within and take full responsibility for my life and thoughts. Even when I don’t want to.
5. I admit to my Power, Friends and Everyone that thinking Negative Thoughts serves no useful purpose, and has been the cause of of much physical and emotional pain.
6. I am NOW ready to think better and happier thoughts. Really.
7. I humbly ask that my friends remind me gently when I begin speaking negatively. If this doesn’t work, please yell.
8. I make a list of all the people and groups I have blamed for all the bad things that have happened to me, and am willing to take responsibility for my life.
9. I am aware of all Negative Thoughts that are in my mind and I find ways to eliminate them or replace them. I know that my Thoughts act like powerful magnets and I choose to be in charge of what I’m attracting.
10. I continue to be aware of the words that come out of my mouth and shift them to positive thoughts except when impossible. (for example, when speaking about politics and ex- in-laws)
11. I agree to check myself every hour or so to make sure that Negative Thoughts are not floating in my head.
12. Having had a spiritual awakening as to the power of my thoughts, I carry this message to others and to practice these principles in all areas of my life.
13. I agree to believe that the number “13″ can be lucky too, and to always remember how much I really enjoy my life when my thoughts feel better.

Wendy Merron is a Board Certified NGH Hypnotist and Instructor at The Center of Success in Wayne, PA, a Main Line suburb of Philadelphia. She is an EFT Practitioner/Trainer, and the President of the Greater Philadelphia NGH Chapter.

Her “Center of Success” radio show can be heard on WCHE 1520 AM, Sat. mornings at 10:00am. Listen in online at WCHE1520. For information on Free Workshops, Classes, Sessions and Past Life Regression Parties visit WendyMerron.com.

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Hey everyone,

NOTE: Please read this entire post before clicking on any links!

Earlier this evening I received an e-mail from my friend Randy Shaw. In the spirit of new horizons and discovery, Randy Shaw and Matt Sison decided it would be a good thing to offer readers of this blog a special/reduced pricing so that you can discover the amazing and powerful world of Age Regression Hypnotherapy.

If your interested in learning more about Matt Sison and Randy Shaw’s Regression Hypnotherapy program then I recommend you check out their website at www.regression-hypnotherapy.com which features tons of testimonials and a few videos from their various programs.

So if your interested in learning more about Regression Hypnotherapy then today would be a good time so you can take advantage of the special Columbus day offer for my readers and save $50.00 in the process.

The regular price of the Regression Hypnotherapy program is $229 but from Today, October 11 to October 15th, you can have it at the bargain price of only $189, which is $40 off regular price and save another $10.00 on shipping…which means for USA orders it’s FREE SHIPPING!

Matt and Randy have had numerous compliments and recommendations for the thoroughness and depth of their program and this is your chance to possess one of the best Regression Hypnotherapy training programs at a nice, reduced price.

Now, to take advantage of the $189.00 deal with $50.00 savings DO NOT ORDER ON THE REGULAR ORDER PAGE, but instead click the link below as this is a special offer for the readers of this Hypnosis Blog:

THIS OFFER NO LONGER EXIST

I personally own this course and other training programs from Randy and Matt and I have been blowed away by the quality and the amount of information they present in this course. Btw, if your thinking you know all about Regression Hypnotherapy then you must check out this program as it takes Regression to another level.

You learn to go beyond Direct Suggestion and get deep into the subconscious of your client using powerful emotion based techniques.  This isn’t your normal, everyday Regression Program.

So if your interested in diving into this field and want to save $50.00 then the click the link above or below and enjoy. I also want to thank Randy and Matt for offering this special to the readers of my blog. Once again you have until Oct 15, 2009 to take advantage of this special pricing.

THIS OFFER NO LONGER EXIST

To Your Success,

Joshua Houghton

P.S. In case you were wondering, the answer is YES. This is the same Matt Sison who was personally trained by the legendary Stephen Parkhill of Answer Cancer Fame. Matt and Randy are carrying on the powerful work of Parkhill and keeping it alive within the world of Hypnosis. This is Regression for Serious Hypnotists…

P.P.S.

Matt Sison and Randy Shaw are getting ready to throw their second Live Regression Hypnotherapy Boot Camp. The first one sold out and the new one is just around the block. If your interested in learning directly from Matt and Randy in a small, relaxing setting where practice and more practice is the motto then click the link below to learn more.

http://www.regression-hypnotherapy.com/Regression_Boot_Camp.html

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My good friend and Regression Hypnotherapy expert Matt Sison just posted a really wonderful and thought provoking article discussing the Law of Attraction and Manifesting.

I’m going to post a little bit of the article here, but if you want to read the rest than click the link below to read the full story. I highly recommend you check out this article and keep an open mind as Matt Sison has a unique view on this subject.

Thank the sweet lord for the recent revival of the positive thinking and law of attraction movements that have swept through our consciousness in the last few years in the form of books, audio and video programs, and workshops.

And positive thinking should be the Ideal, shouldn’t it?

Well, yes and no.

Yes, because it makes us feel good and temporarily gets us out of misery… if even for a short time.  And anything that can break that cycle of misery surely has to have a positive effect, true?

You know about a year back I wrote an article for a popular news-based website where I discussed some backlash stemming from the dvd “The Secret.”  At the time, even I had gotten swept up in the enthusiasm that this dvd created.

However, I intuitively sensed that the principles espoused in The Secret would lead to what is called an “upper limits problem”  An upper limits problem refers to the idea that we all have an unconscious limit to how much positive energy we can handle coming into our lives. And when life gives us more positive energy than we can handle, we will unconsciously sabotage things to bring the energy back down to our comfort zone.

For some folks love and intimacy are big dosages of positive energy; just when a relationship is going well, a fight might break out so as to limit the energy. Or right before a romantic vacation, one of the partners might get sick, and in this way dampen the effect of the positive energy that would have been generated on the vacation. Other forms of positive energy that people experience might include financial success or stability, or good health, or happiness.

When I’ve done hypnotic regression work with my clients, what I’ve noticed is that as we reach the upper limits of good energy, another unconscious part of us goes, “uh oh, when’s the other shoe going to drop?”.

I had a fair amount of experience dealing with the upper limits of good energy problem in my practice, and was even compelled to discuss it while being interviewed for a popular internet podcast a few years back.  However, it’s not until recently that I truly understood the effects of the backlash.

Well, I think the other shoe is starting to drop.  So many followers of The Secret and the Law of Attraction are starting to experience a huge backlash of anxiety, doubt, frustration, desperation and even depression.  They are left wondering “Why isn’t this working for me?”

Just take a quick glance at our current global economic crisis and it becomes easy to see that despite the wave of positive thinking created by these ideologies, we are in dire straits, and perhaps more unhappy than ever before, despite all of our positive thinking. So just what happened anyhow?

As much as I love these ideologies I think they have a particular flaw.  Their main idea is that in order to manifest what you want, you have to be connected to something called “source” energy.  Well, being a spiritual guy, that’s not too far of a stretch for me.  However, then they tell us that source energy is on the side of joy.  Mmmm… ok, this is where I start to fall off just a bit…….Click the link below to read the rest!

Manifesting Through Peace by Matt Sison

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My business partner and good friend Taylor Sherman just posted a new video showing some really cool exercises to help Hypnotists with their voice training.  The video contains some really great tips and I highly recommend everyone check out the video. A lot of Hypnotists never focus on this part of training or never even think about getting voice training and that is a huge mistake. As Hypnotists our biggest tool is our voice and the words we choose.

The way we say words, stress words and the tone of words impacts our sessions with our clients.  So if you never been exposed to voice training before then this video is a great place to start. Now, I’ve been trying to get Taylor to do more videos as he has a much better video presence than I do. As you can guess this is one of the reasons you see him doing more videos then me. Don’t worry, you’ll see eventually, but just not today

So if you find this content useful please leave him a comment here, on Youtube or his Hypnosis Training Blog. So enough talking and let’s get with the Hypnosis Training…

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OK, so you’re having a bad day. Truth be told, your whole week isn’t so hot. And the only thing you are looking forward to doing is eating ice cream after work today. Sound familiar?

In the past, thoughts like these used to be firmly implanted in my mind.

When I was feeling bad, eating ice cream made me feel good. Even thinking about ice cream made me feel good. On those days I would go out, get a container of ice cream and happily and mindlessly eat the whole thing when I got home. I did feel good at the time. But afterwards I felt miserable. I had consumed 4000 calories of fat and sugar and nothing in my life had changed.

What was I thinking?

After doing this over and over, actually, for years and years, I finally understood that no amount of food will satisfy any of my negative emotions and feelings. On the contrary, when I ate like this, I DOUBLED my negative feelings. I felt worse about myself. I felt as if I had no control. And I felt lousy about my body.

This is what I learned:

FACT: Eating for emotional reasons isn’t helpful. Ever.

PROBLEM: How do I stop eating when I’m feeling _________________(fill in the blank with any negative feeling)

SOLUTION: Find a tool that will divert my thoughts from food – especially when I’m not hungry.

I learned that diverting my attention is an easy and effective way to eliminate cravings. I learned to CONSCIOUSLY divert my thoughts. You can too. Here’s how a typical conversation might sound like in my head:

Me: “I really want to eat ice cream.”
Me: “OK. Are you hungry?”
Me: “I don’t know and I don’t care”
Me: “OK. How do you want to feel?”
Me: “I don’t want to think about ice cream.”
Me: “OK. Quick. Think of something that you enjoy”
Me: “OK”
Me: “What are you thinking about?”
Me: “How great it would be if I were on a beach feeling relaxed without a care in the world.”
Me: “How does this thought feel?”
Me: “Much better…I’m going to stick with this thought for a while.”

A conversation like this provides the following benefits:

1) Stops me from eating in the moment and
2) Send messages to my subconscious that I want to respond to my emotions in a different way.

(Of course, your conversation may sound different…)

There are a number of ways to divert your mind. The important thing is that you decide IN ADVANCE what you want to do. Then when the need to implement this occurs, it will be easy.

BELOW ARE ADDITIONAL EFFECTIVE WAYS TO DIVERT YOUR THOUGHTS:

• When you feel the need to eat, take a deep breath and ask yourself “Am I hungry?” Check your stomach feelings.
• If you are not hungry, get a drink of water.

• Wear a rubber band on your wrist. Every time you go to reach for food, snap the band and ask yourself “Am I hungry?”

• Tap or rub on the karate chop part of your hand and say “Even though I really want to eat this ice cream (or whatever), I deeply accept myself. (You don’t have to believe this. Just say it to yourself or out loud) This is an Emotional Freedom Technique (EFT).

Doing any of the above will make a difference in the moment. For deeper, long term changes, it’s important to go directly to the source of your emotions and feelings; your subconscious mind.

To do this, you can visit your local NGH Certified Hypnotist or you can
listen to Self Hypnosis Weight Loss MP3s to reprogram your mind and direct your thoughts.

If what you are doing isn’t working, it’s time to do something else.

Wendy Merron holds monthly Self Hypnosis Weight Loss Meetings at The Center of Success in Wayne, PA, a Main Line suburb of Philadelphia. She is a Certified Hypnotist, EFT Practitioner/Trainer, and the President of the Greater Philadelphia NGH Chapter.

The Center of Success radio show can be heard on WCHE 1520 AM, Sat. mornings at 10:00am. All shows are archived at http://wendymerron.com/weight-loss-cds/
For your free Weight Loss MP3, visit http://wendymerron.com/contact-wendy

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From personal experience I can attest that thin people definitely do think differently then the rest of us. This knowledge can help children and those of us who struggle with food and emotions.

When I was growing up I was average in weight. But something happened. When I was around 12, I recall feeling pudgy and overweight. I would only wear a one piece bathing suit. I became very self-conscious. Looking back, I wasn’t overweight, but somehow the thought that I was heavy kicked in.

Was this because my mother had issues about food and eating and I was exposed to these early on? Was it because I played with Barbie dolls? I was only 12. I have no idea why I felt this way.

When I was 18, back in 1973, I recall my father saying “You need to lose 5 pounds”. I felt crushed. I didn’t feel heavy. But I was upset when he said this to me. I immediately signed up at the local Weight Watchers. I was 5 ft. 2 inches and weighed 124 pounds. Was I overweight? No. But I FELT overweight. I FELT that I had a problem with food.

Consequently, over the years my belief that I had a problem with food turned into a reality.

While I was a cigarette smoker I kept my weight under control. I used to smoke whenever I felt bad, sad, frustrated, lonely, depressed, angry….name a negative emotion and I smoked in response.

Unfortunately when I quit smoking I didn’t know the benefits of replacing the habit of smoking with another habit – a healthy habit such as drinking water. So when I quit I didn’t have any way to handle my emotions. So I did what many people do. I ate.

(As a Certified Hypnotist I now make sure that every client who want to quit smoking has a healthy habit to replace the old unhealthy one of smoking in order to avoid my experience.)

Fast forward many years and I am now a mother of two teenagers. I have been very careful to do my best to make sure that I don’t pass along food issues to my children. When they were upset, I made sure to help them feel better without using food. I never said “Here, sweetie, have a cookie, you’ll feel better”. I made sure that finishing everything on their plate wasn’t important. If they didn’t feel hungry, they didn’t have to eat.

So how do my children think and act differently towards food?

When my daughter is dealing with stress and other negative emotions she finds healthy ways to handle these emotions. She doesn’t run to the refrigerator. She doesn’t smoke or drink. She’ll call friends or work things out for herself.

She even keeps an ongoing journal and has since 4th grade. She has found a great way to release negative emotions.

My daughter frequently will pass up dessert. “I’m full. Mom. Maybe later”, is something I hear frequently.
(Those of us who have issues with food rarely pass on a dessert.)

Thin people do think differently about food. They find other ways to handle negative emotions and don’t use food as a way to make themselves feel better.

If you find yourself struggling with your thoughts about food then it’s time to look within to make changes. Listen to Self Hypnosis Weight Loss MP3s, visit your local Hypnotist or learn self-hypnosis. Learning the powerful tools of Hypnosis and EFT will allow you to be in control of your thoughts and ultimately your behaviors.

Achieving success can be easy when you use the Power of Your Mind to eliminate old struggles.

Wendy Merron is a Certified Hypnotist who holds monthly Self Hypnosis Weight Loss Meetings at The Center of Success in Wayne, PA, a Main Line suburb of Philadelphia. She is also an EFT Practitioner/Trainer, and the President of the Greater Philadelphia NGH Chapter.

Her Center of Success radio show can be heard on WCHE 1520 AM, Sat. mornings at 10:00am. All shows are archived on her site at http://www.WendyMerron.com For your free Weight Loss MP3, visit http://wendymerron.com/contact-wendy

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I also have to be honest with everyone and let them know that there are only a few actual Hypnotists who advertise using the term Covert Hypnosis or Conversational Hypnosis that are credible in my opinion. One of them is hypnotist, author and trainer Kevin Hogan. The other hypnotist is the reason I’m writing this review and his name is Igor Ledochowski the creator of the program called The Power of Conversational Hypnosis.

What exactly is Conversational Hypnosis?

What is Conversational Hypnosis? It’s a style of hypnosis which lets you hypnotize, influence and persuade people using nothing more than your voice and the language you use. A Hypnotist by the name of Milton Erickson is credited with creating this style of Hypnosis. Technically it works by embedded suggestions and other language patterns within confusing statements which bypass conscious thinking. This isn’t the prettiest definition, but a simple and down to earth explanation. Things such as vocal tone, body movement, pacing and leading all combine to create a very effective style of hypnosis. When you are trained properly in Conversational Hypnosis  you literally can change peoples mind for the better using these two powerful tools which all of us process.

As Hypnotists our goal is to use Conversational Hypnosis techniques to bring about the change that the client is looking for. You’ll hear a lot of people claim this style of Hypnosis is mind control and I say they are all wrong. Conversational Hypnosis is a process just like normal hypnosis or direct style hypnosis. The only difference is the way we achieve trance compared to more direct, induction based styles.

Conversational Hypnosis Is Everywhere

You know, I bet if you just took a moment and really studied the words people are using you would begin to notice the changes taking place in you as you listen to, and pay full attention to what they are saying.

It’s strange, because you might think you came up with the idea, or it was your choice to vote or make a decision, but was it? These techniques are so hard to catch and are so natural sounding that I have actually been using them in this review. Did you catch them? If so, good for you. If not, this course can help you to understand this process.

Let me ask you a question, which may seem a little odd, but answer it for me in your head. Do you want to be liked? I know its a strange question for me to ask, but think about it now, and as you do, you may start to remember that at some point in your life you were in a situation… Maybe you were with a group of friends or maybe you we’re out at a bar trying to meet someone new.

Either way I’m sure there have been times where you wished you could just walk up to someone, start a conversation and within a few seconds feel as if you have made an instant connection with that person.

All of us want connection on some level. That’s just human nature. Now, we’ve all seen those people who are the “life of the party”. The one’s who everyone just naturally seems to gravitate to. The person that just seems to be able to make friends with anyone. And it just appears so effortless! Why is that? That question is answered in this course, and I’ll tell you right now, it’s not what you might think.

This ability to build rapport is one of the foundations of conversational hypnosis and you’ll learn techniques that go far beyond things like basic matching and mirroring, modeling, etc. While these things can work for you, they also have limits.

You will learn a system, which can be used on the spot, anywhere you want, and the end result is you will be connecting with people on a very deep and personal level.

Take a Deeper Look at The Power of Conversational Hypnosis by Igor Ledochowski

Conversational Hypnosis isn’t new, and I can assure you that you have personally had success using it. The problem is, you just never realized you were using it. Think about it. Have you ever been in a conversation with someone and asked them to do something that they didn’t want to? But the more you talked to them, the more they opened up and finally agreed to do whatever it was you asked? If you have done something like this or even had someone accept your point of view, you were using hypnosis.

Now, let me ask you this, if you were able to persuade a person here and there why can’t you do it all the time?

In your mind, you may have thought that’s just how things go, but did you ever just stop and consider that there may be an actually process or structure to what you did? The truth is there is, and that is what you will learn. You’ll learn how to trigger “trance” on cue, set “anchors” and most importantly of all, help people.

You see, conversational hypnosis isn’t about controlling people or making people be your slave. It’s about being able to just walk up to a friend who may not be feeling well, or feeling down, and using just your words to make them feel better. Conversational Hypnosis is meant to help people get over the problem they are facing and get back to normal life.

The skills you’ll learn in this course can literally change the outcome of a persons day.

A Real Life Example of Conversational Hypnosis In Action

Here is a true story about how I used conversational hypnosis to help change my friends life around. Due to the natural of this story, I will change my friends name to Sue.

Sue called me about a month after I completed this course with some bad news. She had just lost her job because her employer was making cut backs. The worst part of all of this is she just bought her first home. She was crying on the phone. Sue had worked there for almost 6 years, and she was actually pretty frantic, asking me what she was going to do? How was she going to pay her mortgage and so on?

It was hard for me to get a word in between her sobs, but then something strange happened. In an almost unconscious fashion, I began talking to her, and all the stuff I learned from Igor’s course just kicked into gear as if I went into automatic mode. I couldn’t believe it!  (I’ll explain why I think this happened in a moment). I took control of the conversation and before you knew it Sue had stopped crying and everything about her changed for the better.

A few minutes before she was crying, talking about how life wasn’t fair and how she couldn’t afford the house, and so on. I swear, within just a couple of minutes she was talking about how this was the best thing that could happen to her and that this could be the start of better things to come. It blew my mind how quickly a person could change, and I’m a hypnotist! I help people change all the time. What would take me a hour to do, normally, took only a few moments.

During the last minute of the conversation she actually got mad at me for suggesting it was my idea for her to move on to better things. Why? Because the techniques I use actually allow you to make it seem that they came up with the idea themselves. This is powerful because this allows you to lead a conversation, thus controlling where it goes, while having the person think its there own idea.

Think about this! Whatever you can get a person to imagine is perceived by them as being their own thought and therefore they do not resist it!

As Hypnotists this one technique can enhance our session by leaps and bounds. We have all had the client that just didn’t respond the way we would have liked. The client that for whatever reason doesn’t seem to get the same benefit from hypnosis as other people. Maybe it’s due to lack of desire or motivation, but for whatever reason direct styles of inductions just don’t work with this type of client.

A technique Igor teaches called Rapport Hooks allows you to create a suggestion and have the client think it was their own idea. This is powerful because when a client thinks they came up with the idea or suggestion themselves there is no resistant because it’s their own idea. People reject what others say all the time, but ask yourself how many times have you rejected a great idea you came up with yourself?

Unconscious Learning Is The Key To Conscious Understanding

Now I mentioned how I seemed to “Trance Out” during the phone call. It was as if I went into this trance and everything happened on its own. After I thought about it I believe I know what happened. During the whole course, Igor uses Conversational Hypnosis to prove how easily it can be weaved into normal everyday conversation. Its odd. Its as if, I drift off into my own mind and come back to find the whole disc is over, yet I remember the lesson. Its similar to zoning out on the highway, yet you still arrive at your destination.

Igor has a very hypnotic voice which actually bothered me a little in the beginning because I like to actively listen, but with Igor’s program you will find yourself learning on a unconscious level. The entire course is a masterful example of conversational hypnosis being used without even knowing it.

I did feel overwhelmed in the beginning though, as his course is massive. 12 Audio CDs, bonus handouts, Language pattern Cards and a giant 650 page manual. In case you are wondering the manual is basically the entire transcript of the audio program with a lot of extra stuff like language pattern cards and other goodies. The manual being a transcript is great for a few reasons. One of them is people who like to read more then listening can treat the manual as a book and you can actually study the way Igor uses suggestions, phases and patterns within the course. You’ll find the last item works better after you have gone through the course at least once.

The Power of Conversational Hypnosis Isn’t Some Overnight Course

Now, this isn’t a fluff course that just covers a certain aspect of conversational hypnosis. This also isn’t some learn how to control the minds of everyone you know. The sales copy may make it seem that way, but I promise you this course is a complete and I do mean complete course on Conversational Hypnosis. You start at the beginning and work your way to the more advanced stuff. Let me give you an example to help put this all in place for you. Milton Erickson has a bunch of different books out and a other Hypnotists have even more books about Milton Erickson. To truly learn and understand Erickson you would have to read many and I do mean many books on the subject. Well, The Power of Conversational Hypnosis takes all that information and puts it into one program.

Now, I’m not saying you shouldn’t read books by Erickson or others because you can still gain a lot of great insight, but if you want a complete crash course on Conversational Hypnosis then look no further. Another nice treat is that Igor has updated the teachings of Erickson and brought them up to a more modern standard while still upholding the teachings that made Conversational Hypnosis so powerful.

You may be one of those students who can go through an entire program in a night, but this isn’t one of those courses. As I mentioned the course is massive and packs a lot of content into each disc. I highly recommend you only listen to one disc a day and make sure to do each practice technique at the end of the disc. This will help you to put into action many of the new concepts and techniques you are learning.

I started to notice a difference a week or two in my practice after completing the course. I’ve always been a direct style hypnotist also known as the Dave Elman style, but unconsciously noticed myself using language patterns and weaving suggestions together in a very conversational manner. I noticed I was no longer breaking sessions down into steps  such as pre-talk, inductions and etc. It’s as if my whole session was a conversation. I didn’t even notice I was doing this until I watched some of my tapes from client sessions. I also noticed a much different client at the end. The client seemed to be much more motivated and seemed to have a deeper understanding. This wasn’t the case for every client as not every client will respond the same, but I notice very massive changes in my clients and the overall flow of the session.

Can you imagine what it would be like to actually know what your client is going through? To experience it in a way that is more than just them talking to you about their problems they are seeing you for. As you know, when you have a better understanding of the problem you are better able to work with it and this one technique was worth the price of my investment this course.

I view any good product I buy as a investment, because I plan to use what I learn to either attract new clients or increase my success with my current clients, which lead to referrals which leads to keeping my door opened for business. By the way, these techniques can be used to increase referrals too. Basically you can ask for them, but the client will think its their idea to offer you referrals. How good is that?

The Power of Conversational Hypnosis Has Flaws!

Now, like any course there are always some down sides. No course is perfect, even though it was hard for me to find some flaws. Overall, after looking back at The Power of Conversational Hypnosis I found a few things which could have been improved in my opinion.

The first thing that I thought could have made the course even better would have been some real life case transcripts or audio sessions with clients. Don’t get me wrong as Igor Ledochowski provides plenty of examples, but for me personally I would have liked to seen, read or heard some real case studies. I tend to learn better that way, but the few real case studies provided did help me a lot.

Now, the next item is more personally for me. I consider myself to be a very visual person and the majority of Igor’s course is Audio and Text. I would have loved to see some video just to break things up a bit. I have recently seen video of Igor online teaching some of his workshops, but I would have enjoyed seeing Igor on video teaching as it gives me someone for my eyes to focus.

So maybe not a real flaw, but something I would have liked to see. The advantage of using audio though is that is causes you to listen to what he is saying and I have to admit you do start to notice words in a different light when you take the visual factor out. Still, I would have liked to see some video.

Now, the third issue is my biggest problem with the course and that is the way he promotes his course on his sales letter which you can see HERE.

Obvious, his course sells and it sells well as it’s one of the most bought Hypnosis courses in the  world, but I’m not a fan of Igor Ledochowski method of marketing his course. If you read his sales letter you will see he refers a lot to controlling people, mind control and all of this type of stuff. Personally as a businessman myself I understand from a marketing stanpoint why he does this. It causes people to wonder and thoughts to stir.

It’s a tactic to generate more sales and there is nothing wrong with getting more sales as that is one of the main purposes of creating and selling a product. Do I think it was the best decision by Igor? I really don’t think it was his best move, but at the end of the day his sales volume speaks as this is one of the most popular Hypnosis Trainings online.

Personally, I feel the course is SO GOOD that it could be promoted on that merit alone. In my opinion, some very serious Hypnotist overlook this course because of the sales copy. Hell, I overlooked it for years until a good friend kept telling me how good it was. I took a leap of faith and it paid off for me. I feel he could focus on more of the positive benefits instead of the whole mind control theme. Do I think the sales letter was his best decision? I personally don’t, but then once again I’m not selling anything close to Igor’s number of sales. I think what saves the course is people take a leap and buy the course only to be shocked and amazed that the course is so good and filled with ethics and safety.

Igor Ledochowski is a huge believer in only using Conversational Hypnosis to help people and he is always mentioning the use of ethics when practicing this style of hypnosis. As I said the ad copy may make it seem like it’s all about Mind Control and etc, but I promise you this isn’t the case.

From the start of the course to the end Igor talks about morals and ethics and that Conversational Hypnosis should only be used in the proper context and so on. In my opinion, I would say this course is closer to a clinical training program for Conversational Hypnosis. So while this advertising may throw some of you off, don’t let that keep you from experiencing this great course. I truly believe every Hypnotist could benefit from this course.

The Power of Conversational Hypnosis Review Conclusion

All in all, Igor Ledochowski  has created a well done, well executed, in depth course on Conversational hypnosis. I’m so glad that my friend told me about this course because it has made me a better Hypnotist. I have now learned how to combine my direct style of hypnosis with Conversational Hypnosis for results that are out of this world. I actually think this is my review where I endorse a product 100 percent.

I’ve been at this hypnosis thing for a while and have built quite a following through my blog and I’m not the type of person to just throw all my credibility out the window. It took me a long time to build my credibility and I wouldn’t risk it by recommending some crappy product. Serious Hypnotists who buy this course will discover a whole new way of working with clients and bringing power into their own lives.

Now, besides just using Conversational Hypnosis with clients it can also be used to enhance your own life. Just knowing and understanding Conversational Hypnosis will give you an advantage in life. In terms of buying a car, selling products, confidence, meeting people and so on. Igor also shares some really great rapport building techniques which can be applied to all aspects of life such as relationships, networking, sales, referrals and more. In the end, The Power of Conversational will show you how to maximize your natural abilities, which leads to you maximizing your life in the process as it has done for me.

In closing, I hope that I have helped you get a clearer understanding of The Power of Conversational Hypnosis. If you want to learn more or pick up a copy you can click the following link:

http://whatsonmybrain.com/recommends/ThePowerOfConversationalHypnosis/

To Your Conversational Hypnosis Success,

Joshua Houghton

P.S. If you still aren’t sure about Igor Ledochowski and his Power of Conversational Hypnosis course I recommend you go to his site by clicking the link above or below and at least take advantage of the free e-books and audio he gives away. Check them out and then see for yourself.

http://whatsonmybrain.com/recommends/ThePowerOfConversationalHypnosis/

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Why Aren’t You A Famous Hypnotist?

Now, let’s get to business here shall we? As most of my readers know I like to focus on the business aspect of the hypnosis profession. I think our profession has tons of untapped potential, but the biggest problem seems to be that a good potion of Hypnotists lack certain entrepreneurs & marketing skills that are critical to your success in this business. We have tons of Hypnotists in this profession, but only a handful are really well known and respected.

Why is that you ask? Why is it that some Hypnotists seem to stand out from the crowd and attain more success then others in this business? I once asked this question after a seminar I spoke at and got one common answer. Most of the people attending the event thought that the type of training a Hypnotist receives made the difference.

Now, while proper and quality hypnosis training is really, really important this isn’t what makes Hypnotists like Tom Nicoli, Cal Banyan, Adam Eason & others stand out. In truth it’s not really one thing as it’s more of a combination of special skill sets, but the most important skill out of that skill set they process which makes them stand out from the crowd is online marketing. I know, mind blowing isn’t it? Now, when I say online marketing I’m not talking about get rich quick and make money online even though you can generate a ton of money online if you know what your doing.

Think about this, how did you come to discover me? Why do you look to me for hypnosis information and advice? Knowing how to use and leverage the Internet is the key to establishing your credibility, brand, products and services quicker then any other form of marketing that I know of. We live in a world where technology is king and while you don’t have to master it you at least need to know how to leverage it if you want to stand out from the crowd.

What Is A Blog?

For those of you who think I’m speaking alien Blogging is one of the most powerful forms of online marketing. It allows you to build your credibility, reach an world wide audience, network with others, establish your brand, marketing your services or products and my favorite part, earn extra income. Yes, you can earn money from blogging and no it’s no some get rich quick shceme. It takes a lot of work, time and effort.

A blog is basically a type of online journal or web log which is were the term blog comes from. You can pretty much find a blog on any subject or niche. What you’ll reading right now is a blog. Hell, some blogs look better than websites in my opinion and the truth is that many businesses and people are now using blogs instead of websites to promote their products or services. One of the reasons blogs are so popular is because they are pretty much turnkey.

A Couple of Advantages to Having a Hypnosis Blog

Most blogs use templates which make it where you really don’t need to know any type of programming abilities. All you need to know how to do is point and click using a mouse. It’s really that easy once you get going. Another advantage blogs have over websites is that you don’t have to pay a dime to set up and run a blog. Blogging services such as Blogger and Wordpress (The one I recommend) have free services which don’t cost a dime. Another advantage is that search engines love blogs. The reason is because search engines like Google and Yahoo exist to help you find information.

Search engines love pure text and Blogs are basically online journals where you write or talk about anything you want so search engines love them when the information contained within the blog is quality content. If your wondering, getting your blog/website in search engines like Google is key to your success. It’s not hard to do and I’ll show you how in an up and coming blog post. Remember, how can people know about you if they can’t find you. Being listed in search engines allows people to discover you and blogs make it super simple.

Blogs also allow you to add on enhancements called plugin’s which allow you to do all types of cool stuff. Wordpress is the one that uses plugin’s so please just keep that in mind. A lot of the features you see on my blog are plugin’s at work. Btw, I’m also running what is called a premium version of wordpress which allows me to do a lot more stuff and have more freedom with the blog. I’ll have some resources below to help you make sense of all this so don’t worry.

So as you can see blogs have a lot of advantage over traditional websites which usually require some form of coding knowledge and if you don’t know how to then you may find yourself hiring someone who does, which is fine, but for the sake of this article blogging is our focus.

Why Is Having a Hypnosis Blog Important To Your Success

So as you can see Blogs have a lot of advantages, but why is having a Hypnosis Blog important to your success? A short answer is that it all comes down to perception. In our society we tend to associate people who are published authors or out in the lime light as experts or leaders to some degree or another. When you have a blog you are putting yourself out to the world. The goal is that as you produce quality content you will come to be seen as an expert.

A blog allows you to reach people you never could if you didn’t have one. The Internet allows your blog to be seen by the entire world. This allows you to reach a much larger audience and even more powerful then that it allows you to reach a targeted audience which is the key to marketing. People seeking out Hypnosis information have a chance of finding your blog which equals targeted marketing. For instance, you wouldn’t want to target people interested in frogs to come to your hypnosis blog. You want people interested in hypnosis to come to your hypnosis blog. Got the idea?

How I Started

When I started this blog I was a nobody in the world of Hypnosis. I actually started this blog just to serve as a online journal to document my journey. I knew from the start though that my blog would grow with me as I become a better Hypnotist. I always had an outcome with the blog and it was to develop my own skills and abilities so I could help others through the blog. At the start no one really read my blog, but I stuck with it and kept writing. I actually wrote one post every two days. It wasn’t easy, but I stayed with it and now my Hypnosis blog is one of the most read Hypnosis resources on the internet and one of the top Hypnosis Blogs. I don’t say this to brag, but to show you how a blog can be leveraged. I have since leveraged my blog by having guest writers who I build relationships with which have led to bigger and better things such as JV’s, cross promotion and much more.

When it really comes down to is something called exposure. Blogs help you get exposure and build a following of loyal readers when you provide quality content and value. When you provide value to peoples life you tend to receive value in return. The more people who visit your blog and find information that is of value will tell others which will lead to more and more people discovering you and what you have to say. The problem with websites is that they have no personality. Blogs allow you to connect with a reader over time which builds trust which is the core to any successful business. If people don’t trust a business they don’t buy from that business. So when you create a blog and talk about Hypnosis and share Hypnosis Information and Tips you become the go to person for that information.

How Not To Blog

I think you can see how a blog can benefit you and your business, but a few words of wisdom. Do not create a blog just to market your product or services. If someone wanted a sales pitch they would go to a sales letter. A blog is designed so you can connect with an audience or create a audience and build trust with them over time by providing value and establishing yourself as an expert. Now, I’m not saying you can’t mention your services or products because you should mention them because they are a part of your life. The blog is about letting people into your life. Some of the most popular blogs are ones that let people in behind the scenes of your life and business. The key is to just mix it in with your content over time. Think of your blog as a cocktail drink. A mixture of different items which when combined create something that people will enjoy.

Here are two examples:

1.Most of the time I provide nothing but quality content, but once in a while I will promote an event I’m part of or a product I’m working on. This works because I provide value most of the time so people are more then willing to listen to me talk about a product or event. In most cases, they are more likely to buy from you because you have earned their trust. Just make sure you don’t throw that trust down the toilet.

2. Cal Banyan is another example. His blog features video podcast where he answers questions about hypnosis from fellow Hypnotists or people just interested in learning more. The podcast feature some really good information. Now, if you read his blog you will notice he promotes a lot of his trainings and products and people are fine with it because he provides value. So just remember, if you are thinking about starting a blog just remember that content is king and value is everything. You build credibility, rapport and respect through value and you earn income through offering that value. Does that make sense?

You Can Learn To Become A Successful Blogger

Blogging like anything else is a skill. You actually get better at blogging the more you do it. You also build an audience the longer you blog because with each and every post you make you begin to get more and more listings in the search engines which means more traffic. When I first started out I sucked a blogging. I was never a really good writer or speller and to be honest I’m still an awful speller and don’t consider myself a great writer. Funny, because many people compliment me on my writing. Has the world gone mad? lol

When I first started I always knew I wanted my blog to become part of a bigger picture. I wanted it to play a role within my business. Many bloggers don’t consider their blog a part of their business and my advice to you is think of your blog as a business tool. The truth is that you will make a lot of mistakes when you start out, but as we know mistakes make us stronger because if we learn from them it can really move us forward in a powerful way. Luckily, you have me so you can learn from my mistakes so you don’t have to make them. In any case here are a few simple tips to get you going on the right path if you decide to start a blog. (I will have resources below that will guide you from starting a blog to creating a blog that looks professional and can even generate income.

1.Think Before You Jump – Put some thought into the name of your blog and if you can think of a catchy tagline. If possible, use a keyword or two for the niche you are trying to get into. For instance, if you deal with Hypnosis which I assume you are try to include it in the name somehow. The reason is search engines scan the title and tagline for keywords so you want it to mention Hypnosis somewhere if possible so when you blog is indexed it gets indexed with other Hypnosis Blogs. Now, you don’t have to do this step as I made this mistake in the beginning. You can still get some great results, but it just means you need to make sure you title your blog post correctly. Once again you’ll learn how to do this later on.

2. It’s Not About The Money – Don’t blog to make money because you will never make money doing it that way. A lot of people get into blogging to sell products, affiliate marketing, ad space and etc. You can make money with blogs as I make a pretty good income from mine, but you must first focus on providing value to your readers and rewards will come to you down the road. I have always believed that when you love what you do and you have a passion for it money will follow. The goal of your blog should be to provide value to your readers and market yourself as the expert for you do. I never once blogged for money, but I still make money with my blog. I focus on providing good quality and content and the other stuff just happens. The search engines love quality content and your readers can tell if you are just trying to write a bunch of crappy articles filled with keywords to get higher rankings in the search engines.

3. If Your Serious Go With Wordpress – I highly recommend in the beginning when you are first starting out to use a free service such as Blogger or Wordpress. Now, if you decide blogging is for you and you are willing to get serious about it like I am than I recommend you invest in a domain name and get the Wordpress Premium Blog service. It’s still free, but this version will allow you to do a lot more and customize it anyway you like. Blogger is decent, but you will be limited with what you can do. Once again, don’t worry as I’ll have some videos for you below that will show you how to do everything we have talked about in this post.

4. Choose A Nice Template – Blogger and Wordpress come with a bunch of free templates and many of them are quite good. Wordpress has a much bigger selection as it’s the popular choice. Now, once again I recommend if you decide that starting a blog is for you that you invest in a premium theme. Theme is another name for template and while there are some nice free themes on the internet the premium ones look amazing. The theme I’m using on my blog is a premium one and while they do cost money they are well worth the investment. Remember, when you are branding yourself on the internet credibility is everything. So if you produce a crappy looking blog what does that say about your business? You can find some really nice premium themes HERE

5. Don’t Give Up -When you first start blogging its going to be tough as your blog is new and you won’t have a lot of readers. It takes time and a lot of content posting in the beginning to really start to see some results. As anything in life you get what you put into it so just focus on writing or producing quality content and keep at it. Eventually your blog will be placed in search engines and you’ll start to receive traffic. Most people give up blogging right when they are about to get some success. I have been at it for 4 years and right after the first year is when I started to see some success. So don’t give up and keep at it. You are a Hypnotist so just make sure to do a lot of self hypnosis

6. Study Blogging and Learn From Others – This may be the single, biggest piece of advice I can give anyone getting started in the world of blogging. If you want to become very successful at blogging you should study blogging. It’s no different then when you learned how to Hypnotize someone. You had to learn how to do it and then you just kept studying and go better and better. Blogging is a actual subject you can study and there are teachers and mentors out there that teach you how to blog effectively. As I mentioned, when a blog is done correctly and the time and effort is put in blogs can produce income, a lot of income. I consider blogging a business for me and you should to. Invest in studying blogging as there are some amazing free resources which I’m going to share with you in just a moment. One of them is going to be the link to a bloggers site that taught me a lot of what I know. You guys know I can only hook you up with the best!

Well, those are just some small pieces of advice that will serve you well as a future blogger. I must admit, blogging is a lot of fun when you get going and a great way to get some stuff off of your mind. Well, now it’s time for me to share the goodies with you, but I ask one favor. The information I’m about to provide you with is the exact steps on how I and many other Hypnosis bloggers got to this point so please respect the information that is given. Also remember that success is determined by those who take action. So on to the FREE STUFF…

A Bunch Of Free, Powerful Resources To Get You Started Blogging

This post was never designed to be a step by step guide on how to start a blog as it’s more of an introduction to why blogs are such great marketing tools and why more Hypnotists should employ them. Blogging is a vast subject as well, but as with any new project the first step is to, well just take a first step and the following resources I’m about to provide you will give you everything you need to start a blog and turn it into something you can be proud of. Blogs, just like us continue to grow and evolve over time. Understand that I will be sharing more detailed post on blogging and online marketing for Hypnotist in the future, but in the meantime let’s get you blogging…

Resource 1: How To Become A Blogger

Before you can customize your blog or marketing your services or even publish an article you need to know how to set one up, register a domain and all the other little steps you need to get going. Well, your lucky because I’m about to give you access to 10 free videos which will take you step by step and show you how to pick a blog, set it up and get it running. I didn’t have this resource when I got started, but discovered this later on and it has been a very helpful resource. It’s run by two guys who know their stuff when it comes to blogging. They are not in the Hypnosis niche, but the information when applied is universal. So click the link below for 10 free videos on setting up your blog and getting started.

The 10 FREE Become A Blogger Videos

P.S. I also recommend you download their free ebook as well as it goes even deeper and shares more insights into blogging. I’ve read it and recommend it, plus its free so hell, you can’t beat that! Now, let me move on to the second resource which you should use everyday once you start up your blog.

Resource 2: Yaro Starak

This second resource is the biggest gift I can give away to all of you. If you have ever wondered how I come up with some of the post and ideas I come up with then look no further. I’m giving you my secret mentor. Yaro Starak is a full time blogger who makes a six figure income off of his blog. He is an entrepreneur and a mentor to me. His blog is one of the best blogging resources I have ever come across and the amount of information at his blog will leave you dazed. I was first introduced to Yaro by a friend in the internet marketing business. He gave me a e-book Yaro wrote which is what took me from small time blogging to big time blogging. You can find this free e-book below..

Blog Profit Blueprint

I recommend you start with the e-book but then I recommend you just start reading his blog which if read over time will teach you pretty much everything you need to know about blogging. Well, if your good at paying attention and taking action. His blog contains resources, interviews, articles, reviews and a lot more. He also offers blog training which I recommend and have taken, but for now, just read his e-book and then start reading his blog. The e-book will contain the address to his blog and yes, it’s completely free as well.

P.S. These e-books are not some little 10 page books. These are 80 and 90 page books so please make sure you read them and apply the information. These two resources alone will get you moving in the right direction. I have kept Yaro a secret for myself for many years, but I’m getting older and it’s not about that any more. It’s about seeing all of us grow and watching the profession of Hypnotism grow with us. After you read watch the free videos and read the e-books leave me a comment below this post and let me know what you thought. Btw, if you have any questions let me know as I can help you take the information they provide and fill in any gaps you may have for the Hypnosis niche.

In Closing

I hope you can see the benefits of starting a blog and why they can be such powerful tools for marketing, building credibility and exposure. Starting a blog was one of the best moves I ever made and if you ask people like Cal Banyan I’m sure he’ll agree with me. It lets me connect with people on a level that just isn’t possible without the hypnosis blog. There is so much knowledge available in our niche and blogs are a great way to share it. We have a few good hypnosis blogs in the hypnosis world, but we could use a lot more.

Now, before I go I want to say that blogging isn’t for everyone. When you blog you are open for the world to see and judge. Blogging, in some cases if you take it as serious of me can take a lot of time, but if you know your outcome it can be worth it. Article Marketing, Blogging, Social media, websites are all part of the bigger picture and smart Hypnotists will continue to learn how to use these vices and leverage them. Blogging has meant a lot to me and allows me a creative outlook as well as a effective business tool.

I challenge you to at least start one and see where it goes because at the end of the day it’s free and a free asset is a great thing to have!

To Your Success,

Joshua Houghton

P.S. Don’t forget to watch the resources I mentioned above. Here they are one more time. You’ll thank me later! Become A Blogger – 10 Free Videos

Blog Profit Blueprint – Yaro Starak

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The online world is growing at an alarming rate, and this trend is set to continue for quite some time yet. Nothing has revolutionized our lives as the internet has done since perhaps the advent of the television. Many businesses have cottoned on to this huge global potential, and have poured massive resources into their online ventures. Hypnotherapists too have acknowledged this potential, and have quickly joined the clamor to have an online presence.

Some hypnotherapists sell their products on line, such as hypnosis CD’s, downloads, books, scripts etc. Others are content to use the web as an information resource for their practice, allowing people to look online for further information when they have read their business cards. Not only can owning a web site broaden a hypnotherapists’ client base, it can also give an increased credibility if they have a professional looking web site that displays their knowledge and experience.

What many hypnotherapists (and indeed people in most other markets) notice when they join this global phenomenon of seemingly endless potential, is that initially very few people actually visit their sites. You set up your brilliantly designed site, bursting full of great information and what happens? Not much. Visitors trickle in at best This can be both surprising and demoralizing when you consider that there are over 1.5 billion people online in the world, and the hours of time and money that you may have poured into this online venture.

In order to attract visitors you need to market your site. You need to tell people you are there. Even if you have a great site full of wonderful content, no one will know its there until you tell them. Just like you could be the greatest football player, singer or actor in the world, if no one knows about you, then the offers will not come rolling in.

One of the best ways to improve your online venture is to write articles, and submit them to popular article sites, particularly those in your niche. There are several benefits to writing articles to market your website.

It is customary for you to leave a bio and a link to your site at the end of your article. The link is very useful for two reasons. People may like what you have written and decide to click on your link to get to know more about you and your business. They will arrive at your site already with a positive perception of you, and may be more receptive to using your services and buying your products. Also search engines heavily regard links pointing to a site as indicting that it is a quality and trustworthy site. They send automated ‘bots’ all around the web, that go around adding up the amount of links you have pointing to your site. The search engines will then promote your site up their rankings the more links you have, giving you even more traffic.

Having many good articles floating around the internet can also help establish you as an expert in your field. It helps build up your trust and reputation, which can’t be all that bad for business. People will come across your (hopefully!) intelligently written articles and hold you in high esteem. Just think, people may even start quoting you within their own articles, and telling each other about you.

Many article submission sites allow people to use the articles you submit for their sites or blogs. Therefore if you write a good quality article, the chances are that other people will take your article and re-publish it on their sites and blogs, with your link and bio still attached. This helps you automatically build even more links to your site, and further enhances your reputation.

So why not give it a go? There are many great benefits to article marketing, it builds you direct traffic, helps you site rise through the search engine ranking, and is great for your reputation.

Perhaps I’ve left one of the greatest benefits until last. It is usually free! It doesn’t cost you anything, except the time it takes to write the article. This is free advertising that actually has many advantages over paid advertising. Customers will probably warm far more to a well written article offering them help, than a paid for banner or Adsense advert. They can almost feel like they know you when they read your contributions. Not only that, once you have written an article, you can potentially benefit from it for many years as new people discover it and read it, and new people continue to place it on their sites and blogs. So what are you waiting for?! You have nothing to lose and everything to gain!

Jon Rhodes is a clinical hypnotherapist from the UK. He runs the very popular HypnoBusters download site. If you would like to promote yourself online for free, then please click here to visit his hypnosis articles site.

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Well, obvious I have way too much time on my hands or I just really love working with this blog. I’ll leave it to you to pick. I’ve been thinking about it a while and decided that it was time for a change. To be honest, I like change and I tend to bored looking at the same design every single day. So after exactly 7 hours of work, yes I said 7 hours. The new look for Whatsonmybrain is almost complete.

The reason it takes so long is that each theme displays the content of your blog in a different way and some require a good deal of tweaking. This one did, but it was well worth it as I’ve already received 7 e-mails saying the new look is much easier to navigate and so on. To be honest, that was the main reason for me switching the look around. I wanted a much cleaner, easier to navigate blog. I’ve been messing with it for a while and it seems pretty stable beyond one or two minor issues which I’m still working on.

I want to keep this short, but please feel free to leave me a comment below if you run into any issues on the blog. I want to know about them so I can fix them. Hopefully, you won’t run into any though. Well I hope you like the new look and get ready because I have a few very special post coming up soon.

I got a review coming up for Sean Michael Andrews latest project, a  business training for Hypnotists post which will show you how to make money and become the expert in your area and a very, very special limited offer which I don’t think you will want to pass up. So please stay tuned!

To Your Success,

Joshua Houghton

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The following post is actually an e-mail lesson from my Hypnosis Elite Newsletter. I sent this out to the newsletter group about a month or two ago and have gotten some really amazing feedback. So I have decided to share it with all of you in the hopes that it can help someone out who may have a question about dealing with Abreactions.

If your interested in getting even more useful lessons like this one than just enter your e-mail to the right of this post and I’ll start sending you some free stuff and lessons. In the meantime, I hope you enjoy this post.

Start of Newsletter

Hi

I hope everything is going well for you today? Things are going pretty good for me as well. I just got out of the hospital and I’m still alive and kicking so that’s always a good thing. I recently came down with a nasty case of Pneumonia which put me in the hospital for about a week, but things are going better and I’m slowly on the road to recovery.

If anyone wants to send me some healing energy please feel free as I could use as much as I could get. I recently got an e-mail from a young hypnotist in training that was looking for some advice on a particular topic so I thought I would share his question and the answer I gave him in return.

I get a lot of questions, but due to time restraints and the daily joys of running multiple businesses I can’t answer everyone I get, but I do try as I really do enjoy helping people. Rodney is 19 years old and just recently got into hypnosis after seeing a stage show. So just like me when I was his age he started to research the topic of hypnosis and questions began popping up like bubbles. So first I’m going to paste what Rodney wrote me and than I’ll post my response.

NOTE: Please keep in mind I don’t know what skill level you are so if you know this information I hope you take something useful out of it and if you don’t I’m sure you will find this info worth gold!
*******************************************

Hello Mr. Houghton,

My name is Rodney Witsat and I’m 19 years old and interested in learning more about hypnosis. I ran across your hypnosis blog when doing some research and just thought I would send you an e-mail to see if you could help me with a question. I’m not sure if this address I’m using is correct, but hopefully it is as I would be really, really thankful for any help you could provide.

I recently saw a stage hypnotist at our local fair and it has got me really interested in wanting to learn more about Hypnosis. I don’t have a background in hypnosis and only know about the stuff I have read so far around the internet which hasn’t been really helpful. When the stage hypnotist was up on stage he mentioned hypnosis could also be used to help people with everyday problems and situations. I found this interesting as I just thought hypnosis was done for entertainment purposes, but I see I was way off on this one.

I’m going off of subject a little, but I just wanted to let you know my background a little bit. Let me just get right to the point and ask you my question. During my research I have come across the word “Abreaction”, but no definition was given for it and I’m curious as to what it means.

The e-book I read mentioned they happen sometimes, but instead of going into detail the writer of this e-book skipped over the topic. I was wondering if you could tell what an Abreaction is or what it means. Once again any help you could provide would be great.

Rodney

————————————————

Here is my response to Rodney…….

Hi Rodney,

First off, I just want to let you know that you’re not bothering me at all. I enjoy helping people and especially younger hypnotists in training such as you. It wasn’t too long ago that I was 19 and looking for answers.

I hope you stick with it and please keep me updated with your progress. So let’s get down to business and see if I can help you with your question. Before I answer your question I want you to keep something in mind so you don’t get confused later. Hypnotism is a vast profession and just like any profession different people have different ideas and thoughts on different subjects. For instance, you may see 17 different definitions for hypnosis over time so don’t get confused.

It’s not about who’s right and who’s wrong as each definition, idea or theory is correct in some sense. People create definitions to match their beliefs and you would be wise to always keep your mind open to new ideas and new ways of thinking about hypnosis. You’re going to get to a point where you are going to be wondering why some people do one thing and some people do another.

I like to take whatever works for me out of something and leave whatever doesn’t work for me behind. Over time you’ll build up your own ideas and theories about hypnosis, but in the meantime study everything you can and keep an open mind.

Okay, sorry about getting off topic, but I felt that needed to be said. You asked me about Abreactions and what exactly are they in terms of hypnosis.

An Hypnotic abreaction in my opinion is nothing more than an Emotional Purging or outburst by talking out or acting out repressed, or partially repressed, harmful or emotional material. In other words it’s an emotional outburst or a release of held in emotions. This definition will vary depending on who you talk to, but I have found that this definition serves me well.

I learned it from one of my teachers named Gerald Kein. If you ever get a chance I highly recommend you take training from Omni Hypnosis. It’s a great investment and no I’m not affiliated with them lol.

You will hear this word pop up a lot in our profession and most of the time you’ll hear things such as avoid them at all cost or you’ll hear stories of them happening out of the blue and the hypnotist doesn’t know how to handle them.

In my opinion abreactions are a normal part of hypnosis and everyone who practices hypnotism should be trained in how to deal with abreactions.

There are different types of abreactions, but that is beyond the scope of this e-mail at this moment. When I get a chance I’ll send you some more information on that subject. Abreactions are actually quite rare depending on what road you choose to take with our profession. For instance, stage hypnotists or street hypnotists rarely run into abreactions, but they can happen so you should know how to deal with them.

Hypnotic Abreactions do pop up a little bit more if you are going to go the route of actual office based hypnosis also known as Hypnotherapy. Some office based hypnotists avoid abreactions if possible and some hypnotists actually bring abreactions on to do the work they need to do. You tend to see this much more if the hypnotist is trained in Hypnotic regression work.

I do recommend you seek out additional training in regression work before attempting it in the future though. It’s not hard, but it’s a little different then common direct suggestion work. Now I’m getting off of subject here so let’s get back on track. When a person has an Hypnotic abreaction they are reliving the event. It’s just as real to them as the computer screen you’re looking at right now. Some abreactions are very small such as sobering or crying and some can be violent outburst involving screaming, kicking, throwing arms all around and more.

I know it seems scary, but you must remember that the client is reliving some traumatic episode of their past. While it might sound awful sometimes please be aware that the client is not in physical danger and they will not die from an abreaction.

Since you mentioned your doing research on Hypnosis I’m going to assume that within the next few months you are going to start attempting to hypnotize people. I’ll send you some resources later, but let me give you some tips and advice for working with abreactions as I rather you know them now than never learn them later.

Keep in mind they are rare, but if you are in this field for a decent amount of time you will run across them. Here are some simple guidelines to help you out:

1. Never touch the individual when they are having the abreaction. When you are touching the client you risk the chance of anchoring them to the abreaction. What this means is that sometime down the road when someone comes along and touches them on the same spot, which may be the shoulder or hand then the abreaction could be triggered again and they are right in the middle of it again and no one around knows what’s going on.

Now, if your hand is already on the shoulder before the abreaction it’s okay to leave it on the shoulder, but I recommend you remove it completely.

2. Never ever let the client know that you are scared or nervous. The desired outcome would be for you to keep yourself voice nice and calm. This doesn’t mean you can’t up the level of your voice or speak louder so they can hear you over the screaming or crying. The key is to remember you are the hypnotist and you are the one in control. Think about this for a moment, would you let a dentist work on you if he seemed scared of the tools he needed to use? Just say calm and know everything is going to be fine.

3. When working with an abreaction there are 9 very special words that I want you to burn into your brain. These 9 words have been one of the greatest tools available to me. I learned these 9 words from Gerald Kein and I have yet to see an abreaction they didn’t stop.

The nine words are “The Scene fades and you tend to your breathing.” I’m not telling you that other words don’t work, but this is what I use and they work fine for me. Sometimes you may have to repeat them once or twice and the abreaction will not stop the moment you say the words. It may take a moment or two, but just say them in a calm in control voice and you’ll be fine.

4. You are to never work with an abreaction unless you are being paid too. For instance, if you are on stage working with someone or doing street hypnosis and someone has an abreaction it’s not your place to work them through this situation at this time and place. To me this is just very unprofessional.

The proper way to handle this I have found is to let the person know that something emotional came up that they may need or want to deal with and if so they should schedule an appointment with you at the office. Most people don’t remember having the abreaction and sometimes they can be confused. Just let them know if they want to work with it to see you in your office. Please make sure you actually have regression training before hand if you tell them this though.

If you follow these guidelines above you should be fine and remember that abreactions are a normal part of hypnosis and nothing to worry about as long as you know how to deal with them.

I’m sure I went beyond what you were looking for when you asked me your question, but it’s important that hypnotists learn how to work with abreactions. I truly hope you find this information useful and please don’t hesitate to ask me other questions in the future.

I have got to run as I got to pick my wife up from work, but I wish you well with your future career in hypnosis and please stay in touch and let me know how things work out.

To Your Success,
Josh Houghton

-End of E-mail To Rodney-

Well, I hope you got something out of this question and answer session. I have since spoken to Rodney a few more times and I’m happy to report he is still learning and studying hypnosis.

He is actually planning on getting certified with The National Guild of Hypnotists sometime next year so I wish him the best. Once again I hope you found some value in this message and if you already knew this information then send it to someone who may not.

Well I got to run because as I mentioned I’m still a little under the weather. Until next time my friend.

To Your Success,

Joshua Houghton

End of Newsletter

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Why Is Hypnosis So Confusing To Some?

So why, when hypnosis has been around for so long are people still so confused when it comes to hypnosis? I personally believe the problem is that many of the hypnosis trainers in our profession try to make hypnosis out to be more than what it is, to make it larger than life. They try to add things on and create big words to impress their students and with each new generation of students the ideas and principals of hypnosis, true hypnosis becomes lost.

Heck, let’s be honest and admit that most hypnosis training is really nothing more than a clone of the last person they learned from. The only difference is that the teacher adds his own style and ideas to techniques he has already learned.

So in other words, we have a sea of clones within our profession and it’s because of this reason I’m introducing all of you, my readers to a new Hypnosis Training DVD by Reg Blackwood aka The Quicknotist which shines some much needed light on Hypnosis Training. Some of you may know Reg Blackwood from his very popular youtube clips, some which can be found below or his guest articles here on this blog.

Who Is Reg Blackwood?

Reg Blackwood is considered a leader within the New Zealand Hypnosis Movement and is one of the foremost experts on Impromptu & Street Hypnosis which has become very popular within the last few years. Reg has also been featured on radio and television and preforms regular stage shows as well. So Reg is no stranger to hypnosis, but what makes his new Hypnosis training DVD “Hypnosis Happens” stand out from the rest in the crowd?

Not Just Another Certification Course

Hypnosis Happens isn’t some massive certification course and it doesn’t focus on one particular subject or niche of hypnosis. Instead, it’s Reg in front of class breaking hypnosis down to it’s simplest and purest elements. No complex definitions or long drawn out speeches. No sales pitches or talks about how great he is at hypnosis. Reg teaches you hypnosis in a simple and easy to understand manner in a language most of us understand, simple plain English. This is important because Reg goes right into teaching the moment the DVD starts and doesn’t sugar coat a thing. Reg has a way of taken a subject and giving you the main stuff you need to know within moments to put it to work for you.

Reg doesn’t spend a lot of time going over each detail and when I first started to watch my review copy I got a little bit worried. I thought, for a brief second that this was going to be some rushed course, but the truth is that the more I watched the more I began to notice I was being fed PURE HYPNOSIS KNOWLEDGE and no fluff. If your new to hypnosis, you will relate to this statement more than most. If  you are going to be an effective Hypnotist you must shift through the garbage and find the gems. So a word of warning before you purchase this DVD. If your looking for long drawn out explanations and definitions don’t purchase this DVD. This DVD is for serious hypnotists who want to learn real world techniques.

Finally A DVD That Makes Me Think!

Now, just because Reg cuts through the crap isn’t the only reason I’m recommending this DVD. The other reason is that Reg isn’t a clone. During the course of Hypnosis Happens Reg gives his views and beliefs on hypnosis that differ from most traditional teachings of hypnosis. While I won’t spoil the fun for you Reg comes out and proclaims that

“Hypnosis Isn’t Self Hypnosis”

This is a bold statement as most schools of hypnosis teach that all hypnosis is self hypnosis and to be honest I follow that school of thought as well. A lot of it comes from my personal experiences with hypnosis, clients and my teachers who taught me. So the moment I heard Reg say that I didn’t agree with him at all, but I have to admit that the more I listened to Reg and his views on the subject a light bulb went off in my head. After some serious thinking I’m starting to rethink my beliefs on that issue. I’m a big believer in always expanding my mind and some of the stuff Reg Blackwood talks about in Hypnosis Happen will either have you yelling at the screen or opening your mind to new ways to view hypnosis and that is very refreshing in my opinion. Hell, I had about 4 different moments I started to think and reflect on what was said and for that alone I’m grateful.

What Does Hypnosis Happens Cover?

Now, Reg does go over some basic theories on Hypnosis Happens, but most of the information provided is stuff you can actually apply in the real world. Here are just a few of the topics Reg discusses:

• Definitions of Hypnosis

• Induction Theory and Induction Modification Theory

• Induction Demonstrations

• Deepening and Intensifying

• Delivering Suggestions

• Wake-up Procedure

• Safety &  a lot more…..

I was very impressed with the Instant Induction potion of the DVD because Reg doesn’t show you hundreds of Inductions….he shows you the inductions that work! I believe he taught 4 different inductions which are the ones he has found through years of practice to be the most effective in the field. I say field, because this DVD can be used for office based Hypnotists or Impromptu & Street Hypnotists. His explanation of the Handshake induction is one of the best I’ve heard in a while and he teaches a very unique version which is similar to one I use, but I’m sure most of you out there have never seen before. It’s very quick and very effective.

What Could Have Been Better

The only real setback to this project in my opinion is that it does leave you wanted more of Reg’s teachings. There were parts where I wish he went into a little more explanation as I just wanted some more clarification. I would have also liked to have seen Reg with work some different people at the event instead of the main subject. Still, nothing that would keep me from investing in this project as this DVD is a solid investment for anyone new to hypnosis or just anyone who wants to add some new skills to their aserenal.

In Conclusion

This course isn’t going to teach you everything you need to know or how to run a successful practice and you won’t be certified by the end, but the one thing Hypnosis Happens will teach you is how to hypnotize  someone quickly and with confidence and last but not least it will give you a clear picture of what hypnosis is without all the bull.

You can check out this DVD by Reg Blackwood titled “Hypnosis Happens” at http://quicknotist.com/dvdjh

To Your Success,

Joshua Houghton

P.S. For those of you who order early Reg will be including a Bonus DVD called Not Another Street Hypnotist: Impromptu Hypnosis for Pleasure and Profit.

This bonus DVD contains some overlapping footage from the training event, but don’t let that fool you. Reg goes into a lot of new information on this DVD designed to show you how to make the most out of your Impromptu or Street Hypnosis Performances including how to profit from them which is great to know in these rough financial times. Reg mentioned he may only be including the Bonus DVD for a Limited Time!

http://quicknotist.com/dvdjh

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I recently ran across an interesting interview dealing with How Hypnosis can help with  Attention Deficit Disorder. So if your interested in learning how hypnosis can benefit people who have  Attention Deficit Disorder than check out this interview with Dr. Nancy Irwin below. I recommend reading the blog this interview is featured on as well as it contains some pretty good information on the subject.

ADHD, ADD & Hypnosis – Interview with Dr. Nancy Irwin

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As all of you can see things have been pretty active lately. I’ve been working overtime to bring you new writers, articles, events, reviews & a lot more.

I really love working on this blog as it’s been a great journey for me and heck, I wish I could update everyday for all of you, but I do have to work for a living so that limits what I can do.

Well, let’s get on with the topic of this post. Every couple of days I get a few e-mails from Hypnotists and people interested in learning hypnosis asking me what trainings I recommend, courses, books & etc. I had a section up on the blog that dealt with that question a year or so ago, but lost the file due to a computer glitch.

So, since I have been getting a lot of e-mails about this topic I’m going to list a few of the  hypnosis trainings, books, courses and etc that I recommend. Please understand that the following list is not in order in terms of reading or watching this one first and so on. Its also  not a complete list of training by any means.

You can spend your whole life learning hypnosis and never know it all. The list below is just a couple that I highly recommend as I have taken the training myself in some fashion or it comes highly recommended to me by people I trust in this profession.

What I can say is that if you have studied, read or completed the entire list below you will have more insight into hypnosis then most of the people in our profession. So enjoy the list and I hope you find some value in it.

P.S. You may see some comments by certain trainings and other trainings you won’t see any comments. I just added these little notes as I went along when I felt a small comment was needed. The lack of a comment doesn’t make that training any less valuable.

Hypnosis Training I Recommend

Hypnotherapy by Dave Elman: This is one of the first books I ever read. An amazing insight into one of the greatest hypnosis teachers who ever lived. This book is a must read if you plan on becoming a Hypnotist. You will also learn how to work with certain problems.

Basic to Advanced Hypnosis Training Home Study Course by Gerald Kein: This is the first home study course I got my hands on and it changed my life. It takes you from beginning to advanced and will change the way you look at our profession. Gerald Kein is a living legend in the field of hypnosis and you couldn’t learn from someone better. I recommend this as a great starting point to build your foundation of knowledge.

Regression Hypnotherapy Advanced Concepts & Methods Training Program by Matt Sison & Randy Shaw: These two guys know their stuff and take the field of hypnotic age regression to another level. You get to see real life sessions which really helps the learning process. Matt Sison is also considered to be the heir to the throne of Stephen Parkhill. Highly Recommend this training if you want to take your training beyond Direct Suggestions.

Trancework: An Introduction to the Practice of Clinical Hypnosis by Michael Yapko: While this book may take you a while to read through it’s a must read for anyone wanting to understand hypnosis. It comes at hypnosis from the clinical point of view, but is a must read

Applied Hypnosis and Hyperempiria by Don Gibbons:

Hypnosis In The Relief Of Pain: by Ernest R. Hilgard:

Speed Trance  by Richard Nongard & John Cerbone: I really enjoyed this DVD set as it’s filled with tons of examples, humor and just plain good information. I recommend anything by Richard Nongard!

Transforming Therapy: A New Approach to Hypnotherapy by Gil Boyne: A classic in my opinion

Monsters and Magical Sticks: There’s No Such Thing As Hypnosis by  Steven Heller:

My Voice Will Go With You: The Teaching Tales of Milton H. Erickson, M.D. by Sidney Rosen

Uncommon Therapy: The Psychiatric Techniques of Milton H Erickson, M.D. by Jay Haley

Hypnosis and Hypnotherapy Basic to Advanced Techniques for the Professional by Gerald Kein & Cal Banyan: Another good reference book with tons of tips and techniques. Goes into actual techniques, building a practice and a lot more. I really enjoy this book and find myself reading it again every once in a while.

Answer Cancer by Stephen Parkhill

5-Path Hypnosis Training by Cal Banyan: I really like this DVD Training Program as it takes some of the best trainings in hypnosis and combines them into a systematic approach.

Healing The Body by Using The Mind by Stephen Parkhill:

The Power of Conversational Hypnosis by Igor Ledochowski: I know many people think this course is a joke due to it’s ad copy, but I promise you this is the best course I have come across for learning conversational hypnosis. The ad copy was designed to sell this product, but this course contains so much information and value that it’ll take you a couple of listens to understand all of it. HIGHLY RECOMMENDED

IATH Advanced Hypnosis Certification Course by Nathan Thomas: This is a really great starting point for teenage hypnotists. If your a teenager or young adult and interesting in learning hypnosis from a teen prospective than this is a good beginning. The course includes Manuals, Audios & Videos.

Instant and Rapid Inductions by Sean Michael Andrew: A good introduction into the world of Instant and Rapid Inductions.

The Art of Hypnosis  by Roy Hunter:

The Secret Language of Feelings by Cal Banyan: An interesting insight into feelings/emotions and how they help us or defeat us. Really useful insights.

Hypnotherapy Scripts 2nd Edition by Ronald Havens: I’m not a huge fan of scripts, but they can be a good resource for new hypnotists. They can also serve as a form of reference when your not sure where to take the session.

Handbook of Hypnotic Suggestions and Methphors by D. Corydon Hammond: One of my hypnosis instructors introduced me to this book and while it would take you months to read it’s a must have. I consider this book to be more of a reference manual. Gives you insight into working with just about any issue known to man. You’ll thank me later for this one!

Hypnosis for Inner Conflict Resolution: Introducing Parts Therapy by Roy Hunter: Really useful in terms of secondary gain. Great book by Roy, but anything Roy writes is good.

Inductions and Deepeners: Styles and Approaches for Effective Hypnosis – Richard Nongard: A collection of different inductions and Deepeners including transcripts of real sessions with break downs and examples.

Self Hypnosis Masterclass by Adam Eason: Prepare to give up most of your life to complete this course. This thing is MASSIVE! To be honest, I’m still working my way through this course. It’s over 24 disc and it keeps growing. Best course on Self Hypnosis hands down!

Clinical & Experimental Hypnosis: In Medicine, Dentistry, and Psychology by William Kroger

Hypnosis and Hypnotherapy for Children by Mrs. Skott-Myhre: I was told about this DVD from a friend after I had some request to work with children. Really great product with tons of information. The presenter really knows her stuff. If you work with Children this is a must!

Well, as you can see this is not a complete list by any means, but I thought I would put out a list of some recommended training to help lessen my e-mail load If you know of any other really good resources for Hypnotists please place them in the comment area below. Would love to hear what you think!

Josh Houghton

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My good friend Taylor Sherman who some of you know as Pokerwithoutcards from Youtube wrote a really great article on how to do the light switch self hypnosis technique. This is a really great article so I thought I would share it with all of you. This technique is one of the best self hypnosis techniques I have ever used. I first heard about it from Gerald Kein, but since then I have seen this technique used by many different Hypnotists in their trainings.

The problem with most Self Hypnosis techniques is that you never seem to “feel” deep enough. This causes problems because you end up thinking it didn’t work which undoes all the work and effort you put into it in the first place. So I highly recommend you take the time to learn this technique for yourself and for your clients. This is a very simple technique you can teach to anyone. So if you want to learn this technique click the link below:

How To Do Self Hypnosis

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I just wanted to let all of you know that the first teleseminar in our new series of teleseminars is now available on this blog for everyone to enjoy. If your interested in hearing what Doug McGannon had to say about topics such as Sports Hypnosis, Life Coaching, The Power of Intention and more than click on the teleseminar recordings link at the top of the blog and hit play to begin listening.

Click Here To Listen To The First Teleseminar

This was the first call in the series and we had a few bugs here and there, but have worked most of them out for the next one. I already have a speaker lined up and will announce who this speaker is in a few days. So I hope you enjoy the call and if you have suggestions for future speakers just let me know!

Joshua Houghton

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I want to thank everyone who was a part of the recent teleseminar with Sports Hypnosis Expert Doug McGannon. We had a great turnout and worked out a few of the bugs that were present.

While this event was planned to be about an hour long it ended up being ALMOST 2 HOURS LONG! Doug covered a lot of different topics covering working with Athletes, Sports Hypnosis, Combining Life Coaching with Hypnosis, The Power of Intention and his personal story of overcoming the odds.

We did end up recording the call and the replay will be made available in just a day or so in the teleseminar series section of the site which you can find in the top header of the main page. So keep a look out for this jam packed teleseminar which will be posted soon.

I want to thank my special guest Doug McGannon for taking the time out of his busy schedule to provide us some really unique and interesting insight. I also want to remind everyone this is just ONE of many teleseminars which will be posted here.

So keep an eye out for the rest and a announcement will be made soon on who our next guest will be.

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A lack of focus is one of the primary reasons why athletes (or executives, or students, or the guy driving next to you on the highway the other day) lose their edge during competition, or even during training. There are several reasons for a lack of focus setting in, and there are strategic ways to regain focus and the competitive edge.

I remember one of the first times I noticed that I lost focus during a competition, and it cost me dearly. It was during my junior year of high school and I was competing in the 800 yard race at the Track and Field State Championships. I was favored to win the event and possibly even set a new state record in time. My number one opponent was fast, but I had already defeated him twice earlier in the season, and I was riding a wave of success in most of my events that year. Even more, the State Championships were being held very close to my home town that year, and so I had a lot of people there to watch me crown what was already a very successful year.

Sometime between the time I arrived at the competition site and the time that particular event began, I lost focus. There are a couple of things I know I did wrong to lead me to lose focus, such as becoming much more interested in the competition at the high jump than with my own preparation. Something else happened as well, though. I let my main competitor make me nervous. We had a conversation, much like we normally did at track meets, but this time he seemed to walk and talk with a much stronger confidence than any other time. I picked up on it and let my own confidence slip away, and it began to make me nervous about my event.

At this point my focus shifted even further away from preparation and increasing my championship mentality, to thinking about everything else going on around me and worrying about what might happen if I lost the race. My focus was shot!

So was my race! For the first lap I easily took the lead and widened the margin as I normally did. But, almost like a trigger, when I crossed the start line to move into my second lap my nervousness begin to increase. It increased to the point that it affected my breathing, my running strategy, my posture…I began to notice it was affecting everything. Very quickly someone passed me. I thought, “No way, I am the champ here!” and quickly regained the lead. That zapped a lot of energy from me. Then the worst came crashing down…

My number one competitor eased up beside me, smiled, said, “See ya!” and took off. I actually became angry that he would say that (zapping even more energy and focus), then I began scrambling mentally for a strategy to catch up and regain the lead. My heart was in my throat and things started to go blurry. I stumbled a couple of steps, kept running but dropped down to 4th place.

On the final stretch, I picked up the pace with hopes to catch him (and the others who were now ahead of me) but I was so tired and out of sorts that I couldn’t gain any ground…then one more person passed me and I finished the race in 5th place.

Ashamed, dumbfounded, confused…surely my career in running (that had yet to even make it out of high school) was over!

All this, friend, due to a lack of focus. My coach had a few words with me (ok, a lot of words) and I began a long year of getting my head on straight and my feet moving beneath me again.

I have never forgotten that experience. I can tell you what went through my mind, what the people in the stadium looked like, what they were yelling, what my opponent did after that race, what I did after that race, and the empty feeling of losing when I knew I should have won.

There are several key ingredients to an athlete losing focus. Here are the major ones: Negative stress, anxiety, lack of confidence, and nervousness. These lead to an inability to focus, and ultimately to a loss of competitive edge. As you can imagine, in any sport, the slightest edge separates the winner from the loser and it is one of the most frustrating experiences an athlete can have.

Take a look at that list again: Negative stress, anxiety, lack of confidence, and nervousness.

Stress can come in all shapes and sizes. An athlete can experience stress from any number of angles: relationship problems, an argument with a team-mate, injury, poor practice or warmup, sickness, or other areas. The successful athlete must have appropriate and accessible tools for managing stress effectively, or it will indeed be costly.

Anxiety is defined as a distress or uneasiness of mind caused by fear of danger or misfortune. I call this “stress on steroids”. Anxiety is when internal factors grow to a place that are abnormal and serious in nature. Imagine negative stress and nervousness getting together and creating a monster…anxiety would be what they would name it. It can be a nightmare for an athlete.

Lack of confidence is just that…the belief in one’s abilities and power just flies right out the passenger-side window. This is when the athlete doesn’t have to worry about the competition, because he or she has beaten himself or herself by allowing their confidence to dwindle.

Nervousness. The lights, the crowds, the sounds, the smells, the opponents, the scoreboard, the clock, the thoughts running through an athlete’s mind…heck, even the mascot…all these and more can contribute to nervousness at some level. Nervousness is a state of acute excitement, and it can drain an athlete’s energy, mental preparation, strength…and focus. If an athlete doesn’t know how to deal with the excitement of the competition arena, even a little nervousness can unwind months of training and preparation.

These are the “biggies” that can lead to lack of focus. Lack of focus can very nearly always eliminate an athlete from top contention. The good news is a Sports Hypnotist can lead athletes in the right direction in each of these areas.

Assist athletes in gaining the edge in their sport by:

Helping them to relax mentally. An athlete doesn’t necessarily need to relax physically during competition as positive physical stress may be what gives them the edge during play. Help them clear negativity in their thoughts, and teach them how to filter negative stress during training and competition.

By helping an athlete to mentally relax you can increase their focus on what is necessary and allow their intensity to increase in that given area, and by doing so you can help them eliminate that majority of negative thought patterns that plague athletes during competition.

Use hypnosis or other mental skills training to build confidence in their lives. Confidence is needed both “on and off the court” so to speak, so you will certainly want to instill belief in their own power and ability where it is directly related to their sport, but also in areas such as their relationships and dealing with people, or their academics or work-related areas. Confidence is far-reaching, so building in one area can dramatically affect another area.

And how about making nervousness a strategic advantage? I train people regularly to use their surroundings and the environment of the competition arena to cause a deeper focus and intensity toward their particular game or event. It’s almost like taking all the energy from what is around them, internalizing it and transferring it to positive energy as fuel to make them faster, stronger, smarter, or whatever they need in their given sport. The things that make people nervous are going to be there, you can be sure of that. Don’t try and make them ineffectual or seemingly non-existent, instead make them useful and effective toward accomplishing the athlete’s goal. That way, nothing that happens can get in the way of winning!

Be sure when working with athletes, or with anyone for that matter, they are not dealing with a mental health issue or disorder that will need to be addressed by a properly trained counselor or physician. That aside, a Sports Hypnotist can very effectively take an athlete’s game to new heights and help them gain the edge that may have eluded them due to a lack of focus.

By the way, techniques employed by the Sports Hypnotist can easily and effectively be used to lead Executives, or students to new heights as well. As for the driver in the other lane, the only thing he may need to do is close his cell phone…not sure hypnosis can help with that. At least not while you are driving!

Copyright © 2009 Doug McGannon. All Rights Reserved. Used By Permission.

Doug McGannon is a Certified Sports Hypnotist with over 20 years leading people in personal and organizational development. His training methods and concepts have been used all over the world producing record-setting results. Doug is also a world class Martial Artist and athlete.

His personal story of overcoming personal crisis and life-altering injuries to once again rise to the top both personally and professionally is both inspiring and life-changing. Doug holds degrees in Education and Natural Health, and lives with his wife, Holly, and two sons, Michael and Nathaniel, in sunny Orlando Florida. You can learn more about Doug and his vision for “Extraordinary Life” at www.DougMcGannon.com.

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As you can see from the title this post is to let all my readers know and anyone that reads this blog located in New Zealand that my good friend and Excellent Hypnotist Nathan Thomas is throwing a Live Hypnosis Training Event!

I have known Nathan for quite some time now and regardless of his age he is one of the most talented Hypnotists I have seen. Some people are just made for Hypnosis and Nathan is one of those characters. He has gladly stepped up to the plate as a leader for Teenage Hypnotists and is considered one of the up and coming stars in the world of Hypnotism. So I have no problem recommending his Live Hypnosis Training Event to all of you.

This will be the first live training by Nathan Thomas and you can bet it won’t be his last. Nathan and I both share a passion for providing tons of value and from the looks of some of the topics he will be covering this event will be packed full of practical information which can be applied instantly.

I’m not going to put a bio or a list of things Nathan has done as you can check out his blog at Keystothemind.blogspot.com for more information regarding  Nathan himself. The purpose of this post is to just spread the word around and let people know about the event. Unlike many live hypnosis trainings where you just sit and take notes, which I’m not really a fan of to much. Nathan’s live training will contain tons of live practicing and hands on training which is so important to becoming masterful in the hypnotic arts. So if you are one of those hypnotists who prefer not to get out of the chair then you may want to skip this event.

• So what are some of the topics Nathan will cover in this extensive one day seminar?

• Nathan’s Hypnotic Philosophy (this will forever change the way you look at hypnosis)

• Surprising Secrets of Instant and Rapid Inductions (they’re easier than you may think)

• How to Make Your Suggestions Stick

• Hypnotic Phenomena

• The ‘Hypnotic Gift,’ how to positively change lives with the power of hypnosis.

• Waking Hypnosis

• Hypnotic Language and ‘Covert Tricks’ of real world impromptu hypnosis (including some very cool and very sneaky advanced NLP skills, how to bypass resistance and skepticism, and how to prime anyone for massive responsiveness, practically guaranteeing success!)

• Ethics and Safety (very important!)

• And Much More.

Nathan will be with you every step of the way answering questions, giving tips, and ensuring that by the end of the day you have permanently exploded out of your shell and are more confident, skillful and able than ever before.  I personally feel this will be a great event and it’s nice to see a Hypnotists out in New Zealand  put on an event. I get a nice amount of visits from New Zealand to this blog so I thought this would be a great event some of you from NZ could attend.

So if your interested in meeting Nathan in person and learning Hypnosis in a unique fun setting than I recommend you take the time out of the day and attend the event. If you want to learn more about the event and get all the details about where it will be located, time, date and price for the event than I recommend you visit the official website for this Live Hypnosis Training Event with Nathan Thomas.

P.S. Do me a favor, if you decide to attend this event with Nathan please let him know you heard about it from me and that I said Hello. I live all the way across the world so I think it would be cool if he could get a physical “Hi” from me here in America. The power of the internet, isn’t it cool? Oh, did I mention this is where the event will be held.

Looks like a nice place for some Hypnosis Training. I wonder if the break includes playing in the pool! If you won’t be able to make it to the event you can still get trained by Nathan through his Hypnosis home study course.

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Well, as most of my readers know I believe in providing tons of value. I work  hard to try and provide real value into each and every post one of my guest writers or I make. I learned a long time ago from my mentors that when you provide quality and value you begin to earn the trust and respect of your audience.  So it’s with that being said that I try to think up new ideas and come up with new ways to provide that value & quality to all of you, my readers.

So I have decided to start doing a series of high quality, content driving teleseminars which will provide you with tons of value. Each teleseminar will feature one or more Hypnotists who are experts in a particular niche. I don’t know about all of you, but I get tired of logging in to teleseminars to learn something and instead all I get is a hour long sales pitch.  Now, don’t get me wrong as I feel their is nothing wrong with promotion or using a teleseminar to advertise a product or service. My issue is with the whole seminar being nothing but a pitch. I mean, can I at least learn some skills too?

My goal and my hope is that these upcoming teleseminars will actually teach you something and thus provide you with real life value. Quality information which you can take and apply to your practice the moment you get off of the call. This is my vision for these teleseminars and I hope you will all be part of my vision in some way. So it’s my pleasure to introduce all of you to the first speaker in this new teleseminar series, Doug McGannon.

Doug McGannon is a guest writer for whatsonmybrain.com and is a expert in the field of Sports Hypnosis. Doug is an accomplished author, athlete, coach and holds degrees in Education, Natural Health and Certifications in Life Coaching, Hypnotism, and Sports Hypnotism. Doug has been using his unique set of skills  for over 20 years helping to lead people in personal and organizational development and I’m honored to have him be a part of this new series!

Here are just a few of the topics Doug Mcgannon will cover:

• Sports Hypnosis

• Integration of Life Coaching in Your Hypnosis Practice

• Overcoming Obstacles (straight from Doug’s own personal and life-threatening crises several years ago)

• Power of Intention & a lot more…….

As you can see Doug is going to attempt to jam pack this teleseminar so be ready to take notes if possible. Doug and I are planning for the call to be around an hour but depending on how things go it may go over that time just a little bit. We both want to make sure all of you get plenty of information. So if you have ever wanted to work with Athletes or general sports improvement than I’m sure you’ll get a lot of value out of this call.

The call is limited to 96 seats so please try to arrive on time. I look forward to seeing all of you there. In case you were wondering there will be time at the end of the call to ask Doug any questions you would like as well. So if your interested in attending this event than scroll below to get all the details you need to join in on the Free Teleseminar call. Btw, check out Doug at his personal blog to find more great articles and a special FREE GIFT for you as well!

Teleseminar with Sports Hypnosis Expert Doug McGannon

JULY 30, 2009

8:00 PM – 9:00 PM Eastern Standard Time

Conference Dial-in Number: (218) 862-1000

Participant Access Code: 428292#

P.S. If you would like to receive an e-mail reminder about the event the day before and the day of than please enter your first name and e-mail address below. Your name will be added to our caller reminder list and you will be notified by e-mail. All your information will be strictly protected as we hate spam as much as you.

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I’m at home just trying to relax after a pretty rough day. It was my birthday today so I had to do the whole party thing with my family and my in-laws which was fun, but it wears you out. I guess too much cake and ice cream will do it to you as well.

Well, one way I relax when I’m not working on projects, studying, blogging or many of the other things I do is watching TV. Now, I’m not a couch potato by any means, but I do have a few shows I enjoy watching from time to time and one of my newest is Warehouse 13 which airs on the Sci-Fi Channel. I’m into stuff like the x-files, Eureka and other such shows so Warehouse 13 is right up my alley.

It’s basically about two secret service agents who couldn’t be more different that get recruited into a top secret program called Warehouse 13. The warehouse basically stores items of a strange and mysterious nature. This isn’t a review so I won’t go into full detail, but I highly recommend the show as it has a pretty interesting story, good acting and a lot of humor.

Now, I won’t spoil all the details of the show, but tonight’s episode had to deal with something close to my heart, Hypnosis. I would have never guessed Hypnosis would be mentioned in this episode as I just didn’t see how it was connected to the episode until they revealed the connection. I get a trip out of seeing or hearing hypnosis being mentioned in the media. I guess I like to see if it’s fact or fiction since most of the time when Hypnosis is mentioned it’s fiction. Plus,  as a Hypnotist I enjoy seeing my profession mentioned to some degree on a major TV show.

The biggest problem I have with Hypnosis being mentioned in the media is that it’s never really talked about in positive light. In other words, Hypnosis combined with TV usually equals nothing more but myths and information that just isn’t true at all. I know Hollywood has to entertain the audience and create stories that do just that,  but I would just love if Hypnosis wasn’t portrayed the way it was in the media. I’m serious, I would love to turn on an episode of one of my favorite television shows and see Hypnosis actually portrayed in a positive and correct light.

It’s hard enough for Hypnotists and our profession due to the already heavy amount of myths that exist within the general public, but now we have to fight even harder as people watch these shows and get the wrong idea about hypnosis. Now, don’t get me wrong because Hypnosis has come a long, long way and science is finally starting to catch up to our profession. The things we have been saying about our profession are finally being backed up by science and modern technology and that is really exciting for our profession in my opinion.

So what happened on the show you ask? Basically people in a small town located somewhere in Colorado were acting really odd. Basically people were acting out their subconscious desires without knowing it. It’s as if they were being controlled by someone and had no clue as to what they were doing. The cause was a certain item which belong to someone most Hypnotists know, James Braid. For those of you who don’t know James Braid basically named our profession. That is the short history basically and I won’t say what the item is as I don’t want to spoil that surprise. If this information happens to spoil the show for you I’m sorry, but I don’t think the information I mentioned will spoil it for viewers of the show. People were  running around the town shooting, slapping and beating up each other and the show implied that Hypnosis, well actually Hypnotherapy was involved in someway. I’ll let you watch it to find out how.

So while Hypnosis does work with the subconscious mind  it’s not going to have people running around town shooting and slapping people. I know it’s just television and to be honest I have seen hypnosis displayed to the public in much worst situations, but either way it’s possible for people to get the wrong idea. So for anyone reading this post please know that Hypnosis won’t release your subconscious desires. Heck, you can’t even be made to tell the truth under hypnosis and it’s not some form of mind control. Hypnosis is a natural process which is nothing more then you relaxing your mind and focusing on specific goals or a specific outcome. We as Hypnotists just help to guide you through this process as all hypnosis is nothing more then Self Hypnosis in my opinion. It’s completely harmless and natural and I promise you won’t act out your inner desires. Stage Hypnosis doesn’t either and just because it looks like it does doesn’t mean what you see is what you see. In other words, more goes than what you see during a stage hypnosis show as well.

We are not mindless zombies what we watch and listen to still influences the way we perceive certain things and Hypnosis is no different. So I guess I just wanted to make sure a little truth was brought to the surface just in case anyone watching the show had any questions. I still enjoyed the episode and will continue to watch the show and I enjoy the fact that Hypnosis is getting more exposure in primetime. The show deals with the odd and strange and it some ways hypnosis may seem odd and strange to someone who knows nothing about the subject. If I’m being honest Hypnosis is still a mystery to most Hypnotists to some degree.

Now I really thought it was interesting that they mentioned James Braid. He is rarely known by people outside the world of Hypnotism so my hats off to the writers for at least doing some research. I have seen some shows that used Hypnosis and I just wanted to change the channel as they make our profession look like some form of mystic magic which is so far from the truth.  I just thought it was interesting that the show Warehouse 13 mentioned Hypnosis and used it as the main villain of sorts for this episode. No real lesson here as this post is just more my thoughts on the subject. I’m also a little tired and if I’m standing on a soapbox I will gladly step down

I have got to run, but I just thought I would share my thoughts and let anyone that may be interested know that Hypnosis was mentioned on Warehouse 13. Once again, I enjoy the show but please remember that everything you read or watch about hypnosis isn’t true.

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I was checking out the updates to another blog I frequently called Mind Hacks and noticed a interesting post on Hypnosis.

The article talks about Hypnosis and it’s so called connection to Criminal Mind Control, which isn’t true of course. Either way, the article is still pretty interesting and since I’m a Hypnosis history buff I thought I would share the link with all of you.

So check it out below:

Hypnosis and criminal mind control in 1890s France

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I’m writing this post to inform everyone about a training class my good friend, guest writer and fellow Hypnotist KC Johnson is putting on over in London, UK. KC Johnson who most of you know from Youtube fame is putting on an Instant and Rapid Induction Training Class  on August 15 – 16 of this year.

I know I have a lot of readers from the UK and since I know for a fact that KC provides tons of value that this is an event I had to let all of you know about. So if your interested in learning about Instant and Rapid Inductions in a live class setting then click the banner below to learn all the details.

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My friend and fellow blogger Andy Mitchell of YourHypnotistBlog is getting ready to interview fellow Hypnotist and good friend John Cerbone aka The Trance Master.

Most of you know John from Speed Trance which is a name Richard Nongard and John coined for their special style of Instant Inductions.

Either way Andy wants YOU to be part of the interview and is asking for anyone who is interested to submit questions to ask John. So if you enjoy interviews as I do and want to get your questions answered then check out the link below which will give you all the details.

Ask John Cerbone, The Trance Master

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By Doug McGannon

Certified Sports Hypnotist, World-class Martial Artist, and General Adrenaline Junkie

Recently I spent 3 days with some of the world’s most gifted and motivated athletes.  I attended and competed in the U.S. Open World Martial Arts Championships.  The sheer size and magnitude of this event is enough to make some of the strongest get super nervous.

In addition to using self-hypnosis to personally prepare for this event, I had the opportunity to provide hypnosis sessions for some of the other competitors during the weeks and days preceding, and during, the event.  Here are a few things I did to help these competitors reach higher and accomplish more at this year’s World Championships.  Perhaps they can also help you in working with athletes at various levels.  Remember, these techniques can cross over easily to other areas of hypnosis work, so take what you can and adapt for your purposes:

• The environment, build up, marketing, and “BIG-ness” of sporting events are designed to create an immense amount of energy surrounding and infusing the event.  It’s what makes the event exciting for the fans and media.  Unfortunately many athletes get caught up in this fervor and lose sight of why it is THEY are there…to compete in their event.  One way you can help your athlete in preparing for a competition is to focus them on their event and “tune out” the hype and noise everywhere else.  Better yet, make suggestions that will assist the athlete in using the environment, noise, smells, sounds, sights, and anything else associated with the competition arena to cause them to focus even more.  This way, no matter what happens, they will automatically use the environment to laser-beam focus them in on their performance.  The reality is that noise, energy, marketing, hype, fans, family, and other elements WILL be present…help your athlete use them to his or her advantage.

• Address more than just the sporting event or performance during your hypnosis and coaching.  During my sessions, I addressed relaxation, muscle healing, mental clarity, and proper and recuperative sleep in addition to other things.  Because I knew and understood the spiritual background of my athletes, I was even able to directly address spiritual values with my athletes during my sessions.  Hypnosis has so many benefits beyond simply preparing for an event, why not add tremendous value to your client by assisting them in everyday areas of life in relation to, and in addition to sports hypnosis.  If we are truly connected beings, then assisting them in other areas will indeed have a positive effect on their sports performance as well.

• Help your athlete tune in to his or her “presence.”  So many people have difficulty with maintaining a strong presence in tense and overwhelming situations.  When “game time” comes, sometimes even the best athletes begin to break down mentally, and it begins to show in their physical presence (this is why some are called “Best of the Best” because these people don’t break mentally, or at least they don’t show it and it carries them over the top of their competition).  Begin to work with your athlete on creating and maintaining a strong presence.  Remember to lead your athlete to the understanding that arrogance and confidence are not the same thing.  Make suggestions to develop their confidence, to only use precise communication when it is necessary to communicate, to think through, ahead of time, each and every possible situation and how to handle it, and if something comes out of left field…give suggestions that he or she can handle it with grace, humility, and strength.  Work with them on body language and unspoken communication.  Your athlete needs to show up to his or her event with an overwhelming strong presence and be able to maintain that presence and poise throughout.  In sports, it’s all about the slightest edge advantage.  If your athlete can show up and throw his or her competition off-center in their own confidence because of a strong presence…guess who has their hand up at the end of the race?!

As I have said before, working with athletes can be extremely rewarding.  At the same time, non-athletes long for the ability to live with confidence, show up with strong presence, and have a championship mentality in other areas of life.  As a result, these tools can not only help you broaden your market for hypnosis, but can also give you some extra tools in working with everyone else too.

Enjoy and stay in touch with me at www.DougMcGannon.com.  There is a free gift waiting for you there, in addition to tremendous resources to help you grow personally and professionally.

Coypright © 2009 Doug McGannon.  All Rights Reserved.  Used By Permission.

Doug McGannon is a Certified Sports Hypnotist with over 20 years leading people in personal and organizational development.  His training methods and concepts have been used all over the world producing record-setting results.  Doug is also a world class Martial Artist and athlete.

His personal story of overcoming personal crisis and life-altering injuries to once again rise to the top both personally and professionally is both inspiring and life-changing.  Doug holds degrees in Education and Natural Health, and lives with his wife, Holly, and two sons, Michael and Nathaniel, in sunny Orlando Florida.

You can learn more about Doug and his vision for “Extraordinary Life” at www.DougMcGannon.com.

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