https://www.iadvanceseniorcare.com/ Institute for the Advancement of Senior Care - Office Website Tue, 10 Mar 2026 07:44:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.iadvanceseniorcare.com/wp-content/uploads/2019/07/cropped-IASC_logo_final-trimmed-favicon-1-130x130.png https://www.iadvanceseniorcare.com/ 32 32 https://www.iadvanceseniorcare.com/how-a-b-testing-can-improve-the-performance-of-your-website-landing-page/ Tue, 10 Mar 2026 07:47:48 +0000 https://www.iadvanceseniorcare.com/?p=18169 Landing pages play a critical role in a senior care community’s marketing strategy. They’re often the first place prospective residents and families land after clicking an ad, making them critical for generating inquiries, phone calls, and tour requests. The performance of these web pages directly affects conversion rates, the quality of leads, and ultimately the […]]]> https://www.iadvanceseniorcare.com/how-to-capture-and-convert-more-leads-from-virtual-senior-living-tours/ Wed, 04 Mar 2026 02:00:22 +0000 https://www.iadvanceseniorcare.com/?p=18164 The pandemic accelerated the adoption of virtual tours across senior care, and the format has proven its staying power. Today, many communities continue to offer virtual tours as a standard part of their marketing strategy. These digital experiences allow seniors and their families to explore options without leaving home, serving as both an introduction and […]]]> https://www.iadvanceseniorcare.com/grief-support-in-senior-care-how-to-help-residents-navigate-loss/ Thu, 26 Feb 2026 10:45:01 +0000 https://www.iadvanceseniorcare.com/?p=18158 Loss is an inevitable part of life in senior care communities, where residents may experience the deaths of close friends more than once. Grief in these settings can be especially layered, and offering meaningful support is not always simple. Still, it is essential. When communities establish a thoughtful grief support plan in advance, they can […]]]> https://www.iadvanceseniorcare.com/rethinking-senior-care-pricing-to-expand-access-without-sacrificing-quality/ Tue, 24 Feb 2026 04:16:05 +0000 https://www.iadvanceseniorcare.com/?p=18153 Balancing affordability with quality of care remains one of the senior care industry’s greatest challenges. For many older adults, however, affordability is not simply a financial concern. It is a determining factor in whether care is accessible at all. A Morningstar Center for Retirement & Policy Studies analysis estimates that about 43 percent of Baby […]]]> https://www.iadvanceseniorcare.com/how-leadership-skills-and-management-tools-can-help-the-dns-drive-change/ Fri, 20 Feb 2026 15:00:21 +0000 https://www.iadvanceseniorcare.com/?p=18142 Implementing and sustaining a new process or system may seem like an overwhelming proposition to a busy director of nursing services (DNS). However, good leadership skills and the right management tools for the job can make a world of difference. Taking the following steps will help the DNS be better prepared for change management: 1. […]]]> https://www.iadvanceseniorcare.com/marketing-niche-senior-living-services-how-to-align-identity-messaging-and-brand/ Wed, 18 Feb 2026 13:00:45 +0000 https://www.iadvanceseniorcare.com/?p=18140 As seniors’ needs and expectations continue to evolve, senior care communities are evolving with them. Niche offerings, including communities designed for specific lifestyles, identities, or levels of luxury, are becoming more common. Marketing these services successfully requires more than a traditional approach. It calls for a deep understanding of your audience, highly intentional messaging, and […]]]> https://www.iadvanceseniorcare.com/designing-outdoor-spaces-that-enhance-resident-wellness/ Thu, 12 Feb 2026 13:00:34 +0000 https://www.iadvanceseniorcare.com/?p=18133 Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physical health, cognitive function, and emotional well-being. For communities planning new construction or renovating existing campuses, outdoor environments deserve the same strategic attention as interiors. Read on to discover how intentional design decisions can transform outdoor spaces […]]]> https://www.iadvanceseniorcare.com/how-ai-is-reshaping-senior-living-sales-and-marketing/ Mon, 09 Feb 2026 16:00:40 +0000 https://www.iadvanceseniorcare.com/?p=18122 Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing efforts, and better understand the needs of prospective residents and their families. These themes emerged during a recent iAdvance Senior Care webinar, “AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026.” The panelists included: […]]]> https://www.iadvanceseniorcare.com/how-to-create-memory-care-spaces-that-promote-calmness-and-connection/ Fri, 06 Feb 2026 17:00:57 +0000 https://www.iadvanceseniorcare.com/?p=18118 The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emphasis on thoughtful planning. In memory care settings in particular, the built environment plays a critical role in fostering calmness, comfort, and meaningful connection. From layout and scale to materials, […]]]> https://www.iadvanceseniorcare.com/how-one-senior-care-community-restructured-its-approach-to-dining/ Wed, 04 Feb 2026 18:00:42 +0000 https://www.iadvanceseniorcare.com/?p=18107 Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall resident experience. At Agemark Senior Living, a shift toward a hospitality-driven dining model transformed more than daily meals. It reshaped organizational culture, elevated resident satisfaction, and sparked the creation of a national culinary conference that […]]]> https://www.iadvanceseniorcare.com/how-resident-councils-can-drive-positive-change-in-senior-care-communities/ Mon, 02 Feb 2026 22:30:45 +0000 https://www.iadvanceseniorcare.com/?p=18109 Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contribute to the places they call home. These councils help foster a sense of belonging, encourage teamwork, and provide a structured channel for resident input. Perhaps most importantly, resident councils can drive meaningful change by […]]]> https://www.iadvanceseniorcare.com/strategies-to-improve-hydration-and-nutrition-in-memory-care-settings/ Fri, 30 Jan 2026 15:00:27 +0000 https://www.iadvanceseniorcare.com/?p=18102 Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. Physical limitations, cognitive decline, and medication side effects can all reduce a resident’s desire or ability to eat and drink, increasing the risk of dehydration and malnutrition. For this reason, memory care staff must […]]]> https://www.iadvanceseniorcare.com/key-senior-living-trends-to-watch-in-2026/ Tue, 27 Jan 2026 07:55:32 +0000 https://www.iadvanceseniorcare.com/?p=18095 The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage challenges to new regulations shaping the industry, senior care is rapidly evolving – and it will continue to do so. In 2026, there will be new challenges, successes, and changes. IAdvance Senior Care […]]]> https://www.iadvanceseniorcare.com/10-advantages-to-unified-hr-and-workforce-tech/ Thu, 22 Jan 2026 22:43:26 +0000 https://www.iadvanceseniorcare.com/?p=18070 New white paper, sponsored by Smartlinx In this playbook, we will explore 10 steps to revolutionize your senior care organization, enabling you to overcome challenges, reduce costs, optimize resources, and elevate the quality of care you provide using purpose-built, unified workforce and HR technology. 10 Strategic Advantages of Unified Workforce & HR Solutions:

• Build Better Schedules & Optimize Resources
• Foster Communication & Empower Employee Self-Service
• Make Time & Attendance Accurate & Stress-Free
• Simplify HR & Accelerate Onboarding
• Drive Proactive Compliance & Mitigate Risk
• Master Comprehensive Payroll & Compensation Management
• Optimize Labor Costs & Drive Financial Efficiency
• Leverage Data-Driven Decision Making
• Reduce Administrative Burden for Leaders Boost Employee Morale & Secure Long-Term Retention

]]> https://www.iadvanceseniorcare.com/view-from-the-trenches-interview-with-jenny-albertson-nha/ Wed, 21 Jan 2026 19:20:51 +0000 https://www.iadvanceseniorcare.com/?p=18087 With the senior care industry facing mounting regulatory, financial, and demographic pressures, long-term care leaders are being asked to navigate increasingly complex terrain. In this article, Alan Horowitz explores how those challenges are playing out across skilled nursing, assisted living, hospice, and memory care through a wide-ranging conversation with Jenny Albertson. Jenny has served as […]]]> https://www.iadvanceseniorcare.com/elevating-sleep-quality-in-senior-living-practical-strategies-that-support-health-and-well-being/ Thu, 15 Jan 2026 04:15:06 +0000 https://www.iadvanceseniorcare.com/?p=18082 Sleep plays a vital role in overall health and wellness. Poor sleep quality can disrupt emotional regulation, impair cognitive function, and weaken immune defenses, and chronic sleep deprivation is linked to a higher risk of conditions such as diabetes and cardiovascular disease. While getting sufficient, high-quality sleep can be challenging for residents in senior care […]]]> https://www.iadvanceseniorcare.com/how-to-foster-a-culture-of-accountability-among-senior-care-staff/ Thu, 08 Jan 2026 17:00:28 +0000 https://www.iadvanceseniorcare.com/?p=18073 Senior care communities thrive on staff collaboration and teamwork, but their success also depends on staff accountability. Team members must take ownership of their responsibilities and decisions while remaining engaged, solution-oriented, and open to feedback. When leadership intentionally fosters a culture of accountability, it strengthens collaboration and empowers a motivated, high-performing team. Fostering Accountability in […]]]> https://www.iadvanceseniorcare.com/strategies-for-effective-leadership-during-staffing-shortages/ Tue, 06 Jan 2026 14:00:29 +0000 https://www.iadvanceseniorcare.com/?p=18054 Staffing shortages continue to challenge senior care communities, contributing to burnout and raising concerns about the quality of resident care. As these pressures intensify, effective leadership has become increasingly important. iAdvance Senior Care spoke with two industry experts about leadership strategies and how today’s leaders can help their communities navigate the ongoing strain of workforce […]]]> https://www.iadvanceseniorcare.com/building-the-next-generation-of-caregivers-how-organizations-can-effectively-recruit-gen-z-talent/ Mon, 29 Dec 2025 16:00:29 +0000 https://www.iadvanceseniorcare.com/?p=18051 Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand, greater reliance on technology, and a need for mission-driven professionals, Generation Z offers a promising solution to help close the workforce gap. Several senior care leaders recently shared how they are attracting, engaging, and […]]]> https://www.iadvanceseniorcare.com/best-practices-to-improve-family-communication-in-memory-care/ Wed, 24 Dec 2025 16:00:45 +0000 https://www.iadvanceseniorcare.com/?p=18033 Effective communication with residents’ family members is a cornerstone of quality memory care, yet it is often one of the most challenging aspects of senior living. Marc Friedlander, owner of Senior Assisted Solutions in Virginia, regularly advises families on senior living and memory care decisions for their loved ones. Through his work, he has observed […]]]> https://www.iadvanceseniorcare.com/webinar-ai-in-senior-living-sales-and-marketing-key-trends-to-watch-in-2026/ Fri, 19 Dec 2025 13:25:23 +0000 https://www.iadvanceseniorcare.com/?p=18043 AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities. Presented February 18, 2025 Panelists:Cara Cassner, Director of Marketing at The Kendal CorporationJordan Mabry, Enterprise Account Executive, MarchexMichael Pittore, Co-CEO of Agemark Senior LivingAshley Gloystein-Klatt, Vice President […]]]> https://www.iadvanceseniorcare.com/creative-ways-to-make-the-holidays-extra-special-for-memory-care-residents/ Wed, 17 Dec 2025 18:50:22 +0000 https://www.iadvanceseniorcare.com/?p=18031 Holiday celebrations are deeply meaningful for many memory care residents and their families. Continuing cherished traditions, even within a memory care setting, can foster comfort, joy, and a sense of belonging. At Agemark Senior Living, team members like Candice Harrison, the national life enrichment director, successfully find thoughtful and creative ways to make the holidays feel […]]]> https://www.iadvanceseniorcare.com/webinar-ai-in-senior-living-sales-and-marketing-key-trends-to-watch-in-2026/ Tue, 16 Dec 2025 09:01:48 +0000 https://www.iadvanceseniorcare.com/?p=17920 Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists:

• Cara Cassner, Director of Marketing at The Kendal Corporation
• Jordan Mabry, Enterprise Account Executive
• Michael Pittore, Co-CEO of Agemark Senior Living
• Ashley Gloystein-Klatt, Vice President of Marketing & Communications, Agemark

You'll learn:

• How AI search is changing consumer behavior—and how communities can capture attention through AI search results
• The most promising applications of AI in senior living that forward-looking communities are beginning to explore
• How AI call insights can help sales and marketing teams understand families’ needs more deeply
• Balancing efficiency with empathy when testing AI call agents
• Common pitfalls to avoid when piloting or scaling AI in senior living

]]> https://www.iadvanceseniorcare.com/honoring-the-individual-a-person-centered-approach-to-memory-care/ Fri, 12 Dec 2025 15:00:53 +0000 https://www.iadvanceseniorcare.com/?p=18021 Person-centered care is reshaping the senior care industry, with especially meaningful benefits in memory care. By prioritizing each individual’s needs, preferences, and life experiences, this approach moves away from traditional staff-centered models. As a result, memory care communities can deliver higher-quality care that truly respects and honors every resident as a whole person. How Memory […]]]> https://www.iadvanceseniorcare.com/how-equine-therapy-enriches-the-lives-of-skilled-nursing-residents/ Wed, 10 Dec 2025 13:00:07 +0000 https://www.iadvanceseniorcare.com/?p=17988 Many senior care communities embrace pet therapy, recognizing the calming and uplifting effect animals can have on residents. While dogs are the most common visitors, some programs even bring in miniature horses, which can easily navigate hallways, enter resident rooms, and interact with individuals in beds or wheelchairs. One senior care community, however, has taken […]]]> https://www.iadvanceseniorcare.com/view-from-the-trenches-an-interview-with-jennifer-stevens-lapsley-pt-phd-fapta/ Mon, 08 Dec 2025 16:00:57 +0000 https://www.iadvanceseniorcare.com/?p=18010 Falls remain one of the most persistent and consequential challenges in senior care. In this candid interview, Jennifer Stevens-Lapsley, PT, PhD, FAPTA, discusses fall risk identification, mobility-centered care, post-acute recovery, the roles of technology and AI, and emerging frameworks that promise more systematic and scalable approaches to fall prevention in skilled nursing and community settings. […]]]> https://www.iadvanceseniorcare.com/technology-training-for-frontline-staff-how-to-make-learning-new-tools-easier/ Fri, 05 Dec 2025 22:35:31 +0000 https://www.iadvanceseniorcare.com/?p=18002 As technology becomes increasingly integral to the senior care industry, staff are faced with learning new platforms and tools at a rapid pace. In many cases, adopting new technology can significantly alter daily responsibilities, and the learning curve can be steep. As senior care communities evaluate and implement new systems, it’s essential that they place […]]]> https://www.iadvanceseniorcare.com/the-labor-cost-leak-uncovering-hidden-costs-in-your-senior-care-organization/ Fri, 05 Dec 2025 03:55:36 +0000 https://www.iadvanceseniorcare.com/?p=17997 The Labor Cost Leak:Uncovering Hidden Costs in Your Senior Care OrganizationA new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities. Presented December 3, 2025 Moderator:Paige Cerulli, Author & Editor at I Advance Senior CarePanelists:Thomas VanAntwerp, Senior Director of Solutions Consulting, SmartlinxJennifer Mills, Director of Marketing, Smartlinx Sponsored byThis event […]]]> https://www.iadvanceseniorcare.com/building-resilience-in-memory-care-leadership-strategies-that-strengthen-teams/ Wed, 03 Dec 2025 20:00:25 +0000 https://www.iadvanceseniorcare.com/?p=17987 Memory care staff encounter significant stress, challenges, and setbacks every day. When staff are resilient — able to cope effectively and bounce back — they help create a stronger, more positive workforce. Building this resilience requires both essential skills and consistent support and guidance from supervisors and leaders. By intentionally cultivating a resilient memory care […]]]> https://www.iadvanceseniorcare.com/how-to-handle-difficult-conversations-with-families-and-residents/ Tue, 02 Dec 2025 08:00:08 +0000 https://www.iadvanceseniorcare.com/?p=17980 Difficult conversations are inevitable in senior care. At some point, staff will need to discuss changing care needs or other sensitive topics with residents and their families. Preparing in advance and approaching these conversations with intention can make them more productive and less emotionally taxing for everyone involved. Common Mistakes to Avoid During Difficult Conversations […]]]>