https://www.iadvanceseniorcare.com/ Institute for the Advancement of Senior Care - Office Website Mon, 06 Apr 2026 17:25:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.iadvanceseniorcare.com/wp-content/uploads/2019/07/cropped-IASC_logo_final-trimmed-favicon-1-130x130.png https://www.iadvanceseniorcare.com/ 32 32 https://www.iadvanceseniorcare.com/make-every-message-matter-how-communities-can-use-ai-to-personalize-marketing-and-outreach/ Mon, 06 Apr 2026 12:00:54 +0000 https://www.iadvanceseniorcare.com/?p=18199 Personalization has become a cornerstone of marketing today. From delivering messages that resonate with specific audiences to improving conversion rates and maximizing return on investment, it plays a critical role in effective communication for organizations today. With recent advances in AI, senior care communities now have access to powerful tools that make personalization more scalable […]]]> https://www.iadvanceseniorcare.com/how-senior-care-communities-can-strengthen-staff-to-resident-communication/ Mon, 30 Mar 2026 20:50:39 +0000 https://www.iadvanceseniorcare.com/?p=18198 Communication in senior care communities is essential for many functions, playing a key role in resident safety, care, and quality of life. Yet maintaining consistent, meaningful communication between staff and residents can be difficult, especially when teams are stretched thin or managing heavy workloads. By taking intentional steps to strengthen communication practices, communities can enhance […]]]> https://www.iadvanceseniorcare.com/how-to-develop-a-content-calendar-for-your-senior-care-blog-and-social-media-that-drives-real-results/ Fri, 27 Mar 2026 15:00:53 +0000 https://www.iadvanceseniorcare.com/?p=18197 Your content calendar serves as the foundation of your senior care community’s blog and social media strategy. Done well, it creates alignment across your messaging, provides structure for consistent publishing, and strengthens overall marketing performance. By understanding how to build and maintain an effective content calendar, you can turn it into a powerful tool that […]]]> https://www.iadvanceseniorcare.com/how-senior-care-teams-can-spend-less-time-on-documentation-and-more-time-with-residents/ Tue, 24 Mar 2026 21:30:38 +0000 https://www.iadvanceseniorcare.com/?p=18185 Documentation plays a critical role in supporting resident health, safety, and regulatory compliance. However, in senior care communities, it can quickly become a major drain on staff time. As documentation demands increase, time available for direct resident care decreases, especially in already short-staffed environments. Fortunately, there are several steps communities can take to reduce the […]]]> https://www.iadvanceseniorcare.com/the-power-of-peer-coaching-building-skills-confidence-and-collaboration-among-nursing-staff/ Fri, 20 Mar 2026 14:00:14 +0000 https://www.iadvanceseniorcare.com/?p=18181 Many senior care communities incorporate peer coaching into the orientation process—and for good reason. Peer coaching plays a critical role in helping new employees succeed as they transition into their roles. According to Denise Winzeler, director of education and certification strategy at the American Association of Post Acute Care Nursing (AAPACN), it supports new team […]]]> https://www.iadvanceseniorcare.com/could-the-small-home-model-be-the-future-of-senior-living/ Tue, 17 Mar 2026 07:06:57 +0000 https://www.iadvanceseniorcare.com/?p=18172 When many people picture a senior care community, they imagine a large, multi-story facility with dozens of private rooms. But a different approach is gaining traction. The small home model is emerging as an alternative that prioritizes scale, familiarity, and personalized care.  In December 2025, Wellpointe Inc. opened Fresno Guest Home #28, a 2,600-square-foot residence featuring […]]]> https://www.iadvanceseniorcare.com/how-a-b-testing-can-improve-the-performance-of-your-website-landing-page/ Tue, 10 Mar 2026 07:47:48 +0000 https://www.iadvanceseniorcare.com/?p=18169 Landing pages play a critical role in a senior care community’s marketing strategy. They’re often the first place prospective residents and families land after clicking an ad, making them critical for generating inquiries, phone calls, and tour requests. The performance of these web pages directly affects conversion rates, the quality of leads, and ultimately the […]]]> https://www.iadvanceseniorcare.com/how-to-capture-and-convert-more-leads-from-virtual-senior-living-tours/ Wed, 04 Mar 2026 02:00:22 +0000 https://www.iadvanceseniorcare.com/?p=18164 The pandemic accelerated the adoption of virtual tours across senior care, and the format has proven its staying power. Today, many communities continue to offer virtual tours as a standard part of their marketing strategy. These digital experiences allow seniors and their families to explore options without leaving home, serving as both an introduction and […]]]> https://www.iadvanceseniorcare.com/grief-support-in-senior-care-how-to-help-residents-navigate-loss/ Thu, 26 Feb 2026 10:45:01 +0000 https://www.iadvanceseniorcare.com/?p=18158 Loss is an inevitable part of life in senior care communities, where residents may experience the deaths of close friends more than once. Grief in these settings can be especially layered, and offering meaningful support is not always simple. Still, it is essential. When communities establish a thoughtful grief support plan in advance, they can […]]]> https://www.iadvanceseniorcare.com/rethinking-senior-care-pricing-to-expand-access-without-sacrificing-quality/ Tue, 24 Feb 2026 04:16:05 +0000 https://www.iadvanceseniorcare.com/?p=18153 Balancing affordability with quality of care remains one of the senior care industry’s greatest challenges. For many older adults, however, affordability is not simply a financial concern. It is a determining factor in whether care is accessible at all. A Morningstar Center for Retirement & Policy Studies analysis estimates that about 43 percent of Baby […]]]> https://www.iadvanceseniorcare.com/how-leadership-skills-and-management-tools-can-help-the-dns-drive-change/ Fri, 20 Feb 2026 15:00:21 +0000 https://www.iadvanceseniorcare.com/?p=18142 Implementing and sustaining a new process or system may seem like an overwhelming proposition to a busy director of nursing services (DNS). However, good leadership skills and the right management tools for the job can make a world of difference. Taking the following steps will help the DNS be better prepared for change management: 1. […]]]> https://www.iadvanceseniorcare.com/marketing-niche-senior-living-services-how-to-align-identity-messaging-and-brand/ Wed, 18 Feb 2026 13:00:45 +0000 https://www.iadvanceseniorcare.com/?p=18140 As seniors’ needs and expectations continue to evolve, senior care communities are evolving with them. Niche offerings, including communities designed for specific lifestyles, identities, or levels of luxury, are becoming more common. Marketing these services successfully requires more than a traditional approach. It calls for a deep understanding of your audience, highly intentional messaging, and […]]]> https://www.iadvanceseniorcare.com/designing-outdoor-spaces-that-enhance-resident-wellness/ Thu, 12 Feb 2026 13:00:34 +0000 https://www.iadvanceseniorcare.com/?p=18133 Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physical health, cognitive function, and emotional well-being. For communities planning new construction or renovating existing campuses, outdoor environments deserve the same strategic attention as interiors. Read on to discover how intentional design decisions can transform outdoor spaces […]]]> https://www.iadvanceseniorcare.com/how-ai-is-reshaping-senior-living-sales-and-marketing/ Mon, 09 Feb 2026 16:00:40 +0000 https://www.iadvanceseniorcare.com/?p=18122 Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing efforts, and better understand the needs of prospective residents and their families. These themes emerged during a recent iAdvance Senior Care webinar, “AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026.” The panelists included: […]]]> https://www.iadvanceseniorcare.com/how-to-create-memory-care-spaces-that-promote-calmness-and-connection/ Fri, 06 Feb 2026 17:00:57 +0000 https://www.iadvanceseniorcare.com/?p=18118 The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emphasis on thoughtful planning. In memory care settings in particular, the built environment plays a critical role in fostering calmness, comfort, and meaningful connection. From layout and scale to materials, […]]]> https://www.iadvanceseniorcare.com/how-one-senior-care-community-restructured-its-approach-to-dining/ Wed, 04 Feb 2026 18:00:42 +0000 https://www.iadvanceseniorcare.com/?p=18107 Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall resident experience. At Agemark Senior Living, a shift toward a hospitality-driven dining model transformed more than daily meals. It reshaped organizational culture, elevated resident satisfaction, and sparked the creation of a national culinary conference that […]]]> https://www.iadvanceseniorcare.com/how-resident-councils-can-drive-positive-change-in-senior-care-communities/ Mon, 02 Feb 2026 22:30:45 +0000 https://www.iadvanceseniorcare.com/?p=18109 Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contribute to the places they call home. These councils help foster a sense of belonging, encourage teamwork, and provide a structured channel for resident input. Perhaps most importantly, resident councils can drive meaningful change by […]]]> https://www.iadvanceseniorcare.com/strategies-to-improve-hydration-and-nutrition-in-memory-care-settings/ Fri, 30 Jan 2026 15:00:27 +0000 https://www.iadvanceseniorcare.com/?p=18102 Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. Physical limitations, cognitive decline, and medication side effects can all reduce a resident’s desire or ability to eat and drink, increasing the risk of dehydration and malnutrition. For this reason, memory care staff must […]]]> https://www.iadvanceseniorcare.com/key-senior-living-trends-to-watch-in-2026/ Tue, 27 Jan 2026 07:55:32 +0000 https://www.iadvanceseniorcare.com/?p=18095 The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage challenges to new regulations shaping the industry, senior care is rapidly evolving – and it will continue to do so. In 2026, there will be new challenges, successes, and changes. IAdvance Senior Care […]]]> https://www.iadvanceseniorcare.com/10-advantages-to-unified-hr-and-workforce-tech/ Thu, 22 Jan 2026 22:43:26 +0000 https://www.iadvanceseniorcare.com/?p=18070 New white paper, sponsored by Smartlinx In this playbook, we will explore 10 steps to revolutionize your senior care organization, enabling you to overcome challenges, reduce costs, optimize resources, and elevate the quality of care you provide using purpose-built, unified workforce and HR technology. 10 Strategic Advantages of Unified Workforce & HR Solutions:

• Build Better Schedules & Optimize Resources
• Foster Communication & Empower Employee Self-Service
• Make Time & Attendance Accurate & Stress-Free
• Simplify HR & Accelerate Onboarding
• Drive Proactive Compliance & Mitigate Risk
• Master Comprehensive Payroll & Compensation Management
• Optimize Labor Costs & Drive Financial Efficiency
• Leverage Data-Driven Decision Making
• Reduce Administrative Burden for Leaders Boost Employee Morale & Secure Long-Term Retention

]]> https://www.iadvanceseniorcare.com/view-from-the-trenches-interview-with-jenny-albertson-nha/ Wed, 21 Jan 2026 19:20:51 +0000 https://www.iadvanceseniorcare.com/?p=18087 With the senior care industry facing mounting regulatory, financial, and demographic pressures, long-term care leaders are being asked to navigate increasingly complex terrain. In this article, Alan Horowitz explores how those challenges are playing out across skilled nursing, assisted living, hospice, and memory care through a wide-ranging conversation with Jenny Albertson. Jenny has served as […]]]> https://www.iadvanceseniorcare.com/elevating-sleep-quality-in-senior-living-practical-strategies-that-support-health-and-well-being/ Thu, 15 Jan 2026 04:15:06 +0000 https://www.iadvanceseniorcare.com/?p=18082 Sleep plays a vital role in overall health and wellness. Poor sleep quality can disrupt emotional regulation, impair cognitive function, and weaken immune defenses, and chronic sleep deprivation is linked to a higher risk of conditions such as diabetes and cardiovascular disease. While getting sufficient, high-quality sleep can be challenging for residents in senior care […]]]> https://www.iadvanceseniorcare.com/how-to-foster-a-culture-of-accountability-among-senior-care-staff/ Thu, 08 Jan 2026 17:00:28 +0000 https://www.iadvanceseniorcare.com/?p=18073 Senior care communities thrive on staff collaboration and teamwork, but their success also depends on staff accountability. Team members must take ownership of their responsibilities and decisions while remaining engaged, solution-oriented, and open to feedback. When leadership intentionally fosters a culture of accountability, it strengthens collaboration and empowers a motivated, high-performing team. Fostering Accountability in […]]]> https://www.iadvanceseniorcare.com/strategies-for-effective-leadership-during-staffing-shortages/ Tue, 06 Jan 2026 14:00:29 +0000 https://www.iadvanceseniorcare.com/?p=18054 Staffing shortages continue to challenge senior care communities, contributing to burnout and raising concerns about the quality of resident care. As these pressures intensify, effective leadership has become increasingly important. iAdvance Senior Care spoke with two industry experts about leadership strategies and how today’s leaders can help their communities navigate the ongoing strain of workforce […]]]> https://www.iadvanceseniorcare.com/building-the-next-generation-of-caregivers-how-organizations-can-effectively-recruit-gen-z-talent/ Mon, 29 Dec 2025 16:00:29 +0000 https://www.iadvanceseniorcare.com/?p=18051 Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand, greater reliance on technology, and a need for mission-driven professionals, Generation Z offers a promising solution to help close the workforce gap. Several senior care leaders recently shared how they are attracting, engaging, and […]]]> https://www.iadvanceseniorcare.com/best-practices-to-improve-family-communication-in-memory-care/ Wed, 24 Dec 2025 16:00:45 +0000 https://www.iadvanceseniorcare.com/?p=18033 Effective communication with residents’ family members is a cornerstone of quality memory care, yet it is often one of the most challenging aspects of senior living. Marc Friedlander, owner of Senior Assisted Solutions in Virginia, regularly advises families on senior living and memory care decisions for their loved ones. Through his work, he has observed […]]]> https://www.iadvanceseniorcare.com/webinar-ai-in-senior-living-sales-and-marketing-key-trends-to-watch-in-2026/ Fri, 19 Dec 2025 13:25:23 +0000 https://www.iadvanceseniorcare.com/?p=18043 AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities. Presented February 18, 2025 Panelists:Cara Cassner, Director of Marketing at The Kendal CorporationJordan Mabry, Enterprise Account Executive, MarchexMichael Pittore, Co-CEO of Agemark Senior LivingAshley Gloystein-Klatt, Vice President […]]]> https://www.iadvanceseniorcare.com/creative-ways-to-make-the-holidays-extra-special-for-memory-care-residents/ Wed, 17 Dec 2025 18:50:22 +0000 https://www.iadvanceseniorcare.com/?p=18031 Holiday celebrations are deeply meaningful for many memory care residents and their families. Continuing cherished traditions, even within a memory care setting, can foster comfort, joy, and a sense of belonging. At Agemark Senior Living, team members like Candice Harrison, the national life enrichment director, successfully find thoughtful and creative ways to make the holidays feel […]]]> https://www.iadvanceseniorcare.com/webinar-ai-in-senior-living-sales-and-marketing-key-trends-to-watch-in-2026/ Tue, 16 Dec 2025 09:01:48 +0000 https://www.iadvanceseniorcare.com/?p=17920 Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists:

• Cara Cassner, Director of Marketing at The Kendal Corporation
• Jordan Mabry, Enterprise Account Executive
• Michael Pittore, Co-CEO of Agemark Senior Living
• Ashley Gloystein-Klatt, Vice President of Marketing & Communications, Agemark

You'll learn:

• How AI search is changing consumer behavior—and how communities can capture attention through AI search results
• The most promising applications of AI in senior living that forward-looking communities are beginning to explore
• How AI call insights can help sales and marketing teams understand families’ needs more deeply
• Balancing efficiency with empathy when testing AI call agents
• Common pitfalls to avoid when piloting or scaling AI in senior living

]]> https://www.iadvanceseniorcare.com/honoring-the-individual-a-person-centered-approach-to-memory-care/ Fri, 12 Dec 2025 15:00:53 +0000 https://www.iadvanceseniorcare.com/?p=18021 Person-centered care is reshaping the senior care industry, with especially meaningful benefits in memory care. By prioritizing each individual’s needs, preferences, and life experiences, this approach moves away from traditional staff-centered models. As a result, memory care communities can deliver higher-quality care that truly respects and honors every resident as a whole person. How Memory […]]]>