https://www.iadvanceseniorcare.com/ Institute for the Advancement of Senior Care - Office Website Wed, 20 May 2026 08:21:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.iadvanceseniorcare.com/wp-content/uploads/2019/07/cropped-IASC_logo_final-trimmed-favicon-1-130x130.png https://www.iadvanceseniorcare.com/ 32 32 https://www.iadvanceseniorcare.com/strategies-to-strengthen-team-collaboration-in-senior-care-settings/ Wed, 20 May 2026 08:30:41 +0000 https://www.iadvanceseniorcare.com/?p=18285 Staff are a senior care community’s greatest asset, and strong collaboration can make that asset even more effective. Yet many communities struggle with cross-team communication and coordination. Workforce silos and limited collaboration can affect everything from staff productivity to care consistency and quality. Fortunately, communities can take meaningful steps to strengthen teamwork and improve collaboration […]]]> https://www.iadvanceseniorcare.com/how-senior-care-communities-can-support-staff-morale-during-budget-cuts/ Wed, 13 May 2026 20:55:03 +0000 https://www.iadvanceseniorcare.com/?p=18270 Senior care community staff face many challenges on the job, but periods of budget cuts can be especially difficult to navigate. Budget cuts evoke many emotions, including fear, frustration, and unease, all of which can negatively affect job performance and morale. Because staff members play such a crucial role in resident care and quality of […]]]> https://www.iadvanceseniorcare.com/webinar-from-reactive-care-to-proactive-wellness/ Wed, 13 May 2026 19:01:46 +0000 https://www.iadvanceseniorcare.com/?p=18239 A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities. Wednesday | June 10, 2026 | 2 p.m. Eastern Panelists: Pat Tarnowski, PT, MBA, Chief Commercial Officer, OneStep Sara Kyle, PhD, Founder and Principal, EverWell Veronica “Mo” Carr, Avendelle Assisted Living Franchisee and Founder of MoBetter Global Care […]]]> https://www.iadvanceseniorcare.com/leveraging-ai-in-senior-care-opportunities-risks-and-real-world-results/ Fri, 08 May 2026 18:00:27 +0000 https://www.iadvanceseniorcare.com/?p=18263 Our aim with this report is to help you and your organization discover new ways to think about senior care practices and continue to improve operations and conditions in your facility for both residents and staff. Download now »]]> https://www.iadvanceseniorcare.com/how-to-improve-resident-intake-assessments-for-better-outcomes/ Tue, 05 May 2026 05:15:32 +0000 https://www.iadvanceseniorcare.com/?p=18257 Resident intake assessments play a crucial role in senior care, influencing resident safety, quality of care, and the overall transition experience into a community. While these assessments deliver essential insights to communities, they’re not foolproof, and gathering complete, accurate information can be complex. Investing time and strategy into improving the intake process can produce meaningful […]]]> https://www.iadvanceseniorcare.com/search-engine-marketing-trends-in-senior-living/ Fri, 01 May 2026 18:53:22 +0000 https://www.iadvanceseniorcare.com/?p=18250 Search engine marketing is evolving quickly, and it can be difficult to keep up. Strategies that worked a year ago may already be outdated, forcing senior living operators to continuously reassess how they reach prospective residents and their families. To better understand where the industry is headed, i Advance Senior Care spoke with marketing experts […]]]> https://www.iadvanceseniorcare.com/finding-your-voice-how-senior-care-communities-can-build-a-distinct-and-trustworthy-brand/ Wed, 29 Apr 2026 20:42:23 +0000 https://www.iadvanceseniorcare.com/?p=18242 Whether you’re creating social media posts, website copy, or other marketing materials, a clear and consistent brand voice should shape every message your senior care community shares. Defining that voice is not always easy, but it is essential to building stronger, more effective marketing that resonates with the right audience. Read on to learn how […]]]> https://www.iadvanceseniorcare.com/integrating-spiritual-care-in-senior-living-best-practices-for-meaningful-resident-support/ Mon, 27 Apr 2026 19:35:31 +0000 https://www.iadvanceseniorcare.com/?p=18232 Senior care communities often prioritize physical health, but for many residents, spiritual well-being is just as important to their overall quality of life. Integrating spiritual care into residential settings can be complex, yet leading organizations are finding effective ways to overcome challenges such as connecting with local faith leaders and ensuring residents are aware of […]]]> https://www.iadvanceseniorcare.com/cyber-breach-response-planning-for-senior-care-communities-6-steps-to-implement-now/ Mon, 20 Apr 2026 14:00:27 +0000 https://www.iadvanceseniorcare.com/?p=18223 The senior care industry relies heavily on technology and connectivity, which makes cyber breaches a serious and growing risk. According to SentinelOne, global cyber security data breaches have increased by as much as 40 percent in 2026, with attacks now averaging 1,968 per week—an 18 percent increase compared to 2025. A fast, well-coordinated response can […]]]> https://www.iadvanceseniorcare.com/webinar-4-steps-to-successfully-adopting-technology-in-senior-living/ Fri, 17 Apr 2026 13:56:27 +0000 https://www.iadvanceseniorcare.com/?p=18194 Thursday | May 28, 2026 | 2 p.m. Eastern Panelists: Scott Sawicki, Senior Director of Growth Marketing at SafelyYou Josh Robison, DPT, PT, ATC, CDP, CFPS, Senior Implementation Manager & Lead at SafelyYou Nate Hauenstein, MBA, PMP, Vice President of IT Operations at Vi Living Tino Popescu, Chief of Clinical Operations at Maplewood Senior Living […]]]> https://www.iadvanceseniorcare.com/putting-video-to-work-for-your-senior-care-community/ Tue, 14 Apr 2026 08:45:38 +0000 https://www.iadvanceseniorcare.com/?p=18219 Before a prospective resident or their family ever speaks with your sales team, they are already forming impressions. Video has become one of the most effective ways to shape those impressions early. When used well, it builds trust, creates emotional connection, and offers a more complete picture of daily life than static images or written […]]]> https://www.iadvanceseniorcare.com/pet-therapy-in-senior-care-how-to-create-safe-meaningful-experiences/ Fri, 10 Apr 2026 08:55:27 +0000 https://www.iadvanceseniorcare.com/?p=18214 Pet therapy can be a valuable addition to senior care communities, offering meaningful emotional and psychological benefits while encouraging social connection among residents. However, creating a safe and effective program requires more than simply inviting animals into the space. Thoughtful planning—ranging from choosing qualified providers to designing sessions around resident needs—is essential for success. Read […]]]> https://www.iadvanceseniorcare.com/make-every-message-matter-how-communities-can-use-ai-to-personalize-marketing-and-outreach/ Mon, 06 Apr 2026 12:00:54 +0000 https://www.iadvanceseniorcare.com/?p=18199 Personalization has become a cornerstone of marketing today. From delivering messages that resonate with specific audiences to improving conversion rates and maximizing return on investment, it plays a critical role in effective communication for organizations today. With recent advances in AI, senior care communities now have access to powerful tools that make personalization more scalable […]]]> https://www.iadvanceseniorcare.com/how-senior-care-communities-can-strengthen-staff-to-resident-communication/ Mon, 30 Mar 2026 20:50:39 +0000 https://www.iadvanceseniorcare.com/?p=18198 Communication in senior care communities is essential for many functions, playing a key role in resident safety, care, and quality of life. Yet maintaining consistent, meaningful communication between staff and residents can be difficult, especially when teams are stretched thin or managing heavy workloads. By taking intentional steps to strengthen communication practices, communities can enhance […]]]> https://www.iadvanceseniorcare.com/how-to-develop-a-content-calendar-for-your-senior-care-blog-and-social-media-that-drives-real-results/ Fri, 27 Mar 2026 15:00:53 +0000 https://www.iadvanceseniorcare.com/?p=18197 Your content calendar serves as the foundation of your senior care community’s blog and social media strategy. Done well, it creates alignment across your messaging, provides structure for consistent publishing, and strengthens overall marketing performance. By understanding how to build and maintain an effective content calendar, you can turn it into a powerful tool that […]]]> https://www.iadvanceseniorcare.com/how-senior-care-teams-can-spend-less-time-on-documentation-and-more-time-with-residents/ Tue, 24 Mar 2026 21:30:38 +0000 https://www.iadvanceseniorcare.com/?p=18185 Documentation plays a critical role in supporting resident health, safety, and regulatory compliance. However, in senior care communities, it can quickly become a major drain on staff time. As documentation demands increase, time available for direct resident care decreases, especially in already short-staffed environments. Fortunately, there are several steps communities can take to reduce the […]]]> https://www.iadvanceseniorcare.com/the-power-of-peer-coaching-building-skills-confidence-and-collaboration-among-nursing-staff/ Fri, 20 Mar 2026 14:00:14 +0000 https://www.iadvanceseniorcare.com/?p=18181 Many senior care communities incorporate peer coaching into the orientation process—and for good reason. Peer coaching plays a critical role in helping new employees succeed as they transition into their roles. According to Denise Winzeler, director of education and certification strategy at the American Association of Post Acute Care Nursing (AAPACN), it supports new team […]]]> https://www.iadvanceseniorcare.com/could-the-small-home-model-be-the-future-of-senior-living/ Tue, 17 Mar 2026 07:06:57 +0000 https://www.iadvanceseniorcare.com/?p=18172 When many people picture a senior care community, they imagine a large, multi-story facility with dozens of private rooms. But a different approach is gaining traction. The small home model is emerging as an alternative that prioritizes scale, familiarity, and personalized care.  In December 2025, Wellpointe Inc. opened Fresno Guest Home #28, a 2,600-square-foot residence featuring […]]]> https://www.iadvanceseniorcare.com/how-a-b-testing-can-improve-the-performance-of-your-website-landing-page/ Tue, 10 Mar 2026 07:47:48 +0000 https://www.iadvanceseniorcare.com/?p=18169 Landing pages play a critical role in a senior care community’s marketing strategy. They’re often the first place prospective residents and families land after clicking an ad, making them critical for generating inquiries, phone calls, and tour requests. The performance of these web pages directly affects conversion rates, the quality of leads, and ultimately the […]]]> https://www.iadvanceseniorcare.com/how-to-capture-and-convert-more-leads-from-virtual-senior-living-tours/ Wed, 04 Mar 2026 02:00:22 +0000 https://www.iadvanceseniorcare.com/?p=18164 The pandemic accelerated the adoption of virtual tours across senior care, and the format has proven its staying power. Today, many communities continue to offer virtual tours as a standard part of their marketing strategy. These digital experiences allow seniors and their families to explore options without leaving home, serving as both an introduction and […]]]> https://www.iadvanceseniorcare.com/grief-support-in-senior-care-how-to-help-residents-navigate-loss/ Thu, 26 Feb 2026 10:45:01 +0000 https://www.iadvanceseniorcare.com/?p=18158 Loss is an inevitable part of life in senior care communities, where residents may experience the deaths of close friends more than once. Grief in these settings can be especially layered, and offering meaningful support is not always simple. Still, it is essential. When communities establish a thoughtful grief support plan in advance, they can […]]]> https://www.iadvanceseniorcare.com/rethinking-senior-care-pricing-to-expand-access-without-sacrificing-quality/ Tue, 24 Feb 2026 04:16:05 +0000 https://www.iadvanceseniorcare.com/?p=18153 Balancing affordability with quality of care remains one of the senior care industry’s greatest challenges. For many older adults, however, affordability is not simply a financial concern. It is a determining factor in whether care is accessible at all. A Morningstar Center for Retirement & Policy Studies analysis estimates that about 43 percent of Baby […]]]> https://www.iadvanceseniorcare.com/how-leadership-skills-and-management-tools-can-help-the-dns-drive-change/ Fri, 20 Feb 2026 15:00:21 +0000 https://www.iadvanceseniorcare.com/?p=18142 Implementing and sustaining a new process or system may seem like an overwhelming proposition to a busy director of nursing services (DNS). However, good leadership skills and the right management tools for the job can make a world of difference. Taking the following steps will help the DNS be better prepared for change management: 1. […]]]> https://www.iadvanceseniorcare.com/marketing-niche-senior-living-services-how-to-align-identity-messaging-and-brand/ Wed, 18 Feb 2026 13:00:45 +0000 https://www.iadvanceseniorcare.com/?p=18140 As seniors’ needs and expectations continue to evolve, senior care communities are evolving with them. Niche offerings, including communities designed for specific lifestyles, identities, or levels of luxury, are becoming more common. Marketing these services successfully requires more than a traditional approach. It calls for a deep understanding of your audience, highly intentional messaging, and […]]]> https://www.iadvanceseniorcare.com/designing-outdoor-spaces-that-enhance-resident-wellness/ Thu, 12 Feb 2026 13:00:34 +0000 https://www.iadvanceseniorcare.com/?p=18133 Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physical health, cognitive function, and emotional well-being. For communities planning new construction or renovating existing campuses, outdoor environments deserve the same strategic attention as interiors. Read on to discover how intentional design decisions can transform outdoor spaces […]]]> https://www.iadvanceseniorcare.com/how-ai-is-reshaping-senior-living-sales-and-marketing/ Mon, 09 Feb 2026 16:00:40 +0000 https://www.iadvanceseniorcare.com/?p=18122 Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing efforts, and better understand the needs of prospective residents and their families. These themes emerged during a recent iAdvance Senior Care webinar, “AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026.” The panelists included: […]]]> https://www.iadvanceseniorcare.com/how-to-create-memory-care-spaces-that-promote-calmness-and-connection/ Fri, 06 Feb 2026 17:00:57 +0000 https://www.iadvanceseniorcare.com/?p=18118 The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emphasis on thoughtful planning. In memory care settings in particular, the built environment plays a critical role in fostering calmness, comfort, and meaningful connection. From layout and scale to materials, […]]]> https://www.iadvanceseniorcare.com/how-one-senior-care-community-restructured-its-approach-to-dining/ Wed, 04 Feb 2026 18:00:42 +0000 https://www.iadvanceseniorcare.com/?p=18107 Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall resident experience. At Agemark Senior Living, a shift toward a hospitality-driven dining model transformed more than daily meals. It reshaped organizational culture, elevated resident satisfaction, and sparked the creation of a national culinary conference that […]]]> https://www.iadvanceseniorcare.com/how-resident-councils-can-drive-positive-change-in-senior-care-communities/ Mon, 02 Feb 2026 22:30:45 +0000 https://www.iadvanceseniorcare.com/?p=18109 Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contribute to the places they call home. These councils help foster a sense of belonging, encourage teamwork, and provide a structured channel for resident input. Perhaps most importantly, resident councils can drive meaningful change by […]]]> https://www.iadvanceseniorcare.com/strategies-to-improve-hydration-and-nutrition-in-memory-care-settings/ Fri, 30 Jan 2026 15:00:27 +0000 https://www.iadvanceseniorcare.com/?p=18102 Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. Physical limitations, cognitive decline, and medication side effects can all reduce a resident’s desire or ability to eat and drink, increasing the risk of dehydration and malnutrition. For this reason, memory care staff must […]]]>