What do you understand by the layout of the two pages above? Sure, the one on the right seems easy to scan. You can most certainly make out that the title, picture and call-to-action button in the end are the most important elements on the page. And of course, this is followed by the subheadings and other supporting elements on the page.

In an ideal world, the page on the left would be as happily received as the one on the right. People would read every word on a web page. But if you talk about results in the real-world, a page like the one displayed on the left (in the above image) is a big fail.

Going through the whole page to figure out what is it about and what is expected of me, as a reader, is too much work in itself. Who has the time for that? I would rather switch to another website. Thank you very much.

Using Visual Hierarchy to Guide Thought Pattern of Site Visitors

So basically you only have a few seconds to grab the attention of your visitors and explain to them what your site is about and what’s the task you want them to complete. And this is exactly where visual hierarchy comes in.

In simple words, it all comes down to how you utilize subtle visual cues so that your visitors process the information the way you want, to take your desired action unconsciously.

While visual hierarchy is a much talked-about subject, not many consider it as basis for A/B testing ideas. But this case is different. Our customer, Underwater Audio, recently tapped this concept and used Visual Website Optimizer to test their homepage.

This is the Control page (original page) of the test, which was also the homepage of their site:

The Business Need

As their name suggests, Underwater Audio, is an online store that establishes its USP with their unique range of aqua products, like underwater iPod, swimbuds headphones, and aqua goggles. As any other eCommerce store, the primary business need is to increase the sale of products through their online store.

Test Hypothesis

The hypothesis was that swapping the placement of the call-to-action (CTA) button and the testimonial bubble would visually reinforce the thought progression of title>quotation>action (because of the F-shaped eye scan pattern) of site visitors, making Underwater Audio’s case more compelling, which would increase sales.

The added benefit of this change was that this will also clear the main image of the product, which was otherwise hidden under the testimonial bubble in the Control page.

This is the Variation page after the CTA button and the testimonial bubble were swapped:

Result

As expected, the Variation beat the Control with a percentage increase of 35.6% in sales.

Here’s a Comparison image for you to quickly evaluate the change that was made:

This case study emphasizes that web design is not all about aesthetics. It is meant to communicate a message. How you adjust visual weight of various elements on your web page is what decides how clearly that message is conveyed to your visitors.

After all, it is the order created by Underwater Audio with proper alignment of their visual hierarchy that helped visitors connect the dots and understand the story that was present on the web page.

With right prioritization and organization of visual elements, they made sure that their qualified leads on the next page have read the testimonial on the webpage, which of course influenced their decision-making further down in the sales funnel.

If you notice carefully, this case also shows how wrong placement of CTA button can affect your sales. It seems quite likely that visitors who proceeded to the next page from the Control didn’t read the testimonial.

Overall this seems like a good landing page and follow many landing page best practices mentioned by Oli Gardener. Some other points that are otherwise same in both the versions but are still worth mentioning are -

• The testimonial by a professional swimmer is absolutely relevant to their aquatic industry type.
• The distinguished color of the CTA button makes it stand out even though its placement was switched from the whitespace in the Control to a relatively dense background in the Variation.
• The larger font size is used to bring attention to the important part of the testimonial.
• The more cautionary details, like the price are not mentioned on the homepage itself to avoid scare people off. Instead, it is reserved to be revealed at the next step once the visitor has shown some interest.
• The most important category “Products” in the top navigation bar is reinforced by with bold text and increased font size.
• Trust elements, like a clear display of their customer care number on top right and the security seal from Go Daddy on the top left, are used to add credibility to the site.
• Free shipping, warranty period, and payment methods available are some other most basic concerns that are addressed on the homepage itself so that only the highly qualified leads proceed to the next step.

Finally, it is important to understand that for an effective visual hierarchy, you must first figure out the parts of the content and the goals of the web page that are most important for you, before you begin designing your page.

Tests that Underwater Audio Can Try

• Adding a picture/website of the professional swimmer (whose testimonial is displayed) can lend more credibility to the testimonial. One of our recent case studies revealed a 58.29% increase in sales for an online watch retailer who included a Trust Pilot Review Widget on their website, which emphasizes the need to add credibility to testimonials and reviews on a website.
• Since the customer support number mentioned on the website doesn’t clarify if it’s toll free, I guess it’s fair to assume that they might be losing out on thousands of non-US customers who might be reluctant to make an expensive international call. Live chat widget should be of great help for visitors when they are stuck somewhere in the buying process or if they need any clarification.

Your Turn

What’s your take? Do you have any test suggestions for Underwater Audio? Which one of the above mentioned tests do you think they should try? Share it with us in the comments section and we’ll sure forward it to them.

Image Credit: Van SEO Design

The post Improved Visual Hierarchy Increases Online Sales by 35.6% for Underwater Audio appeared first on Visual Website Optimizer Blog.

Online dating is all about messages and profile pictures until you’re intrigued enough to talk to the person over the phone. Similarly, on a website, appearances matter a lot – you get a sense of the overall feel of the website, see static product images, read product descriptions until finally you are compelled to watch the video.

While you’re playing the online dating game, imagine if you’re told that the other person doesn’t want to talk over the phone or something, would you still be so keen to take the relationship forward? Chances are that a lot many of you won’t. You’ll have your doubts. The same applies to a landing page or a website that doesn’t have an explainer video. So it would perhaps not be too far-fetched to guess that adding videos could increase conversion rates for any sort of website.

Heck, you can just skip all the nitty-gritties of a website (product images, descriptions, sales letter, et al) and still manage fine with just an explainer video on your landing page (one happy example is our customer, Carl Juneau who increased his conversion rates by 46.15% when he replaced his lengthy sales letter with a video-only homepage).

But if you’re taking things slow and avoiding to talk over the phone or in the case of a website, you keep pushing the task of adding videos on your site to a tomorrow that never comes, you may be losing an easy opportunity to convert your website visitors into paying customers (like you would, of course, lose an opportunity to meet that perfect partner too).

Okay, let’s say you finally decide to jump the gun and add a video to your website. The thing up next on your radar is, how the hell can you persuade (or impress) your prospect? This step is very crucial. One mistake, and it can all go wrong. While a relationship expert might be a better help for online dating, to create compelling videos for your website, I can tell you this:

Videos that Show the Product in Use

Static images or blobs of text fail to tell visitors how a product will feel and look when they actually have it. When a product is shown in use in a video, it gives customers a better idea if the product is suitable for their needs. This alleviates anxiety concerns for many visitors and increases conversions. For example, you can view this video that shows Evernote’s picture editing tool in use. Doesn’t it make you want to try Evernote?

Videos that Explain Benefits and Features

Unlike the modest videos that take a neutral approach and simply show the product being used, benefits and features videos are typically your sales executive in action. Because of the promotional nature of these videos, it might be possible that many people lose interest while watching them.

To keep them going until the end of the video, make sure your script distinguishes well how your product is better than other products in the market. But be careful not to be annoyingly salesy. Stay tasteful!

This video by Buzzstream explicitly explains benefits and features of their link building tool without coming across as “salesy”:

Instructional Videos

These are perfect for complicated products, such as home theater systems. Explain how to install or evaluate the product category. The less confused your visitors are, the lesser they will wander to other sites for more information. Here’s one of the videos which is a part of the nine-part video series that show customers how they can change their disc brakes:

Of course, it is expected that having watched the video, customers will be more interested to buy equipment and parts from Advanced Auto Parts. Now this approach is different than the usual hard sell approach that people have followed for ages.

Narrative + Slideshare Videos

This cost-effective video type involves recording a narrator’s introduction and explanations in a studio and then combining them with existing slideshow marketing material and photos.

No matter which video type you prefer to adopt, a kick-ass script forms the basis of a killer video. If you want to go the DIY way, you can read this article by Neil Patel that explains how you can write a good script for a video.

Impact of Videos on Conversion Rates

There’s another interesting fact that came into light about using videos on websites. According to a report by ReelSEO, an online resource that combines search, video and social media marketing, visitors who do not even watch the video but still have an option to watch it convert at a higher rate than those who don’t have an option. Probably it’s the trust factor that plays the role here.

This fact is based on multivariate testing conducted by Treepodia (mentioned in the ReelSEO report) for two of their eCommerce clients, where 46.22% and 27.05% conversion increase was recorded for visitors who had an option to watch the video (irrespective of whether they watched it or not) than those who had no option to watch it.

Should You Include the Video as a Link? “Watch the Video” Icon? Or, Embed it Directly on the Page?

Yes, you can include a video on a website in any which way you like, but which way does it convert better?

One of our customers, The Social Man, saw a 28% increase in their newsletter signups as they changed their direct “Get Instant Access” call-to-action button to “Watch the Video” icon.

Version A: 11.9% conversion rate

Version B: 15.3% conversion rate

The ReelSEO report above suggests that while view rate of your video can be anywhere between 5% and 15% when you add it as a link, it rises to 10-35% when you embed the video directly on the product page.

Where Should You Add Videos?

Stacks and Stacks does a brilliant job of adding videos on many of their product pages. You can check out this pet screen door video as an example. Their tests reveal that visitors who watch their videos have 144% higher probability of buying the product than those who don’t.

And why only the product pages? You can even display videos on your homepage or landing page to estimate their conversion potential. Crazy Egg displays a great animated video on their homepage that increased their income by $21,000 per month, according to the Neil’s article mentioned above.

Apart from using videos on the homepage and product pages, video testimonials is another dimension you can explore to increase conversion rates of your website. See how Priceline makes it work for them.

A/B Testing Ideas for Your Videos

It may sound unlikely but A/B testing thumbnails of videos can also make a difference to your conversion rate. Yobongo saw a conversion lift of 70.9% when they tested their video thumbnail.

Of course, reducing the duration of the video can have a huge impact on your conversions as well. Neither is the attention span of people on the Internet too great, nor do they have the time to watch 4-5 minutes long videos that go on and on about your products or services. Short videos are probably ideal in most cases to improve conversion rates.

Innovative Ways to Use Videos for Higher Conversions

Insert Multiple Clickable Links in the Video

Flipseek is an innovative video production company who came up with the concept of Live Link Video. Viewers are shown a series of products in a single video with clickable links embedded in the video for each of these products. Like the shirt which that model in the video is wearing? Click on it to reach directly to its product page. How cool is that?

Use Videos to Conduct Surveys

Ever thought about conducting a survey through a video? Sounds weird, I know. But Morison’s Wine Cellar site utilizes this well for their customers. The purpose of the survey was to identify the wine preference of each visitor. Those watching the video were made to answer three multiple choice questions in the video itself, before they can watch the video any further. After the video, a numerical Taste Rating is given to those who completed the survey and provided a list of wines they are likely to enjoy.

So, just as self-fulfilment and higher confidence are the non-apparent advantages of dating, enhanced social media presence, reduction in returns and sometimes even increase in average order value are some advantages that you realize once your videos begin to contribute to the success of your website. And this can definitely give a good push to the bottomline of the company.

The post How to Use Videos to Improve Conversion Rate of Your Website appeared first on Visual Website Optimizer Blog.

The Business Need

Quite simple actually – the business need is to increase paid subscriptions and downloads of Scanitto Pro.

Test Hypothesis

This was an exploratory test. The Scanitto team wanted to track the change in visitor behavior if the “Buy Now” button is removed from the Scanitto Pro landing page. They thought that it would be easier to convince people to buy the product if they could make them try it first. So instead of presenting an option to buy the software, they went for a soft-sell approach where they pushed free trials.

Moving on, this is the Control Page Scanitto started out with:

Interestingly, one of our previous software customers too tested their Try Demo and Buy Now buttons to arrive at the same conclusion after A/B testing their call-to-action (CTA) buttons. They decided that for software companies like them, it is usually best to treat trial/demo as the primary CTA, instead of insisting on the direct purchase approach when their visitors are not ready to buy.

After the “Buy now” button was removed, this is how Scanitto Pro’s Variation page looked like:

Most of us are often of the opinion that the more closely a call-to-action button relates to the bottomline of the company, the higher it should rank on your priority list. But if you think about it now, the business model of the company can play a huge role in deciding your primary call to action button.

Results

Removing the “Buy Now” button increased free downloads of Scanitto Pro by 29.75% with 97% statistical confidence. Here is a quick glimpse for you to compare the two versions and see the change that was made:

Discussing the two CTAs Approach

The trend of placing two call-to-action (CTA) buttons together is catching on with a lot many websites, like Wufoo, Transmission Apps and many others. Another of our software customers also tested two CTA buttons on their landing page some time back. And while their paid signups didn’t decrease, adding the trial button with the paid signup button increased their trial signups by 158%.

But like it is evident from our current case study, placing two CTAs together may not always work. The idea behind placing two call-to-action buttons simultaneously is that if visitors are not yet ready to take action with the primary call-to-action, the secondary CTA can still pique their interest and spur them to know more about the product/service. And these prospective customers are expected to convert after they clearly know the details of the product.

But what many site owners fail to realize is that by providing visitors a choice of two buttons, they are making their customers think. This approach completely contradicts the website usability basic which suggest that you should not make your visitors think or wonder too much. Don’t Make Me Think by Steve Crug is an interesting book that discusses the same topic of how you can reduce the thinking effort for site visitors to increase conversion rates of your website.

So when prospects need more information about the offer before they are ready to take action, it’s probably a good idea to stick to single CTA approach like Scanitto did.

The Twist to the Single CTA Approach

One twist to this single CTA approach is when your only call-to-action is not directly related to the bottomline of the company, as it is in this case study. Now in this case, Scanitto must analyze many other factors before they make this change (of removing the “Buy Now” button) permanent on their website. Relying only on their current A/B test report can hurt their revenue if they choose to ignore other factors.

They must calculate thoroughly to see the direct impact of this change on their bottomline. And this calculation should not be confined to only the data for conversions from free download to the paid version of the software. Factors, like lifetime value of the customer and average order value should also be calculated to see the overall impact on the revenue. An informed decision should then be made to see if it seems justified to remove the buy button from the landing page.

And again, this is just one test.  There is a lot that Scanitto can still test on their landing page.

Tests that Scanitto Can Try

1) Changing the button copy to make it more specific should make for a good A/B test. Just the word “Download” seems too vague right now. Maybe changing it to something like, “Scanitto Pro Free Download!” or “Get started with Scanning” should be A/B tested.

2) A/B testing videos on a landing page often have interesting results. Adding a brief explainer video about the software should help Scanitto’s visitors to understand the ease of use of the software in an instant and improve their conversion rates.

Your Turn

Do you think Scanitto should try test ideas suggested above? Do you have any other A/B testing ideas for them? Share it all with us in the comments section and we’ll pass it to them.

The post A/B Testing Between Free and Paid Signups: Sometimes Free is Better appeared first on Visual Website Optimizer Blog.

1) This is usually high-value traffic. After all, they showed at least some trust in you by completing one conversion goal on your website.

2) Even if it is just for a few seconds, visitors are wondering what to do next? If you give them a simple thank you message, you’re essentially giving them no choice but to leave your site. Why would you do that?

Let’s read further to know how thank-you pages are usually missed opportunities and how you can still leverage them for higher conversions.

Goals You can Accomplish on Thank You Pages

Invite Them to Engage on Social Media Pages

Kiva has a great thank you page that provides confirmation after the donation, gives details about the transaction, and tells visitors what to do next. The cherry on the cake here for me is, how the confirmation receipt has been shifted to the right hand side of the page, just above the social media buttons to get them the much-needed attention.

And why just join your social media networks? You can even ask your customers to share their purchase with their social network in just 1-2 clicks. Amazon implements this brilliantly on their thank you pages:

Cross-Sell Your Products or Services

Although many argue if checkout pages should be used for cross-selling or not, thank you pages are your sure bet! Encourage them to buy more from you. You can even offer them a coupon or something that’s valid only for the next 48 hours of their purchase maybe? Bliss, with its clean thank you page design, provides a perfect case in point here:

Offer Relevant Content Material

It could be anything – Downloads in the form of PDF, whitepaper, product guides, eBooks, downloads, et al. This is how HubSpot does it:

KISSMetrics offers their popular infographic choices on their thank you page for their new subscribers:

Increase Site Engagement

Show around 3 relevant blog posts that are related to the conversion just completed by the visitor. (Bonus points if you’re making progressive profiling work for you)

You can see how Chris Goward’s team at Wider Funnel changed the design of a thank you page for their client, Tourism British Columbia, to increase engagement on its site by 22%. You can read the complete case study in his book, You Should Test That!

Here’s the control page:

And here’s the Variation page by WiderFunnel Team that won:

Collect Feedback

Notice the “Tell us what you think” box at the end of the Apple’s checkout page. Now a happy customer may not always click that box and submit the feedback, but a frustrated customer most probably will. If not anything else, you’ll have some valuable feedback that you can work upon to improve your conversion rates in the future.

Basic Contents of a Thank You Page

• The thank you message, of course
• Details of the conversion (like ticket details of the theater seat, transaction amount, show timings, etc)
• Communicate if any further action is required – If you need to carry a mobile message or something to collect the tickets, if the receipt is available for print or download, make sure you mention it clearly on the page.
• What should the visitor expect next from your side? Like a phone call in one business day, an immediate verification email, or SMS?
• What should the visitor do next? (This is where the goal for your thank you page comes in)

Do’s of a Thank You Page

Show Some Enthusiasm – Don’t be boring! Throw in some words like “Congratulations,” “Success,” “Hurray! You’re done!” Spread the joy, my friend!

FinerMinds does a good job to express their excitement! But unfortunately, there’s too much content here. I wouldn’t want to read that much on a thank you page! Sorry!

Add the Human Touch – Include a picture of the CEO, the team, video of any team member talking, or a human signature. This will add to the credibility of your website. And people are definitely more convinced to take action when they trust you. The FinerMinds image above is again a good example here. Check out the image of the Founder of the site and his signature at the end of the image.

Keep Your Call to Action or Text “Above the Fold” – You only have a few seconds before they close the tab so include a call to action above the fold.

Display Your Ongoing Offers and Let Them Share – Show ongoing offers on your thank you pages and provide an option to share them on social media. But be careful about what you’re letting people share. You wouldn’t want them to share the thank you page, so the link to share should share only the landing page or banner of that offer. Make sure you’re not making this mistake! Here’s a great article about how you can make the right social sharing buttons. NFL Shop encourages their customers to shop more with them by offering them a discount on their thank you page:

Dont’s of a Thank You Page

Flood the page with too much content – I don’t remember if I’ve read any more than 4-5 lines on a thank you page ever. Unless really necessary, please let this page provide the breathing space for your site visitors. It can be overwhelming for visitors to have to read long, winding content on even a thank you page. Besides, too much content may make your call to actions on the thank you page go unnoticed. So, please save it for the other pages! Make it easy for them to decide what they want and take action.

Promise Anything You Can’t Deliver – If you’re not sure that your representative will be able to get back to them within the next 24 hours, kindly don’t say that! Tell them you’ll get back to them shortly. While not being specific about details may not be the best practice, it’s still better than disappointed customers who knows you don’t stick to your word.

It’s so common to hear people talk about landing page optimization, checkout process optimization, but thank you pages are the ignorant pages that not many people care about. Simply throw in a two line confirmation message with some details and you’re done!

If a particular page has the potential to add value to your conversion goals then why not leverage it? What if it’s not a part of the funnel? It still impacts the metrics of the whole site. Right?

Your Turn

Have you ever tried A/B testing your thank you page? How did it turn out? What more innovative ideas do you have to contribute for thank you pages? Do share it with me in the comments section.

Image Credits:

• Search Engine Land
• Listrak
• Search Engine Watch

The post Extend Your Conversion Funnel Beyond the “Thank-You” Page appeared first on Visual Website Optimizer Blog.

The Business Need

With a new product launch due in the near future, the company wanted to expand its reach in order to improve their response for the launch. For this, they decided to first spread the word about their expertise with their 3-trauma treatment videos pack, which was made available for free after visitors entered their name and email on the website.

Website Goal

To make sure that the response for the product launch went well, it was essential that visitors were convinced enough to signup for the free video pack. It was this email list which Uncommon Knowledge planned to use later to market for their launch.

And since the email capture page was crucial to motivate visitors signup for the videos pack, it was an easy choice for the test. So, the website goal was to increase the signups for the 3 trauma treatment videos on this page.

Here is their original page that was used to collect emails:

As an experiment, Uncommon Knowledge implemented a new landing page that was more in tune with recent design trends.

Changes Made

Uncommon Knowledge did a complete page overhaul of the page to match with the times and their  modern design approaches. The new design was simplistic and urban in its appeal. And also provided the much-needed assurance to visitors that their privacy is respected and they can opt-out of their newsletter anytime.

Result

To many of us it might seem that the Control page looks sort-of dated and we would even go ahead and place our bet on Variation. After all, it seems so obvious that the simplistic, chic look of the new design is more appealing than the old magazine-style layout of the page.

But to those who know the importance of understanding the psyche of their target audience in A/B testing, this should be another great case where the original, old landing page beat the fancy new one by 19.55% with 99.99% statistical significance. And to put it in the words of Uncommon Knowledge, “this is a highly significant business result.”

Here is the comparison page for you:

Why did this happen?

To answer that, let’s look at the audience profile of Uncommon Knowledge.

As you can see above (and also corroborated by age-range on their Facebook page), most of Uncommon Knowledge’s visitors are aged 45 years and above. It would be fair to assume that they are generally low-tech and would not be affected by the “latest” design trends. The original gave them a good idea about each of the three videos in the pack, piquing their interest a little more on the topic than just telling them that it’s a three-pack trauma videos set.

Plus, Mark Tyrrell, the author of Uncommon Knowledge’s blog is quite popular among the audience and his headshot adds credibility to the overall offer.

This test makes it clear how understanding your target audience can have a huge impact on the conversion rates of your website. While it is easy to go by the herd mentality and follow the modern design styles, they may not work for all.

Had Uncommon Knowledge not tested their design, there’s no way they could have met the expectations of their visitors with that modern design, which is so “in” these days. So you see, it’s worthy to think about what your audience type is, following the industry trends blindly may not always be the best choice.

The post Why Understanding Your Audience Matters – Good Design Produces Bad Results appeared first on Visual Website Optimizer Blog.

Take a good look at your website again. Does it have a signup form? A checkout page? A call-to-action button? A features/product page? Some content? And still you say there’s nothing left for you to improve conversion rates? I highly doubt that.

Okay, instead of pestering you about how “it’s all in your mind” that you do not have anything to test, let me give you a few quick lesser-known ideas you can use for your tests and see how they work for you:

1. Double-check Your Form Fields and Give Examples of What Needs to be Written in Every Field

Many of you might be thinking, “Ah! I know this one. The same old – reduce the form fields. What’s new in that? Boooo!”Relax, people! Let me begin at least? Will you?

Now…When most of us eliminate form-fields, we often do it instinctively and doesn’t put in too much thought into it. After all, it seems almost obvious what is required and what isn’t. Right? Well, not really!

Tell me how many of you knew that it isn’t really mandatory for you to ask for Name from your customers when you are asking for their credit card details? It all depends on your payment processor. I bet not many of you knew that!

Kick Off Labs do not request for name from their customers when they signup for their free trial:

GumRoad is another example that eliminates the Name field and keeps their fields to minimum for their customers:

So next time you add those first name and last name fields in your form, recheck with your payment processor if it’s really required.

Also, some fields can just be eliminated if you’re willing to put in a little more effort. Like, if a form requires a visitor to submit their telephone number, maybe you can see if you can just skip the area code field for them? You’ll be surprised to know how many people are not really sure about their area code (Yes, forgive them for being a little ignorant. It’s okay!).

If that doesn’t seem like a possibility, be sure to provide a link or something along that field that lists all area names with their area code, sorted alphabetically of course. The point is, it is easy to assume that all of them would know their area code. But why take the risk?

So you see how something that “seemed” obvious actually isn’t? Now go recheck those fields again than merely following your instincts. The more you reduce the effort and time on the part of visitors, the higher will be your conversion rates.

Another interesting addition you may try for form fields is guiding people about what exactly needs to be filled in each field in every field. Like, a date field can suggest the format (dd-mm-yy) in which it has to be entered to avoid any confusion. You can refer to the GumRoad image above again for this and see how they make everything clear about what needs to be filled in every field. Don’t make your visitors wonder too much. Think hard and do their part of the thinking to eliminate their pain points.

2. Give the current Coupon Codes on the checkout page

It’s amazing to see how people take ideas on the face value and just implement it on their website without thinking it through. Providing coupon codes box on the checkout page is a classic example here.

Think about it yourself. If you’ve reached the checkout page of a website and it asks you for a promo code you just realized you don’t have, what will you do?

Of course majority of you will Google for one. Who would want to pay more when you know five minutes of searching can get you a good discount on your purchase? And that’s it! Once they are out of your website, there are so many distractions, you never know which one catches their attention. There’s a high probability some of your would-be customers just added themselves to “bounce”. And you will be thinking “Oh! I’m offering a coupon codes box on my website. My visitors would be so happy. That should SO increase my conversion rates, man!”

Sure, you can now see the loophole here. How do you correct it now? Simple, provide a “View current promos” link right next to the promos box or you can just ask people for their email address and mail the relevant code to them directly.

Sephora shows a link right below their coupon codes button for their current promo codes that their visitors can utilize right away without being distracted from their purchase process:

3. Pin Your Social Media Buttons/Blog Subscriptions/Get More Information Banners

A lot many authority blogs are taking up this practice to increase their reader base. But this is just an idea. You can seek inspiration from it and use it any which way you deem it effective on your website.

Below is a screenshot from Neil Patel’s blog, QuickSprout. The social media buttons on the left and the Get More Information banner on the right are both fixed elements on the blog. It’s amazing how his team utilized a testimonial from a rather prominent client to increase clickthroughs to the banner.

At Visual Website Optimizer, we also implemented something similar and the result turned out to be freaking awesome. You can read the complete case study to see how a fixed “We’re hiring in Delhi” chicklet on our website increased visits to our careers page by 149%.

4.  Come up with a Kick-ass Value Proposition

Don’t make the mistake of confusing slogans with value proposition. “L’Oréal. Because we’re worth it,” for example, is not a value proposition. It’s a slogan.

Your value proposition should emphasize the primary benefit of your site/product that gives you an edge over your competitors. It should be clear and expressed in the language of your customers.

Observing discussions and replies at your social media pages and collecting feedback to see how your customers talk about your product/services will give you a good idea about the language that you should use. You cannot just guess it. I love the one by Crazy Egg, which is given in the image below:

Offering various website tracking tools to its customers, the value proposition just nails it for them. So be sure you’re keeping it crisp and tasteful. Your offering should be clear for your prospects the moment they read it. If your visitors have to read more to understand what you’re offering, you’re not doing it right. Here’s an article on value proposition you might find useful.

5. Turn-Off Your CAPTCHA

Who loves captcha? Not me, for sure! Especially some of them where it’s so hard to read those unclear alphabets that you just have to guess them only to find that you were wrong and follow the same cycle again. How annoying! It’s like sitting for an eye check all over again.

Yes, I know people are too tired of spam and this has almost become a standard. So I mostly surrender to the whole charade. But only if there could be a way out of it? If you see any possibility that it seems worthwhile to chuck out the whole thing, it would be great!

Maybe you can remove it just for a few days for a quick A/B test and see if it increases your conversion rate? And if it does, compare it with the number of spam accounts created in this time and make an informed decision about it? It’s easy to fall in the trap and blindly follow what others are doing. But deconstructing the very core of the philosophy to find out the real facts is not what everyone has the courage for. Don’t be a part of the herd. Look for what works for you!

And at the end of it all, if you really have to, make sure you’re using it right. You can read this article for some CAPTCHA usability tips.

Just so you know, PayPal doesn’t use CAPTCHA on their signup page:

6. Show Your Signup Form on the Homepage

Okay, this is not too common but some of you might already be sticking to this one. Like I said before, reduce the effort on the part of visitors the best way you can.

If you have only 3-4 form fields, why do you have to make a separate page just to fill out the form? People might even leave from the homepage without looking at the form even once. Make it fast and easy. Show it on the homepage and you’re all done!

FormStack provides a signup on the homepage itself:

What are you thinking now? Go explore the lesser-explored territories. Going that extra mile has its own charm. If it works for you, don’t forget to drop in here and share it with me. If it doesn’t, it’s always an experience you can learn from.

Your Turn

Okay, so this was the list from my side. What’s your list? What are some of the unusual tests you tried and succeeded with? Share it with us in the comments section.

The post 6 Lesser-Known Ideas to Improve Conversion Rates of Your Website appeared first on Visual Website Optimizer Blog.

The Business Need

Although at first glance the site gives off the right vibe and seems to have almost everything that it takes to make for a successful website, Express Watches wanted to optimize it further for higher sales.

Test Background

In the past 4-5 years, many industries including the watch industry has been plagued with replicas, making people question the authenticity of products they are buying. This is especially true when they are placing their orders online. And the findings of the user testing survey conducted by Express Watches with Qualaroo emphasized this fact. This gave Express Watches a perspective for their test idea as user-buying anxieties became more evident through the survey than ever before.

The concerns of users that were brought to attention through the survey were:

• Are they getting the best price?
• Will the watch they ordered be the real deal or a cheap replica?
• Is the company/website legitimate? How is the service? Do they assure safe and quick delivery? How safe are their online payment methods?

In a nutshell, Express Watches had to make sure that their online presence is perceived as a trustworthy and reliable entity. Visitors should easily be able to distinguish them as an authentic venture and not confuse them with any fly-by-night websites. After all, they are not a brand per se and should do everything to reaffirm the trust of potential customers and increase sales from their website. At least after the survey, Express Watches knew that addressing these concerns is where they need to get started.

The prominently placed “Seiko Authorized Dealer” badge as well as the small green Trust Pilot badge on product pages were doing their part of the job already (you can read the previous Express Watches case study about how a trust badge increased their conversion rate by 107%%), but Express Watches wanted more bangs for the bucks that they’ve invested in their online presence.

So the question was – what else can be done?

They came up with the popular yet simple solution of adding reviews on all product pages of the site. Yes, this was a site wide test. But the problem with testimonials is anyone can display them. There should be something that tells people that they can rely on the credibility of the given testimonials and this guided Express Watches to their hypothesis for this test.

Test Hypothesis

The hypothesis was that the larger Trust Pilot widget should help reduce buyer anxieties among visitors and increase sales from the site.

Notice the Authorized Dealer badge in the header and several pointers listed under the “Why buy from Express Watches?” section (on the right corner) in the control version of one of the product pages:

If you scrutinize these things carefully, you’ll realize that almost each of these pointers (including the 2-year Seiko warranty and the 30-day refund policy) that are mentioned cater to the various anxieties of visitors on the control page.

The Qualaroo survey left no doubt that visitors have their own apprehensions and many of them are not in the mood to jump the gun merely on the basis of “words” or “claims”.

Express Watches needed proof to convince customers of the plausibility of their products and service and to justify the claims that were stated on their website. The site-wide change was made on all product pages and the larger Trust Pilot widget was included. This widget showed some great customer reviews from the Trust Pilot website as it is shown below in the variation page for one of the product pages:

The clear tagline over the widget and right below the “Add to basket” button that says “Trust Pilot Says Our Customers Love Us” also seemed to be perfect to draw potential customers attention to the widget just when it was needed, right before the checkout.

Results

The variation was declared the winner with a percentage improvement of 58.39% and 99% chance to beat original. The test was run for over 2 months and tested thousands of visitors, making the difference in conversion numbers a lot more relevant even when the percentage improvement didn’t seem to be “too high”. It’s now evident that the anxieties of visitors that were earlier proving to be a barrier in their purchase decision were successfully removed to a great extent by this test.

This makes clear that merely including basic trust signs like testimonials, reviews or trust badges on the website is not enough. For higher conversions, it has almost become mandatory that you stay ahead of the curve by thinking of everything from a visitor’s point of view.

The widget from Trust Pilot extended the much-needed credibility to the reviews. Otherwise, they wouldn’t have had such a large impact on most visitors for they can be written by anyone. Including pictures of customers with reviews or testimonials written by them, along with their full names and website domains (if applicable) also solve the same purpose for many site owners.

Here is the comparison image for you:

A/B Tests that Express Watches Can Try

Using a more contrasting color for their call-to-action buttons, like red or orange can help increase the clickthrough rate from product pages. Right now, the green color of the buttons doesn’t seem to be distinct enough because of the small Trust Pilot badge over the price, which is also in the same color.

Highlighting the large Trust Pilot widget box to draw more attention to it can also make for a good test. Smaller widget can be removed to allow some white space on the page, as in any case, it looks like a mere repetition in the variation page.

What’s Your Take?

Which one of these two ideas do you think Express Watches should pursue first and why? If you have any new ideas to suggest, please feel free to share them as well in the comments section.

The post Customer Review Widget Increases Sales by 58.29% for an eCommerce Website appeared first on Visual Website Optimizer Blog.

You know what shopping is to me? It’s the very essence of my being. Ah! How I love shopping. The excitement of browsing through the new collection or gadgets as soon as they’re out and that anxiousness mixed with exhilaration that you feel when you click the “buy” button and it’s all yours. And trust me, I speak here for majority of women, and some great shopaholic men as well.

I earn mainly because I’d want to afford all those lovely items you display so beautifully in your online stores. Savings, future plans can many times take a backseat when I’m lured into buying the amazing stuff that I never even knew I needed before I saw it on your website.

Okay, I’m not writing this post to tell you what a crazy shopaholic I am. The reason why I’m telling you all of this is — yesterday, I was amazed to see that even a frantic shopper like me has been guilty of cart abandonment. I saw three of my persistent carts on different websites and that’s when I took a moment to think about why I didn’t go ahead with my purchases on those websites.

And being the psychology enthusiast that I am, it didn’t take me much time to figure out that there are so many basic fallacies that you online marketers love to stay ignorant about.

Let me tell you something — if you do not understand the minds of your target audience, there’s no way you’ll be able to influence their actions. That’s the law of persuasion, you can say. And this also happens to be one of the most crucial things that no eCommerce website should take lightly.

Now if there are any elements on your website that are spoiling the fun for me, I ain’t got time to complain about it. I simply switch to your competitor’s website in the next click. That’s how it is, whether you like it or not!

So next time you crib about your rising cart abandonment rate, take some time to analyze the checkout elements of your website before you speak another word about it.

Get That Registration Form Off My Face

For a person like me, form-filling is real pain. The task is so mundane and mind-numbing; I’ll do what all I can to escape it, whenever possible. But the truth is — we all are often stuck with them in various situations, from course registrations to apartment rentals when we have no choice but to fill the damn thing.

As if this was not enough that you people have now started to ask for registrations/form-filling even when I’m shopping online. I mean what’s up with that? Okay, you need the billing address and all but why do you have to ask me for the shipping address AGAIN? The task is so tedious in itself and you’re annoying the hell out of me by adding another field that I don’t see why is relevant to my purchase.

Sure, now you’ll argue that maybe someone is getting it delivered to some other address for any which reason (gifting or any other). And the billing address and shipping address will be different in that case. Agreed! But let’s face it — for a good majority of your visitors, this wouldn’t be the case. So why not make the whole experience smoother for people like me by automatically filling the shipping address, as soon as I fill in the billing address in a prior step?

As rightly pointed out by Christian Holst in his article, The State of E-Commerce Checkout Design, it’s not so much about how many steps should you include or exclude from your checkout process so that it isn’t hurting your conversions. It’s more about how much can I, as a customer, justify the information you’re asking for my purchase.

Better still, why would you want to take the risk of making me go through the entire registration process (that takes more of my time and I so hate!)? Include the awesome guest-checkout option please and put me out of my misery. And please don’t forget to make the guest-checkout more prominent than the “register as a new user” option (use some typography and design elements). It’s a win-win for both of us. You make the sale. I get what I ordered. Simple.

For Me, Registration For a Purchase = Forced Sign-up For Your Annoying Newsletters

Yes, I do get it. All this while you wanted me to register only because you wanted to sneakily slip in your pre-checked newsletter that you think is so important. But guess what? I’m the customer. I take the shots here. So if you think you’re being so smart by not providing me the prominent opt-out in your newsletter that I’m most probably not interested in receiving, I might not care to register any further only because I do not want to receive those annoying newsletters.

Am I not making sense? See the image below and you’ll know. Yes I know, the image from a registration page would have made more sense, still this checkout page snapshot can give you a good idea about how deceptively these “newsletter signups” are placed on the page. And my dear pretty precious, if you do not have a rightly-positioned guest-checkout that I’m able to track within those miniscule fraction of seconds when I’m looking for it, too bad. I’m outta your website before you know.

Let me give you a clearer picture of what just happened — you lost a sale because you left me with no choice but to believe that registration on your site would get me enrolled for yet another forced newsletter opt-in. But I’m not falling this time! You didn’t respect my privacy and there you have it — a higher cart abandonment rate. Yeah, it’s pretty much “either my way or the highway” kinda thing when I have the wallet, you see.

And those of you who just “assume” that I need your stupid newsletters and sign me up for them automatically on registration would then argue and cry about how it’s mentioned in your “Privacy Policy” page. But you know what? I don’t care what your justifications are when I can switch to another website in a click. And who knows, I may even place the order with them because they respect my “inbox” and do not abuse it by sending in unwanted newsletters every day.

Blame Your Coupon Codes Box, Not Me!

Fine, let’s say that all these things are taken care of. And you’ve even included the coupon codes box in the checkout process, which makes me love your site a little more. But…Oh sh*t! I just realized that I do not have the coupon code for your website.

So does this mean that I’m going to pay you more than I should because I do not have the coupon codes? No way! I’d rather google and find them first. So I’m searching for them…4 minutes…5 minutes…and look what I found? A coupon code for half off on xyz.com. I so wanted to buy that expensive lavender evening gown from that site. And now I can totally afford it! Umm…but I only have $600 to spare.

What should I do? I’m stuck in a dilemma. I can either look further for coupon codes to buy accessories for my car that are sitting in my shopping cart on your website, or use this other code to buy my gown from xyz.com, which I know, is available at a great bargain. Sorry but I think I’ll buy car accessories some other time.

Now don’t give me that sad face. Maybe this wouldn’t have happened in the first place had there been no coupon code box. Okay, now I don’t want you to remove that magical bargain box unless you don’t have any active codes for my purchase. Maybe what you should consider doing is, add a “where do I find these?” option below the coupon code box and ask for my email address and send those codes directly to my mail box? Or, you’ll be an angel if you could simply offer them automatically.

So if I have the code with me, I can simply enter them and go ahead with my purchase. Or, you can provide me one without distracting me from my purchase.

You take care of my needs and I assure you, you’ll soon see those mountains of cart abandonment rate crumbling down in no time. Don’t want to take my word for the suggestions above? Cool, go ahead and start on with your A/B testing to check these variables and we’ll see how it turns out.

Sincerely,
The Cart Abandonment Queen

The post An Open Letter From a Cart Abandonment Queen to eCommerce Websites appeared first on Visual Website Optimizer Blog.

From some of the most interesting tests like the fixed chicklet that increased CTR to our careers page by 149% to this case study, we’ve grown a lot with you guys. One specific instance I would like to bring to your attention here is the discussion we had on the blog post, 3 ways to increase conversions using heatmaps.

In that post, we invited readers to share their opinions on two test hypotheses we were mulling for the VWO homepage. The heatmaps/clickmaps revealed that visitors on our website are clicking the top right Free Trial button three times more than our primary call to action button, which is placed in the center of the page.

This had long been a mystery for us until we realized that the login or settings buttons on the top right of the header is almost a norm on the web (think about Gmail, Facebook, they are all the same!). At least that’s what we finally concluded is the reason why clicks on the top right Free Trial button (let’s call it our secondary CTA) is higher than those on our primary CTA. You may want to run a similar test on your landing page – try putting your primary call to action button on the top right and see how it goes.

The secondary CTA button was surrounded by many links. It was an important concern for us that these surrounding links are distracting potential customers and holding back free trial signup rates.

To make sure that links around our secondary CTA are not distracting potential customers, we presented two potential hypotheses that we had in my mind and asked readers for their opinions. Since some constraints didn’t allow us to conduct more than one test at a time, we wanted to know which test should first be tried by us.

In this discussion, a very interesting point was mentioned by one of our blog readers. Gregg (of conversion rate optimization agency, Sq1) suggested that we should emphasize our heatmaps feature in the value proposition to make it more impactful. This is exactly what he said:

“Agencies looking at your tool may have smaller clients who cannot afford Test & Target or WebTrends. So their clients tests may not be 3 day tests, they may be tests that take 30 days to prove out with just one test variations. In all cases, especially these, the LAST thing you want to do is plan tests with flat or losing results.

The reason I chose VWO is because you offered heatmaps.

I would suggest testing a landing page that really plays up the fact that you’re getting a testing tool coupled with heatmaps.

My first test with VWO was flat. But the heat maps actually sparked an idea for a second test by showing me users were clicking on content that did nothing. So we’re making that content active.

Okay, my recommendation below. (I’m not a copywriter, so you’ve been warned) Try changing your Value Proposition to:

“Visualize Your Visitors Clicks and Run Smarter A/B Tests – Simple A/B Testing Coupled with Built-In Actionable Heatmaps”

This is a true “Only” statement. Meaning you guys are the only testing tool within your price range (optimizly and convert) who offer heatmaps.

Your customers tests will perform better because you’re given a window into how visitors will engage with all variations and the control of your landing page.

This could also be coupled with images of heatmaps and examples of how you can apply action after seeing a heatmap.”

This was not the first time that a customer has pointed out that they chose Visual Website Optimizer because of our in-built heatmaps/clickmaps feature. We hear this often from customers since the launch of our heatmaps feature in 2010; still it never occurred to us to use it as the value proposition on our homepage until we read this comment.

Yes, so it was this comment that sparked a test and this case study. Moving forward with this, here is the Control Page we start out with:

We changed our main headline and the subheading to bring visitor’s attention to our USP, i.e combining heatmaps/clickmaps feature with A/B testing in our tool.

Although a small change, words can sometimes change the entire perspective of how things are seen by people. And who can know it better than us? Here is one of our case studies where changing two words increased conversion rate by 28%.

We were especially very excited about this test. It seemed so obvious that we were missing out a great opportunity. Since heatmaps/clickmaps show precisely where visitors of a site are clicking, many times they provide basis for potential hypotheses and also reveal great insights about visitor behavior.

So, considering that the power of A/B testing increases manifold with heatmaps/clickmaps, we were quite confident about the chances of the Variation (given below) to beat the Control. To be honest, we were thinking, what will be the percentage improvement?

Apart from tracking signups, we also analysed visitor behaviour on our site, so we tracked revenue, visits to pricing page, features page, and signup page.

Results

Contrary to our expectations, there was no significant change in our signups and revenue. They almost remained unchanged, however the interesting thing is, the variation page performed well in increasing the overall curiosity about the product.

Visits to our Pricing Page particularly saw a percentage improvement of 9.6% with 98% statistical confidence, which was tested on more than 4000 visitors. Visits to other pages that were tracked also saw some improvement; however statistical confidence weren’t achieved for them when the test was paused.

Maybe people thought that the addition of the new in-built heatmaps/clickmaps feature may have led to increase in prices of Visual Website Optimizer. Or, maybe to some of them, the perceived value of the tool now seemed higher than before.

Either way, visits to the pricing page increased but the sign ups remained the same. This makes us zero in on the pricing page as the next focus of our test series. It is clear that this page in the conversion funnel is where a good majority of our visitors are dropping off. To correct this downturn, we now want to test a few hypotheses to optimize this page for higher conversions.

It’s Time for Your Opinion

The tests we are thinking for our Pricing Page are:

1.  I think making call to action buttons text more specific should increase the click through rate from the pricing page. Maybe we can address anxiety-related concerns through CTA text (like, many people might think that sign up is a long process and they will come back to it later when they have more time). To sort this out, let’s say for the free trial plan’s button text on the pricing page, we can use the text “30-day free trial” and below it we can add “Sign up takes 10 seconds”? So people would know that signup is not a long winding form and won’t take much of their time. Similarly, we can try different button text for other plans as well.

2. Heatmaps/clickmaps test for our pricing page revealed “View Larger Plans” as the most clicked button. So, adding the contact number or providing a “request a call” option, instead of the plain “Contact Us” for bigger plans might make us more approachable and improve conversions.

Which one of these two ideas do you prefer? And why? Please share your opinions with us in the comments section. If you have any other hypothesis to suggest, would love to hear that too.

The post You suggested, we tested: A simple change on homepage sends 9.6% more visitors to the pricing page appeared first on Visual Website Optimizer Blog.

Oh well, how the time passes. I distinctly remember the first day I decided to do “something” in the online marketing space and hence begun hunting for the perfect name. After numerous variations and tweaks, I finally settled down on a domain that sounded just fine and inspired joy and enthusiasm. The name was Wingify and the date it was registered on was 9th November, 2008.

I was 21 years old then. Fresh out of college, I was naive and had very little savings. What I had instead was an insuppressible itch to do “something of my own”. With many startup attempts during college, I had tried curing that itch, but with each failure, the itch only grew stronger. So when I was thrown out in the real world, Wingify came into existence as a boilerplate “project” to cure that itch.

Wingify – early days (June, 2011)

Fast-forward to the present day

You know what? Today, Wingify’s flagship product Visual Website Optimizer, the world’s easiest A/B testing tool has achieved the milestone of 2500+ active paying customers across 75+ countries.

I and the whole Wingify family are ecstatic about this achievement because (believe it or not!) we never set out to do any of this. With Wingify, my initial humble goal was to see if I’m able to finally make a product that someone out there in the world would be ready to pay for and really to make an equivalent of my market salary, which was Rs. 50,000/month (USD 1000). I would have been the happiest person if that had happened and to much of my surprise, with the launch of first paid plans for Visual Website Optimizer in 2010, on the first day itself, I signed up 10+ customers and earned USD 1000+.

Starting with the launch of VWO 3 years ago, my good friend Sparsh Gupta joined as a partner and CTO, we sought and convinced 20+ smart souls to join us and together all of us unknowingly created the Wingify culture and a very successful A/B testing product.

Sparsh (second from left) meets some of our 2500+ customers (June, 2012)

My bootstrapped journey: from ZERO to millions without raising any funding

I believe our journey is interesting because we became a company almost by accident. Like I said, we never started out to become a typical “Silicon-valley” style company that raises millions of dollars in funding, grows really fast (sometimes at the expense of a business model or profitability), in hopes of one day getting an “exit” which in most cases is an acquisition by some larger player. Of course, that model works for a lot of startups and entrepreneurs, but we started out because a 21 year old (me, back then) wanted to see if he can make money by himself. At 25, now he is very happy that his experiment turned out to be successful and that along the way, he’s been able to build a successful business as a byproduct.

I reflected back on our 3 year journey and made a small presentation that talks about why Wingify was founded, how Visual Website Optimizer was built and the lessons we learned along the way. Here’s the presentation:

Download the presentation: The Wingify Story – From ZERO to millions in revenue without raising any funding [PDF, 8mb].

If you relate to our story and philosophy, please feel free to tweet it, share it on Facebook or simply embed on your blog :) I’m excited to hear your comments and thoughts on our journey!

The way ahead for Wingify

Even though one may argue that 2500 customers figure is an arbitrary number, it is an important milestone for us because it forced us to reflect on who we are and what we want to become. In the mad rush of the startup world that demands ever-faster growth, it allowed us to stay put for a moment and see the values we relate to and the philosophy that guides us. It allowed us to answer the “why” of Wingify.

Reflecting on what drives Wingify, I have come to realize that three aspects are most important to us as an organization: Freedom, Joy and Quality. What we mean by these terms?

• Freedom: freedom to do whatever we want to do without any external pressures. We want to be very individualistic, even if that means we need to go against the flow in some cases.
• Joy: happiness is very important for us. (That is also why we call our technical support team, the customer happiness team). If we’re not happy doing something, no matter how much money it makes, it’s not worth for us. This also relates to freedom. If one is not free, one cannot be happy!
• Quality: quality means avoiding mediocrity like a plague and delivering best possible experiences to the world. It means increasing the overall beauty in the universe

We love the spirit of entrepreneurship!

These values aren’t just theoretical. We breathe them everyday at Wingify. We haven’t raised any funding so far because unless it’s absolutely required, external funding does curtail freedom of a company to some extent. Even though we’re growing crazily (we have added 1000+ customers in the last 9 months alone), we’re not obsessed about growth. Instead, we’re obsessed about our team’s and our customers’ happiness and that happens through stable, usable, affordable products. Plus, even though we could release features and products in a hurry, we want to make sure whatever we release becomes a symbol of quality so we’re very careful of what goes out in the world and we always try it to be of the highest beauty possible.

As for our future, we remain obsessed about developing beautiful software products and making the world a happier place.

Since Visual Website Optimizer is growing really fast and we’re adding many new customers every day, we’re expanding our team and adding more thrust to the product. In the last month itself, 5 new people have joined us to make our team a total of 20 right now. We also have a total of 100K+ A/B tests created on our platform so far!

We’re hiring aggressively in Delhi, India for many roles: marketing, sales, iOS/Android engineering, frontend engineering, backend engineering, customer happiness and UI / UX / visual design. So if you’re interested or know anyone who relates to our culture, drop a mail to careers@wingify.com.

So, how are we celebrating?

Thousands of customers and no celebration? That can’t possibly happen! Last Friday, our whole team celebrated in the office and later went out for a crazy party. Here’s a picture that shows why joy is so important for us :)

We’re happy like ducks (Last Friday, 19 April, 2013)

As for you, dear blog reader and a potential Visual Website Optimizer customer, we thought that an initial hefty discount may help in your decision to try out our product and see if it is really as great as our 2500+ customers claim it to be. So, signup for a free trial (if you don’t have a VWO account already) and use the ‘VWO2500′ coupon at the checkout page while upgrading to get 75% discount for first month (second month onwards, standard rates will be charged). This discount is applicable for new accounts or upgrades for all our pricing plans (including enterprise plans).

For 75% discount on Visual Website Optimizer (first month only), use ‘VWO2500′ (without quotes) on the checkout page. Valid until April 30, 2013.

I hope you liked our story, our values, our future and the discount! As a reminder, in case you want to download the presentation, you can do so here: The Wingify Story: From ZERO to millions in revenue without raising any funding [PDF, 8mb].

Our resident hamster says: hi there :)

Please leave a comment here if you have any thoughts, comments or suggestions. YOU are the reason we exist!

The post With 2500+ customers, an epic journey has just begun at Wingify appeared first on Visual Website Optimizer Blog.