At long last, I’ve found a newly conceived typeface that allows me to be accessible and expressive all within the same family. This is a face that can be demonstrative and demure all at the same time. It is an all-purpose sans that can be used in large and small weights, sizes and cases – […]

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Stefan Hattenbach was born in Stockholm, Sweden, in 1961. Although he’s moved around a lot, with longer stays in Budapest (1993–94) and San Francisco (2005–06), he’s been faithful and has always returned to Stockholm. At the age of eighteen, he graduated from high school determined to work in the advertising […]

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I’ve forever fancied fat faces. And not just for the alliteration. And I’ve found the perfect weight in a comparatively new design with vintage flavor: the revival of Ege Basalt family featuring five fonts (Bold, ExtraBold, Heavy, Medium, and Regular) in a “Cubist Bold” art deco-inspired sans serif. Not only […]

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The legendary type designer Adrian Frutiger once described an epiphany he had: “When I put my pen to a blank sheet, black isn’t added, but rather the white sheet is deprived of light. […] Thus, I also grasped that the empty spaces are the most important aspect of a typeface.” […]

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Massimo Vignelli was canonically adamant that a contemporary designer only requires a handful of typefaces and should “trash the rest.” He was talking about five to be exact: Helvetica, Bodoni, Futura, Century Expanded, and Times New Roman. He was right for his times, but styles and customs have changed, and […]

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I once taught a research/writing class called “No Google” that lasted until it dawned on me that “Google” was indeed the research tool for the 21st century. The realization came when, for an article I was writing about water balloons — yes, you read that right, water balloons — and […]

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“Brutal” is such a nasty, albeit seductive, word. A quick visit to my desktop Oxford dictionary confirms that the adjective “brutal” is, etymologically speaking, derived from a corruption of the name Brutus, the Roman immortalized as Julius Caesar’s infamous assassin (tip of the hat to William Shakespeare). “Brutal” in current […]

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