Matt Weaver has joined the Financial Services team as an Account Manager. He has an extensive background in financial communications having held senior-level marketing positions at Clifton Gunderson and Susquehanna Bank. Weaver will be responsible for managing marketing and communications campaigns for various Financial Services clients.

Christine Tobar joins IMRE as a Senior Account Executive with a background in both Government and Public Relations. Prior to joining IMRE, she worked for the Maryland Department of Business and Economic Development, where she managed a news operation that reported business and economic trends for the state. She will be responsible for driving client communications plans.

Additionally, Alison Giella, who has worked on the Financial Services team since 2010, was promoted to Senior Account Executive. She will continue to manage clients’ communications and media relations campaigns.

“The specialized financial services experience that Matt, Christine and Alison all have gives them great insight,” commented Paul Eagle, Vice President, Financial Services. “Our team is poised to offer smart, new thinking and exceptional client service to our Financial Services clients in this New Year.”

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Baltimore marketing agency #IMRE welcomes two new employees to its Financial Services practice. Get their financial insights here: @IMREFinancialIQ

Baltimore marketing agency #IMRE expands its Financial Services practice with two new hires and a promotion.

About IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Financial Services industry. IMRE specializes in driving demand and purchase for insurance, asset management and banking clients that include Travelers, T. Rowe Price, MetLife and AmWINS Group Benefits. Services include Public Relations, Social Marketing, Creative, Research and Sustainability. For more information, visit www.imrefs.com.

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For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE will now have a dedicated team to handle clients that are specifically invested within the sports industry. IMRE Sports will connect brands to fans and help corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE Sports clients will get the full range of services provided by the agency, including marketing, public relations, social marketing, advertising and emerging media.

“IMRE has been involved in the sports arena for some time now, and we’re excited to finally put a stake in the ground with the launch of IMRE Sports,” said IMRE President Mark Eber. “We have mobilized a great team of industry experts, and we are confident that this business unit will help clients get the most out of their sports sponsorship investments.”

Eber and sports industry veteran Matt Saler will be overseeing IMRE Sports. Eber will be spearheading the overall vision and new business development of the practice, while Saler will be managing day-to-day operations. Saler was hired in January of 2011, after spending many years working within the sports marketing industry, most recently at Maroon PR.

IMRE’s sports-related client experience includes Target, John Deere, Stanley Black & Decker and others, covering the NFL, PGA TOUR, NASCAR, professional boxing and more.

With its launch, IMRE will feature a new blog, www.imresportsiq.com, offering original reporting on trends within the sports business industry, insight into sports fans and commentary on relevant breaking news. IMRE Sports will also have a Twitter handle, twitter.com/imresportsiq, that will engage in online conversations about the sports business industry.

Pre-approved tweet: Baltimore marketing agency @IMREIQ launches sports practice. Follow along @IMREsportsIQ & find out more http://bit.ly/ePBjua.

ABOUT IMRE SPORTS

IMRE is an agency of marketing experts serving brands and clients invested in the Sports Industry. IMRE Sports connects brands to fans and helps corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE’s clients include Target, Stanley Black & Decker and John Deere. Services include marketing, public relations, social marketing, advertising, emerging media and research. For more information, visit www.imresports.com.

“We see the expansion as an opportunity to strengthen current client relationships and grow our portfolio of national and international brands headquartered in the Southeast,” explained Mark Eber, IMRE partner and president. “Our extensive experience in the Home & Building, Healthcare and Financial Services sectors, coupled with our expertise in marketing, public relations, social marketing and sustainability, make us attractive to Research Triangle Park and surrounding area businesses with national and global communications needs.”

Research Triangle Park is home to many national brands, including a variety of Fortune 100 multinational corporations that align with IMRE’s focused areas of industry expertise.

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Healthcare, Home & Building, and Financial Services industries.  IMRE specializes in driving demand and purchase for brands and clients that include Black & Decker, Pfizer and Travelers. Services include marketing, public relations, social marketing, advertising and interactive.  For more information visit www.imre.com.

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With roughly $14 billion in assets and more than 220 offices across the Mid-Atlantic, Susquehanna Bancshares is a healthy and growing regional financial institution with the hometown values of a community bank. To assist Susquehanna in its efforts to grow, IMRE is providing a full suite of services that includes public relations, community relations, and social media services.

“IMRE knows the financial marketplace and brought us fresh ideas on how we can grow our business during these challenging times,” said Alison van Harskamp, director of communications, Susquehanna Bancshares. “We look forward to partnering with IMRE to show our customers and competitors that we are not only financially strong but eager to grow and to continue offering exceptional service to our customers everyday.”

On the risk management side of Financial Services, IMRE is leading the public relations, social media, and digital efforts for PHH Arval, a subsidiary of PHH Corporation, one of the country’s largest fleet management companies and a provider of residential mortgage services. IMRE has just completed an innovative and user friendly website for the company and is helping PHH appeal to risk managers and fleet managers by describing how they can help their businesses increase efficiencies, be more cost effective, and create greener fleet management. Visit the new website at http://www.phharval.com/.

Additionally, IMRE is working with IWIF (Injured Workers’ Insurance Fund), which is Maryland’s leading writer of workers’ compensation insurance. IMRE is building a new web presence for the organization using a design philosophy that puts user needs and desires first. The goal of the new website is to make IWIF’s services top of mind, readily available, and easy to use for agents, policyholders, and medical providers.

“Even as we emerge from the recession, many challenges face the financial sector including continuing investment losses, increasing government oversight and an overall lack of confidence among consumers,” said Paul Eagle, vice president of IMRE’s Financial Services business. “However, by working with IMRE, these forward-thinking financial services companies see opportunities to grow marketshare. They’ve recognized that with careful planning and the right marketing strategies, now is the time to act.”

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Financial Services industry. IMRE specializes in driving demand and purchase for insurance, asset management and banking clients that include Travelers, MetLife, The Insured Retirement Institute and AmWINS Group Benefits. Services include digital, marketing, public relations, social marketing and advertising. For more information, visit www.imrefs.com.

As president, Eber will assume an outward facing role for the agency and continue to oversee the daily operations. He will also keep the agency focused on its core business of serving national clients in the Financial Services, Healthcare, and Home & Building industries. Formerly, Eber served as chief operating officer of IMRE.

“Mark has been a driving force in IMRE’s growth, and we are excited about his expanded leadership role,” said Imre. “Forecasting change, including the latest trends in social and digital marketing, has always been one of Mark’s strengths. I am confident that he has the leadership skills, ambition and dedication necessary to take IMRE to the next level.”

Eber joined IMRE in 1997 as an account supervisor and has been an integral part of the management team with client service responsibilities since his tenure began. He quickly rose to partner and chief operating officer and has been overseeing the day-to-day operations of the agency for almost a decade. During his time at IMRE, Eber has led numerous client campaigns, including the largest power tool launch in history. Eber is a former president of the Maryland Chapter of the Public Relations Society of America, a frequent national speaker on agency finance and operations, and has served as an adjunct professor at Towson University.

“We have built a vibrant agency with talented and passionate employees who execute bold and smart work for major national brands,” said Eber. “I look forward to driving this agency forward by focusing on great client service and growing the IMRE brand, both in service offerings and geographically.”

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Healthcare, Home & Building, and Financial Services industries. IMRE specializes in driving demand and purchase for brands and clients that include Black & Decker, Pfizer and Travelers. Services include digital, advertising, marketing and public relations. For more information visit www.imre.com.