“The New York City office is a critical piece for IMRE to service existing clients and as a way to access new customers,” said IMRE Partner and Chief Executive Officer Dave Imre. “Our social media group, 5Loom, and our Financial Services division will be especially enhanced with the location in lower Manhattan. We will be close to decision-makers as well as the talent we need to recruit and serve them.”

Visually appealing, and located in the heart of the financial district at 50 Broadway, please take a look at the new office HERE.

For more information and updates from New York, please follow the 5Loom social channels:

• @5Loom
• 5Loom on Facebook
• 5Loom on Instagram

“Shawn has been active with TFF for many years. He has been an integral part of creating the foundation’s strategy and the continuing accomplishment of our
goals,” said Bob Johnston, executive director of TFF. “In addition to his strong leadership skills, his experience in communications will help us better
inform the world about the importance of sustainable forestry management.”

Draper is partner and president at IMRE, a full-service marketing firm with a long history of exemplary work in the Home & Building industries.
Previously, he served as a marketing executive at several manufacturers. Known throughout the industry as an innovative thinker and expert at building
award-winning teams, Draper brings decades of experience to his new role at TFF.

“I believe in both TFF’s work in sustainable forestry management and the fact that the results speak to the importance of what we are doing,” said Draper.
“Many companies and governments don’t yet realize that sustainable forestry is a benefit to everyone involved, from individuals like TFF employees working
to protect the rainforest to the indigenous people who can use the practices taught by our foundation to build their local economies. I’m honored that my
fellow TFF board members have chosen me as chair, and look forward to helping the foundation deliver even greater results in the future.”

In other TFF election news, Kevin Thieneman, who replaced Carpenter as President of Caterpillar Forest Products, was elected to TFF’s Executive Committee.
Carpenter was named as the leader of a new Caterpillar unit focused on construction technology.

About the Tropical Forest Foundation

The Tropical Forest Foundation (TFF) is an international, non-profit, educational institution committed to advancing environmental stewardship, economic
prosperity, and social responsibility through sustainable forest management (SFM). TFF regional programs in Asia Pacific, Africa and South America have
become synonymous with the promotion and training of Reduced Impact Logging (RIL). For over 20 years, TFF has fostered dialogue and alliances among
industry, government, and academia, as well as the research and conservation communities to improve tropical forest management around the world and
increase the economic value of these forests for those who depend upon its bounty for their livelihood. To learn more about the Tropical Forest Foundation,
visit http://www.tropicalforestfoundation.org/.

The presentation, entitled “Three Truths and a Lie: Understanding ROI for Digital Marketing,” provided audience members with an overview of defining online marketing goals to effectively measure ROI, knowing when and how to target audiences online for maximum impact, and creating content to draw in audiences and build affinity.

With nearly 20 of experience working in the web industry, Christine frequently speaks and blogs about how brands can leverage digital assets to engage their audiences. She leads IMRE’s Emerging Media team, which champions the agency’s web and mobile marketing efforts. Some of her recent accomplishments include working with brands like Wells Fargo, Target, John Deere and Glidden.

For more information on Three Truths and a Lie: Understanding ROI for Digital Marketing, please contact Meghann Malone at meghannm@imre.com.

IMRE will serve as Agency of Record, handling advertising, marketing and public relations for the Cleveland, Ohio-based division of paint and coatings giant, AkzoNobel. Communications efforts will focus on the company’s core audience of paint contractors, facilities managers, architects, interior designers and builders.

“IMRE’s diverse portfolio of clients reflects a clear understanding of our audiences, markets, and products,” said John Salvadore, Director of North American Channel Marketing for AkzoNobel. “They demonstrated their commitment to our company-owned stores’ success through a beautifully integrated campaign of ideas and executions. We are excited to be working with IMRE.”

“We are thrilled to have been selected to partner with Glidden Professional in their marketing efforts,” said Shawn Draper, President of IMRE’s Home & Building practice. “Our experience with professional retail channels, products and services makes us an ideal match for Glidden Professional paints.”

About IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Black & Decker, John Deere, The American Institute of Architects and many clients with sustainability marketing needs. Our services include marketing, social marketing, public relations, advertising and emerging media. For more information, visit http://www.imrehb.com.

About Glidden Professional Paint

AkzoNobel’s portfolio of Glidden Professional™ branded paints are sold through Glidden Professional Paint Centers and authorized independent dealers across the United States. In addition to paints and related products, Glidden Professional Paint Centers offer contractors expert advice and services to simplify the product selection, delivery and job site clean up of any residential, commercial or industrial project. To learn more, visit www.gliddenprofessional.com.

About AkzoNobel

AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Glidden, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders on the Dow Jones Sustainability Indexes. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.

About AkzoNobel’s North American Decorative Paints Business

Within its North American Decorative Paints business, AkzoNobel produces a portfolio of well-respected brands, including Glidden®, Glidden Professional™, Dulux/Bétonel®, CIL®, Sico®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; plus Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company stores, national retail outlets, distributors and independent dealers throughout the region as well as exported internationally. Ralph Lauren® is owned by PRL USA Holdings, Inc. and used under license.

# # #

BALTIMORE, March 29, 2011 - IMRE, a full-service integrated marketing agency, today announced the addition of industry veteran Betty Lyn Eller as Vice President, Home, to its Home & Building leadership team. Eller will serve to enhance the structure of IMRE’s Home & Building business unit by rounding out IMRE’s unparalleled industry knowledge in the Building space with Eller’s exceptional expertise in the Home décor arena.

Eller boasts 25 years of marketing communications experience in the Home furnishing and Home décor industries. At IMRE, Eller will set the direction and lead the charge for IMRE’s engagement in the Home space. While IMRE has years of experience working on the building products side, Eller will lead and grow the business unit’s decorative consumer products side, including furnishings, rugs, art, lighting, home accessories, flooring, outdoor furnishings, etc.

Before joining IMRE, Eller’s career took her through all facets of the Home industry, including the consumer, manufacturing, and agency side of the business. On the consumer side, she served as Advertising Manager for O at Home magazine, Lifestyle Director for Shop Etc. magazine and Home Furnishings Director for Country Living magazine. On the manufacturing front, Eller served as Director of Advertising and Consumer Marketing for Drexel Heritage Furnishings, Inc. and Manager of Marketing Services at Masco Home Furnishings. Additionally, she has worked as an independent sales consultant for American Silk Mills and as a brand launch consultant for Schnadig International. On the agency side, Eller spent several years at Charles Fricke and Associates Advertising Agency in Raleigh, N.C., where she worked with Lineage Home Furnishings and Kittinger Furniture, among others.

“This extensive experience in the Home space has provided Betty Lyn with great insight into what manufacturers want and how consumers think about Home products,” said Shawn Draper, Partner and Executive Vice President of IMRE’s Home & Building divisions. “With Betty Lyn on our team, we can offer superior service to clients across the entire Home & Building spectrum and bring them the results they want.”

Eller will be based in IMRE’s Raleigh, N.C. office.

Pre-approved tweet: Marketing agency @IMREIQ fortifies home & building practice leadership with addition of Betty Lyn Eller. http://bit.ly/Gywf3

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Stanley Black & Decker, John Deere, Dal-Tile Corporation, The American Institute of Architects and many clients with sustainability marketing needs. Our services include social marketing, public relations, advertising, creative, research and emerging media. For more information, visit http://www.imrehb.com.

For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE will now have a dedicated team to handle clients that are specifically invested within the sports industry. IMRE Sports will connect brands to fans and help corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE Sports clients will get the full range of services provided by the agency, including marketing, public relations, social marketing, advertising and emerging media.

“IMRE has been involved in the sports arena for some time now, and we’re excited to finally put a stake in the ground with the launch of IMRE Sports,” said IMRE President Mark Eber. “We have mobilized a great team of industry experts, and we are confident that this business unit will help clients get the most out of their sports sponsorship investments.”

Eber and sports industry veteran Matt Saler will be overseeing IMRE Sports. Eber will be spearheading the overall vision and new business development of the practice, while Saler will be managing day-to-day operations. Saler was hired in January of 2011, after spending many years working within the sports marketing industry, most recently at Maroon PR.

IMRE’s sports-related client experience includes Target, John Deere, Stanley Black & Decker and others, covering the NFL, PGA TOUR, NASCAR, professional boxing and more.

With its launch, IMRE will feature a new blog, www.imresportsiq.com, offering original reporting on trends within the sports business industry, insight into sports fans and commentary on relevant breaking news. IMRE Sports will also have a Twitter handle, twitter.com/imresportsiq, that will engage in online conversations about the sports business industry.

Pre-approved tweet: Baltimore marketing agency @IMREIQ launches sports practice. Follow along @IMREsportsIQ & find out more http://bit.ly/ePBjua.

ABOUT IMRE SPORTS

IMRE is an agency of marketing experts serving brands and clients invested in the Sports Industry. IMRE Sports connects brands to fans and helps corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE’s clients include Target, Stanley Black & Decker and John Deere. Services include marketing, public relations, social marketing, advertising, emerging media and research. For more information, visit www.imresports.com.

IMRE will serve as Agency of Record, handling public relations, social marketing and creative for two of Dal-Tile’s industry-leading brands, Daltile and American Olean, both offering a comprehensive line of stylish tile products targeted to floor covering and tile dealers, architects and designers, builders and remodelers, tile contractors and consumers.

“My team is excited to work with IMRE and achieve great results for both the Daltile and American Olean brands,” said Lori Kirk-Rolley, Senior Marketing Director, Dal-Tile Corporation. “IMRE’s commercial and residential industry knowledge and their reputation as a smart, proactive agency made them the right choice for us,” continued Kirk-Rolley.

Through its work with Dal-Tile, IMRE will support the overall brand strategy of elevating the perception of both the Daltile and American Olean brands as high-quality tile solutions that add style and design to commercial and residential applications. Experts in working with key design and trade media, IMRE will position Dal-Tile as the knowledge leader in the tile category to increase market penetration and sales through both company-owned and independent distribution channels.

“We are thrilled to add Dal-Tile Corporation to IMRE’s client roster,” said Shawn Draper, partner and executive vice president of IMRE’s Home & Building division. “Nothing gets our staff more excited than adding premier brands to our portfolio, and we look forward to producing great results.”

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Black & Decker, John Deere, The American Institute of Architects and many clients with sustainability marketing needs. Our services include marketing, social marketing, public relations, advertising and emerging media. For more information, visit http://www.imrehb.com.

“We see the expansion as an opportunity to strengthen current client relationships and grow our portfolio of national and international brands headquartered in the Southeast,” explained Mark Eber, IMRE partner and president. “Our extensive experience in the Home & Building, Healthcare and Financial Services sectors, coupled with our expertise in marketing, public relations, social marketing and sustainability, make us attractive to Research Triangle Park and surrounding area businesses with national and global communications needs.”

Research Triangle Park is home to many national brands, including a variety of Fortune 100 multinational corporations that align with IMRE’s focused areas of industry expertise.

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Healthcare, Home & Building, and Financial Services industries.  IMRE specializes in driving demand and purchase for brands and clients that include Black & Decker, Pfizer and Travelers. Services include marketing, public relations, social marketing, advertising and interactive.  For more information visit www.imre.com.

Click below to register through PRSA.

http://www.prsa.org/Learning/Seminars/view/648/Navigating_the_Legal_Parameters_of_Social_Marketing

IMRE will handle public relations and marketing efforts for Liberty Hardware, as they go to market with their Liberty Outdoor line of Vortex Ground Anchors. As part of the MASCO Corporation family, Liberty Hardware is a leading consumer products company offering decorative hardware, bath hardware, bath safety and outdoor products.

“IMRE has the right combination of experience in both the building industry and the marketing arena to help us develop messaging that will help us launch into the outdoor category,” said Bob Jennings, director, marketing services, Liberty Hardware.

IMRE will provide a range of other marketing and communication services for its additional client wins, including:

Fiberon, LLC -As Fiberon’s official agency of record, IMRE will lead public relations and social marketing initiatives for the company. Fiberon manufactures composite decking, deck railing and fencing products for residential and commercial applications.

IAEF – IMRE will work with the foundation on a rebrand program to more accurately describe and promote its work within the irrigation industry. IAEF is the education foundation for the Irrigation Association, and strives to improve the quality of professionals entering into the irrigation industry.

“We are honored to add these industry leaders to our client roster at IMRE,” said Shawn Draper, partner and executive vice president of IMRE’s Home & Building division. “Our extensive experience in the Home & Building sector, coupled with our expertise in marketing, PR, sustainability and social marketing, provide a great foundation for our work on behalf of these new clients.”

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Black & Decker, John Deere, Beazer Homes, DAP, The American Institute of Architects and many clients with sustainability marketing needs. Our services include digital, advertising, marketing, social marketing and public relations. For more information, visit http://www.imrehb.com.

As president, Eber will assume an outward facing role for the agency and continue to oversee the daily operations. He will also keep the agency focused on its core business of serving national clients in the Financial Services, Healthcare, and Home & Building industries. Formerly, Eber served as chief operating officer of IMRE.

“Mark has been a driving force in IMRE’s growth, and we are excited about his expanded leadership role,” said Imre. “Forecasting change, including the latest trends in social and digital marketing, has always been one of Mark’s strengths. I am confident that he has the leadership skills, ambition and dedication necessary to take IMRE to the next level.”

Eber joined IMRE in 1997 as an account supervisor and has been an integral part of the management team with client service responsibilities since his tenure began. He quickly rose to partner and chief operating officer and has been overseeing the day-to-day operations of the agency for almost a decade. During his time at IMRE, Eber has led numerous client campaigns, including the largest power tool launch in history. Eber is a former president of the Maryland Chapter of the Public Relations Society of America, a frequent national speaker on agency finance and operations, and has served as an adjunct professor at Towson University.

“We have built a vibrant agency with talented and passionate employees who execute bold and smart work for major national brands,” said Eber. “I look forward to driving this agency forward by focusing on great client service and growing the IMRE brand, both in service offerings and geographically.”

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Healthcare, Home & Building, and Financial Services industries. IMRE specializes in driving demand and purchase for brands and clients that include Black & Decker, Pfizer and Travelers. Services include digital, advertising, marketing and public relations. For more information visit www.imre.com.