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   <title>IpTV EVANGELIST: Blog</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/" />
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   <id>tag:www.iptvevangelist.com,2009://1</id>
   <updated>2009-10-23T14:44:38Z</updated>
   <subtitle>Covering Internet Television Technology iTV/IPTV, Trends and the User </subtitle>


<entry>
   <title>Unleavened Media: Angel investing in hard times </title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/10/unleavened_media_angel_investi.html" />
   <id>tag:www.iptvevangelist.com,2009://1.1013</id>
   
   <published>2009-10-23T14:07:42Z</published>
   <updated>2009-10-23T14:44:38Z</updated>
   
   <summary>By: Levi Shapiro In the new book Start Up Nation- The Story of Israel&apos;s Economic Miracle, Dan Senor and Saul Singer cite the importance of entrepreneurs, and their investors, in building a robust Israeli high-tech industry. The sector represents 16%...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[By: Levi Shapiro

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="handing_out_cash.jpg" src="http://www.iptvevangelist.com/images/handing_out_cash.jpg" width="221" height="135" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span>
In the new book <a href="http://www.amazon.com/gp/product/product-description/044654146X/ref=dp_proddesc_0/191-6988443-2922962?ie=UTF8&n=283155&s=books" target="_blank">Start Up Nation- The Story of Israel's Economic Miracle</a>, Dan Senor and Saul Singer cite the importance of entrepreneurs, and their investors, in building a robust Israeli high-tech industry. The sector represents 16% of GDP and 25% of exports (<a href="http://bit.ly/1SExyb">http://bit.ly/1SExyb</a>).

That model is now under siege, however, as venture capital firms (VCs) in Israel are bleeding money.  According to PWC's "Money Tree" report, $10 billion in venture capital was raised this decade but less than $1 billion earned back through IPOs and acquisitions. With returns like that, VC's are becoming more conservative toward riskier, seed-stage companies. According to the <a href="http://www.ivc-online.com/" target="_blank">Israel Venture Center</a>, venture investment tanked by 50% compared to the first three quarters of last year.

IVC Chairman Zeev Holtzman said in an October 20 press release:

<strong><div style="text-align: center;">   "The future is expected to be even worse. There is a major shortage of capital for new investments by Israeli VCs, and as foreign VC funds fail to find Israeli co-investors, they will further reduce their exposure to Israel... The entire high-tech industry is at risk."</div></strong>

In this environment, start-ups are relying even more on seed funds and proven Angel investors. However, sometimes even Angels hit turbulence.

"There have been changes in the last 12 months" to Angel investing, says Carmel Vernia, CEO and Founder of Angel group <a href="http://www.startupfactory.co.il/" target="_blank">Startup Factory</a>. "We are seeing experienced entrepreneurs come to us who in normal times would have raised $3-5 million from a VC." Startup Factory began investing in 2007 and includes sixty prominent high-tech executives like Dr. Orna Berry (former Chief Scientist of Israel), Shai Agassi (CEO of <a href="http://www.betterplace.com/" target="_blank">www.betterplace.com</a>, the man behind the electric car grid) and Dov Moran (CEO of <a href="http://www.modu.com/" target="_blank"> www.modu.com</a> and inventor of the flash drive). For each investment, one of the members takes an active management role as chairman.

Although investment basics remain constant, the economic environment has necessitated change. "Deals are smaller," says Vernia. Typical deal sizes have shrunk from $1 million to around $600,000. "In the past, we would have invested $350,000 of our own money and then looked for outside investors. Now we will not put our money in until we are sure the company can raise the balance... It takes longer." Startup Factory has also begun investing in follow-on investment rounds for their companies. "Originally, we planned to invest only in seed rounds with no follow-up whatsoever. This year we changed our charter and can now provide bridge loans until the next round."]]>
      <![CDATA[

One Angel who has not scaled back his activities is legendary investor and prankster Yossi Vardi. A prolific seed-stage Angel investor since 1996, Yossi's successes include ICQ (sold to AOL), Answers.com (went public) and Tucows (went public). "I made seven investments in the last year," he says, all in verticals with low capital requirements.

Yossi brings more than just money to the table. He serves as a connector between small-scale Israeli start-ups and international companies with large resources. He does this through a variety of industry events in Israel and abroad. One is an annual gathering for technical and creative talent on the shores of the Galilee called <a href="http://2009.kinnernet.com/"  target="_blank">
Kinnernet</a>. In addition, together with Burda Media in Germany he co-chairs the annual <a href="http://www.dld-conference.com/" target="_blank">DLD</a> (Digital, Lifestyle, Design) conference in Munich. Vardi is also co-chair, with WPP Chairman Sir Martin Sorrell, of the annual <a href="http://stream.wpp.com/" target="_blank">
Stream Unconference</a> in Greece. Vardi co-hosts ICUC - Internet Cowboys UnConference in Jackson Hole, Wyoming. These events stimulate business partnerships and provide an environment where small companies can meet established partners with more resources. "My companies are like tomato seeds," he says - there's a lot inside but they won't grow into a plant on their own.

Dr. Vardi is not a typical Angel. There are roughly <a href="http://www1.cbs.gov.il/reader/?MIval=cw_usr_view_SHTML&ID=419" target="_blank">6,000</a> people in Israeli with liquid assets in excess of $1 million and roughly 10% of these dabble in Angel investing. Since 2005, Sharon Weshler, founder of GlobalMarketeam, has been matching the more sophisticated Angels with technology start-ups seeking money. "We now have a network of over 280 such individuals whom I met personally, in most cases," he says. Recently, Sharon has been particularly active in the clean-tech sector.

Of course, recession equals opportunity for some start-ups. Donanza is a global, online aggregator of free-lance and project work postings. They partner customers with the online version of the local print newspaper, which can then offer a more extensive online listing and share a portion of the ancillary classified revenue. CEO Liran Kotzer says the company uses their own service. "We are three guys in Israel and everyone else - the programmers, graphic designers, engineers - are free-lancers that we located through the Donanza service and contracted on a project basis, he says.

Yossi Vardi invested in the seed round and another prominent Angel group recently signed a term sheet. "We have been fortunate with our timing," says Kotzer. "Free-lancers need the service and online publishers are motivated to find new revenue sources."

Recessions also bring hard choices. In some cases, this means restructuring senior management and business models at portfolio companies. For example, After Dox partners are finding themselves in more hands-on roles than originally envisioned. Recently, a partner from After Dox (former Head of the Israeli branch of Computer Associates, Arie Offner), became the Active CEO at one of their portfolio companies. "We needed to take the company in a different direction," he says.

<a href="http://www.afterdox.com/" target="_blank">
After Dox</a> is an Angel investment group composed of (mostly) former senior executives from Amdocs.  These are seasoned veterans who view a down market as an opportunity. Last month, After Dox invited me to attend their investment meeting, managed by Moshe Koslovski (former Division president at Amdocs) and interview several partners. Avigdor Yeger (former VP at Amdocs) says, "Our process is not to find the next Google. We want companies that have a good shot to be a success. Old-timers like us have the skills and knowledge for managing this process."

Adds Irit Israeli-Kahana (former VP at Amdocs): "This economy helps people like us. Our money and experience has become more valuable compared to two years ago. It allows us to get better value."

Artzi Benkuzari (former VP at Amdocs), also prefers to focus on the basics. "It's the simple stuff that matters, like expenses vs. income. If we can do that, then I am not pessimistic."

For each investment, a director is appointed from within the group of forty-six partners to assist the management team. The accumulated wisdom of After Dox members enables the companies to enjoy a wealth of experience in management, marketing and finance - all extremely important in these rough days.  Dovi Levanon, who most recently served as General Manager for the EMEA (Europe, Middle East, Africa) business of ECI Telecom, holds the role of chairman for portfolio company Todacell. "I remember thinking two years ago that we could really help this company with sales and marketing, opening doors, preparing the company for high valuation investment. Now sales in the US and EU are doubling month over month and we have customers like Google and Yahoo," he says.

Nissim Ben Oz (former VP at Amdocs) is practical about the role of the Angel. "Our main concern is raising enough money to support a company. This is what stands between us and success. The first two years are critical." He agrees with Gady Munz , former Managing Director of  Manpower, Inc: "The government could drive money to this channel by providing tax breaks. That would put our pension money into something that actually helps the whole country." 

Recognizing the money crunch facing Israeli seed-stage start-ups, Yaron Samid, founder of Tech Aviv - a network of 1500 Israeli hi-tech entrepreneurs that meets each month in New York, Tel Aviv, Silicon Valley and Boston - announced on October 21 a new Angel group, called <a href="http://www.techaviv.com/angels/"target="_blank">Tech Aviv Angels</a>. This includes thirty successful Israeli technology entrepreneurs as well as individual investors working at VC firms.

Even this may not be adequate. After Dox reviews 100 business plans for every single investment. Israeli start-ups who are too early for VC's and have not had success with Angel groups could also try these grant sources:

1)      <a href="http://www.isoc.org.il/scholarship" target="_blank">Israel Internet Society Research Grants 
</a>
2)      US Israel Binational Industries R&D Foundation (<a href="http://www.birdf.com" target="_blank">BIRD</a>) 

3)      US-Israel Binational Science Foundation (<a href="http://www.bsf.org.il/BSFPublic/DefaultPage1.aspx?PageId=21&innerTextID=21" target="_blank">BSF</a>) 

4)      <a href="http://www.intel.com/cd/corporate/education/emea/heb/intel_education/highered/385461.htm" target="_blank">Intel Annual Research Grants Progrma </a>

5)      <a href="http://www.trdf.co.il/Eng/redir.asp?PageId=RnD/funding" target="_blank">Technion Research and Development Foundation </a>

6)     <a href="http://www.isf.org.il/english/default.asp" target="_blank">Israel Science Foundation </a>

7)      Incubators Program - <a href="http://www.incubators.org.il" target="_blank">
Office of the Chief Scientist of the Ministry of Industry and Trade</a>

8)      Israel-Japan call for Proposals: <a href="http://www.most.gov.il/English/Services/Calls+for+Proposals/Call+for+Proposals+in+the+framework+of+scientific+cooperation+IsraelJapan+2009/default.htm" target="_blank">
Ministry of Science and Technology</a> 

Angel groups are needed in this economy like never before. That doesn't mean it is easy for them either. The famous Tom Waits song Mr Siegel could have been written about the current economic conditions for Angel investing: "How do the Angels get to sleep when the devil leaves the porch light on?"]]>
   </content>
</entry>

<entry>
   <title>Doomsday Film Fest, New York City</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/10/doomsday_film_fest.html" />
   <id>tag:www.iptvevangelist.com,2009://1.1005</id>
   
   <published>2009-10-20T13:10:01Z</published>
   <updated>2009-10-20T19:47:45Z</updated>
   
   <summary> The world will end or at least be in question this coming Friday, October 23-25 for the first Doomsday Film Festival in New York. Location: DCTV 87 Lafayette Street New York, NY 10013 Time: 7PM-10:30PM (Friday) 1PM-10:30PM (Saturday) 12:30-10:30PM...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Doomsday_Fest.jpg" src="http://www.iptvevangelist.com/industry/images/Doomsday_Fest.jpg" width="200" height="86" class="mt-image-none" style="" /></span>

The world will end or at least be in question this coming Friday, October 23-25 for the first Doomsday Film Festival in New York.

Location: DCTV
87 Lafayette Street
New York, NY 10013

Time: 7PM-10:30PM (Friday)
1PM-10:30PM (Saturday)
12:30-10:30PM (Sunday)
Tickets: Available at the door or online at <a href="http://www.doomsdayfilmfest.com" target="_blank">doomsdayfilmfest</a>
Prices: $10 per program; $25 for pack of three

]]>
      <![CDATA[The 2009 Doomsday Film Festival seeks to explore our collective obsession with the idea of the Apocalypse.  Experts from Wired magazine, critics from Time Out, a senior Fox News Medical Contributor, and other notables will be on hand during this 3-day event to discuss how the End of Days permeates our thoughts in film, video games, comic books, art and culture. Screenings will include: The Road Warrior, Zombie Girl, Crude Awakening and WarGames, as well as cult classics & independent submissions.  Zombies, Swine Flu, 2012 Prophesies, The Atomic Era, Eco-Catastrophe and Survival are all on the agenda.  For more information, including a complete list of films and panel schedules, visit: <a href="http://www.doomsdayfilmfest.com" target="_blank">doomsdayfilmfest</a>]]>
   </content>
</entry>

<entry>
   <title>Trender Research Predicts 7 Percent of Households Will &quot;Cut the Cord&quot; on Pay TV Subscriptions by 2012</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/10/trender_research_predicts_7_pe.html" />
   <id>tag:www.iptvevangelist.com,2009://1.1004</id>
   
   <published>2009-10-14T20:54:35Z</published>
   <updated>2009-10-16T14:59:14Z</updated>
   
   <summary>Trender Research, has published a report estimating the growth potential for iTV over the next two years. The order of of limiting items as listed below is comprehensive, though I&apos;d reorder and add to them in terms of import, for...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="933" label="Cut-the-Cord" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="866" label="iTV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="935" label="Pay TV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="937" label="Trender Research" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<a href="http://www.trenderresearch.com/page/ott-video-report" target="_blank">Trender Research</a>, has published a report estimating the growth potential for iTV over the next two years.  The order of of limiting items as listed below is comprehensive, though I'd reorder and add to them in terms 
of import, for example.

1. Device appliances and networking technologies to ease the connection and transfer of ip based content to home television/s. (breaking up divergent and simultaneous content across the home network without crashing)
    A). TV manufactures implementing ip-based networking/connections within the form factor along with UI based alliances with companies like Roku, Tivo, MythTV, etc..
2. More live content.  Current OTA/Cable episodic content that is not time delayed or used as a loss leader.
3. Studios forming independent production arms with the mandate to capture market share over and above short term profits for original iTV based episodic content.
The rest of the items on Trender's list.
<P>


OTT Video Report
By Brian Mahony, CEO of Trender Research

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Brian_Mahony.jpg" src="http://www.iptvevangelist.com/images/Brian_Mahony.jpg" width="80" height="80" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span>  Our new strategic analysis of the over the top (OTT) video industry and its impact on the Pay TV market, "Pay TV and the Growing Over the Top Video Threat", predicts that 7 percent of households will forgo their Pay TV subscriptions by 2012 in favor of some combination of OTT services and free over-the-air (OTA) television. The report analyzes the major trends of online video consumption and how they are changing the business models for cable, satellite, and IPTV service providers as well as the video rental market. The study provides a strategic analysis of major OTT players, looks at current and potential Pay TV responses to the OTT threat, and predicts likely winners and losers.

Seven percent is the likely scenario. We also analyze a more aggressive scenario that has double the number of "cord-cutting" households (as well as a more limited scenario which has far less). Certain limiting factors would need to be overcome for the aggressive scenario to have such an impact in this timeframe, including:

* More content would need to be available online, including live content (such as sports) and more HD programming. The trend certainly points in that direction, though the imposition of subscription or PPV fees on sites like Hulu for premium content could slow this trend.
* More enabling devices and networking technologies to simplify the process for consumers to connect Internet video content to their living room TVs. The rapid growth of Internet-enabled HDTVs might be the catalyst.
* Pay TV hybrid strategies, such as TV Everywhere and Project Canvas, would have had to fail to keep consumers within subscription-based "walled gardens."
* Likewise, potential Pay TV operators' defenses, such as raising broadband Internet rates, negating net neutrality attempts, cutting prices for Pay TV, unbundling premium channels, etc. will have had to mostly fail to keep subscribers locked in.
* Some demographics (twenty-somethings) will have had to abandon Pay TV altogether.
* Taken together, these and other developments could combine to create a "perfect storm" of Pay TV cord-cutting, as well as reductions in premium package subscriptions and video on demand revenues.

Past Articles: <a href="http://www.iptvevangelist.com/2008/01/fighting_for_hearts_and_minds.html">LG/Netflix partnership</a>


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   </content>
</entry>

<entry>
   <title>Start-Up, A New Series On a New Network, Will They Find Ecomomic Inspiration?</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/10/post_1.html" />
   <id>tag:www.iptvevangelist.com,2009://1.1003</id>
   
   <published>2009-10-09T15:55:33Z</published>
   <updated>2009-10-09T17:11:31Z</updated>
   
   <summary>A new series called Start-Up has an on-line trailer for a new production company, Halogen, a socially conscious television network as they describe themselves. Currently a site (in soft launch) with a cable and perhaps satellite component in the offing,...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="923" label="AT&amp;T U-verse" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="925" label="Halogen" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="866" label="iTV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="927" label="Series TV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="929" label="Start-up" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[A new series called Start-Up has an on-line trailer for a new production company, <a href="http://www.halogentv.com/" target="_blank">Halogen</a>, a  socially conscious television network as they describe themselves.  Currently a site (in soft launch) with a cable and perhaps satellite component in the offing, the company seems as much of movement with stated goals of becoming a  "source of entertainment and inspiration" 

Their first show "Start-Up" is a half-hour scripted drama about a small group of friends with the next great idea in social networking history. With recent economic downturns, they've lost their investor and are in way over their gifted heads. They scramble to keep their small business afloat while battling cash flow, tech sabotage, compromising dreams and falling in love."

<embed src="http://c.brightcove.com/services/viewer/federated_f8/979593811" bgcolor="#FFFFFF" flashVars="videoId=40024270001&playerId=979593811&viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&domain=embed&autoStart=false&" base="http://admin.brightcove.com" name="flashObj" width="400" height="300" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed>

]]>
      <![CDATA[
Post Quarterlife when NBC though their OTA economic model would work on-line (Cramming) the format across mediums it was not a suprise the show was not sustainable.  In order for on-line episodic content to flourish, old time execs will have to retire from the business with a new wave of execs who understand the traditional ROI and audience share model does not and will not work on-line.

Even though it was reported that the series costs were about 33% less then a tradition project and with several hundred thousand viewers it was not sustainable from a ROI perspective otherwise it would still be in production despite differences in viewing habits for money will always follow eyeballs.

The idea of the inverted pyramid where content is created and delivered to a smaller and loyal audience is I think worth noting.  Shows such as <a href="http://revision3.com/diggnation/" target="_blank">Diggnation </a>and Wine Library TV are but two examples of nice content that appeals to a select demo which is intensity loyal from episode to episode, this model regardless of the content is a step in the right direction for creating a sticky and profitable model. 

I wanted to ask Halogen some questions about their goals, plans and business model for the launch and first show however, my contact indicated the network has the Producers in lock down mode until the launch.  

Perhaps a deal with AT&T U-verse (currently in 49 markets) will give Halogen the needed traction across platforms to give it time to create a following and attract advertisers for this and other shows on their roster, it would be nice to see not only quality content from diverse voices but perhaps we have returned to the 1960's era of participation, community awareness and concern for others and our planet...all stated goals of the company, it would be nice to be inspired again...]]>
   </content>
</entry>

<entry>
   <title>NJIT Venture Acceleration Workshop</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/10/njit_venture_acceleration_work.html" />
   <id>tag:www.iptvevangelist.com,2009://1.997</id>
   
   <published>2009-10-01T19:05:58Z</published>
   <updated>2009-10-02T19:24:16Z</updated>
   
   <summary> In an effort to guild startups with coaching and mentors, NJIT is running a four weekend workshop which began on September 26th for four successive Saturdays. The session are designed to help startups with their pre-market planning to shorten...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="NJIT_logo.jpg" src="http://www.iptvevangelist.com/images/NJIT_logo.jpg" width="216" height="89" class="mt-image-none" style="" /></span>
In an effort to guild startups with coaching and mentors, NJIT is running a <a href="http://www.njit.edu/news/2009/2009-303.php" target="_blank">four weekend workshop </a>which began on September 26th for four successive Saturdays.  The session are designed to help startups with their pre-market planning to shorten their time to market.

The Venture Acceleration workshop is part of the <a href="http://www.njit.edu/" target="_blank">New Jersey Science & Technology University</a>, located in Newark New Jersey.  In addition to the University, there are two buildings which house over 80 startups across many technology fields from IP-based communications to 3-D facial recognition and beyond.   I had occasion to attend a day workshop which featured <a href="http://www.rallydev.com/" target="_blank">Rally software</a>, which is in the SaaS space.  The company offers small groups free access to their development platform and I could see as being useful for any team developing an iTV or mobile delivery platform using video.  ]]>
      
   </content>
</entry>

<entry>
   <title>Yahoo! to Spend 100mil on Adverts</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/09/yahoo_to_spend_100mil_on_adver.html" />
   <id>tag:www.iptvevangelist.com,2009://1.995</id>
   
   <published>2009-09-24T01:54:50Z</published>
   <updated>2009-10-02T19:23:19Z</updated>
   
   <summary> Yahoo! announced today they will spend 100mil dollars on a new advertising campaign designed to get beyond Silicon Valley and Silicon Alley and out to the people... According to Yahoo! CEO Carol Bartz, &quot;When you get outside of New...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="917" label="Carol Bartz" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="42" label="Yahoo!" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Yahoo.jpg" src="http://www.iptvevangelist.com/images/Yahoo.jpg" width="209" height="42" class="mt-image-none" style="" /></span>

Yahoo! announced today they will spend 100mil dollars on a new advertising campaign designed to get beyond Silicon Valley and Silicon Alley and out to the people...

According to Yahoo! CEO Carol Bartz, "When you get outside of New York City and Silicon Valley, everybody loves Yahoo," Bartz said Tuesday during a press conference that was webcast. "Why are you (the media) so cynical about us? Be cynical about frigging Google. If you don't love us, leave us alone." 

Her frustration aside Google is the darling of not only the Valley and Alley but also Wall Street and much of the rest of the world for a reason.  Back in the day when I was at the company they had daring and innovative campaigns such as the man with the fish, space junk falling to earth and this little ditty:
<P>
<object width="400" height="300"><param name="movie" value="http://www.youtube.com/v/X2_XzGPqBJ0&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="false"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X2_XzGPqBJ0&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="false" width="400" height="300"></embed></object> 
<P>
According to the news Yahoo! will have ads that highlight efforts to show people how to customize pages that they see on Yahoo!, smokin...  I'd go out on a limb and say most people know Yahoo! what is does well and what is does not,  If I had say 100k of that money access to their focus results I know I and others could come up with a spot that creates passion with style and would be memorable like their spots from the early days of the company, what Yahoo! needs is to take a risk not charts and graphs...

What Yahoo! has always done best was their site as a portal, a launching point to other sites and perhaps they should go back to their roots?

Do you...Yawn?


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   </content>
</entry>

<entry>
   <title>If There Were a Google/BrightCove Deal</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/09/the_supposed_googlebrightcove.html" />
   <id>tag:www.iptvevangelist.com,2009://1.989</id>
   
   <published>2009-09-16T21:48:55Z</published>
   <updated>2009-09-17T14:32:26Z</updated>
   
   <summary> As now updated in Silicon Valley Insider, Google is not or has not, or will not purchase BrightCove, this according to Dan Rayburn. A BrightCove client gave me an ear full several months back about their view of the...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Google.jpg" src="http://www.iptvevangelist.com/images/Google.jpg" width="138" height="55" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span> <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="brightcove.jpg" src="http://www.iptvevangelist.com/images/brightcove.jpg" width="192" height="59" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>
As now updated in <a href="http://www.businessinsider.com/google-to-buy-brightcove-2009-9" target="_blank">Silicon Valley Insider</a>, Google is not or has not, or will not purchase BrightCove, this according to Dan Rayburn.  

A BrightCove client gave me an ear full several months back about their view of the platform
"I know I alluded to the new API being completely for programmers only. Brightcove will call it "sophistication", but synonymous with that word is another one: snobbery (in our case, tech snobbery). The thing I appreciate about it is at least they're transparent about their elitism. Look at it like this: in an era where it's becoming more about simple-yet-effective apps, Brightcove's taken their platform in an entirely opposite direction. The unfortunate thing is, as a result, if you REALLY want to get your money's worth, you can't just hire for the creative -- you've got to hire a programmer who knows their way around the API".

Whatever your position about BrightCove they would certainly realize a net gain from being brought in under the large Google umbrella, the more interesting question is what would be in it for Google say beyond the BrightCove customer base?  

Much has been written about Google's burn rate with respect to YouTube, What BrightCove wanted to be when they first launched.  Will Youtube have to start charging for content if they are going to trim their 50Million plus dollar per year streaming costs?  Perhaps this will take the form of a tiered system where there are always cats falling out of trees just in SD and for just a minute or two...but with HD content and longer form fare becoming their paid model, perhaps it will be something that competes with Netflix though they currently do not have a hardware solution so I am not sure of the value proposition for watching movies on my large home set is?  

]]>
      
   </content>
</entry>

<entry>
   <title>Britain Approves TV Product Placement</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/09/britain_approves_tv_product_pl.html" />
   <id>tag:www.iptvevangelist.com,2009://1.988</id>
   
   <published>2009-09-16T12:46:42Z</published>
   <updated>2009-09-16T22:48:07Z</updated>
   
   <summary> To compete with the U.S. entertainment industry, the British Government has lifted the restriction on product placement on U.K. programming. Children&apos;s programs will be restricted from product placement and the BBC will also not such placement BBC Video segment...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="UK_Flag.jpg" src="http://www.iptvevangelist.com/images/UK_Flag.jpg" width="119" height="80" class="mt-image-none" style="" /></span>
To compete with the U.S. entertainment industry, the British Government has lifted the restriction on product placement on U.K. programming. Children's programs will be restricted from product placement and the BBC will also not such placement
<a href="http://news.bbc.co.uk/1/hi/uk/8253000.stm" target="_blank">
BBC Video segment</a>]]>
      
   </content>
</entry>

<entry>
   <title>FCC Probe of Wireless Carriers</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/09/fcc_probe_of_wireless_carriers.html" />
   <id>tag:www.iptvevangelist.com,2009://1.987</id>
   
   <published>2009-09-01T15:08:22Z</published>
   <updated>2009-09-01T15:44:59Z</updated>
   
   <summary> The FCC has is launching an investigation to determine if there is &quot;adequate&quot; competition amongst carriers such as AT&amp;T and Verizon. In the 5-0 vote, the commission will pursue such this question in addition to an investigation already underway...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="906" label="FCC" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="80" label="mobile" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="908" label="mobile handsets" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="910" label="price fixing" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="912" label="wireless carriers" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="fcclogowords.gif" src="http://www.iptvevangelist.com/images/fcclogowords.gif" width="165" height="56" class="mt-image-none" style="" /></span>
The FCC has is launching an investigation to determine if there is "adequate" competition amongst carriers such as AT&T and Verizon.  In the 5-0 vote, the commission will pursue such this question in addition to an investigation already underway to see if exclusive contracts, like the Apple iPhone with AT&T harms consumers.  

The commission with look into three areas of interest
- The CC inquires about which analytic framework and data sources will most clearly describe competition in the mobile wireless market.
- The inquiry will include new market segments not covered thoroughly in previous reports, such as device and infrastructure segments.
- The vertical relationships between "upstream" and "downstream" market segments, and how these relationships affect competition.

The release on the FCC site, does not indicate a forum for public comment though letters to the commission would be our recommendation. 

]]>
      
Exclusive distribution deals are common in various sectors though its is different then just buying a hard drive from one on-line supplier verses a large box retailer as there is an on-going relationship and reliance with service as is the case with the wireless carrier.  In addition, as the commission said in its release, &quot;wireless mobility has become central to the economic, civic, and social lives of over 270 million Americans&quot;  

Do these numbers and the reliance on mobile technology raise the bar to where wireless carriers should be considered vital national interests such as airlines?  Should carriers be prevented from  practices that inflict economic harm to consumers?  They already practice an informal economic pact of matching and maintaining price levels, is this a form of price fixing?  What about choice, should carriers be able to dictate what platforms people have access to?   Its not just a simple matter of moving from one provider if you&apos;re not happy.  

For example, Verizon appears to have more robust coverage in and around New York City, but on the other hand they have a history of being very slow to deploy new handset technologies though they will claim they provide more testing to ensure compatibility with their network.  I&apos;ve heard this statement several times when visiting retail stores, does this mean the iPhone is not a mature and stable platform?  

Should consumers be able to purchase the platform of their choice and use it on whichever network they feel provides the best coverage and customer service, well yes..
   </content>
</entry>

<entry>
   <title>Top U.S. Online Video Ad Networks - June 2009</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/08/top_us_online_video_ad_network.html" />
   <id>tag:www.iptvevangelist.com,2009://1.986</id>
   
   <published>2009-08-18T13:09:01Z</published>
   <updated>2009-08-18T13:09:21Z</updated>
   
   <summary>Top Video Ad Networks In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[Top Video Ad Networks

In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).
Top U.S. Online Video Ad Networks by Unique Viewers
June 2009

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="comscore_june09.jpg" src="http://www.iptvevangelist.com/industry/images/comscore_june09.jpg" width="532" height="301" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span>


<blockquote>Other notable findings from June 2009 include:<ui>
<li>81.2 percent of the total U.S. Internet audience viewed online video.
<li>The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.
<li>111.8 million viewers watched 7.6 billion videos on YouTube.com (67.9 videos per viewer).
<li>53.6 million viewers watched 524 million videos on MySpace.com (9.8 videos per viewer).
<li>The average visitor to Hulu watched 10.1 videos, totaling more than an hour of videos per visitor.
<li>The duration of the average online video was 3.7 minutes.
</li><blockquote>
]]>
      
   </content>
</entry>

<entry>
   <title>Israeli military technology can save your marriage</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/07/unleavened_media_israeli_milit.html" />
   <id>tag:www.iptvevangelist.com,2009://1.976</id>
   
   <published>2009-07-25T05:11:40Z</published>
   <updated>2009-07-25T05:21:05Z</updated>
   
   <summary>By Levi Shapiro Yosi Glick wants to save your marriage. Using technology developed by the Israeli military, his company Jinni solves the quintessential couple&apos;s conundrum- picking a movie that both husband and wife can enjoy. &quot;When my wife asks me...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="893" label="Israeli military technology" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[By Levi Shapiro

Yosi Glick wants to save your marriage. Using technology developed by the Israeli military, his company Jinni solves the quintessential couple's conundrum- picking a movie that both husband and wife can enjoy.

"When my wife asks me to rent a movie, I get nervous. I have no idea what she will think is good or her mood that day." So Yosi developed a semantic search tool that lets users search like they think. It creates your "entertainment personality," based on 50 different categories (including mood, time available, plot summary, reviews, etc). This can be matched with the entertainment personality of your spouse so that the only thing left to fight about is who makes the popcorn.

In March, cNet selected Jinni over more established services- like Netflix, IMDB, Flixter and Rotten Tomatoes - as the number one video recommendation engine. The US beta will be launched in mid-August but 200 of you can get <a href="https://www.jinni.com/mainRegistration.html">an invitation to the private beta here</a>.

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="quickflixjinni.jpg" src="http://www.iptvevangelist.com/images/quickflixjinni.jpg" width="520" height="318" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span>
 Screenshot of QuickFlix PHOTO: Courtesy

Jinni is one of many promising early-stage companies funded and nurtured by the Startup Factory. This is a collection of Israeli and Jewish technology investors who provide critical investment and expertise to high-potential, early stage Israeli start-ups. Members such as Carmel Vernia (Chief Scientist from 2000-2002 in the government of Israel's Ministry of Industry & Trade) and Dr. Orna Berry (outgoing Chief Scientist and Director of the Industrial R&D Administration in the Ministry of Industry & Trade) take a hands-on role with Jinni. Yosi says "I have great respect for Startup Factory. They help Jinni and they help Israel."

Jinni is building revenues from online video distributors, who share a portion of the transactional and advertising revenues. One notable customer is QuickFlix, Australia's largest online DVD rental service. The other revenue stream comes from licensing the technology to pay TV providers, such as cable operators, for TV based services like Video On Demand and Electronic Programming Guide.

As for saving marriages, no direct revenue streams there, but you have to admit, it is a great perk. Now, if it could only be applied to solving other relationship issues. 

<strong>How it works:</strong>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/q1Wbw9sZIus&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/q1Wbw9sZIus&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object>]]>
      
   </content>
</entry>

<entry>
   <title>SanDisk Giveaway</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/07/sandisk_giveaway.html" />
   <id>tag:www.iptvevangelist.com,2009://1.975</id>
   
   <published>2009-07-23T20:25:18Z</published>
   <updated>2009-08-07T19:33:41Z</updated>
   
   <summary>Giving away a Sandisk Sansa after our review several months back</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   <category term="895" label="Sandisk Sansa" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="2009-07-23 15.35.53.jpg" src="http://www.iptvevangelist.com/images/2009-07-23%2015.35.53.jpg" width="420" height="315" class="mt-image-none" style="" /></span>
Awhile back we did a review of the Sandisk Sansa unit and recently I came across and since I am not using am offering to anyone interested.  Simply send an email with your name, business if you have one and I'll spin the <a href="http://www.random.org/integers/">random number generator </a>to choose a winner, good luck

<strong>
Winner Update: 8/7/09</strong>
Congrats to: Eddy Carroll, CTO of Amulet Devices  the winner of the Sandisk Sansa unit, enjoy..]]>
      
   </content>
</entry>

<entry>
   <title>Pot-smoking, lesbian dolls conquer Hollywood </title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/07/pot-smoking_lesbian_dolls_conq.html" />
   <id>tag:www.iptvevangelist.com,2009://1.977</id>
   
   <published>2009-07-15T05:19:16Z</published>
   <updated>2009-07-25T05:26:44Z</updated>
   
   <summary>By Levi Shapiro While no one in Hollywood would ever admit to reading the Bible, most in the TV industry are likely to wholeheartedly agree with Ecclesiastes 1:9, &quot;what has been done will be done again; there is nothing new...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[By Levi Shapiro

While no one in Hollywood would ever admit to reading the Bible, most in the TV industry are likely to wholeheartedly agree with Ecclesiastes 1:9, "what has been done will be done again; there is nothing new under the sun." Decades before American Idol, Law & Order or The Hills dominated the airwaves, TV was awash in talent shows, procedurals and catfights.

To find a really fresh format, DigiTALE Productions and Disney have reached back to a format that predates even television - playing with dolls. Disney and DigiTALE Productions would like you to say "Bobdammit" to a new episodic web series, THE STONES. Think Barbie meets American Pie. 

According to Creator and Executive Producer David Greenberg (who sold the series to Disney), even with dolls, telling a great story requires substantial resources. "I have been working on this for 2.5 years. There is an endless list of people, literally several hundred, who contributed."

Some of those contributors include writer Blyth Rove (Grey's Anatomy), Director and Videographer Benjamin Flaherty (most recently worked for director Julian Schnabel) and Producer Amy Nederlander (nominated for five Tony Awards).

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Stonescharacters.jpg" src="http://www.iptvevangelist.com/images/Stonescharacters.jpg" width="332" height="265" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span>

After moving to the US from Israel fifteen years ago, David Greenberg recalls needing to buy a present for his friend's five-year-old daughter. "She took me right to the Barbie section. When she started explaining it, I was absolutely blown away."

The series examines socially divisive issues like religion, sex, drugs and immigration, through the eyes of these dolls, all within a story arc of 3-4 minutes. "The future of television is platform-agnostic. And like everything else in this digitally integrated universe, the idea is to create merchandising opportunities." The dolls were designed exclusively for the series. "Frankly," says David, "we would love to sell lots of dolls."

While studios have long benefited from ancillary revenue streams, independent content creators like David Greenberg are beginning to recognize there really is something new under the sun- retaining merchandising rights. Maybe a family of dysfunctional dolls can save Hollywood.  ]]>
      
   </content>
</entry>

<entry>
   <title>Change Will Find a Way, or The Revolution is Brought to You By...</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/06/the_revolution_is_brought_to_y.html" />
   <id>tag:www.iptvevangelist.com,2009://1.974</id>
   
   <published>2009-06-17T06:44:42Z</published>
   <updated>2009-06-17T07:43:05Z</updated>
   
   <summary>Change is inevitable, be it the loss of a parent or people taking to the streets in Iran to protest their need for change. Some change is personal, some global. In the case of Iran what that change ultimately looks...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[Change is inevitable, be it the loss of a parent or people taking to the streets in Iran to protest their need for change.  Some change is personal, some global.  In the case of Iran what that change ultimately looks like is less important right now though some politicians will proselytize (this not to be confused with evangelize) their vision of what change should look like for others who have the real stake and more importantly responsibility for the implementation and nurturing of that change, I find this an odd and at times arrogant trait in people but perhaps, the predictable nature of man.

As I contemplate change and the news that Twitter, <a href="http://www.youtube.com/results?search_type=&search_query=iran+protests&aq=f" target="_blank">YouTube</a> and other technologies are working hand in glove with people in Iran who want nothing more then the right of self-determination I find compelled once again to evangelize about the very technologies we often write and speak about with such casual affair.

]]>
      <![CDATA[...The song <em>Drive</em>, by Incubus "Whatever tomorrow brings I'll be there" plays in the background and seems appropriate.

The mainstream media buried the lead as they so often do in their zeal for trying to contextualize and make sense of change, sometimes I long for a news reader and not someone emoting or spinning about this or that, but I digress.  The players in Iran the U.S. and the rest of the world will all play their assigned roles, be it the people in the streets, the supreme leader, that countries figurehead, or a senator critical of how the <a href="http://www.nytimes.com/2009/06/17/world/middleeast/17media.html?_r=1&hp"  target="_blank">U.S. administration</a> is or is not reacting as he would like.

Aside from my wish for people everywhere to determine their own fates, <strong>The lead</strong>...be it Twitter or YouTube, (IP or iTV) is <strong>Change will find a way </strong>and we need to understand, embrace and cultivate that idea.  This, all of this is stuff we do is based on IP, the very foundation that is the transport of information for change.

The story about these technologies and the part they play in the order of change, just like summing up a persons life does not end here it just begins...so Comrades, go forth into your day and remember for whatever tomorrow brings we"ll all be there...


For JH  ]]>
   </content>
</entry>

<entry>
   <title>No Honey No Money (or How to Stay Poor on the Internet)</title>
   <link rel="alternate" type="text/html" href="http://www.iptvevangelist.com/2009/05/no_honey_no_money_or_how_to_st.html" />
   <id>tag:www.iptvevangelist.com,2009://1.972</id>
   
   <published>2009-05-12T04:16:32Z</published>
   <updated>2009-05-15T18:08:16Z</updated>
   
   <summary>By Adrian Smith It seems everyone is banging on about monetizing original content on the internet. Is it distribution or is it content? Well, as a former CEO of both a major film studio and a &quot;legacy&quot; internet company once...</summary>
   <author>
      <name>Gilbert Hammer</name>
      <uri>http://www.iptvevangelist.com/</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://www.iptvevangelist.com/">
      <![CDATA[<small>By Adrian Smith</small>

It seems everyone is banging on about monetizing original content on the internet. Is it distribution or is it content? Well, as a former CEO of both a major film studio and a "legacy" internet company once said: "When we had great pictures to market content was king, when we didn't distribution was."

Although the esteemed gentleman made a salient point it wasn't hip to the internet world of self-production/self-distribution.

Well, yes and no. If you are a major studio with multimillion dollar budgeted productions and equally expensive marketing campaigns it's really down to capturing the zeitgeist. There is no excuse for not having a well made production (given the budgets) nor is there an excuse for shoddy marketing given the role call of MBAs (this isn't to say that excuses aren't made).


]]>
      
But what is beyond every filmmakers control is whether the audience will embrace the film with their box-office or retail dollars. Audiences are fickle. Today&apos;s fart and frolic flick is tomorrows 3D existentialist walk in the woods (note to self:  check distib. rights for 3D re-master of Tarkovsky&apos;s &quot;Stalker&quot;). For all the studying of memetic culture and burning pieces of string in sacrifice to the gods of synchronicity, it basically comes down to dumb luck as to why some things click and others don&apos;t.

What has changed is that more low-level and wannabe filmmakers have now greater access to the tools of production, and with the internet, a potentially vast audience. 

While it is seldom that any HDV camcorder baring auteur (24p or otherwise) will match the production values of a major studio is beside the point. Such issues are for those with retention of the anal passages. The best artists have the skill and imagination to tell their stories with the tools available. If they don&apos;t have this prerequisite their projects will fail regardless of how cool their Apple Cinema Display is.

When I was first learning my trade back in the dark ages of 16mm film, a Bolex and a flatbed we thought we were Fellini just for getting a film finished. If you could survive hairs in the gate, camera leaks and remain solvent through the entire lab process you were already ahead of the game. Some even survived cutting their own negative without a nervous breakdown. 

Our aims for the films were to get them into credible film festivals or failing that throw a bunfest at the local museum or library. If you were lucky the critics or influential industry people might notice your work and the potential for a professional career would begin.

The aim was to make the best film you could with the resources available. I don&apos;t think anyone thought they would actually make money out of these projects. Funding came from grants, from family and friends and the occasional act of larceny.

What has changes now is the distribution. And the internet has made it a double-edged sword. These days anyone can encode and stream their movie online. Granted, some applications do it better than others but with a bit of patience and a few desperate posts on the Apple users forum one gets there in the end.

We can then read a book or take a class on viral marketing and a couple of clicks on MySpace and YouTube and you are an international legend (at least to your mom).

This is all very groovy but you ain&apos;t getting rich. And to this I reply, well why should you be? Has anyone asked you to bare your soul to the world? Did the government send you a nasty letter saying owed Inland Revenue an ironic comedy shot in the style of Quentin Tarantino? Methinks not.

What the internet allows is for our work to get shown to a huge audience. If we have done our work well, if we tell good, well-made stories our work will be noticed. And if you get noticed by the right people then momentum will gather and you will have the potential to make your next film with more support and better methods of distribution.

Well, yeah, in the ideal world.

In the meantime I cling to the mantra that &quot;good work always floats to the top eventually.&quot;  Of course you might be dead... but hey, it&apos;s for art, right?

See you at the barricades, comrades.

   </content>
</entry>

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