I Q o L : Improving Quality of Life

2012-02-04T08:06:00.000-08:00

"How To Be Happy At Work and At Home" is based on this article http://www.inc.com/geoffrey-james/how-to-be-happy-at-work.html Then, the ideas were re-engineered and shared with our Sales Team: How To Be Happy At Work and At Home View more PowerPoint from Remigio Joseph DeUngria But these ideas work for everyone, everytime!

I Love Marketing Model 21st Century Edition

2012-01-16T03:03:00.000-08:00

Here is the latest and most comprehensive update of the "I Love Marketing model". View, learn, and share! VCoach 21st century iI love marketing model created by prof bong de ungria 2012 View more presentations from Remigio Joseph DeUngria

Hyper Marketing 2.0: Branding the Philippines: #1 for Fun!

2012-01-06T08:20:00.000-08:00

Hyper Marketing 2.0: Branding the Philippines: #1 for Fun!: Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang P...

Bill Gates? Rules For Success

2011-12-29T22:59:00.000-08:00

Things happen for a reason. Things fall in place because of some rule. Some reasons and rules apply more than others. Which of these rules, supposedly from Bill Gates, have you encountered in the game called life? For me, its been rule 1...

In Search Of Tipping Points for 2012

2011-12-27T05:01:00.000-08:00

Earlier today, I was listening to Malcolm Gladwell's audiobook, Tipping Point: How Little Things Make a Big Difference. Coming smack right into the new year, I couldn;t help but try to personalize what tipping points can be in my life for 2012 and beyond. For a tennis match, this could be the pivotal single point during 3 gruelling hours of playing where the ball just grazes the line,

Play by the Score

2011-12-10T08:29:00.001-08:00

A famous football coach once said, “In my 20 years of coaching, I never lost a single game- I just ran out of time.” (If we had more time, we’d be able to catch up, or the opposing team would get tired or commit mistakes; Nevertheless, it does not count since the rules say how much time we have in the game.) More often than not, time is a rule that everyone needs to contend with in the many

Reinvention: Questions and Answers

2011-09-29T18:23:00.000-07:00

While driving 2 hours to work and listening to the audio CD, “Reinvention: How to Make the Rest of Your Life, the Best of Your Life” by Brian Tracy, two anecdotes stood out: These 3 Predictions by Harvard University in 1952 remain true till this day: 1. In any industry, more changes will happen in the next year than ever before. 2. In any industry, more competition will happen than ever

Positive Contamination Marketing of Events

2011-09-23T20:12:00.000-07:00

Every single event or experience can " positively contaminate" thousands of others with little effort and with long lasting effect. Here are 4 examples of "event" shouts that remain long after the events are over. Now, that's efficient marketing! The first 2 liinks were the samples I showed to the students to use as benchmark while the last 2 were the result of students trumping their

21 Secrets of Effective Communications

2011-08-31T06:33:00.000-07:00

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation... 1. Set the theme 2. Outline 3. Demonstrate enthusiasm 4. Wow your audience 5. Sell an experience 6. Make numbers meaningful; use analogies 7. Paint a picture; Make it visual 8. Give a show 9.

Marketing 101: I Love Marketing Relaunched!

2011-08-18T10:47:00.001-07:00

This latest version of the 2011 Marketing Model includes new data on Socioeconomic classes in the Philippines and its impact on market demand. The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention. Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES! A Visual, Interactive and

Digital HyperMarketing Lectures: Videocasts in Youtube, Webinars using Slideshare

2011-05-30T16:54:00.000-07:00

The dream to constantly enhance the learning experience has been made possible with the advent of digital technologies. While powerpoint presentations have been the standard for classrooms and offices for many years already, there are unanswered demands for sharing and learning free from the constrictions and limitations of having to be in present in the same classroom at the same time. Here is

Survive and Thrive Disasters of Change Through Strategic Marketing

2011-05-28T07:34:00.000-07:00

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change. In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace

Upgrading from 4Ps to the 18Ps of Marketing

2011-04-28T08:04:00.000-07:00

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts. This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is

Case Analysis

2011-04-24T11:03:00.000-07:00

The SPADER model is a systematic technique used for solving any case. Easy to remember and use! Marketing Case Analysis using SPADER approach View more presentations from Remigio Joseph DeUngria Here's the SPADER model applied to lighting products. Prof. Remigio De Ungria Lecture Sample Spade Approach Used For Conversion To CFLs View more presentations from Remigio Joseph DeUngria

Learn Marketing Concepts by Asking Better Questions

2011-04-24T08:51:00.001-07:00

How do you review for the midterm exams? Concept by concept. Chapter by Chapter. What may seem to be a gargantuan task is made easy by this assignment. No need to reinvent the wheel. Build on what has been done, on what is readily available. Learning Marketing by Asking Better QuestionsView more presentations from Remigio Joseph DeUngria.

Learning from Student Group and Individual Executions of the 10 Step Marketing Plan

2011-04-22T22:45:00.000-07:00

In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members

Digital is Changing the Game

2011-04-10T16:46:00.000-07:00

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more... The

Song For Mary: Reflecting The Atenean's Mission

2011-04-03T10:35:00.000-07:00

The Ateneo brand is composed of many elements, many derived from years of history and tradition. The "Song for Mary" is one such unique brand element, which aside from linking the Atenean to a meaningful past moves him forward to his life's mission. Ateneo Hymn View more webinars from Remigio Joseph DeUngria Where did this come from? Before the Ateneo de Manila moved to Loyola Heights, the

Am I going to finish strong?

2011-04-01T09:06:00.000-07:00

The question is not- "Why did I fail?" Question is definitely not- "Am I going to get up?" The only question for my life is "Am I going to finish strong?" Because the only answer to that right question is, "I am going to find the strength, I am going to get up, no matter what." Bong De Ungria

Translating and Personalizing Kotler

2011-03-30T13:36:00.000-07:00

Marketing concepts, as explained by world-renowned marketing guru Philip Kotler, are meaningful only if these are translated and personalized by students. This marketing exercise forces students to think about concepts, transform these so that it becomes understandable to them, and personalize it so that it becomes easy to remember. This exercise also requires student to apply their learnings

No Ice and Unlimited Rice

2011-03-30T01:19:00.001-07:00

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough. A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on

Create the Digital You

2011-03-23T08:48:00.000-07:00

For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present. So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.

Do you exist in the digital world?

2011-03-23T08:40:00.000-07:00

If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of the course. Then do this exercise again at the end of the course. step 1 - Go to google search. Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (

World's Most Important Brand Has Your Name On It

2011-03-18T12:16:00.001-07:00

Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you. For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win. World's Most Important Brand In The World Has Your Name On

The Shoe and the Lion

2011-03-18T10:23:00.000-07:00

There were 2 excellent shoe salesmen who were very good friends but who were as different from one another as night and day. Let's call the first salesman as The Pessimist and the other salesman as The Optimist. When they went down from the plane to a third world country for the first time, the Pessimist was exasperated for he saw thousands of people with no shoes. What misfortune he exclaimed: