ISBM Audio Insights Podcast Series

Customer Value Propositions and Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 24 Jul 2007 00:00:00 EDT

Interview with Dr. James Anderson, Irv Gross Distinguished Fellow, ISBM

Global Tectonics - What Every Business Needs to Know

podcasts@bostonconferencing.com (ISBM) — Tue, 31 Jul 2007 00:00:00 EDT

Please contact ISBM for more information

Asymmetric Partnerships: Win-Win, or Win Lose?

podcasts@bostonconferencing.com (ISBM) — Tue, 07 Aug 2007 00:00:00 EDT

Interview with Dr. Venky Shankar, professor of marketing, and Coleman chair in marketing, at Texas A&M University

Creating Customer Engagement in Business-To-Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 14 Aug 2007 00:00:00 EDT

Interview with Dr. Das Narayandas, James J. Hill Professor of Business Administration, Harvard Business School

Building Links between Customer Satisfaction, Loyalty, and Performance in Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 21 Aug 2007 00:00:00 EDT

Interview with Dr. Raj Grewal, associate research director, ISBM

Getting Better New Offering Ideas at the Get-Go: What's Working in Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 28 Aug 2007 00:00:00 EDT

Interview with Dr. Scott Edgett, cofounder and president Of Stage-Gate Inc., And the Product Development Institute

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

podcasts@bostonconferencing.com (ISBM) — Fri, 19 Oct 2007 00:00:00 EDT

Satish Nambisan and Mohan Sawhney are coauthors of the new book, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World.

Integrated Marketing in Today's "Push and Pull" Marketplace

podcasts@bostonconferencing.com (ISBM) — Fri, 21 Dec 2007 00:00:00 EST

Interview with Don Schultz, President, Agora, Inc. and Heidi Schultz, Executive Vice President, Agora, Inc.

Creating New Value: The Phenomenon of the "Serial Innovator" in Large Mature Organizations

podcasts@bostonconferencing.com (ISBM) — Mon, 03 Mar 2008 00:00:00 EST

Speaker: Abbie Griffin

B-to-B Technology and Supply Chain Alliances: Ideas and Insights

podcasts@bostonconferencing.com (ISBM) — Thu, 17 Apr 2008 00:00:00 EDT

Interview with Robert Spekman, PhD

Innovation and Segmentation in Business Markets: Closing the Market Research Gap

podcasts@bostonconferencing.com (ISBM) — Tue, 02 Sep 2008 00:00:00 EDT

Dr. Robert J. Thomas, Professor of Marketing, Georgetown University

The Pivotal Role of Customer Intimacy in Today's Markets - Keys to Getting Ahead of Competition, Solving Real Problems, Building Success

podcasts@bostonconferencing.com (ISBM) — Tue, 13 Jan 2009 00:00:00 EST

Speaker: Fred Wiersema

Supplier/Distributor Alignment: New Research Insights on Achieving Greater Profitability Through Channels

podcasts@bostonconferencing.com (ISBM) — Wed, 13 May 2009 00:00:00 EST

Speaker: James A. Narus, Professor of Business Marketing, Babcock Graduate School of Management

Are Tough Negotiations Better Done Online or Face-to-Face?

podcasts@bostonconferencing.com (ISBM) — Thu, 13 Aug 2009 00:00:00 EST

Speaker: Sandy Jap

Linking Competitive Intelligence and Marketing Decisions

podcasts@bostonconferencing.com (ISBM) — Mon, 07 Dec 2009 00:00:00 EST

Speaker: Liam Fahey