You’re in luck because eMarketing experts Kent Lewis and Hallie Janssen of Anvil Media, Inc. are conducting interviews with many of the keynote presenters and posting them on Kent’s blog.

Below are links to the interviews.  More will be added as the interviews are posted:

Click for Interview with Katherine Durham, VP of Marketing, Imaging & Printing Group, Hewlett-Packard

As Vice President of Marketing, Imaging & Printing Group, Americas at Hewlett-Packard, Katherine Durham, will answer key questions on marketer’s minds: What social media tools are out there? How do we use them? Do they really work? Read more about her views on social media, advice to marketing professionals just starting out, and what she sees as emerging technologies.

Click for Interview with Lisa Welchman, Web Operations Management expert and Founding Partner of WelchmanPierpoint

Lisa Welchman, Founding Partner of WelchmanPierpoint, will be discussing A Gossamer Ceiling for Corporate Internet Executives. Many Web professionals are in the prime of their career and don’t know where to go professionally. Lisa will talk about how individuals can make that leap from “web only” to broader business leadership. Read more about her advice to marketing professionals just starting out, which can be applied to seasoned professionals. Also, read what she thinks is a challenge that mid-to-large corporations face in regards to implementing Internet strategy.

Early bird registration for this event starts at just $195, and as a bonus all registrants will receive a Summary of the report that is not available for purchase anywhere else.

Jeremiah is also the author of the popular Web Strategy blog (#26 on the AdAge Power 150 list) and is #2 on the Twitter Power 150 list (@jowyang).

Here is an exerpt from the report’s Executive Summary:

…the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.

Don’t miss this unique opportunity to engage with Jeremiah in-person to learn more about the future of the Social Web.  There will be time for Q&A during the presentation and networking with Jeremiah at the conference reception.

More information:

> Learn more about the upcoming Internet Strategy Forum Summit

> Connect to and Track the Internet Strateg Forum Summit via the Social Web

> Read Jeremiah’s Web Stategy blog post announcing “The Future of the Social Web” report

> Read more about “The Future of the Social Web” report on Forrester’s Web site

We still have people. Fewer in most instances but they continue to be a constant resource in most if not all firms. And in some cases, they are the only resource for the foreseeable future.

And products… the goods and services produced by the labor of those very same people. Again, potentially fewer in number and in somewhat lesser demand, but products none the less that are necessary for work, play and our daily lives.

These two constants just so happen to be fundamental ingredients in social media and online social communications. As a result, the economic crisis will prove to be a significant catalyst and forcing function for increased reliance on social media from business, marketing departments and the strategies we use to communicate our products and the people who create them.

For those not in economics, an externality is an indirect impact of a transaction… or an unrealized cost or benefit of that economic activity. An oft used example for a negative externality is the cost of pollution from the internal combustion engine or the positive externality of the same activity towards public safety or the convenience from increased mobility and the increased wealth that cars and trucks generate.

Social Media can be a positive externality of fewer budget dollars and fewer resources in marketing departments. And for those who champion its benefits should take this opportunity to increase its effectiveness through leveraging the resources required for effective social communications… i.e. the people and the stories behind the products they create.

At Intel, my strategy and potentially yours too, will be to leverage those resources still intact and available to you. Just who are those people? What are those unique and impactful stories that lie beneath the surface? And in this age of increased customer power and media noise, aren’t those the more interesting and relevant messages we should be communicating to our customers?

Those stories and the social connection to the very people behind the products and services will have much greater ROI than our traditional push marketing tactics and messaging. Why would you continue to invest in static CMS workflows, or contrived product messaging from marketers? And why are most Internet marketing departments still using the “publish and pray” approach to online where you create collateral, publish it and pray that your users find it and even more of a stretch find it useful?

In many ways, 2009 and the economic crisis may be the final death nail to the push era of marketing (generally considered to be 1950-2000). We’ve managed to hold on to many of our push strategies that include the expensive/complicated “publish and pray” corporate .com web site to direct email marketing. Push will still be useful as a delivery vehicle, but people should be the content.

Traditional marketing messaging will prove even more ineffective and now even more costly. Formulating more social strategies into our digital marketing mix will accelerate as pay-per-play and agency dollars are increasingly scarce.

2009 may be the catalyst for truly integrating social marketing aspects into all of our business and marketing communications.

Is 2009 the year that social media becomes mainstream?

Republished from Digital Dregs: Bryan Rhoads is an ISF Board Member and member of the Intel Social Media Center of Excellence

In a very real sense the Internet Strategy Forum (via our research and other programs during the past 4 years) has been tracking and encouraging the emergence of a new corporate profession that is not only a hybrid of traditional Marketing and Information Technology professions, but also unique and separate from those in important ways.  It’s safe to say that the business world has not adjusted to this advent of a new profession.

The tendancy has been to stuff the Internet management function into an existing traditional corporate structure and hope for the best.  During my 12 year career as the top Internet strategy executive at companies such as Nike and Hollywood Entertainment Corp. (dba retail chain Hollywood Video), I reported at different times to positions such as the Director of Direct Marketing, VP of Marketing, VP of Product (at a software company) CIO and CFO (!).  Most companies didn’t know where the function I was performing should go and most of the time where my group was positioned on the org chart limited our ability to leverage the full benefit of the Interet to help meet overall business objectives.

So as mentioned in the ISF press release announcing the availability of the research report, part of what I’ll be exploring is the idea that more companies should take a serious look at not trying to force the strategic Internet management function into a department that existed before the Web, but instead follow the lead of 19% of survey respondents and create a separate department in the organizational struture that is on par with the more traditional marketing and IT departments.

My take is that only when the function is unleashed can it truely help the company reach the full potential of the Internet to positively impact all areas of the business.

In addition, this potentially opens up a new career path for talented, experienced Internet stratey executives to the C-suite via new positions such as Chief Internet Strategist or Chief Digital Officer…but that’s another post.

Knowing your customers — information typically collected by a business — means you know who they are demographically, what content they’re reading, and so on. Most companies do a good job on this front.

When it comes to understanding customers, however, many companies come up short. Understanding customers helps businesses deliver an online product with meaningful and compelling value propositions that meet not only their current needs but also their evolving and future needs… Read Full Article.

- By Lee Huang -

Once you’ve acquired access to more content, you must still differentiate your site from competitors that have similar strategies. You must intelligently integrate your newly acquired content into a cohesive user experience. Relevant information should be categorized, organized together, and teased out in meaningful ways for the audience.

This is where you can demonstrate to your audience how you understand what news and information they’re interested in and how you are actively working to serve that need in unique and compelling ways… Read Full Article.

- By Lee Huang -

Many relationships will be non-traditional in nature, be contrary to how you’ve traditionally done business, and require that you relinquish a bit (or even a lot) of control. However, with the rapid growth of competitors due to low barriers of entry, emergence of new business opportunities, evolution (and perhaps death) of existing business models, increased speed of innovation, shortened product development cycles, increased costs, and of course, an ever-fragmenting and fickle audience, companies can no longer create everything themselves in an isolated fashion or take years to develop something.

Therefore the next “C” of my “The12 Cs for Thriving in a Digital World” is “collaboration.” Collaborating with partners and other third-parties is a key to digital success. And that includes successfully evaluating, establishing, and managing relationships that will propel you forward… Read Full Story

- By Lee Huang -

Again, the goal is not for you to become a programmer, but rather to be at least talking the same language and be on the same planet. The end result of this improved collaboration is that you’ll be able to realize many benefits including:

• Launch more successful marketing campaigns
• Create better online products
• Deliver better online experiences for your audiences
• Better serve your advertisers
• Reduce customer service calls and complaints
• Generate revenue

… Read Full Article
- By Lee Huang -

Of course, it’s not necessary for marketers to learn to be programmers. Marketing and IT come from different worlds, but they intersect in more areas, especially in our world of convergence.

Keep in mind technology is:

• A business enabler. Technology makes it possible to run an online business, deliver content and interactive tools, launch marketing campaigns, measure their success, understand your audiences, and many more mission-critical functions.
• A business driver. Technology can allow you to create new online products that take your company into new markets and to serve your audience and advertisers in ways never before possible.

Read Full Article

- By Lee Huang -

When it comes to monetizing your digital assets, we all wish it were so easy as to utter the phrase “Show me the money.” Therefore the next C for thriving in the digital age that we’ll discuss is “commerce.”

Publishers and media companies of all shapes and sizes are creating, testing, and searching for new ways to be shown the money. As we all know, there’s no magical Jerry Maguire who has all the answers in today’s constantly evolving and dynamic marketplace.

One essential step toward successfully monetizing your digital assets is to establish a multipronged monetization model (MPMM).

To establish and successfully create an MPMM, you must understand what the different prongs, or revenue streams, are. Then to determine the best prongs to implement and how to approach them, you must evaluate many things, including your assets and their worth to your audience, your audience’s value to your advertisers, your ability to leverage and contextually repurpose content, your technology capabilities, the quality of your partners/vendors, and your organizational resources. Then you need to develop a execution plan and ensure your sales and marketing, product development, and technology infrastructures are in place to innovate and execute… Read Full Article on ClickZ.

- By Lee Huang -