Though there are some existing perks of being a Youtube Premium subscriber like ad-free viewing, downloadable clips, YouTube Music that can be played in the background, etc, more enticements await you on the platform. 

The video platform has announced five new features for Premium users this week. 

Youtube Premium’s New Features 

Other than the above-mentioned features, the platform has introduced: 

Content Queuing on Mobile Devices

You can now arrange the content you want to watch in a proper sequence. Though this feature was available for users only on the desktop version, now YouTube has announced its availability on mobile devices as well. 

Watch together 

With Meet Live Sharing on Android, Premium users can host Google Meet sessions where subscribers can watch YouTube videos together. This feature is also coming soon for FaceTime users on iOS. Premium users can host watch meets, however, anyone irrespective of their subscription status can attend a watch meet. 

Cross-Device Continuity

Being a Premium member can now continue watching videos from where they left off on any device, whether it’s Android, iOS, or the Web.

Smart Downloads 

Smart Downloads automatically adds recommended videos to your library for offline viewing, allowing you to enjoy your favourite content even when you are not connected to the internet.

Enhanced Video Quality

An enhanced bitrate version of 1080p HD video quality is being launched on iOS, bringing an even deeper visual quality to our members.

Overall, if you are a YouTube Premium subscriber, there are many exclusive features and benefits available to you that can enhance your YouTube experience, and these new updates are just a few examples of how YouTube is working to make your viewing experience even better.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.

The post YouTube Announces New Features for Premium Subscribers first appeared on Indian Social Media Landscape.

Some users can see full-length reels in their story streams. Usually, to watch a Reel you get only the first 15 seconds of a reel’s glimpse and then tap the Reel to watch the full video. 

Lately, the platform has noted a shift in user behaviour from sharing content in stories and DM to re-sharing posts to the main feed. Exerts call this initiative Instagram’s attempt to go with the changing trends and keep users engaged for a longer duration of time. 

Why integrate Reels & Stories? 

Meta is making a lot of changes, especially after a lot of disappointment from Twitter 2.0. One of these initiatives is, Meta is developing a decentralized social app.

Reports from Meta showed that usage of Facebook has been increased in the fourth quarter of the previous year, and Reels played a vital role in it.  Users using Reels for posting content on Facebook and Instagram have been increasing by approximately 20% each year. 

With emerging AI recommendation tools, more people are using reels to post content on Facebook and Instagram. Talking about the near future, Meta’s decision of merging Reels and stories could be even more useful to the users as Stories can become a bigger consideration for Creators, leading to an increase in Reels consumption. This is can be one of the ways for you to grow your business with Meta.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.

The post Instagram plans to integrate Stories & Reels first appeared on Indian Social Media Landscape.

AI has been a buzzword in the tech industry for a while now, and its applications are increasing rapidly. From self-driving cars to smart home assistants, AI is changing the way we live and work. Social media is no exception to this trend. AI is emerging as a powerful tool for businesses to improve their social media presence and engagement.

Here are some ways AI is changing the social media landscape:

Personalization

Personalization is becoming an essential part of social media marketing. Customers want to feel like they are being heard and understood by the brands they interact with on social media. AI can help businesses personalize their interactions with customers by analyzing their data and behaviour on social media. For example, AI-powered chatbots can interact with customers and provide personalized recommendations based on their previous purchases and preferences. Similarly, businesses can use AI to personalize their marketing campaigns by creating targeted ads based on customers’ interests and behaviours on social media.

Content Creation

Creating high-quality content consistently is a challenge for businesses on social media. However, AI can help automate the content creation process. For example, AI-powered tools like Artisto and Prisma can transform ordinary images into artistic masterpieces by applying filters and effects. Similarly, AI-powered tools like Canva can help businesses create professional-looking designs and graphics for their social media posts without any graphic design skills.

Sentiment Analysis

Understanding customers’ sentiments and emotions on social media is crucial for businesses. It can help businesses identify and address customer complaints and issues promptly. AI can help businesses analyze customers’ sentiments and emotions on social media by analyzing the language and tone of their posts and comments. This can help businesses identify potential issues and respond to them proactively.

Influencer Marketing

Influencer marketing has become a popular strategy for businesses on social media. However, identifying the right influencers to partner with can be a challenge. AI can help businesses identify the right influencers based on their audience demographics, interests, and engagement rates. AI-powered tools like Influencer.co and BrandSnob can help businesses identify the right influencers for their campaigns and provide insights into their performance.

Predictive Analytics

Predictive analytics is becoming an essential tool for businesses to make informed decisions. AI can help businesses analyze social media data and predict future trends and behaviours. For example, AI-powered tools like Hootsuite Insights can help businesses analyze their social media performance and identify potential issues and opportunities. Similarly, AI-powered tools like Socialbakers can help businesses predict social media trends and behaviours and provide recommendations for their marketing campaigns.

Customer Service

Customer service is becoming an essential part of social media marketing. Customers expect prompt and personalized responses from businesses on social media. AI-powered chatbots can help businesses automate their customer service and provide quick and personalized responses to customer queries and complaints. This can help businesses improve their customer satisfaction and loyalty.

Social Listening

Social listening is becoming a crucial part of social media marketing. It can help businesses monitor their brand reputation and identify potential issues and opportunities. AI can help businesses automate the social listening process by analyzing social media data and identifying potential issues and opportunities. This can help businesses respond to potential issues promptly and take advantage of opportunities.

AI is emerging as a powerful tool for businesses to improve their social media presence and engagement.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.

The post AI & the Changing Social Media Landscape first appeared on Indian Social Media Landscape.

Are you interested in starting your own podcast, but do not know how to start one? LinkedIn can prove to be of great help to you! The platform has launched a new LinkedIn Podcast Academy, that will guide you through every aspect you need to know about launching a podcast. 

This platform is a six-month incubator pilot, that will incubate emerging business podcasts with updated programme techniques, and tools and also provide an eco-system of the LinkedIn-branded podcasts that the company launched in February last year. 

According to LinkedIn, “The LinkedIn Podcast Academy will connect emerging business podcasts with exclusive programming, coaching tools and LinkedIn co-randing to expand and better reach their audience. This group of professional voices will cover a wide range of topics from leadership, and entrepreneurship to human resources and technology.” 

The inaugural LinkedIn Podcast Academy program will be launched in the third week of March and around 19 shows are expected to participate in the initial phase. The platform has recently announced AI-powered collaborative articles.

LinkedIn’s motive to launch LinkedIn Podcast Academy 

The platform aims at using the new program to build its own podcast listenership. With more people turning to podcasts for deeper insights, the platform is clearly taking this opportunity to increase its numbers. 

Reports suggest that there has been a steady increase in the listenership of podcasts over the last decade. Podcasts on LinkedIn too have reflected a considerable rise in the number of listeners. Therefore, the platform plans to include some professionally focused programming to help people set these podcasts and maximize their careers in this field. 

How will this Academy help its users?

LinkedIn is looking to expand the LinkedIn Podcast Academy while also providing new opportunities for those who are interested in starting their own podcasts. This platform could prove to be a huge opportunity for emerging podcast hosts, as it will provide them with significant exposure potential and guidance to launch and successfully run their own podcasts. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

The post LinkedIn to Launch Podcast Academy first appeared on Indian Social Media Landscape.

But, SEO can be a complex and time-consuming process, especially if you’re doing it manually. However, there are plenty of SEO tools available that can help streamline the process and make it more smooth and efficient. 

Let us guide you through some tools that will make SEO easier for you and help you generate leads through digital marketing. 

Best SEO Tools to Help You Generate Leads for Your Business 

Ahrefs

Ahrefs is a comprehensive SEO tool that offers a wide range of features to help you improve your website’s ranking. It has a powerful backlink analysis tool that allows you to see who is linking to your website, what anchor text they’re using, and the quality of those links. It also provides keyword research tools, site auditing features, and competitor analysis tools. With Ahrefs, you can track your search engine rankings and monitor your website’s health to ensure it’s performing at its best.

SEMrush

SEMrush is another popular SEO tool that offers a wide range of features to help you improve your website’s ranking. It provides a comprehensive suite of tools for keyword research, competitor analysis, site auditing, and more. One of the unique features of SEMrush is its ability to track your website’s position in local search results, which is especially useful for businesses that serve a specific geographic region.

Moz

Moz is a well-known SEO tool that offers a range of features to help you improve your website’s ranking. It provides a site auditing tool that can identify technical issues on your website that may be impacting your search engine ranking. It also offers a keyword research tool, competitor analysis tools, and a link-building tool that can help you earn high-quality backlinks to your website.

Google Analytics

Google Analytics is a free tool that provides valuable insights into your website’s performance. It can help you track the number of visitors to your website, where they’re coming from, and how they’re interacting with your website. This data can help you identify areas for improvement and optimize your website for better performance. For example, if you notice that a high percentage of your visitors are leaving your website after visiting only one page, you may need to improve your website’s user experience to encourage visitors to stay longer.

Google Search Console

Google Search Console is another free tool from Google that provides insights into your website’s performance. It can help you identify technical issues on your website, such as broken links or crawl errors, that may be impacting your search engine ranking. It also provides information on your website’s search engine visibility, including the keywords and phrases that are driving traffic to your website.

Yoast SEO

Yoast SEO is a popular WordPress plugin that can help you optimize your website’s content for search engines. It provides a range of features, including a content analysis tool that can help you ensure your content is optimized for your target keywords. It also provides a meta tag generator that can help you create optimized title tags and meta descriptions for your website’s pages.

Screaming Frog

Screaming Frog is a website crawling tool that can help you identify technical issues on your website that may be impacting your search engine ranking. It can crawl your entire website and identify issues such as broken links, duplicate content, and missing meta tags. It also provides data on your website’s structure, including its URL structure and internal linking.

SERPWatcher

SERPWatcher is a keyword-tracking tool that can help you track your website’s search engine ranking for specific keywords and phrases. 

SEO tools reduce your efforts to individually do your keyword research and data analysis. They help you plan and improvise your strategies to grow your business. They give you timely reports on the performance of your website that help you analyse your work progress.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

The post Best SEO Tools to Boost Your Business first appeared on Indian Social Media Landscape.