I spy experiential

MCM Expo (Comic Convention) - London

2012-10-28T18:01:00.000+00:00

MCM Expo (London Comic Convention) - Excel Centre, London

26-28 October 2012

http://www.londonexpo.com/

BBC - Dr Who experience

XBOX Kinect - Fable : The Journey

Universal Pictures

Universal Pictures - movie trailers

Consumer fancy dress and costumes at the event

Capcom Resident Evil 6 - PR - Wesker & Son Pop-up Human Butcher

2012-09-28T12:01:00.000+01:00

A pop-up shop/PR stunt with a gory difference...

For the release of Resident Evil 6, Capcom Europe have opened up a human (!) butcher shop and morgue at Smithfield Market, London's most famous meat market.

For two days, they are selling human parts, with all proceeds going to the Limbless Association.

For those wanting more, two lectures are being held at St. Bartholomew’s Hospital Pathology Museum, covering themes from the title, including future trends in meat consumption, cannibalism and the reality of the game's "C-Virus".

Visit their Twitter for more info.

More photos from the photo call can be found here.

The Sun at BT London Live - Victoria Park, London Olympics 2012

2012-08-12T16:32:00.001+01:00

Target 'Go Tube London' at Bernie Spain Gardens, London Olympics 2012

2012-08-12T16:30:00.001+01:00

Target Corporation, one of the largest retailers in the US, set up an area along the River Thames for the London 2012 Olympics.

They gave away sunglasses and ponchos and provided phone chargers and fun activities - Croquet and Bocce.

A great place to relax in the sun, and recharge.

Bacardi's 150th birthday party - Village Underground

2012-08-02T09:54:00.001+01:00

The Puma Yard, Brick Lane

2012-08-01T22:03:00.001+01:00

Benefit Mascarathon - Spitalfields Market

2012-07-18T10:27:00.001+01:00

BBC Frozen Planet US Augmented Reality Tour

2012-06-22T16:46:00.001+01:00

To promote the new BBC “Frozen Planet” Blu-ray/DVD, BBC teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the worlds most amazing creatures.

Invisible Mercedes - viral

2012-03-08T14:01:00.003+00:00

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, they decided to make the car invisible....

David Beckham Bodywear for H&M – Giant Shopping Bags

2012-01-30T18:00:00.002+00:00

To drive awareness of the David Beckham Bodywear for H&M, giant shopping bags (complete with Beckham's torso and tattoos in all their glory) were dropped around high-footfall and iconic sites in London.

At Westfield London Shopping Centre:

More info here

Evian Alpine Experience, London Southbank

2012-01-20T16:33:00.000+00:00

Evian Alpine Experiences were created in a pink custom built shipping container,

situated on London’s Southbank, featuring elements such as fresh mountain top air, the scent of an Alpine forest, cleansing ‘snow melt’ concoctions, edible liquid nitrogen nibbles and a cosy log fire with views over The Alps.

Participants booked in via the evian UK Facebook page for a chance to win a 45 minute experience designed to stimulate the 5 senses. A variety of experiences were selected via an online Facebook poll with fans able to enforce a snowball fight, be entertained by yodellers and opera singers, or even hug a litter of adorable huskie puppies.

Jell-o Temptations launch with sampling using facial recognition

2012-01-19T13:48:00.000+00:00

A daring and clever use of facial recognition technology to sample alcoholic jelly to adults.

Located in Chicago's Shedd Aquarium

Virgin Money Senate House 3D Projection

2012-01-19T13:40:00.000+00:00

Virgin Money launches with a 3D Projection at Senate House....

For more

Pink London Underground train for Digital Switchover

2012-01-12T17:37:00.000+00:00

Digital UK, the body in charge of switchover, is ensuring everyone is made aware of the change through a range of initiatives launching today. Every household is being sent a 20-page booklet explaining the process, and roadshow teams will visit 400 locations between now and March.

A tube train wrapped in the campaign’s distinctive pink livery, with windows forming TV screens and the switchover message on every door, runs on the Central Line from today. All 272 seats have been turned pink. More than 45m journeys will be taken on the Central Line in the course of the tube train’s three-month run, helping generate awareness of the biggest change to television in a generation.

More info

Windows Phone Experiential in NYC

2012-01-10T11:52:00.002+00:00

A giant, six-story Windows Phone bursting to life - electrifying Live tiles revealing an epic "Plants vs. Zombies" battle, fruit-slashing ninja-action, a surprise gig by party-rockers Far East Movement, a killer live set from DJ Virman, and a native New Yorker proposing to his girlfriend from inside the giant phone.

The Moshi Bus, Bluewater Shopping Centre, Kent

2011-12-23T11:27:00.001+00:00

The Magical Moshi Bus (courtesy of Mind Candy) makes its debut at Bluewater Shopping Centre Village car park the week preceding Christmas ...

XBOX 360 Kinect tour, London Westfield

2011-12-22T11:59:00.001+00:00

Peugeot 208 Let Your Body Drive Interactive 3D Projection Mapping Launch - Rio, Brazil

2011-12-13T18:25:00.002+00:00

Here's one done recently by my very own BD Experiential team

Nokia & Deadmau5 projections on Millbank Tower, London

2011-12-03T09:24:00.001+00:00

Live Augmented Reality for National Geographic Channel UPC

2011-11-11T16:04:00.001+00:00

Sensodyne Projections, Science Museum

2011-10-13T12:59:00.001+01:00

Sensodyne 'Repair and protect' and Projection Advertising at the Science Museum Lates Event in April

Cadbury Spots vs Stripes at the Mayor's Thames Festival

2011-10-08T10:50:00.000+01:00

Bacardi Sampling at Alicante Airport

2011-10-08T10:31:00.000+01:00

Malibu Sampling at Alicante Airport

2011-10-08T10:29:00.000+01:00

The Singleton of Dufftown Malt Whisky at the Mayor's Thames Festival

2011-10-08T10:22:00.000+01:00