IABC Cafe2Go

Cafe2Go #46 – Interview with Scott Kronick, President, Ogilvy PR Northern Asia

Shel Holtz, ABC — Tue, 02 Feb 2010 03:19:14 +0000

Scott Kronick, president of Ogilvy PR, Northern Asia, has more than 20 years of experience with the company. He brings PR experience in the U.S., Taiwan and China to his job, where he leads some 500 employees throughout the region. As one of the two founding members of Ogilvy PR in China, he continues to play an instrumental role in the leadership and management of the firm, one of the largest PR agencies operating in China.

Scott will present “Connecting in China” at IABC’s global conference set for April 7-9 in Hong Kong. In this interview, Scott talks about the differences between western PR and PR in China, and the state of Chinese public relations. He also talks about his upcoming session, exploring best practices for getting a communications job in China and exploding the biggest myth about how to succeed in China.

Cafe2Go #45 – January 2010 in community

Paige Wesley — Sat, 30 Jan 2010 01:31:27 +0000

What is the future of social media? Is it the leader in communications or a tool among many.? Where will it take us? In this first podcast of 2010, IABC president Julie Freeman and IABC board chair Mark Schuman take a leap in to the future and share their thoughts on the question, “What will social media look like in 2011?” Playing the part of futurists, Mark and Julie look at the role of social media in world affairs, the impact of citizen journalists, and how communication leaders can use social media to connect, create dialogue, and engage community.

Cafe2Go #44 – December 2009

Neville Hobson, ABC — Fri, 01 Jan 2010 19:28:52 +0000

In this final episode of IABC Cafe2Go for 2009, IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC, share and discuss their responses to “What was the communication story of 2009?”, a question Cafe2Go host Joseph Ugalde had posted on Twitter and in the IABC LinkedIn group.

The question drew some terrific responses from IABC members (see the replies below the fold). In the podcast, Julie, Mark and Joseph talk about some of the stories – Tiger Woods and reputation, Twitter and the rise of social media, and US President Barack Obama’s Nobel Peace Prize acceptance speech.

Here are what some IABC members had to say in response to the question:

On LinkedIn

Susan Parker

I’m sure it won’t be a popular choice, but this month’s Tiger Woods debacle is a near-perfect example of how not to handle a scandal. Instead of being proactive and visibly contrite (ie. face time on television or a video-taped message on his blog), the world’s biggest sports brand has decided to hide and stay almost silent regarding the gigantic mess he has perpetrated on his family, fans and an entire sport.

I believe had he come forth at the beginning, instead of creating a vacuum where speculation and rumour could grow and fester, he may have kept something of a career to salvage. I don’t believe that is the case now. His sponsors are dropping him left, right and centre; and his fans continue to be amazed by his complete disregard for anyone but himself.

It is not about what he did, but how he has chosen not to address the public. The public that made him the first billionaire athlete, that fueled his many endorsements, and showed up time and time again to cheer on the greatest golfer of our time.

It will be interesting to see how this situation develops and to see what happens to the Tiger brand in one, three and five years.

Christopher Sloan

Susan is right, there is NO DOUBT that the Tiger Woods story will be the biggest of 2009; and sadly it continues to grow.

On Twitter

monitalan: What was the top communication story of 2009? //hate to say but the mishandling of Tiger Woods crisis?
katiebailey: Sadly, I think the Tiger Woods (non-)PR is prob biggest communication story of 2009.
YouCouldBelieve: @IABC Possibly The Tiger Woods scandal RE: celebrity sponsorship & personal crisis = how should the org he shills for react?
ottawasteph: Letterman mea culpa: PR genius!
J_Lab: I’d say the Iranian election protesters using Social Media
FSCnola: Citizen journalist coverage of Iran election.
brendanhodgson: @IABC Either the Iran Election protests & social media or the US Airways crash on the Hudson & social media.. but then again, I’m biased
mklein818: Copenhagen Fallout will be top communications story by far
jamesgangcreatv: Top story of 2009? Michael Jackson / Least covered and most important? Increased war effort.
DebraWard: Social web w/the growing interaction & buy in at all levels. Open comm!
Crescenzo: RT @IABC: Question of the week: What was the top communication story of 2009? I vote for Obama’s Beer Summit!!!
focuscom: Pres Obama wins Nobel Peace Prize

CW Radio Podcast #5 – November 2009

Jessica Burnette-Lemon — Wed, 25 Nov 2009 18:53:42 +0000

IABC’s Cafe2Go presents episode #5 of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and CW Bulletin e-newsletter. In this episode, Vice President of Publishing Natasha Nicholson interviews Daria Steigman, who writes about business, entrepreneurship and social media in her “Independent Thinking” column in CW Bulletin. Steigman talks about what she’s learned from 20 years as a solopreneur advising clients on business and communication strategy, and gives advice about what to consider before going out on your own.

Cafe2Go #43 – November 2009

Shel Holtz, ABC — Fri, 13 Nov 2009 01:10:29 +0000

The series of conferences hosted by IABC’s regions has come to an end, and IABC 2009-2010 Chairman Mark Schumann, ABC and President Julie Freeman, ABC, are back from attending these events and talking with members around the world. In this edition of IABC’s Cafe2Go podcast, IABC Communications VP Joseph Ugalde talks with Julie and Mark about what they heard and what it means for the profession and the association.

Joseph provides an update on IABC activities.

Cafe2Go #42 – An interview with Glenda Holmes, ABC, 2010 EXCEL Award Chair

Neville Hobson, ABC — Sat, 31 Oct 2009 22:21:00 +0000

The Excellence in Communication Leadership (EXCEL) Award, one of the highest honors IABC can bestow, recognizes a non-member who exhibits leadership in fostering excellent communication. This international award is often given to a CEO, managing director or president.

Now approaching its 38th year, the annual programme is accepting nominations for the 2010 award.

In this Cafe2Go Interview, 2010 EXCEL Award Chair Glenda Holmes, ABC, and Cafe2Go co-host Neville Hobson, ABC, discuss the award in the broad context of leadership and communication.

They consider what is the most important communication role of a leader, how CEOs can take advatnage of social media, some of the biggest challenges in leadership communication, characteristics the EXCEL Award committee looks for in Award candidates, and some tips for nominating candidates.

The podcast includes the latest IABC Update on forthcoming events from Joseph Ugalde at IABC headquarters.

Links:

2010 IABC EXCEL Award
It’s Official: Fortune 100 CEOs are Social Media Slackers – UberCEO survey, June 23, 2009
2010 Gold Quill Awards call for entries now open
Accreditation Month continues through November 15, 2009
The New Models of Social Responsibility summit, November 5 & 9, 2009

CW Radio Podcast #4 – October 2009

Jessica Burnette-Lemon — Thu, 29 Oct 2009 23:59:09 +0000

IABC’s Cafe2Go presents the fourth episode of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and e-newsletter, CW Bulletin. In this episode, Vice President of Publishing Natasha Nicholson interviews Katie Delahaye Paine, whose article on social media marketing, “New School of Thought,” is featured in the November-December issue of CW. Paine talks about how social media have changed marketing and PR, and gives tips on how communicators can measure their social media efforts.

Cafe2Go #41 – October 2009

Shel Holtz, ABC — Mon, 12 Oct 2009 21:21:17 +0000

The IABC eXchange service lets members create blogs that can be private or public. To date, some 200 or so blogs have been established. In this episode of Cafe2Go, IABC Communications VP Joseph Ugalde leads a discussion with President Julie Freeman, ABC, APR, and 2009-10 Chair Mark Schumann, ABC, about their favorite member blogs.

Blogs discussed in this podcast include the following:

Justin Case You Were Wondering, a conversation about the latest and greatest in the social media world by Justin Goldsborough
Autom8, reflections on the social media revolution by Autom Tagsa
Speechwriter’s Blog, a blog for corporate and freelance speechwriters by Cynthia Starks
Tossed Word Salad, ideas and perspectives from an independent writer by Richard Buse
Our Difference is U, the gospel on executive search and recruitment across the communications globe by Anna Whitlam
The Ethispot, communicating sustainability by Michelle Bernhart

Plus, you can find the IABC executive board and senior staff blogs in the IABC Café at http://cafe.x.iabc.com

See the complete list of eXchange blogs and create one of your own at http://x.iabc.com

Cafe2Go #40 – An interview with Gold Quill Chair Ezri Carlebach

Shel Holtz, ABC — Sat, 03 Oct 2009 15:06:27 +0000

In this interview segment of Cafe2Go, Ezri Carlebach — the chair of the 2010 Gold Quill Awards program — discusses the awards process including the two tiers of judging, the benefits of entering, the value of winning, and some tips for producing an entry that captures the attention of the judges. For more information about entering Gold Quill, visit the Gold Quill page on the IABC website.

Cafe2Go Podcast #39 – September 2009

Neville Hobson, ABC — Sun, 13 Sep 2009 18:54:10 +0000

This month is IABC's Worldwide Membership Month where you can join IABC (or re-join if you're a lapsed member) and pay no application fee.

To celebrate, IABC has launched the first IABC International Film Festival where individual members and Chapters are invited to create and submit a 2-minute video that tells their IABC story.

In this episode of Cafe2Go, host Joseph Ugalde is joined by IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC, to discuss the IABC Film Festival and the power of video as an effective communication medium.

The conversation looks at examples of what other organizations have achieved with video, ranging from the Deloitte Film Festival, a programme that invited Deloitte employees to answer the question “What's Your Deloitte?” (here are some highlights from this Gold Quill Award-winning programme); to Crunch Gym Shorts, a film festival just launched by the fitness chain asking customers to bring their tagline “No Judgments” to the screen (see a featured entry).

The IABC Film Festival is accepting entries until September 30. There is no fee to enter.