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CW Radio #46: The truth about lies in the workplace

Caroline Cornell — Mon, 17 Jun 2013 18:37:31 +0000

Lies are commonplace in the workplace. However, some are more destructive than others, with some lies having the potential to destroy trust and employee engagement in organizations. In this episode of CW Radio, Carol Kinsey Goman, author of The Truth About Lies in the Workplace: How to Spot Liars and How to Deal with Them, talks with Executive Editor Natasha Nicholson about the consequences and prevalence of lying in the workplace. Kinsey Goman also shares the motivations for lying and tips on how to spot liars in your organization.

Learn more from Kinsey Goman at the 2013 IABC World Conference, where she will lead the session “The truth about lies in the workplace.”

CW Radio #45: The art of leadership communication

Caroline Cornell — Fri, 14 Jun 2013 18:59:14 +0000

Jim Endicott, president of Distinction Communication Inc., explains in this episode of CW Radio why it’s now necessary for all leaders to have visible roles within their organizations, and because of that, why many need to develop as communicators. Endicott also talks with Executive Editor Natasha Nicholson about the specific skills leaders need to develop in order to communicate successfully, and shares examples of leaders who are excellent communicators.

Learn more at the 2013 IABC World Conference, where Endicott will lead the session “The art of leadership communication.”

CW Radio #44: Content as B2B competitive advantage

Caroline Cornell — Fri, 07 Jun 2013 00:20:49 +0000

In this episode of CW Radio, Lorie Loe, founder and CEO of Eccolo Media, a San Francisco-based marketing agency specializing in high-volume content development for enterprise companies, talks with Executive Editor Natasha Nicholson about content marketing strategy. She discusses the benefits of content marketing and shares tips for creating a successful content strategy, including focusing your content on the end user, rather than your organization.

Learn more from Lorie at the 2013 IABC World Conference, where she will lead the session “Content as B2B competitive advantage.”

CW Radio #43: Communicating your green success

Caroline Cornell — Thu, 06 Jun 2013 21:05:56 +0000

In this episode of CW Radio, Tom Bowman, president of Bowman Design Group and Bowman Global Change, talks with Executive Editor Natasha Nicholson about marketing for green businesses. Bowman explains the risks and challenges associated with marketing sustainability efforts, and how marketing for green businesses differs from traditional marketing.

You can learn more about green marketing at the 2013 IABC World Conference, where Bowman will lead the session “Communicating your green success: Show and tell in the marketplace.”

Crisis Management: Chapter 1

Caroline Cornell — Wed, 05 Jun 2013 20:26:18 +0000

Crisis Management: Tales from the Front Line, IABC’s first audiobook, takes a new approach to the topic of crisis communication and management by using storytelling to convey crisis management best practices. The audiobook, produced by Caroline Sapriel and Dirk Lenaerts, managing directors of CS&A International, consists of 10 individual case studies that illustrate each of the authors’ 10 “commandments” of effective crisis management.

The first commandment—own up and communicate problems early on—is explored in chapter one. Sapriel and Lenaerts illustrate the commandment with a case study detailing a South African Airways plane crash on a flight from Taipei to Johannesburg.

To learn more about the audiobook, listen to this recent CW Radio interview with Sapriel and Lenaerts.

CW Radio #42: Global communication measurement in the social era, an interview with Katie Delahaye Paine

Caroline Cornell — Thu, 23 May 2013 18:41:49 +0000

With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, talks with Executive Editor Natasha Nicholson about how communication measurement has evolved due to the rise of social media. Delahaye Paine also discusses new measurement standards and their impact on the communication profession, and provides advice on how to improve measurement practices in your organization.

Gain more insights at the 2013 IABC World Conference, where Delahaye Paine will lead the session “The measurement spring: Global communication measurement in the social era.”

CW Radio #41: Reputation management for nonprofits, an interview with Martha Muzychka, ABC

Caroline Cornell — Tue, 21 May 2013 17:58:07 +0000

In this episode of CW Radio, Martha Muzychka, ABC, principal of Praxis Communications, talks with Executive Editor Natasha Nicholson about managing reputation threats in the age of social media. Muzychka explains how reputation management is different for nonprofits compared to for-profit companies, and shares the common mistakes nonprofits make when handling crises.

Learn more from Muzychka at the 2013 IABC World Conference in June, where she will lead the session “Somebody we used to know: Reputation management in the age of social media.”

CW Radio #40: Mentoring in the modern age, an interview with Erin Dick

Caroline Cornell — Thu, 09 May 2013 16:03:57 +0000

In this episode of CW Radio, Erin Dick, director of communications for Rocketdyne, a rocket engine design and production company based in Los Angeles, talks with CW Executive Editor Natasha Nicholson about the myths and challenges of mentoring in the 21^st century. She shares why it is important for professionals of all levels to receive mentorship, and explains why we shouldn’t always look above us for guidance.

Learn more from Erin at the 2013 IABC World Conference in June, where she will lead the session “The art and science of mentorship in the 21^st century.”

CW Radio #39: Crisis management, an interview with Caroline Sapriel and Dirk Lenaerts

Caroline Cornell — Tue, 07 May 2013 17:02:57 +0000

In their new audiobook, Crisis Management: Tales from the Front Line, Caroline Sapriel and Dirk Lenaerts, managing directors of CS&A International, share 10 commandments of crisis management using examples of crises they have managed from all over the world. In this episode of CW Radio, Caroline and Dirk provide an overview of the audiobook and explain how crises have changed over the last 20 years. They also share tips on how organizations can prepare themselves for a crisis in today’s globalized world.

Look for Crisis Management: Tales from the Front Line on IABC’s website in June.

CW Radio #38: Online brand and reputation management, an interview with Joe Strupek

Caroline Cornell — Fri, 03 May 2013 18:03:30 +0000

In this episode of CW Radio, Joe Strupek, assistant vice president of public affairs at State Farm Insurance Companies, talks with Executive Editor Natasha Nicholson about online brand and reputation management. He compares the rules of conduct on the Web to the American “Wild, Wild West,” and shares what individuals and businesses can do to protect their reputations despite this unforgiving online world.

Learn more at the 2013 IABC World Conference, where Strupek will lead a session on the topic entitled “Gunfight at the social corral.”