As a client, if you pay for a consultant that doesn’t have a company blog, doesn’t tweet or doesn’t have a company Facebook page, you have a lot of faith.

I’d be happy with a consultancy that blogs on a weekly basis and uses Twitter but that’s personal preference.

Consultants who haven’t paid their dues deserve the clients they get. I think. Anyway.

I’d file new media expert in the same category as a social media consultant without any/not much social media presence.

Semantics doesn’t get enough cred.

For that matter, I’d wager there are a lot of people who’d like to be known for one (good) thing, rather than being seen as complex grey areas of humanity.

So much of this boils down to HOW and WHY we process information. Do I *need* to know everything about you, or a brand, to make a decision about you? Is that nuance worth the time I’d have to invest? How do we assign “positive” or “negative” values to traits, and are those labels worth questioning?

What’s the ultimate value in seeing anything as more than its initial impression?

(And yes, I think there IS that value — but how MUCH value, and how often does it pay off? Life is short; isn’t everything a trade-off among time, attention and benefit?)
Justin Kownacki´s last blog ..JustinKownacki- RT @IanMRountree- We need diverse stories – http-bitly-c6KBXV blog entry hat tip @JustinKownacki blogchat

I can’t help thinking there’s a balance to be run between “detail” and “complicate” – as far as creating stories go.

If we can’t learn to run businesses in ways that benefit people, we can forget about the idea of “human business” all together, can’t we?