Not sure if it’s a British thing but being invisible is a natural born trait. Problem is you can be too invisible, too self-effacing and need a more active profile.

It’s almost as if I need an online marketing specialist.

I expect this will change, especially with the Old Spice campaign results in, the rush to duplicate that is a stampede I don’t want to be near

Perhaps Old Spice provides the substance for us to help define “Engagement” better? At least for advertising, personal engagement is too individual.

Part of the disconnect with engagement, I think, is that it’s played like a tactic (as an action) rather than a strategy (a trend) and, given that clusters of tactics do not a strategy make, it often doesn’t have any results worth desiring.

“Engagement” as an amorphous concept is growing stale. Might be better if we evolve through it. What do you think?

We forget that this is not just one industry of social media but a number of different industries trying to figure out their role in a changing environment.

Clearly engagement is not for everyone so it will be fascinating to see how others adapt.

Will have to check out the WP plugin though – I’ve been pondering ways to live my own aadvice and support those three calls to action from last week.