With Google Plus seemingly taking over the internet as millions flock to try it out, many bloggers are now looking for a simple way to integrate Google+ into their blogs.

After trawling  the internet for a suitable plugin, and experimenting with the many widgets, plugins and pieces of code that I found, I finally unearthed a WordPress plugin that was quick to install, simple to use, looks pretty cool, and works a treat.

It’s a neat little plugin for WordPress called Googlecard and it enables your blog visitors to easily add you to their Google+ Circles. It’s a widget that you can use in your sidebar, it fetches your Google Plus profile picture and lists underneath it how many Circles your Google+ profile is listed in. There’s even a nice little button that visitors can click to add your Google + profile into their own Circles and begin following you.

Take a look in the sidebar on my blog here you’ll see the plugin in action and you can test it for yourself, go on, try it out by clicking the button to add me to your circles!

Follow the step by step walkthrough below to learn how to install the Google+ widget in your own blog.

Step by step installation instructions:

Download the plugin from Google+ Devs website Here> and save the zipfile to somewhere where you can easily find it again on your computer. (You may have to right click the Download link and select “Save Link As” or “Save Target As” – It depends on your browser)

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Log into your WordPress blog dashboard, open Plugins / Add new plugin.

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Select Upload, click the Browse button, navigate to where you downloaded the zip file, select the file and click the Install Now button.

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After the plugin uploads and installs, click Activate to activate the plugin.

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Once the Plugin is installed and activated, navigate to Appearance / widgets in the WordPress dashboard

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Drag the Googlecard widget to where you would like it to appear in your WordPress sidebar

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Entering your Google+ settings into the Googlecard widget:

1. Twirl open the widget box by clicking the little arrow
2. Update the Title that will appear above the widget in your sidebar
3. Enter your Google Plus ID number (instructions for finding your Google Plus ID number are below)
4. Click Save to save the updated settings and you’re good to go!

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Finally, click your Site Title at the top of your dashboard to view the results of your handy-work…

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…and you should see the new Googlecard plugin in all its glory in your sidebar!

Update September 2011

A good alternative is here: http://widgetsplus.com/
Pop the resulting code into a text widget in your sidebar and you’re good to go!

How to locate your Google+ ID

Here’s how you can find out your Google Plus ID. Log into Google+ and click on your profile picture. Doing this opens up your public profile and you can find your ID by looking for the 21 digit number in the address bar at the top of your browser. See the image below where I’ve highlighted my Google+ ID number, you will find your own ID number in the same place when viewing your public profile online.

Hope this all helps!

So what are you going to do with Google+? Is it going to make a big difference to how you manage your social networking activities? Is it going to replace Twitter or FaceBook for you? We’d love to know, so please give us your feedback in the comments below.

The title of my post “Authentic Indian Dishes To Cook At Home” may seem a little off piste, but please bear with me, it will all become clear…

I’ve been studying the progress of a Social Media savvy Chef on YouTube for some time now by the name of Chef John. This guy is hugely successful at what he does, he has really worked out how to to get his messages out there, and how to engage with his audience. Every week Chef John videos a new recipe which he uploads onto YouTube, it is accompanied with a post on his blog with supporting information, and he outputs a flurry of Twitter activity about what he’s just done. However, there’s a new kid on the block now, a new rival has recently appeared on the scene called Bhajiman and I shall be watching him with interest.

Make It Easy – With Passion

When people visit any of Chef John’s sites he makes it really easy for everyone to connect, spread his message, and become an involved member of his fast growing community. You may think that’s the main of the reason for his success but you ‘d be wrong –  It’s because he’s found a niche, he is producing the content that his followers are hungry for (no pun intended!) and most importantly, he’s passionate about what he does, he has lots of fun doing it, and it shows.

When you look at Chef John’s work, he makes it looks so easy, and I’ve been watching him evolve and develop over over last few years. He has a formula – and it’s a magic one – Give people exactly what they are looking for, make is easy for them to spread his message through social networking, and have fun while you’re doing it.

Although in comparison Bhajiman has only just started his social media journey he’s selling products that make cooking Indian dishes in the home easier for people. He comes across as having a very shy and gentle persona, but whether that’s a deliberate part of his online persona or not time will tell.

Here’s what I’ve learned…

Be Authentic

Chef John is authentic in everything he does within his niche. He produces a 3-4 minute video recipe that anyone can watch to learn how to cook great looking, and awesome tasting food. He makes it fun, he makes it sound easy, and it’s genuine. He doesn’t have any hidden agenda, he’s not selling anything.  He’s passionate about what he does, and simply enjoys helping everyone in his own inimitable and friendly way. His cookery videos are well thought out, they follow a simple pattern – You watch one, and all the other videos work in the the same way. Because he’s authentic you trust him.

Bhajimans videos are about using the products he’s selling. His products are specifically designed  make Indian cookery easy for the general public, and his market is very niche. I’m sure we’ll find in time that as he learns how to use the tools that will enable him to engage with his audience we’ll see him move from this traditional sales approach to a more intimate one with his audience. He does have a Twitter account @bhajiman, and a great looking website at www.recipeinabox.bhajiman.co.uk but sadly there isn’t even a Twitter or YouTube button to be seen anywhere on his homepage – and he doesn’t even have his own YouTube channel yet.

Indian Dishes

There’s only one Indian dish I could find on Chef John’s site, and that was for Tandoori Chicken – an American version! He lists many different foods from all over the world, but there are no authentic Indian dishes. So why hasn’t Chef John produced any videos for recipes of authentic Indian Dishes? Because his visitors aren’t talking about them, they’re not asking him for Indian dishes, so he isn’t making videos of them.

Conversely Bhajiman cooks only Indian dishes on this site, but only dishes that use his products. Bhajiman doesn’t yet have a proper Social Media platform in place yet where he can engage with his fans or give them a voice. As a result he’s almost deaf to their words, he cant ‘t listen to what his audience are saying, he can’t find out what they’re looking for, or what he needs to do to meet their needs and satisfy their hunger. I hope that Bhajiman starts opening up  his social media channels soon as I want to see him sharing more authentic Indian recipes that we can cook ourselves with our own ingredients.

Cooking at Home

Finally, Chef John makes it easy for everyone to cook what he’s cooking in their own homes. He’s not trying to introduce specialised cookware, or using overcomplicated cookery processes, or trying to baffle us with “Cheffery Gobble-De-Gook” He’s making it simple for us. He’s ripped away all of the barriers to make sure that anyone can cook his recipes, just like he cooks them, but in their own homes. He uses simple ingredients that most people will already have in their homes, and uses a basic selection of cooking utensils that everyone should have in their cupboards at home as well.

Bhajimans products are designed to make cooking Indian food easy for us, but I fear that if he doesn’t start engaging with his audience soon he’ll just become one of the million other shops that are lost in the crowd on the internet.

In summary

We could all learn a lot from Chef John, I admire what he’s doing, the way he’s doing it, and the fun he’s having. It will be interesting to see if Bhajiman adopts Chef John’s tactics and becomes more passionate about what he’s doing and puts the social media tools in place that enable him to engage with his audience.

Are you Authentic? Are you cooking Indian Dishes? Are you helping people to Cook At Home? Are you Passionate about what you do and and Having Fun doing it? No? Then if you want to be as happy and successful as Chef John, then maybe it’s time that you re-examined your own Social Media strategy!

Authentic Indian Dish To Cook At Home – Pilau Rice

So as not to disappoint any readers who may have stumbled across this article expecting an authentic Indian dish that they could cook at home, here’s how to cook my recipe for Pilau Rice. This would be a perfect accompaniment to one of Bhajiman’s dishes or to Chef John’s Tandoori Chicken, so maybe we could persuade them both to create a video of this amazingly authentic Indian dish for us too!

Preparation takes 10 minutes, plus time needed to soak the rice, cooking takes 25-30 minutes.

1. Wash the rice and soak in cold water for half an hour. Drain well.
2. In a heavy-based pan melt the ghee or butter over medium heat and fry the onions until they are soft but not brown (about five minutes).
3. Add the garlic, cloves, cardamoms, cinnamon sticks and peppercorns. Stir and fry until the onions are golden brown (3-4 minutes).
4. Add the rice and turmeric, stir and fry for 1-2 minutes. Adjust heat to low, stir fried rice for a further 2-3 minutes.
5. Add the water and salt, bring to the boil, cover and simmer for 15 minutes without lifting the lid.
6. Remove the pan from the heat and keep it undisturbed for a further 10-12 minutes.
7. Melt the 1tsp butter over a gentle heat and fry saltanas until they change colour and swell up (one minute). Transfer the saltanas onto some kitchen roll on a plate, and in the same fat fry the almonds until they are lightly browned. Remove and drain the almonds on the kitchen roll with the sultanas.
8. Put the pliau rice into a serving dish and, using a fork, gently mix in the fried saltanas and almonds.
9. For a more savoury version, omit the almonds and use a hard-boiled sliced egg to garnish.

PowerPoint Presentations; We’ve all seen them, some of us fear them, they’ve even been known to fill a few of us with dread!

When someone mentions that they are bringing along their PowerPoint to show us we sometimes can’t help but shudder at the thought of having to sit through a multitude of bland, boring slides all crammed to the brim with mind numbing facts and figures.

Have you ever wondered if that’s what’s going through the minds of your prospects as you jump into your car, clutching your laptop bag which you have just uploaded with your latest and greatest PowerPoint presentation?

Here are a few tips you may want to consider if you want to create compelling PowerPoint presentations that will engage and inspire your audience, and help you to close more deals. I also share several ideas on how you could  use social media and the Internet to ensure your presentations reach more people and improve your Google rankings.

Before you begin – Create a story board

Every one likes a story, and each one has a beginning, a middle, and an end – As should your slide show. When preparing your PowerPoint slides, approach the task as if you were preparing to shoot a film. CLICK HERE> to download my PowerPoint Storyboard template, print it out, grab yourself a pencil and sketch out a storyboard that describes the journey that you will be taking your audience on. Roughing out your story in this linear fashion, and sketching the images by hand will invariably fuel your creative side and inspire you choose the most appropriate graphics, words and anecdotes to get your messages across in the most memorable way.

Don’t say it with text – Say it with pictures

A picture says a thousand words, so see if you can get away without using any text at all in your slides. Most stock photo sites have fairly extensive search capabilities. Try typing in a few abstract phrases about what you are saying with each slide and see what comes up, you may well find the perfect image that supports exactly what you have to say which will have a far greater impact than any words can say. Let the picture do the talking for you, and use it as your own personal cue card to remind yourself of what you need to say to emphasise the message you’re communicating.

If it’s complex – Build it up step by step

If you have complicated processes, or a complex way of thinking to get across then build it up one image at a time, using complimentary, simple animations. Make sure the audience understands where you are in each step of the sequence before introducing a new element. That way you will keep your audiences focus and attention, and it will also help you to clarify the message you are conveying. This technique works really well when presenting graphical data, particularly when overlaying data for comparison. If all the data is on the screen at once the audience are concentrating on working out what they are looking at, rather than listening to you and absorbing your message. Your slides should support and reinforce what you are saying, and not dominate or distract your audience from your presentation. Watch this example HERE>>>

Pace your delivery – Use light and shade

Watching someone delivering a PowerPoint at a million miles an hour, at the top of their voice, with the same intensity of passion throughout the entire presentation will simply wear you out. All you will remember is the speakers speed and intensity of their delivery rather than the message. Similarly, watching someone present using a gentle, timid monotone from beginning to end will soon send you to sleep! Just as we appreciate, when listening to a good piece of music, or when watching a well edited film, light and shade keeps your attention and helps to deliver the message. Your presentation will be far more memorable, it will engage the audience more, it allows your audience to relax and enjoy the journey that you are taking them on, and grab their attention when it needs to be grabbed.

Define clear calls to action

Do not to ask too much of your audience during your presentation, ideally you should never have more than three calls to action in your entire slide-show. When delivering your call to action build it up gradually so that when it appears on the screen it has the maximum impact. Use silence to let it sink in, pause for a moment when it appears, and carefully watch your audience to make sure everyone has seen it. Reinforce your call to action by reminding the audience that they are welcome to take notes. If the only notes and follow ups that your audience make just happen to be your carefully crafted calls to action then you can expect a high conversion rate from your presentation.

It’s not a sales pitch – Really it isn’t!

Never commit the cardinal sin of ramming your business down your audiences throat. No-one likes sitting through the adverts while watching TV so don’t try to sell to your audience with blatant adverts about how good you think you, or your products are. The best sales presentations work well because they demonstrate just how the product or service has helped someone, and the trick is to create the desire in your audience to want the same solution, or peace of mind for themselves. The key is to find out what pain your audience suffers before hand, and use your presentation to demonstrate how your customers, who used to suffer the same pain as them, now have complete peace of mind since using your products or services. This approach will create the desire for those your audience to be just like them, and they will be far more susceptible to your proposition as a result.

It’s not about you – it’s about them- about how they benefit

No-one is interested whatsoever that your business was established in 1879, or that you have a widget machine that is far superior to your competitors widget machine. People want to know what you, or your product or service can do for them. They want to see examples of how easily, quickly, or cost effectively you have helped their peers (or their competitors) out of the same hole they find themselves in. People value personal recommendations or practical examples far more highly when making their buying decisions, and they will not be based on the fact that you’ve just bought yourself a brand new fleet of vans! Of course, if there is information that is critical to impart to gain the confidence of your audience, leave it towards the end of your deck where it will have more impact. This will help you to tick the boxes that they need ticking, right at the very moment you need to gain their commitment and to progress onto the next stage, or close the deal.

Record it – Put it on the Internet

Once you’ve composed your presentation it won’t be seen by many people while it’s on your hard disk or memory stick. It could be seen by thousands if you upload it to the Internet, even while you sleep! There is plenty of free software on the Internet that allows you to capture your monitor display while you record your voice talking through the slides. Even professional screen recording software like Camtasia Studio, Adobe Captivate, or Adobe eLearning Suite2 cost only a few hundred pounds, which would enable you to create Screen Casts and rich eLearning content that you can post on YouTube, and even promote through your social networking marketing activities. This strategy has the potential to bring you many thousands of pounds worth of new revenue, so it would be a false economy to ignore this as an option.

Get onto page one of Google – Be seen as the expert

When you have access to simple tools like this you will be able to easily produce content on the fly and post it to your blog,  and it can become a core element of your social media marketing strategy. Using PowerPoint to create simple walk-through’s, capturing these and posting them as videos on YouTube, and then as articles on your Blog will soon elevate you as the expert in your field. If you produce content that is helpful then people will bookmark you, and your site will become the one that everyone turns to when they need the information you provide. Gathering valuable back-links like this will allow you to reap the rewards of excellent search engine rankings, and could even get you listed on page one of some of the worlds top search engines like Google. The cost of managing the blog side, the hosting, the integration with YouTube, and all of the magical “SEO webmastery” that goes with it is quite reasonable these days, especially if you get one of our new SuperBlog II’s.  These new SuperBlogs are now making it so much easier for everyone to get started because everything has been set up for you and you’re good to go, and they even come complete with free set of simple to follow on-line video tutorials as well!

Online demonstrations – Perfect deal closers

Have you ever thought about creating and recording your presentations to use as on-line product or service demonstrations? Make them as punchy as possible by keeping them short, no more than 2 or 3 minutes long at the most. The fact you have slick looking on-line training collateral to better serve your customers needs can create a hugely positive impression on them about your business.  These can be perfect to point your customers to while they are on the phone with you, as not only can you can use them to help them with their enquiries, or answer their questions, but they can even be used to close deals with them while they are on the phone with you.

Get professional help – It pays dividends

A cheap, amateur looking  presentation has the potential to kill your business with a single viewing so you should never leave this to chance. To succeed in today’s competitive marketplace you have to outshine your competition like a beacon, you must be looking at your very best and leave no causes for doubt. I help businesses and individuals create professional quality, and highly persuasive presentations, More Here> I also help organisations of all sizes grasp social media by the horns and help them to formulate business winning social media marketing strategies, which can be  backed up with all the policies and procedures necessary to protect even the most heavily regulated bodies. To make sure you’re going along the right track we offer a free consultation.  Phone or email us at 01279 755 555 or customer.care@superblog.biz, or visit us by appointment at our Bishop’s Stortford office.

What has been your experience with PowerPoint?
If you have any ideas or feedback that you’d like to share with us then please leave us your comments below

Highrise is a great product for managing and tracking conversations and todo lists for yourself, and between your team. It’s a very simple system, so simple in fact that it can sometimes be a little confusing!

I use Highrise for managing several aspects of my businesses, and I also use it to organise my work with several different teams and team members. It’s a brilliant tool for getting rid of Inbox Clutter and keeping your tasks organised.

The Dropbox feature is awesome, it allows you to attach important emails to specific contact records, which is great for sharing important email communications with your team.

Dropbox magic

Each Highrise user is given a unique Dropbox email address, and when they forward an email to that address, Highrise works its magic in a couple of ways.  If the “From” email address is already associated with an existing contact, it will attach that email to that contact’s record. If the “From” email address  is not already in Highrise, then it will create a new contact record for you, and attach that email to that. Also, if the email contains any attachments such as documents, images, sound files etc. they are attached to the email as well. If it’s an MP3 file it even displays it with a snazzy little mini MP3 player so you can play the file without even leaving the web page!

The most common question I’m asked by team members is “I sent an email to my Highrise Dropbox and it was rejected”

Comprehensive Highrise help

Highrise is great as it offers a wealth of comprehensive help , has a great video tour on using Highrise emails and dropboxes , and in depth instructions on how to overcome common email issues and even help specifically with using email dropboxes . In fact, there is so much helpful information that it’s quite overwhelming to a new user, and it’s not immediately obvious for people to work out what the problem is, or how to overcome this particular issue.

Here is my take on explaining the solution to this common Highrise Dropbox problem of email rejection.

How it all works

To manually attach an email to a contact in Highrise the process is:

1. Open the email you’ve received
2. Forward it to your personal Highrise Dropbox address

How the Highrise Dropbox works

There is an inherent link between the email senders email address (the person who sent the email to you), the email contents, and the contact details you have stored in your Highrise database.

When you forward an email you’ve received to your personal Dropbox, Highrise will look at the “From” email address in the email, and use it to file the email and attachements, see this example:

Email address matching

As the email address “ian@domainname.com” is one of the email addresses you have associated with the contact “Ian McKendrick” then Highrise can work out where to file the email in its database. The email is then filed under that contact’s record as shown here, together with any attachments that were in the email:

Contact record created automatically

If  the “From” contact’s email address is not already in the Highrise database then it will create a completely new contact record for it, and then file the email with that new contact record, together with any attachments that were contained in the email.

Email being rejected

If Highrise cannot find any email address in your email at all, it will reject it and send you an email telling you so (This is the most common problem I am being asked about) The rejection email you receive will also contain links pointing you towards potential solutions the problem.

Incomplete email address

When I’ve looked at these rejected emails I’ve noticed that in the majority of them the email address is either incomplete, or hasn’t been formatted correctly. I’m not sure why this is, it just seems to happen sometimes, but because Highrise does not know where to file the email you sent to your dropbox, Highrise rejects it. Here’s an example of an email that doesn’t contain correctly formatted email address information:

The Solution

When that happens, a simple workaround is to “Fudge” the email address by simply typing it in yourself before you forward it to your Dropbox, or you could quite simply copy the entire contents of the email into your clipboard, and paste it into the contacts record as a new note, attaching any files you were sent in the email manually.

Feedback

If you have been having similar problems and you’ve overcome them, or you have any feedback you would like to share, then please let me know in the comments below.

Many thanks

I have some great news to share today.

From Sunday 19th September at 9:00am The Business Hub will be also be  broadcasting on KLFM 96.7

We cannot get over just how popular The Business Hub has become in only a few months, and Mark and I would sincerely like to extend our heartfelt thanks to all of the wonderful people who listen to our show every week, either on-air, on-line, or by downloading our podcasts.

If you’ve listened to The Business Hub you’ll know that the guests we interview are people just like you, and every week Mark and I are literally “blown away” by the ingenuity and absolute brilliance shown by by them,  and it’s them, not us who are the stars of the show and deserve all the praise.

We’d also like to thank another SuperStar of The Business Hub, and that’s our sponsor Mr Mike Dearlove of EACS.com, and without his support we wouldn’t be able to do what we do. Mike is a true gentleman, and if you’re looking for the best and most effective IT support in the world then give EACS a call! +44 (0)800 8047 256

Below is a copy of the press release that was sent out earlier today.

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PRESS RELEASE

15 September 2010

SENSATIONAL BUSINESS HUB AIRWAVES TO EXTEND THROUGHOUT EAST ANGLIA

Two inspirational men who six months ago launched The Business Hub, a unique weekly radio broadcast for businesses in the Cambridge and Ely area, are to extend the show throughout East Anglia this weekend following its sensational success.

Almost 4,000 people download the weekly broadcast as a podcast. It is also available as an iPhone and Android app for busy business people to tune in to if they miss the Sunday morning broadcast on Star Radio 107 and  the newly launched KFLM 96.7 airwaves between 9-10am. The programme is targeted at entrepreneurs, business owners and senior decision makers.

Founders Ian McKendrick, a social networking strategist, and radio broadcaster Mark Peters, are thrilled at the show’s runaway success that has one simple goal – to help anyone in business succeed. As well as extending throughout East Anglia, talks are being held to launch it throughout the country – and their ambitious goal for 2011 is for The Business Hub to be featured on every local radio station.

Every week Ian and Mark interview successful business owners and entrepreneurs who share their success stories with listeners and the programme has various features which includes “Larry’s Support Desk”, covering IT issues, and “Social Media Mentor”, with businesses describing how they use social media to increase sales and promote their organisations, along with “Business Book of The Week”, “Website of The Week”, “Business Winners and Losers” and “Challenge The Hub”.

This week’s show will feature American entrepreneur Tom Dickson who spent only $50 to launch a series of YouTube videos for a viral marketing campaign to promote his blender, the Blendtec, which included demonstrating how its powerful machinery could disintegrate an iPhone in seconds.

Ian said that local businesses very quickly latched on to the valuable information and advice available on air and were very keen to keep up to date with the latest social media marketing tools which are essential to help them survive today’s economic downturn.

Ian said: “What we facilitate is a unique platform for businesses to learn for free about the very latest in business thinking from those who have an inspirational success story to share, and in the social media marketing which The Business Hub extensively uses to promote the show.

“Although the show is light hearted, highly entertaining and fun to listen to, it’s packed from beginning to end with interesting business success stories and valuable lessons for everyone

“What’s taken us by surprise is that during the last few months, we’ve been gathering a huge internet following and we’re now serving almost 4,000 downloads of our podcast every week. I’m delighted our podcasts have been so popular, and these can be played at any time for those who miss the Sunday morning show. We have our own channel on iTunes where people can subscribe to the show and where people can downloaded our iPhone App. We have also released an Android App which delivers our show to those with Android phones and both these apps have been a surprising success too, with over 1,200  people now having our show delivered to them every week through their mobile phones.“

From next Sunday, 19 September, The Business Hub will begin broadcasting on KLFM which covers most of East Anglia which has a potential audience of almost 1.2 million listeners in Suffolk, Norfolk, Hertfordshire, Bedfordshire, and this will bring our total potential audience to almost 2 million people. It can be found at FM 96.7.

“The Tom Dickson interview is a great example for many about how, with a limited budget, but heaps of imagination, you can become an overnight sensation as he did, attracting tens of millions of YouTube followers.

“We are very excited about extending into the region because the response we have had demonstrates that there obviously is a huge untapped demand for the programme. We are also keen to hear from anyone who would like to be interviewed on the programme who has an inspirational story to share.

“Our expansion doesn’t stop in East Anglia as we are currently in discussions with two more digital stations who are interested in broadcasting our show in Essex, Chelmsford, Southend, North London and Northampton.  We are also hoping that it can be broadcast on 157 independent and community radio stations throughout the UK, as well as on 200 hospital radio stations. The potential is massive because businesses want to tune into it. Our goal for 2011 is to be on every local radio station across the UK.”

Ends:

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Note to Editors:

1. You can find out more about The Business Hub here: http://thebusinesshub.fm/about/
2. Further details are available from Ian McKendrick on 01223 858 350. Ian’s biog can be found here: http://ianmckendrick.com/about/
3. Mark’s biog is here: http://www.markandian.com/businesshub/about/about-mark-peters/
4. Press release issued by Ellee Seymour, ProActive PR, 07939 811961, http://elleeseymour.com

Ellee Seymour is a Conservative press officer, freelance press consultant, journalist, ghost writer and video producer for hire. Location: Near Cambridge, United Kingdom Contact details: Email: ellee.seymour@btopenworld.com Phone: 01353 648564 and 07939 811961

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