iBummed

McDonalds Case Study

nastyrunner — Fri, 18 Sep 2009 08:39:36 +0000

Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948, which in today’s times is known as the fast food concept (Wikipedia, 2009). McDonald’s serves fast [...]

Marketing Strategy – Motorola

nastyrunner — Mon, 17 Aug 2009 17:59:07 +0000

Introduction and Background Analysis Organizational Background Motorola Inc. is a Fortune 100 multinational company which primarily deals in telecommunications and is based in America. It is one of the leaders in the electronics category which includes cell phones, pagers, semi-conductors, and microchips. It has always been in head to head competition with the Japanese rivals. Their logo [...]

Failure of New Coke – Essay

nastyrunner — Mon, 17 Aug 2009 17:48:40 +0000

Introduction According to the American Marketing Association, brand is a form of representation of the consumer experience with a certain product or service and often refers to logo, name, and slogan. The factors influencing branding are the expectations of the consumer, design and product packaging, advertising, public relation, etc. (AMA, 1995). Traditionally, people considered marketing and [...]

Twitter

nido — Thu, 13 Aug 2009 13:15:42 +0000

So I just signed up for a twitter account because I’m extremely bored and don’t have much to do here in Lebanon. Unfortunately for me, most of my friends are in Dubai and the ones who are here in Lebanon are at the end of the world so I don’t really get to do anything [...]

Knowing

nastyrunner — Wed, 27 May 2009 07:39:34 +0000

The movie ‘Knowing’ is pretty decent to be watched in the theatre or on Blu Ray as the visual effects and the sound effects make each penny worth it. The story is about a school which has time capsule dug by children in the past and the capsule is opened in the present times, where [...]

Loyalty Programs (incl. Practical Interviews in Dubai) – Essay

nastyrunner — Mon, 25 May 2009 09:05:06 +0000

Introduction One of the most active and dominant industry is the Retail Industry. There has been a steady growth in the retail industry throughout the globe. Retailers try to provide convenience and excellent services to consumers in order to pass their expectation levels of retailing. There are many factors which influence the decision of retailers of [...]

IMC Campaign of Apple

nastyrunner — Mon, 25 May 2009 08:56:46 +0000

Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Apple consumers are brand loyal as well as they tend to associate themselves with the [...]

1and1 Web Hosting Services and Domain Registration- Thugs

nastyrunner — Thu, 19 Mar 2009 19:25:09 +0000

The company 1and1 is filled with thugs, and their terms and conditions will trap you forever. I had two domains registered with them, www.miniturf.com and www.i-reserved.com, and they were about to expire yesterday. Without notifying me, or sending any warnings related to the expiry of my domains, they renewed them, and charged me on my [...]

What is Philosophy?

nastyrunner — Sun, 15 Mar 2009 20:01:56 +0000

Introduction The word “philosophy” is derived from the Greek meaning “love of wisdom”. Professor Walter says, “Though many philosophers would dispute what I say, I will give you one model of philosophy. For me, Philosophy is defined by a goal and a method”. He continues by saying that philosophy’s goal is nothing less than systematic worlds [...]

Water Shortage in Sharjah

nastyrunner — Sun, 15 Mar 2009 19:59:46 +0000

Introduction Sharjah is the third most populous city in the United Arab Emirates (UAE). The city has a population of over 800,000 and covers an area of approximately 235 square kilometers. It is the only emirate to have land on both Gulf of Oman and the Persian Gulf. As per history, Sharjah was one of the [...]