An excellent all-round experience and what a fantastic way to build team spirit.

The course, choice of cars and overall experience has obviously been constructed by lovers of cars and their enthusiasm for the sport is infectious. If you are experienced in driving you are encouraged to get the most from the car and you will be rewarded by the guidance of the instructor who races the cars on a daily basis. If this is your first time in the seat of a rally car, your fear will soon be dispelled by the patient and encouraging words from your instructor –BRAKE!!!!
3 different cars and 3 different experiences all offered something for everyone in a mixed age group. The driving is exhilarating and exhausting whatever level you are at and the cosy, relaxed feel of the accommodation is the perfect tonic after your day of high octane racing. Relax in the Jacuzzi or sauna before taking in the freshly cooked three course meal, in the large dining room.
From the collection at the airport, the whole weekend ran like clockwork, and with such a helpful and welcoming team it allowed the group to benefit from the quality time made available.
As for the locals…. It’s not often you get an opportunity to meet a World Rally Champion walking down a road at night with his family, and him stop introduce himself and talk about ice driving!!

My experience? – the best team/corporate do I’ve been on

Let’s face it, it started off with a snowmobile trek in the dark with a leader who let us go as fast as possible!
Excellent cars and instructors who made me feel really comfortable despite my obvious incompetence! The instructors were fantastic! Levels of encouragement ranged from ‘give it more, more, more more, LESS!’; brake, BRAKE!!; from the BMW, Subaru and Focus respectively.
The facilities were excellent with the Jacuzzi and sauna all adding to the team-building experience. Sharing our experiences around the large dining table over freshly cooked food added to the weekend, and the tales of our driving got ever more thrilling…….all in all the best team building exercise ever!

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Many thanks to Tim for the pictures, we’re looking forward to welcoming him back for a repeat visit this coming 2013 season.

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We’re not saying that Jamie Wilson is a nervous instructor, but this is him preparing to take off en-route to Sweden

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It’s a still lake now, but in Feb 2013, it’ll be solid ice and there’ll be a car flying sideways on top if this

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http://www.pscollection.no/en

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The latest Porsche 911 for ice driving in Sweden

Ice Driving Porsche 11 interior

Ice Driving Porsche 911 interior

Porsche 911 rally and racing car for ice driving

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Brand New Stilo WRC Helmets for Ice Driver 2011

Step forward the Stilo WRC design. It’s open face, but the fixed boom mike gives a rigid mounting and if you’ve been watching World Rally this year, you’ll see that most of the top crews are using Stilo kit, so that was good enough for us. So now we have a small mountain of brand new Stilo WRC helmets and base intercom units in the office, ready to be fitted into the Ice Driver fleet in Sweden. All we have to do is get over the shock of writing out the cheque….!

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Learn – “to find out or discover”
Teach - “cause to learn or understand, to give instruction or guidance”

There’s an important difference between Ice Driver and many of the other winter driving activities and without becoming too condescending, it’s the difference between teaching and learning…

If we simply give you the keys to our cars, you’d still probably have a great time and by the end of the day, you’ll have learned something, even if it’s only how to dig the car out of a snow bank….

However, the difference between learning and teaching is crucial to your whole experience and that where our instructor team come in. Each car has an ice driver instructor beside you every time you strap in. Our instructors are chosen for their ability to work with your existing skills and develop them further. We receive literally dozens of cv’s from instructors each year, but the team we use didn’t apply, they were asked because of their high standard of instructing ability.

We Don’t Sell Cars!

Also, don’t forget, we’re not in the car sales business! Car manufacturers provide some great driving programmes, indeed we often work behind the scenes create corporate events, TV programmes and car launches. If you’re invited to a car manufacturers event, you’d be foolish not to take up the offer. But at the end of the day, they’re in the business of selling cars, wether a new model or a competition car for this coming race / rally season. We’re in the business of making sure you have a great time and leave us a faster, safer, better, more confident driver than when you arrived, regardless of your previous experience.

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The environmentally freindly race track - a frozen lake, of course

Firstly, the surface. Unlike most racing circuits constructed at vast expense using materials such as concrete, asphalt and other mined and excavated materials, our track is made from a 100% natural and renewable material – water. We use no chemicals or other additives to promote ice, we simply let nature take it’s course and monitor the creation of ice. Once we’re happy there’s enough of it, we sweep away the snow using a blower and we’re done. When spring comes, our track dissappears leaving no trace that we have ever been, then we wait again for next year. We carry environmental spill equipment in the unlikely event of an oil leak and always ensure that nothing is spilled onto the surface of the ice. How many other venues can claim to have a 100% natural, bio-degradable track surface?

Our cars all run standard unleaded fuel. Our northerly location means that E85 Ethanol is not yet widely available locally, but we’re conducting tests and as soon as we can see the benefits and know that it’s viable, we’ll be using it.

Wherever possible, our staff use the Swedish rail system for travel. The high speed, electrically powered trains use current pulled only from hydroelectric and wind-powered sources giving probably the most efficient public transport system in Europe. The rail system delivers you virtually to the front door of our hotel, cutting down on time consuming airport transfers. We recommend our clients & guests use the rail system for travel within Sweden.

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