Do people really want Twitter groups and tweeting in more closed communities within Twitter, instead of broadcasting their thoughts to all users?

Apparently they do – Twitter says that due to “overwhelmingly positive” feedback on its new ‘Circles’ closed group tweeting option, which it first launched to selected users in May this year , it is now offer circles to all users on iOS, Android and the web.

So now you can welcome all your “real ones” to your Twitter group chat, which keeps your chats closed and out of public view, so you can maintain more intimate interactions in the tweeting experience.

As explained by Twitter:

“Before posting to Twitter, you’ll now see an option to share your Tweet with your circle or your full list of followers. Circles can contain up to 150 people, and you can set who’s in and who’s out at any time. Don’t worry, no one will be notified of any changes you make to your circle.”

Circle members will be notified that their tweets are only visible to group members via a green flag attached to each Circle tweet.

The circles – which every time I write reminds me of Google’s failed social network, Google+ – are basically an extension of Twitter response control options which it launched in 2020, which allow users to decide who can see and reply to each of their tweets. Twitter has also launched communities to build on the same, facilitating new types of use cases for tweets that better align with modern sharing behaviors in social apps.

Because the novelty of sharing in public, via your own digital soapbox, just isn’t what it was when MySpace first hit the scene.

Initially, when social media became a thing, people were thrilled to have their own digital space, a personal website, of sorts, without the extra hosting costs or coding knowledge requirements. But over time, amid various controversies and revelations about people’s past experiences and activities, the allure of public sharing wore off, which drove more users to private groups and DMs instead. to publish their thoughts for all to see.

Indeed, Instagram chief Adam Mosseri recently acknowledged that most sharing on IG is now done via DM, reflecting how more and more people are engaging, joining their discussions to audiences. chosen and more restricted.

Which is what Twitter is also leaning towards – although it seems to go more against the grain on Twitter, which has long been about sharing your thoughts on the latest trends and topics via short, witty comments.

But Twitter says it’s what people want, which could open up new use cases for tweets – while for brands it could facilitate new community-building options in the app.

Imagine exclusive brand circles for your best fans, or invitation-only groups for influencers, to help you promote your latest products.

There are a range of ways this could be used, and now you can experiment, with Circles available to all Twitter users, across all platforms, starting today.

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The secret sauce to TikTok’s massive success is its highly tuned algorithm, which learns, literally in minutes, what you want to see more of, what you don’t, then translates it into an increasingly addictive stream of short video clips in the app.

Instagram knows this, which is why it’s now leaning into more AI-powered recommendations, which it says have dramatically increased engagement since being incorporated into user feeds.

But that’s clearly not enough, as today Instagram announced new features designed to help users provide more direct input into what they post in the app, to further align their IG feed. on their preferences.

First of all, as you can see in the first image above, Instagram says it’s test the ability to mark multiple posts in Explore as “Not Interested”, to streamline your algorithmic training process.

“We will immediately hide these posts and refrain from showing you similar content in the future.”

This could help you get rid of a bunch of junk at once, which should, theoretically, show Instagram that you really aren’t interested in the topics you choose to highlight.

Which should work – but again, I still get a lot of random or tangentially related recommendations in Explore that keep coming back, even when I specifically tell IG I’m not interested.

Perhaps then sending bulk responses to the application will better highlight this.

As shown in the second image, Instagram will also soon begin testing users’ ability to tell Instagram they don’t want to see suggested posts with certain words, phrases or emojis in the caption or included tags.

“Whether you’re seeing something that’s irrelevant or you’ve dropped something you loved, you can use this feature to stop seeing content that doesn’t interest you.”

In combination, the new self-reporting features should better enable users to make Instagram more relevant to them, while helping Instagram engineers better understand which related recommendations work and which annoy people, in order to refine their automated content. highlights in the stream.

Although not on the same level as TikTok, in that users will have to manually provide these comments, while TikTok’s AI system seems much better at determining variable elements in posts and responding to activity. direct from users.

Thing is, whatever hand tools IG provides on this front, many users just won’t use them – but again, maybe incorporating the knowledge that people provide will help better inform its automated recommendations. for everyone anyway.

Along with these new options, Instagram has also provided a basic overview of its current recommendation system – which, as noted, uses machine learning, based on your past actions in the app, to find more things that might interest you.

As Instagram explains:

“One of the ways we personalize your feed is to predict how likely you are to do something with a post you see. The more likely you are to take an action, and the more heavily we weigh that action, the more you’ll see the post at the top of your feed.

On that front, Instagram says there are five specific interaction metrics it uses to guide its recommendation system:

• Message wait time
• The probability of a user commenting on a post
• The likelihood of a user liking a post
• The likelihood that a user will re-share a post
• The likelihood of a user tapping on the creators profile

In the recent past, it seemed like shares were given more priority, which would align with Instagram’s larger mission to help amplify creators in the app.

Instagram doesn’t specify that one of these is weighted more than the other, but if you’re looking to optimize your IG posting process, these are the key interactions the platform’s algorithm focuses on to determine what to show each user. more.

How do you use it as a social media marketer? Posting visually appealing content will help improve dwell time (easier said than done I know), as well as getting feedback, maybe posting questions from the community could be another way to stimulate engagement.

(It should also be noted that “backups,” which had been highlighted as a key focus metric by some social media marketing commentators, are not specifically mentioned in this new overview.)

Combined, the new tools and insights provide additional guidance on Instagram’s recommendation tools and processes, which can help you better understand how the platform seeks to highlight certain posts, in line with Instagram’s preferences. user.

Over time, these new elements of manual feedback will help refine its algorithmic systems — though they may come close to TikTok on that front remains to be seen.

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Socializing on board: the problem

Jhe nature of shipping means that crew members work away from home for long periods of time, finding it difficult to stay in close contact with family and friends. This has unveiled the encouragement of positive social interactions between crew members as an important priority in the industry for several years now. However, long working hours, smaller crews and cultural differences mean there can be barriers to socializing with shipmates. Moreover, the fact that the sailors are together in the same space is not enough to guarantee that they socialize with each other.

Leadership and social interaction: latest findings

ISWAN’s latest research, which took place as part of the Social Interaction Matters (SIM) project, revealed not only that social interaction is important for the mental health of seafarersbut also that committed and visible leadership, which displays empathic interpersonal skillsis essential to give the crew “permission” to participate in social activities.

Specifically, an ISWAN survey earlier in the year, which aimed to investigate the barriers and drivers of social interaction on board, reflected a general feeling among seafarers that the culture on board is naturally driven by their captain and other senior officers.

“…it’s the culture on board established by senior officers and if they encouraged people to come together, made time for it to happen and focused on people actually interacting with each other others,

…explained Dr. Kate Pike of Field-Research, during a webinar dedicated to the preliminary results of the survey.

“The survey results and telephone interviews really demonstrated how important leadership is to crew well-being. Clearly, if senior management truly fosters interaction, there are many benefits for productivity and performance, as well as crew satisfaction.

Leadership and social interaction: a concrete example

During the ISWAN webinar, Dr. Pike described a real-life case in the time of COVID-19 of how the actions of a single leader can truly make a difference in the mood and motivation of everyone. team on board, as well as in their relationships and interactions.

“The captain was pushing a lot of extra measures to help his crew come together to make sure they were okay. He gave daily briefings; he managed to communicate daily with the crew about the latest updates. He never left them in the dark about anything as much as he could and his crew’s comments were truly a sense of being part of something “being in it together”. And they responded very well to that; they socialized more because of it. And when the captain left this ship, he was replaced by a different voice and the spirit was completely extinguished. There was a new captain who didn’t do most of these things and that changed the whole atmosphere on board. And it’s as easy as it can be; one person’s influence.

Socializing and Wi-Fi on board

Internet on board is a key divisive issue in maritime transport, especially after COVID-19 which has redefined virtual communication and at a time when free Wi-Fi access is a major request from younger generations of seafarers, who see connectivity as a need rather than a luxury. The sense of controversy was also highlighted in the ISWAN research, which however showed that the technology can also be used for or as part of social interaction:

“We…had many examples of how people interacted with others on board through games, through Xbox…Whether they were sitting next to each other doing this or even in their own cabins, they always interact with each other through the game elements inside Wi-Fi,

…Dr. Pike explained.

What can ship’s captains do to stimulate social interaction on board?

Following the latest research findings, ISWAN recommended the appointment of a volunteer social ambassador on board each ship to help organize social events and promote crew engagement. Additionally, he advised that:

• Shipping companies, charterers and crew chiefs must actively and visibly support their sailors to relax and interact with each other during their rest time.
• Continuing leadership training should be provided to facilitate social interaction if needed.
• Free Wi-Fi services must be made available to all crew to keep in touch with family and friends, and to enable access to online entertainment and social media.
• Leisure facilities and equipment available on board must be frequently reviewed by the company to ensure their compatibility with the preferences of the crew.

“If you have a management team that really fosters social interaction, really cares about the crew, uses good leadership skills, and knows that the crew performs better and happier if only these small steps are taken – just an investment in human beings – these really make all the difference in people’s relationships with each other and in the working environment in general,

…Dr. Pike said.

EXPLORE MORE IN ISWAN’S SOCIAL INTERACTION REPORT

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