Idea 2 Empire

Google AdSense Certified Partner Program

2014-08-13T01:24:00.001+08:00

Do you know AdSense offer Google AdSense Certified Partner Program? However is based on invitation only, this is an AdSense certification and an account management solution for handling multiple AdSense accounts. Both the certification and the account management solution are exclusive to Certified Partners.

With this program AdSense Certified Partners set up, optimize and maintain AdSense accounts for their clients. They're required to demonstrate product knowledge by completing a certification examination, and their purpose is to help website owners to monetize content effectively with Google AdSense.

Below are the program benefits for certified partners:

Establish a meaningful business relationship with your clients.
Maximize the impact of your hard-earned AdSense expertise to help your publishers and your own business grow.
Benefit from Google AdSense training and the usage of the Google AdSense Certified Partner badge in your marketing collateral.
Work more efficiently by using our AdSense client management solution to access and optimize your clients' accounts.
Establish a relationship with the Google AdSense team and receive insights into the latest features.
Gain exposure for your business as a featured Certified Partner on the Google AdSense website.

So what how this will benefits the publisher like us? According to them working with the certified partners will we can expect results in the area of:

Certified experts maximize your AdSense performance and earnings
ROI-focused collaboration with performance based compensation
Freedom for publishers to focus on generating great content and have it monetized by experts

To explore more please click here for the list of partners should you wish to get consultancy from there. Will be great if you can post your feedback here.

Getting a blogging platform

2010-11-24T20:25:00.001+08:00

Below are some options which able to do free blog hosting. The recommendation is based on popularity and ease of used. The first 3 options are the easiest, but the are also limited on features. If you are just trying to make an extra few hundred dollars from your blog (mainly from adsense), these options could work. But if you are really serious about trying to make good money from your blog, I recommend self-hosting your blog (which we talk about in the next section…).

Tumblr.com – This is probably the simplest blogging platform to use, but it also is the probably the least customizeable. So, it might be something good to start with, but it would be more difficult to build an income-generating website with it.

Blogger.com – Blogger is also very good, easy to set up, owned by Google, you can customize the theme, and the domain name includes “.blogspot.com” (in some people’s opinion a little less professional). Blogger continues to become more customizeable and currently offer a lot more options than they did a few years ago. Adsense is also easily integrated like what you see in my bog here.

WordPress.com – Wordpress.com they are completely free, easy to set up, you can customize the theme, but other customizations are limited, domain name includes “.wordpress.com”.

WordPress.org – Wait, what is the difference between wordpress.com and wordpress.org? To put it simply WordPress.com is where you will go to set up a basic, easy blog with limited features. WordPress.org is where you will go to get a self-hosted blog. If you get to the point where you are serious about blogging and really want to make some money with it, you need to self-host your blog.

How much does it cost to blog?

2010-11-24T20:16:00.001+08:00

There are many services that allow you to start a blog for absolutely free without any hidden cost (see here). I suggest using one of these free services to get a basic feel for blogging and get a hang of it. Once you decide you want to stick with it and that you want to make money with your blog, I suggest moving up to a self-hosted blog. Anyone who is really trying to make money with a blog will probably be more successful with a self-hosted blog. idea2empire have been around for a while that is the reason I'm still using it as the traffic is directed to here. Getting a self-hosted blog may not be free, but still can be VERY inexpensive. You will need to pay for nothing more than a domain name ($10) and web-hosting (as cheap as a few dollars a month).

Is it easy to start a blog?

2010-11-24T20:07:00.000+08:00

It is very easy trust me. Find hosting site like mine is under blogger.com where your site will be yoursitename.blogspot.com. Even if there are steps along the way that are confusing, there are plenty of resources to get the help you need. There are more than 20 million blogs in existence, so it can’t be that difficult. In another word is easy as 1-2-3.

What is a blog?

2010-11-24T15:40:00.001+08:00

Blog is short for “weblog”(wiki) and basically, it is just a website that has entries listed in chronological order. The original idea behind it was to be a online journal or diary that was updated daily (or as frequently as the writer chose). Over the last decade many software programs and blogging platforms have been created to make the process VERY EASY. As the blog writer, depending on which platform you use, you can just type your entry, press submit and it shows up on your blog for the world to see. Most bloggers don’t know any programming languages and are not “techies.” Starting a blog is one of the easiest ways out there to start a website. If you haven’t started one yet, why not try it today? It can be set up easily and can be completely no cost (free). Once you master it you can consider to join Adsense Program for some extra money.

Blogging Basics / How To Make Money Online

2010-11-24T15:27:00.005+08:00

Thanks to christianpf.com I have read some good articles which is absolutely essential for any blogger that want to blog as a career or another source of income in particular in Adsense program. The know how and how to do it have been break down part by part for easy understanding and reading, you can choose to go directly to christianpf.com or you can read the article here which I have further breakdown. to smaller topics

Below are the topics and do feel free to skip (recommended to go through) if you find you have master this particular topic:

Blogging Basic

Creative Ways To Make Your Blog Popular

2010-11-24T13:04:00.000+08:00

Below are some creative ways on how to make your blog popular, do consider this as an idea before starting a blog or topic. Remember interesting topic will generate traffic which again will improve your adsense income.

Here we go with the list :

1. Start a controversy. Just remember not to cross the line.
2. Start a contest. Make sure to end it too.
3. Give away free goodies. People love them.
4. Write about other bloggers to interest their visitors to read your blog. Keep it positive.
5. Dress up your blog often (By dress-up I mean tweaking the design)
6. Interview other bloggers and post the interview.
7. Write about your personal life sometimes.
8. Ask questions to your visitors.
9. Share some secrets.
10. Celebrate your birthday with your visitors. Think of innovative ways for doing this.
11. Celebrate your blogs birthday too.
12. Write something funny or disgusting. (Dont make it a habit)
13. Make a bumper sticker with your blogs name and stick it on your car. (Just make sure you drive often)
14. Write an e-book and distribute it to your visitors for free.
15. Introduce a commission based affiliate program.
16. Tell your visitors about your latest fad or obsession.
17. Post interesting pictures of your pets.
18. Congratulate the top commentators occasionally.
19. Encourage sharing of opinions.
20. Donate for a cause or become a volunteer for a non-profit organization. Ask your visitors to join you.
21. Put your blogs ad in the local newspaper or the yellow pages.
22. Hold blog competitions.
23. Create polls.
24. Hold an auction and let people bid for something useful (For example, advertising space on your blog).
25. Write about your blog achievements.

26. Share your hopes and aspirations about your blog.
27. Start an award distribution system.
28. Make contact with your local visitors and hold a get-together or a bloggers meet.
29. Start a blog comic strip.
30. Dig up some old article that you wrote on your blog which became famous and start a discussion.
31. Try and get a photograph clicked with a real celebrity and post it on your blog. (Hold on Tiger..dont rush to that Photoshop button!)
32. Post videos that will help your visitors learn something new. Also submit them to video sharing websites like YouTube.com.
33. Write about your hobbies and interests. (For example, if you like cooking, post a new recipe)
34. Post about one of the weirdest thing that you ever did.
35. Get featured in a print magazine.
36. Buy a paid review from any famous blogger(s).
37. Brand your blog with a catch phrase along with a logo.
38. Distribute T-shirts or merchandise with your blog name on it.
39. Join Yahoo! Answers and put a link on your website to your answers.
40. Keep a track of websites that pick up your articles or press releases. Offer them exclusive news or content.
41. Do surveys and publish the results to your visitors.
42. Build tools that your visitors might find use for.
43. Start a newsletter.
44. Podcasting is another good way to make your blog popular.
45. Publicize your blog to your friends and relatives and let them do some work for you.
46. Be active in Social Bookmarking websites.
47. Share Link Love and you will get it back.
48. People like to read about Web 2.0. Write about it.
49. Write about something thats already famous.
50. Last but not the least, be yourself.

This creative list is contribution from http://atdinner.com/

Increase Your Blog Productivity With A Scheduled

2010-11-17T10:02:00.009+08:00

Most bloggers, especially those who aren’t able to blog as a full-time blogger, find that scheduling the time to blog can be difficult. But I can assure you this is necessity to keep your blog not only active but to generate higher ranking and traffic. Well people tend to procrastinate “I will do it tomorrow, I will do it next week” but when the time come we will have some excuse not to do so. What we need is a schedule where we can follow and is kind of PDCA ( Plan, Do, Check, Act) where we can monitor our self. Below is my recommendation step by step :
1/ Plan – First we plan our time, we decide how many hours per day we want to spend to blog, research, read and so on. Put this plan in your calendar (Google Calendar), excel, diary or even a piece of paper. This will be like a To Do List or Checklist.
2/ Do – This is the execution part, is important to try our best to stick to our plan and with the To Do List or Checklist we are able always to remind our self the goal we have set. Doing it accordingly to plan diligently will help us to cultivate a habit to do so. Try this for 26 days diligently and I can tell you blogging according to your plan is already part of your life and you are also training yourself to be discipline which is important for any successful blogger. From here on you will no longer give excuses not to blog.
3/ Check – This step is to check are you doing or executing your plan according to your planning or are you spending more time or less time blogging. This will bring us to the next step “Act”.
4/ Act – If you are not following your plan, you might consider changing maybe the time (if you think you have set the wrong timing), target (which might be set too high, or priorities especially when you have a few blogs to update), or anything that you think is necessary so that you are able to execute your plan accordingly. Well what is the point when you have a plan that is not working.
Above is some tips on scheduling your blog to achieve a higher productivity which will be reciprocal by higher traffic, reduce your stress and learn how to set your priorities and many more good things.

Blogger Help - How To Submit Your Blogs Sitemap To Google

2010-03-19T09:11:00.001+08:00

Generally speaking, sitemap is simply a website-map, showing all the pages and sub-pages of a website or a blog, which guides both visitors and search engines like Google, Yahoo etc. to roam around your blog. And when search engines roam around your blog, it is called indexing of your website. And as "indexing" is one of the most important aspects of SEO, so submission of sitemaps to Google/Yahoo/Bing is very very important.

Now if you are using blogger as your blogging platform, then there is no direct method to simply upload an xml or HTML sitemap file to your blog. So you can follow these steps to add a site map to your blogspot blog:

1. Go to Google Webmaster Tools website. [Here]
2. Login and then at the top (Add Site), type your blog's url :

3. Now you have to verify that you own that blog, so click on Verify your site, and select the "Add a Meta Tag" option.

Then copy the meta tag into your blog's "Edit HTML" section of "Layout" tab, and save the template.

4. Then click on "Verify" at the bottom (in Google Webmaster account). So a message will be displayed:

You've successfully verified http://bikes.bloggerstop.net/.

5. Now click on Sitemaps link present at left side. Then click on "Add a Sitemap"
6. In "Choose Type", select "Add General Web Sitemap"

7. Then in the "My Sitemap url is" blank, type this:
atom.xml?redirect=false&start-index=1&max-results=100 (If you have up to 100 posts)
And if you have more than 100 articles or posts, then you have to add more sitemaps, after you have already added the previous one, like these:
atom.xml?redirect=false&start-index=101&max-results=100 (If you have up to 200 posts)
atom.xml?redirect=false&start-index=201&max-results=100 (If you have up to 300 posts)
atom.xml?redirect=false&start-index=301&max-results=100 (If you have up to 400 posts).

That's it, Now you can revisit your account after some days, and see a number of statistics provided by some of which are even better than Google analytics, as you can see the Google pagerank information for your blog's different pages, given by Google itself.

Above article courtesy of BloggerStop.Net

Blog Explosion & Adsense

2007-06-05T13:09:00.001+08:00

You may wonder what exactly is traffic exchange programs. Blogexplosion is one of the popular traffic exchange programs. Now, I’m not saying Blogexplosion is bad service. Instead, it helps in getting traffics to your website. However, if you’re putting Adsense on your site it may not be suitable to use such service.

Recently in April 12, Mike Deeringer from the AdSense Publisher Support had stressed the importance of this point.

As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

We occasionally receive questions from publishers interested in using traffic exchanges to bring traffic to their site. While these services may help advertise your site, we don’t recommend using them, as they may also result in similar invalid activity.We realize that you may have questions about a specific traffic service and whether it could potentially create invalid impressions or clicks. However, please understand that we’re unable to comment on any particular third-party service.

According to Mike, it didn’t really say which third-party service you shouldn’t use but it is stated implicitly that all type of traffic exchange programs will end up being banned from the big G.

To avoid being banned, think twice before joining any traffic exchange programs.so as far as possible try to stay away from auto-surf programs or traffic exchange programs.

Directory Submitter

2007-06-01T09:04:00.001+08:00

One proven way to get traffic to your sites is to get them listed in authoritative directories. Directories are just websites that list and categorize other websites. That's how Yahoo! got its start — it was a big web directory to begin with. There are two benefits to being listed in directories:

you get found by humans browsing for sites on specific topics; and
you get extra search engine juice from the directory links.

The problem is that getting listed in directories is a tedious process. First, you have to find the directories in question. Second, you have to create an account for the directory. Third, you have to submit the details about your site. And you have to track it all. That's why products like Directory Submitter get written, to do away with some (but not all) of the drudgery.

Directory Submitter comes in two editions: Standard and Gold. The Standard edition is completely free and lets you submit sites to 350 different directories. The Gold edition costs $47 (which is cheap compared to Brad's other products) and lets you submit to over 1700 directories. All directories currently listed in either edition are free directories that do not require reciprocal links, which is a big plus. And the directory list is current and maintained by Brad Callen's staff.

Although I've upgraded to the Gold edition, this review is going to use screenshots from the Basic edition.

Blogging Tips

2007-05-31T11:53:00.001+08:00

Muhammad Saleem has written on Copyblogger about writing specifically to get some traffic from Digg. Often called Digg bait, the articles sometimes are not the best written, but it is well known that they have to be formulated in a certain way to appeal to the Digg audience.

Writing for Digg is actually less about substance and more about how you present the content—in other words, copywriting. This entails writing the same content that you would normally write, but altering it in a way that doesn’t take away from its essence while making it appealing to the broader Digg audience. This is the kind of content that both your regular readers and potential new readers will appreciate.

Muhammad Saleem is very right in saying that writing for Digg can be a bit like crack (an addictive substance) because the waves of traffic are amazing. The traffic though isn’t the best type though, as they avoid advertisements and rarely comment on the actual article.

Definitely worth a read if you are interested in Digg traffic. There are many posts on Copyblogger where you can find some copy writing tips for Digg and other social media sites.

Adsense - Tips & Trick Part 2

2007-05-30T10:03:00.001+08:00

Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.

Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.

Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:

Hello Eric,
Thank you for bringing this issue to our attention.
We are currently working as quickly as we can to address this problem. As soon as we have more information for you, we will email you again.
We appreciate your patience.
Sincerely,
The Google Team

Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.

Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here: http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.

Increase Google Page Rank (PR)

2007-05-29T09:39:00.001+08:00

Google Page Rank (PR) is a numerical value determined by the importance of the page for Google. Pages are ranked from 0 to 10, where 0 is unknown, and 10 is very important (very few resources, such as Microsoft, Google itself and others, have such rank). The higher your rank is, the higher your page is in Google Search results. The exact algorithm of ranking pages is a secret, but there are some major factors influencing it.The main thing Google crawler relies on while ranking a page is the number and the importance of the inbound links (links to the page from other pages). It's like other pages are voting for you. The higher rank linking page has, the higher its influence on your page rank. So, if your page rank is 3, to increase it to 4 you need either a group of links from 2-3-4 ranked sites, or a couple of links from 7-8 sites.It's also important that influence of a link depends on the quantity of links at the connecting page. So if a page links to you and 3 more pages, its vote is divided to 4, or its influence is 4 times lower than it could be if it only linked to your page.

There are some simple mathematical researches on how PR calculated; you can check webworkshop.net, for example. But usually there's no need for counting links and their importance - for a start-up it's better to act, and for resources with high PR it's impossible to count all the linking pages. The case when counting link's influence can be very helpful is buying links from other pages.If you need your page to be ranked high for an exact keyword or phrase, its better that linking sites will mark you the same way. Like if you'd like to get to the top of Google on "how to cook", you need other pages to link to you as "how to cook" resource.So, increasing your PR means getting a lot of back links, that can be done in following behavior:
1. Submitting to directories.
2. Writing quality content that will make people link to you.
3. Participating in forums (the link can be added in your signature).
4. Exchanging links.
5. Buying links.
6. Spamming.

Spamming is usually putting links to your page in comments section in blogs or in forums. To avoid spamming a webmaster can add "nofollow" tag to HTML code, so the link will still appear on the site, but won't influence linked page PR.Spamming is also a way to decrease a page PR. You simply need to put a lot of comments, with links to spam sites and so on, to a page. This is how some of this blog pages went down in Google - I didn't moderate comments for a long period of time, and, as a effect, got about 100 comments on some of the posts. I suggest you to allow comment moderation at your blog and delete spam comments at once.There are not only inbound links influencing your PR, some other factors, like age of the page, updating frequency, etc, can be important.

There's a couple of nice posts about that at dailyblogtips.com.You should also keep in mind that PR update (it's when Google checks your page rank for the next time) takes place about once in 3 months, so you better make everything necessary before submitting your page to Google to get high PR straight away.

What is SEO

2007-05-25T17:19:00.001+08:00

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

The term SEO can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

How to Optimize Adsense

2007-05-23T19:30:00.001+08:00

For starters, to make good money from Google Adsense™ you need to optimize your website with top paying keywords. For Google™ to know what ads to serve up on your site, it has to send a robot (software with specific instructions) to inspect your site and know what it is all about. On the foundation of the outcome obtained from that, Google™ will go further on and serve you with ads that match your site's content.

This is where the much talked about top paying keywords come in. If the theme of your website is centered on a certain topic for example PPC Theme, Google™ will serve ads on your site concerning to pocket pc. So all you need to do is to find the top paying keywords for your forte and optimize them for your site. By optimizing I mean using the keywords in your heading, description and body.

There are speculations as to what criteria Google™ uses to serve high paying keywords. Some say it is the age of you website, the older the better, some say the attractiveness, the upper the position the better. The example here is that do not think that all you need to do is to seize high paying keywords, use them to optimize your website and you will get high paying clicks. It takes more than that. And if that was the case, belief me, we could all be displaying high cost ads on our sites and earning thousands, but unfortunately it is not the case.

Adsense Keyword Optimization - Hints

2007-05-21T15:45:00.001+08:00

Optimise Adsense Income

2007-05-21T13:34:00.001+08:00

How to maximise your AdSense profits
9 factors determine how much profit you will make from your AdSense participation.

How much traffic your site gets

How many pages on your site host AdSense ads

What the click thru rate from each page is

What the value of each click is

How many ads appear on each page

Where these ads are located

What format these ads are in - size, location, layout and color scheme

Google's fractional pay out rate

How much of your site's traffic is from new as opposed to repeat visitors.

To maximise your site's profits from AdSense you ideally should optimise all these factors. However, one is entirely out of your control: Google's fractional payout rate. This is the percentage of the revenue that Google earns from a click that it passes on to you.

Google doesn't at present reveal this but you could theoretically run an experiment to find out what the exact percentage is. (I'll tell you how when you sign up for the AdSense Insider course - there's a form at the bottom of this page).

Optimising all these factors could take some time so what you should focus on initially are the factors that are going to work in your favor most quickly with the minimum effort.

However I'm going to cover all the ones you can influence here for you.

1. Getting more site traffic
Getting more traffic is an art and a science. The best traffic is traffic that comes from search engines because it is free and because people who come to your site from a search engine are actively looking for things, they are not casually browsing around. They have a search mission in their head.

The tricks of the trade are:

search engine optimisation
using pay per click advertising, such as AdWords (but there is no point in paying more to Google to advertise your site than you earn in overall long-term revenue from it)
posting your link on forums - these effectively give you free links back to your site which helps you with the process of climbing up the search engine ladder
using viral marketing techniques to inform the world about your site
using offline advertising to drive traffic to your site - but give people a reason to visit it, don't just print your web address everywhere
using ezines to remind people about your site from time to time
include your web address in all your email correspondence
All these subjects are covered in more detail in the AdSense Insider Tutorial.

2. Increasing the number of pages that host AdSense ads
This is easy: you just paste the code that Google gives you to activate AdSense into all the pages you want. Google lets you use a range of different formats for ads and you don't need to use the same format on every page. In fact you can change the color scheme, shape and size of the ads on each page.

There are some restrictions though: you can't run more than one block of ads on a single page for example.

3. Increasing the click thru rate from your page
What you can't do is place big bold words around the ads saying "Click these ads to make me some money". In fact you are not allowed to say anything on your site that will actively encourage clicks. However, what you can do is write copy on your site that makes the products or services being advertised become more interesting to the reader. For example, suppose you host a page about casinos. If you write copy that explains why casinos are such fun, and how you can pit your wits against professional gamblers the world over in total confidentiality, and how you can try a casino out in total safety and with zero risk by visiting some of the best online casinos in the world, you will naturally arouse the interest of your reader. Now if your copy is clearly about casinos, AdSense will spot this and post ads about casinos on that page. In fact there is a risk that AdSense will post a casino ad on this page because I have mentioned the word casino quite a few times - we'll see what happens.

4. Increasing the value per click
The way to do this is to increase the quantity and quality of information on your site related to products and services that are of high commercial value on the internet.

This is not as simple as thinking, for example, that jewellery is a high ticket item, therefore you should write a page about jewellery because not that much jewellery is sold online. You really need to spot high profit items that sell well over the internet because these are things that advertisers will pay a lot to advertise. If they pay a lot to advertise, the likelihood is that any related AdSense ads will come with a high click through price.

But you can't just think that, for example, casinos are highly advertised so I'll post a page about casinos: it really has to be relevant to your overall site for two reasons:

If your site is about AdSense and you write a page about casinos, no one on your site is going to be particularly interested unless you are very lucky so the click through rate will be low.
Google prohibits you from writing pages solely to host ads - although it's a judgement call by Google as to whether your pages are solely to earn AdSense revenues or not.
What you can and should do is think laterally about what topics are related to your site that have a commercial value. You run a site about bird-watching, then host some travel pages about how to get to bird-watchers' paradise on a far away Pacific Island. These will probably show travel ads which will give you a reasonably good pay out - and just as importantly they will be relevant to your visitor and so will enhance the overall experience he / she gets from your site, so they'll come back again.

5. Optimising how many ads appear on your page
Google now provides 6 different ad formats. One format allows you to post just a single ad on your site, one allows 5 ads and most allow 4 that read from right to left, or from top to bottom.

Guess what: if you choose the format that shows up 5 ads, you will probably get more clicks than if you show 1. It is not necessarily true, but usually will be. But not all ads will earn you the same revenue - it will depend on Google's complex real time bid pricing algorithm that it uses to set your AdWords click thru price.

6. Optimising the location of the ads
People tend to read from left to right and the eye is trained to do this early on in life (actually some people read the other way round but not English language readers.) They also read from top to bottom.

This process lays emphasis on ads at the beginning and end of a page so don't place them in the middle. There's also a neat trick you can exploit that uses the psychology of reading to help you tip the balance a bit more in your favor - I go into the details in the AdSense Insider's course.

7. Selecting the best format for these ads
With a range of formats available, your first decision is to see which format will fit best into your existing website design. You really don't want to re-jig the whole thing if you can avoid it. Google lets you choose a vast range of color options too and there are two approaches you can adopt:

display your ads in your site's colors so that they fit in well
display your ads in strikingly contrasting colors so that they get noticed more
What you choose to do will depend on the nature of your site, and don't forget that a click on an ad, whilst it will make you some money, will lose you a visitor: don't let the tail wag the dog.

8. How much of your site's traffic is from new as opposed to repeat visitors.
People new to your site will be new to the ads on your site which means they won't already have looked at them and decided to click or not. Generally speaking, people often respond to ads once they've seen them a few times but if they don't at that stage, they probably never will. So your ideal traffic is people who visit your pages a few times. There's a great way of getting people to do this - find out about it in the Tutorial. If your site gets endless repeat visitors you should expect your revenues to peak shortly after you implement AdSense and then decline over time - unless you take active steps to generate more traffic.

Why did Google launch AdSense?

2007-05-21T13:31:00.002+08:00

Google has always wanted to make money - it is a business after all largely owned by Venture Capitalists. But Google's fundamental philosophy has been about helping people find the information they want on the web without cluttering up the process with a bazillion ads that flashed and blinked everywhere. So they started off developing AdWords on the basis that they were discrete, text-only and RELEVANT to the searcher. You rarely see AdWords ads that are of no relevance to you - partly because any vaguely smart advertiser won't want to waste time targeting unlikely customer bases, and more significantly, because web users can effectively vote off irrelevant ads: an AdWords ad that fails to get a decent click thru rate (0.5%) gets shoved into hibernation by Google.

AdWords thus enabled Google to make money whilst remaining largely faithful to their philosophy - ads were small and useful and relevant. So then they began to think about expanding the program to third party sites, sites that in many cases were already using Google as a search tool. It made sense to do this because it increased Google's revenues without detracting from the user experience. Initially Google worked with major partner sites and once this all worked fine, they broadened out the program to AdSense - to exploit the commercial opportunities created by their excellent search technology.

Adsense Know How

2007-05-21T11:13:00.001+08:00

Top AdSense Tips:
1. Niche SitesTargeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.

2. Target KeywordsWhen determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements. With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.

3. Aged Sites / TimeOver time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.

4. CodingIn order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.

5. Tracking ChannelsIn order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs. When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.

· Integrated Ad PlacementMany webmasters have been successful at integrating advertisements into a Web site. The easiest way to integrate an advertisement into a Web site is to remove the advertisement border. This will allow the ads to better blend with the Web page. Google recommends contrasting the link colors with the Web site colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally "filter" the ads.
example of integrated ad placement: http://www.golf-clubhouse.net/ or http://www.security-protection.net

· Number vs Value of AdvertisementsUp to three advertisements can be listed on each page.

· Hot SpotsLike Web copy, "above the fold" holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a Web page that result in a higher percentage of click-throughs. According to Google, the highest paying advertisements are located on the hot spots.
hot spots map - http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.

· Highest performing Ad SizesAccording to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website's design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.

Soure: http://onlinebusiness.about.com/od/advertising/a/adsensetips_2.htm

Tools to Blog Part 2

2007-05-21T11:05:00.001+08:00

More Blogging tools, check out the new list. Some are quite ineteresting and can spice up your blogs. Try it!.
Blogger - Free service from Google allows blog posting. Easy-to-use web site, where you can quickly post thoughts, interact with people, and more.
WordPress - An easy and powerful way to start blogging.
Windows Live Space - Share your stories with blogs! Customize. Express yourself with colorful themes and gadgets! Safety. Select who you want to connect with.
FeedForAll / RSS2HTML - For bloggers who want to retain complete control over their online journal and the way it is displayed. Create RSS feeds and use rss2html to display them.
TypePad - Blogging service for small business; it's easy to use and allows you to create your blog in minutes.
BlogStream - Online hosted blogging service.
Drupal - A content management and discussion engine suitable to setup or build a content driven or community driven web site.
MovableType - Offering personal publishing software for the blog generation.
Blosxam - Open source blog application designed from the ground up with simplicity, usability, and interoperability in mind.
Audblog - Service that provides bloggers with the ability to post audio to their blogs from any phone.
Blogjet - Way to blog right from Windows.
tBlog - Free web log publishing tool and templates that allow users to add calendar, search, link management, voting, and commenting modules to their sites.

Adsense Factors

2007-05-19T12:06:00.001+08:00

10 factors determine how much profit you will make from your AdSense participation.

1/How much traffic your site gets
2/How many pages on your site host AdSense ads
3/What the click thru rate from each page is
4/What the value of each click is
5/How many ads appear on each page
6/Where these ads are located
7/What format these ads are in - size, location, layout and color scheme
8/Google's fractional pay out rate
9/How much of your site's traffic is from new as opposed to repeat visitors.
10/How valuable Google regards your site.

Adsense will based on the above measurement for that particualr site payout. Seems like a lot of factor take into play that need to be take into consideration. I will highlight content and page ranking (PR) as the most important factor.

Adsense - Tips & Tricks

2007-05-18T20:52:00.001+08:00

Here are some useful tips and tricks that many a top Adsense affiliate earners employ to keep their monthly Adsense income high.

i) Top Adsense affiliate earners will always remember to constitute heir ads gaze as still a belongings of their site as imaginable. Text ads that gaze like just another words link on a site tend to score big in clicks while colorful, beautiful banners that scream "Advertisement" will get the least response in terms of folks clicking on them. This is the sort of data that the top Adsense affiliate earner never forgets.

ii) The top Adsense affiliate earner will tend to concentrate on constantly building up their traffic as the most effective path of increasing their Adsense earnings.
iii) Yet another top Adsense affiliate earner trick is to settle an image, photograph or illustration fair following to their Adsense ad. This tends to attract affliction to it and the result is always many more clicks than before. Some smart top Adsense affiliate earners kill two birds with one stone by placing an beautiful banner ad that has a nice large photograph on it, fair following to their Adsense ads.

iv) The other object that top Adsense affiliate earners do is to carefully read the Adsense ads that are accepted at their site and then generate content that is closely related.

Study them well and apply to your own site.

Adsense - Improve Your Earnings By 5 Folds

2007-05-17T12:04:00.001+08:00

Adsense - Improve Your Earnings By 5 Folds

You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!

I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.

Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.

The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.

You should be bold enough to do your own research and identify the best positions unique to your site, ‘cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is ‘Plentyoffish.com’ a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!

White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader’s attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader’s attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.

What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.

Be Discreet - I personally don’t prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don’t make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.

Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.

Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don’t lose balance however! Ads should not dominate the page.

Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.

Source:Theodore Kirth

Meta Tags for Search Engine

2007-05-16T15:51:00.001+08:00

Meta tags are used to provide extra information about your document that is not visible within content. Some of these meta tags are specifically designed to benefit search engines.

Definitions of Meta tag on the Web:

An HTML tag which provides information about a web document. Unlike regular tags, meta tags do not provide formatting information for the browser. Instead they provide such information as the author, date of creation or latest update for the page, and keywords which indicate the subject matter. Search engines often use keywords from meta tags to index their databases.faculty.valencia.cc.fl.us/jdelisle/lis2004/glossary.htm

A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.www.optimizationconsultants.com/definitions.shtml

Html tag in the header section of a web page, intended to offer content to search engines. Among them are the keyword and description tags, but these days most true search engines de-emphasize or completely ignore META tags.www.accesstoebusiness.com/glossary.htm

An HTML tag that must appear in the portion of the page. Meta tags supply information about a page but do not affect its appearance.www.nt.gov.au/pfes/media/services/internet/im006.html

A specific kind of HTML tag that contains information not normally displayed to the user. Meta tags contain information about the page itself, hence the name ("meta" means "about this subject") Typical uses of Meta tags are to include information for search engines to help them better categorize a page.www.jahadesign.com/glossary.htm

A meta tag is an element of HTML that often describes the contents of a Web page, and is placed near the beginning of the page's source code. Search engines use information provided in a meta tags to index pages by subject.practice.findlaw.com/glossary.html

Special HTML code used on some websites to specify information, such as keywords or descriptions, about the content of a Web page. Meta tags are often used to increase the likelihood that Web crawlers will index a site's pages in their database, thus enhancing the probability that the page will be listed on a search results page.www.marketing.org.nz/emarket_dictionary.php

Information in the body of the html including description and keywords. These tags are often used by the search engines as part of their determination of placement and the description is often displayed in the results.www.cmseo.com/search-engine-terms.htm

Please include Meta Tag if you want your Blog to be index by search engine.