It’s a light and fluffy chocolate sponge, rolled and filled with whipped cream, then coated and decorated with a rich chocolate ganache. When finished, it resembles many of Woodrow’s extended family, but ol’ Uncle Knotty the most. Now that Woodrow…

Before you trim your tree or tangle with tinsel, take a tip or two from our resident wooden wonder. His advice might just help keep your holiday in line.

DO hang ornaments evenly.
A well-balanced tree brings joy to all.

DON’T underestimate…

Just one year shy of her 25th anniversary, we’re celebrating the incredible career and well-earned retirement of our longtime teammate, Julie Fahrlander.

You likely know Julie in her most recent role as Web Concierge, where she’s been the friendly, steady hand behind countless…

We know marketing can feel impossible when you’re already wearing too many hats. That’s where we come in. IdeaBank handles the strategy, creative, and execution—freeing you to focus on leadership while we deliver measurable ROI and consistent, predictable value.

Here’s what you’ll find:

• Straightforward information about what…

When it comes to websites that work harder for clients, Angela Keiser is the person you want on your side. Whether she’s helping launch something brand new or giving an existing site a boost, Angela is ready to roll up her sleeves (ambidextrously, of course—read on) and get to work.

As IdeaBank Marketing’s Web Production Specialist, Angela builds websites and email campaigns that don’t just look good, they perform. With more than 15 years of…

Our Hastings location will continue to serve as corporate headquarters, but with so many clients based in and around Grand Island, it just made sense to expand our presence. The new space offers a convenient meeting room for area clients and an occasional home base office for IdeaBank account executives who already call Grand Island home.

The new office is located at 214 N. Locust St., Ste. 3, and while it’s open by appointment only, it’s a welcome option for clients who prefer to meet…

Economic downturns often prompt businesses to tighten budgets, with marketing expenditures frequently among the first to be reduced. However, history and data suggest that maintaining or even increasing marketing efforts during challenging times can yield significant long-term benefits.

The Long-Term Value of Branding

While immediate sales are crucial, branding is a long-term investment. Consistent marketing during downturns:
Builds Trust: Maintains visibility and reinforces reliability in…

 
In a high-energy, fast-paced 24-hour creative marathon, IdeaBank Marketing rallied its full team to produce more than $46,000 in marketing materials in support of the YWCA Grand Island's capital campaign, Building Brighter Futures. The bi-annual “IdeaThon” event, now in its fourth round, pairs the agency’s expertise with a deserving nonprofit cause, offering time, talent, and strategy…

IdeaBank completed a comprehensive marketing plan for enCourage Advocacy Center on June 8-9, 2023 to help launch the nonprofit’s inaugural gala fundraiser.

The center provides services to survivors of intimate partner violence,…

Think of your website like a home—it runs best when it’s clean and organized. Over time, extra images, PDFs, and old files can pile up, taking more storage than you realize, and can make you feel like you're living in a hoarders dream house. 

That clutter doesn’t just sit quietly in the background—it can slow your site down, make backups more difficult, and sometimes even add to your hosting costs.

The good news? A little ongoing housekeeping makes a big difference. When your files are trimmed and tidy, your site loads faster for visitors…