Tonight, tomorrow, and Saturday some of the highest paid executives in the world will agonize over the potential impact of adding a few key players to their roster. They will sift through tremendous amounts of data. They will rely on the advice of the brightest minds in their industry. They will use their instinct and they will use their gut to assemble what they believe is the future of their organization. The results of this draft will play out over [...read more]
Is Gamification really a new approach to marketing? Gamification continues to be the word pouring out of marketers mouths at every turn. But, is it really any different than what behavioral marketers, loyalty strategists and employee engagement gurus have been espousing for years? Well…yes and no, and here’s why. When it comes to people buying more product, selling more goods, or engaging with an employer’s culture there are a few truisms of human behavior. To influence them you need to [...read more]
I’m here at the Loyalty 360 Expo, getting the current state of loyalty and loyalty programs. Several organizations have conducted research within the last year: A) Making the case for loyalty: 68% of new sales come from current customers The purpose of investing in a loyalty program? (multi-select) – Customer retention — 58% – Profitability/Revenue — 48% – Customer Engagement — 37% 47% of surveyed consumers said that loyalty programs modify when and where they shop 38% of surveyed consumers [...read more]
This season of gift giving has left me in awe of Amazon. I ordered some books (the old-fashioned, three-dimensional kind) for my niece and was once again wowed by Amazon’s painless ordering, competitive pricing, operational efficiencies, and fast delivery. And that’s without factoring in the wonders of the new Kindle Fire. A recent article in Forbes magazine attributes Amazon’s success to the fact that it “lives and breathes the customer’s point-of-view. It completely engineers its business practices, its systems, and [...read more]
Guest post by Kate Reschenberg, Business Development Director and Green Bay Packers Apologist I am married to a cradle Green Bay Packer fan. What that means is we are currently in a happy place, celebrating an incredible season with the most successful team in the NFL. But I remember the dark days…when we were watching, cheering, and flinching. There was disappointment for every loss. But something remarkable happened–week after week the fans were back at it, cheering on their Packers. [...read more]
If your week has been like mine, you’ve been racing. Airports, deadlines, meetings, email, changed schedules, undone to-do’s, and a car that needs an oil change and new wiper blades. Next week, the pace will intensify, but the list will change to drop-offs, pick-ups, turkey, croutons, sweet potatoes, and green beans. (Or in my case, the fixin’s for scalloped corn.) Thanksgiving can have a way of catching us off-guard. Not the meal—the main purpose. (And I’m not talking the Lions [...read more]
Guest post by Joanie Miskowiec, Manager of Purchasing, Meetings and Events I’ve been fortunate to have seen two presentations recently on staying healthy on the road – the first one by the California Health and Longevity Institute (at the Site International Conference) and the second by Dr. Pam Peeke (at the Ritz-Carlton Key Account Event). The following may not be new concepts for you – but hopefully at least helpful reminders: – Stay hydrated! You know that you need at [...read more]
The era of innovation is upon us. Some companies are struggling with what innovation means. And even more companies are confronting the challenges involved with executing innovation. The companies that will win big understand that, while ideas may signal change, execution is what actually changes the game. Vijay Govindarajan and Chris Trimble wrote “The Other Side of Innovation: Solving the Execution Challenge.” They put forward a simple formula to quantify the impact of innovation by claiming that an organization’s capacity [...read more]
Guest post by: Christine Jacobson, her award-winning essay for the David Riddell Scholarship* “Discuss the evolution of the motivational experiences industry and how your professional growth will be shaped by the progression you have witnessed.” I stumbled into the motivational experiences industry fresh out of college in late 2007. I have held my position on our Meetings & Events team for almost four years. In that short time this industry has continuously evolved and changed faster than a program can [...read more]
Even if you’ve never seen the film, The Godfather, you’ve probably heard one of its iconic lines: “It’s not personal, it’s strictly business.” (Never mind that the character was talking about taking out a policeman at the time.) It’s been quoted in meetings and conversations as a justification for moving forward with a particular plan. Is it really possible to remove the personal from business? In talking with people who live and die by their channel—manufacturers, distributors, dealers or dealer [...read more]
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