E-Mail marketing is quickly catching on with businesses from all over the world. And it doesn't matter if the business is a brick and mortar shop, strictly online, or a combination of the two.
Businesses like e-mail marketing because it helps them increase revenues while actually reducing marketing expenses.
Of course, the question that comes up when a business begins to consider e-mail marketing is: "Where do we get the e-mail lists?"
Read Brian's entire article E-Mail Lists - How To Build Your Own E-Mail Lists
Brian Rooney, our official Autoresponders Expert
Advertising is a must to get the word out and to increase traffic to a site. There are many ways to advertise with low or even no cost.
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
Read Kenth's entire article 7 Unique Ways To Get FREE Advertising
Kenth Nasstrom, our official Affiliate Marketing Expert
One of the fastest ways to transform your website and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I'm going to focus on in this article is how to do it through words. Remember, the stronger your personality shows in your writing, the more loyal your customers and clients will be, and the more money you'll ultimately make.
Read Michele's entire article 5 Ways to Add Your Personality to Your Writing
Michele PW, our official Advertising/Marketing Online Expert
Successful copywriters understand that all ad-copy, whether it be your landing page, email letter or sales letter, start with a compelling headline.
The headline is vital to your success. Its job is to grab your reader's attention and keep them reading! However, you only have about three seconds to accomplish this task. If your headline isn't exciting, intriguing and interesting, your reader will stop reading.
However, there is a formula that you can follow to produce more effective headlines. Here are seven types of headlines that have proven to work over and over again.
Read Jessica's entire article 7 Headlines That Produce Powerful Results!
Jessica Swanson, our official Shoestring Marketing Expert
If you are a small business owner or entrepreneur, viral video marketing provides you with the most powerful and effective method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible. Most website and blog visitors do not like to read volumes of information. They will scan headlines and sub-headings, look at images and if the overall design and content get their attention, they will eagerly click on a video to get the full scoop. Marketing videos can be one of the most effective viral marketing techniques online.
Read Ruth's entire article Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques
Ruth Kuttler, our official E-Business Expert
Ah, relationships. Can't live without ‘em. They add color, variety, and new dimension to life. Sometimes, though, relationships - even with those we value most - send us swirling into emotions that can be difficult to control. End result -- major stress.
You've heard it said before, that communication is the key to maintaining positive, healthy relationships. Indeed, the right kind of communication can alleviate and stop stress before it even starts. So what's the key to this magical, effective communication?
Read Lisa's entire article Stressful Relationships
Lisa Preston, Our official Email Marketing Expert
Affiliate marketing has been very good to me, and I think it's a brilliant concept. The merchant doesn't have to pay a penny until his affiliate makes a sale, and the affiliate doesn't have to invest heavily in creating his own products. However, many affiliates are getting ripped off, BIG TIME, and don't even realize it.
Some shams are glaringly obvious. One being a BIG link right in the middle of a sales page inviting potential customers to join the affiliate program. The affiliate spends lots of time and money driving potential customers to a site. Then, the merchant interrupts the sales process and invites the customer to NOT make a purchase, but to sign up as an affiliate instead. Many prospective customers do sign up, then buy through their own affiliate links for an instant discount!
Read Willie's entire article Affiliate Marketers, Are You Getting Ripped Off?
Willie Crawford, our official Joint Ventures Expert
Are you tracking the open rates for your email marketing campaigns?
You should be.
But before you get started, there are a few things to keep in mind:
Open rates are not the final word in email marketing. All open rates really tell you is that those readers have images turned on so the tracking imaged was loaded.
Any readers that don't have images turned on but still read your message won't be counted in your open rate tracking. But they did read your message and that is what you're after.
Read Brian's entire article Email Marketing Open Rates: Are They Reliable?
Brian Rooney, our official Autoresponders Expert
Affiliate marketing programs are a great way to earn money online and a great introduction to e-commerce. You leverage products and services from others to make a profit.
"Affiliate marketing programs are the process when a company offers to pay you either a set amount for a click through from your website, or a set amount for visitors signing up, or even a percentage of a purchase made by visitors as a result of being referred from your website."
Read Kenth's entire article Beginning Affiliate Marketing
Kenth Nasstrom, our official Affiliate Marketing Expert