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Who's in charge of your brand? http://www.sharedidiz.com/?p=11986

2013-05-20T15:30:55+01:00

Who's in charge of your brand? http://www.sharedidiz.com/?p=11986

Shared iDiz - It's 11:00. Do you know where your brand is?
www.sharedidiz.com
You’ve probably heard of Abercrombie and Fitch. They sell regular clothes – shirts, jeans, shorts, hoodies, underwear – at very, very upscale prices. Despite the crazy prices, people (read: parents) pay them because their teenagers want “the look” A&F is selling. Read more on It’s 11:00. Do you know...

Are your ideas an epiphany, a brainstorm, a brilliant flash of insight that seem...

2013-05-14T18:16:36+01:00

Are your ideas an epiphany, a brainstorm, a brilliant flash of insight that seems like bolt from above? http://www.sharedidiz.com/?p=11944

Shared iDizHow ideas happen: Eureka! or Slow Hunch? - Shared iDiz
www.sharedidiz.com
At iDiz, we’re all about, well, ideas. So it should be no surprise that we are also interested in finding out where great ideas come from. Interestingly, it seems everyone has their own idea how ideas happen. Read more on How ideas happen: Eureka! or Slow Hunch?…

Snickers really satisfies! http://www.sharedidiz.com/?p=11907

2013-05-07T15:52:23+01:00

Snickers really satisfies! http://www.sharedidiz.com/?p=11907

Shared iDiz - YouCantMarketWhenYoureBored
www.sharedidiz.com
In a brilliant move, Snickers and AMV BBDO decided to put a twist on its “You’re Not You When You’re Hungry” campaign to reach the office crowd. With Google’s help, they identified the top 500 search terms and used an algorithm to develop 25,000 misspellings of those words.* By buying ads on Google…

What kind of hero might you be? A knight or a gardener? http://www.sharedidiz.co...

2013-05-06T19:31:52+01:00

What kind of hero might you be? A knight or a gardener? http://www.sharedidiz.com/?p=11845

Shared iDiz - Why Knights fight the alligators while Gardeners drain the swamp
www.sharedidiz.com
The world needs heroes. Your Credit Union needs heroes. We all need someone to solve problems and make the world a better place. The question is, what kind of hero? According to author Cassidy S. Dale*, heroes can be either Knights or Gardeners. It depends upon their worldview; the lens with which t...

Puppies and marketing - a match made in heaven! http://www.sharedidiz.com/?p=11854

2013-04-30T16:24:22+01:00

Puppies and marketing - a match made in heaven!
http://www.sharedidiz.com/?p=11854

Shared iDiz - Your marketing needs a puppy
www.sharedidiz.com
I just got a new puppy. Brenda is 8 weeks old. She’s a purebred yellow Lab and she’s a service-dog-in-training. She’s the 10th puppy I’ve raised for Canine Companions for Independence. Read more on Your marketing needs a puppy…

cuSoup has an irresistible offer for you! http://www.sharedidiz.com/?p=11848

2013-04-29T20:04:34+01:00

cuSoup has an irresistible offer for you! http://www.sharedidiz.com/?p=11848

Shared iDiz - Kickstart your summer marketing plans!
www.sharedidiz.com
cuSoup has a special Summer Kickstart Offer that you’re not going to want to miss! Get started immediately on any of our cuSoup Starters – you don’t have to wait for other CUs to join in! And best of all? If someone signs up after you’ve started, we’ll give you $500 off your next cuSoup campaign. Re...

Are you familiar with Self Help FCU? http://www.sharedidiz.com/?p=11818

2013-04-23T20:42:53+01:00

Are you familiar with Self Help FCU? http://www.sharedidiz.com/?p=11818

Shared iDiz - Kudos to Self Help FCU
www.sharedidiz.com
Self Help FCU should be applauded. They seem to embody the true spirit of what it means to be a credit union. They’ve made it their mission: To create and protect ownership and economic opportunity for all, especially people of color, women, rural residents, and low-wealth families and communities.…

Honestly, everyone has great customer service. http://www.sharedidiz.com/?p=11786

2013-04-22T16:49:57+01:00

Honestly, everyone has great customer service. http://www.sharedidiz.com/?p=11786

Shared iDiz - Great customer service? Big deal
www.sharedidiz.com
Our weekly polls continue to enlighten us. About 6 months ago, I wrote an article about the interesting things we’d learned about our readers. Mostly it’s fun stuff. Two weeks ago things were a little different. Read more on Great customer service? Big deal….

Hashtags are where it's happening! http://www.sharedidiz.com/?p=11736

2013-04-16T18:00:02+01:00

Hashtags are where it's happening! http://www.sharedidiz.com/?p=11736

Shared iDiz - Do you believe the #hashtag myth?
www.sharedidiz.com
We’ve all been duped by the latest myth in technology at some point in our lives: Polaroids develop faster when you shake them (nope) Blowing air into Nintendo cartridges help them load (no, but as a kid it sometimes seemed like magic) Read more on Do you believe the #hashtag myth?…

Where's the funny in your marketing? http://www.sharedidiz.com/?p=11744

2013-04-16T16:31:25+01:00

Where's the funny in your marketing? http://www.sharedidiz.com/?p=11744

Shared iDiz - Killing the funny frog
www.sharedidiz.com
Which kind of marketing might actually get you to pay attention — a monkey driving a banana car, or fourteen paragraphs of features and benefits? Yeah, I thought so. “Explaining humor is a lot like dissecting a frog, you learn a lot in the process, but in the end you kill it.” - Mark Twain I’ve alwa...

Don't let your emails be labeled as junk! http://www.sharedidiz.com/?p=11707

2013-04-15T15:55:20+01:00

Don't let your emails be labeled as junk! http://www.sharedidiz.com/?p=11707

Shared iDiz - Don't let your marketing emails become junk
www.sharedidiz.com
I was just visting my mother and happened to check out her email inbox on her iPad. Completely full of junk. Dating services, travel offers, and all kinds of other completely inappropriate emails filled her inbox. (My mom is in her 90s so I feel pretty confident in saying she’s not frequenting onlin...

Focus on what you excel at http://www.sharedidiz.com/?p=11724

2013-04-09T20:08:58+01:00

Focus on what you excel at http://www.sharedidiz.com/?p=11724

Shared iDiz - Do a few things really, really well
www.sharedidiz.com
It was a perfect St. Pete Beach day. Blue skies, white fluffy clouds that matched the sand, small crowds since it was also a Monday, and enough of a breeze that you didn’t feel the sunburn building. A great day and a great way to wrap up a vacation. Read more on Do a few things really, really well…

Are rose-colored glasses dangerous? http://www.sharedidiz.com/?p=11699

2013-04-09T16:03:39+01:00

Are rose-colored glasses dangerous? http://www.sharedidiz.com/?p=11699

Shared iDiz - Is it denial or optimism?
www.sharedidiz.com
My wife and I just met up with some of our best friends for a few days of R&R in Florida. One of the guys is a college roommate of mine that I hadn’t seen for a few months, and I was floored when I saw the difference in him just since New Year’s Eve. Read more on Is it denial or optimism?…

Blogging 101 http://www.sharedidiz.com/?p=11688

2013-04-08T14:37:58+01:00

Blogging 101 http://www.sharedidiz.com/?p=11688

Shared iDiz - The ins and outs of blogging
www.sharedidiz.com
Does your CU have a blog? If so, are you in charge of the content? It’s a lot of work isn’t it? We’ve been writing articles for our Shared iDiz blog since 2007. That’s more than 700 posts, mostly from three of us writing. (Although if you have something to say, we love guest posts.) Read more on The...

cuSoup is on! http://www.cusoup.com/

2013-04-05T16:20:40+01:00

cuSoup is on! http://www.cusoup.com/

Shared Credit Union Marketing | CU Soup
www.cusoup.com
cuSoup is a new way for credit union marketers to get high-quality custom marketing and save money by sharing development and design costs.

Highlights from CUNA CMBDC 2013: http://www.sharedidiz.com/?p=11653

2013-04-01T22:39:44+01:00

Highlights from CUNA CMBDC 2013: http://www.sharedidiz.com/?p=11653

Shared iDiz - Our job is to create stories. / #MBD13
www.sharedidiz.com
In order to build a great brand, you have to create stories, according to Jim Stengel, author of Grow and one of the keynote speakers at MBD13, who then shared how he created the story for P&G’s Pampers brand. Apparently Pampers was the problem child of P&G, and no one wanted to work in that divisi...

Highlights from CUNA CMBDC 2013: http://www.sharedidiz.com/?p=11653

2013-04-01T22:39:17+01:00

Highlights from CUNA CMBDC 2013: http://www.sharedidiz.com/?p=11653

2013-04-01T22:35:03+01:00

Credit unions rule! http://www.sharedidiz.com/?p=11584

2013-03-26T19:06:33+01:00

Credit unions rule! http://www.sharedidiz.com/?p=11584

Shared iDiz - Great info for your next membership campaign!
www.sharedidiz.com
I thought this was kind of a passing fad that had passed, but apparently consumers are still in the hunt for truly free checking with no strings attached (read: no minimum balances or direct deposit required). Read more on Great info for your next membership campaign!…

Honestly, how do you feel about your job? http://www.sharedidiz.com/?p=11581

2013-03-25T19:00:41+01:00

Honestly, how do you feel about your job? http://www.sharedidiz.com/?p=11581

Shared iDiz - Do you love your job?
www.sharedidiz.com
Do you love your job? Is there a different job you’d love to have but you’re either a) not qualified, b) too lazy to apply for it, c) don’t dislike your current job enough to leave, or d) don’t have an updated resume. Read more on Do you love your job?…

How easy do you make things for your members? http://www.sharedidiz.com/?p=11561

2013-03-19T17:48:32+01:00

How easy do you make things for your members? http://www.sharedidiz.com/?p=11561

Shared iDiz - Decrease friction, increase loans
www.sharedidiz.com
In this article on eSign from the fine folks over at CreditUnions.com, they tossed in a statistic that absolutely floored me: only 8.5% of credit unions larger than $20 million offer electronic signatures. (I really hope that’s a typo.) Read more on Decrease friction, increase loans…

Maybe you should spend some time reading your junk mail! http://www.sharedidiz.c...

2013-03-18T20:30:27+01:00

Maybe you should spend some time reading your junk mail! http://www.sharedidiz.com/?p=11544

Shared iDiz - Your junk mail could be telling your life story
www.sharedidiz.com
Most of the time, my junk mail never crosses my threshold. (Maybe I should stop calling it “junk” and refer to it as “direct” mail because, I am, after all, a marketer.) But sometimes, if my arms are full, I bring it in, dump it on the kitchen table and browse through it. Read more on Your junk mail...

Can you put a CU spin on the Special K Challenge? http://www.sharedidiz.com/?p=1...

2013-03-18T20:04:17+01:00

Can you put a CU spin on the Special K Challenge? http://www.sharedidiz.com/?p=11554

Shared iDiz - Is your marketing so good it's mistaken for a service?
www.sharedidiz.com
Hard to believe that Special K has been around since 1956. Since then, Kellogg has grown the brand to include 10 varieties of cereal, plus protein bars, protein shakes, snacks, cereal bars, fruit crisps, crackers, and even water mixes. Read more on Is your marketing so good it’s mistaken for a servi...

What will it take to motivate you to act? http://www.sharedidiz.com/?p=11512

2013-03-12T17:02:27+01:00

What will it take to motivate you to act? http://www.sharedidiz.com/?p=11512

Shared iDiz - Are you defending your pain?
www.sharedidiz.com
Life is full of little annoyances. Everyone of us has something that has been nagging at our brains, something we know is wrong and just needs to be fixed. Minor irritations that drive you crazy, day after day. Sometimes those little annoyances even evolve into major ones. No, I’m not talking about…

What's your favorite site to surf? http://www.sharedidiz.com/?p=11515

2013-03-12T14:25:39+01:00

What's your favorite site to surf? http://www.sharedidiz.com/?p=11515

Shared iDiz - What's your favorite website to visit?
www.sharedidiz.com
We’re all dedicated employees, aren’t we? Come into work every day focused and ready to take on the world. Ok, now let’s be a little honest. Do you take little breaks between projects to check out the latest Groupon? A new pair of shoes on Zappos? Choosing your fantasy league lineup for games this w...

How much do you love your job? http://www.sharedidiz.com/?p=11486

2013-03-06T20:28:40+01:00

How much do you love your job? http://www.sharedidiz.com/?p=11486

Shared iDiz - Would you work at your job for free?
www.sharedidiz.com
This very question was posed to a large group of Southwest Airlines employees who responded by giving their boss a standing ovation. That shows their dedication. Their belief in their boss. Their love of the company. Read more on Would you work at your job for free?…

What's your CU doing to nurture newbies? http://www.sharedidiz.com/?p=11482

2013-03-05T20:04:12+01:00

What's your CU doing to nurture newbies? http://www.sharedidiz.com/?p=11482

Shared iDiz - Rate of aging
www.sharedidiz.com
Here’s an interesting statistic from the motorcycling world: In 2001, the average age of a motorcycle rider was 40 years. In 2010, the average age of a motorcycle rider was 49 years. It should be pretty obvious that this is a Problem. A Big Problem. When the average age of your consumer increases…

It's your job to make this dream a reality... http://www.sharedidiz.com/?p=11456

2013-03-05T20:01:52+01:00

It's your job to make this dream a reality... http://www.sharedidiz.com/?p=11456

Shared iDiz - It looks like "Unite for Good" is only up to U.
www.sharedidiz.com
At GAC this past week, Bill Cheney, CUNA’s President and CEO, started off by laying out a vision to unite and build the credit union movement. The reasoning was good: Congress needs to hear more positive reasons to keep CUs tax exempt, people want their primary FI to stand for something, and CUNA wa...

My particular CU is pretty great... http://www.sharedidiz.com/?p=11412

2013-02-26T18:58:21+01:00

My particular CU is pretty great... http://www.sharedidiz.com/?p=11412

Shared iDiz - I love my credit union!
www.sharedidiz.com
While my previous post focused on how mad I am at one particular CU, I thought I should also let all of you know that I LOVE my credit union. And as most of you know, I’m a relatively new convert to the CU way of life. Read more…

We whipped up some great chilis for our 8th Annual Cook-off! http://www.sharedid...

2013-02-25T21:44:09+01:00

We whipped up some great chilis for our 8th Annual Cook-off! http://www.sharedidiz.com/?p=11432

Shared iDiz - Mean Bean - Birth of a Champion Chili
www.sharedidiz.com
The following guest recipe was submitted by Jennifer Tai, from NuVision Federal Credit Union in LA, CA, and prepared by two-time iDiz Chili Champ Brian Wringer for the annual HotiDiz Chili Cookoff. Read more…