1.      Assume every bet to be a losing bet.

Someone once wrote “don’t bet what you can’t afford to lose”, the worst piece of advice I have ever heard. What does it mean? Who can afford to lose money? If your one betting strategy is to bet what you can afford to lose, you have opened up the one thing, your emotions, that are guaranteed to leave you profitless.

Making a bet personal allows a huge variety of complications to enter the equation. However, if you expected every bet to lose you make yourself detached from the money and you can concentrate on the bet in hand.

How often have you heard of the doctor who smokes or drinks too much and can’t look after his health, the accountant who can’t control his own finances, because they don’t treat themselves like their clients or patients. The same is true of betting one must treat it as a business rather than a frivolous past time, if you wish to succeed. When you treat betting as a business transaction it is easier to remove your emotions and mistakes.

Take emotion out of your gambling, never bet on your favourite team, it clouds your judgement. There is a good reason bookies have betting kiosks at football grounds, they know the emotional attachment to a team clouds the supporters better judgement and these betting booths are the biggest cash cows available.   

2.      There is NO such thing as the “perfect system”.

There are thousands of “systems” available on the internet. Every punter will tell you they have the perfect system, unfortunately there is no one system to guarantee success.

Bookmakers on the other hand control their odds and work off something called the 110% market, which means that regardless of the result they will make a minimum 10% profit. In my time working at online bookmakers there was in fact rarely a day when the profit was less than 20% and was normally nearer 30%.  

Bookmakers as you can imagine are very stringent to their market percentages and, as such, change their prices accordingly, The are constantly monitoring each other’s prices and very rarely leave gaps for people to bet across markets.

Therefore whilst some people believe they have a system to beat the bookmakers they don’t. Unless you are making the market, i.e. a bookmaker or you are selling a “system” there is no guaranteed way to make a profit – long term.

3.      No substitute for knowledge

Rather than wasting money and time purchasing someone else’s SYSTEM, pick one sport, and even one market within a sport and become as knowledgeable as you can. If you don’t know what you are betting on you have no chance of being profitable long term.

If you have an interest in the English 1^st division and make yourself as knowledgeable as you can and become “a specialist”. Make sure you know more about it than “the market makers” sitting in their office at Ladbrokes or William Hill, who are not rocket scientists, just ordinary people like you or I who happen to have an interest at sport and chosen to have their career at Ladbrokes. These people are setting the odds on hundreds markets, by being a specialist in one makes it easier for beat them.

4.      Tipsters who claim to offer percentage accuracy are talking horse shit!

If you come across a website or tipster who claims that they can be “65% sure Liverpool will beat Blackpool at home” or that “Sunderland have a 25% chance of beating Wigan away” log off immediately.

There are no statistical systems that can accurately predict results, because trust me these people would not need to waste time selling their systems online, they would just be raking in the money and have no need to sell their idea to others. If these systems were so foul proof they would not need other people to take their risk for them.

I set up a tipster website with a friend, who was an incredibly successful gambler and sold his tips. Although he gave some great tips, what he soon realised was that he was far more profitable betting himself. Gambling is not necessary about the horse you chose to win or the football team you chose to back, but the price you bet on this team, the emotions you attach to your bet and very importantly how you manage money.  

5.      The most vulnerable punter is a winning punter.

When you are winning you feel absolutely unstoppable, you are the nuts, nothing can go wrong. You can buy all the drinks, your next month’s rent is paid and you can start dreaming about that holiday, what could go wrong.

Stop. Go back to section 1. Your emotions are involved again, how could your judgement not be impaired with all these great faults going through your mind. Take yourself back, enjoy the feeling and remember every bet is a losing bet.

Imagine you are a footballer you score the first goal in front of 50,000 screaming fans, you feel amazing, you are the bollocks. Then your captain comes and taps you on the shoulder and reminds you there are still 70 minutes to go and you must focus on the job in hand, imagine it is still 0-0. The most professional sportsmen/women can switch back in an instant and finish the job in hand, Alex Ferguson is the master of making his players do this, Tiger Woods is phenomenal at it. As a gambler you must be able to do the same.

If you wish to start building a betting pot and putting some of these betting rules into practise we suggest matched betting by taking advantage of free bets that bookmakers have to offer.

Related posts:

1. Learn to accept losing…. and ONLY THEN can you win.
2. Controlling your emotions.

You can make a risk free £2,000 by matched betting and using bookmakers free bets yet bookmakers encourage the practise. They advertise their free bet offers on self proclaimed matched betting websites like mine ifreebet.co.uk and work with us to produce our bet calculator software. This may seem odd but matched betting is profitable for bookmakers and you may be interested to hear why. The sustainable industry average marketing and advertising spend for each new online customer sign-up is £300. These budgets are spent in a number of different ways including traditional advertising/brand awareness such as TV, magazines, online, sports arenas, affiliate marketing and promotions such as free bet offers etc…

Bookmakers like matched betting because it encourages a large amount of people to place bets and learn how to use online bookmakers who perhaps would otherwise not know how to or be tempted to. Bookmakers know some people won’t ever place another bet after their risk free matched bet, 1/3 of all accounts with bookmakers are estimated to lie dormant after free bets have been utilized, however this is outnumbered by the number of people who will be subsequently tempted to have a flutter on events like the grand national or the FA cup final, because they have an online account and they know how easy it is to place a bet. Since matched betting first came to prominence online 5 years ago bookmakers have researched and analysed the sign-ups they receive from matched betting websites and they have proved to be very profitable. Hence why bookmakers endorse matched betting with free bet offers and see it as a very useful marketing tool.

The way bookmakers view matched bettors is very similar to the way that the bookmaking industry works in general. If all gamblers were professionals; researched their odds diligently, became experts in one or two sectors, managed their money in relation to their bankroll and conquered greed and fear bookmakers would not be in business. Fortunately for bookmakers, every gambler is not a professional and doesn’t take the time, have the patience, confidence and self control to heed these simple rules. The same can be said of the matched bettor, they are not all professional and self controlled, the first rule of profitable marched betting.

Will you be a drain on their resources or will they be a drain on yours? It’s your decision.

Related posts:

1. Risk Free betting “secret” as featured in the Guardian Newspaper
2. Ashes Matched Betting Guide
3. Over one third of betting accounts are opened solely to claim free bets.

Ashes Team News

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1. Ashes Matched Betting Guide

From BLUESQ

Claim it now.

If you bet on the correct score or first goalscorer in any Premier League match and that game ends 0-0 draw, blueSq will refund your stake, with free bet.

This offer is solely for existing Blue Square customers
It is only available to UK residents.
Refunds will be matched 100% .
Refunds will come in the form of a free bet.
The maximum refund is £200 per player.
Qualifying bets must be places at odds of 2.0 or higher and on a win single bet.
All Bets must be placed before kick off. No in-running bet will count.
Your free bet token must be used within 30 days after triggering and on any spors betting market.

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TOTESPORT

Alastair Cook accumulating far too many runs at Brisbane for any Australian’s liking. There were, however, four batsman dismissed for a duck in the 1st Innings. That meant that Totesport returned stakes on Strauss, Prior, Broad and Johnson as part of their QUACK-QUACK MONEYBACK offer. This offer is running throughout the Ashes. See below for details.

If your Top Batsman selection is out for a duck in the 1st Innings, Totesport will refund your losing stake!

1. Available on the 1st Innings Top Batsman market in every Ashes Test.
2. The offer is available by phone, online and text betting only.
3. Offer applies to single bets only.
4. Maximum qualifying stake  of £250.
5. Totesport normal rules apply.
6. Totesport reserves the right to withdraw the offer at anytime.

CLAIM IT NOW

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1. Top Batsman Cashback
2. Score Anytime Cashback £50
3. 0-0 Draw Premiership Football Cash Back

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PADDY POWER

A Free Bet for All

If you place 12 bets on 12 different days between the 1st & 21st  December, Paddy Power will reward you with a christmas free bet to your average stake over the 12 days

£10,000 FREE Giveaway
Also once you have  “opted in” for the 12 bet promotion, not only will you recieve the Free Bet but also you will be automatically entered into Paddy’s prize draw where thousands of prizes worth over £10k will be given away.

The top prize on offer being a massive £3000 worth of free bets!

Daily Specials Throughout December

If you think that was enough Paddys will be offering more daily Money-Back Specials, Enhanced Odds & Buy One Get One Free Promotions than you can possibly imagine.

Existing customers don’t forget to check this site or your emails for the latest offers. New Customers click this banner below and kick start your betting with a free £10 bet on opening your account.

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1. 0-0 Draw Premiership Football Cash Back

STAN JAMES

If you place a bet on the 2011 Stan James Champions Hurdle and Binocular wins the race Stan James will refund all losing bets in the form of a free bet up to a maximum of £250.

T&C’s

Minimum Stake of £5

Free bet refund applies to singles and the win-part of each way bets

This offer is only available to bets place before 12.00pm of Christmas day

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STAN JAMES

Fantastic news for matched bettors Stan James offer reload bonuses to selected customers at random. Just keep ckecking your email accounts as these offers are by invitation only. Particulary, keep and eye on your account around your birthday, as with other bookmakers, they like to offer you a little free bet birthday present.

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STAN JAMES

Every single Saturday, between 11 – 12, Stan James offer the highest industry price on a selected high-profile horse in The UK or Ireland. They also run Happy Hour promotion trackside at selected major race meetings. The offer applies to all bets placed using their website, call centre bets and mobile betting app.

Claim Now:

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1. Stan James Champions Hurdle Refund
2. Reload and beposit bonuses from Stan James
3. Top Batsman Cashback