iFusion Marketing

Does the Domino’s Campaign Invite Brand Bashing?

jacquichew — Sun, 24 Jan 2010 02:31:57 +0000

I read a blog post from Socialized PR recently that cited the current Domino’s marketing campaign as an example of a company being too transparent. I couldn’t disagree more. Domino’s has reformulated their pizza product based on research and feedback from their consumers. To launch this new product, they have made a video that echoes the [...]

Four Tips to Better Client-Agency Relations

jacquichew — Mon, 26 Oct 2009 18:46:02 +0000

Over the last month, I’ve run into at least three marketing executives who have expressed frustration with their PR agencies. One even went as far as wanting to fire their agency. Have agencies become afflicted with the incompetency bug? Or have clients become impossible to please? From time immemorial, agency-client relationships have been a source of [...]

Some Folks Need to Get A Clue

mcoleman — Wed, 07 May 2008 17:50:19 +0000

I’d been (note the PAST tense here) consulting with a client for several weeks and just ended the relationship recently. I believed in the product and thought the business model had potential. Sounds great! Wanna know where it broke down? The client WASN’T upfront and honest about their true intentions [...]

Chief Blogging Officer?

jacquichew — Thu, 01 May 2008 18:53:24 +0000

Interesting article in Advertising Age recently about the mainstreaming of corporate blogging [60 of the Fortune 500 have corporate blog(s)] and the rise of the chief blogging officer title. Apparently corporate blogging is so prevalent, its practitioners even have their own association http://www.blogcouncil.org/. While it’s admirable that companies are starting conversations with their customers, [...]

Boomer Myth Busters from AARP

jacquichew — Tue, 29 Apr 2008 01:14:25 +0000

The latest quarterly report from from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths” contained some pretty interesting myth-busters. My favorites are: Myth #7 – You can capture Boomers with mainstream advertising Boomers are paying attention to advertising, but they do not always like what they see. [...]

And the 2008 AMY Awards Finalists are….

jacquichew — Thu, 28 Feb 2008 19:44:27 +0000

Category Client – Entry Title – Submitting Organization 1a. Visual Branding / Identity – Business to Business Airgas – “Airgas SAFE Campaign” – MLT Creative Modo Modo Agency - “Modo Modo Visual Branding” – Modo Modo Agency Mainheim/Cox [...]

Suggest a Topic or Ask a Question

jacquichew — Sun, 17 Feb 2008 05:03:54 +0000

Let me know who you would like to read about? A tech start-up? An entrepreneur? Or perhaps you have a question about marketing or social media. Leave me a message here.

And the 2008 AMY Awards Judges Are…

jacquichew — Tue, 12 Feb 2008 21:54:48 +0000

We announced our 2008 AMY Awards judging panel a few days ago. Here’s the line up this year:Award-winning journalist Nationally renowned blogger Josh Hallett, a new media strategist at Voce Communication Celebrated entrepreneur Peter Davis, president and chairman of Vesdia Corporation Prominent academic Francis M. Ulgado, Ph.D., associate professor and CIBER Faculty director at the College of Management, [...]

SoCon08 Survey

jacquichew — Tue, 12 Feb 2008 17:37:55 +0000

My response to the dNeero social survey on SoCon08.

SoCon08 – Atlanta: Saturday Recap & My Take

jacquichew — Mon, 11 Feb 2008 21:15:26 +0000

Didn’t quite arrive at the conference on Saturday until 9:40 a.m or so but I did catch all of Chris Heuer’s keynote. Key themes that bubbled to the surface in the morning were: Know yourself/intentions matter Personal vs. professional Education vs. control My favorite: Tolerance 1. Know Yourself /Intentions Matter Social media gives us an even wider variety of ways to [...]