Ideas Money Art – A Digital Agency

My Letter to an Unqualified Client (or Five Ways to Grow a Small Business)

Jeff Conlon — Fri, 22 Feb 2019 01:25:13 +0000

This is the playbook I recommend for small businesses that are just getting started or are still ramping up and have a limited marketing budget. These 5 steps will help you focus on the things that actually move the needle for your business so you can scale, grow revenue and, most importantly, profit! 1. Focus …

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How to Create and Track Vanity URLs Using Google Analytics

Team IMA — Tue, 12 Feb 2019 10:00:22 +0000

Have you ever wondered how brands track their offline advertising (TV, radio, newspaper) on their website? One way is to create a vanity URL. I’ll explain what is it, how to create it, and how to track it using Google Analytics. What is a Vanity URL? A Vanity URL is a custom web address …

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Google Ads Account Ownership – Why You (The Client) Need to Be in Charge

Jeff Conlon — Fri, 08 Feb 2019 00:04:04 +0000

We need to talk about why you must own your Google Ads account, formerly known as AdWords, or you’re screwed. It’s pretty simple. We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access …

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Campaign Tracking Guideline with Google Analytics – The What, Why & How to

Team IMA — Sat, 01 Dec 2018 20:14:06 +0000

What is campaign tracking in Google Analytics? Google Analytics (GA) is able to track all visitors to your website. However, by default there are only four channel groupings, also called Mediums – referral, direct, organic, paid. What GA doesn’t track by default is campaign tracking which refers to a method of identifying how users discover …

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Top Three Digital Marketing Mistakes Home Service Companies Make Today

Jeff Conlon — Thu, 28 Jun 2018 01:50:24 +0000

Today we’re going to talk about the three most common digital marketing mistakes that I see home service companies making. They’re really simple but really damaging. #1 – The first mistake that I want to talk about is being too reliant on your PPC, paid search, Google Ads (formerly AdWords) campaigns (however you want to …

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