Wall coverings serve a dual purpose, enhancing aesthetics while also fulfilling functional needs. This blog delves into the multifaceted role of wall coverings in corporate and retail interiors, showcasing their impact not just as a design element, but also as a contributor to workplace productivity and brand identity.

The Role of Wall Coverings

Wall coverings are more than just decorative elements; they set the tone for the space and play a pivotal role in reinforcing a company’s brand identity. The choice of color, texture, and pattern in wall coverings can profoundly influence the ambiance of a room. For instance, a corporate office might use wall coverings with subtle branding elements to foster a sense of identity and belonging among employees.

The psychological impact of colors and patterns on employee productivity and well-being is well-documented. For example, blue hues are known to invoke a sense of calm and can enhance focus, making them ideal for intense work environments. Similarly, incorporating green can create a sense of balance and promote a calming atmosphere, which is beneficial in high-stress scenarios.

Cost-Effectiveness and Durability

When choosing wall coverings for settings, balancing cost-effectiveness with quality is crucial. High-quality materials, while initially more expensive, can offer greater durability and longevity, leading to cost savings in the long run. Materials like vinyl wall coverings are known for their durability and can withstand the rigors of corporate environments while maintaining their aesthetic appeal.

The long-term financial benefits of choosing durable wall coverings are significant. Not only do they reduce the need for frequent replacements, but they also maintain their appearance over time, ensuring that the workspace remains visually appealing without additional expenses.

Practicality and Maintenance

Today’s wall coverings are designed with practicality and ease of maintenance in mind. Many options available today are not only easy to install but also simple to clean and maintain. This is particularly important in high-traffic areas where wall coverings might be subject to more wear and tear.

Choosing wall coverings that are resistant to scuffs, stains, and fading is essential for maintaining a professional and tidy corporate environment for a longer length of time. For instance, washable vinyl wall coverings are an excellent choice for areas that require regular cleaning.

Sustainability and Eco-Friendly Options

Businesses  today are looking for more sustainable and eco-friendly options to keep up with new corporate guidelines for more responsible standards and best practices. This trend towards sustainability has also greatly influenced the selection of wall coverings now available for  corporate settings. Eco-friendly options, made from recycled or sustainable materials, are becoming increasingly popular. These sustainable choices not only contribute to a company’s green initiatives but are also durable and cost-effective.

Examples of sustainable wall covering materials include PVC-Free options, VOC reducing coatings, natural fibers like bamboo or cork, and recycled textiles. These materials provide an environmentally friendly option without compromising on quality, durability, or aesthetic appeal.

Selecting the right wall coverings for corporate interiors is a decision that extends beyond mere aesthetics. It is an investment in your brand, the well-being of employees, and the overall productivity of the workplace. The right wall coverings can transform a workspace, making it not only a place of business but a space that inspires and motivates.

For businesses looking to make informed choices about their interior design, particularly in selecting wall coverings that align with their brand and values, professional advice is invaluable. We invite you to contact us for expert guidance in choosing the perfect wall coverings for your office space, ensuring a balance of beauty, functionality, and sustainability.  Reach out today   info@imageoptions.net

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The corporate landscape has undergone significant shifts in recent years. As businesses grapple with the evolving norms in the wake of the global pandemic, the focus on workspace design has become more critical than ever. Cue Experiential Graphic Design (EGD), an approach that’s transforming ordinary workspaces into vibrant, engaging, and productive environments.

What is EGD, and Why Does it Matter Now?

Experiential Graphic Design (EGD) marries graphic design and visual elements with environmental aesthetics to create unique, immersive experiences. EGD goes beyond just decoration; it aims to evoke emotions and stimulate connectivity in spaces traditionally seen as mundane or purely functional. It includes everything from branding and visuals representing a company’s history to the creative use of materials and interactive elements that offer tactile experiences.

In the post-pandemic world, the corporate environment has become a hotly contested space. With employees enjoying the freedom of remote work, businesses are wrestling with the challenge of making the office a desirable destination. EGD is playing a pivotal role in this tug-of-war, turning office spaces into immersive environments that employees genuinely want to be part of.

Experiential Graphic Design in Action

Think beyond traditional window films or wall graphics. In an EGD-enhanced workspace, you might encounter interactive memory games with spinning blocks, structures created from fabric and metal, or even a game of tic-tac-toe embedded on a wall. The aim is to shake off the staid and repetitive sea of cubicles, instead cultivating an open, inviting space that energizes employees and encourages collaboration.

Reaping the Benefits of EGD

The benefits of EGD are multifold. Companies that have embraced this approach report increased productivity and higher rates of employee returns to the office. Workspaces crafted with EGD principles instill a sense of belonging and connection to the company’s culture and brand.

At its core, EGD is a conduit for brand expression. By integrating brand elements into the workspace design, businesses are not only enhancing their physical environment but also solidifying their corporate identity. The space becomes a living testament to their journey, values, and aspirations, which resonates deeply with both employees and visitors.

Overcoming Challenges in EGD Implementation

EGD implementation is not without its challenges. It’s crucial to keep the end in mind at the beginning – be clear about your goals, understand your limitations, and set a realistic budget. Choosing the right design firm that understands corporate workspace needs and possesses EGD expertise is also key.

Equally important is involving your fabrication company early in the design stage. Companies like Image Options can offer invaluable insights into material selection and practical considerations, ensuring that the final product aligns with the initial vision and goals.

Success Story: Micron Technologies

Let’s look at Micron Technologies, a company that harnessed EGD to spectacular effect. Tasked with infusing elements of their business into various spaces, from lobbies to workspaces to conference rooms, the EGD solution incorporated shifting color schemes, dimensional maps, privacy films, and even physical product replicas mounted to the walls. The result was a stunning, multi-sensory space that received overwhelmingly positive feedback from employees.

Getting Started with EGD

If you’re ready to explore EGD for your workspace, start by finding a design firm that understands the nuances of EGD. Ensure they work hand-in-hand with fabrication companies like Image Options right from the design stage to ensure a seamless transition from concept to reality.

In the post-pandemic world, the fight for talent is not just about the job anymore; it’s about the experience, the sense of belonging, and the environment. EGD has emerged as a potent weapon in this battle, helping businesses create workspaces that resonate with their identity and inspire their employees. It’s time to embrace this future, one immersive experience at a time.

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Privacy barriers are of great use for the promotion of your brand, so why not consider a custom graphic or message to convey your brand while under construction or remodel.

Public facing privacy barriers, either fences or temporary wooden structures, can look nice too by printing your corporate brand or message on adhesive vinyl or mesh materials.

These temporary safety barrier walls or fences are referred to as barricades. These barricades do not need to be unsightly or plain. We have solutions that allow you to print your message or show your colorful side with a graphic, no matter how large the project.

Barricades fall into several categories and uses. Some of these uses include; temporary walls, construction projects, retail barricades, event traffic flow, visual barriers, and window partitions. Some of the most common materials for these applications are perforated mesh materials and adhesive-backed vinyl.

Barricades are commonly used in preventing an unsightly view of construction or hiding your remodel from prying eyes. Creative use of the materials and systems can be used for more than blocking a view, they can direct traffic at your next event or build excitement around a new tenant or business.

Your next barricade could be a custom-printed mesh fence, a vinyl-wrapped structure, or window covers that have your graphic and message that makes it an informative statement.

Mesh materials are used for the barricade fences. The perforation of the mesh allows for airflow while restricting the visibility of what is beyond the barrier. I’m sure you have seen the green fence around a construction site. Now imagine it with your corporate announcement of a new building or a “coming soon. . .” message or just a colorful graphic to brighten someone’s day.

Construction sites aren’t the only application of mesh materials; they can also be used for events to direct traffic, restrict access, or create directional queues for attendees. This creates a cohesive environment for your event and ties the transition areas together.

Another material, Adhesive-backed vinyl, is available in both solids and meshes for a variety of applications. The solid materials are often used to cover or wrap a temporary structure like a tenant construction structure or a storefront barricade. The adhesive-backed mesh is used for window application, allowing for some visual transparency and light to show through but still creating privacy. Retail is the most common use and is a simple way to display your message or promotion while still preventing direct visual access while you are undergoing a remodel or construction.

Don’t miss a wasted opportunity for ad promotion, print any graphic design you choose, and any length you need. Our dual EFI Q5r print presses as well as our EFI 5000r for screen mesh, give us an edge when printing large jobs. With the speed, quality, and scale of these two printers we can make sure your next event or barrier project is completed quickly and accurately. Be creative and when you are ready, give us a call.

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The term “experiential retail” gets thrown around like many other terms, but what does it mean? Simply put, your physical store should create an immersive and shareable environment that prioritizes customer engagement. Your store should defy the customers’ expectations and stimulate their senses. They should feel like they have stepped into your brand identity. By making customers part of your brand and giving them a tactile and visually appealing environment they are driven to increase their spending and time and money within your store. Additionally, customers are driven to return to that experience.

We achieve that by starting with good design. A plan that creates a cohesive brand through signage, wall graphics, dimensional lettering, and custom art will make the individual pieces feel connected. Just hanging a logo or a sign on a wall won’t cut it any longer.

At Image Options, we design branded retail environments that take your customers’ engagement as a priority—building that engagement through visual displays that take your brand to the next level while keeping in mind your consumers’ needs. Often this is how quick and convenient it is to shop, which will be essential after the environment excitement fades with repeat visits. A customer’s return visit to your store will focus on the purchase more than the experience.

By working with a client to develop their custom retail environment we consider many aspects of the design from substrates and materials to environmental concerns and material costs. In the end, we will work with you to create a space that reflects your company’s look and your brand’s personality. We go beyond the traditional method of hanging your logo on a back wall and dropping a couple of banners from the ceiling, we add artistic wall graphics with dimensional aspects or interactive displays that showcase your brand’s identity as well as sell the latest products.

The clean, bold, and colorful design draws a customer towards the displays and visually connects on a deeper level.

When considering a Pop-Up we will incorporate every aspect of your brand and surprise everyone by thinking out of the box. Colorful, creative, and custom, just for you. Image Options will produce everything from printing to fabrication and installation, ensuring that your final fit and finish are bespoke. Metal, wood, plastics, sustainability, fabrics, and vinyl are all used to express who your organization is visually.

Contact us today to design and build your Environmental Retail space that will resonate with your customer base and go beyond, establishing your brand as something more than a product or store; Make it an experience.

Using unconventional ways to display shoes is one way to “think outside the box”. It is unusual and unexpected. It certainly draws you in as a customer.

This single short-term Pop-Up took over an old gas station and remodeled it to reflect a single promotional product as well as their brand. It went beyond a “store” and created an exclusive event that was attended by hundreds.

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The last significant downturn in tradeshows and attendance occurred in 2008 with the economic collapse. It took three years to get back to pre-collapse levels. Since this downturn isn’t financially based, analysts predict a much quicker return to normal attendance levels.

Current data agree with analysts that growth and attendance are rising exponentially, and online events haven’t produced the same revenue as live events. Everything looks like we are getting ready for an explosion of shows and their attendance.

Staff returning to their offices has many companies prepping for a return to business, including corporate events. The arts, industrial, societies, and business groups are all preparing for the return of annual and special events.  The start-up of these tradeshows and events leaves many companies scrambling to put together an exhibit booth in record time.

At Image Options, we have redundancy in print, fabrication, CNC, and finishing equipment to get your exhibit completed on time. Our purchasing department has worked hard to line up vendors to acquire any of the needed materials for your booth despite supply chain issues. Our solutions include rentals, fabrics, window graphics, floor graphics, and signage. We will work with you to find the right material for your project.

Our rental frames provide a cost-effective and time-saving alternative to custom-made structures. Custom booths or structures may be the best way to show your brand or present your show, but when time is too short, renting a structure for your printed graphics is an excellent solution. The grid system on our rentals has a built-in SEG channel to offer a more extraordinary custom feel without the custom cost.

If you want to stand out, we can design and fabricate a custom booth that fits your needs. Our Fabrication Team can bring your vision to life or take it to the next level.  We can produce high-quality structures that maximize your company’s message using our engineering software and in-house metal and wood shops. Having the work done in-house means that we consistently make custom pieces that exceed our clients’ expectations while controlling the tightest of deadlines.

We are also ready to produce wayfinding, floor graphics, and window graphics. Since Image Options is a G7 Certified Facility, your prints will have color consistency for every panel or graphic despite the substrate you need.

Turn to us for your custom or rental structures, printed graphics, banner flags, window graphics, dimensional signage, fabric SEGs, or custom fabrication needs. Contact one of our show professionals to get you started.

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Image Options has taken this responsibility to protect the environment to heart. We even made it one of our five core values. We show our commitment by being certified as a Sustainable Green Printing Partnership facility. SGP certification means that our facility meets the standards for sustainability and responsibility. The third-party validation looks at the entire supply chain for our business to confirm our compliance and avoid “greenwashing” or the false perception of being eco-friendly for deceptive green marketing through “purchasing” a certification. Part of our SGP certification means that we seek out and offer sustainable materials from suppliers that meet the standards. We have found some exciting substrates that are genuinely sustainable.

Designing a booth that can be sustainable is easier than ever. Image Options offers beMatrix rental booth structures that are entirely customizable along with printed substrates on reusable or recyclable materials: rigid boards and even front-lit or back-lit fabrics. beMatrix framing is a great green choice to save in waste reduction due to its re-usability and its lightweight compact frame structure allows it to be shipped efficiently.

Adding a recyclable or reusable material for your printed message gives the booth a truly sustainable exhibit. Printed polyester fabric materials are thought of as recyclable but are made from plastics and, once discarded, end up in landfills. These polyester fabrics take 50-60 years to break down, and the silicon edge never degrades, but there is a new fabric and “silicon” edge (or Keder edging as it’s called) that is 100% recyclable and it is available at Image Options. These newer materials completely break down in a landfill in 4-5 years.

Combining the use of rental frames and recyclable materials, you can build a beautiful exhibit and confidently protect the environment. Image Options has your green interest in mind. Contact us to build your next event booth and go green.

The post Being Green at Trade shows: Consider Renting a Booth appeared first on Image Options.

Hirsch Construction, the Savage Team, O’Neil Langan Architects, and Kingsmen US worked closely with Image Options to get the client’s vision right. We output all the colorful printed ABV graphics for the cubbies and custom wall coverings. The final result is a very bright and exciting environment. Image Options Fabrication Team also made custom fabricated light boxes for the first five locations.

Culver City had its Grand Opening on February 12, 2022, where Rihanna and A$AP Rocky surprised her customers by attending the opening of her newest location. The Las Vegas Fashion Show Mall store opened on January 21, 2022, with three additional locations opening soon across the country.

The focus on body confidence and size inclusivity for all genders, sizes, and backgrounds for lingerie, sleepwear, and loungewear are a first in the industry. Image Options is honored to be a part of this exciting new concept Rihanna created.

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BREAKING NEWS:  Image Options was featured for this installation, read about it in Big Picture Magazine.

Image Options has been a partner with Hulu since 2015 when we first started producing their Out-Of-Home campaigns. From billboards to bus wraps, and everything in between, we have enjoyed working with the Hulu team. 

So when Hulu came to Image Options with a request to promote their award-winning show, Dopesick, with a three-dimensional look added to a standard billboard, we knew it was a bit of a challenge.

The idea was to break the dimensions of the printed graphic by having 3D pills fall in front of a standard billboard. Not just a couple of 3D pills, but nine of various sizes, needed to be made and then mounted at different angles on the billboard. That was the best way to achieve the cascade of pills falling over the graphic.

Image Options worked with the creative and media teams at Hulu to create a 3D billboard for one of their prime Los Angeles locations. 

The process involved a collaborative effort from our engineering team to replicate the pills in CAD for output. Then Image Options Fabrication team took the CAD models of the oxycodone pills and sent the file, in multiple slices, or layers, to the CNC machine for milling in foam substrate. Custom mounting brackets were embedded while the layers were glued together so they could be attached during installation.

The graphics palette for Dopesick required Image Options to test paint colors to ensure the pills matched the creative intent. Applying several coats of paint ensured the right look while weatherproofing the foam pills.

The detail of the pill’s “10” and “OC” stamps, distinct design elements, had to be created to match the original oxycodone pills. No detail was overlooked in creating the oversized 10 mg pills.

The printed files for the standard billboard were output with the addition of small marks on the print to denote the placement of a 3D pill mounting point. This was done to ensure precise placement and assist the professional installation crew.

In the end, Hulu was very pleased with how well we were able to take their creative vision and make it a reality.

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Image Options initiative to become more sustainable and greener is part of our continuing commitment to reducing our environmental impact. Our commitment since 2011 to Sustainable Green Printing Partnership Certification goes together with the installation of our solar panels.

SGP certification is applied to all aspects of our business, from contractors to waste reduction. A facility must strictly adhere to the SGP standards without exception. Although solar is not part of the required SGP standards, it is a sustainable goal in line with that commitment.
The new solar panels will help Image Options and the environment by moving an estimated 584,000 kWh of our annual energy consumption to a renewable energy source. This solar energy reduces our greenhouse gas emissions by 112 metric tons of carbon dioxide over the first year.

The solar panels on its main facility roof should produce a total of 367 kilowatts/hour; this allows Image Options to offset our power consumption and reduce our carbon footprint.

We began the installation process with PowerFlex in September of 2021. The five months of inspections and installations ended with our permission to operate in January 2022.

The solar company, PowerFlex, was chosen for the project. They have been installing commercially for over three decades and created our plan to maximize our solar grid.

The installation used external scaffolding to create unrestricted access to the roof for their installation crew. This external access allowed Image Options to continue working uninterrupted over the four months of construction.

Image Options will be able to watch the system over web access checking on performance and the health of the equipment. Our goal is to continuously improve our impact on the environment.

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Image Options was excited to be a small part of the Superbowl LVI. When Bud Light asked us to join their team to complete a VIP lounge for their event party, we were excited. What a great way to support our local team.

Having made a success of their booth, we were asked if we could assist their team with a new play. With only days on the clock and a few yards to go, we needed to design, print, and install two bus wraps for Bud Light. The play was called by the client and we needed to make sure we scored.

The two buses were delivered and the graphics were approved and output. Our team of installers parked the almost 50-foot busses in our warehouse and began the long process. What would normally take about a week to accomplish, Image Options install team completed in two very long days.

The first bus was themed with the MADD and Uber “Decide to Ride” slogan. The second bus was a colorful Bud Light, Superbowl LVI graphic. The full wraps stood out in the traffic. We like to think that we scored a winning touchdown for our client.

Image Options was glad to have been part of the Bud Light team and we look forward to another game.

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