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 <title>iMedia Connection: Demographics - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[7 brands that Millennials love (and why)]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/TyBFo_7P71A/34036.asp</link>
    <description><![CDATA[Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.]]></description>
    <author><![CDATA[Matt Jacobs]]></author>
    <authorid><![CDATA[37430]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Matt_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34036.asp</feedburner:origLink></item><item>
    <title><![CDATA[The latest strategies for engaging the youth demographic]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/rh715Ch-g3A/32975.asp</link>
    <description><![CDATA[Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic. ]]></description>
    <author><![CDATA[Jeff Roach]]></author>
    <authorid><![CDATA[49045]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Jeff_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32975.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tips for e-tail marketing to Millennials]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/PL0FIHwqfps/32781.asp</link>
    <description><![CDATA[What is the right approach&nbsp;to&nbsp;appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.]]></description>
    <author><![CDATA[Jeff Weidauer ]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32781.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tips to successfully market to Millennials]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/tkv16iQota4/32695.asp</link>
    <description><![CDATA[As a demographic, Millennials pose unique challenges to marketers. Here are actionable tips to help you reach these "always connected" shoppers.]]></description>
    <author><![CDATA[Susan Viamari]]></author>
    <authorid><![CDATA[47192]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Viamari_Susan_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32695.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 reasons people think you're too old to work in digital]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/7CYkLfsY1AI/32593.asp</link>
    <description><![CDATA[Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[September 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32593.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 5 myths of marketing to Millennials ]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/cV3dekq3O5o/32381.asp</link>
    <description><![CDATA[You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32381.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways to captivate every generation]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/AAX_R82ShTw/31484.asp</link>
    <description><![CDATA[Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31484.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to connect with digital's fastest growing demographic]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/95AONUlsx60/31230.asp</link>
    <description><![CDATA[Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read&nbsp;on to ensure you don't miss the chance to connect with this diverse group.]]></description>
    <author><![CDATA[Brent Wheeler ]]></author>
    <authorid><![CDATA[45431]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wheeler_Brent_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31230.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 brands that lost -- and won back -- Latinos]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/McMfN003yiE/29539.asp</link>
    <description><![CDATA[Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <date><![CDATA[July 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29539.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why mingling with millennials is vital for your business]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/HgEYGxStFU0/27691.asp</link>
    <description><![CDATA[Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today's climate. Here's how to do it.]]></description>
    <author><![CDATA[Vijay Pullur]]></author>
    <authorid><![CDATA[34038]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pullur_vijay_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27691.asp</feedburner:origLink></item><item>
    <title><![CDATA[The unprecedented potential of Millennial marketers]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/2zctmDYmMvU/26940.asp</link>
    <description><![CDATA[It's impossible to effectively target Generation Y without including them in the process. Here's why these "super consumers" are the future of our profession.]]></description>
    <author><![CDATA[Carol Phillips]]></author>
    <authorid><![CDATA[15812]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_phillips_carol_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26940.asp</feedburner:origLink></item><item>
    <title><![CDATA[The essentials of marketing to moms online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/OmeaIVMtshc/26428.asp</link>
    <description><![CDATA[If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <date><![CDATA[April 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26428.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media campaigns that moms love ]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/b8-TuYTLJYI/26419.asp</link>
    <description><![CDATA[Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <date><![CDATA[April 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26419.asp</feedburner:origLink></item><item>
    <title><![CDATA[How not to fail at going global]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/stSgu_W3tcg/26374.asp</link>
    <description><![CDATA[Will your brand be seen as an "ugly American" when it launches a campaign in a foreign market? Follow these plans to ensure that you won't get stopped at the border.]]></description>
    <author><![CDATA[Christian Arno]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26374.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital demographics: 11 brands that are doing it right ]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/eLKAynihxLc/26103.asp</link>
    <description><![CDATA[Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[March 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26103.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for multicultural social media success]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/KoMI4El3Rk0/25934.asp</link>
    <description><![CDATA[If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.]]></description>
    <author><![CDATA[Chanin Ballance ]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25934.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web video's fastest growing market]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/f4wULXBxM4s/24729.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24729.asp</feedburner:origLink></item><item>
    <title><![CDATA[Smutty campaigns that wouldn't fly ]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/Nc-_ERHofAc/24476.asp</link>
    <description><![CDATA[Sexuality, race, religion -- the fine lines that marketers must walk on these topics shift depending on where you are. Get educated on the cultural differences you need to respect. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[September 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24476.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 ways to prepare your website for new markets]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/UbB8LQZ08D0/24286.asp</link>
    <description><![CDATA[Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.]]></description>
    <author><![CDATA[Chanin Ballance]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24286.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surefire steps to SEO success abroad]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/0L75kYf3FVU/23672.asp</link>
    <description><![CDATA[A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are&nbsp;five easy steps that will help your international push exceed expectations.]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23672.asp</feedburner:origLink></item><item>
    <title><![CDATA[SEO success in any language]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/kVaReQaI2BA/21902.asp</link>
    <description><![CDATA[In this global economy, your web presence needs to bridge international divides. Here are some pointers for incorporating translation into your search optimization strategy. ]]></description>
    <author><![CDATA[Chanin Ballance]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21902.asp</feedburner:origLink></item><item>
    <title><![CDATA[Women in online: how to get an edge]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/iWVWDz5Z164/19873.asp</link>
    <description><![CDATA[Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them. ]]></description>
    <author><![CDATA[Danielle Reed]]></author>
    <authorid><![CDATA[12833]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reed_danielle_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19873.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are you neglecting half of your audience?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/AemIcmt36QQ/19662.asp</link>
    <description><![CDATA[If you&nbsp;don't monetize your site or advertising for foreign visitors, you're leaving lots of euros, pounds and shekels on the table.]]></description>
    <author><![CDATA[Jacob Nizri]]></author>
    <authorid><![CDATA[12934]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nizri_jacob_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19662.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 experts weigh in on marketing to U.S. Hispanics]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/KtQZaZJQ7_c/19222.asp</link>
    <description><![CDATA[In this definitive guide, experts from Ford, Google, eMarketer, AOL Latino and others provide insight on how to reach this growing, lucrative and often misunderstood market online.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Demographics - Multicultural]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19222.asp</feedburner:origLink></item><item>
    <title><![CDATA[What guys want, online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/xc6WyLQ0GFw/19056.asp</link>
    <description><![CDATA[The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.]]></description>
    <author><![CDATA[Keith Richman]]></author>
    <authorid><![CDATA[5026]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_keith_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19056.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dear Dawn: How do we reach influencers?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/J9iR8uMhAU8/19010.asp</link>
    <description><![CDATA[Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19010.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your key demographic speaks its mind]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/A457SrT4sio/18825.asp</link>
    <description><![CDATA[Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[March 27, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18825.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reach high school grads who like to spend]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/Ll3NOlXNPQY/17274.asp</link>
    <description><![CDATA[Get the guide to who Shadow Millennials are and how they like to spend their disposable income.]]></description>
    <author><![CDATA[Carol Setter ]]></author>
    <authorid><![CDATA[8366]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_setter_carol_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17274.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips to rule the Tweendom]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/_QyMwXaG4Us/17195.asp</link>
    <description><![CDATA[The Intelligence Group's trend analyst explores the golden age of the tween and what makes this powerful&nbsp;-- and growing -- demographic group click with marketing messages. ]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17195.asp</feedburner:origLink></item><item>
    <title><![CDATA[Connect with 4 hot demographics]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/aj4SGWC78nA/16464.asp</link>
    <description><![CDATA[Grab the attention of these key audiences and you'll convert them into loyal, profitable customers. Prospectiv's CEO offers up successful strategies.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16464.asp</feedburner:origLink></item><item>
    <title><![CDATA[Campaigns that cross a greater divide]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/hTNUo8ZB87I/16523.asp</link>
    <description><![CDATA[The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. See what our Australian experts say about marketing in this fertile, foreign landscape.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[September 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16523.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will Coca-Cola stop marketing to kids?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/prQeMPYUnys/16138.asp</link>
    <description><![CDATA[Food and beverage companies are committing to self-regulate what they market to kids. This will alter their advertising strategies, but will it make a difference in the end?]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16138.asp</feedburner:origLink></item><item>
    <title><![CDATA[Yahoo's CMO & others share vision of future]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/OosAjTlwPeg/16073.asp</link>
    <description><![CDATA[Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16073.asp</feedburner:origLink></item><item>
    <title><![CDATA[Think outside the inbox to reach teens]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/DLiC8YCZpFA/15996.asp</link>
    <description><![CDATA[When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.]]></description>
    <author><![CDATA[Tiffany Young]]></author>
    <authorid><![CDATA[6323]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_tiffany_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15996.asp</feedburner:origLink></item><item>
    <title><![CDATA[Chile Offers Marketers a Multiplatform Advantage]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/doB_zsAmYEY/15833.asp</link>
    <description><![CDATA[Boasting&nbsp;some of the&nbsp;the highest PC, internet and mobile penetration rates in Latin America, Chile is a land of opportunity for marketers. LatinEdge's CMO explains.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15833.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mexico Online: Targeting the Young Desirables]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/1aeCT39K31o/15532.asp</link>
    <description><![CDATA[Companies are battling for the hearts, minds and wallets of Mexico's biggest consumer youth segment.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/earth_logo_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15532.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Rupert Murdoch Plans to Take Over Interactive Marketing]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/JD-SpkG2zOU/15156.asp</link>
    <description><![CDATA[There's more to News Corp. than MySpace, but in Rupert Murdoch's bid to outfox us all, it's the perfect starting point: one friend at a time.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15156.asp</feedburner:origLink></item><item>
    <title><![CDATA[Help Your Brand Score with New College Grads]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/wq9NVgL5dlU/15124.asp</link>
    <description><![CDATA[Recent college graduates have a dizzying array of choices, so how do marketers steer newly minted grads to their brand?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070531_brandscore_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15124.asp</feedburner:origLink></item><item>
    <title><![CDATA[Geezers or Geeks: Target Your Market]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/-jIJ4I6Tf9E/13853.asp</link>
    <description><![CDATA[Hitwise analysis of the iPhone and Windows Vista launch promotions shows vastly different strategies that resonated for each product's audience. <BR>]]></description>
    <author><![CDATA[LeeAnn Prescott]]></author>
    <authorid><![CDATA[4034]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_leeann_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13853.asp</feedburner:origLink></item><item>
    <title><![CDATA[Capture Tomorrow's Emerging Market]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/WvAVfaySCwc/13697.asp</link>
    <description><![CDATA[According to the International Monetary Fund, more than 70 percent of the world's economic growth is now taking place in developing countries, with almost a third of it in China. <BR>]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/international/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070108_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13697.asp</feedburner:origLink></item><item>
    <title><![CDATA[Casting Online for Techies]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/5aKSaZ4seng/12807.asp</link>
    <description><![CDATA[GlobalSpec's chief sales and marketing officer reveals the trends developing that will help you find, and hook, technical, engineering and industrial customers.]]></description>
    <author><![CDATA[Angela Hribar]]></author>
    <authorid><![CDATA[4598]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hribar_angela_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12807.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reach 70% of the Nation's Wealth]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/TEUKsZlQ0RI/12725.asp</link>
    <description><![CDATA[The president and chief strategist of Wilson Relationship Marketing Services tells you who controls the money and how to connect with them online.]]></description>
    <author><![CDATA[Dave Wilson]]></author>
    <authorid><![CDATA[4175]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_dave_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12725.asp</feedburner:origLink></item><item>
    <title><![CDATA[India: Emerging Market Online Powerhouse]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/EUmys_FTIcA/12590.asp</link>
    <description><![CDATA[DMO's chief marketing officer reports on how India is poised to build a $17-billion web-enabled industry by 2008.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12590.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: The Profile of Politics]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/QcPH_AAClRU/12349.asp</link>
    <description><![CDATA[According to research, visitors who frequent political sites also visit religious sites. Find out more about this audience.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12349.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 Quick Tips: Marketing to Teens Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/xOCD8LST2HE/12347.asp</link>
    <description><![CDATA[Teens can spot a marketing poser from a mile away: here's how to engage them with your brand.]]></description>
    <author><![CDATA[Evan Gerber, Manivone Phommahaxay, Kevin Tu]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/061108_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12347.asp</feedburner:origLink></item><item>
    <title><![CDATA[China: Don't Hold Your Breath Waiting]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/j_vmZ2eiVXk/11891.asp</link>
    <description><![CDATA[Yes, more than a billion consumers live there, but do they have money to spend? Our search editor reports from ad:tech Shanghai.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[International]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11891.asp</feedburner:origLink></item><item>
    <title><![CDATA[Preferred Advertising: Product Placement]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/aPZdwnOiuYE/11725.asp</link>
    <description><![CDATA[eMarketer reports that 12-18 year olds prefer product placement to give-aways or blog marketing.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 17, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11725.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Reach Teens: IM or Email?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/vlzMO8qwGQM/11691.asp</link>
    <description><![CDATA[eMarketer reports that email may not always be the best way to reach the tween and teen market.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11691.asp</feedburner:origLink></item><item>
    <title><![CDATA[Teen and Tween Media Consumption]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/SR1pxVALLRE/11569.asp</link>
    <description><![CDATA[eMarketer reports on where tweens and teens spend their time-- including TV, phone, internet and video games.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 10, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11569.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: Adults 55+ Adapting Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/EG7aYe_G0YI/10929.asp</link>
    <description><![CDATA[comScore examines how older adults are spending more time online and adapting to newer web 2.0 technologies and applications.]]></description>
    <author><![CDATA[comScore Networks]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10929.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethink How to Reach Women of Influence]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/VfwEu-TuIKE/10782.asp</link>
    <description><![CDATA[Our summit content director interviews Fara Warner about how new habits, power and money necessitate better approaches to reaching this growing demographic.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warner_fara_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10782.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: How to Reach Young Males]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/AY0vXBnUUOc/10540.asp</link>
    <description><![CDATA[The measurement company reveals the online habits of the elusive 18- to 34-year-old male demographic.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10540.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Surprising Sites Visited by Seniors]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/PYX8H6hYSgI/10458.asp</link>
    <description><![CDATA[The Hitwise director of research examines gaming sites enjoyed by women over 55.]]></description>
    <author><![CDATA[LeeAnn Prescott]]></author>
    <authorid><![CDATA[4034]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_leeann_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10458.asp</feedburner:origLink></item><item>
    <title><![CDATA[Multicultural Clicks In]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/HuXEcf5p_78/10534.asp</link>
    <description><![CDATA[Burrell Communications' co-CEO Fay Ferguson takes online multicultural marketing to the next level in her ad:tech discussion of what it takes to engage these valuable audience segments.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_justin_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10534.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: Where Workers Go Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/SZ1JQkbRz88/10438.asp</link>
    <description><![CDATA[The measurement company reveals how workplace internet usage shakes out in terms of personal vs. job-related surfing.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10438.asp</feedburner:origLink></item><item>
    <title><![CDATA[Experiential Marketing to 18-34 Year Olds]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/7gnprLyeoRs/10397.asp</link>
    <description><![CDATA[Experience's CEO and founder explains how to successfully reach the elusive 18-34 year old demographic.]]></description>
    <author><![CDATA[Jennifer Floren]]></author>
    <authorid><![CDATA[4022]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_floren_jennifer_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10397.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: Profile of a "Netroot"]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/T0351nl6a1Y/10139.asp</link>
    <description><![CDATA[&quot;Netroots,&quot;&nbsp;or internet political activists, are changing the face of democracy. Take a look at who they are and what they do online.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10139.asp</feedburner:origLink></item><item>
    <title><![CDATA[More Moms Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/yHXoRR-CnJY/10100.asp</link>
    <description><![CDATA[eMarketer predicts a 14 percent increase in mothers online for the period from 2005 to 2010.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10100.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reaching Hispanic Internet Users]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/UPZgDjBsXyA/9193.asp</link>
    <description><![CDATA[eMarketer looks at the&nbsp;online Hispanic population's&nbsp;internet&nbsp;preferences and projected growth.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid />
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[April 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9193.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Reach American Millionaires]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/7Bg-QV61cgg/8761.asp</link>
    <description><![CDATA[The CEO of the Luxury Institute reveals the online habits and attitudes of this lucrative audience.]]></description>
    <author><![CDATA[Milton Pedraza]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pedraza_bob_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8761.asp</feedburner:origLink></item><item>
    <title><![CDATA[Kid-Directed Marketing]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/O5oJylak2fk/8151.asp</link>
    <description><![CDATA[Smashing Ideas Inc.'s creative director discusses the do's and don'ts of marketing to kids.]]></description>
    <author><![CDATA[Tiffany Young]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_tiffany_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8151.asp</feedburner:origLink></item><item>
    <title><![CDATA[iTeenz: Creating and Connecting]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/McjTljD-1Dw/7720.asp</link>
    <description><![CDATA[A Y&amp;R New York strategic brand planner covers how to create a connecting bond between marketers and online teens.]]></description>
    <author><![CDATA[Stella Grizont]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grizont_stella_70.jpg]]></image>
    <date><![CDATA[January 04, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7720.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mature Millennials Are Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/au9AchkTf8U/7162.asp</link>
    <description><![CDATA[Experience's CEO covers online tactics to build brand equity among this segment of young consumers.]]></description>
    <author><![CDATA[Jennifer Floren]]></author>
    <authorid><![CDATA[4022]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_floren_jennifer_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7162.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Art of Eavesdropping]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/fv04ae5S4_Q/6916.asp</link>
    <description><![CDATA[Mediaedge:cia's Meridith Jamin shares her technique for learning about Digital Moms and provides insight into their back-to-school rituals.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/online_shopping_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6916.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing to the Always-On Teen]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/WtJJKohYAzI/6700.asp</link>
    <description><![CDATA[Blogging, IM'ing, texting… how do you capture the attention of a multi-tasking teen?]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 09, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6700.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Net: Mother's Not-So-Little Helper]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/xIzTnDJmDMQ/5644.asp</link>
    <description><![CDATA[Things are different today, you hear every mother say, and increasingly moms get a little help online.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[May 02, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5644.asp</feedburner:origLink></item><item>
    <title><![CDATA[Meet the Tech-fluentials]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/C_UMeE9O1Rg/5552.asp</link>
    <description><![CDATA[Learn how to identify who among your consumers fall into this group, and how to work with them.]]></description>
    <author><![CDATA[Idil Cakim]]></author>
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_working_woman.jpg]]></image>
    <date><![CDATA[April 25, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5552.asp</feedburner:origLink></item><item>
    <title><![CDATA[R-U-GAME?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/nHG7ldArsqY/5354.asp</link>
    <description><![CDATA[Recent conferences have highlighted new opportunities for in-game marketing.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[March 28, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5354.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sony's "PlayStation Portable" Premieres!]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/2C8hhl5pIx8/5333.asp</link>
    <description><![CDATA[GameDAILY CEO Mark Friedler writes that the youth entertainment revolution has begun, and you can play it online.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/playstation_100x100.gif]]></image>
    <date><![CDATA[March 24, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5333.asp</feedburner:origLink></item><item>
    <title><![CDATA[Never Too Old]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/QAPlhTqndEc/5270.asp</link>
    <description><![CDATA[With 24 percent of the over-65 age group now online, it pays for marketers to learn what pleases -- and displeases -- them.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_senior.jpg]]></image>
    <date><![CDATA[March 17, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5270.asp</feedburner:origLink></item><item>
    <title><![CDATA[For Kids, Media Usage Isn't Either/Or]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/ja6zm_XNi1Q/5228.asp</link>
    <description><![CDATA[A Kaiser Family Foundation study shows that kids and teens use old and new media equally, and comScore reports on what the older of this group are doing online.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_newzkids.gif]]></image>
    <date><![CDATA[March 10, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5228.asp</feedburner:origLink></item><item>
    <title><![CDATA[All FIRED up by Games! ]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/hgECrzkLvgI/5219.asp</link>
    <description><![CDATA[GameDAILY's Mark Friedler talks about &quot;The Apprentice,&quot; video games and why they should matter to interactive marketers.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Verticals]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_trump.jpg]]></image>
    <date><![CDATA[March 09, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5219.asp</feedburner:origLink></item><item>
    <title><![CDATA[Teens: Making or Breaking Brands?]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/gLJabSC3p7I/4494.asp</link>
    <description><![CDATA[To reach teen consumers, brands must provide freedom, enhance relationships, connect consistently, build one-to-one dialogue, and above all, let the teens lead.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_uggs.jpg]]></image>
    <date><![CDATA[October 28, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4494.asp</feedburner:origLink></item><item>
    <title><![CDATA[What a Teen Consumer Wants]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/vX4KnriffEo/4423.asp</link>
    <description><![CDATA[Teens are the savviest consumers out there, so why don't marketers give them more credit?]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_talkingto.jpg]]></image>
    <date><![CDATA[October 19, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4423.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing to Seniors Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/zfATjcB6jlE/4274.asp</link>
    <description><![CDATA[Older consumers are logging on, but brands must adapt sites to attract senior business.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_senior.jpg]]></image>
    <date><![CDATA[September 23, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4274.asp</feedburner:origLink></item><item>
    <title><![CDATA[Targeting Those Trendsetter Teens]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/1LJQVPPyusI/3974.asp</link>
    <description><![CDATA[Whether it's for music, movies or email, teens live online. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shockwave.jpg]]></image>
    <date><![CDATA[August 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3974.asp</feedburner:origLink></item><item>
    <title><![CDATA[Playing the Games]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/7ZMoplVRk-A/3773.asp</link>
    <description><![CDATA[Online games can help you reach elusive male demo, but watch intrusiveness and privacy issues.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[July 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3773.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making up for Inefficiencies]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/4xlHSuFTvUY/3606.asp</link>
    <description><![CDATA[New tools and segmentation advances track and locate specific users, increasing power of Internet as ad medium.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_demotype.jpg]]></image>
    <date><![CDATA[June 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3606.asp</feedburner:origLink></item><item>
    <title><![CDATA[Embarrassment of Niches]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/qfmquXiLAdY/3575.asp</link>
    <description><![CDATA[What does the end of mass media mean to online marketers in search of specific demos?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[June 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3575.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pole Position, Passion and Patriotism]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/vdcSg19vxDk/3536.asp</link>
    <description><![CDATA[Politicians’ new watchword, “NASCAR Dad,” is likely to be more effective at identifying enormous opportunities for marketers.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_nascar.jpg]]></image>
    <date><![CDATA[May 27, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3536.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online All the Time]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/XFleEq5N4Tg/3124.asp</link>
    <description><![CDATA[New OPA study shows 72 percent of 18- to 34-year-olds are online&nbsp;-- as often as they can be.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[March 30, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3124.asp</feedburner:origLink></item><item>
    <title><![CDATA[AOL Has Teens Seeing RED]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/L75Qt1JLueU/2883.asp</link>
    <description><![CDATA[New AOL service offers personalization for teens, opportunity for marketers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_aolred.gif]]></image>
    <date><![CDATA[February 26, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2883.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tiffany Buys More Britney Than Boys Do]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/2Q7_OKJpVeM/2830.asp</link>
    <description><![CDATA[Online music marketers should focus on teen girls -- they spend more on music than teen boys and influence others’ purchases.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_music.gif]]></image>
    <date><![CDATA[February 19, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2830.asp</feedburner:origLink></item><item>
    <title><![CDATA[Zeroing in on the Net Population]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/xnw8yJhx3Hs/2603.asp</link>
    <description><![CDATA[For the past few months, Best Practices has focused on several constituencies or audience clusters, segmented based on a variety of demographic-based variables.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 29, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2603.asp</feedburner:origLink></item><item>
    <title><![CDATA[Desperately Seeking Jessica the Single Female]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/pkrW_Fh1a9Y/2602.asp</link>
    <description><![CDATA[This educated, affluent, ambitious persona is coveted by Madison Avenue. Here’s where to find her online.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 22, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2602.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tracking Tyler the Tween]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/9jH7Dis9xqQ/2346.asp</link>
    <description><![CDATA[This generation has never known life without the Web, uses IM as its communication mode of choice, and has an incredible collective power to shape any brand.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 15, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2346.asp</feedburner:origLink></item><item>
    <title><![CDATA[Meet Carlos the Married Man]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/6wjvEvLI3u4/2312.asp</link>
    <description><![CDATA[This Baby Boomer has at-work and at-home prime times for using the ‘Net to research, play and purchase.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 08, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2312.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Touch With Bob the Retiree]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/avq7_MYCHT4/2289.asp</link>
    <description><![CDATA[This person is part of a burgeoning population that is becoming more adept online, and will likely represent almost one-quarter of all online retail spending by 2007.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 01, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2289.asp</feedburner:origLink></item><item>
    <title><![CDATA[Martin and "Liz" the Professional Couple]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/KI_Np2lIMUE/2288.asp</link>
    <description><![CDATA[The key message for Internet marketers looking to target either or both of these empty nesters could very well be, “Reach them at work, but connect with them at home.”]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 24, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2288.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practices Regarding Bill the BDM]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/qM-cr69xfok/2200.asp</link>
    <description><![CDATA[The Internet has become ubiquitous to the BDM persona, playing not only a central role in his daily responsibilities, but also occupying a pivotal position in his personal life.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 17, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2200.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marie the Married Mom]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/wHNN2qYZPTo/2177.asp</link>
    <description><![CDATA[Marie harnesses just about every benefit that comes bundled in the World Wide Web. Best practices for connecting with her include providing utility and facilitating sociability.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 10, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2177.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practice: Reaching Amanda the Teen]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/eXTVaQNN7RI/2155.asp</link>
    <description><![CDATA[Amanda the Teen represents a lifestyle more than a one-dimensional demographic. Marketers that can build a relationship with this invaluable persona may gain lifetime customers.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 03, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2155.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practices: Introducing Personas]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/sJjxmcBWsHg/1871.asp</link>
    <description><![CDATA[For the next few months, Joseph will focus in on best practices for reaching segmented audiences, presented as individuals such as Marie the Married Mom.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 27, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1871.asp</feedburner:origLink></item><item>
    <title><![CDATA[Millennials Surfing: Generation Y Online]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/VFxIjfsuVvY/2027.asp</link>
    <description><![CDATA[Those born after 1982 are the most media savvy, educated, and wired people to have ever walked the earth. They are also the largest trend-setters since the Baby Boomers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 15, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2027.asp</feedburner:origLink></item><item>
    <title><![CDATA[Influencing the Influencers]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/s-qiLz8Rd_k/1082.asp</link>
    <description><![CDATA[The Web is a powerful medium for targeting, reaching and connecting with Influencers, particularly the newly coined group of Influentials.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 08, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1082.asp</feedburner:origLink></item><item>
    <title><![CDATA[Come Together: The Online Community]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/L7XFcbNlv38/2021.asp</link>
    <description><![CDATA[Today there is enough research completed demonstrating the value of online advertising to re-sod a football field. Here’s a look at what’s available and what’s to come.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim.jpg]]></image>
    <date><![CDATA[August 27, 2003]]></date>
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    <title><![CDATA[Reaching the At-Work Audience]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/B0GS1I4YAMc/1996.asp</link>
    <description><![CDATA[The Internet offers an unprecedented ability to reach the lucrative at-work audience in an engaging way.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 05, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1996.asp</feedburner:origLink></item><item>
    <title><![CDATA[Using the Web to Reach Teens]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/ETgVe5NYJ9w/1994.asp</link>
    <description><![CDATA[Could the Internet be the first “must buy” media vehicle for companies that market to teens? Learn more about this highly fragmented, super skeptical audience.]]></description>
    <author><![CDATA[Tim McHale]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 19, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1994.asp</feedburner:origLink></item><item>
    <title><![CDATA[Elusive Reach II – The At-Work Audience]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/V1uUFe-HrhA/1049.asp</link>
    <description><![CDATA[No medium can reach the at-work audience as consistently and comprehensively as online can; a simple fact that warns marketers to ignore the Web during office hours at their peril.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 17, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1049.asp</feedburner:origLink></item><item>
    <title><![CDATA[Elusive Reach Part I]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/AIOCRWrv-WM/1047.asp</link>
    <description><![CDATA[Through the introduction of the Web as a viable incremental medium, we’re finally witnessing an efficiency-effectiveness one-two punch through the ability to reach elusive segments of consumers more cost efficiently.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 03, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1047.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practices Introduction]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/bnRP4kY5aSg/672.asp</link>
    <description><![CDATA[Each week, iMedia Connection will highlight a best practice as identified by the MSN-sponsored Industry Best Practices project and provide commentary from luminaries.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 06, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/672.asp</feedburner:origLink></item><item>
    <title><![CDATA[Meet the new regime of powerful digital demographics]]></title>
    <link>http://feedproxy.google.com/~r/Imedia/Demographics/~3/8dcbYZXiztc/27063.asp</link>
    <description><![CDATA[Moms, millennials, and matures -- three influential markets that are shaping the way brands communicate with consumers. These podcasts, taken from the iMedia Brand Summit in Miami, Fla., will help you adapt your campaigns to meet their needs. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date />
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