iMedia Connection: All Feeds

Stupid marketing copy mistakes

Marketing copy intended to elicit emotion or make people laugh can sometimes go horribly wrong. Heed these warnings.

Understand the 4 BT methods

Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.

Shakeups put billions of ad dollars in flux

Hundreds of millions may be slashed from ad budgets, and the nation's biggest advertiser lost its CMO. Step inside and follow the money.

3 things to consider before marketing on Facebook

Facebook users are on guard against marketing-heavy applications. Underscore Marketing's president offers some tips for launching an application that users will embrace, not reject.

Get your digital ducks in a row

Your organization can't succeed in digital if all its operations aren't properly aligned. With this simple guide, you'll be on the right path in no time.

6 tips for better video SEO

Organic video search is still in the nascent stage, but applying these traditional SEO tactics can help your video ads climb the search rankings.

5 ways to boost your industry reputation

Taking the right steps in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out.

LinkedIn secrets to marketing success

LinkedIn offers you access to influential business decision makers, as well as a space to market your brand. Here's how to take advantage of the site and its functionality.

Perfect your agency's pitch

Pitching interactive media to a traditional brand is never easy. Agencies share their advice for winning these clients while alleviating any anxiety the brands might have.

The era of self-centered marketing

A common problem when putting together campaigns is when clients use themselves as the basis upon which to build a communications strategy. Here's what to do.

The X Factor: Should you go after the long tail?

The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed.

Focus on the customers, not the clicks

Traffic to your website is great, but engaged customers are what you really need. Here's how to turn anonymous clickers into promising sales leads.

Build a robust marketing plan in 4 steps

Create a media plan that fits your long-term and big picture objectives with this mix of analysis, strategy and tactics.

Put a stop to email inefficiencies

Many companies risk losing subscribers because they fail to consolidate internal email operations. Here's how and why to make that change.

8 video myths debunked

U.S. online video advertising is expected to grow to $4.3 billion by 2011, yet there is still confusion on how to maximize this medium. Take a look at some of the most common myths about online video advertising and examine the realities.

Media Motion: Universal Pictures, Quattro Wireless, Didit

Tremor Media gets international, plus other interactive industry hires, partnerships, launches and announcements.

When ROI isn't enough

Digital has much more to offer than just the ability to track ROI. It's time to think about the big picture and consider a new metric -- return on engagement.

Add insight to engagement with biometrics

The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.

Has social media lost its luster?

Impressions may be through the roof, but social networks aren't the apple of a serious media buyer's eye anymore. Get the inside scoop on what's working in that finicky space and why some brands just won't go there -- period.

5 tips to improve B2B search marketing

Almost half of the ads on the leading search engines are focused on B2B clients, so why aren't you there? Here's a guide to rethinking your SEM strategy.

Online video: how to work it for your brand

Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus.

Keep your brand alive: get on the map

The rising cost of travel has made location-based services like online maps more valuable to the consumer. Underscore Marketing's president examines what this might mean for your brand.

The SEO makeover: simple tools for better traffic

An expert in natural search optimization reviews three websites, including iMedia, to provide deeper SEO-friendly insights, as well as tools and tips to improve lead quality and visitors' overall experience.

Women in online: how to get an edge

Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.

How valuable is engagement for marketers?

It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.

iMedia Connection: All Feeds

Stupid marketing copy mistakes

Understand the 4 BT methods

Shakeups put billions of ad dollars in flux

3 things to consider before marketing on Facebook

Get your digital ducks in a row

6 tips for better video SEO

5 ways to boost your industry reputation

LinkedIn secrets to marketing success

Perfect your agency's pitch

The era of self-centered marketing

The X Factor: Should you go after the long tail?

Focus on the customers, not the clicks

Build a robust marketing plan in 4 steps

Put a stop to email inefficiencies

8 video myths debunked

Media Motion: Universal Pictures, Quattro Wireless, Didit

When ROI isn't enough

Add insight to engagement with biometrics

Has social media lost its luster?

5 tips to improve B2B search marketing

Online video: how to work it for your brand

Keep your brand alive: get on the map

The SEO makeover: simple tools for better traffic

Women in online: how to get an edge

How valuable is engagement for marketers?

CBS Sitcoms on Yahoo!

Sirius Radio 3 Mil. Subscribers

Navissio.com Beta Search Engine

Arbitron Responds to Joe Pilotta

Jupitermedia Buys Animation Factory

Online Retailers' Tech Stocks Drag

Firefox Flicks Ad Contest

Judge Blocks Law Banning Videogame Sales

Comcast to Offer Family Friendly Package

Chicago Sun, NY Times Slump

Coremetrics: Online Holiday Consumers

Mobile Interactive TV Car Auction

CallingID Enhanced Anti-Phishing Solution

Affiliate Marketing 30% Growth

Nielsen Includes DVR TV Ratings

It's Official: Google Takes 5% in AOL

Internet Ad Forecasts

Video Games Sales Slump

DoubleClick Email Study

Google, AOL Talks Continue

Klipmart Universal In-Stream Solution

Reuters Video Affiliate Network

UK Broadband Growth

New Media Emmy Awards

ClickDiario 1 Bil. Ad Impressions