iMedia Connection: All Feeds

Why Twitter can do more harm than good

Does your boss or client think Twitter is the only thing that matters? Tell them to think again. If time and resources are at a premium, Twitter can actually hurt your brand.

Find the growing value in local

Forecasts for online ad revenue look grim, but the local segment is thriving instead of shrinking. Find out how to take advantage.

Why agencies' social media use doesn't matter

Here's why agencies shouldn't be picked on for not using particular social media tactics themselves, and why Ad Age has it all wrong.

Win the battle against spoofs, spam, pharming, and phishing

Take a look at some of the dirtiest tricks of the digital trade, and how you can help your customers avoid getting tangled in their web.

How to avoid a brand overdose

Watch as iMedia's marketer on the street investigates how to turn audiences on to your brand without making them tune out.

4 critical steps for reliable email testing

Before launching an email campaign, you need to know what's effective and be able to prove it. Every good testing strategy should have these key elements.

6 marketing tactics I can't believe we're still using

Here's why it's imperative to listen to your audience, deliver innovation, and make sure you don't become static in your approach.

5 mistakes to avoid when launching a viral campaign

With the abundance of rich media composition and creation tools, here's how brands can capture mindshare with less effort and budget spend than ever before.

How to turn your email program into a dialogue

Building greater customer dialogue into emails has a number of tangible benefits. Check out these ways to liven up messages and add the element of conversation.

3 easy ways to personalize video messages

Once just a marketing buzzword, true personalization of ads is finally being realized. Take a look at key technologies for delivering increased conversion and ROI.

Email campaigns that failed

Every email marketer fails at some point. The key is to learn from mistakes. Check out these campaigns that blatantly ignored best practices.

7 steps for launching your email program

Email campaigns aren't as simple as slapping together a message and sending it. Find out what you need to do before you hit the send button.

Surefire steps to SEO success abroad

A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations.

Case study: An affordable way to build a social community

Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.

5 outstanding corporate blogs

A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.

Key tools for tracking online trends

Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.

How to reach your audience through ads, Twitter

Watch as iMedia's marketer on the street hones in on the tricks that will keep communication flowing.

Peter Guber's magic formula for marketing success

How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story.

4 hot social media applications for internal use

Is your team missing valuable opportunities to share industry knowledge with each other? Communicating more efficiently is easier than you might expect with these tools.

7 habits of highly effective creative directors

No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.

Marketing lessons from where you'd least expect them

Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.

4 ways Bing will force Google to change

Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.

Stretching video budgets with the cloud

The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.

Tips for boosting the value of existing customers

Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.

4 rich media myths worth busting

There are several debates about the value of rich media among all the online alternatives. Find out how brands are reaching new levels of success with this powerful tool for audience engagement.

iMedia Connection: All Feeds

Why Twitter can do more harm than good

Find the growing value in local

Why agencies' social media use doesn't matter

Win the battle against spoofs, spam, pharming, and phishing

How to avoid a brand overdose

4 critical steps for reliable email testing

6 marketing tactics I can't believe we're still using

5 mistakes to avoid when launching a viral campaign

How to turn your email program into a dialogue

3 easy ways to personalize video messages

Email campaigns that failed

7 steps for launching your email program

Surefire steps to SEO success abroad

Case study: An affordable way to build a social community

5 outstanding corporate blogs

Key tools for tracking online trends

How to reach your audience through ads, Twitter

Peter Guber's magic formula for marketing success

4 hot social media applications for internal use

7 habits of highly effective creative directors

Marketing lessons from where you'd least expect them

4 ways Bing will force Google to change

Stretching video budgets with the cloud

Tips for boosting the value of existing customers

4 rich media myths worth busting

CBS Sitcoms on Yahoo!

Sirius Radio 3 Mil. Subscribers

Navissio.com Beta Search Engine

Arbitron Responds to Joe Pilotta

Jupitermedia Buys Animation Factory

Online Retailers' Tech Stocks Drag

Firefox Flicks Ad Contest

Judge Blocks Law Banning Videogame Sales

Comcast to Offer Family Friendly Package

Chicago Sun, NY Times Slump

Coremetrics: Online Holiday Consumers

Mobile Interactive TV Car Auction

CallingID Enhanced Anti-Phishing Solution

Affiliate Marketing 30% Growth

Nielsen Includes DVR TV Ratings

It's Official: Google Takes 5% in AOL

Internet Ad Forecasts

Video Games Sales Slump

DoubleClick Email Study

Google, AOL Talks Continue

Klipmart Universal In-Stream Solution

Reuters Video Affiliate Network

UK Broadband Growth

New Media Emmy Awards

ClickDiario 1 Bil. Ad Impressions