iMedia Connection: All Feeds

How to build a team that has the "it" factor

Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.

3 things that keep News Corp. execs awake at night

Interactive's future hinges on the success of mobile, display, and the free content debate. Jonathan Miller explains why the paradigm needs to flip for all three to succeed.

5 things a CMO should know about brand protection

Taking an active role in protecting your brand online has never been more important for CMOs. Here are five areas you can (and should) address right now.

Sir Martin Sorrell's advice for the changing agency landscape

In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. WPP's chief explains why.

9 digital trends to watch in 2010

Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions.

Why consumers think your brand doesn't get it

Marketers don't always get that they are part of a service industry, and that even consumer fans still want to treat them as such. See how you can overcome their wary perceptions when playing on their turf.

How to think like a venture capitalist

In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.

5 larger-than-life agency personalities

The ad world is full of colorful characters. Here are five types you are sure to encounter, whether you are working in an agency or hiring one.

Makeover tips for your online display strategy

Looking to maximize online advertising returns? Consider these suggestions for updating your display advertising strategies.

10 tips for combining SEO and paid search

SEO and paid search are often viewed as separate aspects of a campaign, but you can easily combine them to get the most out of search results pages. Here's how.

The social media golden rule

In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.

Why would an agency want to be an ad network?

Agencies and their respective holding companies are entering the ad network business, but it's probably not a good idea. Find out why.

5 marketing megatrends you can't ignore

Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.

How to overhaul online brand measurement

Marketers serving bogus data stand to tarnish the reputation of online advertising. Avoid that trap by using these approaches.

The marketing opportunity of mobile social networking

Great potential lies in the union of mobile social networking and location-based services. Take a look at some of the forces currently shaping this space.

The top spots for digital jobs

If you are unemployed -- or underemployed -- you'll need to know about these key resources for digital media pros.

What would you ask Sir Martin Sorrell?

WPP's Chief Executive Sir Martin Sorrell will give the opening keynote address at ad:tech New York next week. Here's what a handful of digital marketing executives would like to hear from this venerable ad man.

Anticipating consumer desire with your site search

The typical online search is too basic for automotive consumers who know exactly what they need. Take a look at how you can revamp your online auto sales.

3 steps to stickier campaigns

Success in today's marketing landscape requires more than just a "sticky" website -- every element of your campaign needs to stick. Follow these principles to ensure they do.

The role of the modern agency

An upcoming ad:tech panel will deal with the role of the modern agency. But will they discuss the serious moral issues that are becoming more relevant as agencies restructure to compete?

Agency pitches that get noticed

Learn from these key examples the right and wrong ways for your agency to stand out with an innovative pitch idea or platform.

Lessons from 5 digital marketing celebrities

In the digital realm, some marketers' personal brands are as well-known as the companies they stand behind. See how these digerati achieved celebrity status, and take a lesson from their successes (and failures).

4 steps for creating usable social media

Launching social media campaigns is easy, but getting consumers to interact with your brand is a completely different challenge. Try employing these tactics.

Tips for changing your campaign with the season

The right mix of keywords, copy, and landing pages can optimize your campaign for the holidays. Here's how to do it.

Case study: A success story in bilingual social media

If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.

iMedia Connection: All Feeds

How to build a team that has the "it" factor

3 things that keep News Corp. execs awake at night

5 things a CMO should know about brand protection

Sir Martin Sorrell's advice for the changing agency landscape

9 digital trends to watch in 2010

Why consumers think your brand doesn't get it

How to think like a venture capitalist

5 larger-than-life agency personalities

Makeover tips for your online display strategy

10 tips for combining SEO and paid search

The social media golden rule

Why would an agency want to be an ad network?

5 marketing megatrends you can't ignore

How to overhaul online brand measurement

The marketing opportunity of mobile social networking

The top spots for digital jobs

What would you ask Sir Martin Sorrell?

Anticipating consumer desire with your site search

3 steps to stickier campaigns

The role of the modern agency

Agency pitches that get noticed

Lessons from 5 digital marketing celebrities

4 steps for creating usable social media

Tips for changing your campaign with the season

Case study: A success story in bilingual social media

CBS Sitcoms on Yahoo!

Sirius Radio 3 Mil. Subscribers

Navissio.com Beta Search Engine

Arbitron Responds to Joe Pilotta

Jupitermedia Buys Animation Factory

Online Retailers' Tech Stocks Drag

Firefox Flicks Ad Contest

Judge Blocks Law Banning Videogame Sales

Comcast to Offer Family Friendly Package

Chicago Sun, NY Times Slump

Coremetrics: Online Holiday Consumers

Mobile Interactive TV Car Auction

CallingID Enhanced Anti-Phishing Solution

Affiliate Marketing 30% Growth

Nielsen Includes DVR TV Ratings

It's Official: Google Takes 5% in AOL

Internet Ad Forecasts

Video Games Sales Slump

DoubleClick Email Study

Google, AOL Talks Continue

Klipmart Universal In-Stream Solution

Reuters Video Affiliate Network

UK Broadband Growth

New Media Emmy Awards

ClickDiario 1 Bil. Ad Impressions