http://www.imediaconnection.com/ iMedia Connection http://www.imediaconnection.com/email/images/logo-rss.gif http://www.imediaconnection.com/ en-us Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only. Tue, 29 Apr 2008 18:31:53 PST This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.feedburner.com/~r/ImediaConnectionAutos/~3/280454539/19186.asp GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAutos/~4/280454539" height="1" width="1"/> http://www.imediaconnection.com/content/19186.asp http://feeds.feedburner.com/~r/ImediaConnectionAutos/~3/280454540/19177.asp The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAutos/~4/280454540" height="1" width="1"/> http://www.imediaconnection.com/content/19177.asp http://feeds.feedburner.com/~r/ImediaConnectionAutos/~3/271832887/18985.asp Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAutos/~4/271832887" height="1" width="1"/> http://www.imediaconnection.com/content/18985.asp http://feeds.feedburner.com/~r/ImediaConnectionAutos/~3/238658551/18294.asp The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAutos/~4/238658551" height="1" width="1"/> http://www.imediaconnection.com/content/18294.asp