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 <title>iMedia Connection: Consumer Strategies</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
 </image>
 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Mon, 04 Oct 2010 17:33:28 PST</pubDate>


<item>
    <title><![CDATA[A consumer-driven mindset in a big media package]]></title>
    <link>http://www.imediaconnection.com/content/27728.asp</link>
    <description><![CDATA[NBC Universal's Lauren Zalaznick knows it's not just websites or cool apps that are driving some of the biggest trends in technology and media. It's about the alchemy of rabid consumers, great content, and a powerful marketplace.]]></description>
</item>

<item>
    <title><![CDATA[Learn to leverage the social-search connection]]></title>
    <link>http://www.imediaconnection.com/content/27704.asp</link>
    <description><![CDATA[How should marketers be increasing their site traffic through the connection of social and search? Start with these four "musts" of on-site social optimization.]]></description>
</item>

<item>
    <title><![CDATA[Your social media disaster kit]]></title>
    <link>http://www.imediaconnection.com/content/27692.asp</link>
    <description><![CDATA[When disaster strikes a brand, social media channels are the front lines. Find out what you need to know to win the battle.]]></description>
</item>

<item>
    <title><![CDATA[Why mingling with millennials is vital for your business]]></title>
    <link>http://www.imediaconnection.com/content/27691.asp</link>
    <description><![CDATA[Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today's climate. Here's how to do it.]]></description>
</item>

<item>
    <title><![CDATA[The next frontier for blogging]]></title>
    <link>http://www.imediaconnection.com/content/27676.asp</link>
    <description><![CDATA[The blog is as old as the internet itself, but has never waned in popularity. What's in store? We ask Technorati's Richard Jalichandra to give us the lowdown.]]></description>
</item>

<item>
    <title><![CDATA[Taking a new look at social media]]></title>
    <link>http://www.imediaconnection.com/content/27669.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.]]></description>
</item>

<item>
    <title><![CDATA[Is audience data more valuable than advertising inventory?]]></title>
    <link>http://www.imediaconnection.com/content/27659.asp</link>
    <description><![CDATA[We are entering a new era in which aggregated audience data outweighs advertising inventory. Let's look at the mechanics of how this happened and what you should do about it.]]></description>
</item>

<item>
    <title><![CDATA[How to be the cool kid at the social media party]]></title>
    <link>http://www.imediaconnection.com/content/27647.asp</link>
    <description><![CDATA[If you're a brand, think of social media as one giant get-together. With that in mind, here's how to position yourself as the party-goer everyone wants to meet.]]></description>
</item>

<item>
    <title><![CDATA[Is social media making you anti-social? ]]></title>
    <link>http://www.imediaconnection.com/content/27618.asp</link>
    <description><![CDATA[True friendship is key to forging online relationships in social media. Use these ideas as a foundation for building lasting brand loyalty.]]></description>
</item>

<item>
    <title><![CDATA[How to grow your Twitter following]]></title>
    <link>http://www.imediaconnection.com/content/27617.asp</link>
    <description><![CDATA[What's the best way to expand your social media influence and increase your base of Twitter followers? Consider these insights.]]></description>
</item>

<item>
    <title><![CDATA[How to amp up your multi-channel content plans]]></title>
    <link>http://www.imediaconnection.com/content/27597.asp</link>
    <description><![CDATA[Overwhelmed by the task of developing a content strategy that works across digital touchpoints? See how many of your current strategic mainstays can be invaluable to your plans to expand your reach.]]></description>
</item>

<item>
    <title><![CDATA[5 signs your social media guru is a quack]]></title>
    <link>http://www.imediaconnection.com/content/27585.asp</link>
    <description><![CDATA[Many social media consultants come with impressive credentials and experience, but some are more fraud than friend to your brand. Find out how to tell the difference.]]></description>
</item>

<item>
    <title><![CDATA[Home Depot vs. JetBlue: Who engages better on Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/27582.asp</link>
    <description><![CDATA[The true test of your brand's social mettle is in how you steer the conversation when a consumer complains. Learn how to fashion your interactions based on the online behavior.]]></description>
</item>

<item>
    <title><![CDATA[3 location-based advertising myths]]></title>
    <link>http://www.imediaconnection.com/content/27580.asp</link>
    <description><![CDATA[At this week's iMedia Brand Summit in Coronado, Calif., iMedia Connection's lead video editor presented common misconceptions surrounding the location-based marketing frenzy. Check them out here.]]></description>
</item>

<item>
    <title><![CDATA[5 approaches for more relevant marketing]]></title>
    <link>http://www.imediaconnection.com/content/27560.asp</link>
    <description><![CDATA[While interest-based advertising is gaining momentum, many marketers have yet to discover and test these powerful ROI-boosting tactics. Here are a few suggestions for easing into the process.]]></description>
</item>

<item>
    <title><![CDATA[4 must-have Facebook platforms]]></title>
    <link>http://www.imediaconnection.com/content/27533.asp</link>
    <description><![CDATA[Whether you are a small brand with zero social head count or a large brand with a social army, it's wise to use one or more Facebook marketing platforms. Here are a few solutions that can ease your social burden.]]></description>
</item>

<item>
    <title><![CDATA[Social media marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/27528.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.]]></description>
</item>

<item>
    <title><![CDATA[The real reason consumers are creeped out by online ads]]></title>
    <link>http://www.imediaconnection.com/content/27524.asp</link>
    <description><![CDATA[Ultimately, consumers will decide what is and isn't acceptable&nbsp;when it comes to online ad targeting. See how marketers are currently misinterpreting their wishes.]]></description>
</item>

<item>
    <title><![CDATA[Social media: What lies ahead]]></title>
    <link>http://www.imediaconnection.com/content/27497.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.]]></description>
</item>

<item>
    <title><![CDATA[The truth about consumers' targeting fears]]></title>
    <link>http://www.imediaconnection.com/content/27483.asp</link>
    <description><![CDATA[To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.]]></description>
</item>

<item>
    <title><![CDATA[3 reasons your brand doesn't have more Facebook fans]]></title>
    <link>http://www.imediaconnection.com/content/27466.asp</link>
    <description><![CDATA[Face it: You can't afford to fail at Facebook. But with a solid strategy in these key areas, you can build a substantial marketing channel through the power of your most devoted consumer base. ]]></description>
</item>

<item>
    <title><![CDATA[The best way to predict brand affinity]]></title>
    <link>http://www.imediaconnection.com/content/27447.asp</link>
    <description><![CDATA[Micro-content -- web pages consumed by small, socially connected groups -- holds surprisingly strong signals for brand preference. Find out how to harness it.]]></description>
</item>

<item>
    <title><![CDATA[The fundamentals of real-time bidding]]></title>
    <link>http://www.imediaconnection.com/content/27430.asp</link>
    <description><![CDATA[Behold the online display advertising revolution. See how RTB enables advertisers to more efficiently and effectively achieve four common campaign objectives.]]></description>
</item>

<item>
    <title><![CDATA[What you need to know about Generation Z]]></title>
    <link>http://www.imediaconnection.com/content/27425.asp</link>
    <description><![CDATA[Marketers should be engaging with Generation Z in ways that are not only authentic and meaningful, but also highly downloadable and socially uploadable. Here's why.]]></description>
</item>

<item>
    <title><![CDATA[How to boost site traffic with social media]]></title>
    <link>http://www.imediaconnection.com/content/27424.asp</link>
    <description><![CDATA[Social media has helped businesses of all sizes expand their audiences. Here's how social nets can help boost the number of visitors you draw.]]></description>
</item>

<item>
    <title><![CDATA[A formula for finding social media fans]]></title>
    <link>http://www.imediaconnection.com/content/27417.asp</link>
    <description><![CDATA[Social media is unlike any other medium, simply because you start with an audience of zero. Follow this guide to build a contingent of engaged consumers.]]></description>
</item>

<item>
    <title><![CDATA[10 questions to ask a potential social media partner ]]></title>
    <link>http://www.imediaconnection.com/content/27411.asp</link>
    <description><![CDATA[The selection of a social media vendor should not be taken lightly. Use this checklist when screening potential candidates.]]></description>
</item>

<item>
    <title><![CDATA[How are marketers really using social media?]]></title>
    <link>http://www.imediaconnection.com/content/27405.asp</link>
    <description><![CDATA[Based on results from Networked Insights' SocialSense analytical platform, here's a look at how marketers are integrating social media into their digital marketing strategies.]]></description>
</item>

<item>
    <title><![CDATA[Fixing online advertising's privacy woes]]></title>
    <link>http://www.imediaconnection.com/content/27364.asp</link>
    <description><![CDATA[Personalization is the key to boosting overall ad spending and, with it, the economy. Here's how to ensure the privacy debate doesn't get in the way of a rebound.]]></description>
</item>

<item>
    <title><![CDATA[7 tips for choosing a social media provider]]></title>
    <link>http://www.imediaconnection.com/content/27346.asp</link>
    <description><![CDATA[There are a lot of options out there when deciding who should oversee your social media efforts. Find out the right questions to ask potential partners.]]></description>
</item>

<item>
    <title><![CDATA[The lucrative market your brand can't neglect]]></title>
    <link>http://www.imediaconnection.com/content/27318.asp</link>
    <description><![CDATA[As the economy creeps back from recessionary levels, no market holds greater potential than the SMB market. Follow these tips for targeting this coveted group.]]></description>
</item>

<item>
    <title><![CDATA[The new email list-building rules]]></title>
    <link>http://www.imediaconnection.com/content/27310.asp</link>
    <description><![CDATA[The changing landscape of digital communications means you need to think on a broader scale about how to increase your mailing list. Consider these points.]]></description>
</item>

<item>
    <title><![CDATA[5 reasons why the marketing team should own social media]]></title>
    <link>http://www.imediaconnection.com/content/27296.asp</link>
    <description><![CDATA[Social media can touch several pieces of a brand's business model, leading to confusion over who is in charge. Here's why you should hand the keys to the marketing department.]]></description>
</item>

<item>
    <title><![CDATA[What it takes to discover your social star]]></title>
    <link>http://www.imediaconnection.com/content/27278.asp</link>
    <description><![CDATA[Looking to hire a social media specialist? Here's a list of key skills to look for, and the tasks your social media manager should -- and shouldn't -- be expected to tackle. ]]></description>
</item>

<item>
    <title><![CDATA[A 3-month plan for adding social to your marketing mix]]></title>
    <link>http://www.imediaconnection.com/content/27277.asp</link>
    <description><![CDATA[There's no need to abandon search, display, and email just yet. Here's how social media can complement traditional digital tactics and boost ROI in a few short months.]]></description>
</item>

<item>
    <title><![CDATA[Best practices for a killer corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/27253.asp</link>
    <description><![CDATA[Company blogs serve as living, breathing reflections of a brand's mission, objectives, and overall character. Here are some guidelines for doing it right.]]></description>
</item>

<item>
    <title><![CDATA[The data advertisers are dying for]]></title>
    <link>http://www.imediaconnection.com/content/27241.asp</link>
    <description><![CDATA[In this week's New Media Minute, Daisy Whitney asks Break Media CEO Keith Richman about the key metrics that advertisers are looking for.]]></description>
</item>

<item>
    <title><![CDATA[5 outside-the-box marketing jobs]]></title>
    <link>http://www.imediaconnection.com/content/27200.asp</link>
    <description><![CDATA[Forget job titles like "executive" and "guru." Meet five professionals who are putting a new spin on the role they play in the marketing equation.]]></description>
</item>

<item>
    <title><![CDATA[How Facebook is failing the mom demographic]]></title>
    <link>http://www.imediaconnection.com/content/27177.asp</link>
    <description><![CDATA[Real dialogue is the key to a successful mom-focused campaign, so why aren't marketers using Facebook the right way, before it's too late?]]></description>
</item>

<item>
    <title><![CDATA[5 ways your Twitter strategy can be better ]]></title>
    <link>http://www.imediaconnection.com/content/27131.asp</link>
    <description><![CDATA[How do you keep your Twitter presence engaging and memorable as more companies step up their game? Here are a few ideas from the Twitter frontier.]]></description>
</item>

<item>
    <title><![CDATA[How to deal with the privacy problem]]></title>
    <link>http://www.imediaconnection.com/content/27127.asp</link>
    <description><![CDATA[If our industry wants to have compelling ad targeting offerings to rely on, we need to at least give self-restraint a try. Here are some questionable data practices.]]></description>
</item>

<item>
    <title><![CDATA[How well do you know BT?]]></title>
    <link>http://www.imediaconnection.com/content/27126.asp</link>
    <description><![CDATA[Behavioral targeting is a catch-all term that is actually comprised of vastly different methodologies. Use this guide to help you decide which strategy will best suit your campaign.]]></description>
</item>

<item>
    <title><![CDATA[Transmedia: It's not just for geeks anymore]]></title>
    <link>http://www.imediaconnection.com/content/27116.asp</link>
    <description><![CDATA[See how the mainstream adoption of "geek" concepts is taking the world of entertainment to new participatory heights -- that is, if "viral media" doesn't stand in its way.]]></description>
</item>

<item>
    <title><![CDATA[Is a social media bubble ready to burst?]]></title>
    <link>http://www.imediaconnection.com/content/27112.asp</link>
    <description><![CDATA[Are we in the middle of a social media bubble? A blog at the Harvard Business Review says yes. Let's see what marketing specialists have to say.]]></description>
</item>

<item>
    <title><![CDATA[Brands make an open call for innovation]]></title>
    <link>http://www.imediaconnection.com/content/27109.asp</link>
    <description><![CDATA[Consumers' insights are more valuable than ever, but novel options for tapping into this resource are hard to come by. See how some top brands are injecting new life into participatory media. ]]></description>
</item>

<item>
    <title><![CDATA[Digital versus traditional: Where's your money going?]]></title>
    <link>http://www.imediaconnection.com/content/27108.asp</link>
    <description><![CDATA[Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.]]></description>
</item>

<item>
    <title><![CDATA[Social networking for recruiting: Gold mine or land mine?]]></title>
    <link>http://www.imediaconnection.com/content/27099.asp</link>
    <description><![CDATA[Use common sense and tread carefully when screening your digital job candidates online. Though a helpful practice, mining the social landscape can have some hidden legal entanglements.]]></description>
</item>

<item>
    <title><![CDATA[How to recognize and reward your brand's top fans]]></title>
    <link>http://www.imediaconnection.com/content/27069.asp</link>
    <description><![CDATA[Your key influencers can influence 30 percent or more of your sales just by recommending your products or services to their wider social networks. Here's how to romance them.]]></description>
</item>

<item>
    <title><![CDATA[Meet the new regime of powerful digital demographics]]></title>
    <link>http://www.imediaconnection.com/content/27063.asp</link>
    <description><![CDATA[Moms, millennials, and matures -- three influential markets that are shaping the way brands communicate with consumers. These podcasts, taken from the iMedia Brand Summit in Miami, Fla., will help you adapt your campaigns to meet their needs. ]]></description>
</item>

<item>
    <title><![CDATA[Why stories matter, and technology doesn't]]></title>
    <link>http://www.imediaconnection.com/content/27051.asp</link>
    <description><![CDATA[Utilizing a laundry list of buzz words does not an effective campaign make. Before you start talking "mobile social this" or "viral app that," you need to figure out what your story is.]]></description>
</item>

<item>
    <title><![CDATA[2010: A marketing odyssey]]></title>
    <link>http://www.imediaconnection.com/content/27047.asp</link>
    <description><![CDATA[Innovative marketing isn't for the meek. But a few bold campaigns are exploring the outer limits of technology to spectacular effect -- and audience impact.]]></description>
</item>

<item>
    <title><![CDATA[How to separate the social media studs from the duds ]]></title>
    <link>http://www.imediaconnection.com/content/27031.asp</link>
    <description><![CDATA[Finding the right mix of social media talent can be tough, even in the current job market. These tips can help.]]></description>
</item>

<item>
    <title><![CDATA[The digital segment that is hiring]]></title>
    <link>http://www.imediaconnection.com/content/27020.asp</link>
    <description><![CDATA[New industry segments are creating job opportunities for digital marketing professionals. Learn how candidates can put themselves in the driver's seat.]]></description>
</item>

<item>
    <title><![CDATA[How to reach those crazy college kids]]></title>
    <link>http://www.imediaconnection.com/content/27009.asp</link>
    <description><![CDATA[Many brands think they know what college-age consumers want, but are clueless about the demographic's social media practices and priorities. Find out how to relate to them on their own terms. ]]></description>
</item>

<item>
    <title><![CDATA[3 surprising social media lessons]]></title>
    <link>http://www.imediaconnection.com/content/26999.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Doug Frisbie, the national social media and marketing integration manager for Toyota, to get his thoughts on&nbsp;how to do social media right.]]></description>
</item>

<item>
    <title><![CDATA[The Facebook haters who "like" your brand ]]></title>
    <link>http://www.imediaconnection.com/content/26977.asp</link>
    <description><![CDATA[Not all of your Facebook followers are actually supporters -- some of them truly despise your brand. Let's dissect the opportunities and challenges within the group of people who "like" you.]]></description>
</item>

<item>
    <title><![CDATA[Earn your badge for social and gaming success]]></title>
    <link>http://www.imediaconnection.com/content/26960.asp</link>
    <description><![CDATA[The power of combining social media and gaming has never been clearer. Take a look at some winning examples of companies that are mixing marketing business with consumer pleasure. ]]></description>
</item>

<item>
    <title><![CDATA[Social media: The in-house vs. outsourced debate]]></title>
    <link>http://www.imediaconnection.com/content/26947.asp</link>
    <description><![CDATA[When it comes to social media marketing, who knows best, the agencies or the brands themselves? Take a glimpse into the biggest issues from experts on both sides of the fence. ]]></description>
</item>

<item>
    <title><![CDATA[The unprecedented potential of Millennial marketers]]></title>
    <link>http://www.imediaconnection.com/content/26940.asp</link>
    <description><![CDATA[It's impossible to effectively target Generation Y without including them in the process. Here's why these "super consumers" are the future of our profession.]]></description>
</item>

<item>
    <title><![CDATA[How to create ads that consumers trust ]]></title>
    <link>http://www.imediaconnection.com/content/26915.asp</link>
    <description><![CDATA["Targeting" is incredibly useful -- but it just sounds creepy. Here are the resources we need to give consumers so they feel safe and empowered online.]]></description>
</item>

<item>
    <title><![CDATA[Social media: The next generation]]></title>
    <link>http://www.imediaconnection.com/content/26911.asp</link>
    <description><![CDATA[Facebook and Twitter are constantly evolving, but a wave of Facebook-like social networks is gaining steam. Here's a look at the social media landscape as it stands right now.]]></description>
</item>

<item>
    <title><![CDATA[Dead internet ideas: The "right" to target]]></title>
    <link>http://www.imediaconnection.com/content/26888.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
</item>

<item>
    <title><![CDATA["I declare war on viral media"]]></title>
    <link>http://www.imediaconnection.com/content/26877.asp</link>
    <description><![CDATA[Media scholar and "Convergence Culture" author Henry Jenkins speaks his mind about the transmedia revolution, internet buzz, and an alarming marketing trend. ]]></description>
</item>

<item>
    <title><![CDATA[It's time to do something about privacy]]></title>
    <link>http://www.imediaconnection.com/content/26873.asp</link>
    <description><![CDATA[Privacy talk bores many people, but this is an area where you need to be well informed to make smart choices. Here's a guide for getting started.]]></description>
</item>

<item>
    <title><![CDATA[Brand survival in an insurgent world]]></title>
    <link>http://www.imediaconnection.com/content/26859.asp</link>
    <description><![CDATA[Can military innovation be applied to how marketers approach social technology? See how some key counterinsurgency operations could help improve brand relevance and strategy.]]></description>
</item>

<item>
    <title><![CDATA[How big brands can harness the group-buying craze]]></title>
    <link>http://www.imediaconnection.com/content/26855.asp</link>
    <description><![CDATA[Collective couponing is exploding in popularity, and it's not just local businesses that can take advantage. See why this is a lucrative opportunity for brands both large and small.]]></description>
</item>

<item>
    <title><![CDATA[Looking for a job? Highlight your personal brand]]></title>
    <link>http://www.imediaconnection.com/content/26851.asp</link>
    <description><![CDATA[Competition for jobs is fierce right now, so you need to differentiate yourself anyway you can. Try these three methods that other employment-seekers are likely overlooking. ]]></description>
</item>

<item>
    <title><![CDATA[Take a tip from your B2B brethren's emails]]></title>
    <link>http://www.imediaconnection.com/content/26849.asp</link>
    <description><![CDATA[Different audiences usually require different strategies, but there are still some valuable approaches B2C marketers can learn from their business-focused counterparts.]]></description>
</item>

<item>
    <title><![CDATA[4 movie campaigns with awesome digital ]]></title>
    <link>http://www.imediaconnection.com/content/26833.asp</link>
    <description><![CDATA[Great digital campaigns should become extensions of the movies they market. Check out these recent noteworthy examples.]]></description>
</item>

<item>
    <title><![CDATA[The problem with "going viral"]]></title>
    <link>http://www.imediaconnection.com/content/26780.asp</link>
    <description><![CDATA[Advertisers looking to make the most of their marketing dollars often seek campaigns that will "go viral." Let's examine what that word really means and why it isn't a strategy.]]></description>
</item>

<item>
    <title><![CDATA[5 tips for hiring the right social media manager]]></title>
    <link>http://www.imediaconnection.com/content/26775.asp</link>
    <description><![CDATA[The market is saturated with so-called social media experts, but you can leave the "gurus" for teaching yoga. Follow these tips to find the best fit for your brand.]]></description>
</item>

<item>
    <title><![CDATA[Facebook's new functions (and how to leverage them)]]></title>
    <link>http://www.imediaconnection.com/content/26744.asp</link>
    <description><![CDATA[If you only look at Facebook as a place to have a fan page, you're missing the greater opportunity. Here's how to prepare for the future of this robust platform.]]></description>
</item>

<item>
    <title><![CDATA[Social referrals: How to attract this vital currency]]></title>
    <link>http://www.imediaconnection.com/content/26722.asp</link>
    <description><![CDATA[Socially referred traffic is taking its place alongside search as a critical area of marketing analysis and investment. Learn how to jazz up your site to benefit from the trend. ]]></description>
</item>

<item>
    <title><![CDATA[A call for more accountable social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/26698.asp</link>
    <description><![CDATA[It's time for truly integrated marketing that leverages social media with the metrics from other tactics. Strike the right balance between social media and other channels with these ideas.]]></description>
</item>

<item>
    <title><![CDATA[How to harness mob rule in your brand's favor]]></title>
    <link>http://www.imediaconnection.com/content/26673.asp</link>
    <description><![CDATA[See how and why social proof -- the increased likelihood of doing something when you see others doing it -- can turn up the heat on your marketing power. ]]></description>
</item>

<item>
    <title><![CDATA[I'm done checking in... for now]]></title>
    <link>http://www.imediaconnection.com/content/26672.asp</link>
    <description><![CDATA[Foursquare has nailed its growth strategy, now it's time to add a component that makes the product more compelling and adds a revenue stream to boot.]]></description>
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    <title><![CDATA[10 signs it's time for a social media makeover ]]></title>
    <link>http://www.imediaconnection.com/content/26663.asp</link>
    <description><![CDATA[Is your brand wasting its social media marketing opportunity? Read on to see if you've bought into these common misconceptions and counterproductive strategies.]]></description>
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    <title><![CDATA[Banishing CPMs forever]]></title>
    <link>http://www.imediaconnection.com/content/26661.asp</link>
    <description><![CDATA[The cost-per-thousand measurement doesn't translate into the online channel, where every medium enjoys a greater ability to target than old mass media. Let's look at the use of data to enhance targeting.]]></description>
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    <title><![CDATA[New ways your online community can pay off]]></title>
    <link>http://www.imediaconnection.com/content/26659.asp</link>
    <description><![CDATA[Community platforms are not only petri dishes of innovation, but also testing grounds for new jobs, technologies, and methodologies. Learn how to leverage them.]]></description>
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    <title><![CDATA[What separates the best branded social networks]]></title>
    <link>http://www.imediaconnection.com/content/26647.asp</link>
    <description><![CDATA[A strong niche social network is built on dynamic discussion and shared consumer interest. Here's what your network needs to attract the right audience.]]></description>
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    <title><![CDATA[Case study: Doubling sales through social media]]></title>
    <link>http://www.imediaconnection.com/content/26634.asp</link>
    <description><![CDATA[Need to drive product buzz -- and fast? See how one small brand leveraged the full social media spectrum to drive huge awareness and sales increases.]]></description>
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    <title><![CDATA[Using offline data to find your online customers]]></title>
    <link>http://www.imediaconnection.com/content/26632.asp</link>
    <description><![CDATA[Digital media channels are converging, and you need to combine data from various sources to find your desired audience. Use these tips to get started.]]></description>
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    <title><![CDATA[Rules for an air-tight social media strategy]]></title>
    <link>http://www.imediaconnection.com/content/26615.asp</link>
    <description><![CDATA[If your company has started even just one Twitter account, you'll want to check out these pointers for building a safe, and seamless, social plan.]]></description>
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    <title><![CDATA[Social media war rooms (and why you need one) ]]></title>
    <link>http://www.imediaconnection.com/content/26606.asp</link>
    <description><![CDATA[How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news.]]></description>
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    <title><![CDATA[The pros and cons of Facebook "likes"]]></title>
    <link>http://www.imediaconnection.com/content/26576.asp</link>
    <description><![CDATA[Not everyone who clicks a button on Facebook actually likes your brand. Here's why you need to be prepared to be thrown under the bus.]]></description>
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    <title><![CDATA[Facebook-savvy brands that might surprise you ]]></title>
    <link>http://www.imediaconnection.com/content/26567.asp</link>
    <description><![CDATA[Not all brands belong on Facebook, but some that might initially seem like bad fits are making great connections on the platform. Check out their inspiring success strategies.]]></description>
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    <title><![CDATA[Is it possible to over-invest in social media?]]></title>
    <link>http://www.imediaconnection.com/content/26555.asp</link>
    <description><![CDATA[Like every other marketing channel, social media requires the right strategy, effort, and budget to be truly successful. Follow these tips to make sure your efforts aren't in vain. ]]></description>
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    <title><![CDATA[Why we need to kill "social media"]]></title>
    <link>http://www.imediaconnection.com/content/26548.asp</link>
    <description><![CDATA[The social media conversation needs to shift away from setting up profile pages and instead focus on the transformative nature of this channel. Here's why.]]></description>
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    <title><![CDATA[6 experimental social media campaigns]]></title>
    <link>http://www.imediaconnection.com/content/26526.asp</link>
    <description><![CDATA[Even though most brands are delving into social media, bold moves in this space are few and far between. Take a lesson from these innovative endeavors.]]></description>
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    <title><![CDATA[Implications of Twitter's new (and obvious) ad model]]></title>
    <link>http://www.imediaconnection.com/content/26521.asp</link>
    <description><![CDATA[Twitter's new ad model changes the game for users, marketers, and the company itself. See why this is likely just the beginning of a larger evolution.]]></description>
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    <title><![CDATA[Fight your fear of social media]]></title>
    <link>http://www.imediaconnection.com/content/26503.asp</link>
    <description><![CDATA[Though there aren't any hard and fast rules for social media success, these guiding principles will help your brand go boldly where none have gone before.]]></description>
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    <title><![CDATA[5 steps to more-relevant marketing]]></title>
    <link>http://www.imediaconnection.com/content/26492.asp</link>
    <description><![CDATA[Customers are demanding precision marketing. Follow these guidelines to ensure your message resonates, rather than repulses. ]]></description>
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    <title><![CDATA[8 brand personalities Facebook and Twitter users hate ]]></title>
    <link>http://www.imediaconnection.com/content/26456.asp</link>
    <description><![CDATA[Looking to develop your brand's voice in the social sphere? Save yourself some trouble by avoiding these annoying social media stereotypes.]]></description>
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    <title><![CDATA[Before you make that social media leap...]]></title>
    <link>http://www.imediaconnection.com/content/26451.asp</link>
    <description><![CDATA[Use these five simple tips to avoid some of the common pitfalls associated with integrating social tools into your business initiatives. ]]></description>
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    <title><![CDATA[The new advertising metrics]]></title>
    <link>http://www.imediaconnection.com/content/26429.asp</link>
    <description><![CDATA[Word of mouth. Earned media. No matter what you call it, social connections are becoming important data points for marketers. Check out the technologies that are driving the future of online metrics.]]></description>
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    <title><![CDATA[The essentials of marketing to moms online]]></title>
    <link>http://www.imediaconnection.com/content/26428.asp</link>
    <description><![CDATA[If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.]]></description>
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    <title><![CDATA[Social media campaigns that moms love ]]></title>
    <link>http://www.imediaconnection.com/content/26419.asp</link>
    <description><![CDATA[Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.]]></description>
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    <title><![CDATA[Extend your connections with social targeting]]></title>
    <link>http://www.imediaconnection.com/content/26406.asp</link>
    <description><![CDATA[If you're a brand with lots of seemingly unmonetizeable social media fans, you might want to test to see if social targeting is for you.]]></description>
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    <title><![CDATA[3 case studies in social media crisis management]]></title>
    <link>http://www.imediaconnection.com/content/26378.asp</link>
    <description><![CDATA[When faced with a crisis, many brands have successfully used social media to put out the fire. Read on for the right way to use these invaluable tools when disaster strikes.]]></description>
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    <title><![CDATA[How not to fail at going global]]></title>
    <link>http://www.imediaconnection.com/content/26374.asp</link>
    <description><![CDATA[Will your brand be seen as an "ugly American" when it launches a campaign in a foreign market? Follow these plans to ensure that you won't get stopped at the border.]]></description>
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    <title><![CDATA[A 3-step plan for learning more about your audience]]></title>
    <link>http://www.imediaconnection.com/content/26357.asp</link>
    <description><![CDATA[A tactical combination of email, retargeting, and branded communities can help you reach consumers before the competition does. Find out how to get started. ]]></description>
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    <title><![CDATA[Don't let your social media presence crush your brand's future]]></title>
    <link>http://www.imediaconnection.com/content/26309.asp</link>
    <description><![CDATA[Online reputation management is more than just drowning out bad reviews and poor publicity. Take note of these strategies for helping your brand come out on top.]]></description>
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    <title><![CDATA[Hal Riney's secret digital weapon, and why you should worry]]></title>
    <link>http://www.imediaconnection.com/content/26304.asp</link>
    <description><![CDATA[Find out why the digital/traditional distinction does more harm than good, and why beautiful websites aren't all they're cracked up to be in this interview with the CEO of Publicis &amp; Hal Riney.]]></description>
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    <title><![CDATA[A different targeting method]]></title>
    <link>http://www.imediaconnection.com/content/26293.asp</link>
    <description><![CDATA[Traditional targeting methods just don't cut it anymore. See how attitudinal targeting connects brands to consumers with a new level of precision.]]></description>
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    <title><![CDATA[Retargeting: Helpful, harmful, or both?]]></title>
    <link>http://www.imediaconnection.com/content/26225.asp</link>
    <description><![CDATA[When is retargeting appropriate, and when can it be harmful to campaigns? Here's why the key consideration is the consumer's perception of appropriateness.]]></description>
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    <title><![CDATA[7 ways to grow your Facebook audience on the cheap]]></title>
    <link>http://www.imediaconnection.com/content/26223.asp</link>
    <description><![CDATA[The pressure is on to develop your social media presence into a lucrative marketing channel. Adopt these expert habits to make sure you don't let hasty decisions and bad investments derail your success. ]]></description>
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    <title><![CDATA[How spammers will change the face of social marketing]]></title>
    <link>http://www.imediaconnection.com/content/26214.asp</link>
    <description><![CDATA[As social media becomes noisier, some users are beginning to limit the scope of their online networks. Here's why that's a good thing for marketers who understand relevance.]]></description>
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    <title><![CDATA[Smitten by social media: How to channel your passion]]></title>
    <link>http://www.imediaconnection.com/content/26209.asp</link>
    <description><![CDATA[Marketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.]]></description>
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    <title><![CDATA[5 marketing battles that make no sense ]]></title>
    <link>http://www.imediaconnection.com/content/26202.asp</link>
    <description><![CDATA[Effective budget allocation doesn't always have to mean sacrifice. Check out these situations where marketers should be thinking "and" rather than "or."]]></description>
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    <title><![CDATA[The 4 Cs of scaling social media]]></title>
    <link>http://www.imediaconnection.com/content/26145.asp</link>
    <description><![CDATA[Whether you are just entering the social media ecosystem or have been part of the landscape for a couple of years, focus on these components to grow your presence, along with your success.]]></description>
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    <title><![CDATA[The underlying drivers of social media success]]></title>
    <link>http://www.imediaconnection.com/content/26115.asp</link>
    <description><![CDATA[Tired of trying to keep up with every new platform? Here's how to shift your focus from the shiny new toys to your real marketing objectives. ]]></description>
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    <title><![CDATA[How to turn user-generated content into profits ]]></title>
    <link>http://www.imediaconnection.com/content/26107.asp</link>
    <description><![CDATA[There's a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site. See how you can create value with every step. ]]></description>
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    <title><![CDATA[Digital demographics: 11 brands that are doing it right ]]></title>
    <link>http://www.imediaconnection.com/content/26103.asp</link>
    <description><![CDATA[Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.]]></description>
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    <title><![CDATA[7 things social media can't do ]]></title>
    <link>http://www.imediaconnection.com/content/25979.asp</link>
    <description><![CDATA[Understanding social media's limitations is perhaps more important than knowing its capabilities. Here are the situations in which social media reliance will fail you.]]></description>
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    <title><![CDATA[Keeping up with the face of Facebook]]></title>
    <link>http://www.imediaconnection.com/content/25963.asp</link>
    <description><![CDATA[There's no magic solution for keeping your brand on top throughout Facebook's many facelifts. But here are some simple tips for preparing yourself, and your clients, for inevitable updates. ]]></description>
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    <title><![CDATA[The next step in audience targeting]]></title>
    <link>http://www.imediaconnection.com/content/25940.asp</link>
    <description><![CDATA[Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity.]]></description>
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    <title><![CDATA[How to manage your brand in the age of social media]]></title>
    <link>http://www.imediaconnection.com/content/25939.asp</link>
    <description><![CDATA[The popularity of Facebook, Twitter, and YouTube means that a single post can make or break a brand. Learn how to identify potential brand nightmares and respond effectively. ]]></description>
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    <title><![CDATA[Tips for multicultural social media success]]></title>
    <link>http://www.imediaconnection.com/content/25934.asp</link>
    <description><![CDATA[If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.]]></description>
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    <title><![CDATA[3 ways to better target your next campaign]]></title>
    <link>http://www.imediaconnection.com/content/25905.asp</link>
    <description><![CDATA[Better data, automation, and cost savings have all made behavioral targeting more accurate. Here's how to implement three of BT's most popular tools.]]></description>
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    <title><![CDATA[Keep the FTC away from your sponsored tweets ]]></title>
    <link>http://www.imediaconnection.com/content/25885.asp</link>
    <description><![CDATA[Don't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls.]]></description>
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    <title><![CDATA[6 tips for connecting with social media content ]]></title>
    <link>http://www.imediaconnection.com/content/25860.asp</link>
    <description><![CDATA[Simply having a Facebook page or a Twitter account is no longer enough. Find out how to create content that fosters communication and brings you close to the consumer. ]]></description>
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    <title><![CDATA[Social media: Listen less and sell more]]></title>
    <link>http://www.imediaconnection.com/content/25820.asp</link>
    <description><![CDATA[Here are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel.]]></description>
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    <title><![CDATA[Turn your employees into social media ambassadors]]></title>
    <link>http://www.imediaconnection.com/content/25812.asp</link>
    <description><![CDATA[A sound digital marketing strategy can always use a boost from your brand's internal ambassadors. Follow these tips to get them spreading your message.]]></description>
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    <title><![CDATA[How targeted display can extend your influence ]]></title>
    <link>http://www.imediaconnection.com/content/25806.asp</link>
    <description><![CDATA[New audience segmentation and display retargeting technologies demonstrate how you can increase brand interactions, clicks, and conversions well beyond a given season.]]></description>
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    <title><![CDATA[How to avoid getting sued over social media]]></title>
    <link>http://www.imediaconnection.com/content/25805.asp</link>
    <description><![CDATA[Aggregating social media content leads to engaging campaigns, but you can easily run afoul of the law. Here are six tips for avoiding any serious consequences.]]></description>
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    <title><![CDATA[4 ways social media can save you time and money]]></title>
    <link>http://www.imediaconnection.com/content/25769.asp</link>
    <description><![CDATA[Take a look at how social media can be more impactful than your current strategies for marketing, PR, market research, and customer service. ]]></description>
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    <title><![CDATA[Social media tools that marketers shouldn't miss ]]></title>
    <link>http://www.imediaconnection.com/content/25720.asp</link>
    <description><![CDATA[This guide to the latest in social media resources will help you find your desired audiences and key influencers, and put the right content in front of them to build word of mouth.]]></description>
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    <title><![CDATA[Perplexing ethical dilemmas of online marketing]]></title>
    <link>http://www.imediaconnection.com/content/25704.asp</link>
    <description><![CDATA[The impact of agency-side audience development platforms has left industry stakeholders wondering whether supporting them is the right thing to do. Here are the questions we need to be asking ourselves.]]></description>
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    <title><![CDATA[The secrets of successful digital branding]]></title>
    <link>http://www.imediaconnection.com/content/25703.asp</link>
    <description><![CDATA[Southwest Airline's digital champion, Anne Murray, shares her outlook for marketing technology, views on the role of social media, and the key focal points for customer conversations. <BR>]]></description>
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    <title><![CDATA[6 elements shared by social media winners]]></title>
    <link>http://www.imediaconnection.com/content/25697.asp</link>
    <description><![CDATA[There's more to social media marketing than just building a profile page. Follow these rules to develop a campaign that engages and rewards your audience.]]></description>
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    <title><![CDATA[6 online campaigns that had to be pulled ]]></title>
    <link>http://www.imediaconnection.com/content/25690.asp</link>
    <description><![CDATA[When a marketing initiative upsets consumers, brands scurry to make amends, sometimes going so far as to pull the offending campaigns. Check out these recent online catastrophes that were not long for this world.]]></description>
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    <title><![CDATA[3 things every online ad should do]]></title>
    <link>http://www.imediaconnection.com/content/25682.asp</link>
    <description><![CDATA[Ad formats continue to evolve, but the fundamental requirements for success remain the same. Ensure your online ads adhere to this set of core principles.]]></description>
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    <title><![CDATA[Help your brand story get in character]]></title>
    <link>http://www.imediaconnection.com/content/25627.asp</link>
    <description><![CDATA[Using a fictional brand persona can help create a deeper connection between you and your audience. Use these tips and considerations to share your brand's themes more organically.]]></description>
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    <title><![CDATA[Stop renting, start owning your social media audience]]></title>
    <link>http://www.imediaconnection.com/content/25614.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.]]></description>
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    <title><![CDATA[10 signs your Facebook app will fail ]]></title>
    <link>http://www.imediaconnection.com/content/25607.asp</link>
    <description><![CDATA[Branded apps are all the rage, but how many truly succeed with users? Take a look at these surefire paths to failure and see how top brands are avoiding such pitfalls. ]]></description>
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    <title><![CDATA[Tactics for avoiding a viral nightmare]]></title>
    <link>http://www.imediaconnection.com/content/25579.asp</link>
    <description><![CDATA[A proactive brand management program puts your company's fans and advocates to work, balancing bad news when a potential PR crisis hits. Here are some tips on how to build a first-strike strategy.]]></description>
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    <title><![CDATA[3 steps for curbing social media pollution]]></title>
    <link>http://www.imediaconnection.com/content/25521.asp</link>
    <description><![CDATA[Social media gives everyone their own soapbox, but you won't be taken seriously if you chirp about everything and anything. Adhere to these ground rules if you want to be seen as an authority.]]></description>
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    <title><![CDATA[How marketers are blowing lead management]]></title>
    <link>http://www.imediaconnection.com/content/25503.asp</link>
    <description><![CDATA[Lead management is a critical and often-overlooked component of marketing. Check out these tips that you cannot afford to miss.]]></description>
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    <title><![CDATA[SEO tips for smarter social media]]></title>
    <link>http://www.imediaconnection.com/content/25497.asp</link>
    <description><![CDATA[Beyond drawing social media traffic to a website, marketers need to give users the chance to push content through their social spheres of influence. Here's how SEO can help.]]></description>
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    <title><![CDATA[The perils of ad-supported social media ]]></title>
    <link>http://www.imediaconnection.com/content/25471.asp</link>
    <description><![CDATA[Social media will eventually play a huge role in the ad-supported ecosystem, but currently, it's a dangerous landscape. Outlined here are the risks that are currently keeping it from reaching its full potential.]]></description>
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    <title><![CDATA[Top iMedia Agency Summit buzz topics]]></title>
    <link>http://www.imediaconnection.com/content/25440.asp</link>
    <description><![CDATA[Attendees of last week's iMedia Agency Summit in Arizona came together to discuss the latest trends influencing how they do business. Here are the hottest online discussion topics that emerged.]]></description>
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    <title><![CDATA[Making the most of your social media monitors]]></title>
    <link>http://www.imediaconnection.com/content/25436.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.]]></description>
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    <title><![CDATA[7 rules for aggregating brand content]]></title>
    <link>http://www.imediaconnection.com/content/25427.asp</link>
    <description><![CDATA[Letting the masses do some of your brand-based communication for you? Here are some sticky rules and regulations that you'll still be responsible for when launching a campaign of compiled content.]]></description>
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    <title><![CDATA[2 brands in the social media dark age]]></title>
    <link>http://www.imediaconnection.com/content/25393.asp</link>
    <description><![CDATA[Here's why the real challenge in doing social media the right way isn't found in best practices, it's in setting up social media from a resource and ownership perspective, then making sure that strategy honors the brand.]]></description>
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    <title><![CDATA[5 ways brands fail in social media]]></title>
    <link>http://www.imediaconnection.com/content/25360.asp</link>
    <description><![CDATA[Social media is the hottest thing in interactive marketing, but so many brands manage to screw things up. Here are five common mistakes to avoid. <BR>]]></description>
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    <title><![CDATA[Social networks that will shine in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25346.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney evaluates websites that have early adopters excited, and how they could become the next big thing.]]></description>
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    <title><![CDATA[Is ad targeting a privacy issue?]]></title>
    <link>http://www.imediaconnection.com/content/25343.asp</link>
    <description><![CDATA[The targeting of advertising is a small part of the much larger consumer privacy debate. Here's why even companies that are handling this issue appropriately need to stay on guard.]]></description>
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    <title><![CDATA[A scientific method to tame social media madness]]></title>
    <link>http://www.imediaconnection.com/content/25287.asp</link>
    <description><![CDATA[Trying to decide which social media tactics will best align with your marketing strategies and advance your operational objectives? Use this step-by-step guide to help build your plan. <BR>]]></description>
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    <title><![CDATA[Why Facebook is a tactic, not a strategy]]></title>
    <link>http://www.imediaconnection.com/content/25283.asp</link>
    <description><![CDATA[With more than 300 million users, Facebook has earned a place in your marketing strategy. But see why this tactic shouldn't be the only trick up your social media sleeve.]]></description>
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    <title><![CDATA[The power of social media partnerships]]></title>
    <link>http://www.imediaconnection.com/content/25225.asp</link>
    <description><![CDATA[Facebook and Twitter profiles are not enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.]]></description>
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    <title><![CDATA[4 ways to flaunt your brand's social media attitude ]]></title>
    <link>http://www.imediaconnection.com/content/25213.asp</link>
    <description><![CDATA[Which of these common social media personalities characterizes your brand? Find out how to unlock the potential within.]]></description>
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    <title><![CDATA[Blogging tips that will boost your conversions ]]></title>
    <link>http://www.imediaconnection.com/content/25179.asp</link>
    <description><![CDATA[Blogging is a terrific search marketing tool. Here's how to ensure your corporate blog is attracting the consumers most likely to convert.]]></description>
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    <title><![CDATA[Upcoming Facebook changes: 7 things brands need to know]]></title>
    <link>http://www.imediaconnection.com/content/25176.asp</link>
    <description><![CDATA[Be sure to understand the marketing implications of these changes before pitching your next Facebook project.]]></description>
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    <title><![CDATA[How to avoid social media burnout ]]></title>
    <link>http://www.imediaconnection.com/content/25160.asp</link>
    <description><![CDATA[It's easy to get worn down when trying to evaluate all the latest trends and innovations in social media. Here are some tips for avoiding a marketer meltdown.]]></description>
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    <title><![CDATA[How to fix broken behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/25146.asp</link>
    <description><![CDATA[A lot of BT fails because it can't determine exactly who visits a website. Here's a three-step process for solving the problem.]]></description>
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    <title><![CDATA[6 socially savvy brands ]]></title>
    <link>http://www.imediaconnection.com/content/25116.asp</link>
    <description><![CDATA[Not all social media platforms are created equal. Learn how these smart brands chose the right social media platforms for their needs and tailored campaigns to fit.]]></description>
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    <title><![CDATA[Why it's time to throw out the 80-20 rule]]></title>
    <link>http://www.imediaconnection.com/content/25109.asp</link>
    <description><![CDATA[Heaps of data generated by digital campaigns make it easier to find your best customers. Discover why smart companies are going after a smaller percentage of consumers than ever before.]]></description>
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    <title><![CDATA[Top 7 ad:tech buzz topics]]></title>
    <link>http://www.imediaconnection.com/content/25103.asp</link>
    <description><![CDATA[Attendees of last week's ad:tech New York had a lot to say about the insights they gleaned at the event. Here are the hottest online discussion topics that emerged.]]></description>
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    <title><![CDATA[How to keep pace with changing consumer mindsets]]></title>
    <link>http://www.imediaconnection.com/content/25090.asp</link>
    <description><![CDATA[Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment. ]]></description>
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    <title><![CDATA[Mastering the mix for social media]]></title>
    <link>http://www.imediaconnection.com/content/25072.asp</link>
    <description><![CDATA[Learn new strategies for social media in video, augmented reality, and mobile marketing. Get the scoop on new marketing opportunities in these podcasts from the iMedia Breakthrough Summit in Henderson, Nev.]]></description>
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    <title><![CDATA[How to protect your URL in a social world]]></title>
    <link>http://www.imediaconnection.com/content/24922.asp</link>
    <description><![CDATA[URL providers like tr.im and TinyURL provide a valuable service, but are they short-changing your brand? Here's why you should consider owning your own short URLs.]]></description>
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    <title><![CDATA[The social media golden rule]]></title>
    <link>http://www.imediaconnection.com/content/24920.asp</link>
    <description><![CDATA[In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.]]></description>
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    <title><![CDATA[4 steps for creating usable social media]]></title>
    <link>http://www.imediaconnection.com/content/24876.asp</link>
    <description><![CDATA[Launching&nbsp;social media campaigns is easy, but getting consumers to interact with your brand is a completely different challenge. Try employing these tactics.]]></description>
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    <title><![CDATA[Anticipating consumer desire with your site search]]></title>
    <link>http://www.imediaconnection.com/content/24840.asp</link>
    <description><![CDATA[The typical online search is too basic for automotive consumers who know exactly what they need. Take a look at how you can revamp your online auto sales.]]></description>
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    <title><![CDATA[When "funny" goes right (and wrong) for a brand]]></title>
    <link>http://www.imediaconnection.com/content/24815.asp</link>
    <description><![CDATA[Humor can be an advertiser's best weapon, but when a joke goes bad, it can often ruin a campaign. Here's why it pays to make sure users laugh with, not at, your brand.]]></description>
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    <title><![CDATA[Can digital rebuild trust in financial services?]]></title>
    <link>http://www.imediaconnection.com/content/24764.asp</link>
    <description><![CDATA[Can the financial sector bounce back in the public eye? See how these embattled companies can leverage social tools to regain trust while boosting branding.]]></description>
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    <title><![CDATA[8 tips for B2B social media  ]]></title>
    <link>http://www.imediaconnection.com/content/24755.asp</link>
    <description><![CDATA[A lack of understanding is holding many businesses back from leveraging the power of social media. Find out how to clear the confusion.]]></description>
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    <title><![CDATA[5 ways to ignite a social media frenzy ]]></title>
    <link>http://www.imediaconnection.com/content/24747.asp</link>
    <description><![CDATA[Few marketing vehicles can move your message like word of mouth. See how Ford, Pepperidge Farm, Starbucks, and other leading brands gave consumers something to talk about.]]></description>
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    <title><![CDATA[Web video's fastest growing market]]></title>
    <link>http://www.imediaconnection.com/content/24729.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.]]></description>
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    <title><![CDATA[Social media success: 3 absolute musts]]></title>
    <link>http://www.imediaconnection.com/content/24712.asp</link>
    <description><![CDATA[See why transparency, authenticity, and credibility aren't just social media catchphrases -- they're vital concepts that some companies&nbsp;employ better than others. ]]></description>
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    <title><![CDATA[4 reasons to shut up on Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/24703.asp</link>
    <description><![CDATA[The use of Twitter can become an addiction for a brand, but sometimes it's best to just say "no." Check out these instances in which microblogging can do more harm than good. ]]></description>
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    <title><![CDATA[Social media's shining marketing moments]]></title>
    <link>http://www.imediaconnection.com/content/24676.asp</link>
    <description><![CDATA[Take a look at some unique opportunities advertisers were given to engage with users on MySpace, LinkedIn, LiveJournal, and other social community sites.]]></description>
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    <title><![CDATA[How to avoid getting sucked into social hype]]></title>
    <link>http://www.imediaconnection.com/content/24670.asp</link>
    <description><![CDATA[Marketers are stuggling to keep their brands relevant in tougher times. In this episode of Marketing Obsessions with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip with the economy.]]></description>
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    <title><![CDATA[Putting the "social" back in social media]]></title>
    <link>http://www.imediaconnection.com/content/24647.asp</link>
    <description><![CDATA[With all the buzz surrounding social media, it is important to remember that the core principles behind engaging with customers never change. Here's why.]]></description>
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    <title><![CDATA[A second chance to connect with consumers]]></title>
    <link>http://www.imediaconnection.com/content/24631.asp</link>
    <description><![CDATA[The data you already have can help you trigger and launch customized campaigns that will keep customers coming back. Find out how to get started. ]]></description>
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    <title><![CDATA[Case studies: The value of online fandom]]></title>
    <link>http://www.imediaconnection.com/content/24584.asp</link>
    <description><![CDATA[The tools may be better, but the basic principles of social media remain the same. Hear about some updated techniques for listening, responding, empowering, and rewarding loyal supporters of your brand.]]></description>
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    <title><![CDATA[Does pay-per-tweet fit your brand's profile?]]></title>
    <link>http://www.imediaconnection.com/content/24563.asp</link>
    <description><![CDATA[Traditional display is being replaced by more active methods like sponsored conversations. Take a look at how this emerging marketing model works.]]></description>
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    <title><![CDATA[What will be the heir to the Twitter throne?]]></title>
    <link>http://www.imediaconnection.com/content/24503.asp</link>
    <description><![CDATA[What's next on the horizon&nbsp;for big digital breakthroughs? The staff at IPG's Emerging Media Lab offers its best bets for social media success.]]></description>
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    <title><![CDATA[Smutty campaigns that wouldn't fly ]]></title>
    <link>http://www.imediaconnection.com/content/24476.asp</link>
    <description><![CDATA[Sexuality, race, religion -- the fine lines that marketers must walk on these topics shift depending on where you are. Get educated on the cultural differences you need to respect. ]]></description>
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    <title><![CDATA[10 social media strategies from top brands]]></title>
    <link>http://www.imediaconnection.com/content/24470.asp</link>
    <description><![CDATA[Corporations&nbsp;like GE, Best Buy, and Cisco are all succeeding with social media. Discover what they've learned and how to apply it to your own endeavors.]]></description>
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    <title><![CDATA[10 essential Twitter apps for marketers]]></title>
    <link>http://www.imediaconnection.com/content/24459.asp</link>
    <description><![CDATA[If you're using Twitter in your marketing strategies, you'll want to learn about these add-ons that marketers are saying they can't live without.]]></description>
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    <title><![CDATA[5 fresh Facebook apps ]]></title>
    <link>http://www.imediaconnection.com/content/24437.asp</link>
    <description><![CDATA[When done right, Facebook applications represent the ultimate in consumer engagement. Meet the brands that are taking full advantage of this opportunity.]]></description>
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    <title><![CDATA[A step-by-step plan for finding your influentials]]></title>
    <link>http://www.imediaconnection.com/content/24434.asp</link>
    <description><![CDATA[Influence is the new online currency, but defining it -- and its true value -- is a complex task. Use this practical guide to find and leverage the best voices for your brand.]]></description>
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    <title><![CDATA[Find a social media strategy that works for you]]></title>
    <link>http://www.imediaconnection.com/content/24424.asp</link>
    <description><![CDATA[Is it better to build a page on Facebook or develop a customized, branded social network? Examine the pros and cons of each.]]></description>
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    <title><![CDATA[First aid for bad buzz]]></title>
    <link>http://www.imediaconnection.com/content/24374.asp</link>
    <description><![CDATA[Getting hammered in social media and on blogs? Find out how you can patch the relationship before your brand is permanently scarred.]]></description>
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    <title><![CDATA[Facebook's frighteningly impressive ad potential]]></title>
    <link>http://www.imediaconnection.com/content/24362.asp</link>
    <description><![CDATA[The social network has created one of the most powerful and elegant advertising tools ever seen. Take a lesson from these marketers who have learned how to tap into the opportunity. ]]></description>
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    <title><![CDATA[How to measure your social media campaign's impact ]]></title>
    <link>http://www.imediaconnection.com/content/24353.asp</link>
    <description><![CDATA[It's not enough to develop a social media marketing strategy -- you have to be able to gauge your level of success. Here are the basic steps your measurement program should include.]]></description>
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    <title><![CDATA[4 tools for easier social media management]]></title>
    <link>http://www.imediaconnection.com/content/24306.asp</link>
    <description><![CDATA[Convinced there aren't enough hours in the day to stay on top of everything related to social media? Try these handy tools that streamline the process.]]></description>
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    <title><![CDATA[Twitter's hidden marketing superpowers ]]></title>
    <link>http://www.imediaconnection.com/content/24297.asp</link>
    <description><![CDATA[There's more to Twitter than meets the eye. Is your brand taking advantage of some of the platform's lesser-known marketing opportunities?]]></description>
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    <title><![CDATA[6 ways to prepare your website for new markets]]></title>
    <link>http://www.imediaconnection.com/content/24286.asp</link>
    <description><![CDATA[Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.]]></description>
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    <title><![CDATA[5 rules for marketing in niche social networks ]]></title>
    <link>http://www.imediaconnection.com/content/24241.asp</link>
    <description><![CDATA[If you're tired of having your brand's voice muffled in the great wide world of social media, consider adopting a niche strategy. Here are some tips you'll need to succeed.]]></description>
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    <title><![CDATA[The gift that Facebook gives to your brand]]></title>
    <link>http://www.imediaconnection.com/content/24182.asp</link>
    <description><![CDATA[Virtual goods present a unique marketing opportunity, helping users to personalize their social network pages with your brand in mind. Find out how they can work for you.]]></description>
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    <title><![CDATA[6 social media platforms at a glance ]]></title>
    <link>http://www.imediaconnection.com/content/24165.asp</link>
    <description><![CDATA[Developing a successful social media strategy requires a clear understanding of the technology, users, opportunities, and challenges. This essential checklist will help you evaluate which channels are appropriate for your marketing efforts. ]]></description>
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    <title><![CDATA[Why social media is safer than you think]]></title>
    <link>http://www.imediaconnection.com/content/24143.asp</link>
    <description><![CDATA[Even in these turbulent times, not all new media spending needs to be put on hold. Here's why social media should be part of a secure and sound defensive strategy.]]></description>
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    <title><![CDATA[Social media marketing gets some love]]></title>
    <link>http://www.imediaconnection.com/content/24138.asp</link>
    <description><![CDATA[The ACPL funnel&nbsp;leaves a lot to be desired in the world of social media. Take a look at a new model that puts two-way communication back into the equation.]]></description>
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    <title><![CDATA[10 practical tips for Facebook fan pages]]></title>
    <link>http://www.imediaconnection.com/content/24109.asp</link>
    <description><![CDATA[Social media is a two-way conversation, and you need to be present and active to make it work. Follow this guide to fostering more loyal fans.]]></description>
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    <title><![CDATA[Social media agencies to watch ]]></title>
    <link>http://www.imediaconnection.com/content/24100.asp</link>
    <description><![CDATA[There's no shortage of so-called social media experts, but not all have the know-how you need. Here's a look at a few agencies you might want to poke, friend, or even hire.]]></description>
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    <title><![CDATA[5 brands that added value to communities]]></title>
    <link>http://www.imediaconnection.com/content/24078.asp</link>
    <description><![CDATA[If you are looking to reach out and connect with your brand's pre-existing fans and social groups, take a tip from these successful approaches.]]></description>
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    <title><![CDATA[Tips for evicting Facebook cybersquatters]]></title>
    <link>http://www.imediaconnection.com/content/24058.asp</link>
    <description><![CDATA[In the world of social media, squatters are an ever-present nuisance. If someone has stolen your brand identity on Facebook, follow these tips to take it back.]]></description>
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    <title><![CDATA[5 reasons Twitter simply doesn't matter]]></title>
    <link>http://www.imediaconnection.com/content/24055.asp</link>
    <description><![CDATA[Is Twitter the most powerful communications platform to ever emerge? Or an unwieldy, untargeted time-suck for the narcissistic? Here are a few reasons it could be considered the latter.]]></description>
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    <title><![CDATA[3 steps to viralizing your content]]></title>
    <link>http://www.imediaconnection.com/content/24052.asp</link>
    <description><![CDATA[If you think your branded content deserves the limelight, find out how to give it the best possible chance to shine.]]></description>
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    <title><![CDATA[8 digital pros worth following on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/24046.asp</link>
    <description><![CDATA[Lost in a sea of garbled tweets? Find out who's worth following and why. After all, on Twitter, you're only as good as the people you follow.]]></description>
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    <title><![CDATA[Pharma marketing more "social" than ever]]></title>
    <link>http://www.imediaconnection.com/content/24012.asp</link>
    <description><![CDATA[A recent article in Ad Age deemphasized the role of social media in pharmaceutical marketing. Here's why the author is just plain wrong.]]></description>
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    <title><![CDATA[5 social media campaign killers ]]></title>
    <link>http://www.imediaconnection.com/content/23999.asp</link>
    <description><![CDATA[Social media success requires a good deal of trial and error. But there are some clear-cut paths to embarrassment that you need to avoid. Here they are.]]></description>
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    <title><![CDATA[How to create a social media department]]></title>
    <link>http://www.imediaconnection.com/content/23984.asp</link>
    <description><![CDATA[Social media is the hottest trend in interactive, and brands want to take advantage right now. If you're thinking about taking the plunge, here's what you'll need.]]></description>
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    <title><![CDATA[How to take ad personalization beyond BT]]></title>
    <link>http://www.imediaconnection.com/content/23941.asp</link>
    <description><![CDATA[The marketing dream of true one-to-one relationships with consumers has yet to be realized. Here's what personalized media can do that behavioral targeting can't.]]></description>
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    <title><![CDATA[8 social media sins to avoid]]></title>
    <link>http://www.imediaconnection.com/content/23906.asp</link>
    <description><![CDATA[For every social media success story, there are dozens of failures. Here's a look at the most common mistakes that turn companies anti-social in a social world.]]></description>
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    <title><![CDATA[Will Twitter prevail where others failed? ]]></title>
    <link>http://www.imediaconnection.com/content/23895.asp</link>
    <description><![CDATA[While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.]]></description>
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    <title><![CDATA[6 ways to dispel fear and loathing of social media]]></title>
    <link>http://www.imediaconnection.com/content/23875.asp</link>
    <description><![CDATA[With the current hype around social media's role in the marketing mix, it often remains an important tactic in search of a strategic objective. Here's how to get past that.]]></description>
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    <title><![CDATA[The keys to managing your Twitter talent]]></title>
    <link>http://www.imediaconnection.com/content/23873.asp</link>
    <description><![CDATA[You've got a Twitter account, but now what? Stick to this strategy to ensure your Twitterers are representing your brand correctly and getting the most out of microblogging.]]></description>
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    <title><![CDATA[5 social media strategies you need]]></title>
    <link>http://www.imediaconnection.com/content/23856.asp</link>
    <description><![CDATA[Your brand is going social, whether you like it or not. Here's&nbsp;how you can&nbsp;embrace social media rather than being dragged in reluctantly.]]></description>
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    <title><![CDATA[What your audience is looking for in a widget]]></title>
    <link>http://www.imediaconnection.com/content/23854.asp</link>
    <description><![CDATA[Different widgets are suited for different environments and consumer needs. Find out why social widgets are your best bet for reaching users.]]></description>
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    <title><![CDATA[Build a better bond with bloggers]]></title>
    <link>http://www.imediaconnection.com/content/23809.asp</link>
    <description><![CDATA[Follow these tips to make the sponsored-conversation equation pay off for your brand.]]></description>
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    <title><![CDATA[5 essentials for social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/23805.asp</link>
    <description><![CDATA[Social media marketing can increase brand awareness and sales for your business. But it takes real work to be successful. Follow these steps to get in the game.]]></description>
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    <title><![CDATA[How to score the coveted retweet]]></title>
    <link>http://www.imediaconnection.com/content/23790.asp</link>
    <description><![CDATA[Retweets beget more followers who are likely to match the demographic you are seeking. Here's how you can increase your chances of getting passed along, while staying true to your brand.]]></description>
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    <title><![CDATA[9 keys to the perfect corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/23782.asp</link>
    <description><![CDATA[Simply having a company blog might have set your marketing apart a few years back, but today brand blogs are a necessity. The question is, how do you make them worthwhile for your users?]]></description>
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    <title><![CDATA[Why Twitter can do more harm than good]]></title>
    <link>http://www.imediaconnection.com/content/23760.asp</link>
    <description><![CDATA[Does your boss or client think Twitter is the only thing that matters? Tell them to think again. If time and resources are at a premium, Twitter can actually hurt your brand.]]></description>
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    <title><![CDATA[Why agencies' social media use doesn't matter]]></title>
    <link>http://www.imediaconnection.com/content/23748.asp</link>
    <description><![CDATA[Here's why agencies shouldn't be picked on for not using particular social media tactics themselves, and why Ad Age has it all wrong.]]></description>
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    <title><![CDATA[5 mistakes to avoid when launching a viral campaign]]></title>
    <link>http://www.imediaconnection.com/content/23718.asp</link>
    <description><![CDATA[With the abundance of rich media composition and creation tools, here's how brands can capture mindshare with less effort and budget spend than ever before. ]]></description>
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    <title><![CDATA[5 outstanding corporate blogs ]]></title>
    <link>http://www.imediaconnection.com/content/23681.asp</link>
    <description><![CDATA[A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.]]></description>
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    <title><![CDATA[Surefire steps to SEO success abroad]]></title>
    <link>http://www.imediaconnection.com/content/23672.asp</link>
    <description><![CDATA[A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are&nbsp;five easy steps that will help your international push exceed expectations.]]></description>
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    <title><![CDATA[Peter Guber's magic formula for marketing success]]></title>
    <link>http://www.imediaconnection.com/content/23670.asp</link>
    <description><![CDATA[How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story. ]]></description>
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    <title><![CDATA[4 hot social media applications for internal use]]></title>
    <link>http://www.imediaconnection.com/content/23665.asp</link>
    <description><![CDATA[Is your team&nbsp;missing valuable opportunities to share industry knowledge with each other? Communicating more efficiently is easier than you might expect with these tools. ]]></description>
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    <title><![CDATA[Key tools for tracking online trends]]></title>
    <link>http://www.imediaconnection.com/content/23615.asp</link>
    <description><![CDATA[Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.]]></description>
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    <title><![CDATA[Social media: How to separate hype from utility]]></title>
    <link>http://www.imediaconnection.com/content/23594.asp</link>
    <description><![CDATA[Buzz is rarely an undesirable commodity, but given the increasing need to target marketing activity where it&nbsp;will be&nbsp;most effective, can embracing any new social media trend guarantee a successful campaign?]]></description>
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    <title><![CDATA[Survival strategies for behavioral marketers ]]></title>
    <link>http://www.imediaconnection.com/content/23524.asp</link>
    <description><![CDATA[Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.]]></description>
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    <title><![CDATA[Where to find your free focus group]]></title>
    <link>http://www.imediaconnection.com/content/23513.asp</link>
    <description><![CDATA[Are you missing out on an opportunity to engage your target consumers? Illustrating findings from a recent industry study, JCPenney and adidas show you how it's done. ]]></description>
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    <title><![CDATA[How to succeed across the social media spectrum]]></title>
    <link>http://www.imediaconnection.com/content/23491.asp</link>
    <description><![CDATA[Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.]]></description>
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    <title><![CDATA[What a behavioral opt-in world looks like]]></title>
    <link>http://www.imediaconnection.com/content/23475.asp</link>
    <description><![CDATA[If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.]]></description>
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    <title><![CDATA[Why Twitter will soon become obsolete ]]></title>
    <link>http://www.imediaconnection.com/content/23465.asp</link>
    <description><![CDATA[No matter what you've heard, Twitter is not the final answer to social media marketing. Here's why marketers who are investing heavily in this microblogging platform need to find wiser ways to spend their time and money. ]]></description>
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    <title><![CDATA[How to market your social media presence]]></title>
    <link>http://www.imediaconnection.com/content/23462.asp</link>
    <description><![CDATA[You may be tweeting, blogging, and friending consumers like crazy, but are you enabling your targets to find and follow you everywhere? Find out how to advertise and cross-pollinate your social media outreach.]]></description>
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    <title><![CDATA[5 reasons why it pays to shorten your URLs]]></title>
    <link>http://www.imediaconnection.com/content/23449.asp</link>
    <description><![CDATA[Microblogging doesn't leave much room for your domain name in links, but the payoff of using a URL shortener is worth the sacrifice. Find out more about the marketing opportunities a smaller link provides.]]></description>
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    <title><![CDATA[Why B2B companies need social media too]]></title>
    <link>http://www.imediaconnection.com/content/23447.asp</link>
    <description><![CDATA[B2B companies need to be personable, responsible, and communicative. Here's why they can't afford to neglect blogs, LinkedIn, Twitter, and other social channels.]]></description>
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    <title><![CDATA[Empower your social media users]]></title>
    <link>http://www.imediaconnection.com/content/23419.asp</link>
    <description><![CDATA[Does your campaign stem from the user? Are you focused on the right metrics from the start? Find out how to get the most from your program with these tips. ]]></description>
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    <title><![CDATA[How to use Twitter to mitigate a crisis]]></title>
    <link>http://www.imediaconnection.com/content/23342.asp</link>
    <description><![CDATA[Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.]]></description>
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    <title><![CDATA[Why brands should rethink partnerships with bloggers ]]></title>
    <link>http://www.imediaconnection.com/content/23300.asp</link>
    <description><![CDATA[Bloggers and the brands they sometimes represent have been caught in the FTC's crosshairs. Here&nbsp;are a few examples that highlight just how convoluted this battle might become. ]]></description>
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    <title><![CDATA[Twitter brand smackdown: The winners and losers ]]></title>
    <link>http://www.imediaconnection.com/content/23259.asp</link>
    <description><![CDATA[Check out these sets of competitors and see which are leveraging the microblogging platform to its utmost potential.]]></description>
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    <title><![CDATA[9 tips for dealing with social media enemies]]></title>
    <link>http://www.imediaconnection.com/content/23205.asp</link>
    <description><![CDATA[Social media provides an instant platform for anyone -- including opponents of your brand. Learn how to handle them --&nbsp; and hopefully win them over -- by following sound advice from our experts.]]></description>
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    <title><![CDATA[Social media: Whose job is it anyway? ]]></title>
    <link>http://www.imediaconnection.com/content/23165.asp</link>
    <description><![CDATA[In the online world, all media is quickly becoming social. But which part of your team should be responsible for handling it? Six industry leaders share their opinions.]]></description>
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    <title><![CDATA[Social media vs. social responsibility]]></title>
    <link>http://www.imediaconnection.com/content/23162.asp</link>
    <description><![CDATA[There is a new obligation now that social media has transferred ownership of brands to consumers: If we like something, we need to speak up.]]></description>
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    <title><![CDATA[Where do we draw the line on consumer profiling?]]></title>
    <link>http://www.imediaconnection.com/content/23155.asp</link>
    <description><![CDATA[Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.]]></description>
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    <title><![CDATA[5 Twitter marketing experiments ]]></title>
    <link>http://www.imediaconnection.com/content/23146.asp</link>
    <description><![CDATA[Whether it's a tax return giant or a gourmet taco truck, companies are finding ways to leverage the popular microblogging tool with these innovative business approaches.]]></description>
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    <title><![CDATA[9 tips to find your social sweet spot]]></title>
    <link>http://www.imediaconnection.com/content/23066.asp</link>
    <description><![CDATA[The endorsements social network marketing provides are more powerful than plain impressions, but you can damage your brand with too much of a good thing. Learn how to strike the right balance. ]]></description>
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    <title><![CDATA[Launch an awesome Facebook app in 10 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/23065.asp</link>
    <description><![CDATA[Over the past two years, brands have launched countless Facebook applications, with varying degrees of success. If you're still testing the waters, here are the tips you need to keep in mind.]]></description>
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    <title><![CDATA[How to maximize a brand's social relevance]]></title>
    <link>http://www.imediaconnection.com/content/23062.asp</link>
    <description><![CDATA[Well-targeted messaging and content can move consumers from superficial&nbsp;contact with brands to deeper engagement. See why traditional and digital are irrevocably tied when trying to reach this goal.]]></description>
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    <title><![CDATA[Getting to the bottom of marketing inspiration]]></title>
    <link>http://www.imediaconnection.com/content/23020.asp</link>
    <description><![CDATA[Good storytelling can lead to more successful social interactions with your customers. See how Levi's, FedEx, and others are using this technique to create marketing that has meaning. ]]></description>
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    <title><![CDATA[The targeting strategy you can't afford to ignore]]></title>
    <link>http://www.imediaconnection.com/content/23014.asp</link>
    <description><![CDATA[Looking for increased impact with a reduced budget? A combination of targeting approaches can boost purchase intent by 45 percent while doubling positive brand perception.]]></description>
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    <title><![CDATA[Why some summer movie campaigns fail to engage ]]></title>
    <link>http://www.imediaconnection.com/content/22987.asp</link>
    <description><![CDATA[Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?]]></description>
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    <title><![CDATA[4 signs you're a social media failure]]></title>
    <link>http://www.imediaconnection.com/content/22944.asp</link>
    <description><![CDATA[Check out these&nbsp;snafus made by Jenny Craig, Weight Watchers, Royal Caribbean, Skittles, and others, and see how similar situations could be turned into successes for your brand.]]></description>
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    <title><![CDATA[Key objectives for a killer social media play]]></title>
    <link>http://www.imediaconnection.com/content/22904.asp</link>
    <description><![CDATA[With clear guidelines from brands, savvy media buyers are&nbsp;best positioned to help agencies create effective social media campaigns that guarantee results.]]></description>
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    <title><![CDATA[How to rescue the flailing auto sector]]></title>
    <link>http://www.imediaconnection.com/content/22895.asp</link>
    <description><![CDATA[While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around. ]]></description>
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    <title><![CDATA[How automotive can survive the perfect storm]]></title>
    <link>http://www.imediaconnection.com/content/22869.asp</link>
    <description><![CDATA[With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now. ]]></description>
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    <title><![CDATA[The dark side of Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22850.asp</link>
    <description><![CDATA[Twitter, like email, is great for moving bits of data, but it is not an experience, and it is not a conversation. Learn why the platform might be a false start for marketers.]]></description>
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    <title><![CDATA[The ills and frills of social media]]></title>
    <link>http://www.imediaconnection.com/content/22821.asp</link>
    <description><![CDATA[The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it. ]]></description>
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    <title><![CDATA[Contextual earns a seat at the adult table]]></title>
    <link>http://www.imediaconnection.com/content/22819.asp</link>
    <description><![CDATA[Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight. ]]></description>
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    <title><![CDATA[Top link-building strategies for your corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/22808.asp</link>
    <description><![CDATA[Corporate blogs are all about building&nbsp;lasting relationships and improving search engine optimization. Here's how to develop a social media link-building strategy.]]></description>
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    <title><![CDATA[5 companies that should buy Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22795.asp</link>
    <description><![CDATA[Our industry experts take a look at what could happen and who could benefit from the purchase of the microblogging giant.]]></description>
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    <title><![CDATA[Meet the brands that 'get' Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/22790.asp</link>
    <description><![CDATA[Whether your brand has an official Twitter account or not, users on the microblogging platform are talking about you. And if you're not tweeting back, you're losing.]]></description>
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    <title><![CDATA[Innovate or die: Managing the barriers to change]]></title>
    <link>http://www.imediaconnection.com/content/22785.asp</link>
    <description><![CDATA[The shelf life for audience attention is decreasing, so innovation is key to keeping mindshare focused on your brand. See how key thought leaders are refining the process for creating and communicating what's new.]]></description>
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    <title><![CDATA[Why LinkedIn is essential for brand marketers ]]></title>
    <link>http://www.imediaconnection.com/content/22777.asp</link>
    <description><![CDATA[LinkedIn founder Reid Hoffman discusses the network's unique niche, the most common professional blunders made on the site, and how the platform will evolve in the coming years. ]]></description>
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    <title><![CDATA[How to use BT to reach U.S. Hispanics  ]]></title>
    <link>http://www.imediaconnection.com/content/22771.asp</link>
    <description><![CDATA[Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.]]></description>
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    <title><![CDATA[7 tips for the perfect Twitter profile]]></title>
    <link>http://www.imediaconnection.com/content/22751.asp</link>
    <description><![CDATA[The decision to follow your Twitter account is made quickly. Make sure your page has what it takes to attract and keep an audience. ]]></description>
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    <title><![CDATA[How to breathe life into your loyalty program]]></title>
    <link>http://www.imediaconnection.com/content/22745.asp</link>
    <description><![CDATA[Loyalty programs often leave consumers caring about points instead of your brand. Here's how to build a relationship that benefits both you and your best customers.]]></description>
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    <title><![CDATA[5 ways to create content for social media and SEO]]></title>
    <link>http://www.imediaconnection.com/content/22712.asp</link>
    <description><![CDATA[The heart of a brand's social media plan should revolve around interesting content. Here's how to maximize content value by attracting users no matter where they travel online.]]></description>
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    <title><![CDATA[How social media can resurrect your brand's reputation]]></title>
    <link>http://www.imediaconnection.com/content/22699.asp</link>
    <description><![CDATA[You know social media has hit a new high when even GM, the third-largest advertiser in the U.S., can't adequately maintain conversations about its brands. Here's why all brands should start getting their feet wet in social media.]]></description>
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    <title><![CDATA[Bloggers beware: Big Brother is watching]]></title>
    <link>http://www.imediaconnection.com/content/22663.asp</link>
    <description><![CDATA[I understand the differences between commercial speech and political speech, and that undisclosed corporate shilling is a problem. But do I think the government should have dominion over online product recommendations?]]></description>
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    <title><![CDATA[7 marketing mistakes to avoid on Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/22655.asp</link>
    <description><![CDATA[Having a profile for your brand on the popular microblogging site isn't enough. You have to create a real presence. Our expert shows you how.]]></description>
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    <title><![CDATA[How to engage customers in your business decisions ]]></title>
    <link>http://www.imediaconnection.com/content/22602.asp</link>
    <description><![CDATA[With marketing budgets getting cut, private online communities should be viewed as an efficient, low-cost&nbsp;outlet&nbsp;to engage consumers. Here's how including your most prized customers in executive discussions can pay off in spades.]]></description>
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    <title><![CDATA[How to craft a social media plan that connects]]></title>
    <link>http://www.imediaconnection.com/content/22575.asp</link>
    <description><![CDATA[If you want consumers to interact with you online, you'll need to give them a reason to do so. Follow these tips to strengthen brand loyalty through social media.]]></description>
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    <title><![CDATA[Battle of the marketing sexes]]></title>
    <link>http://www.imediaconnection.com/content/22532.asp</link>
    <description><![CDATA[Does the female brain have an edge when it comes to marketing, or is that a myth? Take a look at some science that may fuel an industry gender war. ]]></description>
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    <title><![CDATA[5 ways to connect with your existing social media fans]]></title>
    <link>http://www.imediaconnection.com/content/22523.asp</link>
    <description><![CDATA[Brands have a responsibility to use social media to engage their fans and make them feel important. Follow these rules if you want to treat them right.]]></description>
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    <title><![CDATA[3 ways Google will positively impact targeting]]></title>
    <link>http://www.imediaconnection.com/content/22515.asp</link>
    <description><![CDATA[Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.]]></description>
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    <title><![CDATA[Jimmy Wales: Why the recession won't kill digital media]]></title>
    <link>http://www.imediaconnection.com/content/22473.asp</link>
    <description><![CDATA[The Wikipedia founder says branding through user-generated content is the future of online media, so go for it while it's still cheap. ]]></description>
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    <title><![CDATA[The rules of engagement marketing]]></title>
    <link>http://www.imediaconnection.com/content/22466.asp</link>
    <description><![CDATA[An exciting new age in marketing has arrived in which interacting and building relationships with customers is the key to delivering unprecedented ROI. ]]></description>
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    <title><![CDATA[A free DIY approach to social media]]></title>
    <link>http://www.imediaconnection.com/content/22455.asp</link>
    <description><![CDATA[You don't need a huge budget or a big agency to start harnessing the power of Facebook, LinkedIn, and Twitter. These five methods will increase your audience -- all by yourself. ]]></description>
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    <title><![CDATA[10 ways to boost the value of your corporate blog ]]></title>
    <link>http://www.imediaconnection.com/content/22426.asp</link>
    <description><![CDATA[Like every other marketing initiative, a company's blog should deliver a measurable return on investment. Here's how to make the most of yours. ]]></description>
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    <title><![CDATA[Twitter, Zappos, and the science of happiness]]></title>
    <link>http://www.imediaconnection.com/content/22393.asp</link>
    <description><![CDATA[Can interactive bring happiness <I>and</I> marketing success? See what Zappos CEO Tony Hsieh got everyone tweeting about at SXSWi.]]></description>
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    <title><![CDATA[Rocket your brand into the Twittersphere]]></title>
    <link>http://www.imediaconnection.com/content/22381.asp</link>
    <description><![CDATA[Wondering how best to get on board the Twitter train? Watch as four brands explain how they are harnessing social networks to connect with consumers.]]></description>
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    <title><![CDATA[Taking risks with Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22376.asp</link>
    <description><![CDATA[Take a look at these uses (and abuses) of Twitter to see if there really is a sensible marketing application for the platform. ]]></description>
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    <title><![CDATA[Turning MySpace into Mom's space]]></title>
    <link>http://www.imediaconnection.com/content/22277.asp</link>
    <description><![CDATA[They're powerful, outspoken, and know how to band together to make brands sit up and take notice of their needs. Find out how and why you should seek the approval of moms for your next campaign. ]]></description>
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    <title><![CDATA[10 tips for getting started in apps marketing ]]></title>
    <link>http://www.imediaconnection.com/content/22275.asp</link>
    <description><![CDATA[Ready to dip your toes into the expanding pool of social media applications? Don't go to the negotiating table unless you are armed with this information for getting the right deal for your brand. ]]></description>
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    <title><![CDATA[How to avoid risky targeting data]]></title>
    <link>http://www.imediaconnection.com/content/22249.asp</link>
    <description><![CDATA[Lots of online ad salespeople can promise you exactly the audience you're looking to target. But what happens when you dig deeper into how they're targeting ads?]]></description>
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    <title><![CDATA[Does Facebook own your data?]]></title>
    <link>http://www.imediaconnection.com/content/22203.asp</link>
    <description><![CDATA[If the issue of data ownership isn't settled properly, those who know far less about how behavioral targeting works are going to be the ones to shape how this business evolves. ]]></description>
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    <title><![CDATA[4 new opportunities in ad targeting]]></title>
    <link>http://www.imediaconnection.com/content/22193.asp</link>
    <description><![CDATA[Ad targeting has the potential to become more sophisticated and reach users in unexpected ways. Here are the fundamental shifts marketers are going to see in the near future.]]></description>
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    <title><![CDATA[Which social media ads are right for you?]]></title>
    <link>http://www.imediaconnection.com/content/22191.asp</link>
    <description><![CDATA[Data shows that many consumers welcome advertising on social networks, so take a look at how fan pages, branded virtual gifts, and more can lead to&nbsp;powerful user interactions. ]]></description>
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    <title><![CDATA[4 points to consider when tackling Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22181.asp</link>
    <description><![CDATA[Twitter can be a great business tool, but there is so much more to it than firing off short marketing messages. Keep these tips in mind before you sit down to tweet.]]></description>
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    <title><![CDATA[The greatest social media opportunities for brands]]></title>
    <link>http://www.imediaconnection.com/content/22162.asp</link>
    <description><![CDATA[Although social networks are more popular than ever, the jury is still out on the role brands should play in these portals. iMedia asked leading brand marketers to discuss their strategies for making a splash.]]></description>
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    <title><![CDATA[5 ways to mix art and science in ad targeting]]></title>
    <link>http://www.imediaconnection.com/content/22161.asp</link>
    <description><![CDATA[There are many open-ended avenues to successfully reaching your target audience. Here are five steps to help determine the right goals and stick to a plan that works.]]></description>
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    <title><![CDATA[Engagement ads that create lasting impressions]]></title>
    <link>http://www.imediaconnection.com/content/22114.asp</link>
    <description><![CDATA[By using your ad-delivery mechanism to promote your own brand, you can leverage your existing technology to&nbsp;connect with&nbsp;your audience and build loyalty.]]></description>
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    <title><![CDATA[How can Facebook be worth $15 billion?]]></title>
    <link>http://www.imediaconnection.com/content/22094.asp</link>
    <description><![CDATA[In light of recent news articles concerning its true worth, how can Facebook even approach the valuation put forth after an investment by Microsoft? Here's some back-of-the-napkin math.]]></description>
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    <title><![CDATA[10 tools for breaking into Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22070.asp</link>
    <description><![CDATA[Trying to get a handle on this fast-growing micro-blogging platform? Here are some useful tips for getting started and making the most of your time and connections. ]]></description>
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    <title><![CDATA[3 social media nightmares ]]></title>
    <link>http://www.imediaconnection.com/content/22050.asp</link>
    <description><![CDATA[With new media come new opportunities -- and new traps. Check out these three recent social media dustups and the lessons they taught us.]]></description>
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    <title><![CDATA[How to avoid selling to the wrong customer]]></title>
    <link>http://www.imediaconnection.com/content/22012.asp</link>
    <description><![CDATA[To maximize&nbsp;returns during short holiday sales cycles, marketers need&nbsp;their messaging to be as exact as possible.&nbsp;Behavioral segments&nbsp;can help you reach&nbsp;the consumers you're actually looking for.]]></description>
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    <title><![CDATA[Limit experimentation and focus on proven ROI]]></title>
    <link>http://www.imediaconnection.com/content/21994.asp</link>
    <description><![CDATA[It's time&nbsp;to shift from experimentation to a consolidated group of social marketing outlets. Here are five reasons even the most innovative digital marketers are narrowing their resources. ]]></description>
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    <title><![CDATA[How to be a LinkedIn superstar ]]></title>
    <link>http://www.imediaconnection.com/content/21944.asp</link>
    <description><![CDATA[The people you meet and do business with expect you to be wired into their community. Here's how to market yourself and your business through this powerful social network. ]]></description>
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    <title><![CDATA[SEO success in any language]]></title>
    <link>http://www.imediaconnection.com/content/21902.asp</link>
    <description><![CDATA[In this global economy, your web presence needs to bridge international divides. Here are some pointers for incorporating translation into your search optimization strategy. ]]></description>
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    <title><![CDATA[3 brands using consumer benefit the right way]]></title>
    <link>http://www.imediaconnection.com/content/21858.asp</link>
    <description><![CDATA[In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.]]></description>
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    <title><![CDATA[Are social networks mining fool's gold?]]></title>
    <link>http://www.imediaconnection.com/content/21844.asp</link>
    <description><![CDATA[Marketers remain wary about putting dollars into social networks. iMedia asked a few agency trendsetters what they feel needs to be done to keep social networks viable and profitable as advertising platforms.]]></description>
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    <title><![CDATA[Heralding the death of non-social media ]]></title>
    <link>http://www.imediaconnection.com/content/21807.asp</link>
    <description><![CDATA[Think your brand should avoid social media? Good luck. If your marketing efforts don't currently involve social media, you're already playing catch-up. Here's why -- and how -- to get in the game. ]]></description>
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    <title><![CDATA[The right questions for choosing a social platform]]></title>
    <link>http://www.imediaconnection.com/content/21805.asp</link>
    <description><![CDATA[When creating a social media application, choosing the right place to host it is a top concern. Ask these questions to ensure that your app will live where your consumers do.]]></description>
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    <title><![CDATA[8 ways to increase targeting effectiveness]]></title>
    <link>http://www.imediaconnection.com/content/21475.asp</link>
    <description><![CDATA[The best weapon publishers and advertisers have for fighting off the effects of the recession is consumer behavior data.&nbsp;Follow these tips for incorporating this powerful&nbsp;tool into your strategy.]]></description>
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    <title><![CDATA[Branding without brands: 3 success stories ]]></title>
    <link>http://www.imediaconnection.com/content/21456.asp</link>
    <description><![CDATA[Through creative media strategies, marketers can communicate more effectively than ever before -- without shoving their brands down consumers' throats. Check out these examples of companies that got it right.]]></description>
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    <title><![CDATA[How to align with your audience's passions ]]></title>
    <link>http://www.imediaconnection.com/content/21411.asp</link>
    <description><![CDATA[By engaging your audiences on an emotional level, you position yourself to shape their behavior.&nbsp;See how this tried-and-true offline strategy translates to the online world. ]]></description>
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    <title><![CDATA[Don't be a social media flop]]></title>
    <link>http://www.imediaconnection.com/content/21272.asp</link>
    <description><![CDATA[There are numerous misguided approaches to using social media as an advertising channel. In these economic hard times, accountability will matter more than it has for a very long time.]]></description>
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    <title><![CDATA[Re-targeting options you may be missing]]></title>
    <link>http://www.imediaconnection.com/content/21271.asp</link>
    <description><![CDATA[Advertisers usually love to buy re-targeting impressions, but they can't find enough of them. Here are some tips&nbsp;for getting more.<BR>]]></description>
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    <title><![CDATA[Thrifty tips for brand promotions]]></title>
    <link>http://www.imediaconnection.com/content/21233.asp</link>
    <description><![CDATA[The sliding economy won't keep your clients from needing new campaigns. Here are three ways you can trim your budgets while keeping brand promotions going strong. ]]></description>
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    <title><![CDATA[What bandwidth caps mean for marketers]]></title>
    <link>http://www.imediaconnection.com/content/21201.asp</link>
    <description><![CDATA[Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.]]></description>
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    <title><![CDATA[Social networking: Where it's headed]]></title>
    <link>http://www.imediaconnection.com/content/21158.asp</link>
    <description><![CDATA[Understand how social networking is evolving, which users are found in what networks and how to engage audiences as this medium starts to come into its own.]]></description>
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    <title><![CDATA[5 ways to bring targeting to another channel]]></title>
    <link>http://www.imediaconnection.com/content/21147.asp</link>
    <description><![CDATA[Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver&nbsp;relevant content to your email subscribers.]]></description>
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    <title><![CDATA[The keys to beneficial brand/blogger relationships]]></title>
    <link>http://www.imediaconnection.com/content/21126.asp</link>
    <description><![CDATA[It's easy to embrace the blogosphere without creating an overt advertorial relationship. Here's how brands and blogs are working to overcome the stigma of "selling out."]]></description>
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    <title><![CDATA[The art of self defense against brand-jacking]]></title>
    <link>http://www.imediaconnection.com/content/21110.asp</link>
    <description><![CDATA[If your brand is online, it's susceptible to consumer influence&nbsp;-- both benign and malicious. See what steps your company can take to mitigate the risks.<BR>]]></description>
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    <title><![CDATA[How financial marketers are staying afloat]]></title>
    <link>http://www.imediaconnection.com/content/20901.asp</link>
    <description><![CDATA[With a potential economic depression at the forefront of customers' minds, financial institutions focus on building trust in a changing world.]]></description>
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    <title><![CDATA[The secret to branding among teens and tweens ]]></title>
    <link>http://www.imediaconnection.com/content/20883.asp</link>
    <description><![CDATA[If you want to connect with teens and tweens, you need to play where they play. Check out these examples of brands that are getting it right.]]></description>
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    <title><![CDATA[Eco-friendly campaigns that excel]]></title>
    <link>http://www.imediaconnection.com/content/20863.asp</link>
    <description><![CDATA[Marketing opportunity can still knock -- even when the economy is taking its lumps. See which automotive companies are spinning "green" into gold with some innovative and relevant campaigns.]]></description>
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    <title><![CDATA[LinkedIn's insights on cracking social media]]></title>
    <link>http://www.imediaconnection.com/content/20855.asp</link>
    <description><![CDATA[Think buying on social networks is all the same? Think again. LinkedIn's director of ad sales, Steve Patrizi,&nbsp;gives you the inside scoop on leveraging the space.]]></description>
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    <title><![CDATA[How to use your hiring process to boost your brand]]></title>
    <link>http://www.imediaconnection.com/content/20842.asp</link>
    <description><![CDATA[An individual's impression formed while applying for a job can be both powerful and lasting. By capitalizing on this process, your brand can earn strong advocates.]]></description>
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    <title><![CDATA[Your guide to steering the social dialogue]]></title>
    <link>http://www.imediaconnection.com/content/20808.asp</link>
    <description><![CDATA[Social media offers the opportunity to directly connect with consumers, but savvy brands know you've got to test the waters before you dive into the discussion.]]></description>
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    <title><![CDATA[How to tailor display to every user]]></title>
    <link>http://www.imediaconnection.com/content/20734.asp</link>
    <description><![CDATA[You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.]]></description>
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    <title><![CDATA[3 top tools for branding in a Web 2.0 world]]></title>
    <link>http://www.imediaconnection.com/content/20723.asp</link>
    <description><![CDATA[As more sites and services emerge, retaining your brand identity in the Web 2.0 space is bound to get more complex. Get some helpful tips for sites and strategies that will make you stand out in the clutter. ]]></description>
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    <title><![CDATA[How to create better brand advocates ]]></title>
    <link>http://www.imediaconnection.com/content/20695.asp</link>
    <description><![CDATA[Vocal consumer communities can be effective extensions of your sales team&nbsp;-- if you know how to get them on your side. ]]></description>
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    <title><![CDATA[How brands can win in the blogosphere]]></title>
    <link>http://www.imediaconnection.com/content/20664.asp</link>
    <description><![CDATA[Blogs offer very safe environments for advertisers, but it's still important to plan your full strategy before jumping in. Technorati CEO Richard Jalichandra explains why.]]></description>
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    <title><![CDATA[Social media's killer app]]></title>
    <link>http://www.imediaconnection.com/content/20658.asp</link>
    <description><![CDATA[Having a presence in the social space is a time commitment. But how do you avoid social media overload, and is there a third option that streamlines the networking process?]]></description>
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    <title><![CDATA[Why the networks are blowing the social scene]]></title>
    <link>http://www.imediaconnection.com/content/20626.asp</link>
    <description><![CDATA[Can the big TV networks promote their shows through social media without faking authenticity or losing creative control? See whether "Heroes" and "Fringe" are doing enough to drive awareness and tune-in.&nbsp; ]]></description>
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    <title><![CDATA[Paramount's new-style movie marketing]]></title>
    <link>http://www.imediaconnection.com/content/20623.asp</link>
    <description><![CDATA[With "Tropic Thunder" and "Eagle Eye," Paramount's Amy Powell is changing the game for interactive movie marketing. She sits down with our chief content officer to talk about it.]]></description>
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    <title><![CDATA[Secrets of viral fame]]></title>
    <link>http://www.imediaconnection.com/content/20614.asp</link>
    <description><![CDATA[Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.]]></description>
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    <title><![CDATA[BT only tells half the story]]></title>
    <link>http://www.imediaconnection.com/content/20588.asp</link>
    <description><![CDATA[If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates. ]]></description>
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    <title><![CDATA[How agencies tackle social media]]></title>
    <link>http://www.imediaconnection.com/content/20561.asp</link>
    <description><![CDATA[Social media offers huge insight into consumer behavior, but how do you get the most out of this&nbsp;complex medium? ]]></description>
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    <title><![CDATA[5 marketing tips for tackling Twitter]]></title>
    <link>http://www.imediaconnection.com/content/20495.asp</link>
    <description><![CDATA[Discover how Dell, JetBlue, H&amp;R Block and even Obama are leveraging this tool to connect with target audiences. ]]></description>
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    <title><![CDATA[Navigate the blogosphere's biggest ad networks]]></title>
    <link>http://www.imediaconnection.com/content/20486.asp</link>
    <description><![CDATA[Millions of consumers read blogs, including your target audience. Make the most of this growing marketing opportunity&nbsp;with&nbsp;the right niche&nbsp;ad network.]]></description>
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    <title><![CDATA[Stop neglecting your viral metrics]]></title>
    <link>http://www.imediaconnection.com/content/20411.asp</link>
    <description><![CDATA[Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.]]></description>
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    <title><![CDATA[Tips for successful media seeding]]></title>
    <link>http://www.imediaconnection.com/content/20363.asp</link>
    <description><![CDATA[Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps. ]]></description>
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    <title><![CDATA[Cloud computing and cars: a web services primer]]></title>
    <link>http://www.imediaconnection.com/content/20362.asp</link>
    <description><![CDATA[Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure. ]]></description>
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    <title><![CDATA[Why social media demands killer creative]]></title>
    <link>http://www.imediaconnection.com/content/20358.asp</link>
    <description><![CDATA[Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform. ]]></description>
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    <title><![CDATA[Your BT campaign checklist]]></title>
    <link>http://www.imediaconnection.com/content/20318.asp</link>
    <description><![CDATA[Learn how to get greater returns from your next campaign with these crucial action items for targeting success. ]]></description>
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    <title><![CDATA[The new definition of spam]]></title>
    <link>http://www.imediaconnection.com/content/20316.asp</link>
    <description><![CDATA[Getting a consumer's opt-in isn't enough. New research indicates your legitimate email promotions are still being discarded as spam. Here's what you can do about it. ]]></description>
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    <title><![CDATA[Social advertising: a plan for viral success]]></title>
    <link>http://www.imediaconnection.com/content/20302.asp</link>
    <description><![CDATA[You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.]]></description>
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    <title><![CDATA[How to conquer online video advertising]]></title>
    <link>http://www.imediaconnection.com/content/20292.asp</link>
    <description><![CDATA[Pre-roll? Overlay? Who cares? Marketers need to focus less on ad formats and more on how behavioral targeting will influence online video consumption. ]]></description>
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    <title><![CDATA[Is your brand at social media's ground zero?]]></title>
    <link>http://www.imediaconnection.com/content/20251.asp</link>
    <description><![CDATA[Facebook, MySpace and other social networks can be very tempting for marketers but challenging for the brand overall. Consider these obstacles you may encounter on the road to social media success. ]]></description>
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    <title><![CDATA[Avoid social networking aggression]]></title>
    <link>http://www.imediaconnection.com/content/20237.asp</link>
    <description><![CDATA[Running an online community means occasionally having to deal with the anti-social antics of trolls. Underscore Marketing's president lays out a plan for keeping the peace.]]></description>
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    <title><![CDATA[6 questions for potential targeting providers]]></title>
    <link>http://www.imediaconnection.com/content/20232.asp</link>
    <description><![CDATA[One provider's definition of targeting can vary markedly from another's. Find out what to consider when choosing the partner that will work best for you.]]></description>
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    <title><![CDATA[It's a blogger's world; learn to fit in]]></title>
    <link>http://www.imediaconnection.com/content/20161.asp</link>
    <description><![CDATA[Bloggers offer marketers a new way to reach consumers, but you will need to know their rules before you can play in their sandbox. Check out these tips to make sure you engage them the right way.]]></description>
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    <title><![CDATA[Cuil loses its cool, Facebook app yanked ]]></title>
    <link>http://www.imediaconnection.com/content/20101.asp</link>
    <description><![CDATA[On the web, good news travels fast, but disaster spreads at the speed of light. See which brands belly-flopped this week, and how MySpace nipped a potential catastrophe in the bud.]]></description>
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    <title><![CDATA[10 steps to capture the cool crowd ]]></title>
    <link>http://www.imediaconnection.com/content/20099.asp</link>
    <description><![CDATA[Motivate influential consumers on your behalf and watch your campaign spread like wildfire. ]]></description>
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    <title><![CDATA[Best bets for branded word of mouth]]></title>
    <link>http://www.imediaconnection.com/content/20097.asp</link>
    <description><![CDATA[Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.]]></description>
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    <title><![CDATA[Why your BT campaign doesn't deliver]]></title>
    <link>http://www.imediaconnection.com/content/20093.asp</link>
    <description><![CDATA[Marketers sometimes lose sight of the role BT plays in their integrated plans. Underscore Marketing's president examines why this happens and how to stay on track.]]></description>
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    <title><![CDATA[Top 10 social media misconceptions]]></title>
    <link>http://www.imediaconnection.com/content/20056.asp</link>
    <description><![CDATA[Think beyond Facebook and stop being a control freak. Our author provides these and other tips for making the most of your social media campaign. ]]></description>
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    <title><![CDATA[Zuckerberg reveals aggressive growth plan, and more]]></title>
    <link>http://www.imediaconnection.com/content/20046.asp</link>
    <description><![CDATA[Facebook has a new look, Yahoo is still independent and BT may be able to predict the future. Sort of. See what happened this week in interactive.]]></description>
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    <title><![CDATA[Savvy marketers deliver service that sells]]></title>
    <link>http://www.imediaconnection.com/content/20036.asp</link>
    <description><![CDATA[Recent Nike and Visa campaigns provide true value to customers and prospects. Learn how to boost your brand through similar online strategies. ]]></description>
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    <title><![CDATA[Achieve viral results without leaving your site]]></title>
    <link>http://www.imediaconnection.com/content/20015.asp</link>
    <description><![CDATA[Facebook and Twitter can be powerful tools, but neither has as much juice as your website. Find out how to make your No. 1 digital asset the centerpiece of your social media strategy.]]></description>
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    <title><![CDATA[7 deadly myths of behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/20010.asp</link>
    <description><![CDATA[Contrary to popular belief, BT is not a cure for all marketing ailments. Take a look at these misconceptions, and learn more about the truth behind them.]]></description>
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    <title><![CDATA[Online video: who is leading by example?]]></title>
    <link>http://www.imediaconnection.com/content/19989.asp</link>
    <description><![CDATA[Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up. ]]></description>
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    <title><![CDATA[3 things to consider before marketing on Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/19976.asp</link>
    <description><![CDATA[Facebook users are on guard against marketing-heavy applications.&nbsp;Underscore Marketing's president offers some tips for launching an application&nbsp;that users will embrace, not reject.]]></description>
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    <title><![CDATA[Understand the 4 BT methods ]]></title>
    <link>http://www.imediaconnection.com/content/19935.asp</link>
    <description><![CDATA[Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.]]></description>
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    <title><![CDATA[LinkedIn secrets to marketing success ]]></title>
    <link>http://www.imediaconnection.com/content/19929.asp</link>
    <description><![CDATA[LinkedIn offers you access to influential business decision makers, as well as a space to market your brand. Here's how to take advantage of the site and its functionality.]]></description>
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    <title><![CDATA[Has social media lost its luster?]]></title>
    <link>http://www.imediaconnection.com/content/19921.asp</link>
    <description><![CDATA[Impressions may be through the roof, but social networks aren't the apple of a serious media buyer's eye anymore. Get the inside scoop on what's working in that finicky space and why some brands just won't go there -- period.]]></description>
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    <title><![CDATA[Add insight to engagement with biometrics]]></title>
    <link>http://www.imediaconnection.com/content/19893.asp</link>
    <description><![CDATA[The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.]]></description>
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    <title><![CDATA[Women in online: how to get an edge]]></title>
    <link>http://www.imediaconnection.com/content/19873.asp</link>
    <description><![CDATA[Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them. ]]></description>
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    <title><![CDATA[BT's critical role in life-stage marketing]]></title>
    <link>http://www.imediaconnection.com/content/19855.asp</link>
    <description><![CDATA[Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.]]></description>
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    <title><![CDATA[3 tactics to make Web 2.0 work ]]></title>
    <link>http://www.imediaconnection.com/content/19839.asp</link>
    <description><![CDATA[Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers.]]></description>
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    <title><![CDATA[Digital entertainment: the next Y2K?]]></title>
    <link>http://www.imediaconnection.com/content/19817.asp</link>
    <description><![CDATA[Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think. ]]></description>
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    <title><![CDATA[New media gets you the right audience]]></title>
    <link>http://www.imediaconnection.com/content/19789.asp</link>
    <description><![CDATA[Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why. ]]></description>
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    <title><![CDATA[Ad campaigns that could have done better]]></title>
    <link>http://www.imediaconnection.com/content/19785.asp</link>
    <description><![CDATA[Could classic ad campaigns have benefitted from social media? Underscore Marketing's president looks at how things might have been in advertising's heyday. ]]></description>
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    <title><![CDATA[Brand vs. product: what really drives reputation?]]></title>
    <link>http://www.imediaconnection.com/content/19771.asp</link>
    <description><![CDATA[As an increasing number of consumers are making purchasing decisions based on product innovation rather than brand loyalty, marketers need to adopt a new mindset.]]></description>
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    <title><![CDATA[The X Factor: Can Fox conquer social media?]]></title>
    <link>http://www.imediaconnection.com/content/19764.asp</link>
    <description><![CDATA[As the entire media system is about to completely fracture, did Fox make the right move by jumping into the social media fracas? Here are four simple rules to live by.]]></description>
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    <title><![CDATA[Face your targeting fears]]></title>
    <link>http://www.imediaconnection.com/content/19759.asp</link>
    <description><![CDATA[Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.]]></description>
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    <title><![CDATA[Are you neglecting half of your audience?]]></title>
    <link>http://www.imediaconnection.com/content/19662.asp</link>
    <description><![CDATA[If you&nbsp;don't monetize your site or advertising for foreign visitors, you're leaving lots of euros, pounds and shekels on the table.]]></description>
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    <title><![CDATA[What it takes for an ad to go viral]]></title>
    <link>http://www.imediaconnection.com/content/19654.asp</link>
    <description><![CDATA[Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.]]></description>
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    <title><![CDATA[Learn to syndicate your brand identity]]></title>
    <link>http://www.imediaconnection.com/content/19650.asp</link>
    <description><![CDATA[To get the greatest value out of your social networking strategy, you need to communicate consistently across every platform used. An online communities expert explains how. ]]></description>
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    <title><![CDATA[Why plain old relevance won't get you the sale]]></title>
    <link>http://www.imediaconnection.com/content/19586.asp</link>
    <description><![CDATA[Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach. ]]></description>
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    <title><![CDATA[Dear Dawn: Is soliciting user content safe?]]></title>
    <link>http://www.imediaconnection.com/content/19581.asp</link>
    <description><![CDATA[Great user-generated content comes from great brand planning. MindComet explains how to create a framework for creativity.]]></description>
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    <title><![CDATA[Don't shout louder, aim better]]></title>
    <link>http://www.imediaconnection.com/content/19579.asp</link>
    <description><![CDATA[Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.]]></description>
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    <title><![CDATA[How marketers can make or break a blockbuster]]></title>
    <link>http://www.imediaconnection.com/content/19533.asp</link>
    <description><![CDATA[Take a look at how the major studios are using new media to market 2008's popcorn flicks, and see who's succumbing to the biggest new trend -- audience fatigue. ]]></description>
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    <title><![CDATA[The X Factor: If the Pope gets social media, why can't we?]]></title>
    <link>http://www.imediaconnection.com/content/19513.asp</link>
    <description><![CDATA[Now that social media has shattered the illusion of brand control, is your company ready for this brave new world?]]></description>
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    <title><![CDATA[Branding beyond borders]]></title>
    <link>http://www.imediaconnection.com/content/19507.asp</link>
    <description><![CDATA[Savvy brand managers know that there is a social network life outside of Facebook. Find out more about the importance of culture on other sites and how you can put this knowledge to work for you]]></description>
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    <title><![CDATA[Getting to influencers the behavioral way]]></title>
    <link>http://www.imediaconnection.com/content/19482.asp</link>
    <description><![CDATA[You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.]]></description>
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    <title><![CDATA[Use social networks to boost search results]]></title>
    <link>http://www.imediaconnection.com/content/19464.asp</link>
    <description><![CDATA[Looking for creative SEO tactics? Here's a four-step strategy for constructing a social network seeding campaign.]]></description>
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    <title><![CDATA[Why agencies are failing]]></title>
    <link>http://www.imediaconnection.com/content/19453.asp</link>
    <description><![CDATA[With more eyes turning to interactive, agencies aren't doing enough to connect with evolving consumers. Find out what you're missing. ]]></description>
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    <title><![CDATA[Key innovations from the world of auto marketing]]></title>
    <link>http://www.imediaconnection.com/content/19405.asp</link>
    <description><![CDATA[In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions. ]]></description>
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    <title><![CDATA[How Papa John's averted a WOM disaster]]></title>
    <link>http://www.imediaconnection.com/content/19390.asp</link>
    <description><![CDATA[A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt --&nbsp;offering 23-cent pizzas to eager customers.]]></description>
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    <title><![CDATA[The target audience you shouldn't ignore]]></title>
    <link>http://www.imediaconnection.com/content/19377.asp</link>
    <description><![CDATA[Is your brand top of mind for moms? Find out from BabyCenter Global President, Tina Sharkey, why this hot audience segment can make or break your brand, as well as how to get in their good graces. ]]></description>
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    <title><![CDATA[The truth about web video seeding]]></title>
    <link>http://www.imediaconnection.com/content/19358.asp</link>
    <description><![CDATA[Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.]]></description>
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    <title><![CDATA[Your dedicated social media staffer]]></title>
    <link>http://www.imediaconnection.com/content/19350.asp</link>
    <description><![CDATA[If you're still looking to get a better handle on Web 2.0, it may be time to hire someone to specifically track and improve&nbsp;your brand's social media presence.]]></description>
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    <title><![CDATA[Tap into the sphere of influencers]]></title>
    <link>http://www.imediaconnection.com/content/19349.asp</link>
    <description><![CDATA[Paul Martecchini explains how marketers can leverage new technologies to reach their prime audience. ]]></description>
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    <title><![CDATA[How to spot a BT faker]]></title>
    <link>http://www.imediaconnection.com/content/19275.asp</link>
    <description><![CDATA[Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.]]></description>
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    <title><![CDATA[BT discipline for newbies]]></title>
    <link>http://www.imediaconnection.com/content/19242.asp</link>
    <description><![CDATA[If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.]]></description>
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    <title><![CDATA[10 experts weigh in on marketing to U.S. Hispanics]]></title>
    <link>http://www.imediaconnection.com/content/19222.asp</link>
    <description><![CDATA[In this definitive guide, experts from Ford, Google, eMarketer, AOL Latino and others provide insight on how to reach this growing, lucrative and often misunderstood market online.]]></description>
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    <title><![CDATA[Inside the GM digital bombshell ]]></title>
    <link>http://www.imediaconnection.com/content/19186.asp</link>
    <description><![CDATA[GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.]]></description>
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    <title><![CDATA[Create an agency out of chaos ]]></title>
    <link>http://www.imediaconnection.com/content/19177.asp</link>
    <description><![CDATA[The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.]]></description>
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    <title><![CDATA[6 tips for building community]]></title>
    <link>http://www.imediaconnection.com/content/19164.asp</link>
    <description><![CDATA[Nurturing communities with a natural linkage to your business can be an&nbsp;incredibly effective way&nbsp;to build your brand. Here's how to get started.]]></description>
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    <title><![CDATA[Do users really want to be in control? ]]></title>
    <link>http://www.imediaconnection.com/content/19160.asp</link>
    <description><![CDATA[Our media strategies editor suggests that user-generated content is more about the user, less about the content, and therefore remains a challenge to advertisers.]]></description>
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    <title><![CDATA[4 ways to overcome brand stigma]]></title>
    <link>http://www.imediaconnection.com/content/19133.asp</link>
    <description><![CDATA[Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.]]></description>
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    <title><![CDATA[Combined forces strengthen BT's effect]]></title>
    <link>http://www.imediaconnection.com/content/19115.asp</link>
    <description><![CDATA[Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.]]></description>
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    <title><![CDATA[Tips for success in a Web 2.0 world]]></title>
    <link>http://www.imediaconnection.com/content/19108.asp</link>
    <description><![CDATA[MRM Worldwide's digital strategist outlines three key considerations for keeping up&nbsp;with the new online consumer.]]></description>
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    <title><![CDATA[Are advertisers killing Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/19057.asp</link>
    <description><![CDATA[Is a social network <EM>really</EM> an ad platform? Consider the nature of the site before you buy.]]></description>
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    <title><![CDATA[What guys want, online]]></title>
    <link>http://www.imediaconnection.com/content/19056.asp</link>
    <description><![CDATA[The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.]]></description>
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    <title><![CDATA[The X Factor: MySpace is better than yours]]></title>
    <link>http://www.imediaconnection.com/content/19037.asp</link>
    <description><![CDATA[When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers --&nbsp;and at a content-engaging level --&nbsp;are on MySpace.]]></description>
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    <title><![CDATA[Dear Dawn: How do we reach influencers?]]></title>
    <link>http://www.imediaconnection.com/content/19010.asp</link>
    <description><![CDATA[Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.]]></description>
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    <title><![CDATA[How to monetize social media]]></title>
    <link>http://www.imediaconnection.com/content/18989.asp</link>
    <description><![CDATA[Underscore Marketing's president thinks social media aggregators may have the answer to the platform's scale and relevance issues. See why.]]></description>
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    <title><![CDATA[The key to holistic marketing]]></title>
    <link>http://www.imediaconnection.com/content/18985.asp</link>
    <description><![CDATA[Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.]]></description>
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    <title><![CDATA[An industry wake-up call]]></title>
    <link>http://www.imediaconnection.com/content/18977.asp</link>
    <description><![CDATA[With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.]]></description>
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    <title><![CDATA[The X Factor: The high price of protecting privacy]]></title>
    <link>http://www.imediaconnection.com/content/18951.asp</link>
    <description><![CDATA[The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.]]></description>
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    <title><![CDATA[How to save BT from regulators]]></title>
    <link>http://www.imediaconnection.com/content/18926.asp</link>
    <description><![CDATA[In light of the&nbsp;current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights <EM>and</EM> behavioral targeting.]]></description>
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    <title><![CDATA[Know how your ads are targeted]]></title>
    <link>http://www.imediaconnection.com/content/18911.asp</link>
    <description><![CDATA[As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.]]></description>
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    <title><![CDATA[Why GM gambled $1.5B on digital]]></title>
    <link>http://www.imediaconnection.com/content/18878.asp</link>
    <description><![CDATA[Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?]]></description>
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    <title><![CDATA[Confessions of a Facebook rookie]]></title>
    <link>http://www.imediaconnection.com/content/18871.asp</link>
    <description><![CDATA[As consumers like me struggle to get the best use out of social media, marketers need to show us the value.]]></description>
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    <title><![CDATA[Can online gain lost viewers?]]></title>
    <link>http://www.imediaconnection.com/content/18862.asp</link>
    <description><![CDATA[Your online efforts can bring disgruntled post-strike TV viewers back into the fold; find out how.]]></description>
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    <title><![CDATA[Your key demographic speaks its mind]]></title>
    <link>http://www.imediaconnection.com/content/18825.asp</link>
    <description><![CDATA[Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.]]></description>
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    <title><![CDATA[How to reach business contacts on social media]]></title>
    <link>http://www.imediaconnection.com/content/18820.asp</link>
    <description><![CDATA[Here's a list of best practices to keep&nbsp;your Facebook and LinkedIn business connections alive and strong.]]></description>
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    <title><![CDATA[The essential targeting starter kit]]></title>
    <link>http://www.imediaconnection.com/content/18811.asp</link>
    <description><![CDATA[Think you're ready for behavioral targeting? Think again. First consider these five important questions. ]]></description>
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    <title><![CDATA[Viral marketing: pass it on]]></title>
    <link>http://www.imediaconnection.com/content/18761.asp</link>
    <description><![CDATA[The potential brand benefits are worth the intermediate work of viral campaigns. Andreas Roell shows you why. ]]></description>
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    <title><![CDATA[The X Factor: Facebook, are you listening?]]></title>
    <link>http://www.imediaconnection.com/content/18693.asp</link>
    <description><![CDATA[Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?]]></description>
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    <title><![CDATA[Analyzing beyond the leads]]></title>
    <link>http://www.imediaconnection.com/content/18676.asp</link>
    <description><![CDATA[Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.]]></description>
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    <title><![CDATA[3 factors improving BT's aim]]></title>
    <link>http://www.imediaconnection.com/content/18668.asp</link>
    <description><![CDATA[Marketers have gone from mass marketing to macro targeting, but the process can be even more efficient. Find out how.]]></description>
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    <title><![CDATA[Get in on the social shopping craze]]></title>
    <link>http://www.imediaconnection.com/content/18640.asp</link>
    <description><![CDATA[The social element of shopping is manifesting in many ways online, providing marketers with&nbsp;opportunities -- and challenges. NetPlus Marketing's president describes the environment.]]></description>
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    <title><![CDATA[Avoid these Facebook faux pas]]></title>
    <link>http://www.imediaconnection.com/content/18612.asp</link>
    <description><![CDATA[Before your brand tries its luck on social networks, consider this advice to make sure you don't end up with egg on your face. ]]></description>
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    <title><![CDATA[Dear Dawn: social media has us stumped]]></title>
    <link>http://www.imediaconnection.com/content/18594.asp</link>
    <description><![CDATA[Morpheus Media provides help for a reader looking to justify social media marketing buys.]]></description>
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    <title><![CDATA[Find the right social network for your brand]]></title>
    <link>http://www.imediaconnection.com/content/18577.asp</link>
    <description><![CDATA[Learn how to narrow the social network field and target the right prospects by partnering with lead generation providers.]]></description>
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    <title><![CDATA[3 themes shaping behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/18549.asp</link>
    <description><![CDATA[As marketers&nbsp;test BT&nbsp;waters, they will need to come to grips with a still-evolving landscape and integrate some of the key lessons of the past 10 years.]]></description>
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    <title><![CDATA[Word of mouth: empower or cower]]></title>
    <link>http://www.imediaconnection.com/content/18444.asp</link>
    <description><![CDATA[Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will&nbsp;benefit you both.]]></description>
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    <title><![CDATA[Sandwich eaters spark UGA debate]]></title>
    <link>http://www.imediaconnection.com/content/18420.asp</link>
    <description><![CDATA[Subway's recent suit against Quiznos for claims made in user-generated ads raises some sticky legal questions. An attorney explores the issue.]]></description>
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    <title><![CDATA[Build a media plan that's right on target]]></title>
    <link>http://www.imediaconnection.com/content/18410.asp</link>
    <description><![CDATA[Learn how to balance behavioral, contextual and demographic buying strategies to get in front of the user you're really after.]]></description>
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    <title><![CDATA[Powerful niches to park your ads in]]></title>
    <link>http://www.imediaconnection.com/content/18393.asp</link>
    <description><![CDATA[Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started. ]]></description>
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    <title><![CDATA[Defining the success of modern marketing]]></title>
    <link>http://www.imediaconnection.com/content/18365.asp</link>
    <description><![CDATA[Our media strategies editor&nbsp;lays out some guidelines for navigating the technologically dependant, data-driven media and marketing environment.]]></description>
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    <title><![CDATA[Mr. Engineer? Facebook is on line 1]]></title>
    <link>http://www.imediaconnection.com/content/18352.asp</link>
    <description><![CDATA[When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications.]]></description>
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    <title><![CDATA[A revenue-generating idea for publishers]]></title>
    <link>http://www.imediaconnection.com/content/18348.asp</link>
    <description><![CDATA[Here are five ways behavioral targeting can boost a website's bottom line. ]]></description>
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    <title><![CDATA[Is the influencer model dead or evolved?]]></title>
    <link>http://www.imediaconnection.com/content/18328.asp</link>
    <description><![CDATA[It has been said that the influencer model is dead. That may be true offline, but it is alive -- and essential to marketers -- on the net.]]></description>
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<item>
    <title><![CDATA[Making sense of social media]]></title>
    <link>http://www.imediaconnection.com/content/18301.asp</link>
    <description><![CDATA[Integrating social media into your marketing efforts deserves as much attention to detail as you would give to other similarly budgeted programs.]]></description>
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    <title><![CDATA[Google's view of autos for 2008]]></title>
    <link>http://www.imediaconnection.com/content/18294.asp</link>
    <description><![CDATA[The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.]]></description>
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    <title><![CDATA[Controlling a brand conversation]]></title>
    <link>http://www.imediaconnection.com/content/18203.asp</link>
    <description><![CDATA[You can't&nbsp;really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains.]]></description>
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    <title><![CDATA[Targeting tips for a converged media world]]></title>
    <link>http://www.imediaconnection.com/content/18166.asp</link>
    <description><![CDATA[How will marketers find their target consumers as media convergence increases? The CEO of Geary Interactive shares some key adaptive strategies. ]]></description>
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    <title><![CDATA[Influence purchase patterns with social media]]></title>
    <link>http://www.imediaconnection.com/content/18155.asp</link>
    <description><![CDATA[Social networks offer marketers more than just large audiences. Red Door Interactive's president describes some opportunities.]]></description>
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    <title><![CDATA[The path to social network riches]]></title>
    <link>http://www.imediaconnection.com/content/18112.asp</link>
    <description><![CDATA[Advertising on social networks can be very expensive -- with little payoff. Here's an easy solution to this cost problem.]]></description>
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    <title><![CDATA[Metrics, data and defining modern marketing]]></title>
    <link>http://www.imediaconnection.com/content/18079.asp</link>
    <description><![CDATA[With enough of the right kind of data, marketers can learn a lot more about what to do next, not just a lot about what they've already done.]]></description>
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    <title><![CDATA[Meet your brand advocates]]></title>
    <link>http://www.imediaconnection.com/content/18073.asp</link>
    <description><![CDATA[Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they're thinking? Meet some of the people behind user-generated videos.]]></description>
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    <title><![CDATA[Measure the impact of social media on your brand]]></title>
    <link>http://www.imediaconnection.com/content/18025.asp</link>
    <description><![CDATA[iCrossing's VP of strategy explains how to navigate the uncharted waters of social media's marketing impact.]]></description>
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    <title><![CDATA[Get in the user-generated ad game]]></title>
    <link>http://www.imediaconnection.com/content/18018.asp</link>
    <description><![CDATA[XLNTads' acting CEO shares the tricks of the trade from marketers who enlisted&nbsp;audiences to create their Super Bowl ads last year.]]></description>
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    <title><![CDATA[Branded social strategy: easy as 3+3]]></title>
    <link>http://www.imediaconnection.com/content/18009.asp</link>
    <description><![CDATA[Here's a simple plan for creating a unique brand experience&nbsp;with social networks, created by Powered Inc.'s account management VP.]]></description>
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    <title><![CDATA[Bloggers, influence and your brand]]></title>
    <link>http://www.imediaconnection.com/content/18001.asp</link>
    <description><![CDATA[How do you decide who at your company should blog for your brand? The NextStage CRO is on the case.]]></description>
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    <title><![CDATA[Simple tips for gathering customer feedback]]></title>
    <link>http://www.imediaconnection.com/content/17941.asp</link>
    <description><![CDATA[Have you lost sight of the easiest way to find out what your customers really think about your business? AccuQuote's Sean Cheyney shows you how.]]></description>
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    <title><![CDATA[Niche content: brand with an attitude]]></title>
    <link>http://www.imediaconnection.com/content/17930.asp</link>
    <description><![CDATA[As more and more traffic is directed to niche content -- whether edgier, lower budget, user-generated or just off-beat -- you need to know&nbsp;why and how to market in this content category.&nbsp;]]></description>
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    <title><![CDATA[Killer social media marketing in 7 steps]]></title>
    <link>http://www.imediaconnection.com/content/17918.asp</link>
    <description><![CDATA[Studiocom's national strategy practice lead explains how to get in sync with your consumer base and strengthen your brand's allure in 2008.]]></description>
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<item>
    <title><![CDATA[Build a social network in less than 60 minutes]]></title>
    <link>http://www.imediaconnection.com/content/17912.asp</link>
    <description><![CDATA[As social networking sites continue to grow at an unprecedented rate, creating an exclusive network for your brand is not always as complicated or expensive as you might think.]]></description>
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    <title><![CDATA[Behavioral targeting: what we've learned so far]]></title>
    <link>http://www.imediaconnection.com/content/17905.asp</link>
    <description><![CDATA[As we start the new year, Revenue Science's CEO examines some key changes to the online landscape that will affect how marketers connect with consumers through BT.]]></description>
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<item>
    <title><![CDATA[The antidote to search engine fatigue]]></title>
    <link>http://www.imediaconnection.com/content/17855.asp</link>
    <description><![CDATA[An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.]]></description>
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    <title><![CDATA[Social media & consumer preference]]></title>
    <link>http://www.imediaconnection.com/content/17834.asp</link>
    <description><![CDATA[Why do people prefer Facebook to LinkedIn and vice versa? The NextStage CRO explains.]]></description>
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    <title><![CDATA[Behavioral targeting horoscopes for 2008]]></title>
    <link>http://www.imediaconnection.com/content/17813.asp</link>
    <description><![CDATA[Revenue Science's VP of marketing provides an insightful look at some of the BT concepts sure to fall in your favor for the upcoming year.]]></description>
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<item>
    <title><![CDATA[Lessons from the Beacon backlash]]></title>
    <link>http://www.imediaconnection.com/content/17792.asp</link>
    <description><![CDATA[Facebook alienated its community in launching Beacon; this blog guru explains the issue and gives pointers on how to avoid making such a mistake. ]]></description>
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<item>
    <title><![CDATA[How BT ensures its marketing power]]></title>
    <link>http://www.imediaconnection.com/content/17791.asp</link>
    <description><![CDATA[Our media strategies editor takes a look at behavioral targeting's uses, how to define success and its future as a campaign tactic. ]]></description>
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<item>
    <title><![CDATA[The two sides of the Do-Not-Track controversy]]></title>
    <link>http://www.imediaconnection.com/content/17760.asp</link>
    <description><![CDATA[Depending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape. ]]></description>
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<item>
    <title><![CDATA[How to nurture an online community]]></title>
    <link>http://www.imediaconnection.com/content/17758.asp</link>
    <description><![CDATA[Like gardens, online communities need weeding and feeding to grow and thrive. Prospero Technology's VP explains.]]></description>
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<item>
    <title><![CDATA[How social networks are courting marketers]]></title>
    <link>http://www.imediaconnection.com/content/17505.asp</link>
    <description><![CDATA[Social networks are pulling out all the stops to get advertiser dollars, but what do they really have to offer marketers? New Media Strategies' CEO explores the topic.]]></description>
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    <title><![CDATA[Will advertising on Facebook work?]]></title>
    <link>http://www.imediaconnection.com/content/17476.asp</link>
    <description><![CDATA[Our media strategies editor wonders whether Facebook can grow, become fiscally viable and remain relevant with its own audience all at the same time.]]></description>
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<item>
    <title><![CDATA[What online marketers can learn from ants]]></title>
    <link>http://www.imediaconnection.com/content/17455.asp</link>
    <description><![CDATA[Is your current targeting strategy fundamentally flawed? Baynote Inc.'s marketing director looks to the tiny kings of communal thinking for a better way to reach customers.]]></description>
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    <title><![CDATA[Keys to social media success]]></title>
    <link>http://www.imediaconnection.com/content/17408.asp</link>
    <description><![CDATA[Want to get in the social media game? Keep these pointers in mind as you design your marketing campaign.]]></description>
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    <title><![CDATA[A Web 2.0 platform you may have missed]]></title>
    <link>http://www.imediaconnection.com/content/17399.asp</link>
    <description><![CDATA[Find out from Freewebs' president why advertisers need to know about this next step on the engagement-marketing continuum.]]></description>
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    <title><![CDATA[Get personal with your landing pages]]></title>
    <link>http://www.imediaconnection.com/content/17397.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Find the users you really want by tailoring your site based on visitor behavior<B>. </B>Geary Interactive explains.<B> </B></SPAN>]]></description>
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    <title><![CDATA[Move from eyeballs to interactions]]></title>
    <link>http://www.imediaconnection.com/content/17373.asp</link>
    <description><![CDATA[With interactive media, it's not enough to know how many people viewed the content, or even transacted. Find out about the new metric needed from Networked Insights' CEO. ]]></description>
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<item>
    <title><![CDATA[How hot products warmed up to social media]]></title>
    <link>http://www.imediaconnection.com/content/17309.asp</link>
    <description><![CDATA[Nintendo's Wii, Starbucks and Webkinz found creative ways to generate buzz with social media. Oneupweb takes a look at what made these campaigns tick. ]]></description>
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<item>
    <title><![CDATA[Messaging consistency: be everything to everyone]]></title>
    <link>http://www.imediaconnection.com/content/17301.asp</link>
    <description><![CDATA[KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals. ]]></description>
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<item>
    <title><![CDATA[Online advertising could be doomed]]></title>
    <link>http://www.imediaconnection.com/content/17285.asp</link>
    <description><![CDATA[The report back from last week's FTC discussion about tracking and targeting should have all online advertisers worried, and scrambling to get involved. ]]></description>
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<item>
    <title><![CDATA[Reach high school grads who like to spend]]></title>
    <link>http://www.imediaconnection.com/content/17274.asp</link>
    <description><![CDATA[Get the guide to who Shadow Millennials are and how they like to spend their disposable income.]]></description>
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<item>
    <title><![CDATA[Will Google's OpenSocial matter?]]></title>
    <link>http://www.imediaconnection.com/content/17261.asp</link>
    <description><![CDATA[Underscore Marketing's president questions the platform's significance, and wonders about social networking's future course.]]></description>
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<item>
    <title><![CDATA[OpenSocial to undo Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/17238.asp</link>
    <description><![CDATA[MIVA's Chrysi Philalithes explains that OpenSocial may just mark a tipping point in social media, one that levels the playing field.]]></description>
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<item>
    <title><![CDATA[5 tips for a deeper connection]]></title>
    <link>http://www.imediaconnection.com/content/17235.asp</link>
    <description><![CDATA[Offermatica's co-founder lists five easy ways to better reach your audience.]]></description>
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    <title><![CDATA[The creative execution that's right for everyone]]></title>
    <link>http://www.imediaconnection.com/content/17234.asp</link>
    <description><![CDATA[With automated video ad personalization, serving the right ad to the right person could become a no-brainer. Read on for the benefits of this technology. ]]></description>
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    <title><![CDATA[Tips to rule the Tweendom]]></title>
    <link>http://www.imediaconnection.com/content/17195.asp</link>
    <description><![CDATA[The Intelligence Group's trend analyst explores the golden age of the tween and what makes this powerful&nbsp;-- and growing -- demographic group click with marketing messages. ]]></description>
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<item>
    <title><![CDATA[Get outta my Facebook!]]></title>
    <link>http://www.imediaconnection.com/content/17143.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas discusses the viability&nbsp;-- or lack thereof&nbsp;-- of the social networking space as an advertising vehicle.]]></description>
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<item>
    <title><![CDATA[Facebook woos business crowd]]></title>
    <link>http://www.imediaconnection.com/content/17124.asp</link>
    <description><![CDATA[Facebook's latest strategic deals bode well for the company and for marketers eager to reach a high net-worth demographic through the social networking site.]]></description>
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<item>
    <title><![CDATA[Low-cost options for social media branding]]></title>
    <link>http://www.imediaconnection.com/content/17106.asp</link>
    <description><![CDATA[Looking for a cheap (free) way to dip your toe in the social media waters?&nbsp;Underscore Marketing's president shares some pointers.]]></description>
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    <title><![CDATA[Tactical and strategic: 2 key approaches]]></title>
    <link>http://www.imediaconnection.com/content/17082.asp</link>
    <description><![CDATA[Social media is a new, and hot, marketing platform. In the wake of two social media industry events, Noah Elkin asks, when will marketers marry the tactical and strategic approaches?]]></description>
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    <title><![CDATA[Don't leave customer feedback to chance]]></title>
    <link>http://www.imediaconnection.com/content/17033.asp</link>
    <description><![CDATA[Soliciting comments from customers might seem scary, but it's less risky than ignoring their need to speak up. RatePoint's CEO explains how to proactively manage the process.]]></description>
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    <title><![CDATA[Is the MySpace crowd lying to marketers?]]></title>
    <link>http://www.imediaconnection.com/content/16993.asp</link>
    <description><![CDATA[Social networks are starting to target ads based on interests expressed by users. But are marketers relying on jokes, lies and deception when planning campaigns?]]></description>
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    <title><![CDATA[Can social media deliver BT results?]]></title>
    <link>http://www.imediaconnection.com/content/16978.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The promise of ad targeting based on social media consumption still remains largely unfulfilled. Radar Research's co-founder offers up a solution for the marketing disconnect between enthusiasm and advocacy. </SPAN>]]></description>
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    <title><![CDATA[The general election and the rise of behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/16929.asp</link>
    <description><![CDATA[Revenue Science's CEO says that consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising.]]></description>
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    <title><![CDATA[See how SKYY and others broke the branding mold]]></title>
    <link>http://www.imediaconnection.com/content/16919.asp</link>
    <description><![CDATA[Mindcomet shares case studies for three brands that successfully tapped consumer content.]]></description>
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    <title><![CDATA[Viral campaigns with infectious results]]></title>
    <link>http://www.imediaconnection.com/content/16883.asp</link>
    <description><![CDATA[Social networks are all the rage, but do you know how to use them to market your brand? In this video, Powerstar Consulting's principal offers&nbsp;some examples.]]></description>
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    <title><![CDATA[Why MySpace just won't cut it]]></title>
    <link>http://www.imediaconnection.com/content/16831.asp</link>
    <description><![CDATA[Social networking for companies means more than putting up a MySpace page. Learn from Neighborhood America's exec VP how to drive engagement and profits.]]></description>
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    <title><![CDATA[Is Yahoo! poised to make a social killing?]]></title>
    <link>http://www.imediaconnection.com/content/16824.asp</link>
    <description><![CDATA[Does Yahoo!'s new social network smack of desperation, or is it the stuff of inspiration? Get a sneak peek at Mash, Yahoo's answer to MySpace and Facebook.]]></description>
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    <title><![CDATA[The 2-minute guide to a brand-centric community]]></title>
    <link>http://www.imediaconnection.com/content/16799.asp</link>
    <description><![CDATA[Building a community site is easy; creating a successful community requires a lot more effort. KickApps CEO outlines the process.]]></description>
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    <title><![CDATA[The missing link in the behavioral equation]]></title>
    <link>http://www.imediaconnection.com/content/16796.asp</link>
    <description><![CDATA[Advanced analytics hold new promise for optimizing the latest wave of targeting and delivery innovations for your brand. Exponential Inc.'s CEO explains. ]]></description>
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    <title><![CDATA[Surprising new ways to target]]></title>
    <link>http://www.imediaconnection.com/content/16781.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Marketers can take their campaigns to a new level with behavioral targeting in ways they may not have imagined. Geary Interactive's CEO explains.</SPAN>]]></description>
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    <title><![CDATA[Your secret brand asset: customers]]></title>
    <link>http://www.imediaconnection.com/content/16765.asp</link>
    <description><![CDATA[A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.]]></description>
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    <title><![CDATA[What it means to market to women]]></title>
    <link>http://www.imediaconnection.com/content/16716.asp</link>
    <description><![CDATA[The key to marketing to female consumers is understanding how women buyers think. Chrome Systems' general manager offers some helpful pointers. ]]></description>
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    <title><![CDATA[Social media: not just for kids]]></title>
    <link>http://www.imediaconnection.com/content/16703.asp</link>
    <description><![CDATA[Sites that deliver on the&nbsp;needs of adults for social interaction also deliver advertiser results. Learn from Enlighten what these sites have to offer.]]></description>
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    <title><![CDATA[Cable eats network TV's lunch with online marketing this fall]]></title>
    <link>http://www.imediaconnection.com/content/16694.asp</link>
    <description><![CDATA[Real Branding's VP of entertainment explores some of the strategies network TV and cable are using to promote and monetize this year's fall schedule online.]]></description>
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    <title><![CDATA[The marketing ROI of social networks]]></title>
    <link>http://www.imediaconnection.com/content/16693.asp</link>
    <description><![CDATA[The power of marketing through social networks is in identifying like-minded groups who will be receptive to your message. Chelsea Media's president explains how to do it.]]></description>
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    <title><![CDATA[Travel meets Web 2.0: a match made in heaven]]></title>
    <link>http://www.imediaconnection.com/content/16597.asp</link>
    <description><![CDATA[With the advent of Web 2.0, travel companies are realizing they must incorporate rich media and other tools in order to enrich the customer experience.]]></description>
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    <title><![CDATA[Harnessing conversation in a social media world]]></title>
    <link>http://www.imediaconnection.com/content/16545.asp</link>
    <description><![CDATA[Web 2.0 lets brands become a part of the consumer conversations that are already happening.]]></description>
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    <title><![CDATA[Don't buy my data, unless it's from me]]></title>
    <link>http://www.imediaconnection.com/content/16543.asp</link>
    <description><![CDATA[By auctioning off my non-personally identifiable information, I was hoping to demonstrate the value in a data exchange ecosystem. But then things went wrong� ]]></description>
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    <title><![CDATA[The next big revenue generator]]></title>
    <link>http://www.imediaconnection.com/content/16524.asp</link>
    <description><![CDATA[You thought search was the biggest thing to hit online advertising? Just wait. Behavioral targeting will blow it out of the water.]]></description>
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    <title><![CDATA[Campaigns that cross a greater divide]]></title>
    <link>http://www.imediaconnection.com/content/16523.asp</link>
    <description><![CDATA[The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. See what our Australian experts say about marketing in this fertile, foreign landscape.]]></description>
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    <title><![CDATA[Purchase behavior: the new behavioral thumbprint]]></title>
    <link>http://www.imediaconnection.com/content/16522.asp</link>
    <description><![CDATA[The keying of external purchase data profiles has opened up new options for evaluating online advertising. What does this mean for your brand?&nbsp; ]]></description>
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    <title><![CDATA[Connect with 4 hot demographics]]></title>
    <link>http://www.imediaconnection.com/content/16464.asp</link>
    <description><![CDATA[Grab the attention of these key audiences and you'll convert them into loyal, profitable customers. Prospectiv's CEO offers up successful strategies.]]></description>
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    <title><![CDATA[How a "cause" can help your marketing bottom line]]></title>
    <link>http://www.imediaconnection.com/content/16430.asp</link>
    <description><![CDATA[Cause marketing allows a company to align its core values with a consumer passion and positively impact a societal need. ]]></description>
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    <title><![CDATA[How BT can and should change the industry]]></title>
    <link>http://www.imediaconnection.com/content/16408.asp</link>
    <description><![CDATA[Dave Morgan, founder of TACODA and Real Media, chats with iMedia about what he sees ahead personally, professionally and for BT. ]]></description>
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    <title><![CDATA[MySpace, Facebook to use personal data]]></title>
    <link>http://www.imediaconnection.com/content/16407.asp</link>
    <description><![CDATA[Audience Marketplace's CEO explains&nbsp;that the detailed&nbsp;personal information available on social networks is what makes them so valuable.]]></description>
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    <title><![CDATA[How to play nice with the Mommy brigade]]></title>
    <link>http://www.imediaconnection.com/content/16377.asp</link>
    <description><![CDATA[Here are some tips on successfully reaching out to children, assuaging parents' fears and ensuring that your brand messages are welcome in the home.]]></description>
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    <title><![CDATA[Inviting comments? Do it safely]]></title>
    <link>http://www.imediaconnection.com/content/16351.asp</link>
    <description><![CDATA[Want to use reviews to drive conversions but you're concerned about negative posts? Here�s how to encourage balance.]]></description>
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    <title><![CDATA[How Coke was rewarded for its BT plan ]]></title>
    <link>http://www.imediaconnection.com/content/16346.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Coca-Cola's senior interactive brand manager explains how targeting helped My Coke Rewards exceed its brand objectives.</SPAN>]]></description>
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    <title><![CDATA[Wikipedia's new rules of engagement]]></title>
    <link>http://www.imediaconnection.com/content/16335.asp</link>
    <description><![CDATA[iCrossing's VP of corporate strategy explains the importance, and constraints, of this collaborative encyclopedia.]]></description>
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    <title><![CDATA[6 ways to generate buzz]]></title>
    <link>http://www.imediaconnection.com/content/16294.asp</link>
    <description><![CDATA[The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.]]></description>
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    <title><![CDATA[Social media: Don't promote, participate]]></title>
    <link>http://www.imediaconnection.com/content/16287.asp</link>
    <description><![CDATA[A MIVA VP explains why these five steps are key to social media marketing success.]]></description>
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    <title><![CDATA[Share your content for Web 2.0 success]]></title>
    <link>http://www.imediaconnection.com/content/16269.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">It's important to be open with your users and make site content sharable and reusable. Molecular explains.</SPAN>]]></description>
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    <title><![CDATA[Would you pay $1 for this man's data?]]></title>
    <link>http://www.imediaconnection.com/content/16266.asp</link>
    <description><![CDATA[Want to own Mr. Data's non-personally identifiable information? Get it here, now.]]></description>
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    <title><![CDATA[Socialize your site for better insights]]></title>
    <link>http://www.imediaconnection.com/content/16170.asp</link>
    <description><![CDATA[Transform your site into a knowledge base of customer insights. Networked Insights' CEO explains.]]></description>
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    <title><![CDATA[Putting the consumer first, literally]]></title>
    <link>http://www.imediaconnection.com/content/16145.asp</link>
    <description><![CDATA[As consumer roles and behaviors change, so too can online's ability to directly target and reach the right person with the right message.]]></description>
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    <title><![CDATA[Will Coca-Cola stop marketing to kids?]]></title>
    <link>http://www.imediaconnection.com/content/16138.asp</link>
    <description><![CDATA[Food and beverage companies are committing to self-regulate what they market to kids. This will alter their advertising strategies, but will it make a difference in the end?]]></description>
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    <title><![CDATA[How to reach your most valuable consumers]]></title>
    <link>http://www.imediaconnection.com/content/16094.asp</link>
    <description><![CDATA[Yahoo!'s CPG category development officer shares research showing behavioral targeting's effectiveness in reaching the <EM>right </EM>consumers.]]></description>
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    <title><![CDATA[Improve the odds on your targeting guesses]]></title>
    <link>http://www.imediaconnection.com/content/16074.asp</link>
    <description><![CDATA[Offermatica's president demonstrates how to dramatically increase behavioral targeting results with minimal effort.]]></description>
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    <title><![CDATA[Yahoo's CMO & others share vision of future]]></title>
    <link>http://www.imediaconnection.com/content/16073.asp</link>
    <description><![CDATA[Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us.]]></description>
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    <title><![CDATA[How M&As tipped the scale in your favor]]></title>
    <link>http://www.imediaconnection.com/content/16053.asp</link>
    <description><![CDATA[Underscore Marketing's president explains how recent M&amp;As are delivering on promises made to media buyers during the first dotcom boom.]]></description>
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    <title><![CDATA[Take the social media plunge: 6 pointers]]></title>
    <link>http://www.imediaconnection.com/content/16050.asp</link>
    <description><![CDATA[If you use traditional media assessment formulas to plan an ad strategy in the new world of social media, you're making a big mistake. Here's why.]]></description>
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    <title><![CDATA[A Marketer's Guide to Emerging Social Networks]]></title>
    <link>http://www.imediaconnection.com/content/16028.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Go beyond MySpace, Facebook and others with the latest social networks. Renegade Marketing explains</SPAN>.]]></description>
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    <title><![CDATA[Think outside the inbox to reach teens]]></title>
    <link>http://www.imediaconnection.com/content/15996.asp</link>
    <description><![CDATA[When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.]]></description>
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    <title><![CDATA[7.5 rules for creating a great business blog]]></title>
    <link>http://www.imediaconnection.com/content/15995.asp</link>
    <description><![CDATA[Considering launching a business blog, or looking to improve one you have already? Yahoo!'s blog guru gives some pointers.]]></description>
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    <title><![CDATA[Will Facebook's Heat Make MySpace Meat?]]></title>
    <link>http://www.imediaconnection.com/content/15981.asp</link>
    <description><![CDATA[Facebook has come on so strong lately that CEO Mark Zuckerberg has made his rivals look like fuddy-duddies. But will its meteoric rise equal MySpace-sized ad dollars?]]></description>
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    <title><![CDATA[Facebook Horror Story: A Millennial Speaks Out]]></title>
    <link>http://www.imediaconnection.com/content/15976.asp</link>
    <description><![CDATA[When Facebook opened its doors to a limitless age group, did this alienate its coveted youth demographic?]]></description>
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    <title><![CDATA[Your BT Cheat Sheet ]]></title>
    <link>http://www.imediaconnection.com/content/15969.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Geary Interactive's CEO offers this guide to </SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">clarify BT's function and impact within the online industry.</SPAN>]]></description>
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    <title><![CDATA[With TACODA in Tow, Will AOL Dominate?]]></title>
    <link>http://www.imediaconnection.com/content/15952.asp</link>
    <description><![CDATA[Once a titan, then a digital punchline, AOL grabbed headlines by plunking down a reported $275 million for TACODA. But will BT return AOL to dominance?]]></description>
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    <title><![CDATA[Warning: Your IM strategy may be outdated]]></title>
    <link>http://www.imediaconnection.com/content/15937.asp</link>
    <description><![CDATA[Social networking sites are poised to supplant IM use by the teen demographic. Enlighten's VP of interactive marketing advises evaluating your tactics now.]]></description>
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    <title><![CDATA[Chile Offers Marketers a Multiplatform Advantage]]></title>
    <link>http://www.imediaconnection.com/content/15833.asp</link>
    <description><![CDATA[Boasting&nbsp;some of the&nbsp;the highest PC, internet and mobile penetration rates in Latin America, Chile is a land of opportunity for marketers. LatinEdge's CMO explains.]]></description>
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    <title><![CDATA[Compete with Irresistible Content and Win]]></title>
    <link>http://www.imediaconnection.com/content/15774.asp</link>
    <description><![CDATA[With BT 3.0, advertisers can target -- and attract -- qualified prospects at their most distractible moments, across media. Zango's president explains.]]></description>
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    <title><![CDATA[How to Do Social Media Marketing Right]]></title>
    <link>http://www.imediaconnection.com/content/15762.asp</link>
    <description><![CDATA[Find out how to best launch your campaign with&nbsp;these industry examples and supporting research.]]></description>
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    <title><![CDATA[Making Data Integration the Rule]]></title>
    <link>http://www.imediaconnection.com/content/15745.asp</link>
    <description><![CDATA[Some brave soul decided to auction his non-personally identifiable information on eBay. Here's what that means to the marketing industry.]]></description>
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    <title><![CDATA[A Sneak Peek at What's Ahead for Targeting]]></title>
    <link>http://www.imediaconnection.com/content/15703.asp</link>
    <description><![CDATA[A Revenue Science account director examines how behavioral targeting has progressed overseas, providing a glimpse of BT's future here.]]></description>
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    <title><![CDATA[Don't Target Your Customers into Oblivion]]></title>
    <link>http://www.imediaconnection.com/content/15658.asp</link>
    <description><![CDATA[Overtargeting isn't just a scale problem, it's a complex issue that owes its existence to a number of industry challenges.]]></description>
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    <title><![CDATA[Take a Page from TV Networks]]></title>
    <link>http://www.imediaconnection.com/content/15655.asp</link>
    <description><![CDATA[Websites, like&nbsp;TV networks, should keep the homepage's "programming" fresh and relevant to each viewer.]]></description>
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    <title><![CDATA[Why Funny Ads Get Serious Brand ROI ]]></title>
    <link>http://www.imediaconnection.com/content/15620.asp</link>
    <description><![CDATA[Learn when humor works -- and when it doesn't -- as a brand-building tool.]]></description>
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    <title><![CDATA[Using BT to Dodge the Undesirable]]></title>
    <link>http://www.imediaconnection.com/content/15550.asp</link>
    <description><![CDATA[If 20 percent of your customers drag down your company's profitability, can you use behavioral targeting to avoid showing these people your ads? Underscore Marketing's president has the story. ]]></description>
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    <title><![CDATA[3D Target Marketing for Better Results]]></title>
    <link>http://www.imediaconnection.com/content/15533.asp</link>
    <description><![CDATA[The next step for behavioral marketing avoids disconnects with consumers and provides a more consistent experience.]]></description>
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    <title><![CDATA[Mexico Online: Targeting the Young Desirables]]></title>
    <link>http://www.imediaconnection.com/content/15532.asp</link>
    <description><![CDATA[Companies are battling for the hearts, minds and wallets of Mexico's biggest consumer youth segment.]]></description>
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    <title><![CDATA[Retarget and Pump Up the Search Volume]]></title>
    <link>http://www.imediaconnection.com/content/15454.asp</link>
    <description><![CDATA[BlueLithium's CMO explains how to use behavioral targeting to take your search marketing program to the next level.]]></description>
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    <title><![CDATA[Agencies: Can You Cope with the Candid Camera?]]></title>
    <link>http://www.imediaconnection.com/content/15399.asp</link>
    <description><![CDATA[XLNTads' acting CEO talks with a user-generated ad videographer about how people like him are changing the industry.]]></description>
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    <title><![CDATA[Selling Drugs like Cereal]]></title>
    <link>http://www.imediaconnection.com/content/15393.asp</link>
    <description><![CDATA[The CEO of a health-focused ad network shares the challenges of pharmaceutical companies and how industry changes may boost their online presence.]]></description>
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    <title><![CDATA[3 Steps to Measuring Blog Buzz]]></title>
    <link>http://www.imediaconnection.com/content/15373.asp</link>
    <description><![CDATA[Follow these steps outlined by Blastro Network's founder to turn conversation on your company blog into consumer insight.]]></description>
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    <title><![CDATA[The Big Idea Behind Social Commerce]]></title>
    <link>http://www.imediaconnection.com/content/15372.asp</link>
    <description><![CDATA[Social commerce helps underscore two important themes that marketing professionals should orbit themselves around.]]></description>
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    <title><![CDATA[Targeting or Segmentation. Get the Difference?]]></title>
    <link>http://www.imediaconnection.com/content/15250.asp</link>
    <description><![CDATA[With so many advertisers stuck in Behavioral Marketing 101, Underscore Marketing's president explains how to take advantage of BT's strengths.]]></description>
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    <title><![CDATA[The Targeting Solution You've Been Waiting For]]></title>
    <link>http://www.imediaconnection.com/content/15223.asp</link>
    <description><![CDATA[Find out how one tasty cookie can solve five targeting issues. LookSmart's Ari Kaufman explains.]]></description>
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    <title><![CDATA[How Rupert Murdoch Plans to Take Over Interactive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/15156.asp</link>
    <description><![CDATA[There's more to News Corp. than MySpace, but in Rupert Murdoch's bid to outfox us all, it's the perfect starting point: one friend at a time.]]></description>
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    <title><![CDATA[What Kills a Social Media Campaign]]></title>
    <link>http://www.imediaconnection.com/content/15155.asp</link>
    <description><![CDATA[Check out the good, the dreadful and the redeeming in corporate social media marketing.]]></description>
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    <title><![CDATA[Don't Be a Social Misfit]]></title>
    <link>http://www.imediaconnection.com/content/15144.asp</link>
    <description><![CDATA[Social networking sites have unwritten but unmistakable rules for marketers. Learn what they are from iProspect's president.]]></description>
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    <title><![CDATA[Help Your Brand Score with New College Grads]]></title>
    <link>http://www.imediaconnection.com/content/15124.asp</link>
    <description><![CDATA[Recent college graduates have a dizzying array of choices, so how do marketers steer newly minted grads to their brand?]]></description>
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    <title><![CDATA[What to Do When Customers Attack]]></title>
    <link>http://www.imediaconnection.com/content/15091.asp</link>
    <description><![CDATA[UnderScore Marketing's president explains how to listen to your users' comments and bring them to bear on your business.]]></description>
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    <title><![CDATA[3 Rules for Creating Buzz]]></title>
    <link>http://www.imediaconnection.com/content/15078.asp</link>
    <description><![CDATA[Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.]]></description>
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    <title><![CDATA[The Trick to Web 2.0: Give Up Control]]></title>
    <link>http://www.imediaconnection.com/content/15070.asp</link>
    <description><![CDATA[Once-static websites have now become organic systems that are flexible and evolve, that grow with our users and keep us in tune with their needs.]]></description>
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    <title><![CDATA[2 Simple Rules for Social Media]]></title>
    <link>http://www.imediaconnection.com/content/15020.asp</link>
    <description><![CDATA[iCrossing's VP of corporate strategy advises marketers on how to listen to consumer-supported social networks, and how to be useful to them.]]></description>
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    <title><![CDATA[Tap the Sphere of Influence: 3 Secrets]]></title>
    <link>http://www.imediaconnection.com/content/15000.asp</link>
    <description><![CDATA[Smart marketers create their own social networks for customers, giving them the opportunity to self-identify and share information.]]></description>
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    <title><![CDATA[Why BT is a Bargain]]></title>
    <link>http://www.imediaconnection.com/content/14964.asp</link>
    <description><![CDATA[With the industry�s insistence on measuring media delivery via reach, frequency and GRPs against demographic targets, behavioral targeting can get overlooked. Underscore Marketing�s president explains why it shouldn't.]]></description>
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    <title><![CDATA[Conversational Marketing in 2 Mins.]]></title>
    <link>http://www.imediaconnection.com/content/14954.asp</link>
    <description><![CDATA[Communispace's CEO shares&nbsp;five conversational marketing best practices in this two-minute guide.]]></description>
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    <title><![CDATA[Let Boomers Spread the Word]]></title>
    <link>http://www.imediaconnection.com/content/14881.asp</link>
    <description><![CDATA[A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.]]></description>
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    <title><![CDATA[What Twitter Means for Marketers]]></title>
    <link>http://www.imediaconnection.com/content/14859.asp</link>
    <description><![CDATA[Real Branding takes a look at why you and your brand should care about this latest online phenomenon.]]></description>
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    <title><![CDATA[Put Targeting Control in Users' Hands]]></title>
    <link>http://www.imediaconnection.com/content/14829.asp</link>
    <description><![CDATA[Behavioral targeting works. User-generated content gets response. BlueLithium's CMO says it's time to marry these two ideas.]]></description>
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    <title><![CDATA[The Pitfalls of Over-Targeting]]></title>
    <link>http://www.imediaconnection.com/content/14802.asp</link>
    <description><![CDATA[It's important to reduce media waste, but there is such a thing as too small a slice of the targeting pie. ]]></description>
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    <title><![CDATA[How to Market Social Media to Execs]]></title>
    <link>http://www.imediaconnection.com/content/14767.asp</link>
    <description><![CDATA[The VP of marketing and products for Bazaarvoice says you need to combine logic and emotion to make your case. <BR>]]></description>
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    <title><![CDATA[Sony Spins Spider-Man's Marketing Web]]></title>
    <link>http://www.imediaconnection.com/content/14759.asp</link>
    <description><![CDATA[Sony spent up to $500 million on "Spider-Man 3." Here's a glimpse at the multimillion-dollar web.]]></description>
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    <title><![CDATA[The Dangers of Exploiting Social Media]]></title>
    <link>http://www.imediaconnection.com/content/14709.asp</link>
    <description><![CDATA[In the media frenzy over the Virginia Tech shootings, it seems that taste and decency took a back seat to deadlines and immediacy.]]></description>
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    <title><![CDATA[Use Web 2.0 Tools to Drive Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/14680.asp</link>
    <description><![CDATA[Customer engagement drives loyalty and the effective use of Web 2.0 drives customer engagement.<BR>]]></description>
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    <title><![CDATA[Wunderman's Lessons for Social Media]]></title>
    <link>http://www.imediaconnection.com/content/14619.asp</link>
    <description><![CDATA[When you hand brand control to your users, know what's ahead and how best to handle the results. iCrossing's VP of corporate strategy explains.]]></description>
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    <title><![CDATA[Why Your Creative Needs to Catch Up]]></title>
    <link>http://www.imediaconnection.com/content/14615.asp</link>
    <description><![CDATA[Tweak your creative to reach the consumer you're really after. TACODA's Dave Morgan shows you how.]]></description>
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    <title><![CDATA[Clear Up Confusion and Cash in on BT]]></title>
    <link>http://www.imediaconnection.com/content/14605.asp</link>
    <description><![CDATA[Knowing what you're buying can dispel confusion and increase ad investment. Revenue Science's chief revenue officer provides the questions to ask.]]></description>
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    <title><![CDATA[Getting Ads to the Right Eyeballs]]></title>
    <link>http://www.imediaconnection.com/content/14559.asp</link>
    <description><![CDATA["Fishing From a Barrel" author Rob Graham explains how to put the right ads in front of the right people.]]></description>
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    <title><![CDATA[Social Networks Give Brand-Building Advice]]></title>
    <link>http://www.imediaconnection.com/content/14522.asp</link>
    <description><![CDATA[WIT Strategy's associate reports in from the Wharton Graduate School of Business panel discussion, "Building Community Around Content," featuring MySpace and Passenger.]]></description>
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    <title><![CDATA[Social Networks: Niche vs. MySpace]]></title>
    <link>http://www.imediaconnection.com/content/14488.asp</link>
    <description><![CDATA[BlueLithium's CEO&nbsp;explains why&nbsp;brands and their agencies should consider niche social networks to reach a targeted audience.]]></description>
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    <title><![CDATA[Why Coke & Mentos Exploded on the Web]]></title>
    <link>http://www.imediaconnection.com/content/14472.asp</link>
    <description><![CDATA[The EepyBird guys explain how brands and consumer video creators can work together. ]]></description>
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    <title><![CDATA[Keep User-Generated Content Legal]]></title>
    <link>http://www.imediaconnection.com/content/14456.asp</link>
    <description><![CDATA[A solid Terms of Use policy can sometimes save an advertiser from getting into dangerous legal territory with user-generated content.]]></description>
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    <title><![CDATA[Google Gobbles DoubleClick... Now What?]]></title>
    <link>http://www.imediaconnection.com/content/14454.asp</link>
    <description><![CDATA[For display advertising to grow, reach and engagement have to go together or nobody wins.]]></description>
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    <title><![CDATA[JetBlue & Taco Bell: Lessons in Crisis Marketing]]></title>
    <link>http://www.imediaconnection.com/content/14452.asp</link>
    <description><![CDATA[Social media spreads bad company news like wildfire. Oneupweb's president discusses best practices in extinguishing crisis in a Web 2.0 environment.]]></description>
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    <title><![CDATA[Virtual Worlds: Your Place or Theirs?]]></title>
    <link>http://www.imediaconnection.com/content/14408.asp</link>
    <description><![CDATA[Morpheus Media breaks down the pros and cons of creating a customized virtual world vs. a branded world.]]></description>
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    <title><![CDATA[Moving Beyond Event-Based Targeting]]></title>
    <link>http://www.imediaconnection.com/content/14391.asp</link>
    <description><![CDATA[There are many different kinds of behavioral targeting, from event based to site-side and beyond. Find out what you're missing.<BR>]]></description>
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    <title><![CDATA[Boost Business with Customer Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/14343.asp</link>
    <description><![CDATA[Eluma's VP of marketing and business development discusses what's needed for an effective customer-centric strategy.]]></description>
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    <title><![CDATA[Do's & Don'ts for Fooling Users]]></title>
    <link>http://www.imediaconnection.com/content/14249.asp</link>
    <description><![CDATA[How do you pull the wool over your users' eyes without upsetting the masses? Find out in this feature.]]></description>
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    <title><![CDATA[6 Tips to Launch Your BT Campaign]]></title>
    <link>http://www.imediaconnection.com/content/14242.asp</link>
    <description><![CDATA[Mediaplex's senior director of product management outlines six steps to foolproof targeting.]]></description>
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    <title><![CDATA[SPEED Puts Viewers in Driver's Seat]]></title>
    <link>http://www.imediaconnection.com/content/14197.asp</link>
    <description><![CDATA[MindComet's VP of marketing showcases how a sports cable network tapped into user-generated content to promote a show's new season.]]></description>
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    <title><![CDATA[Social Media: A Business Marketer's Guide]]></title>
    <link>http://www.imediaconnection.com/content/14114.asp</link>
    <description><![CDATA[Four questions a marketer should ask before determining if social media will improve performance.<BR>]]></description>
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    <title><![CDATA[Beyond Word of Mouth]]></title>
    <link>http://www.imediaconnection.com/content/14064.asp</link>
    <description><![CDATA[Marketers who view consumers as partners rather than target markets will reap the rewards.]]></description>
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    <title><![CDATA[Target Audience, Not Sites]]></title>
    <link>http://www.imediaconnection.com/content/14063.asp</link>
    <description><![CDATA[ALMONDNET's CEO responds to TACODA's Curt Viebranz and his article on the lack of transparency in ad networks.<BR>]]></description>
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    <title><![CDATA[Use Social Networks to Target Ads]]></title>
    <link>http://www.imediaconnection.com/content/14061.asp</link>
    <description><![CDATA[Seethroo's CEO&nbsp;speaks about&nbsp;how&nbsp;the company&nbsp;uses Web 2.0 behavioral patterns to target&nbsp;audiences.]]></description>
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    <title><![CDATA[How to Conquer an Inventory Crisis]]></title>
    <link>http://www.imediaconnection.com/content/14012.asp</link>
    <description><![CDATA[Find out what to do when the inventory you want isn't available.]]></description>
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    <title><![CDATA[How to Influence the Influencers]]></title>
    <link>http://www.imediaconnection.com/content/13985.asp</link>
    <description><![CDATA[To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.]]></description>
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    <title><![CDATA[New Social Marketing Opportunities]]></title>
    <link>http://www.imediaconnection.com/content/13947.asp</link>
    <description><![CDATA[Sharpe Partners' CEO describes five ways to prepare for marketing within social networks&nbsp;in the near future.<BR>]]></description>
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    <title><![CDATA[Protect Your Brand from Users]]></title>
    <link>http://www.imediaconnection.com/content/13920.asp</link>
    <description><![CDATA[Turn users into passionate brand advocates with user-generated marketing tactics.<BR>]]></description>
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    <title><![CDATA[The Ethics of Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13902.asp</link>
    <description><![CDATA[When does our fascination with media technology end up contributing to something more than we are comfortable with?]]></description>
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    <title><![CDATA[Smart Marketing in a Wiki World]]></title>
    <link>http://www.imediaconnection.com/content/13868.asp</link>
    <description><![CDATA[There's a fine line between influencing the message and creating propaganda. CoreBrand's brand director explains where to draw it.<BR>]]></description>
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    <title><![CDATA[Geezers or Geeks: Target Your Market]]></title>
    <link>http://www.imediaconnection.com/content/13853.asp</link>
    <description><![CDATA[Hitwise analysis of the iPhone and Windows Vista launch promotions shows vastly different strategies that resonated for each product's audience. <BR>]]></description>
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    <title><![CDATA[Citizen Marketers Take Over!]]></title>
    <link>http://www.imediaconnection.com/content/13839.asp</link>
    <description><![CDATA[In this exclusive book excerpt, Ben McConnell and Jackie Huba explain how four different types of users can impact your brand.]]></description>
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    <title><![CDATA[3 Steps to Targeting Nirvana]]></title>
    <link>http://www.imediaconnection.com/content/13837.asp</link>
    <description><![CDATA[Behavioral targeting can be hit or miss. Here's how to sift through a lot of dirt to find the nuggets of gold.<BR>]]></description>
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    <title><![CDATA[When Users Post, Do Advertisers Pay?]]></title>
    <link>http://www.imediaconnection.com/content/13830.asp</link>
    <description><![CDATA[Learn from an attorney about the potential liabilities of advertising on user-generated content sites.]]></description>
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    <title><![CDATA[Social Media Winners & Losers]]></title>
    <link>http://www.imediaconnection.com/content/13779.asp</link>
    <description><![CDATA[Underscore Marketing's president shares five tips for getting the most from social media.]]></description>
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    <title><![CDATA[How Authentic is Your Brand Experience?]]></title>
    <link>http://www.imediaconnection.com/content/13704.asp</link>
    <description><![CDATA[Genex's director of interactive marketing strategy looks at the need for genuine human experience in user-generated campaigns, and shows marketers how they can better tap into this need in their campaigns.  ]]></description>
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    <title><![CDATA[Capture Tomorrow's Emerging Market]]></title>
    <link>http://www.imediaconnection.com/content/13697.asp</link>
    <description><![CDATA[According to the International Monetary Fund, more than 70 percent of the world's economic growth is now taking place in developing countries, with almost a third of it in China. <BR>]]></description>
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    <title><![CDATA[Target Better, Reduce Costs?]]></title>
    <link>http://www.imediaconnection.com/content/13692.asp</link>
    <description><![CDATA[Industry insiders weigh in on whether behavioral targeting enables advertisers to spend less while getting better results.]]></description>
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    <title><![CDATA[The Democracy of User-Generated Media]]></title>
    <link>http://www.imediaconnection.com/content/13676.asp</link>
    <description><![CDATA[Trust in the power of the democracy, but understand the value of a lobbyist and get to know who wields the power in your areas of interest.<BR>]]></description>
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    <title><![CDATA[Gaining Ground with Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13640.asp</link>
    <description><![CDATA[In the rapidly developing world of online marketing, Mediaplex's Sean Quick points out the different facets of behavioral marketing for the biggest gain.]]></description>
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    <title><![CDATA[The Snickers Factor: When Buzz Turns Bad]]></title>
    <link>http://www.imediaconnection.com/content/13609.asp</link>
    <description><![CDATA[Although initial online reaction to the candy bar's Super Bowl ad was positive, New Media Strategies explains what went wrong that resulted in the company pulling it from its site.]]></description>
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    <title><![CDATA[Snapple's Recipe for Tasty Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13598.asp</link>
    <description><![CDATA[Discover how this big brand targeted its ideal customers, and what they learned along the way.]]></description>
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    <title><![CDATA[Good vs. Evil 2.0 in Open Media]]></title>
    <link>http://www.imediaconnection.com/content/13563.asp</link>
    <description><![CDATA[At the iMedia Brand Summit's second day, blogging pioneer Jason Calacanis, now Sequoia Capital's entrepreneur in action, engaged a jammed room on how marketers can join conversations with consumers.]]></description>
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    <title><![CDATA[Newspapers Fight Back Online]]></title>
    <link>http://www.imediaconnection.com/content/13544.asp</link>
    <description><![CDATA[Right Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local.]]></description>
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    <title><![CDATA[AOL's Falco: Consumers Are in Control]]></title>
    <link>http://www.imediaconnection.com/content/13534.asp</link>
    <description><![CDATA[In an iMedia Brand Summit opening keynote address, AOL's Randy Falco shared his vision for the future of the internet and his new company.]]></description>
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    <title><![CDATA[Chrysler, Coke: New Brand Buzz Leaders]]></title>
    <link>http://www.imediaconnection.com/content/13524.asp</link>
    <description><![CDATA[Check out recent innovations in word-of-mouth marketing from brands big and small.]]></description>
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    <title><![CDATA[Learn from Fall Pilot Errors]]></title>
    <link>http://www.imediaconnection.com/content/13481.asp</link>
    <description><![CDATA[BrandIntel's lead media analyst examines what happens when marketers fail to monitor what fans embrace-- and what they cast off.]]></description>
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    <title><![CDATA[Let Search be Your Targeting Guide]]></title>
    <link>http://www.imediaconnection.com/content/13463.asp</link>
    <description><![CDATA[Behavioral targeting's true value is its ability to deliver ads to those who have displayed -- through search -- intent to purchase. AlmondNet's founder and CEO explains.]]></description>
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    <title><![CDATA[Do User-Generated Ads Work Harder?]]></title>
    <link>http://www.imediaconnection.com/content/13452.asp</link>
    <description><![CDATA[Regardless of who wins Super Bowl XLI, 2007 will be remembered as the year big brands let users create their Super Bowl ads. We review the participants and potential pitfalls. ]]></description>
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    <title><![CDATA[Targeting Secrets of 5 Industries]]></title>
    <link>http://www.imediaconnection.com/content/13420.asp</link>
    <description><![CDATA[See how behavioral targeting can tackle big marketing challenges.]]></description>
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    <title><![CDATA[Positives About Negative Product Reviews]]></title>
    <link>http://www.imediaconnection.com/content/13386.asp</link>
    <description><![CDATA[Worried about opening your company to consumer reviews? Don't be. Bazaarvoice's VP explains why bad reviews are good for your business.]]></description>
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    <title><![CDATA[2007: The Year of People vs. Pages]]></title>
    <link>http://www.imediaconnection.com/content/13359.asp</link>
    <description><![CDATA[Revenue Science's president and CEO shares five predictions for 2007, the year that the attention economy will take hold.]]></description>
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    <title><![CDATA[Top Secret BT Tips for Retailers]]></title>
    <link>http://www.imediaconnection.com/content/13257.asp</link>
    <description><![CDATA[Behavioral targeting offers retailers great potential, but NetPlus Marketing's president and&nbsp;CSO says they must rethink how they calculate ROI.]]></description>
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    <title><![CDATA[Balance Brand Control with Users' Voices]]></title>
    <link>http://www.imediaconnection.com/content/13206.asp</link>
    <description><![CDATA[Because ignoring the conversations happening all around you is no longer an option, Eluma's VP of marketing and biz development suggests ways to embrace them. ]]></description>
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    <title><![CDATA[Segment to Get More ROI from Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13192.asp</link>
    <description><![CDATA[Revenue Science's account director shares&nbsp;five tips for building better audience segments.]]></description>
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    <title><![CDATA[Retargeting: There's More Than 1 Tactic]]></title>
    <link>http://www.imediaconnection.com/content/13156.asp</link>
    <description><![CDATA[Technology is making it easier to bucket your site's users and market to them more effectively. Underscore Marketing's president shows you the nuts and bolts.]]></description>
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    <title><![CDATA[Second Life: Take Your Brand Virtually Everywhere]]></title>
    <link>http://www.imediaconnection.com/content/13152.asp</link>
    <description><![CDATA[Check out this primer for marketing success in Second Life, as seen through the eyes of a marketer AND resident of this hot virtual world. ]]></description>
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    <title><![CDATA[2007: The Year Users Will Make Your Ads]]></title>
    <link>http://www.imediaconnection.com/content/13012.asp</link>
    <description><![CDATA[UGENmedia's co-founder/president predicts that advertiser demand for user-generated advertising will rise, consumer excitement will grow and the marketer/consumer relationship will be transformed.]]></description>
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    <title><![CDATA[How to Brand in User-Controlled Media]]></title>
    <link>http://www.imediaconnection.com/content/13004.asp</link>
    <description><![CDATA[vSocial's CEO describes the dynamics of "Channel Me" and how marketers can be a part of this new media climate.]]></description>
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    <title><![CDATA[Paying for Blog Juice Could Be Illegal]]></title>
    <link>http://www.imediaconnection.com/content/12967.asp</link>
    <description><![CDATA[The FTC's recent staff opinion might cast the legality of paid blogging programs in the U.S. in a questionable light. Underscore Marketing's president discusses what this opinion means for marketers.]]></description>
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    <title><![CDATA[Social Advertising, the Aristotle Way]]></title>
    <link>http://www.imediaconnection.com/content/12917.asp</link>
    <description><![CDATA[Whyville's COO explains why social networking sites are so revolutionary, and cites a few examples of how brands have leveraged the Whyville website to reach future consumers.]]></description>
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    <title><![CDATA[Six Degrees of Nick Lachey? ]]></title>
    <link>http://www.imediaconnection.com/content/12911.asp</link>
    <description><![CDATA[Userplane's president and founder discusses the impact of celebrities and online social networks.]]></description>
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    <title><![CDATA[Quick & Painless Targeting Tips]]></title>
    <link>http://www.imediaconnection.com/content/12900.asp</link>
    <description><![CDATA[Use these tips to get results without wasting too much time defining behavioral segments.]]></description>
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    <title><![CDATA[Casting Online for Techies]]></title>
    <link>http://www.imediaconnection.com/content/12807.asp</link>
    <description><![CDATA[GlobalSpec's chief sales and marketing officer reveals the trends developing that will help you find, and hook, technical, engineering and industrial customers.]]></description>
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    <title><![CDATA[UGM Done Wrong Could Hurt You]]></title>
    <link>http://www.imediaconnection.com/content/12806.asp</link>
    <description><![CDATA[As marketers rush to embrace cutting-edge user-generated marketing techniques, 121Media's senior marketing manager warns it could put&nbsp;their brands -- and their selves-- at risk.]]></description>
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    <title><![CDATA[Calling "Bull$#@!" on 3 Marketing Strategies]]></title>
    <link>http://www.imediaconnection.com/content/12779.asp</link>
    <description><![CDATA[Sean X Cummings calls BS on three popular marketing strategies and offers tips on how to turn these mistakes into successes. ]]></description>
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    <title><![CDATA[Get More from Your BT Campaign]]></title>
    <link>http://www.imediaconnection.com/content/12773.asp</link>
    <description><![CDATA[Revenue Science Chief Revenue Officer Jeff Hirsch speaks with our news editor about his company, BT tips and what's ahead in the field.]]></description>
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    <title><![CDATA[How to Turn UGM into Business Results]]></title>
    <link>http://www.imediaconnection.com/content/12755.asp</link>
    <description><![CDATA[NetPlus Marketing's VP of technology and creative lays out a game plan for harnessing user-generated media for media planning.]]></description>
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    <title><![CDATA[The Score: Blogs Gain Favor Worldwide]]></title>
    <link>http://www.imediaconnection.com/content/12750.asp</link>
    <description><![CDATA[The research company examines blog visitation throughout North America and Western Europe.]]></description>
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    <title><![CDATA[Reach 70% of the Nation's Wealth]]></title>
    <link>http://www.imediaconnection.com/content/12725.asp</link>
    <description><![CDATA[The president and chief strategist of Wilson Relationship Marketing Services tells you who controls the money and how to connect with them online.]]></description>
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    <title><![CDATA[Don't Just Sell, Solve!]]></title>
    <link>http://www.imediaconnection.com/content/12642.asp</link>
    <description><![CDATA[How can you reach consumers? Freeweb's president&nbsp;writes that the answer is to offer online models that solve&nbsp;consumers' problems and a brand that adheres to their terms.]]></description>
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    <title><![CDATA[An Improved Version of BT]]></title>
    <link>http://www.imediaconnection.com/content/12629.asp</link>
    <description><![CDATA[Is straight BT the answer? Underscore Marketing's COO explains that coupling site-side behavior with display media served on the web might be a better solution.&nbsp;]]></description>
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    <title><![CDATA[India: Emerging Market Online Powerhouse]]></title>
    <link>http://www.imediaconnection.com/content/12590.asp</link>
    <description><![CDATA[DMO's chief marketing officer reports on how India is poised to build a $17-billion web-enabled industry by 2008.]]></description>
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    <title><![CDATA[Targeting Hard-to-Reach Customers]]></title>
    <link>http://www.imediaconnection.com/content/12575.asp</link>
    <description><![CDATA[With available inventory getting tighter and prices increasing, here's how to target audiences in new and innovative ways without breaking the bank.]]></description>
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    <title><![CDATA[3 Big Brands Reinvent Themselves with Blogs]]></title>
    <link>http://www.imediaconnection.com/content/12540.asp</link>
    <description><![CDATA[Take a look at brands that are engaging consumers with direct dialogue, and what you need to know for a successful blogging program.]]></description>
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    <title><![CDATA[Dispelling Myths about WOM]]></title>
    <link>http://www.imediaconnection.com/content/12537.asp</link>
    <description><![CDATA[WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.]]></description>
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    <title><![CDATA[Moving Your Brand into New Markets]]></title>
    <link>http://www.imediaconnection.com/content/12486.asp</link>
    <description><![CDATA[NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.]]></description>
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    <title><![CDATA[Build a Stronger Agency/Publisher Team]]></title>
    <link>http://www.imediaconnection.com/content/12485.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of product development explains why increased collaboration and communication on performance metrics can help ensure the success of campaigns-- and overall business partnerships. ]]></description>
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    <title><![CDATA[The Score: Online Retail is Strong]]></title>
    <link>http://www.imediaconnection.com/content/12468.asp</link>
    <description><![CDATA[Early indicators observed by the research company forecast a healthy holiday spending season online.]]></description>
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    <title><![CDATA[Where Does BT Go From Here?]]></title>
    <link>http://www.imediaconnection.com/content/12467.asp</link>
    <description><![CDATA[In the wake of FTC hearings and advocacy groups calling for more regulation regarding data collection, industry insiders give their thoughts on the future of behavioral targeting.]]></description>
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    <title><![CDATA[Top 5 Films That Did Integration Right]]></title>
    <link>http://www.imediaconnection.com/content/12379.asp</link>
    <description><![CDATA[Movie marketing blogger Thilk presents his -- very -- short list on successful integrated campaigns, and describes the requirements for studios to do a better job of driving web traffic and theater attendance. ]]></description>
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<item>
    <title><![CDATA[Negative Feedback is an Opportunity]]></title>
    <link>http://www.imediaconnection.com/content/12351.asp</link>
    <description><![CDATA[Real conversations can get negative, and so can conversational marketing. Underscore's president tells us about what AccuQuote did when it happened to them.]]></description>
</item>

<item>
    <title><![CDATA[The Score: The Profile of Politics]]></title>
    <link>http://www.imediaconnection.com/content/12349.asp</link>
    <description><![CDATA[According to research, visitors who frequent political sites also visit religious sites. Find out more about this audience.]]></description>
</item>

<item>
    <title><![CDATA[4 Quick Tips: Marketing to Teens Online]]></title>
    <link>http://www.imediaconnection.com/content/12347.asp</link>
    <description><![CDATA[Teens can spot a marketing poser from a mile away: here's how to engage them with your brand.]]></description>
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<item>
    <title><![CDATA[How to Create BT Segments]]></title>
    <link>http://www.imediaconnection.com/content/12299.asp</link>
    <description><![CDATA[Publishers-- learn how to create a well-defined segment of users&nbsp;from Revenue Science's account director.]]></description>
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<item>
    <title><![CDATA[How to Earn WOM Recommendations]]></title>
    <link>http://www.imediaconnection.com/content/12262.asp</link>
    <description><![CDATA[Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.]]></description>
</item>

<item>
    <title><![CDATA[Redefining Digital Ad Space for Autos]]></title>
    <link>http://www.imediaconnection.com/content/12249.asp</link>
    <description><![CDATA[Winding Road's Bob Weber talks about how to tap into the valuable autos enthusiast market, and outlines why it's the right time to target them by integrating the strengths of print and online.  ]]></description>
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<item>
    <title><![CDATA[Coming Soon: The "Know-It-All" Patient]]></title>
    <link>http://www.imediaconnection.com/content/12231.asp</link>
    <description><![CDATA[It could be a health marketer's worst nightmare-- or a dream come true. The "know-it-all" patient has arrived on the internet. HealthCentral Network's GM has the story.]]></description>
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<item>
    <title><![CDATA[5 Targeting Success Stories]]></title>
    <link>http://www.imediaconnection.com/content/12221.asp</link>
    <description><![CDATA[Check out these successful targeting executions in various verticals and learn how their campaigns can improve your ROI. ]]></description>
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<item>
    <title><![CDATA[What Conversational Marketing is NOT]]></title>
    <link>http://www.imediaconnection.com/content/11921.asp</link>
    <description><![CDATA[Conversational marketing and word-of-mouth marketing are different; if you think they're the same, then you suffer under broadcast thinking's corrupting influence. Underscore Marketing's president explains.]]></description>
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<item>
    <title><![CDATA[Don't Just Blog-- Boost Business]]></title>
    <link>http://www.imediaconnection.com/content/11894.asp</link>
    <description><![CDATA[AccuQuote's VP of marketing and business development shares successful strategies that have worked for his company.]]></description>
</item>

<item>
    <title><![CDATA[When Out-of-Context Outperforms]]></title>
    <link>http://www.imediaconnection.com/content/11892.asp</link>
    <description><![CDATA[BlueLithium execs highlight data that show behaviorally targeted ads placed out of context convert better for some product categories than in-context ads.]]></description>
</item>

<item>
    <title><![CDATA[China: Don't Hold Your Breath Waiting]]></title>
    <link>http://www.imediaconnection.com/content/11891.asp</link>
    <description><![CDATA[Yes, more than a billion consumers live there, but do they have money to spend? Our search editor reports from ad:tech Shanghai.]]></description>
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<item>
    <title><![CDATA[Search Drives Beauty Product Purchases]]></title>
    <link>http://www.imediaconnection.com/content/11865.asp</link>
    <description><![CDATA[eMarketer reports that consumers are influenced by search results when making beauty product purchases.]]></description>
</item>

<item>
    <title><![CDATA[What Facebook Offers Marketers]]></title>
    <link>http://www.imediaconnection.com/content/11834.asp</link>
    <description><![CDATA[This web consultant went straight to the social networking site's chief revenue officer for insight on its latest initiatives.]]></description>
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<item>
    <title><![CDATA[CPG Advertisers Favor Online]]></title>
    <link>http://www.imediaconnection.com/content/11801.asp</link>
    <description><![CDATA[Health and beauty brands favored the internet to TV and magazines as they reallocated ad dollars in the first half of 2006.]]></description>
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<item>
    <title><![CDATA[Forrester: On-Site BT is a Top Strategy]]></title>
    <link>http://www.imediaconnection.com/content/11790.asp</link>
    <description><![CDATA[Touch Clarity's CMO shares results from recent Forrester research that show a relatively unknown tech solution has catapulted in significance-- and investment.]]></description>
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<item>
    <title><![CDATA[Preferred Advertising: Product Placement]]></title>
    <link>http://www.imediaconnection.com/content/11725.asp</link>
    <description><![CDATA[eMarketer reports that 12-18 year olds prefer product placement to give-aways or blog marketing.]]></description>
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<item>
    <title><![CDATA[How to Reach Teens: IM or Email?]]></title>
    <link>http://www.imediaconnection.com/content/11691.asp</link>
    <description><![CDATA[eMarketer reports that email may not always be the best way to reach the tween and teen market.]]></description>
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<item>
    <title><![CDATA[Market Like You Give a Damn]]></title>
    <link>http://www.imediaconnection.com/content/11680.asp</link>
    <description><![CDATA[There's a wealth of marketing opportunity in social responsibility, especially when targeting youth demographics. Trend analyst Rebecca McQuigg explains why your brand can't afford to skimp on being generous.]]></description>
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<item>
    <title><![CDATA[Why You Should Put Consumers in Control]]></title>
    <link>http://www.imediaconnection.com/content/11625.asp</link>
    <description><![CDATA[Find out how Nike, Diet Coke, Burger King and others opened their messaging for consumer-tinkering and lived to brag about the ROI.]]></description>
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<item>
    <title><![CDATA[Podcast: Maintaining Customer Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/11571.asp</link>
    <description><![CDATA[iMedia's search editor sits down with Sean Cheyney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.]]></description>
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<item>
    <title><![CDATA[Teen and Tween Media Consumption]]></title>
    <link>http://www.imediaconnection.com/content/11569.asp</link>
    <description><![CDATA[eMarketer reports on where tweens and teens spend their time-- including TV, phone, internet and video games.]]></description>
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<item>
    <title><![CDATA[Podcast: Online Travel]]></title>
    <link>http://www.imediaconnection.com/content/11500.asp</link>
    <description><![CDATA[Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent iMedia Brand Summit.]]></description>
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<item>
    <title><![CDATA[The Score: Why Sports Can't Be Ignored]]></title>
    <link>http://www.imediaconnection.com/content/11404.asp</link>
    <description><![CDATA[According to data, the Sports category now reaches nearly 40 percent of the total internet audience.]]></description>
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<item>
    <title><![CDATA[What Brand Attributes Make a Difference]]></title>
    <link>http://www.imediaconnection.com/content/11358.asp</link>
    <description><![CDATA[Molecular's Steve Mulder &amp; Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.]]></description>
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<item>
    <title><![CDATA[Measure Word-of-Mouth Buzz]]></title>
    <link>http://www.imediaconnection.com/content/11165.asp</link>
    <description><![CDATA[Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.]]></description>
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<item>
    <title><![CDATA[Don't Advertise in Social Networks-- Yet]]></title>
    <link>http://www.imediaconnection.com/content/11120.asp</link>
    <description><![CDATA[BzzAgent's founder and CEO says marketing with, not at, online communities will better generate word of mouth-- and sales.]]></description>
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<item>
    <title><![CDATA[How to Open up the In-Market Window]]></title>
    <link>http://www.imediaconnection.com/content/11050.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO discusses precision targeting techniques that can help pinpoint in-market consumers more easily and cost effectively.  ]]></description>
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<item>
    <title><![CDATA[The Score: Wikis Aid UGC]]></title>
    <link>http://www.imediaconnection.com/content/11018.asp</link>
    <description><![CDATA[comScore looks at the growing popularity of these collaborative tools, and who's using them and why.]]></description>
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    <title><![CDATA[Spam and Pharma Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10868.asp</link>
    <description><![CDATA[eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.]]></description>
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<item>
    <title><![CDATA[How Pharma Reaches Its Audience]]></title>
    <link>http://www.imediaconnection.com/content/10832.asp</link>
    <description><![CDATA[eMarketer reports on pharmaceutical advertising and how this sector is using interactive to push its message.]]></description>
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<item>
    <title><![CDATA[The Score: User-Generated News Grows]]></title>
    <link>http://www.imediaconnection.com/content/10826.asp</link>
    <description><![CDATA[Analysis shows that sites offering user-generated news are increasing in popularity, visited by lucrative audience groups.]]></description>
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<item>
    <title><![CDATA[How to Measure Blog Influence]]></title>
    <link>http://www.imediaconnection.com/content/10812.asp</link>
    <description><![CDATA[Dandelife.com's CEO gives step-by-step directions on how to gauge blog buzz around your brand.]]></description>
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<item>
    <title><![CDATA[The Agency's Role in a UGC World]]></title>
    <link>http://www.imediaconnection.com/content/10811.asp</link>
    <description><![CDATA[As brands struggle to leverage user-generated content, this iMedia contributor says they should be looking to their agencies.]]></description>
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<item>
    <title><![CDATA[MySpace Traffic and Page Views]]></title>
    <link>http://www.imediaconnection.com/content/10796.asp</link>
    <description><![CDATA[eMarketer reports on the number of average daily visitors, total page views and time spent on this social network site.]]></description>
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<item>
    <title><![CDATA[5 Step Plan for BT Beginners]]></title>
    <link>http://www.imediaconnection.com/content/10785.asp</link>
    <description><![CDATA[Learn how to build a better marketing plan with behavioral targeting.]]></description>
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<item>
    <title><![CDATA[Online Travel Grows]]></title>
    <link>http://www.imediaconnection.com/content/10708.asp</link>
    <description><![CDATA[eMarketer reports that more people are buying airline tickets online than ever before.]]></description>
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    <title><![CDATA[MySpace, Facebook and Bolt Boom]]></title>
    <link>http://www.imediaconnection.com/content/10623.asp</link>
    <description><![CDATA[eMarkter reports that while the industry has grown by 4 percent,&nbsp;certain social networking sites have seen triple-digit growth.]]></description>
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<item>
    <title><![CDATA[WOM in the New Social Media Landscape]]></title>
    <link>http://www.imediaconnection.com/content/10533.asp</link>
    <description><![CDATA[An ad:tech Chicago panel discussed the concept of word of mouth-- how it has changed, and how it continues to evolve. ]]></description>
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    <title><![CDATA[Future of Pharma Marketing Online]]></title>
    <link>http://www.imediaconnection.com/content/10476.asp</link>
    <description><![CDATA[HealthCentral Network's GM describes how recent legislation highlights the web's evolving role in health marketing.]]></description>
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<item>
    <title><![CDATA[The Right Brand Evangelist]]></title>
    <link>http://www.imediaconnection.com/content/10432.asp</link>
    <description><![CDATA[Interested in launching a word-of-mouth campaign? BzzAgent's CEO describes your target brand evangelist.]]></description>
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    <title><![CDATA[Corporate Blogs in the U.S.]]></title>
    <link>http://www.imediaconnection.com/content/10406.asp</link>
    <description><![CDATA[eMarketer reports that blogs, while an industry buzzword, haven't yet caught on in the corporate world.]]></description>
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    <title><![CDATA[Online Travel Marketing on The Move]]></title>
    <link>http://www.imediaconnection.com/content/10376.asp</link>
    <description><![CDATA[SmarterLiving.com's Krista Pappas talks with our news editor about the challenges of the online travel industry, search engines and metrics that matter.]]></description>
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<item>
    <title><![CDATA[The Score: The Popularity of Blogs]]></title>
    <link>http://www.imediaconnection.com/content/10359.asp</link>
    <description><![CDATA[Record numbers of people are now visiting blogs, proving that blog visitation is now part of mainstream online behavior for many internet users.]]></description>
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    <title><![CDATA[Advertisers Weigh in on BT]]></title>
    <link>http://www.imediaconnection.com/content/10355.asp</link>
    <description><![CDATA[We asked some Amelia Island iMedia Summit attendees their thoughts on behavorial targeting. Here's what they had to say.]]></description>
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    <title><![CDATA[The Key to Engagement: Ads People Want]]></title>
    <link>http://www.imediaconnection.com/content/10327.asp</link>
    <description><![CDATA[In his first iMedia byline, the Tacoda CEO talks about what engagement is, what it isn't, and what we need to do in order to engage with consumers.]]></description>
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    <title><![CDATA[WOM: Who's Spreading the Word?]]></title>
    <link>http://www.imediaconnection.com/content/10293.asp</link>
    <description><![CDATA[Lucid Marketing's president writes about key findings from&nbsp;his company's&nbsp;recently released &quot;Word of Mouth Communications Study Report.&quot;]]></description>
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<item>
    <title><![CDATA[Behavioral Retargeting 101]]></title>
    <link>http://www.imediaconnection.com/content/10276.asp</link>
    <description><![CDATA[What is retargeting and what does it mean for you? Chapell Associates' manager of market intelligence explains.]]></description>
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    <title><![CDATA[MySpace in the Marketing Mix]]></title>
    <link>http://www.imediaconnection.com/content/10273.asp</link>
    <description><![CDATA[Does MySpace deserve the hype? Mark Naples examines MySpace-- its strengths and its future as a marketing vehicle.]]></description>
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    <title><![CDATA[Derail Your Competition with Conquest Ads]]></title>
    <link>http://www.imediaconnection.com/content/10228.asp</link>
    <description><![CDATA[Add your brand into the consumer's consideration set� even when the consumer is eyeing your competitor's product.]]></description>
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<item>
    <title><![CDATA[BT, Contextual Targeting and Video]]></title>
    <link>http://www.imediaconnection.com/content/10199.asp</link>
    <description><![CDATA[Tremor Network's Jason Glickman chats about ad networks, interactive and combining behavioral and contextual targeting with video]]></description>
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<item>
    <title><![CDATA[Yes, You Can Predict Viral Marketing ]]></title>
    <link>http://www.imediaconnection.com/content/10198.asp</link>
    <description><![CDATA[Some marketers think that you can't control word-of-mouth marketing, but the NextStage CRO disagrees.]]></description>
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<item>
    <title><![CDATA[The Financial Services Media Mix]]></title>
    <link>http://www.imediaconnection.com/content/10182.asp</link>
    <description><![CDATA[eMarketer looks at how the financial services sector advertises on the internet.]]></description>
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    <title><![CDATA[The Consumer Influence on Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/10162.asp</link>
    <description><![CDATA[iMedia's senior editor talks with CoreBrand's Brand Director Jonathan Paisner about the impact consumers have in shaping and marketing a brand.]]></description>
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<item>
    <title><![CDATA[The Death of Mass Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10063.asp</link>
    <description><![CDATA[eMarketer looks at the rise of ad targeting.]]></description>
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<item>
    <title><![CDATA[There's Nothing Wrong with "User"]]></title>
    <link>http://www.imediaconnection.com/content/10061.asp</link>
    <description><![CDATA[But there's plenty that's bad about using the word &quot;consumer&quot; when it comes to consumer-generated content. Our exec editor explains why.]]></description>
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<item>
    <title><![CDATA[How to Use Social Media in B2B Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10017.asp</link>
    <description><![CDATA[The ITtoolbox CEO describes the differences between consumer communities of interest and professional communities of practice and explains how the latter create opportunities for B2B marketers.]]></description>
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<item>
    <title><![CDATA[Online Travel Sales to Boom]]></title>
    <link>http://www.imediaconnection.com/content/9953.asp</link>
    <description><![CDATA[eMarketer&nbsp;reports that by 2010 roughly 46&nbsp;percent&nbsp;of total travel sales will be booked online, second only to computer hardware/software in the B2C category.]]></description>
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<item>
    <title><![CDATA[When Bad Performance is Good]]></title>
    <link>http://www.imediaconnection.com/content/9909.asp</link>
    <description><![CDATA[DRIVEpm's president explains why filtering is the mirror-twin of targeting and how it can generate equally effective results.]]></description>
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    <title><![CDATA[Podcast: Q&A with EchoTarget's Greg Smith]]></title>
    <link>http://www.imediaconnection.com/content/9850.asp</link>
    <description><![CDATA[iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.]]></description>
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<item>
    <title><![CDATA[How the Social Web Should Impact Strategy]]></title>
    <link>http://www.imediaconnection.com/content/9836.asp</link>
    <description><![CDATA[Cymfony's chief strategy and marketing officer makes the case for incorporating social media into the marketing plan.]]></description>
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<item>
    <title><![CDATA[BT Puts Theory into Practice Online]]></title>
    <link>http://www.imediaconnection.com/content/9829.asp</link>
    <description><![CDATA[The Revenue Science president and CEO illustrates how the evolution of online advertising is a great reflection of how academics study the mass media.]]></description>
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<item>
    <title><![CDATA[MySpace Meets American Idol]]></title>
    <link>http://www.imediaconnection.com/content/9768.asp</link>
    <description><![CDATA[Contest Factory's CEO suggests UGM Bracketed Contests as a way to leverage consumer-generated content while still maintaining control of the campaign.]]></description>
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    <title><![CDATA[Getting More from BT]]></title>
    <link>http://www.imediaconnection.com/content/9736.asp</link>
    <description><![CDATA[DRIVEpm's president steps into the shoes of a &quot;concerned marketer&quot; to write a letter about how careless behavioral targeting can go wrong, and what marketers can do to protect themselves.]]></description>
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    <title><![CDATA[What Marketers Can Learn From MySpace]]></title>
    <link>http://www.imediaconnection.com/content/9663.asp</link>
    <description><![CDATA[The principal of the trend research company Zandl Group describes the attributes of social networking sites that marketers should apply to their strategies.]]></description>
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<item>
    <title><![CDATA[Consumers Respond to BT]]></title>
    <link>http://www.imediaconnection.com/content/9651.asp</link>
    <description><![CDATA[Bill Harvey, author of TACODA's recent behavioral vs. contextual targeting studies, explains the significance of the results.]]></description>
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<item>
    <title><![CDATA[Start Using RSS Today!]]></title>
    <link>http://www.imediaconnection.com/content/9606.asp</link>
    <description><![CDATA[See how content syndication can lead to Really Simple Success.]]></description>
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    <title><![CDATA[Maximize Web Encounters by Retargeting]]></title>
    <link>http://www.imediaconnection.com/content/9589.asp</link>
    <description><![CDATA[The director of product development at Vendare explains how to develop a retargeting plan.]]></description>
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    <title><![CDATA[Behavioral Targeting's Effect on ROI]]></title>
    <link>http://www.imediaconnection.com/content/9546.asp</link>
    <description><![CDATA[The 24/7 Real Media SVP of media and technology presents charts and data to help educate marketers. ]]></description>
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    <title><![CDATA[Are Consumer-Generated Ads Here to Stay?]]></title>
    <link>http://www.imediaconnection.com/content/9521.asp</link>
    <description><![CDATA[Experts opine on the current effectiveness of consumer-generated advertising and what will happen with it in the future.]]></description>
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    <title><![CDATA[Social Networking 101]]></title>
    <link>http://www.imediaconnection.com/content/9496.asp</link>
    <description><![CDATA[nurun | ant farm interactive's executive vice president, North America, explains what social networks offer, and who should be using them in their marketing plan and why.]]></description>
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    <title><![CDATA[4 Steps to Better Campaign Performance]]></title>
    <link>http://www.imediaconnection.com/content/9413.asp</link>
    <description><![CDATA[The VP of optimization services at DoubleClick explains why targeting alone is not enough.]]></description>
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<item>
    <title><![CDATA[4 Ways to Make BT Better]]></title>
    <link>http://www.imediaconnection.com/content/9386.asp</link>
    <description><![CDATA[From easier executions to giving consumers more notice, here's how BT can move the industry forward.]]></description>
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<item>
    <title><![CDATA[What to Expect from CGC]]></title>
    <link>http://www.imediaconnection.com/content/9332.asp</link>
    <description><![CDATA[Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content.]]></description>
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<item>
    <title><![CDATA[The Agency of the Future: Consumers]]></title>
    <link>http://www.imediaconnection.com/content/9265.asp</link>
    <description><![CDATA[Five&nbsp;consumer-generated campaigns.]]></description>
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<item>
    <title><![CDATA[Exclusive Q&A with the NY AG's Office]]></title>
    <link>http://www.imediaconnection.com/content/9263.asp</link>
    <description><![CDATA[Ken Dreifach, chief of the Internet Bureau in the Office of New York Attorney General Eliot Spitzer, talks about legal issues facing the online media world.]]></description>
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<item>
    <title><![CDATA[User-Generated Content Lessons]]></title>
    <link>http://www.imediaconnection.com/content/9197.asp</link>
    <description><![CDATA[Marketers should pay attention and learn from the history of user-generated content in order to avoid making the same mistakes.]]></description>
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<item>
    <title><![CDATA[Social Networks and Viral Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9195.asp</link>
    <description><![CDATA[The NextStage CRO talks about joke lists, your online network, and how trust powers good word of mouth.]]></description>
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<item>
    <title><![CDATA[Behavioral Targeting Best Practices]]></title>
    <link>http://www.imediaconnection.com/content/9114.asp</link>
    <description><![CDATA[Get your customer to the point of purchase with the right message at the right time, every time.]]></description>
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<item>
    <title><![CDATA[Q&A with WhenU's Bill Day]]></title>
    <link>http://www.imediaconnection.com/content/9019.asp</link>
    <description><![CDATA[Chapell &amp; Associates' president talks with WhenU's CEO about providing consumers value, branding, privacy and more.]]></description>
</item>

<item>
    <title><![CDATA[Reaching the Travel Audience]]></title>
    <link>http://www.imediaconnection.com/content/9004.asp</link>
    <description><![CDATA[USDM's CEO&nbsp;reports cities that created websites to attract visitors saw a massive influx of tourism.]]></description>
</item>

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    <title><![CDATA[Q&A With Claria's Scott Eagle]]></title>
    <link>http://www.imediaconnection.com/content/8914.asp</link>
    <description><![CDATA[Our&nbsp;managing editor asks Claria EVP/CMO&nbsp;Scott Eagle about the company's new product and its decision to leave the adware business.]]></description>
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    <title><![CDATA[A Case for Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/8819.asp</link>
    <description><![CDATA[The president/creative director for Basement Inc. highlights results from the behavioral targeting element of a campaign, and provides insights as to why BT works.]]></description>
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<item>
    <title><![CDATA[Five BT Companies Reviewed]]></title>
    <link>http://www.imediaconnection.com/content/8751.asp</link>
    <description><![CDATA[We examine the leading behavioral targeting companies and their capabilities.]]></description>
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<item>
    <title><![CDATA[Is There an Inventory Crisis?]]></title>
    <link>http://www.imediaconnection.com/content/8713.asp</link>
    <description><![CDATA[David L. Smith, CEO of Mediasmith, examines the state of web inventory today and what marketers can do tomorrow.]]></description>
</item>

<item>
    <title><![CDATA[BT Engages with People, Not Pages]]></title>
    <link>http://www.imediaconnection.com/content/8583.asp</link>
    <description><![CDATA[Revenue Science's president and CEO talks about Battelle's &quot;The Search&quot; and explains why behavioral targeting is the perfect complement to search.]]></description>
</item>

<item>
    <title><![CDATA[How Behavioral Targeting Fuels DR]]></title>
    <link>http://www.imediaconnection.com/content/8558.asp</link>
    <description><![CDATA[NetPlus Marketing's president and chief strategy officer discusses the key elements for leveraging behavioral targeting to increase customer understanding and response.]]></description>
</item>

<item>
    <title><![CDATA[Targeting Japanese Behavior]]></title>
    <link>http://www.imediaconnection.com/content/8399.asp</link>
    <description><![CDATA[Through a unique partnership with Japan�s DAC, Revenue Science brings behavioral targeting to Japan.]]></description>
</item>

<item>
    <title><![CDATA[BT: Like Shopping.com for Marketers]]></title>
    <link>http://www.imediaconnection.com/content/8384.asp</link>
    <description><![CDATA[Poindexter Systems' SVP of client services describes how behavioral targeting helps marketers narrow down their placement choices.]]></description>
</item>

<item>
    <title><![CDATA[BT: A Key to the Future of Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8224.asp</link>
    <description><![CDATA[In this interview with Draft's Brad Back, he tells us how to leverage consumer behavior knowledge for marketing on many levels.]]></description>
</item>

<item>
    <title><![CDATA[iMedia Podcast: The Future of BT]]></title>
    <link>http://www.imediaconnection.com/content/8134.asp</link>
    <description><![CDATA[Masha Geller talks with Revenue Science's Nick Johnson and Internet Broadcasting's Adam Gordon about where behavioral targeting is headed.]]></description>
</item>

<item>
    <title><![CDATA[Behavioral Targeting Has More Visibility]]></title>
    <link>http://www.imediaconnection.com/content/8121.asp</link>
    <description><![CDATA[A recent study shows that behavioral targeting is more engaging than contextual, particularly with increased frequency.]]></description>
</item>

<item>
    <title><![CDATA[iMedia Podcast: The Power of BT]]></title>
    <link>http://www.imediaconnection.com/content/8084.asp</link>
    <description><![CDATA[Next Century Media's CEO reports on research that shows&nbsp;behavioral targeting to be more effective than contextual targeting.]]></description>
</item>

<item>
    <title><![CDATA[Retargeting Will Feature in Your Future ]]></title>
    <link>http://www.imediaconnection.com/content/7907.asp</link>
    <description><![CDATA[Even in an environment where online ad targeting becomes more effective every day, retargeting is something special.]]></description>
</item>

<item>
    <title><![CDATA[Behavioral Targeting & Social Networking]]></title>
    <link>http://www.imediaconnection.com/content/7831.asp</link>
    <description><![CDATA[Tracking how consumers behave when they're on their favorite sites -- is this a perfect storm for advertising?]]></description>
</item>

<item>
    <title><![CDATA[Six Targeting Ideas for '06]]></title>
    <link>http://www.imediaconnection.com/content/7728.asp</link>
    <description><![CDATA[DRIVEpm's president gives advice on how to boost success of your targeting efforts this year.]]></description>
</item>

<item>
    <title><![CDATA[iMedia Podcast: Consumer Generated Content]]></title>
    <link>http://www.imediaconnection.com/content/7662.asp</link>
    <description><![CDATA[CNET SVP of Games and Entertainment Vince Broady explains how to harness the power of consumer generated content.]]></description>
</item>

<item>
    <title><![CDATA[A Lighthearted Look Ahead at Targeting]]></title>
    <link>http://www.imediaconnection.com/content/7597.asp</link>
    <description><![CDATA[Revenue Science's president and CEO mixes sure bets and long shots in his list of behavioral targeting predictions for 2006.]]></description>
</item>

<item>
    <title><![CDATA[Targeting, Search & Privacy Concerns]]></title>
    <link>http://www.imediaconnection.com/content/7595.asp</link>
    <description><![CDATA[As search engines begin to employ behavioral targeting techniques, privacy issues are beginning to smolder; Chapell &amp; Associates' president reports.]]></description>
</item>

<item>
    <title><![CDATA[iMedia Podcast: Fox's Web Strategy]]></title>
    <link>http://www.imediaconnection.com/content/7593.asp</link>
    <description><![CDATA[Fox Interactive Media President Ross Levinsohn speaks with Doug Weaver about News Corp's online ambitions.]]></description>
</item>

<item>
    <title><![CDATA[Content, Targeting & Advertising]]></title>
    <link>http://www.imediaconnection.com/content/7555.asp</link>
    <description><![CDATA[AdValiant's president describes how behavioral targeting boosts the value of content in a post-Google world.]]></description>
</item>

<item>
    <title><![CDATA[Ross Levinsohn on Fox's Digital Charge]]></title>
    <link>http://www.imediaconnection.com/content/7478.asp</link>
    <description><![CDATA[During Monday's iMedia Agency Summit keynote, Fox Interactive's president described how the News Corp. media giant is working to build a broad online base.&nbsp; ]]></description>
</item>

<item>
    <title><![CDATA[Claria Expands Behavioral Technology]]></title>
    <link>http://www.imediaconnection.com/content/7474.asp</link>
    <description><![CDATA[Early next year, Claria will introduce Personal Web, a software download that will serve up content recommendations to consumers' home pages.]]></description>
</item>

<item>
    <title><![CDATA[Personalizing Search]]></title>
    <link>http://www.imediaconnection.com/content/7422.asp</link>
    <description><![CDATA[There are two models of personalized search emerging, one of which focuses on user input (behavior).]]></description>
</item>

<item>
    <title><![CDATA[Targeting for Dummies]]></title>
    <link>http://www.imediaconnection.com/content/7349.asp</link>
    <description><![CDATA[DRIVE Performance Media's president gives you a step-by-step plan to create a successful online targeting program.]]></description>
</item>

<item>
    <title><![CDATA[Automotive Industry Drives Behavioral]]></title>
    <link>http://www.imediaconnection.com/content/7289.asp</link>
    <description><![CDATA[A panel at a recent automotive summit discussed the significance of behavioral targeting, issues still to solve and what the future holds. ]]></description>
</item>

<item>
    <title><![CDATA[MSN Late to Search Market with New Tools]]></title>
    <link>http://www.imediaconnection.com/content/7208.asp</link>
    <description><![CDATA[Although late, MSN delivers a powerful new tool for advertisers, the first in a new campaign to lead the online ad space.]]></description>
</item>

<item>
    <title><![CDATA[iMedia Podcast: Me Media]]></title>
    <link>http://www.imediaconnection.com/content/7185.asp</link>
    <description><![CDATA[Dipsie's Sean Cummings discusses with Editor at Large Masha Geller the nature of online culture and what that means for advertisers.]]></description>
</item>

<item>
    <title><![CDATA[Behavioral Targeting -- Just the Facts]]></title>
    <link>http://www.imediaconnection.com/content/7159.asp</link>
    <description><![CDATA[Revenue Science's&nbsp;CEO explains why behavioral targeting minimizes advertising costs and maximizes visibility.]]></description>
</item>

<item>
    <title><![CDATA[Targeting Review: DRIVEpm ]]></title>
    <link>http://www.imediaconnection.com/content/7072.asp</link>
    <description><![CDATA[Contributor Robert Moskowitz gets under the hood of DRIVEpm, AQuantive's new targeting division.]]></description>
</item>

<item>
    <title><![CDATA[After the Storm: Bloggers Save the Day]]></title>
    <link>http://www.imediaconnection.com/content/7059.asp</link>
    <description><![CDATA[New Media Strategies CEO Pete Synder writes how the most multi-faceted and extensive word-of-mouth campaign was not a product of marketers, but bloggers.]]></description>
</item>

<item>
    <title><![CDATA[Safecount Q&A with Starcom's Mike Zeman]]></title>
    <link>http://www.imediaconnection.com/content/6797.asp</link>
    <description><![CDATA[Brad Berens chats with Safecount board member Mike Zeman about the fight to save cookies. ]]></description>
</item>

<item>
    <title><![CDATA[Integrate '05 Coverage Continues]]></title>
    <link>http://www.imediaconnection.com/content/6318.asp</link>
    <description><![CDATA[At iMedia and Variety's Integrate '05 Summit, Rick Parkhill chatted about entertainment marketing with agency execs; later, Carat and Sony presented case studies.]]></description>
</item>

<item>
    <title><![CDATA[Dark Clouds Loom over Movie Marketing]]></title>
    <link>http://www.imediaconnection.com/content/6273.asp</link>
    <description><![CDATA[Movie marketers at Integrate '05 discussed possible reasons behind recent box office gross failings.]]></description>
</item>

<item>
    <title><![CDATA[Consumer Generated Content]]></title>
    <link>http://www.imediaconnection.com/content/6096.asp</link>
    <description><![CDATA[Editor at Large&nbsp;Joseph Jaffe outlines a bold new alternative to traditional advertising where consumers are willing participants in the communication process.]]></description>
</item>

<item>
    <title><![CDATA[Examining the Role of Political Blogs]]></title>
    <link>http://www.imediaconnection.com/content/5947.asp</link>
    <description><![CDATA[A report released last week suggests blogs are an add-on to mainstream media.]]></description>
</item>

<item>
    <title><![CDATA[Targeting Technology Steps Forward]]></title>
    <link>http://www.imediaconnection.com/content/5834.asp</link>
    <description><![CDATA[A look at where the trend toward precision delivery of content is going.]]></description>
</item>

<item>
    <title><![CDATA[Spyware, Adware, and the Future]]></title>
    <link>http://www.imediaconnection.com/content/5818.asp</link>
    <description><![CDATA[New iMedia contributor Isaac Scarborough of Chapell &amp; Associates reports on last week's NAI conference on spyware.]]></description>
</item>

<item>
    <title><![CDATA[The Fittest Will Survive]]></title>
    <link>http://www.imediaconnection.com/content/5799.asp</link>
    <description><![CDATA[Revenue Science's Bill Gossman explains why, in a Darwinian world, the IP-fueled internet model will win the evolutionary war.]]></description>
</item>

<item>
    <title><![CDATA[Preaching to the Converted]]></title>
    <link>http://www.imediaconnection.com/content/5719.asp</link>
    <description><![CDATA[The CooperKatz &amp; Company VP reminds us that your customer evangelists are in the blogosphere just waiting to shepherd your message.]]></description>
</item>

<item>
    <title><![CDATA[Q&A with Jumpstart's Mitch Lowe]]></title>
    <link>http://www.imediaconnection.com/content/5563.asp</link>
    <description><![CDATA[With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.]]></description>
</item>

<item>
    <title><![CDATA[Blogs: Phenomena or Force? (Part 3)]]></title>
    <link>http://www.imediaconnection.com/content/5267.asp</link>
    <description><![CDATA[Advance.net's Jeff Jarvis answered iMedia Brand Summit attendee's questions about consumer-generated media.]]></description>
</item>





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