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 <title>iMedia Connection: Cover Stories - XML</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2010 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2010 14:53:48 PST</pubDate>

<item>
    <title><![CDATA[5 forces that are transforming travel marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39897.asp]]></link>
    <description><![CDATA[Travel is one of the largest global industries. It's also one that has undergone astounding change in the digital era, and that change shows no sign of slowing. Let's examine five major forces that are transforming travel in 2016. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70_2016.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Nichols_Jim_100x100_2016.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 29, 2016]]></date>
    <pageid><![CDATA[39897]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 marketing acronyms you know but can't define]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39879.asp]]></link>
    <description><![CDATA[This industry brings with it many terms that are vital to daily working life. Avoid future confusion by learning them here.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 26, 2016]]></date>
    <pageid><![CDATA[39879]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 digital marketing rules we need to establish]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39819.asp]]></link>
    <description><![CDATA[Unfortunately, marketers' greatest strengths can be their greatest weaknesses. Here are the new rules of digital that would help save us from ourselves.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_jay_100x100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 24, 2016]]></date>
    <pageid><![CDATA[39819]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 lies you hear in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39878.asp]]></link>
    <description><![CDATA[In marketing, lies are as ubiquitous as opinions. Whether we know it or not, whether we mean it or not, we all peddle lies to one degree or another. Find it out which lies we think have to go.&nbsp; ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 22, 2016]]></date>
    <pageid><![CDATA[39878]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways luxury brands are reinventing their appeal]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39852.asp]]></link>
    <description><![CDATA[Even venerable brands have to stay innovative. Take a look at how these companies are finding new ways to appeal to their audiences and how you can apply them to your own campaigns. ]]></description>
    <author><![CDATA[Delphine Dauge]]></author>
    <authorid><![CDATA[71925]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dauge_delphine_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dauge_delphine_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 19, 2016]]></date>
    <pageid><![CDATA[39852]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 crucial best practices for native advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39816.asp]]></link>
    <description><![CDATA[Native advertising is one of the fastest growing sectors of digital, but it's also one of the least understood. Here are the top tips to remember for your campaigns.]]></description>
    <author><![CDATA[Eric Berry]]></author>
    <authorid><![CDATA[56149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berry_Eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_berry_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 17, 2016]]></date>
    <pageid><![CDATA[39816]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[When brands strike back on social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39851.asp]]></link>
    <description><![CDATA[Everyone's a critic, and even the best campaigns may face adversity. Discover which brands have fought back and how they did it.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_jenn_deering_new_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_jenn_deering_new_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 15, 2016]]></date>
    <pageid><![CDATA[39851]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 killer websites to check out]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39837.asp]]></link>
    <description><![CDATA[From mobile optimization to responsive design, there are many factors to consider when creating your website. Take a look at these sites that got it right. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 12, 2016]]></date>
    <pageid><![CDATA[39837]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The networking secrets of top marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39836.asp]]></link>
    <description><![CDATA[Marketers agree that networking is absolutely essential for success, but it's also one of the toughest skills to master. Here's the advice that will put you on top -- straight from the best in the field.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 10, 2016]]></date>
    <pageid><![CDATA[39836]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 strangest Star Wars marketing partnerships]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39830.asp]]></link>
    <description><![CDATA[With seemingly every brand on Earth clamoring to associate itself with "The Force Awakens," there were more than a few odd partnerships that caught our attention. Take a look. ]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 08, 2016]]></date>
    <pageid><![CDATA[39830]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 trends that will reshape retail marketing in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39811.asp]]></link>
    <description><![CDATA[Digital played a huge role in the latest holiday season sales, and there's even more change to hit retail this year. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_new_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 05, 2016]]></date>
    <pageid><![CDATA[39811]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 new rules of food marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39810.asp]]></link>
    <description><![CDATA[Whether you're responsible for marketing a food product or a restaurant, you have no doubt noticed the trends driving a shift in strategies and tactics. Here are the new rules you need to learn.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kihlstrom_Greg_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 03, 2016]]></date>
    <pageid><![CDATA[39810]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to boost your e-commerce performance]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39809.asp]]></link>
    <description><![CDATA[With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.]]></description>
    <author><![CDATA[Mike Azevedo]]></author>
    <authorid><![CDATA[71764]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Azevedo_Mike_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Azevedo_Mike_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 01, 2016]]></date>
    <pageid><![CDATA[39809]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 hottest marketing trends of 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39782.asp]]></link>
    <description><![CDATA[This year will bring drastic change to the industry. Discover iMedia's picks for the most important trends you need to watch in 2016. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 28, 2016]]></date>
    <pageid><![CDATA[39782]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[You know you are a marketer if...]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39638.asp]]></link>
    <description><![CDATA[While marketers are known to wear various hats, they certainly have a lot of things in common. Read on for the sure signs that you work in marketing.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70_2016.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Nichols_Jim_100x100_2016.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 27, 2016]]></date>
    <pageid><![CDATA[39638]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Growth hacking: Irritating buzzword or timeless strategy?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39781.asp]]></link>
    <description><![CDATA[In marketing, it's hard to separate true strategies from mere fads. On which side of the line does growth hacking fall?]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_broitman_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 26, 2016]]></date>
    <pageid><![CDATA[39781]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 tech trends modern marketers can't ignore in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39780.asp]]></link>
    <description><![CDATA[This year is poised to&nbsp;feature&nbsp;truly transformational innovation, from social messaging to virtual reality to native apps. Take a look at the tech trends marketers need to keep on their radar.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Edwards_Tom_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 25, 2016]]></date>
    <pageid><![CDATA[39780]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 campaigns that bucked traditional gender roles]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39756.asp]]></link>
    <description><![CDATA[Tired clich�s have no place in today's world. Here are a few examples of brands that have embraced fluidity in their marketing.<BR>]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 21, 2016]]></date>
    <pageid><![CDATA[39756]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[12 qualities of the most productive marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39635.asp]]></link>
    <description><![CDATA[Professionals in every field are always trying to get more accomplished. These are the traits you need to get things done in the marketing world.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carr_ried_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 20, 2016]]></date>
    <pageid><![CDATA[39635]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 4 hardest marketing jobs to fill in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39755.asp]]></link>
    <description><![CDATA[Embrace these tips for securing top talent for some of the industry's toughest gigs.]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kruse_michelle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 19, 2016]]></date>
    <pageid><![CDATA[39755]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 campaigns that should have failed but didn't]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39754.asp]]></link>
    <description><![CDATA[Brands that take risks occasionally strike gold. These campaigns managed to succeed despite straying from the norm.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70_2016.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Nichols_Jim_100x100_2016.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 18, 2016]]></date>
    <pageid><![CDATA[39754]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New year, new fraud, new solutions]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39732.asp]]></link>
    <description><![CDATA[Fraudsters are getting trickier, so it's even more&nbsp;important to understand how to combat nefarious ad activity.]]></description>
    <author><![CDATA[Mike Rosner]]></author>
    <authorid><![CDATA[784]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosner_mike_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rosner_mike_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 14, 2016]]></date>
    <pageid><![CDATA[39732]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 productivity hacks from real marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39713.asp]]></link>
    <description><![CDATA[There are plenty of distractions to tempt you throughout your workday. But luckily there are just as many tools to help you stay on task and accomplish everything on your to-do list.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 13, 2016]]></date>
    <pageid><![CDATA[39713]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 innovative e-commerce sites to watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39731.asp]]></link>
    <description><![CDATA[How do online merchants differentiate themselves in a crowded marketplace? Check out how these brands stand out.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 12, 2016]]></date>
    <pageid><![CDATA[39731]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 marketing trends you need to watch in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39730.asp]]></link>
    <description><![CDATA[As the marketing ecosystem changes, new trends will emerge. Watch out for these alterations.]]></description>
    <author><![CDATA[Opher Kahane]]></author>
    <authorid><![CDATA[71777]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kahane_Opher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kahane_Opher_100x100.jpg]]></image100>
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    <date><![CDATA[January 11, 2016]]></date>
    <pageid><![CDATA[39730]]></pageid>
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    <title><![CDATA[10 resolutions marketers must make for 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39717.asp]]></link>
    <description><![CDATA[With the new year comes a chance to improve upon your marketing practices. Pledge to adopt at least a few of these.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[January 07, 2016]]></date>
    <pageid><![CDATA[39717]]></pageid>
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</item><item>
    <title><![CDATA[How to advocate for a bigger content marketing budget]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39521.asp]]></link>
    <description><![CDATA[Content is more important than ever, and engaging today's digital consumers doesn't come cheap. Here's how to sell management on a larger content marketing budget.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
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    <date><![CDATA[January 06, 2016]]></date>
    <pageid><![CDATA[39521]]></pageid>
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    <title><![CDATA[The 10 most innovative emails of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39699.asp]]></link>
    <description><![CDATA[Email marketers pull out all the stops to capture customers' attention. Take a look at last year's best of the best.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
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    <date><![CDATA[January 05, 2016]]></date>
    <pageid><![CDATA[39699]]></pageid>
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</item><item>
    <title><![CDATA[5 financial tips that lead to creative success]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39696.asp]]></link>
    <description><![CDATA[It has become harder to reap profits while still pleasing clients in our hectic industry. Here are some suggestions to stay ahead.]]></description>
    <author><![CDATA[Ed Lu]]></author>
    <authorid><![CDATA[42772]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lu_Ed_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Lu_Ed_100x100.jpg]]></image100>
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    <date><![CDATA[January 04, 2016]]></date>
    <pageid><![CDATA[39696]]></pageid>
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</item><item>
    <title><![CDATA[2016 will be the year of...]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39675.asp]]></link>
    <description><![CDATA[It's iMedia's annual roundup of top marketers giving their expert predictions for the new year. Learn what 2016 will be all about.  ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
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    <date><![CDATA[December 17, 2015]]></date>
    <pageid><![CDATA[39675]]></pageid>
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</item><item>
    <title><![CDATA[7 of the best UGC campaigns of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39646.asp]]></link>
    <description><![CDATA[Consumer trust gets harder to earn every year, but user-generated content can show the power of authentic customer voices. Here are the 2015 campaigns to learn from.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[December 16, 2015]]></date>
    <pageid><![CDATA[39646]]></pageid>
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</item><item>
    <title><![CDATA[Dear Marketers: A Christmas letter from Kris Kringle]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39661.asp]]></link>
    <description><![CDATA[Another year, another round of North Pole scandals. Santa explains what rocked his industry -- and maybe ours, too.]]></description>
    <author><![CDATA[As dictated to Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70x70_holiday1.jpg]]></image>
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    <date><![CDATA[December 15, 2015]]></date>
    <pageid><![CDATA[39661]]></pageid>
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    <title><![CDATA[7 epic marketing fails of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39660.asp]]></link>
    <description><![CDATA[Throughout the year we focus on the brands that have been nice. But with 2015 coming to a close, it's time to put a spotlight on some naughty marketing.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[December 14, 2015]]></date>
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</item><item>
    <title><![CDATA[The best social media campaigns of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39630.asp]]></link>
    <description><![CDATA[It was an exciting year for social, especially when it comes to video content. Let's take a look at six of the greatest campaigns from the last 12 months.&nbsp; ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <date><![CDATA[December 10, 2015]]></date>
    <pageid><![CDATA[39630]]></pageid>
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    <title><![CDATA[iMedia Agency Awards 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39576.asp]]></link>
    <description><![CDATA[iMedia is excited to announce this year's Agency Award winners. Find out which agencies drove industry innovation throughout 2015.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
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    <date><![CDATA[December 09, 2015]]></date>
    <pageid><![CDATA[39576]]></pageid>
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</item><item>
    <title><![CDATA[How to step up as the new CMO]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39629.asp]]></link>
    <description><![CDATA[You're the new head of marketing. Now what? Find out what industry veterans suggest for a seamless transition into your new role.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marcus_nanette_100x100.jpg]]></image100>
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    <date><![CDATA[December 08, 2015]]></date>
    <pageid><![CDATA[39629]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[10 words that defined marketing in 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39628.asp]]></link>
    <description><![CDATA[Industry jargon both new and old has dominated our discussions of late. These are the words that rose to prominence this year.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[December 07, 2015]]></date>
    <pageid><![CDATA[39628]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 predictions for mobile in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39575.asp]]></link>
    <description><![CDATA[Discover what will be hot in mobile in the coming year (and beyond).]]></description>
    <author><![CDATA[Will Cohen]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cohen_will_100x100.jpg]]></image100>
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    <date><![CDATA[December 03, 2015]]></date>
    <pageid><![CDATA[39575]]></pageid>
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    <title><![CDATA[Top 10 most-watched video campaigns of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39561.asp]]></link>
    <description><![CDATA[Successful brands know how powerful video can be in the overall marketing mix. Here's a look at this year's most-viewed campaigns.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[December 02, 2015]]></date>
    <pageid><![CDATA[39561]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 ways content marketing will change in 2016]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39574.asp]]></link>
    <description><![CDATA[The shift in content consumption cannot be underestimated. See what's ahead for this changing marketing landscape. ]]></description>
    <author><![CDATA[Yaniv Makover]]></author>
    <authorid><![CDATA[71505]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_makover_yaniv_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_makover_yaniv_100x100.jpg]]></image100>
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    <date><![CDATA[December 01, 2015]]></date>
    <pageid><![CDATA[39574]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways to make your social data work for you ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39573.asp]]></link>
    <description><![CDATA[With so much data available, the definition of social success has begun to shift. Here's how to extract the information that matters most.]]></description>
    <author><![CDATA[Brad Brief]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
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    <date><![CDATA[November 30, 2015]]></date>
    <pageid><![CDATA[39573]]></pageid>
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    <title><![CDATA[5 podcasts every marketer should be following]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39535.asp]]></link>
    <description><![CDATA[Even the most old-school marketers can't ignore the recent growth in the podcasting space. Here are the shows to listen to for marketing and advertising insights.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[November 25, 2015]]></date>
    <pageid><![CDATA[39535]]></pageid>
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    <title><![CDATA[Tips for transitioning to a new CMO]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39534.asp]]></link>
    <description><![CDATA[When your company or client brings on a new marketing head, it's tempting to expect the worst. Check out this advice from industry veterans about keeping your cool when things start to heat up.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marcus_nanette_100x100.jpg]]></image100>
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    <date><![CDATA[November 24, 2015]]></date>
    <pageid><![CDATA[39534]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 ways to prepare for the visual content apocalypse]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39533.asp]]></link>
    <description><![CDATA[As use of images and videos in marketing continues to rise, executives must prepare a calculated approach. Get a handle on your visual strategy with these guidelines.]]></description>
    <author><![CDATA[Andrew Fingerman]]></author>
    <authorid><![CDATA[47285]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fingerman_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_fingerman_andrew_100x100.jpg]]></image100>
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    <date><![CDATA[November 23, 2015]]></date>
    <pageid><![CDATA[39533]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[iMedia 25: The top marketing innovators of 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39479.asp]]></link>
    <description><![CDATA[Each year, we take the time recognize a small group of exceptional marketers in the industry. Here are&nbsp;our honorees&nbsp;for 2015. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
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    <date><![CDATA[November 19, 2015]]></date>
    <pageid><![CDATA[39479]]></pageid>
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    <title><![CDATA[6 reasons marketing fails keep happening]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39448.asp]]></link>
    <description><![CDATA[Marketers seem to come up with new ways to screw up with each campaign launch. Here's why most marketing fails happen and how you can avoid them.]]></description>
    <author><![CDATA[Scott Jensen]]></author>
    <authorid><![CDATA[68153]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jensen_Scott_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Jensen_Scott_100x100.jpg]]></image100>
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    <date><![CDATA[November 18, 2015]]></date>
    <pageid><![CDATA[39448]]></pageid>
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    <title><![CDATA[The new rules of brand app marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39507.asp]]></link>
    <description><![CDATA[Brands need to leverage best practices to give their apps a strong start. Don't miss these 10 tips to improve your odds of getting everything right.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_new_100x100.jpg]]></image100>
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    <date><![CDATA[November 17, 2015]]></date>
    <pageid><![CDATA[39507]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best fast food brands on Twitter]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39509.asp]]></link>
    <description><![CDATA[It may seem strange to a lot of us, but millions of people follow fast food chains on Twitter. Find out which brands are cooking with fire.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[November 16, 2015]]></date>
    <pageid><![CDATA[39509]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Using food to connect with consumers ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39453.asp]]></link>
    <description><![CDATA[Brands don't have to be in the food business to create tasty bonds with consumers. See the exciting ways that companies are serving up delicious content. ]]></description>
    <author><![CDATA[Babette Pepaj]]></author>
    <authorid><![CDATA[26658]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pepaj_babette_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_pepaj_babette_100x100.jpg]]></image100>
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    <date><![CDATA[November 12, 2015]]></date>
    <pageid><![CDATA[39453]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 fast ways to make talented employees quit]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39463.asp]]></link>
    <description><![CDATA[Finding great talent is hard&nbsp;-- retaining it is even more difficult. Follow these hallmarks of poor employee management if you want good hires to leave your company quickly.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
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    <date><![CDATA[November 11, 2015]]></date>
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    <title><![CDATA[5 items to sneak into your 2016 marketing budgets]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39452.asp]]></link>
    <description><![CDATA[While planning for the coming year, there are a number of options you may not have considered. Keep these ideas in mind when budgeting for 2016.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[November 10, 2015]]></date>
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    <title><![CDATA[How to drive holiday sales with email marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39451.asp]]></link>
    <description><![CDATA[With email volumes increasing exponentially this time of year, you need to stand out in shoppers' inboxes. Try out these helpful tips for successful marketing this season.]]></description>
    <author><![CDATA[Kim Stiglitz]]></author>
    <authorid><![CDATA[70392]]></authorid>
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    <date><![CDATA[November 09, 2015]]></date>
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    <title><![CDATA[3 products Millennials just aren't buying]]></title>
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    <description><![CDATA[Millennials are some of the toughest consumers to reach, but they also represent an important demographic. Here are three things they aren't interested in spending money on.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
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    <date><![CDATA[November 05, 2015]]></date>
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    <title><![CDATA[11 reasons ad agencies will never die]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39366.asp]]></link>
    <description><![CDATA[Professional expertise is just one of the reasons ad agencies are valuable and will never lose their important place in the marketing ecosystem. Here's why agencies are here to stay.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[November 04, 2015]]></date>
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    <title><![CDATA[The 7 essentials of a successful agency pitch ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39425.asp]]></link>
    <description><![CDATA[More competition and blurring marketing categories mean that agencies have longer odds when it comes to new business. See what it takes to win these days.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[November 03, 2015]]></date>
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    <title><![CDATA[4 marketing lessons from Apple]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39424.asp]]></link>
    <description><![CDATA[Love Apple or hate it, it's impossible to deny the company's marketing prowess. Here's what Apple can teach the rest of us about capturing consumer attention.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
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    <date><![CDATA[November 02, 2015]]></date>
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    <title><![CDATA[4 rules for responsible marketing to children]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39363.asp]]></link>
    <description><![CDATA[It should go without saying that advertising to children and for children's products should be done with care. Here are the guidelines to remember.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
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    <date><![CDATA[October 28, 2015]]></date>
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    <title><![CDATA[4 things you can learn about your competitors on Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39371.asp]]></link>
    <description><![CDATA[Smart marketers stay on top of their competitors' activities. See how to leverage the wealth of data the social network giant offers about your brand's rivals.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
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    <title><![CDATA[6 ways to find more value in your agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39370.asp]]></link>
    <description><![CDATA[While there is some luck involved, success in marketing requires a lot of forethought. These principles can help you grow and shape your agency.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[Why focusing on mobile is stupid]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39343.asp]]></link>
    <description><![CDATA[Mobile is everywhere, but it shouldn't be the core driver of how marketers approach their planning. See why framing everything around mobile doesn't make sense.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
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    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
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    <date><![CDATA[October 22, 2015]]></date>
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    <title><![CDATA[5 ways ad agencies are behind the times]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39305.asp]]></link>
    <description><![CDATA[Now more than ever, advertisers need to stay on top of the latest innovations. Here's how many modern-day agencies are still stuck in the past.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[October 21, 2015]]></date>
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    <title><![CDATA[5 tips for marketing to new parents]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39342.asp]]></link>
    <description><![CDATA[Becoming a mom or dad will completely shift one's priorities, and marketers must tailor their strategies to fit these changes. This advice will help you reach your parental audience.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[October 20, 2015]]></date>
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    <description><![CDATA[Personally engaging with consumers can pay off big time, but some brands hesitate to compete for their attention. Here are three common objections marketers raise and how we can move beyond them. ]]></description>
    <author><![CDATA[Oscar Yuan]]></author>
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    <title><![CDATA[6 automotive megatrends you need to watch]]></title>
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    <description><![CDATA[The automotive marketing world is about to explode. Discover the hottest drivers for this surprising resurgence. ]]></description>
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    <title><![CDATA[8 job search rules marketers should live by]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39295.asp]]></link>
    <description><![CDATA[Hunting for a new position is a challenge in any field. The good news is that marketers have certain skills that really come in handy during a job search.]]></description>
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    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/39318.asp]]></link>
    <description><![CDATA[Selfies are here to stay. Find out how marketers can seize the opportunity and get more out of their campaigns.]]></description>
    <author><![CDATA[John Bohan]]></author>
    <authorid><![CDATA[38497]]></authorid>
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    <title><![CDATA[How to stand out in the Gmail Promotions tab]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39309.asp]]></link>
    <description><![CDATA[While Gmail's creation of multiple tabs initially sent marketers in a frenzy, we're beginning to see the positive impact of this shift. Read on to learn how marketers can use the Promotions tab to their advantage.]]></description>
    <author><![CDATA[Pascale Guay]]></author>
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    <description><![CDATA[In order to appeal to audiences, brands occasionally stretch the truth -- or simply ignore it altogether. These are just a few examples of big names that tried to sneak one past us.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
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    <section><![CDATA[Brand Issues]]></section>
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    <title><![CDATA[7 consumer trends marketers are forgetting about]]></title>
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    <description><![CDATA[Consumer preferences can change faster than you might think. Here are the opportunities marketers are missing out on.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[8 resume essentials for the content marketing professional]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39270.asp]]></link>
    <description><![CDATA[Marketers are uniquely positioned to craft a resume that gets noticed. Find out how to leverage your talents to land an interview.]]></description>
    <author><![CDATA[Michelle Kruse ]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[6 marketing lessons from Amazon]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39269.asp]]></link>
    <description><![CDATA[You shop at Amazon. Your brand probably sells on Amazon. But if you want to learn something about marketing, Amazon also has plenty of lessons for you.]]></description>
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    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[October 05, 2015]]></date>
    <pageid><![CDATA[39269]]></pageid>
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    <title><![CDATA[6 sinful qualities of awful customer service]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39218.asp]]></link>
    <description><![CDATA[Crappy experiences with brands often have common threads that run through them. Discover the worst traits.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
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    <title><![CDATA[3 prescription drug ads that broke the mold]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39249.asp]]></link>
    <description><![CDATA[Most people don't think of pharmaceutical advertisements as innovative, but the best campaigns depart from the usual formula. Here are the ads every marketer can learn from.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[September 30, 2015]]></date>
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    <title><![CDATA[5 important ways to improve customer experience]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39248.asp]]></link>
    <description><![CDATA[In this digital age it's easy to forget that there are actually people behind the screens. See how to make the most of your digital interactions with these tips.]]></description>
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    <authorid><![CDATA[62]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_burnham_jason_70x70.jpg]]></image>
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    <title><![CDATA[7 brand spokespeople who were dropped due to scandal]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39244.asp]]></link>
    <description><![CDATA[When you're living in the public eye, everything you do can have a negative effect on your name -- and the brand that it's tied to. These brands chose not to go down with their sinking celebrity ships. ]]></description>
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    <authorid><![CDATA[66332]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[6 secrets to marketing to ethical consumers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39217.asp]]></link>
    <description><![CDATA[The ethical consumer movement has challenged marketers since its inception. These are the essential strategies to engage these increasingly important shoppers.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[September 24, 2015]]></date>
    <pageid><![CDATA[39217]]></pageid>
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    <title><![CDATA[Breaking news: Comexposium acquires dmg events' iMedia, ad:tech, and Collective Group events]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39241.asp]]></link>
    <description><![CDATA[Complementing Comexposium's earlier purchase of the Mobile Media Summit network, the new combination will represent one of the largest digital media event platforms in the world.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[September 23, 2015]]></date>
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    <title><![CDATA[Influencer marketing tips from "The Lego Movie"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39216.asp]]></link>
    <description><![CDATA[The toy manufacturer took many by surprise with its theatrical success. See how you can apply these tips to your campaigns and make your competitors look like child's play. ]]></description>
    <author><![CDATA[Misha Talavera]]></author>
    <authorid><![CDATA[67506]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_talavera_misha_70x70.jpg]]></image>
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    <date><![CDATA[September 22, 2015]]></date>
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    <title><![CDATA[The 5 funniest brands on Instagram]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39207.asp]]></link>
    <description><![CDATA[It's not easy to convey humor on social media, especially on a visual platform like Instagram. The following brands have taken on this challenge, with excellent results.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
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    <date><![CDATA[September 17, 2015]]></date>
    <pageid><![CDATA[39207]]></pageid>
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    <title><![CDATA[5 lies you've been told about marketing to Millennials]]></title>
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    <description><![CDATA[Millennial shoppers have tremendous buying power, yet they remain largely misunderstood. Here are the most dangerous misconceptions about this generation.]]></description>
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    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[September 16, 2015]]></date>
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    <title><![CDATA[5 ways mobile has changed retail forever]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39189.asp]]></link>
    <description><![CDATA[Has the smartphone changed the way your favorite stores go to market? You bet. See how retailers turned something they used to fear into a powerful way of increasing sales. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Mobile]]></section>
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    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
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    <date><![CDATA[September 15, 2015]]></date>
    <pageid><![CDATA[39189]]></pageid>
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    <title><![CDATA[The 3 best brand storytellers on social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39188.asp]]></link>
    <description><![CDATA[Visual and engaging content that tells a story is key to cultivating a successful social strategy. These brands can show you how it's done.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Deering_Davis_Jenn_100x100.jpg]]></image100>
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    <date><![CDATA[September 14, 2015]]></date>
    <pageid><![CDATA[39188]]></pageid>
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    <title><![CDATA[5 ways to run a horrible social influencer campaign]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39167.asp]]></link>
    <description><![CDATA[A great partnership with a blogger can boost your sales and brand recognition, but only if executed correctly. Be sure to avoid making the following mistakes. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
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    <date><![CDATA[September 10, 2015]]></date>
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    <title><![CDATA[7 of the most creative travel and tourism ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39080.asp]]></link>
    <description><![CDATA[Travel brands seemingly have an easy job when it comes to advertising, but a vacation can't always sell itself. Here are the tourism campaigns that did it differently.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Best Practices]]></section>
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    <date><![CDATA[September 09, 2015]]></date>
    <pageid><![CDATA[39080]]></pageid>
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    <title><![CDATA[Why influencers ignore your pitch -- and what you can do about it ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39166.asp]]></link>
    <description><![CDATA[Influencers are an important link between you and your customers. Improve your odds of connecting with them by considering these tips. ]]></description>
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    <authorid><![CDATA[26658]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[September 08, 2015]]></date>
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    <title><![CDATA[The 5 fastest ways to alienate online audiences]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39126.asp]]></link>
    <description><![CDATA[With video content growing exponentially, there are simple mistakes you'll want to avoid&nbsp;that can drive viewers away quickly. Steer clear of these potential pitfalls.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
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    <date><![CDATA[September 03, 2015]]></date>
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    <title><![CDATA[10 easy ways to get promoted at your agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39077.asp]]></link>
    <description><![CDATA[Not sure how to take your career to the next level? Scoring a promotion might be simpler than you think. Here's how to get noticed at your agency.]]></description>
    <author><![CDATA[J Barbush]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
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    <date><![CDATA[September 02, 2015]]></date>
    <pageid><![CDATA[39077]]></pageid>
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    <title><![CDATA[4 website landing page best practices]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39125.asp]]></link>
    <description><![CDATA[The right landing page can increase conversations and ultimately grow your market share. Take a look at these tips for making the best first impression. ]]></description>
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    <section><![CDATA[Websites]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/39124.asp]]></link>
    <description><![CDATA[Music is a universal language that creates emotional connections. Find out how marketers can use it to develop a solid strategy.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[August 31, 2015]]></date>
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    <title><![CDATA[9 clich� Instagram posts to avoid]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39100.asp]]></link>
    <description><![CDATA[While you think that every image you post on Instagram is gold, your followers likely don't agree. Brand marketers may want to avoid some of the following subjects on the photo-sharing platform.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <date><![CDATA[August 27, 2015]]></date>
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    <title><![CDATA[The best ways to create repeat customers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39046.asp]]></link>
    <description><![CDATA[Marketers know the importance of targeting new customers, but sometimes they forget to build relationships. Here's how to turn a one-time customer into a brand loyalist.]]></description>
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    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
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    <date><![CDATA[August 26, 2015]]></date>
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    <title><![CDATA[Turn inevitable website errors into invaluable insights]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39099.asp]]></link>
    <description><![CDATA[Website errors are not beyond marketers' realm of responsibility. Find out how your team can actually gain something valuable from technical glitches.]]></description>
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    <authorid><![CDATA[67537]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_harris_simon_70x70.jpg]]></image>
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    <date><![CDATA[August 25, 2015]]></date>
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    <title><![CDATA[4 unique ways to build relationships with account-based marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39098.asp]]></link>
    <description><![CDATA[When it comes to growth, it's essential to focus on deepening the current relationships with existing client companies. Check out these tips to help you expand.]]></description>
    <author><![CDATA[Mark Yeager]]></author>
    <authorid><![CDATA[66155]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[August 24, 2015]]></date>
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    <title><![CDATA[The marketing strategies of the presidential candidates  ]]></title>
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    <description><![CDATA[To win the presidency, candidates must have strong branding to win over the electorate. From Hillary Clinton to Donald Trump, here are the players with the boldest marketing blueprints.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[4 ways to create a positive work environment]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39043.asp]]></link>
    <description><![CDATA[Cooperation is at the heart of success for a marketing team, but sometimes it doesn't come easy. Here's how to keep office politics at bay.]]></description>
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    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[August 19, 2015]]></date>
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    <title><![CDATA[How to cultivate a love of learning in the workplace]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39069.asp]]></link>
    <description><![CDATA[Successful people are curious and embrace knowledge. Find out how you can encourage enthusiasm for industry education among your team. ]]></description>
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    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
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    <date><![CDATA[August 18, 2015]]></date>
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    <title><![CDATA[The 5 best brand comebacks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39065.asp]]></link>
    <description><![CDATA[Everyone loves a comeback.&nbsp;Discover which brands overcame past troubles and returned for another act.]]></description>
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    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
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    <date><![CDATA[August 17, 2015]]></date>
    <pageid><![CDATA[39065]]></pageid>
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    <title><![CDATA[7 warning signs that a prospect is just wasting your time]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39037.asp]]></link>
    <description><![CDATA[It can be tempting to snatch up every potential project that comes your way, but not every partnership is a fruitful one. Avoid working with clients who demonstrate the following.&nbsp; ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <title><![CDATA[Can online publishers embrace ad blocking?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39035.asp]]></link>
    <description><![CDATA[We need to stop fighting ad blocking and instead spend our time leveraging its benefits. Find out why and how. ]]></description>
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    <authorid><![CDATA[66411]]></authorid>
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    <image><![CDATA[/images/content/hs_fagan_keith_70x70.jpg]]></image>
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    <date><![CDATA[August 11, 2015]]></date>
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    <title><![CDATA[How to use video to drive organic growth]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/39034.asp]]></link>
    <description><![CDATA[Watch out, marketing world -- video is taking over. From Facebook to YouTube, learn how to create video content that's more than just advertising.]]></description>
    <author><![CDATA[Tim McMullen]]></author>
    <authorid><![CDATA[67595]]></authorid>
    <section><![CDATA[Video]]></section>
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    <image><![CDATA[/images/content/hs_mcmullen_tim_70x70.jpg]]></image>
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    <title><![CDATA[9 email do's and don'ts for data-driven marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38835.asp]]></link>
    <description><![CDATA[Building relationships with customers via email today requires that you get to know the human beyond the subscriber. Check out these guidelines to help you stand out in their inbox.]]></description>
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    <title><![CDATA[6 months in review: 2015's best video campaigns so far]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38787.asp]]></link>
    <description><![CDATA[With the first half of the year coming to a close, let's take a look back at this year's video campaigns that have made a real impact for brands. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
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    <title><![CDATA[3 questions you should be asking your agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38786.asp]]></link>
    <description><![CDATA[When evaluating an agency, don't lose sight of the most important issues. Here's how to spot an effective partner in the digital age.]]></description>
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    <title><![CDATA[4 sneaky publisher tricks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38785.asp]]></link>
    <description><![CDATA[With the anonymity of the internet, fraudsters can hide behind screens and prey on unsuspecting individuals and businesses. Take a look at some of the shadiest publisher moves online.]]></description>
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    <title><![CDATA[6 shocking facts about food marketing]]></title>
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    <description><![CDATA[Obesity runs rampant in the U.S., yet advertising for fast food isn't going anywhere. Check out what tricks the industry is pulling to keep its unhealthy products on the shelves. ]]></description>
    <author><![CDATA[Becca Bleznak]]></author>
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    <link><![CDATA[http://www.imediaconnection.com/content/38758.asp]]></link>
    <description><![CDATA[Since breaking the internet last week, the most viral story in America has been a unique&nbsp;exercise in relaunching a brand. Discover some simple marketing takeaways.]]></description>
    <author><![CDATA[David Zaleski]]></author>
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    <title><![CDATA[Why marketers job-hop like crazy]]></title>
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    <description><![CDATA[Marketers seem to be jumping from company to company faster than ever. Here are the implications of the job-hopping culture for both professionals and the entire industry.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
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    <link><![CDATA[http://www.imediaconnection.com/content/38756.asp]]></link>
    <description><![CDATA[You may understand how important your data is, but are you getting its maximum value? Find out what marketers need to keep in mind before diving in.]]></description>
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    <title><![CDATA[10 tips to make your resume stand out from the pack]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38754.asp]]></link>
    <description><![CDATA[While no one can tell you how to craft the perfect resume, there are some hard-and-fast guidelines almost everyone can agree on. See how to land your dream job.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
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    <title><![CDATA[The 5 greatest burnout risks for marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38719.asp]]></link>
    <description><![CDATA[Given the high-stress nature of marketing, it's no wonder that we've all seen colleagues burn out. Here are the top reasons it happens, along with some suggestions for how to combat them.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
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    <title><![CDATA[5 ways marketers are still using outdated metrics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38718.asp]]></link>
    <description><![CDATA[When it comes to measurement, marketers are still struggling to keep up with the pace of digital technology. Here's how to finally look beyond clicks and individual channels.]]></description>
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    <link><![CDATA[http://www.imediaconnection.com/content/38717.asp]]></link>
    <description><![CDATA[We often make social media out to be a daunting new frontier, but it doesn't have to be that way. See how you can apply childhood lessons to your marketing strategy.]]></description>
    <author><![CDATA[Beth Trejo]]></author>
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    <description><![CDATA[As part of an agency, you should constantly adjust your strategy in order to best meet the needs of your clients. Following are two focal points where your approach may be lacking. <BR>]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
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    <link><![CDATA[http://www.imediaconnection.com/content/38699.asp]]></link>
    <description><![CDATA[Discover the major brands that attempted complete overhauls -- with disastrous results.]]></description>
    <author><![CDATA[David Zaleski]]></author>
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    <description><![CDATA[Winning new business is a challenge at any agency, and when pitches go awry, it's helpful to understand why. Here are some common mistakes made when courting new clients.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
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    <title><![CDATA[5 ways to enhance in-store shopping with mobile  ]]></title>
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    <description><![CDATA[Now more than ever, mobile is becoming the missing puzzle piece in the shopping experience. See how marketers should leverage the technology in-store. ]]></description>
    <author><![CDATA[Will Cohen]]></author>
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    <link><![CDATA[http://www.imediaconnection.com/content/38657.asp]]></link>
    <description><![CDATA[The bumbling idiot male stereotype in advertising is an overused and unfunny joke. Here are the brands that are bucking the trend.]]></description>
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    <section><![CDATA[Integrated Marketing]]></section>
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    <title><![CDATA[11�ways to beef up your LinkedIn profile]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38655.asp]]></link>
    <description><![CDATA[Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
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    <link><![CDATA[http://www.imediaconnection.com/content/38654.asp]]></link>
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    <title><![CDATA[Marketers confess: Embarrassing moments from my first industry job]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38636.asp]]></link>
    <description><![CDATA[How smoothly did your first job go? Several top marketers reveal to iMedia the most cringe-worthy moments of their early career. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
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    <description><![CDATA[The landscape of media planning changes daily, and it can be hard to keep up with what matters. Here are some insights from a veteran in the field.]]></description>
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    <authorid><![CDATA[5424]]></authorid>
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    <link><![CDATA[http://www.imediaconnection.com/content/38633.asp]]></link>
    <description><![CDATA[You're clocking in daily hours, but are you crafting a plan for your future? Here are some tips to take your career advancement into your own hands.]]></description>
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    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
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    <title><![CDATA[5 inspirational marketing lessons from Disney]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38607.asp]]></link>
    <description><![CDATA[Despite its breadth, Disney can be very efficient when it comes to relating to its fans on a personal level. These are the tips that brands of any size can glean from the juggernaut. ]]></description>
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    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/38604.asp]]></link>
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    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
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    <authorid><![CDATA[66653]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
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    <description><![CDATA[It's time to show your new agency who is boss. Whip them into shape and get the most for your budget with these tips you don't want to miss.]]></description>
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    <description><![CDATA[As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.]]></description>
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    <title><![CDATA[6 new analytics tools marketers can't live without]]></title>
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    <description><![CDATA[Marketing analytics tools are always changing, and new and better options are hitting the market. Let's take a look at these recommendations to make measuring, analyzing, and optimizing even easier. ]]></description>
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    <description><![CDATA[Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement. ]]></description>
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    <author><![CDATA[Michael Estrin]]></author>
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    <link><![CDATA[http://www.imediaconnection.com/content/38521.asp]]></link>
    <description><![CDATA[Are you committing these workplace sins? Read on to learn the maddening things you need to stop doing to keep the colleague peace.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
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    <description><![CDATA[Are advertisers warming up to marijuana? For some brands, it certainly looks that way. Find out which brands are 420-friendly.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
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    <section><![CDATA[Population]]></section>
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    <description><![CDATA[New data reveals that the site traffic once held by tablets has shifted to smartphones, as larger smartphone screens become commonplace. Read on to learn how this affects advertisers, and how you can prepare yourself for what's to come in the mobile marketplace. ]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
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    <description><![CDATA[Marketers are always talking about Millennials, but there are other important demographics worth watching. Here are three groups to keep your eye on.]]></description>
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    <description><![CDATA[What does it take to survive on this platform? See what the site's most successfully marketed blogs have in common.]]></description>
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    <description><![CDATA[Facebook and its associated brands are gearing up for the future. Here are the most important things they shared with their peers at this year's developer conference. ]]></description>
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    <description><![CDATA[Publishing used to be man's greatest accomplishment&nbsp;-- until advertising came around. Here's how the latter took over.]]></description>
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    <description><![CDATA[This article is about farts. As you can imagine, it's going to be a gas.]]></description>
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    <description><![CDATA[Want to keep your clients ridiculously happy and take your business to the next level? Follow this genuine approach for success.]]></description>
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    <description><![CDATA[Brands have many options for managing social media, and it can take time to find the delicate balance that gets them the best results. Take a look at the pros and cons of each potential player.&nbsp; ]]></description>
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    <author><![CDATA[iMedia Editors]]></author>
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    <title><![CDATA[Why advertisers need to tune in to digital radio]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38337.asp]]></link>
    <description><![CDATA[While marketers focus on the shift from TV to digital video, the audio market has undergone a quiet renaissance as radio is redefined. It's time to listen up.]]></description>
    <author><![CDATA[Talia Arnold]]></author>
    <authorid><![CDATA[41968]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnold_talia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_arnold_talia_100x100.jpg]]></image100>
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    <date><![CDATA[March 17, 2015]]></date>
    <pageid><![CDATA[38337]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The marketing clich�s you need to stop repeating]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38325.asp]]></link>
    <description><![CDATA[Some of these are simply annoying. Some are straight-up dangerous. How many are you spouting on a daily basis? ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[March 16, 2015]]></date>
    <pageid><![CDATA[38325]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Successful social media on a budget]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38226.asp]]></link>
    <description><![CDATA[Using social media to bolster your marketing efforts doesn't have to be difficult, expensive, or time-consuming. It's all in how you focus.]]></description>
    <author><![CDATA[Beth Trejo]]></author>
    <authorid><![CDATA[65621]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trejo_beth_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_trejo_beth_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 12, 2015]]></date>
    <pageid><![CDATA[38226]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The sexiest food-porn marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38292.asp]]></link>
    <description><![CDATA[Hungry? These are the brands whose titillating marketing campaigns make us drool.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[March 11, 2015]]></date>
    <pageid><![CDATA[38292]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 mobile advertising best practices]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38303.asp]]></link>
    <description><![CDATA[There are plenty of opportunities to earn mobile ad revenue without sacrificing consumer experience. Find out how with these best practices.]]></description>
    <author><![CDATA[Will Cohen]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cohen_will_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 10, 2015]]></date>
    <pageid><![CDATA[38303]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 reasons your agency's website sucks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38290.asp]]></link>
    <description><![CDATA[A great website might not win your agency any clients, but a lousy one may very well hurt your business. Find out which common mistakes plague agency sites.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[March 09, 2015]]></date>
    <pageid><![CDATA[38290]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[The most unbearable people you meet at conferences]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38258.asp]]></link>
    <description><![CDATA[Whether it's a summit, expo, or networking event, there will always be industry colleagues who drive you nuts. Are you part of this list?]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_Editors_3d_100x100.jpg]]></image100>
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    <date><![CDATA[March 05, 2015]]></date>
    <pageid><![CDATA[38258]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 essential mobile apps for the modern marketer]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38257.asp]]></link>
    <description><![CDATA[In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.]]></description>
    <author><![CDATA[Don Knox]]></author>
    <authorid><![CDATA[2457]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_don_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_knox_don_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 04, 2015]]></date>
    <pageid><![CDATA[38257]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Promoting your personal brand through self-publishing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38256.asp]]></link>
    <description><![CDATA[Marketers spend so much time advising clients on the power of promoting quality content, but how many of you practice what you preach when it comes to your own brand? Find out how and where to get started.]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kruse_michelle_100x100.jpg]]></image100>
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    <date><![CDATA[March 03, 2015]]></date>
    <pageid><![CDATA[38256]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 commandments of Instagram marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38255.asp]]></link>
    <description><![CDATA[Make sure you're up on your Instagram marketing do's and don'ts, lest you miss out on opportunities on this incredibly valuable platform]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[March 02, 2015]]></date>
    <pageid><![CDATA[38255]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 ad campaigns that used reverse psychology]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38223.asp]]></link>
    <description><![CDATA[Today, it's harder than ever for advertisers to meaningfully reach customers, so it's often the boldest strategies that succeed in drawing attention. Here are ads that leveraged reverse psychology.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[February 24, 2015]]></date>
    <pageid><![CDATA[38223]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Bizarre "firsts" in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38207.asp]]></link>
    <description><![CDATA[In the marketing world, doing something first doesn't necessarily make it an innovative move. Check out these companies that tried to be ahead of the curve.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[February 23, 2015]]></date>
    <pageid><![CDATA[38207]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The top 10 most disastrous hashtag campaigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38174.asp]]></link>
    <description><![CDATA[Twitter is a force of good and evil. We've put together the ultimate countdown of the worst #marketing attempts. You'll be shocked by the firestorms these campaigns ignited. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
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    <date><![CDATA[February 19, 2015]]></date>
    <pageid><![CDATA[38174]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[6 marketing tools that will soon be obsolete ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38122.asp]]></link>
    <description><![CDATA[As the digital landscape evolves, the following tools will fail to keep up. Are you ready to kiss these once-valuable options goodbye?]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
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    <date><![CDATA[February 18, 2015]]></date>
    <pageid><![CDATA[38122]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[Your guide to Millennials in the workplace]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38173.asp]]></link>
    <description><![CDATA[Chances are you manage a Millennial, and a few simple considerations can go a long way to help you all succeed. Check out these tips. ]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kruse_michelle_100x100.jpg]]></image100>
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    <date><![CDATA[February 17, 2015]]></date>
    <pageid><![CDATA[38173]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[Marketing's most amazing reboots]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38172.asp]]></link>
    <description><![CDATA[The best marketing reboots are being done with plenty of consumer data in hand. Let's take a look at a few of the best recent examples.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[February 16, 2015]]></date>
    <pageid><![CDATA[38172]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[The brands that connect best with LGBT consumers]]></title>
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    <description><![CDATA[Many industries are now taking a more-inclusive approach to building relationships with the LGBT community. Discover which companies are truly engaging with this demographic.]]></description>
    <author><![CDATA[Hector Pages ]]></author>
    <authorid><![CDATA[54349]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pages_hector_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_pages_hector_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 12, 2015]]></date>
    <pageid><![CDATA[38130]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 superpowers of banner ads we've overlooked ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38095.asp]]></link>
    <description><![CDATA[Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. Here is why we should reconsider the industry's favorite scapegoat.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 11, 2015]]></date>
    <pageid><![CDATA[38095]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Surprising career insights from iconic ad campaigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38151.asp]]></link>
    <description><![CDATA[Successful campaigns can not only teach us to be stronger marketers, but they also give us powerful lessons about our careers as a whole. Find out how. ]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kruse_michelle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 10, 2015]]></date>
    <pageid><![CDATA[38151]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 6 best video game marketing campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38136.asp]]></link>
    <description><![CDATA[Today's video game industry is a behemoth with millions of customers and billions in revenue. But the more popular video games become, the fiercer the competition to launch individual titles. Find out which video game campaigns scored big.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[February 09, 2015]]></date>
    <pageid><![CDATA[38136]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 mundane tasks that halt productivity ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38108.asp]]></link>
    <description><![CDATA[There are things we all do in the workplace that are extremely counterproductive. How many of these common practices are harming your professional efficiency? ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_Editors_3d_100x100.jpg]]></image100>
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    <date><![CDATA[February 05, 2015]]></date>
    <pageid><![CDATA[38108]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 best brand websites of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38089.asp]]></link>
    <description><![CDATA[If you're hoping to score major points with consumers this year, look no further than these innovative websites for inspiration.]]></description>
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    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wilson_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Wilson_100x100.jpg]]></image100>
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    <date><![CDATA[February 04, 2015]]></date>
    <pageid><![CDATA[38089]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[19 outdated digital marketing strategies]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38109.asp]]></link>
    <description><![CDATA[Is your work forward-thinking? Or does it need to get with the times? These are the obsolete approaches you need to avoid -- now and forever. ]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
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    <date><![CDATA[February 03, 2015]]></date>
    <pageid><![CDATA[38109]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 ways marketers can seem smarter than they are]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38107.asp]]></link>
    <description><![CDATA[Need to project competence and confidence even though you're feeling less than certain? Employ these tricks when you need to impress people despite being outside your comfort zone.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 02, 2015]]></date>
    <pageid><![CDATA[38107]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 ways to find the right audience data ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38076.asp]]></link>
    <description><![CDATA[If you're an event marketer, the amount of big data available can seem like a mythical beast impossible to tame. Learn what tools will help slay what you don't need.]]></description>
    <author><![CDATA[Joseph Carrabis  ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 29, 2015]]></date>
    <pageid><![CDATA[38076]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The NFL teams with the best marketing this season]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37974.asp]]></link>
    <description><![CDATA[Even if you're not a football fan, you can't help but admire the marketing efforts behind the following NFL teams.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Johansson_Anna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 28, 2015]]></date>
    <pageid><![CDATA[37974]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 hot email companies you should follow]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38075.asp]]></link>
    <description><![CDATA[Even if you have an ESP that you love, it doesn't hurt to know what others are doing in the space. Our expert weighs in on a few players to watch. ]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 27, 2015]]></date>
    <pageid><![CDATA[38075]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[12 of the best brand partnerships ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38074.asp]]></link>
    <description><![CDATA[When two companies team up, it's not always a good match. Here are some brands that managed to&nbsp;succeed together.]]></description>
    <author><![CDATA[Anna Johansson]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Johansson_Anna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 26, 2015]]></date>
    <pageid><![CDATA[38074]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 tech trends modern marketers can't ignore in 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37969.asp]]></link>
    <description><![CDATA[There's a lot of game-changing technology on the horizon. Where should you invest your time and money?]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_macumber_karen_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 21, 2015]]></date>
    <pageid><![CDATA[37969]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to fix the ad industry's diversity problem]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38057.asp]]></link>
    <description><![CDATA[When it comes to a diverse workforce, the ad industry hasn't made much progress since the "Mad Men" era. Here's how to address the diversity problem.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 20, 2015]]></date>
    <pageid><![CDATA[38057]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 LinkedIn mistakes that will cost you that job]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37963.asp]]></link>
    <description><![CDATA[LinkedIn is a one-stop shop for hiring managers across industries. With this in mind, don't blow your next big opportunity by committing any of these egregious errors.]]></description>
    <author><![CDATA[J Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_barbush_j_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 19, 2015]]></date>
    <pageid><![CDATA[37963]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 platform tips from a Pinterest insider]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38033.asp]]></link>
    <description><![CDATA[Pinterest can be a powerful brand-building tool, but only if it's used effectively. Check out these tactics that have&nbsp;proven to be successful. ]]></description>
    <author><![CDATA[Tram Nguyen ]]></author>
    <authorid><![CDATA[65616]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_tram_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nguyen_tram_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 15, 2015]]></date>
    <pageid><![CDATA[38033]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why your brand will love Snapchat in 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37957.asp]]></link>
    <description><![CDATA[Snapchat is primed to have a very big 2015. Here's everything you need to know to take advantage of this booming platform in the year to come.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_tom_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 14, 2015]]></date>
    <pageid><![CDATA[37957]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[18 CES innovations that marketers need to watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38012.asp]]></link>
    <description><![CDATA[From health-tracking devices to flying selfie cams, marketers can't afford to ignore this year's newest tech debuts.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_bethany_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_simpson_bethany_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 13, 2015]]></date>
    <pageid><![CDATA[38012]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Brands that listened]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/38011.asp]]></link>
    <description><![CDATA[When it comes to the art of conversation, a lot of brands talk a big game. However,&nbsp;many of the biggest gains are made when a company actually listens to its customers. Take a look at who's done it&nbsp;right. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 12, 2015]]></date>
    <pageid><![CDATA[38011]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 marketing trends you need to watch in 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37952.asp]]></link>
    <description><![CDATA[Not all trends will impact the average marketer's strategy, but these will. Find out where you need to focus this year.]]></description>
    <author><![CDATA[Jacqueline Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lisk_Jacqueline_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Lisk_Jacqueline_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 07, 2015]]></date>
    <pageid><![CDATA[37952]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 5 marketing resolutions for 2015]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37951.asp]]></link>
    <description><![CDATA[This is the year to up your advertising game. Don't miss out on making these changes to stay ahead of the marketing curve. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Cheyney_Sean_100x100(2).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 06, 2015]]></date>
    <pageid><![CDATA[37951]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 most innovative emails of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37889.asp]]></link>
    <description><![CDATA[Email marketers use all sorts of strategies to capture the attention of their recipients. Find out which ones were the best of the best this year. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 17, 2014]]></date>
    <pageid><![CDATA[37889]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 best user-generated campaigns of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37888.asp]]></link>
    <description><![CDATA[User-generated content has quickly grown into a powerful marketing tool, but only the most unique ideas rise to the top. Here are the most remarkable UGC campaigns of 2014.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 16, 2014]]></date>
    <pageid><![CDATA[37888]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best social media campaigns of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37842.asp]]></link>
    <description><![CDATA[Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five. ]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 11, 2014]]></date>
    <pageid><![CDATA[37842]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37824.asp]]></link>
    <description><![CDATA[iMedia presents its list of 2014 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more. ]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/AA-2014-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/AA-2014-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 10, 2014]]></date>
    <pageid><![CDATA[37824]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 most-watched video campaigns of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37838.asp]]></link>
    <description><![CDATA[Branded video is well established as an important component of any brand's advertising strategy. Take a look at this year's most-viewed. ]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Russell_Mallory_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 09, 2014]]></date>
    <pageid><![CDATA[37838]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 great gift ideas for the marketers in your life]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37841.asp]]></link>
    <description><![CDATA[If you're going to spend money on holiday presents for colleagues, why not be memorable? Kick off your gift brainstorm with this guide, and add a few of the items to your own wish list. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 08, 2014]]></date>
    <pageid><![CDATA[37841]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 epic marketing fails of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37811.asp]]></link>
    <description><![CDATA[It's hard to say no to a little Schadenfreude. Which is why we dare you <EM>not</EM> to click on this year's epic marketing fails. Seriously. We double dare you. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 04, 2014]]></date>
    <pageid><![CDATA[37811]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 new consumer behaviors that scare marketers -- but shouldn't ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37765.asp]]></link>
    <description><![CDATA[If you think these new consumer behaviors will derail your marketing efforts, you're wrong. Consider the opportunities these changing tendencies present.]]></description>
    <author><![CDATA[Rachel Honig]]></author>
    <authorid><![CDATA[58948]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Honig_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Honig_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 03, 2014]]></date>
    <pageid><![CDATA[37765]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 marketing lessons from killer Kickstarter campaigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37745.asp]]></link>
    <description><![CDATA[Kickstarter is not only a source of crowdfunding dollars, but it's also a hotbed of marketing expertise. Take a look at the best campaigns and the business lessons they offer.]]></description>
    <author><![CDATA[Lee Schneider ]]></author>
    <authorid><![CDATA[45660]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Lee_Schneider_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Lee_Schneider_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 02, 2014]]></date>
    <pageid><![CDATA[37745]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 words that defined marketing in 2014 ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37797.asp]]></link>
    <description><![CDATA[The words we use in this industry, at any given time, are a useful way to look back at the trends during that period. So what words were on the tips of our tongues this past year?]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 01, 2014]]></date>
    <pageid><![CDATA[37797]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 most dangerous job titles in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37782.asp]]></link>
    <description><![CDATA[Some marketers' titles are working against their job security. Let's look at the ones that might seem expendable in the eyes of executives who are being pressed to make hard cuts.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 26, 2014]]></date>
    <pageid><![CDATA[37782]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 surprising marketing lessons from Taylor Swift]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37777.asp]]></link>
    <description><![CDATA[Haters gonna hate, hate, hate, but it's hard to deny the brand power behind this performer's latest album push. These unexpected takeaways will inspire the way you present brands to your audiences. ]]></description>
    <author><![CDATA[Jeff Roach]]></author>
    <authorid><![CDATA[49045]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Roach_Jeff_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 25, 2014]]></date>
    <pageid><![CDATA[37777]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best mobile campaigns of 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37783.asp]]></link>
    <description><![CDATA[In&nbsp;the ever-changing landscape of mobile, this year brought many new and innovative strategies. Check out these companies that went above and beyond.]]></description>
    <author><![CDATA[Patrick Collins]]></author>
    <authorid><![CDATA[25519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collins_Patrick_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Collins_Patrick_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 24, 2014]]></date>
    <pageid><![CDATA[37783]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Moms in marketing: Making it work]]></title>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <contenttype><![CDATA[cover_story]]></contenttype>
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    <section><![CDATA[Social Media]]></section>
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    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
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    <contenttype><![CDATA[cover_story]]></contenttype>
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    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_Lieb_Rebecca_100x100_new.jpg]]></image100>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[October 09, 2014]]></date>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[October 08, 2014]]></date>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image100><![CDATA[/images/headshots/Carol_100x100.jpg]]></image100>
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    <date><![CDATA[October 01, 2014]]></date>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[September 30, 2014]]></date>
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    <section><![CDATA[Case Studies]]></section>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 brands suffering from identity crises]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37351.asp]]></link>
    <description><![CDATA[Whether it's mixed marketing messages or multiple personalities, it's easy to experience an identity crisis. To safeguard your own corporate identity, consider these suffering brands.]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Arnold_Mark_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 24, 2014]]></date>
    <pageid><![CDATA[37351]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[CEOs whose marketing departments probably hate them ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37319.asp]]></link>
    <description><![CDATA[CEO blunders have the power to undo years of solid marketing work. Here are the executives whose bad decisions make them easy to hate.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Johansson_Anna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 22, 2014]]></date>
    <pageid><![CDATA[37319]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The dangerous implications of native advertising for brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37331.asp]]></link>
    <description><![CDATA[Native ads are all the rage, but successful campaigns require a nuanced approach that preserves brand value. Here's an overview of what makes this innovative ad medium tick and what to avoid.]]></description>
    <author><![CDATA[David U. Simon ]]></author>
    <authorid><![CDATA[45069]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_David_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Simon_David_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 18, 2014]]></date>
    <pageid><![CDATA[37331]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[11 tools that make content marketing a snap]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37264.asp]]></link>
    <description><![CDATA[There's no magic bullet for achieving content marketing success. However, the following tools will make your efforts a whole lot easier.]]></description>
    <author><![CDATA[Stacy Thompson ]]></author>
    <authorid><![CDATA[53546]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thompson_Stacy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Thompson_Stacy_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 17, 2014]]></date>
    <pageid><![CDATA[37264]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to connect with Generation Z ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37330.asp]]></link>
    <description><![CDATA[The new generation of teenagers has a lot of influence on consumer buying patterns. Here's how marketers and brands can successfully connect with this unique group.]]></description>
    <author><![CDATA[Maria Elmqvist ]]></author>
    <authorid><![CDATA[63454]]></authorid>
    <section><![CDATA[Population]]></section>
    <sectionurl><![CDATA[/population/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Elmqvist_Maria_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Elmqvist_Maria_100x100.jpg]]></image100>
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    <date><![CDATA[September 16, 2014]]></date>
    <pageid><![CDATA[37330]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 pieces of content marketing you can create today]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37329.asp]]></link>
    <description><![CDATA[Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 15, 2014]]></date>
    <pageid><![CDATA[37329]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 most disrespectful 9/11 ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37312.asp]]></link>
    <description><![CDATA[Although marketers have tried, taking advantage of Sept. 11 just doesn't work. Here are the most offensive attempts.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 11, 2014]]></date>
    <pageid><![CDATA[37312]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Content marketing that will get attacked by trolls ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37260.asp]]></link>
    <description><![CDATA[Internet trolls can wreak havoc on your marketing efforts. Before making your next content move, consider the following.]]></description>
    <author><![CDATA[Krista Olson ]]></author>
    <authorid><![CDATA[62128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Olson_Krista_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Olson_Krista_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 10, 2014]]></date>
    <pageid><![CDATA[37260]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[11 facts that will make you love these brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37207.asp]]></link>
    <description><![CDATA[Truth is certainly stranger than fiction, but it's also stronger than an advertisement. Here are the brands that have real facts on their side.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 09, 2014]]></date>
    <pageid><![CDATA[37207]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Marketers confess: What I wish I knew 5 years ago]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37221.asp]]></link>
    <description><![CDATA[If you knew then what you know now, what would you have done differently? Here's a look at what nine top marketers wish they would have understood about the industry.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
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    <date><![CDATA[September 08, 2014]]></date>
    <pageid><![CDATA[37221]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 8 fastest ways to make consumers hate your brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37253.asp]]></link>
    <description><![CDATA[If a brand is looking to piss off its customer&nbsp;base, committing sinful ineptitudes is a good place to start. Here's a list of practices to avoid.]]></description>
    <author><![CDATA[Drew Neisser ]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_neisser_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 04, 2014]]></date>
    <pageid><![CDATA[37253]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The dirtiest jobs in digital marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37185.asp]]></link>
    <description><![CDATA[A job's a job -- but some jobs are much worse than others. Here are roles even the heartiest of marketers would decline.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 03, 2014]]></date>
    <pageid><![CDATA[37185]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 things great bosses always do]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37181.asp]]></link>
    <description><![CDATA[If you're a frustrated employee, your boss is likely lacking these essential qualities. If you're the boss, here are best practices you can't afford to ignore.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 02, 2014]]></date>
    <pageid><![CDATA[37181]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 stupid mistakes brands make as publishers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37230.asp]]></link>
    <description><![CDATA[Content marketing is hot, but some brands are still making simple mistakes. Are you still committing these sins?]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 28, 2014]]></date>
    <pageid><![CDATA[37230]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 people on LinkedIn you should follow ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37135.asp]]></link>
    <description><![CDATA[These aren't the usual suspects like Richard Branson and Arianna Huffington. Here are the influencers who are more difficult to find but well worth seeking out.]]></description>
    <author><![CDATA[J. Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_barbush_j_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 27, 2014]]></date>
    <pageid><![CDATA[37135]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How fraud is disrupting the ad industry]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37175.asp]]></link>
    <description><![CDATA[Brands are losing $6 billion per year to false impressions. Here are the worst types of ad fraud plaguing the industry and how to battle this growing problem.]]></description>
    <author><![CDATA[Craig Simmons]]></author>
    <authorid><![CDATA[62230]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simmons_Craig_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Simmons_Craig_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 26, 2014]]></date>
    <pageid><![CDATA[37175]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 marketing tools you're using too much ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37109.asp]]></link>
    <description><![CDATA[It's time to rethink your old habits. Here are the common tactics that you're now abusing and some alternative methods to consider.]]></description>
    <author><![CDATA[Greg Kihlstr�m ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kihlstrom_Greg_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 25, 2014]]></date>
    <pageid><![CDATA[37109]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 popular cloud technologies that once failed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37165.asp]]></link>
    <description><![CDATA[If you're ready to embrace shared technology, you&nbsp;have&nbsp;to&nbsp;do your homework. Here's a guide to help you&nbsp;choose the best option for your business. ]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Johansson_Anna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 21, 2014]]></date>
    <pageid><![CDATA[37165]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Agencies under attack: How the middle man must evolve]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37163.asp]]></link>
    <description><![CDATA[Agencies have always faced competitive threats, but today's media landscape is perhaps the most challenging yet. Let's take a look at the greatest pressures and how embattled executives can adapt.&nbsp; ]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 20, 2014]]></date>
    <pageid><![CDATA[37163]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 emotions connecting brands and consumers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37164.asp]]></link>
    <description><![CDATA[If you aren't in touch with customer feelings, you're missing an important opportunity. Here are the brands striking that emotional chord.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 19, 2014]]></date>
    <pageid><![CDATA[37164]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 brands that climbed out of reputation hell]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37099.asp]]></link>
    <description><![CDATA[Is your brand prepared to deal with a major crisis? Take a look at how these companies rebounded after falling hard from grace. ]]></description>
    <author><![CDATA[Tamara Littleton ]]></author>
    <authorid><![CDATA[27832]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Littleton_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Littleton_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 18, 2014]]></date>
    <pageid><![CDATA[37099]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 sexy Hollywood marketing lessons]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37146.asp]]></link>
    <description><![CDATA[Kid, when it comes to creative marketing, there's a ton you can learn from Tinseltown. Here's how to give your campaign the Hollywood pizzazz. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 14, 2014]]></date>
    <pageid><![CDATA[37146]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 reasons to love the ad industry right now]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37090.asp]]></link>
    <description><![CDATA[No, you probably don't get to smoke cigarettes and drink martinis in the office all day, but it's still easy to make a case for working in advertising. Here's why the world of marketing still rocks.]]></description>
    <author><![CDATA[David Murdico ]]></author>
    <authorid><![CDATA[44597]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Murdico_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Murdico_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 13, 2014]]></date>
    <pageid><![CDATA[37090]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to choose social tools to fit your business]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37105.asp]]></link>
    <description><![CDATA[Selecting the right social media management provider is essential to delivering measurable ROI. Here's what you should know before deciding.]]></description>
    <author><![CDATA[Lisa Tristano Martin]]></author>
    <authorid><![CDATA[55913]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_TristanoMartin_Lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_TristanoMartin_Lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 12, 2014]]></date>
    <pageid><![CDATA[37105]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[9 inspiring ads that broke down stereotypes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37060.asp]]></link>
    <description><![CDATA[Many brands are using advertising to combat antiquated perceptions. Here's a look at those innovative companies.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Lawrence_Dea_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 11, 2014]]></date>
    <pageid><![CDATA[37060]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 rebranding lessons from Miley Cyrus]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37076.asp]]></link>
    <description><![CDATA[Take it from the princess of pop: Changing your image isn't easy. Here's what any brand can glean from this marketing wrecking ball.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_farber_betsy_100x100.jpg]]></image100>
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    <date><![CDATA[August 07, 2014]]></date>
    <pageid><![CDATA[37076]]></pageid>
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    <title><![CDATA[Marketing skills they don't teach in school]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37044.asp]]></link>
    <description><![CDATA[Though you may have learned a lot in college, there are certain skills you only acquire after graduation. Here's what you must learn on the job.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/carr.jpg]]></image100>
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    <date><![CDATA[August 06, 2014]]></date>
    <pageid><![CDATA[37044]]></pageid>
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    <title><![CDATA[The biggest moves in native advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37066.asp]]></link>
    <description><![CDATA[Need to get up to speed on native? Here are the most important players and trends shaping the space.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
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    <date><![CDATA[August 05, 2014]]></date>
    <pageid><![CDATA[37066]]></pageid>
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    <title><![CDATA[6 ways to make meetings go faster]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37072.asp]]></link>
    <description><![CDATA[Meetings are a necessary, time-sucking evil in our industry. Let's make them shorter. Here's how.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[August 04, 2014]]></date>
    <pageid><![CDATA[37072]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[The 9 fastest ways to piss off online shoppers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37050.asp]]></link>
    <description><![CDATA[Are you making your customers furious?&nbsp;Here are the simple things you're doing that drive shoppers away from your site.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
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    <date><![CDATA[July 31, 2014]]></date>
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    <title><![CDATA[The worst deals in digital advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37022.asp]]></link>
    <description><![CDATA[Certain advertising deals are terrible for both the buyer and seller. Here's a look at the&nbsp;lose-lose scenarios that still plague the marketing industry.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
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    <date><![CDATA[July 30, 2014]]></date>
    <pageid><![CDATA[37022]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[5 signs you should end your vendor relationship]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37034.asp]]></link>
    <description><![CDATA[Ending a relationship is no fun, but a toxic media partnership might be sabotaging your business. Here's how to know if it's time to divorce your current provider.]]></description>
    <author><![CDATA[Joel Breen]]></author>
    <authorid><![CDATA[62804]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Breen_Joel_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Breen_Joel_100x100.jpg]]></image100>
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    <date><![CDATA[July 29, 2014]]></date>
    <pageid><![CDATA[37034]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The state of brands on Instagram]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37028.asp]]></link>
    <description><![CDATA[It's unwise to ignore any platform with 200 million monthly active users. Let's take a look at the latest stats on Instagram, as well as the approaches of the top brands on the growing platform. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 28, 2014]]></date>
    <pageid><![CDATA[37028]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 campaign blunders to avoid]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36998.asp]]></link>
    <description><![CDATA[For marketers, brand exposure is essential. But what happens when creative risks go too far? Here are campaign examples of what not to do. ]]></description>
    <author><![CDATA[Zach Weiner ]]></author>
    <authorid><![CDATA[45290]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiner_zach_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_weiner_zach_100x100.jpg]]></image100>
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    <date><![CDATA[July 24, 2014]]></date>
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    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[The most overrated platforms for mobile marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36891.asp]]></link>
    <description><![CDATA[Beloved platforms like Instagram, LinkedIn, and Twitter aren't necessarily powerful marketing solutions. Here's why these sites are overrated for mobile marketing.]]></description>
    <author><![CDATA[Krista Chacko ]]></author>
    <authorid><![CDATA[53046]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chacko_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_chacko_100x100.jpg]]></image100>
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    <date><![CDATA[July 23, 2014]]></date>
    <pageid><![CDATA[36891]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[Blogs every marketer should follow]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36991.asp]]></link>
    <description><![CDATA[There's no shortage of great voices coming out of the marketing industry. Here are the essential blogs you should be reading and why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
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    <date><![CDATA[July 22, 2014]]></date>
    <pageid><![CDATA[36991]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The best social media campaigns of 2014 (so far) ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/37001.asp]]></link>
    <description><![CDATA[There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date. ]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <date><![CDATA[July 21, 2014]]></date>
    <pageid><![CDATA[37001]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 deadly myths about big data]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36964.asp]]></link>
    <description><![CDATA[It's time to dispel some glaring misconceptions about this trendy term. Here's where you have it wrong. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
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    <date><![CDATA[July 17, 2014]]></date>
    <pageid><![CDATA[36964]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
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</item><item>
    <title><![CDATA[Destructive marketing habits of major brands ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36876.asp]]></link>
    <description><![CDATA[The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
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    <date><![CDATA[July 16, 2014]]></date>
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    <title><![CDATA[7 ways consumers are inspiring retailers to change]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36955.asp]]></link>
    <description><![CDATA[These days, retailers must be innovative if they are going to meet customer expectations. Here's how to please the always-on consumer.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100x100.jpg]]></image100>
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    <date><![CDATA[July 15, 2014]]></date>
    <pageid><![CDATA[36955]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[The 8 best brands on Tumblr ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36869.asp]]></link>
    <description><![CDATA[Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.]]></description>
    <author><![CDATA[Brad Brief ]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Brief_Brad_100x100.jpg]]></image100>
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    <date><![CDATA[July 14, 2014]]></date>
    <pageid><![CDATA[36869]]></pageid>
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    <title><![CDATA[7 proven ways that facial cognition can drive business]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36898.asp]]></link>
    <description><![CDATA[Facial cognition&nbsp;sounds like elusive jargon, but can be a powerful marketing tool. Here are insights&nbsp;taken from a new&nbsp;consumer&nbsp;study.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
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    <date><![CDATA[July 10, 2014]]></date>
    <pageid><![CDATA[36898]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New Facebook and Twitter tools for direct response ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36864.asp]]></link>
    <description><![CDATA[U.S. advertisers will spend nearly $30 billion on direct response initiatives in 2014. Here's what Facebook and Twitter are doing to capture this budget.]]></description>
    <author><![CDATA[Kelly Cooper ]]></author>
    <authorid><![CDATA[53016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kelly_Cooper_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kelly_Cooper_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 09, 2014]]></date>
    <pageid><![CDATA[36864]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 wrong answers to why no one saw your ad]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36894.asp]]></link>
    <description><![CDATA[Serious questions are being raised about whether ads are really reaching their target audiences. Here's why the most common explanations are the least helpful.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 08, 2014]]></date>
    <pageid><![CDATA[36894]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 social media facts that will keep you up at night]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36883.asp]]></link>
    <description><![CDATA[Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 07, 2014]]></date>
    <pageid><![CDATA[36883]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Idiots that forced brands to pull their sponsorships ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36755.asp]]></link>
    <description><![CDATA[It only takes one moron to ruin an important partnership. Here's a list of sponsorship deals that blew up in brands' faces.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Johansson_Anna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 02, 2014]]></date>
    <pageid><![CDATA[36755]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 signs your data has no meaning]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36795.asp]]></link>
    <description><![CDATA[Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 01, 2014]]></date>
    <pageid><![CDATA[36795]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 destructive email habits you need to break]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36729.asp]]></link>
    <description><![CDATA[Email is dangerous in the wrong hands. Here are the things that marketers are doing -- on purpose -- that can destroy their professional reputations.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 30, 2014]]></date>
    <pageid><![CDATA[36729]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 reasons you should stop pretending to be a thought leader]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36802.asp]]></link>
    <description><![CDATA[When it comes to preparing for your next client presentation, forget the rhetoric style of your favorite public speaker. Here's how to keep it simple and avoid ruining your pitch.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 26, 2014]]></date>
    <pageid><![CDATA[36802]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Brands that need to be saved by CMOs ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36827.asp]]></link>
    <description><![CDATA[A number of brands have recently made CMO hires during problematic times. Here's a look at companies that are counting on CMOs for serious change.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 25, 2014]]></date>
    <pageid><![CDATA[36827]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 essential qualities of a successful marketer]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36790.asp]]></link>
    <description><![CDATA[Do you have what it takes to be a strong digital marketer? Industry experts share the necessary traits to take your career to the next level.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weeks_Emily_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Weeks_Emily_100x100.jpg]]></image100>
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    <date><![CDATA[May 07, 2014]]></date>
    <pageid><![CDATA[36386]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[The best crowdsourced social media campaigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36483.asp]]></link>
    <description><![CDATA[At its best, social media is a true collaboration. Here are the brands that obviously get it.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 05, 2014]]></date>
    <pageid><![CDATA[36483]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 agencies that went rogue]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36419.asp]]></link>
    <description><![CDATA[Starting your own agency might sound like an impossible delusion. But in reality, there are ways to pull it off. Here are three examples that broke the mold.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_farber_betsy_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 01, 2014]]></date>
    <pageid><![CDATA[36419]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Multi-cultural marketing: Powerful insights and examples ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36392.asp]]></link>
    <description><![CDATA[Are you still struggling with multi-cultural marketing? Here are some key trends and compelling brand examples that will have you rethinking your approach.]]></description>
    <author><![CDATA[Kendall Allen ]]></author>
    <authorid><![CDATA[5154]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Allen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Allen_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 30, 2014]]></date>
    <pageid><![CDATA[36392]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 unique social media campaigns you missed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36401.asp]]></link>
    <description><![CDATA[Campaigns built specifically for social are often the most interesting. These creative uses of social media are sure to inspire.]]></description>
    <author><![CDATA[Andy Robbins]]></author>
    <authorid><![CDATA[30262]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robbins_Andy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Robbins_Andy_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 29, 2014]]></date>
    <pageid><![CDATA[36401]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Real-time marketing fails from major brands ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36335.asp]]></link>
    <description><![CDATA[Brands have jumped on the real-time marketing bandwagon in droves -- and it's getting out of hand. Here's how major brands have failed and what we've learned from their sorry attempts.]]></description>
    <author><![CDATA[Jenn Deering Davis ]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Deering_Davis_Jenn_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 28, 2014]]></date>
    <pageid><![CDATA[36335]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The best social media campaigns from auto brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36375.asp]]></link>
    <description><![CDATA[It's no surprise that some of the slickest and most luxurious ad campaigns come out of the car industry. Let's take a look at the&nbsp;most impressive&nbsp;recent social initiatives.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 24, 2014]]></date>
    <pageid><![CDATA[36375]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[The marketing jobs with the fastest turnover]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36330.asp]]></link>
    <description><![CDATA[In marketing, high employee turnover seems unavoidable. Here are the people most likely to jump ship and tips for increasing the length of their employment.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/carr.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 23, 2014]]></date>
    <pageid><![CDATA[36330]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 top social media management tools]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36371.asp]]></link>
    <description><![CDATA[A little assistance with organizing your communications goes a long way. Here are the best tools to help manage content delivery across social platforms.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kihlstrom_Greg_100x100.jpg]]></image100>
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    <date><![CDATA[April 22, 2014]]></date>
    <pageid><![CDATA[36371]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Marketing jargon translated for normal people]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36364.asp]]></link>
    <description><![CDATA[We all know marketers have a problem with silly buzzwords and ridiculously flowery language. If you want your mother to understand what you do for a living, try explaining it like this.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 21, 2014]]></date>
    <pageid><![CDATA[36364]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 steps for getting your brand into their heads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36324.asp]]></link>
    <description><![CDATA[What if you were able to tap into the natural tendencies of your audience's brains? Well, now you can. Here's a simple recipe for crafting your message so it sticks.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Carrabis_Joseph_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 17, 2014]]></date>
    <pageid><![CDATA[36324]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 brands that were forced to apologize]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36312.asp]]></link>
    <description><![CDATA[In a world of social media, it's impossible to&nbsp;sweep PR mistakes under the rug. Here's how major brands angered the public and dealt with the consequences.]]></description>
    <author><![CDATA[Morgan Sims ]]></author>
    <authorid><![CDATA[55737]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sims_morgan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_sims_morgan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 16, 2014]]></date>
    <pageid><![CDATA[36312]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The top 4 consumer trends you need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36325.asp]]></link>
    <description><![CDATA[For marketers, everything begins and ends with the customer. Here are today's most actionable consumer preferences and behaviors.]]></description>
    <author><![CDATA[Morgan Vawter]]></author>
    <authorid><![CDATA[49125]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vawter_morgan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_vawter_morgan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 15, 2014]]></date>
    <pageid><![CDATA[36325]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 types of terrible networkers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36260.asp]]></link>
    <description><![CDATA[If you've been to any industry event, you've likely encountered a number of common characters. Here are the ones you shouldn't emulate.]]></description>
    <author><![CDATA[Sean Cheyney ]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Cheyney_Sean_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 14, 2014]]></date>
    <pageid><![CDATA[36260]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[15 daily workplace habits that could get you fired]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36294.asp]]></link>
    <description><![CDATA[There are things you might do every day that could get you canned. Here are the pitfalls to avoid if you want to keep your job.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 10, 2014]]></date>
    <pageid><![CDATA[36294]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 trends marketers wish would die ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36216.asp]]></link>
    <description><![CDATA[It's easy to ride new trends, but knowing when to abandon ship is hard. Here are major marketing trends that should be ditched. ]]></description>
    <author><![CDATA[David Murdico ]]></author>
    <authorid><![CDATA[44597]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Murdico_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Murdico_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 09, 2014]]></date>
    <pageid><![CDATA[36216]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 relationship tips to win the pitch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36291.asp]]></link>
    <description><![CDATA[The real secret behind the best presentations is cultivating a powerful emotional connection. Here's how to make your agency stand out from the crowd.]]></description>
    <author><![CDATA[Bob Sanders]]></author>
    <authorid><![CDATA[40058]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sanders_Bob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Sanders_Bob_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 08, 2014]]></date>
    <pageid><![CDATA[36291]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why you can't ignore Google's new Universal Analytics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36289.asp]]></link>
    <description><![CDATA[Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover?]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 07, 2014]]></date>
    <pageid><![CDATA[36289]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The real history of social media ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36232.asp]]></link>
    <description><![CDATA[Today's social juggernauts have not only changed marketing forever, but they've also reshaped how people interact with one another. So what are the implications for tomorrow?]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_plutsky_gordon_100x100(new).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 03, 2014]]></date>
    <pageid><![CDATA[36232]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A guide for marketers who want to become free agents]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36189.asp]]></link>
    <description><![CDATA[Free agency holds great potential for the right person in the right context. For others, going rogue can be disastrous. Consider the following before ditching traditional employment.]]></description>
    <author><![CDATA[Emily Holdman ]]></author>
    <authorid><![CDATA[46730]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eldridge_Emily_70x70.jpg.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Eldridge_Emily_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 02, 2014]]></date>
    <pageid><![CDATA[36189]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How marketers are wasting their budgets]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36206.asp]]></link>
    <description><![CDATA[Your budget isn't unlimited, so don't throw away valuable marketing dollars. Here are seven spending mistakes you're making and how to correct them.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 01, 2014]]></date>
    <pageid><![CDATA[36206]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New and exciting ways brands can use Pinterest]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36184.asp]]></link>
    <description><![CDATA[Brands savvy to the marketing potential of Pinterest are leveraging the site to generate engaging experiences for consumers. Here's a look at the ways top&nbsp;companies are experimenting with the evolving platform.]]></description>
    <author><![CDATA[Rebecca Sleeman ]]></author>
    <authorid><![CDATA[51901]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sleeman_Rebecca_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Sleeman_Rebecca_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 31, 2014]]></date>
    <pageid><![CDATA[36184]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 workplace policies every company needs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36195.asp]]></link>
    <description><![CDATA[Certain office environments kill productivity. Here are some corporate practices that will inject much-needed life into your stuffy culture.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby-logo-176x26_vindico(1).jpg]]></sponsor>
    <date><![CDATA[March 27, 2014]]></date>
    <pageid><![CDATA[36195]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Brands that have blazed trails in the sharing economy]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36134.asp]]></link>
    <description><![CDATA[Rather than fear the sharing economy, smart marketers and brands have embraced it. Here's how major companies have found their place in this transformative economic system.]]></description>
    <author><![CDATA[Francine Hardaway ]]></author>
    <authorid><![CDATA[49290]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hardaway_francine_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hardaway_francine_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(5).jpg]]></sponsor>
    <date><![CDATA[March 26, 2014]]></date>
    <pageid><![CDATA[36134]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How in-store tech is changing the shopping experience]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36174.asp]]></link>
    <description><![CDATA[Smartphones have already reshaped online shopping, and now the brick-and-mortar store is evolving. Here's how retailers are preparing to track physical shoppers.]]></description>
    <author><![CDATA[Devanshi Garg]]></author>
    <authorid><![CDATA[55482]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garg_Devanshi_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Hs_Garg_Devanshi_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 25, 2014]]></date>
    <pageid><![CDATA[36174]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The best social media campaigns that leveraged selfies]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36164.asp]]></link>
    <description><![CDATA[Admit it: You've taken them. You've posted them. But which brands have most successfully socialized the selfie? Let's take a look.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(5).jpg]]></sponsor>
    <date><![CDATA[March 24, 2014]]></date>
    <pageid><![CDATA[36164]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[Why Bitcoin is failing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36140.asp]]></link>
    <description><![CDATA[Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_seanx_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 20, 2014]]></date>
    <pageid><![CDATA[36140]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New interview questions you should be asking]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36119.asp]]></link>
    <description><![CDATA[Asking job candidates the right questions is crucial to finding the perfect fit. Avoid the misery of having to fire a new hire by focusing on these topics.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 19, 2014]]></date>
    <pageid><![CDATA[36119]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 simple rules for success with mobile content]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36139.asp]]></link>
    <description><![CDATA[The mobile revolution is well underway. But is your brand doing mobile the right way? Find out from the experts in the field.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 18, 2014]]></date>
    <pageid><![CDATA[36139]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New social media mistakes we're making ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36111.asp]]></link>
    <description><![CDATA[Certain social strategies and tactics are sound, but&nbsp;disastrous decisions are being made for short-term gain. Here's how marketers are abusing social platforms.]]></description>
    <author><![CDATA[Keith Pape ]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_pape_keith_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 17, 2014]]></date>
    <pageid><![CDATA[36111]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The worst tech etiquette blunders to avoid ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36067.asp]]></link>
    <description><![CDATA[Are you driving your colleagues up the wall with inappropriate tech behavior? Before sending another email or attending another meeting, consider these common etiquette fails.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 12, 2014]]></date>
    <pageid><![CDATA[36067]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 wearables marketers must follow]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36091.asp]]></link>
    <description><![CDATA[Not all tech gadgets are adopted by mainstream consumers. Let's take a look at the wearables that could affect the marketing business.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 11, 2014]]></date>
    <pageid><![CDATA[36091]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 signs your agency is dying]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36065.asp]]></link>
    <description><![CDATA[Keeping an agency prosperous isn't as easy as it once was. These warning signs indicate that you might need to alter course.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 06, 2014]]></date>
    <pageid><![CDATA[36065]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 social media network updates that you missed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36064.asp]]></link>
    <description><![CDATA[When it comes to updates, how often do you read the fine print? Let's take away the guesswork for you. Here's how the most recent changes made at Facebook, Twitter, and LinkedIn will affect your business.]]></description>
    <author><![CDATA[Trevor LaTorre-Couch ]]></author>
    <authorid><![CDATA[61076]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_LaTorre-Couch_Trevor_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_LaTorre-Couch_Trevor_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 04, 2014]]></date>
    <pageid><![CDATA[36064]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 requirements for a sustainable career in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36014.asp]]></link>
    <description><![CDATA[How do you ensure career stability in digital marketing? Here are tips to swear by if you want long-term success, less anxiety, and a sure shot at climbing the agency ladder.]]></description>
    <author><![CDATA[Paul Gorrell ]]></author>
    <authorid><![CDATA[53755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gorrell_Paul_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Gorrell_Paul_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[March 03, 2014]]></date>
    <pageid><![CDATA[36014]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 7 deadly sins of content marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/36009.asp]]></link>
    <description><![CDATA[So you want to get into the content game?&nbsp;Here are the&nbsp;amateur mistakes to avoid.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[February 27, 2014]]></date>
    <pageid><![CDATA[36009]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 predictions for the future of TV]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35972.asp]]></link>
    <description><![CDATA[Recent changes in consumer behavior and technology have major implications for TV's future. Here's how marketers can succeed in the landscape of tomorrow.]]></description>
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    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiener_zachary_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wiener_zachary_100x100.jpg]]></image100>
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    <date><![CDATA[February 25, 2014]]></date>
    <pageid><![CDATA[35972]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The state of ad spending for 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35963.asp]]></link>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(5).jpg]]></sponsor>
    <date><![CDATA[February 24, 2014]]></date>
    <pageid><![CDATA[35963]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 ways to capitalize on moment marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35988.asp]]></link>
    <description><![CDATA[Although real-time marketing provides a unique opportunity for marketers, there's more to it than just short-lived interactions. Here are tips for making your content last. ]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[February 20, 2014]]></date>
    <pageid><![CDATA[35988]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Essential daily habits of successful marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35946.asp]]></link>
    <description><![CDATA[Making small changes in your daily routine can lead to huge success down the road. Here are 15 simple habits that keep top marketers ahead of the game.]]></description>
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    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[February 19, 2014]]></date>
    <pageid><![CDATA[35946]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[21 horrible (yet sexy) Valentine's Day marketing fails]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35959.asp]]></link>
    <description><![CDATA[Love is in the air, but not for these brands. Here are the Valentine�s Day ads that will make you cringe.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(11).jpg]]></sponsor>
    <date><![CDATA[February 13, 2014]]></date>
    <pageid><![CDATA[35959]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 wildly creative campaigns you probably missed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35915.asp]]></link>
    <description><![CDATA[Great work is done in our industry every day. So much, in fact, that some of it can slip by relatively unnoticed. Did you catch these recent winners?]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(5).jpg]]></sponsor>
    <date><![CDATA[February 12, 2014]]></date>
    <pageid><![CDATA[35915]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How agencies are fighting to stay relevant]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35914.asp]]></link>
    <description><![CDATA[In order to remain a vital asset to brands, today's agencies must continue to adapt to the consumer's changing environment. Here's how agencies are showing their worth.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carr_ried_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(7).jpg]]></sponsor>
    <date><![CDATA[February 11, 2014]]></date>
    <pageid><![CDATA[35914]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 brands that failed as publishers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35880.asp]]></link>
    <description><![CDATA[In the last few years, virtually every brand has taken on a publisher's mindset. But thinking like a publisher and winning as a publisher are two different things. Just ask these brands.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(10).jpg]]></sponsor>
    <date><![CDATA[February 06, 2014]]></date>
    <pageid><![CDATA[35880]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[12 mobile marketing secrets you need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35876.asp]]></link>
    <description><![CDATA[Do you want consumers to identify with your brand? Create a mobile experience just for them. Here are a dozen research findings to help you get started. ]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26(1).jpg]]></sponsor>
    <date><![CDATA[February 05, 2014]]></date>
    <pageid><![CDATA[35876]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to measure content marketing success]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35878.asp]]></link>
    <description><![CDATA[Content marketing is all the rage. But are your metrics set up to measure success? Or is your brand just fooling itself?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Valueclick_sec_spon_176x26.jpg]]></sponsor>
    <date><![CDATA[February 04, 2014]]></date>
    <pageid><![CDATA[35878]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Analytics agencies vs. in-house: Which is best?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35834.asp]]></link>
    <description><![CDATA[Many businesses are forced to choose between hiring an analytics agency and building an in-house team. Here are the pros and cons of each approach that you must consider.]]></description>
    <author><![CDATA[Morgan Vawter ]]></author>
    <authorid><![CDATA[49125]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vawter_morgan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_vawter_morgan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 03, 2014]]></date>
    <pageid><![CDATA[35834]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 controversial marketing campaigns that got big brands sued]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35869.asp]]></link>
    <description><![CDATA[Every once in a while, marketers go too far. Here are some marketing campaigns that landed established brands in serious legal trouble. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 30, 2014]]></date>
    <pageid><![CDATA[35869]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 campaigns that made us cry (and why they worked)]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35803.asp]]></link>
    <description><![CDATA[Have you ever&nbsp;watched an&nbsp;ad that left you weeping shamelessly into your coffee? You're not alone. Here are the campaigns that successfully tapped into consumers' emotions.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 29, 2014]]></date>
    <pageid><![CDATA[35803]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 2 ways to write an annual marketing budget]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35815.asp]]></link>
    <description><![CDATA[You've likely already locked down your budgets for 2014, but that's no reason not to stop and take stock. Did you get it right this year?]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carr_ried_100x100.jpg]]></image100>
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    <date><![CDATA[January 28, 2014]]></date>
    <pageid><![CDATA[35815]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 tech trends you can ignore in 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35788.asp]]></link>
    <description><![CDATA[A lot of those widely touted "hot areas to watch this year" are actually just hot messes. Want to know which ones? ]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 27, 2014]]></date>
    <pageid><![CDATA[35788]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Redefining online privacy]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35777.asp]]></link>
    <description><![CDATA[Consumers&nbsp;often panic when they learn that their digital&nbsp;information is up for grabs.&nbsp;Here's how marketers&nbsp;should respond to the ongoing privacy debate.]]></description>
    <author><![CDATA[Matt Grebow ]]></author>
    <authorid><![CDATA[45872]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grebow_Matt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Grebow_Matt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 23, 2014]]></date>
    <pageid><![CDATA[35777]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The brands leading the way with transparency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35781.asp]]></link>
    <description><![CDATA[It's the age of transparency, and the brands that choose to embrace it are winning fans. Here's what your brand needs to know to succeed.]]></description>
    <author><![CDATA[Jeff Rosenblum]]></author>
    <authorid><![CDATA[708]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblum_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rosenblum_jeff_100x100.jpg]]></image100>
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    <date><![CDATA[January 22, 2014]]></date>
    <pageid><![CDATA[35781]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 unconventional approaches to customer service]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35773.asp]]></link>
    <description><![CDATA[As the needs and wants of the modern consumer evolve, your brand should be open to new methods. Here are the innovative customer service strategies that work.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kihlstrom_Greg_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 21, 2014]]></date>
    <pageid><![CDATA[35773]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 reasons you hired the wrong person]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35741.asp]]></link>
    <description><![CDATA[There's nothing worse than the moment you realize a new hire isn't going to work out. To avoid this awkward situation, keep these mental biases in check.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 20, 2014]]></date>
    <pageid><![CDATA[35741]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[15 mind-blowing CES innovations marketers need to see]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35750.asp]]></link>
    <description><![CDATA[Eye-scan passwords, Wi-Fi cars, and teaching robots? Here are several CES innovations that are about to transform marketing. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 16, 2014]]></date>
    <pageid><![CDATA[35750]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The declining value of social marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35711.asp]]></link>
    <description><![CDATA[Is social spending effective for marketers? According to some, it's not. These surprising sentiments suggest social marketing might be losing its pull.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 15, 2014]]></date>
    <pageid><![CDATA[35711]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The biggest marketing hires of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35728.asp]]></link>
    <description><![CDATA[These industry moves tie in closely with the latest trends in marketing. Check out the best hiring decisions of last year.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 14, 2014]]></date>
    <pageid><![CDATA[35728]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The brands that are shining on Google Helpouts]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35716.asp]]></link>
    <description><![CDATA[Google Helpouts represents a new and almost entirely untapped way for companies to connect authentically with potential customers. Here's what you can learn from the program's pilot brand partners.]]></description>
    <author><![CDATA[Rose Haywood]]></author>
    <authorid><![CDATA[60317]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haywood_rose_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_haywood_rose_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 13, 2014]]></date>
    <pageid><![CDATA[35716]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 things desperately missing from marketer resumes ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35637.asp]]></link>
    <description><![CDATA[The standards for marketer resumes have changed. If yours is still missing these elements, you're in deep trouble. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 09, 2014]]></date>
    <pageid><![CDATA[35637]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 words that confuse advertising executives]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35677.asp]]></link>
    <description><![CDATA[As the marketing industry continues to rapidly change, so does the jargon. Here are 10 terms that often lead to misunderstandings.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 08, 2014]]></date>
    <pageid><![CDATA[35677]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Unique company policies employees love]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35641.asp]]></link>
    <description><![CDATA[These days, the smartest companies are innovating to inspire better workplaces and better results. Here are four ways policy can drive an amazing culture.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 07, 2014]]></date>
    <pageid><![CDATA[35641]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 resolutions marketers must make for 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35683.asp]]></link>
    <description><![CDATA[A little professional self-reflection and improvement never hurt anyone. Here are the resolutions that we as marketers should be making this year.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 06, 2014]]></date>
    <pageid><![CDATA[35683]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The top 10 holiday ad fails of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35667.asp]]></link>
    <description><![CDATA[While most brands bring their A-game for the holiday season, there are always a few duds. And this past holiday season was no exception.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 02, 2014]]></date>
    <pageid><![CDATA[35667]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 tips for capitalizing on Instagram ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35647.asp]]></link>
    <description><![CDATA[It's hard to provide a definitive do's and don'ts guide for this new visually rich ad option. But&nbsp;here are&nbsp;the basics to keep in mind.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/spon_176_neustar(1).jpg]]></sponsor>
    <date><![CDATA[December 23, 2013]]></date>
    <pageid><![CDATA[35647]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best mobile campaigns of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35613.asp]]></link>
    <description><![CDATA[This year's creative mobile efforts produced impressive results. Let's take a look at the top standouts.]]></description>
    <author><![CDATA[Patrick Collins ]]></author>
    <authorid><![CDATA[25519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collins_Patrick_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Collins_Patrick_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 19, 2013]]></date>
    <pageid><![CDATA[35613]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[2014 will be the year of...]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35608.asp]]></link>
    <description><![CDATA[The smartwatch? Native advertising? Aliens? We asked senior marketers what next year will bring. Here are their surprising answers.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 18, 2013]]></date>
    <pageid><![CDATA[35608]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 ways to impress your CMO]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35602.asp]]></link>
    <description><![CDATA[One of the most essential and challenging executive positions is that of the chief marketing officer. Here's how to make a positive and lasting impression on your CMO.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/spon_176_neustar.jpg]]></sponsor>
    <date><![CDATA[December 17, 2013]]></date>
    <pageid><![CDATA[35602]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best social media campaigns of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35593.asp]]></link>
    <description><![CDATA[Even though social media is well established when it comes to online marketing, plenty of brands are still coming up with fresh ideas. Here are the ones that did it best this year.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 16, 2013]]></date>
    <pageid><![CDATA[35593]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best website redesigns of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35570.asp]]></link>
    <description><![CDATA[Is your website in need of a digital facelift? Check out the top five redesigns of the year to see if your website stands up to the competition. ]]></description>
    <author><![CDATA[Carly Wujcik ]]></author>
    <authorid><![CDATA[57783]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wujcik_Carly_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Wujcik_Carly_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 12, 2013]]></date>
    <pageid><![CDATA[35570]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35540.asp]]></link>
    <description><![CDATA[iMedia presents its list of 2013 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo-agency-award-2013-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/logo-agency-award-2013-100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/tdesk_126.jpg]]></sponsor>
    <date><![CDATA[December 11, 2013]]></date>
    <pageid><![CDATA[35540]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 most-watched video campaigns of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35542.asp]]></link>
    <description><![CDATA[This year, the best campaigns in online video were focused on perfecting the brand story. Let's take a look at the ones that viewers chose to watch the most.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Russell_Mallory_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_specificmedia_176x26.jpg]]></sponsor>
    <date><![CDATA[December 10, 2013]]></date>
    <pageid><![CDATA[35542]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia 25: The top marketing innovators of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35444.asp]]></link>
    <description><![CDATA[iMedia presents its 2013 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25logo-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/imedia25logo-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 09, 2013]]></date>
    <pageid><![CDATA[35444]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 trends that reshaped digital marketing in 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35555.asp]]></link>
    <description><![CDATA[Because digital marketing is still young, new trends emerge constantly. Here are a few that prove the industry is heading into adulthood.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(3).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/spon_176_neustar(1).jpg]]></sponsor>
    <date><![CDATA[December 05, 2013]]></date>
    <pageid><![CDATA[35555]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to finish marketing projects faster]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35529.asp]]></link>
    <description><![CDATA[Perfectionism can sink the most well-intentioned campaign. Here are the acceptable compromises marketers should make.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[December 04, 2013]]></date>
    <pageid><![CDATA[35529]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[10 epic marketing fails of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35501.asp]]></link>
    <description><![CDATA[The marketers behind these ads still have their palms to their faces. Here are the brands that catastrophically failed this year.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[December 03, 2013]]></date>
    <pageid><![CDATA[35501]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A guide to native advertising's legal issues]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35490.asp]]></link>
    <description><![CDATA[Do you know if the FTC thinks your ads are unfair or deceptive? Here are guidelines to&nbsp;keep your native advertisements&nbsp;consistent&nbsp;with evolving laws and regulations. ]]></description>
    <author><![CDATA[Fernando A. Bohorquez Jr.]]></author>
    <authorid><![CDATA[56689 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bohorquez_Fernando_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Bohorquez_Fernando_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[December 02, 2013]]></date>
    <pageid><![CDATA[35490]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How major brands use 3D printing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35445.asp]]></link>
    <description><![CDATA[It's clear that 3D printing can spell big opportunity for brands. Here's a look at those embracing this nascent technology and what marketers need to know. ]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[November 27, 2013]]></date>
    <pageid><![CDATA[35445]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 creative rules you should break]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35486.asp]]></link>
    <description><![CDATA[It's wise to know when to follow the rules and when to break them. Here are the guidelines that the best creatives know to ignore.]]></description>
    <author><![CDATA[Jason Bender]]></author>
    <authorid><![CDATA[56271]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bender_Jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Bender_Jason_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 26, 2013]]></date>
    <pageid><![CDATA[35486]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 social networks that brands should ignore]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35461.asp]]></link>
    <description><![CDATA[Just because social media sites have audiences doesn't mean they're good places for marketing. Here's why you should reconsider your efforts on these popular platforms.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[November 25, 2013]]></date>
    <pageid><![CDATA[35461]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[27 marketing myths (that we all believe)]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35471.asp]]></link>
    <description><![CDATA[Lies, lies, and more lies. Here are the biggest marketing "facts" you didn't know were fiction.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_specificmedia_176x26.jpg]]></sponsor>
    <date><![CDATA[November 21, 2013]]></date>
    <pageid><![CDATA[35471]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Marketing acronyms that must die]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35428.asp]]></link>
    <description><![CDATA[If it's more than one word, marketers will try to shorten it to two or more letters. Can we please stop? Here are the acronyms that are making us look and sound like morons. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[November 20, 2013]]></date>
    <pageid><![CDATA[35428]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 beautifully immersive HTML5 websites]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35451.asp]]></link>
    <description><![CDATA[Immersive design, innovative features, and finely tuned functionality are what set a website apart. Here's why HTML5 is the language of choice for brands.]]></description>
    <author><![CDATA[Devanshi Garg]]></author>
    <authorid><![CDATA[55482]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garg_Devanshi_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Hs_Garg_Devanshi_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/spon_176_neustar.jpg]]></sponsor>
    <date><![CDATA[November 19, 2013]]></date>
    <pageid><![CDATA[35451]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Emerging platforms every brand needs to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35420.asp]]></link>
    <description><![CDATA[Brands frequently enter unfamiliar territory in the ever-changing marketing world. To keep pace with early adopters, here's a guide to the latest platforms hitting the market.  ]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Tenenbaum_Ian_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[November 18, 2013]]></date>
    <pageid><![CDATA[35420]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Social media backfires: The 10 greatest hits]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35358.asp]]></link>
    <description><![CDATA[When social media marketing crashes and burns, you can usually glean lessons from the wreckage. Let's look at the unintended consequences of these now-infamous posts and campaigns.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_farber_betsy_100x100.jpg]]></image100>
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    <date><![CDATA[November 14, 2013]]></date>
    <pageid><![CDATA[35358]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Terrible marketing decisions that led to layoffs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35337.asp]]></link>
    <description><![CDATA[If you think you've made some bad calls in the past, check out these awful marketing decisions that caused serious staff cutbacks at AOL, Nokia, P&amp;G, Hostess, and Netflix.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/neustar_sponby-logo-176x26(1).jpg]]></sponsor>
    <date><![CDATA[November 13, 2013]]></date>
    <pageid><![CDATA[35337]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 most innovative marketing emails of 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35366.asp]]></link>
    <description><![CDATA[Email marketers employ myriad strategies, from coupons to newsletters to daily deals. Get ready for the best of the best in email marketing.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/epsilon_logo_176x26.jpg]]></sponsor>
    <date><![CDATA[November 12, 2013]]></date>
    <pageid><![CDATA[35366]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
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    <link><![CDATA[http://www.imediaconnection.com/content/35328.asp]]></link>
    <description><![CDATA[Search engine optimization is little more than fixing second-rate websites. Here's why millions of dollars are being wasted because of lazy and ignorant designers.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 11, 2013]]></date>
    <pageid><![CDATA[35328]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 huge problems marketers desperately need solved]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35350.asp]]></link>
    <description><![CDATA[The industry is still plagued with challenges that make life difficult for forward-thinking leaders. Here are some of the biggest problems.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_specificmedia_176x26.jpg]]></sponsor>
    <date><![CDATA[November 07, 2013]]></date>
    <pageid><![CDATA[35350]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
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    <description><![CDATA[Why do people hate our industry with such a fiery passion? Here are the major consumer complaints -- and how advertising can rescue its reputation.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[November 06, 2013]]></date>
    <pageid><![CDATA[35311]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Men vs. women: 28 shocking marketing facts]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35313.asp]]></link>
    <description><![CDATA[Marketers love to message according to sex, but digital gender lines are blurring. Here are surprising stats that break stereotypes -- and a few that prove some things never change.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_farber_betsy_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/neustar_sponby-logo-176x26(1).jpg]]></sponsor>
    <date><![CDATA[November 05, 2013]]></date>
    <pageid><![CDATA[35313]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The top 3 ways we screw up native advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35295.asp]]></link>
    <description><![CDATA[When done badly, native advertising can attract negative attention that calls the whole model into question. Here are the worst -- and unfortunately common -- native ad mistakes. ]]></description>
    <author><![CDATA[Antoine Boulin ]]></author>
    <authorid><![CDATA[15599]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Boulin_antoine_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Boulin_antoine_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/biglens.jpg]]></sponsor>
    <date><![CDATA[November 04, 2013]]></date>
    <pageid><![CDATA[35295]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 13 most terrifying marketing campaigns of all time]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35303.asp]]></link>
    <description><![CDATA[Boo! Marketing can be downright frightening. Here are the most horrifying campaigns that will haunt your dreams. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_specificmedia_170.jpg]]></sponsor>
    <date><![CDATA[October 31, 2013]]></date>
    <pageid><![CDATA[35303]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 types of people you meet at marketing events]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35257.asp]]></link>
    <description><![CDATA[An industry event can be a zoo, so you need to be a zookeeper. Here's your guide to identifying and taming the wildlife.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/neustar_sponby-logo-176x26(1).jpg]]></sponsor>
    <date><![CDATA[October 30, 2013]]></date>
    <pageid><![CDATA[35257]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The 6 latest trends in marketing technology]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35282.asp]]></link>
    <description><![CDATA[These days, it's tough to cut through all the hype over new technologies. Here are the most innovative tech partners tackling the future of marketing.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_tom_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_specificmedia_176x26.jpg]]></sponsor>
    <date><![CDATA[October 29, 2013]]></date>
    <pageid><![CDATA[35282]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Next Wave: The top startups in data, analytics, and performance]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35266.asp]]></link>
    <description><![CDATA[This year's iMedia Next Wave Showcase shined a spotlight on cutting-edge startups in the fields of data, analytics, and performance. Check out the companies currently transforming our industry.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/neustar_sponby-logo-176x26-4.jpg]]></sponsor>
    <date><![CDATA[October 28, 2013]]></date>
    <pageid><![CDATA[35266]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[10 ways to be happier at work ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35194.asp]]></link>
    <description><![CDATA[Burnout is a very real problem, especially in the marketing world of rejection. Before letting it get the best of you, try these simple tricks to boost your happiness on the job.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 24, 2013]]></date>
    <pageid><![CDATA[35194]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The most outrageous marketing rumors]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35239.asp]]></link>
    <description><![CDATA[Pssssst. Have you heard? We're doing a roundup of our favorite industry gossip, misunderstandings, and downright lies. ]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 23, 2013]]></date>
    <pageid><![CDATA[35239]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[A marketer's guide to multi-channel networks ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35201.asp]]></link>
    <description><![CDATA[Major brands are now partnering with multi-channel networks on YouTube. Here's what marketers need to know about this rapidly evolving space.]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Tenenbaum_Ian_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 22, 2013]]></date>
    <pageid><![CDATA[35201]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 myths about native advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35206.asp]]></link>
    <description><![CDATA[With all this chatter about native advertising recently, it's no surprise that many misconceptions have arisen. Let's dispel a few of the most common ones. ]]></description>
    <author><![CDATA[Eric Berry ]]></author>
    <authorid><![CDATA[56149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berry_Eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_berry_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 21, 2013]]></date>
    <pageid><![CDATA[35206]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[4 epic native advertising fails]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35229.asp]]></link>
    <description><![CDATA[If you're not careful, a native advertising campaign can turn into a PR nightmare. Here are the worst offenders and what we can learn from their blunders.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Lieb_Rebecca_70x70_new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 17, 2013]]></date>
    <pageid><![CDATA[35229]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best marketing ideas that never saw the light of day]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35171.asp]]></link>
    <description><![CDATA[The concept was brilliant. The campaign would have been revolutionary. So why did the client shoot it down? Check out these six failed pitches that still haunt the marketers behind them.]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/retail_connect-logo-176x26(1).jpg]]></sponsor>
    <date><![CDATA[October 16, 2013]]></date>
    <pageid><![CDATA[35171]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[When websites crash: How big brands avoid disaster ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35185.asp]]></link>
    <description><![CDATA[When sites crash, consumers quickly air their grievances on social. Here's how Google, Instagram, Vine, and others avoided bad PR and created brand advocates during times of crisis.]]></description>
    <author><![CDATA[David Clarke ]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 15, 2013]]></date>
    <pageid><![CDATA[35185]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 tips for quitting your job with grace]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35151.asp]]></link>
    <description><![CDATA[Your departure from your job critically influences your professional reputation. So before you pen that satisfyingly snarky resignation letter, consider this advice.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Lawrence_Dea_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 14, 2013]]></date>
    <pageid><![CDATA[35151]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why generational marketing is ridiculous ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35038.asp]]></link>
    <description><![CDATA[Advertisers love to lump people into groups based on birth dates. Here's why the very notion of generations is&nbsp;no longer relevant.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 10, 2013]]></date>
    <pageid><![CDATA[35038]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why are you still limiting your brand's potential?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35138.asp]]></link>
    <description><![CDATA[Coca-Cola is more than a beverage brand, Nike is more than a sports brand, and your brand can be more too. Here's how to build a digital value ecosystem around your business.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_broitman_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 09, 2013]]></date>
    <pageid><![CDATA[35138]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[7 brands driving programmatic buying]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35042.asp]]></link>
    <description><![CDATA[Programmatic buying is a powerhouse of efficiency, but many companies have yet to adopt the process. This article is dedicated to those brands choosing to lead the way.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Watson_Katelyn_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 08, 2013]]></date>
    <pageid><![CDATA[35042]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Tell-tale signs that a brand still doesn't understand digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35075.asp]]></link>
    <description><![CDATA[As digital practitioners, we tend to forget that there are plenty of advertisers out there that simply don't get it -- still. Let's take a look at the worst offenders and how they can be saved.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 07, 2013]]></date>
    <pageid><![CDATA[35075]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How mobile is changing the game for publishers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35094.asp]]></link>
    <description><![CDATA[Mobile is responsible for a growing portion of traffic for publications. Here's how to embrace the latest disruptions in the publishing space.]]></description>
    <author><![CDATA[Gohar Galyan]]></author>
    <authorid><![CDATA[55459]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gohar_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Gohar_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 03, 2013]]></date>
    <pageid><![CDATA[35094]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 greatest user-generated content campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34992.asp]]></link>
    <description><![CDATA[Building a campaign around crowd-sourced content is a genuine way for brands to engage with their audiences. Let's take a look at the companies that have defined -- and redefined -- the UGC landscape. ]]></description>
    <author><![CDATA[Katelyn Stokes ]]></author>
    <authorid><![CDATA[57637]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Stokes_Katelyn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Stokes_Katelyn_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 02, 2013]]></date>
    <pageid><![CDATA[34992]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[13 job horror stories from successful marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35117.asp]]></link>
    <description><![CDATA[All&nbsp;professionals have to pay their dues&nbsp;--&nbsp;even industry leaders.&nbsp;These marketers&nbsp;told the&nbsp;stories of their most&nbsp;painful jobs and internships.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_Editors_3d_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 01, 2013]]></date>
    <pageid><![CDATA[35117]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 vendors our industry doesn't need ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34987.asp]]></link>
    <description><![CDATA[The vendor proliferation in our industry has gotten out of control. Let's look at&nbsp;the types of companies that are currently making headlines -- but not adding any value to the ecosystem. ]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Platt_Peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Platt_Peter_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[September 30, 2013]]></date>
    <pageid><![CDATA[34987]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[A beginner's complete guide to SEO]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35061.asp]]></link>
    <description><![CDATA[Once you have a good foundation, you'll find that keeping up with the latest SEO developments is actually quite manageable. Here's the definitive guide for marketers.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 26, 2013]]></date>
    <pageid><![CDATA[35061]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The most immature brands in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34962.asp]]></link>
    <description><![CDATA[Fart jokes and other silliness have their place in marketing and advertising, but they can also go horribly wrong. Let's take a look at the brands that are winning and failing in this realm.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 25, 2013]]></date>
    <pageid><![CDATA[34962]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The most intrusive ads in social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35027.asp]]></link>
    <description><![CDATA[The most successful ads blend seamlessly into the user experience. On social networks, this is rarely the case. Here's why your ads are killing the experience.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Moyer_Thomas_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 24, 2013]]></date>
    <pageid><![CDATA[35027]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 ways brands win (or lose) with real-time marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/35032.asp]]></link>
    <description><![CDATA[Trying to create powerful connections with consumers in real-time can be a dangerous game. Here's how some brands are turning big risks into bigger rewards.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[September 23, 2013]]></date>
    <pageid><![CDATA[35032]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Marketers confess: The worst thing I've seen at an event is...]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34978.asp]]></link>
    <description><![CDATA[Industry events are full of wild, embarrassing, and downright unbelievable stories. Here are some of the worst.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 19, 2013]]></date>
    <pageid><![CDATA[34978]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Easy-to-steal ideas from Facebook's 10 biggest brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34946.asp]]></link>
    <description><![CDATA[You don't need to be a Coca-Cola to post like one on Facebook. Borrow some of these simple and inexpensive tactics from the giants. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 18, 2013]]></date>
    <pageid><![CDATA[34946]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The right way to fire employees]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34967.asp]]></link>
    <description><![CDATA[Even Donald Trump has his reservations about letting people go, but it's a job that has to be done. Here's why firing the right people is the key to your success.]]></description>
    <author><![CDATA[Jeffrey Hayzlett]]></author>
    <authorid><![CDATA[30842]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayzlett_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hayzlett_jeff_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 17, 2013]]></date>
    <pageid><![CDATA[34967]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 ways to sell a digital idea to a traditional executive]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34904.asp]]></link>
    <description><![CDATA[When you're pitching something new and different, it's not uncommon to hit a wall in the C-suite. Here's how to sell a killer digital campaign to an intimidated client.]]></description>
    <author><![CDATA[Daniel Gergely]]></author>
    <authorid><![CDATA[ 54388]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gergely_Daniel_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Gergely_Daniel_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 16, 2013]]></date>
    <pageid><![CDATA[34904]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 old brands that won over Millennials]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34928.asp]]></link>
    <description><![CDATA[Looking to increase appeal and purchase intent among Millennials? Here are the top tricks to stay relevant with this young audience and examples of iconic brands that do it best. ]]></description>
    <author><![CDATA[Ayanna Mancuso ]]></author>
    <authorid><![CDATA[57434]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mancuso_Ayanna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Mancuso_Ayanna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 12, 2013]]></date>
    <pageid><![CDATA[34928]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The top 3 marketing challenges facing brands today]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34877.asp]]></link>
    <description><![CDATA[The role of the brand manager has significantly changed. Let's take a look at the top barriers to success that they face in an increasingly digital world.]]></description>
    <author><![CDATA[Denise E. Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[September 10, 2013]]></date>
    <pageid><![CDATA[34877]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia 25: Brands Redefining Content Marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34884.asp]]></link>
    <description><![CDATA[The Brands Redefining Content Marketing list examines the most innovative ways marketers are using content to spark meaningful connections with consumers. See which brands made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_Editors_3d_100x100.jpg]]></image100>
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    <date><![CDATA[September 09, 2013]]></date>
    <pageid><![CDATA[34884]]></pageid>
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    <title><![CDATA[The worst Facebook marketing advice ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34886.asp]]></link>
    <description><![CDATA[On the surface, some marketing tips sound like spectacular ideas. But if you dig deeper, serious flaws are revealed. Here's the Facebook advice you've likely heard -- and hopefully ignored.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 05, 2013]]></date>
    <pageid><![CDATA[34886]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The biggest lies vendors tell marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34834.asp]]></link>
    <description><![CDATA[If you've been in the industry any time at all, you're no stranger to vendor fibs. Check out these four agency leaders' stories of deceit.]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[September 04, 2013]]></date>
    <pageid><![CDATA[34834]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[6 signs your co-workers are out to get you]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34871.asp]]></link>
    <description><![CDATA[Do you ever get the feeling your co-workers are trying to sabotage your success? Here's how to know you're not just being paranoid.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_weinstein_erika_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 03, 2013]]></date>
    <pageid><![CDATA[34871]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 new examples of landing page missteps]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34849.asp]]></link>
    <description><![CDATA[First impressions matter. If your landing page is dysfunctional, users will quickly jump ship. Are you losing qualified leads?]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 29, 2013]]></date>
    <pageid><![CDATA[34849]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 steps to rebound from an ugly firing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34843.asp]]></link>
    <description><![CDATA[Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track. ]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_seanx_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 28, 2013]]></date>
    <pageid><![CDATA[34843]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[21 outrageous ads you need to see to believe]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34821.asp]]></link>
    <description><![CDATA[These shocking ads will make you laugh, cringe, cry, and maybe throw up. Are you ready?]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 27, 2013]]></date>
    <pageid><![CDATA[34821]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 rising marketing stars that burnt out]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34772.asp]]></link>
    <description><![CDATA[Marketers hear about "the next big thing" every week. But most bright and shiny objects end up fizzling. Let's look at a few examples.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 22, 2013]]></date>
    <pageid><![CDATA[34772]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 5 most worthless metrics in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34732.asp]]></link>
    <description><![CDATA[As we enter the age of big data, there is no shortage of information for marketers to track. Here are the metrics you shouldn't bother reporting.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[ 3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100(2).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 21, 2013]]></date>
    <pageid><![CDATA[34732]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[4 brands that made magic with small budgets]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34783.asp]]></link>
    <description><![CDATA[Is your brand wasting money on expensive campaigns with disappointing results? Check out the companies that spent little to produce extraordinary behavior change.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 20, 2013]]></date>
    <pageid><![CDATA[34783]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 apps for marketers on the move ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34766.asp]]></link>
    <description><![CDATA[Who needs an office? These apps can help busy marketers keep in touch and on top of things while on the go.]]></description>
    <author><![CDATA[Don Knox ]]></author>
    <authorid><![CDATA[2457]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_don_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_knox_don_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 19, 2013]]></date>
    <pageid><![CDATA[34766]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Expertise every agency needs to have by 2014]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34671.asp]]></link>
    <description><![CDATA[Brands looking to venture into uncharted territory need agencies proficient in the latest marketing disciplines. Here's how to prepare for the future.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Moyer_Thomas_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 15, 2013]]></date>
    <pageid><![CDATA[34671]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The most important shopper marketing trends to watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34667.asp]]></link>
    <description><![CDATA[The next big marketing revolution is going to occur in stores, not online. Is your brand positioned to capitalize on the latest retail opportunities?]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 14, 2013]]></date>
    <pageid><![CDATA[34667]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The simple rules of cross-device marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34704.asp]]></link>
    <description><![CDATA[If you don't understand the basics of cross-device marketing, you'll waste a lot of money implementing a doomed plan. Here are the essentials for doing it right.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 13, 2013]]></date>
    <pageid><![CDATA[34704]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 brands that have mastered Facebook advertising ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34715.asp]]></link>
    <description><![CDATA[Facebook ads can be a robust allocation of&nbsp;your&nbsp;budget. How? Just ask these brands. ]]></description>
    <author><![CDATA[Scott Meldrum ]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meldrum_scott_100x100_v3.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 12, 2013]]></date>
    <pageid><![CDATA[34715]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[7 ways Apple has changed post Steve Jobs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34679.asp]]></link>
    <description><![CDATA[Apple has undergone a vast transformation over the past two years. Here's what&nbsp;the company&nbsp;looks like now.]]></description>
    <author><![CDATA[Dan Lyons]]></author>
    <authorid><![CDATA[41828]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/DanLyons_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/DanLyons_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 08, 2013]]></date>
    <pageid><![CDATA[34679]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best Vines posted by brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34656.asp]]></link>
    <description><![CDATA[Short-form videos in social media are cool, fun, and accessible for any size brand. Take a page from the companies that are doing it right. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 07, 2013]]></date>
    <pageid><![CDATA[34656]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[A day in the life of a metrics guru]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34675.asp]]></link>
    <description><![CDATA[Unless you're an analytics expert, the metrics world can be a complete mystery. Here's an inside look at how a marketing analyst spends the day.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 06, 2013]]></date>
    <pageid><![CDATA[34675]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 surprising college majors of top marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34632.asp]]></link>
    <description><![CDATA[How does a zoology major end up in advertising? Here are the stories of marketers who came from the most unlikely fields of study.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 05, 2013]]></date>
    <pageid><![CDATA[34632]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[Why video creators need to think mobile]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34281.asp]]></link>
    <description><![CDATA[Mobile provides a great opportunity for creative teams, yet most fail to reap the benefits of this interactive medium. Here are eight tips to enhance the viewer experience.]]></description>
    <author><![CDATA[David Sanderson ]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_sanderson_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 01, 2013]]></date>
    <pageid><![CDATA[34281]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The insider's guide to keeping up with marketing trends]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34623.asp]]></link>
    <description><![CDATA[If you don't stay abreast of industry trends, you're putting yourself out of a job. Use these expert tips to keep current while still having time to do actual work. ]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(3).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 31, 2013]]></date>
    <pageid><![CDATA[34623]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[21 marketing facts that will blow your mind]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34634.asp]]></link>
    <description><![CDATA[Need to wake up? Here are some marketing tidbits that will shock you. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 30, 2013]]></date>
    <pageid><![CDATA[34634]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The hottest companies in native advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34606.asp]]></link>
    <description><![CDATA[Native advertising isn't new, but it's certainly newly relevant. Let's take a look at the technology providers and publishers that are driving the revolution.]]></description>
    <author><![CDATA[Eric Berry ]]></author>
    <authorid><![CDATA[56149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berry_Eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_berry_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 29, 2013]]></date>
    <pageid><![CDATA[34606]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[3 surefire ways to improve your presentations]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34581.asp]]></link>
    <description><![CDATA[If you're in marketing, you have to know how to speak to a room full of people to be successful. It's that simple. Here's how to impress the crowd.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 25, 2013]]></date>
    <pageid><![CDATA[34581]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 biggest agency turf wars]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34600.asp]]></link>
    <description><![CDATA[Some of our industry's territory disputes are more hype than reality. Others are a bloody mess. Let's take a look at where the lines are being drawn.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 24, 2013]]></date>
    <pageid><![CDATA[34600]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[16 ways to manipulate your marketing metrics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34588.asp]]></link>
    <description><![CDATA[Advertising is full of tricks that turn unfavorable metrics into positive results. Here's what they don't teach in marketing courses.]]></description>
    <author><![CDATA[Eric Wittlake ]]></author>
    <authorid><![CDATA[7528]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/Wittlake_Eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Wittlake_Eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 23, 2013]]></date>
    <pageid><![CDATA[34588]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[3 reasons you're not ready for responsive design]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34527.asp]]></link>
    <description><![CDATA[Responsive web design has been hailed by many as a silver bullet, but your website might be a more unruly beast than you think. Do you have the right weapons for the task?]]></description>
    <author><![CDATA[Scott Kiekbusch]]></author>
    <authorid><![CDATA[ 55969 ]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kiekbusch_Scott_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kiekbusch_scott_100x100.jpg]]></image100>
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    <date><![CDATA[July 22, 2013]]></date>
    <pageid><![CDATA[34527]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How to land your dream job in social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34552.asp]]></link>
    <description><![CDATA[Social media is one of the hottest new career areas for marketers. Here's your guide to getting hired.]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gallegos_Melonie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gallegos_melonie_100x100.jpg]]></image100>
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    <date><![CDATA[July 18, 2013]]></date>
    <pageid><![CDATA[34552]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[The worst Vines posted by brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34509.asp]]></link>
    <description><![CDATA[It's good if your brand is experimenting with Vine, but&nbsp;your videos could still be quite bad. Here are some common mistakes that companies are making with the still-nascent video-sharing tool. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 17, 2013]]></date>
    <pageid><![CDATA[34509]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The fastest way to offend Millennial women in marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34545.asp]]></link>
    <description><![CDATA[Marketing to women is challenging, and a male-driven team&nbsp;can make huge mistakes. Here's how you might be screwing it up. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_Editors_3d_100x100.jpg]]></image100>
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    <date><![CDATA[July 16, 2013]]></date>
    <pageid><![CDATA[34545]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The startups that will redefine marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34496.asp]]></link>
    <description><![CDATA[These nine companies represent the hottest trends in the ever-blurring areas of social, mobile, and content. Are they on your radar?]]></description>
    <author><![CDATA[Alex Jacobs ]]></author>
    <authorid><![CDATA[56016]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Alex_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Jacobs_Alex_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 15, 2013]]></date>
    <pageid><![CDATA[34496]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Best practices for a brand's privacy policy]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34513.asp]]></link>
    <description><![CDATA[A privacy policy can be a hassle or an asset; it's up to you. But with a little effort, you can allay consumer concerns with smart communications. Here's how.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 11, 2013]]></date>
    <pageid><![CDATA[34513]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Marketing predictions for the next 6 months]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34490.asp]]></link>
    <description><![CDATA[It's time to take a peek into our industry's crystal ball. Here are the trends you need to track.]]></description>
    <author><![CDATA[Jim Meskauskas ]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meskauskas_jim_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 10, 2013]]></date>
    <pageid><![CDATA[34490]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Brands that dominate with user-generated content]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34502.asp]]></link>
    <description><![CDATA[UGC&nbsp;now competes with campaigns created by agency pros. Here are five brands that tapped creative consumers to drive sales.]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Tenenbaum_Ian_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 09, 2013]]></date>
    <pageid><![CDATA[34502]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 4 marketing superpowers of Google+ ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34477.asp]]></link>
    <description><![CDATA[Your brand isn't on Google+ yet? Yikes. Here's why you're seriously missing out.]]></description>
    <author><![CDATA[Jordan Slabaugh ]]></author>
    <authorid><![CDATA[55373]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Slabaugh_Jordan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Slabaugh_Jordan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 08, 2013]]></date>
    <pageid><![CDATA[34477]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 often-forgotten LinkedIn best practices]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34473.asp]]></link>
    <description><![CDATA[If you're lazy on LinkedIn, it shows. Marketers who follow these simple guidelines are the ones who stand out. ]]></description>
    <author><![CDATA[J. Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_barbush_j_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 03, 2013]]></date>
    <pageid><![CDATA[34473]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Big data: What's helpful, what's hype]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34461.asp]]></link>
    <description><![CDATA[The big data revolution is transforming our world, but marketers are losing sight of the forest for the trees. Here's a look at big data in context to ensure a solid strategy.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184 ]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 02, 2013]]></date>
    <pageid><![CDATA[34461]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 marketing trends defining 2013 (so far)]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34467.asp]]></link>
    <description><![CDATA[It's hard to believe that half of the year is already behind us. Let's review the biggest trends that have shaped our industry and evaluate where we need to go.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_100x100.jpg]]></image100>
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    <date><![CDATA[July 01, 2013]]></date>
    <pageid><![CDATA[34467]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[7 essential lessons to learn from "Mad Men"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34451.asp]]></link>
    <description><![CDATA[Don Draper doesn't always act admirably, but today's marketers could stand to learn a lot from him. Here are the greatest takeaways from this award-winning show. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/davidzaleski_100x100.jpg]]></image100>
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    <date><![CDATA[June 27, 2013]]></date>
    <pageid><![CDATA[34451]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The best social media campaigns of 2013 (so far)]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34416.asp]]></link>
    <description><![CDATA[It's been an exciting six months for social media marketing. Let's take a look at some of the highlights -- and one lowlight -- of the year's brand campaigns to date.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <date><![CDATA[June 26, 2013]]></date>
    <pageid><![CDATA[34416]]></pageid>
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</item><item>
    <title><![CDATA[5 ways to turn your company around]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34438.asp]]></link>
    <description><![CDATA[Successful turnaround architects know that trust is essential to leading a company through a do-or-die transition. Here's how to take the reins and effect massive change.]]></description>
    <author><![CDATA[Jeffrey Hayzlett ]]></author>
    <authorid><![CDATA[30842]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayzlett_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hayzlett_jeff_100x100.jpg]]></image100>
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    <date><![CDATA[June 25, 2013]]></date>
    <pageid><![CDATA[34438]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[You know you're a digital marketer when...]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34423.asp]]></link>
    <description><![CDATA[Let's face it: Digital marketers are a ridiculous bunch. Let's take a moment for a bit of self-mockery, shall we?<BR>]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[June 24, 2013]]></date>
    <pageid><![CDATA[34423]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 brands that have mastered publishing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34408.asp]]></link>
    <description><![CDATA[First-rate publishers bring tailored content to readers while building long-term relationships. Here are the brands doing it best.]]></description>
    <author><![CDATA[Gohar Galyan ]]></author>
    <authorid><![CDATA[55459]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gohar_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Gohar_100x100.jpg]]></image100>
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    <date><![CDATA[June 20, 2013]]></date>
    <pageid><![CDATA[34408]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 4 biggest wastes in your marketing budget ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34388.asp]]></link>
    <description><![CDATA[We all want bigger budgets. But shouldn't we also be wasting less of our current allocations? Here are the areas where you need to reevaluate your spend.]]></description>
    <author><![CDATA[Robert Rose ]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[June 19, 2013]]></date>
    <pageid><![CDATA[34388]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[12 habits of successful social media managers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34393.asp]]></link>
    <description><![CDATA[Looking to hire a social media manager? Here's how to spot the perfect candidate. If social management is your job, here are the daily activities to embrace.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_Drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 18, 2013]]></date>
    <pageid><![CDATA[34393]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 cool web design trends to watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34379.asp]]></link>
    <description><![CDATA[Change is the only constant in web design. If you're not considering these new site enhancements, you're probably falling behind the competition. <BR>]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 17, 2013]]></date>
    <pageid><![CDATA[34379]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Best practices for branded web series]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34373.asp]]></link>
    <description><![CDATA[Today's consumers are looking for valuable content produced by brands. Here's how to launch a successful web series, with tips from industry experts.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/daisywhitney100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 13, 2013]]></date>
    <pageid><![CDATA[34373]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 7 best photos to post on Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34357.asp]]></link>
    <description><![CDATA[Posting photos to Facebook is a great way for brands to engage their fans. But don't&nbsp;just post&nbsp;anything. Take a page from these brands' playbooks.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 12, 2013]]></date>
    <pageid><![CDATA[34357]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[6 reasons Vine could radically change marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34343.asp]]></link>
    <description><![CDATA[Vine is showing us that viewers love very short video content. What if it could be used in advertising? Here's why the six-second ad might be the next big thing. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_imedia_editors_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 11, 2013]]></date>
    <pageid><![CDATA[34343]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How 4 publishers are eclipsing the agency model ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34329.asp]]></link>
    <description><![CDATA[Publishers are increasingly offering brand advertisers the creative services once provided by agencies. But every publisher is a little different. Let's compare.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(7).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(9).jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/Sponby_Neustar_2013_170.jpg]]></sponsor>
    <date><![CDATA[June 10, 2013]]></date>
    <pageid><![CDATA[34329]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 ways to pick the perfect vendor]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34320.asp]]></link>
    <description><![CDATA[The onslaught of pitches from potential partners makes choosing the right one extremely difficult. Here's how to filter the noise to find stellar solution providers.]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
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    <title><![CDATA[Big marketing opportunities for under $10K]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34266.asp]]></link>
    <description><![CDATA[It's often hard to justify allocating a large amount of budget toward something new. But these small experiments could deliver big results for your brand.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[June 05, 2013]]></date>
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    <title><![CDATA[3 surprising tips to master paid search]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34287.asp]]></link>
    <description><![CDATA[It's easy to build a basic Google campaign, but many fail to implement crucial practices that aren't immediately intuitive. Here are the counterintuitive steps to improve your PPC advertising.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Paid Search]]></section>
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    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
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    <title><![CDATA[Marketer confessions: My worst job ever]]></title>
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    <description><![CDATA[Bad bosses. Menial tasks. Debilitating stress levels. They build character, right? Here are the lessons that seven marketers gleaned from their very worst jobs.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[When it's OK for your brand to be risqu&eacute; ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34250.asp]]></link>
    <description><![CDATA[Just because you might offend someone doesn't mean you shouldn't get a little racy from time to time. Here's when your brand can get away with posting not-safe-for-work content.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hubbard_Drew_70x70.jpg]]></image>
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    <link><![CDATA[http://www.imediaconnection.com/content/34261.asp]]></link>
    <description><![CDATA[Top creative talent, tech company founders, and powerful media executives are lauded in the world of advertising. This article isn't about those people.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
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    <title><![CDATA[10 ways Facebook is trying to please marketers]]></title>
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    <description><![CDATA[Is Facebook advertising worth it? Here are the recent steps the social network has taken to make marketers happier.]]></description>
    <author><![CDATA[Chris Tuff]]></author>
    <authorid><![CDATA[42666]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
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    <description><![CDATA[Using standard reports is like looking up at the stars with the naked eye. Think of this guide as the telescope that will pinpoint the data you want. <BR>]]></description>
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    <authorid><![CDATA[50229]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
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    <image><![CDATA[/images/content/Maisner_Rachelle_70x70.jpg]]></image>
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    <date><![CDATA[May 23, 2013]]></date>
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    <title><![CDATA[5 questions your social media team hates being asked]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34214.asp]]></link>
    <description><![CDATA[There are certain questions that are routinely posed to social media managers that can really begin to grate over time. Here's how to ensure more productive -- and less annoying -- conversations. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
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    <date><![CDATA[May 22, 2013]]></date>
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    <title><![CDATA[How 5 brands took huge risks on controversial content]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/34186.asp]]></link>
    <description><![CDATA[In a bid to stand out, more and more brands are publishing controversial content. In some cases, it has&nbsp;paid off; in others, not so much. Here's a look at the winners and losers.]]></description>
    <author><![CDATA[Deborah Bates ]]></author>
    <authorid><![CDATA[52694]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[May 21, 2013]]></date>
    <pageid><![CDATA[34186]]></pageid>
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    <link><![CDATA[http://www.imediaconnection.com/content/34210.asp]]></link>
    <description><![CDATA[Not every brand uses an agency. These companies prefer to keep the work in-house. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
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    <link><![CDATA[http://www.imediaconnection.com/content/34130.asp]]></link>
    <description><![CDATA[Digital marketing is full of mind-blowingly complex job titles. We asked several industry professionals to explain theirs to a small child. Could you have done better? ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
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    <link><![CDATA[http://www.imediaconnection.com/content/34182.asp]]></link>
    <description><![CDATA[The current frenzy surrounding so-called "big data" is not likely to have a positive impact on marketing in the near term. Here's why embracing the topic as an all-or-nothing proposition will stall your progress. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
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    <description><![CDATA[A loyal customer is someone who feels a strong connection with a brand. Here's how to add emotion to your marketing.]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <description><![CDATA[Most of the measurements that you obsess over don't mean a thing to your executive team. These are the ones that do.]]></description>
    <author><![CDATA[John Ellett ]]></author>
    <authorid><![CDATA[10747]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ellett_John_70x70.jpg]]></image>
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    <author><![CDATA[Rebecca Debono]]></author>
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    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Debono_Rebecca_70x70.jpg]]></image>
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    <date><![CDATA[May 09, 2013]]></date>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[May 08, 2013]]></date>
    <pageid><![CDATA[34152]]></pageid>
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    <link><![CDATA[http://www.imediaconnection.com/content/34140.asp]]></link>
    <description><![CDATA[If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
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    <section><![CDATA[Case Studies]]></section>
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    <section><![CDATA[Mobile]]></section>
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    <image><![CDATA[/images/content/hs_Elyakim_hagay_70x70.jpg]]></image>
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    <description><![CDATA[Is your executive team undervaluing digital marketing? Here's how to know if you should be making room for&nbsp;a new C-level role.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/34082.asp]]></link>
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    <section><![CDATA[Media Planning & Buying]]></section>
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</item><item>
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    <description><![CDATA[If you haven't had training in handling the press, consider this your cheat sheet. Here are six perspectives to help you prepare.]]></description>
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    <section><![CDATA[Brand Issues]]></section>
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    <image100><![CDATA[/images/headshots/hs_naples_mark_100x100.jpg]]></image100>
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</item><item>
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    <description><![CDATA[Is your job plagued by inefficiency? Let's take a look at the areas where you can reclaim some productivity.]]></description>
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    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[4 secrets of a successful digital content strategy]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33928.asp]]></link>
    <description><![CDATA[Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/Anderson_Miranda_100x100.jpg]]></image100>
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    <date><![CDATA[April 25, 2013]]></date>
    <pageid><![CDATA[33928]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 brands that Millennials love (and why)]]></title>
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    <description><![CDATA[Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.]]></description>
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    <authorid><![CDATA[37430]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Matt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Jacobs_Matt_100x100.jpg]]></image100>
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    <date><![CDATA[April 24, 2013]]></date>
    <pageid><![CDATA[34036]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
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    <description><![CDATA[Digital marketing is in serious trouble, and many brands don't know why. Here are the most colossal reasons consumers are becoming desensitized to advertising.]]></description>
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    <authorid><![CDATA[1149]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
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    <title><![CDATA[11 essential tools for link building]]></title>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[6 assets to focus on instead of your resume]]></title>
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    <description><![CDATA[Many marketers are using big data in ineffective, illogical, or incomplete ways. Let's look at the most common offenses.]]></description>
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    <description><![CDATA[At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.]]></description>
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    <section><![CDATA[Social Media]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/33905.asp]]></link>
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    <section><![CDATA[Case Studies]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/33943.asp]]></link>
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    <section><![CDATA[Social Media]]></section>
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    <section><![CDATA[Social Media]]></section>
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    <description><![CDATA[Comedy in social media can easily backfire. But when humor hits the spot, everyone wins. Here's how the funniest brands in social pull it off.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
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    <section><![CDATA[Social Media]]></section>
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    <section><![CDATA[Mobile]]></section>
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    <section><![CDATA[Targeting]]></section>
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    <section><![CDATA[Social Media]]></section>
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    <section><![CDATA[Targeting]]></section>
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    <section><![CDATA[Search]]></section>
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    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <section><![CDATA[Web Analytics]]></section>
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    <title><![CDATA[5 new developments in content marketing]]></title>
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    <description><![CDATA[Content marketing isn't new, but its best practices continue to evolve. Here are the latest developments that should be influencing your strategy.]]></description>
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    <section><![CDATA[Search]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/33715.asp]]></link>
    <description><![CDATA[If you want to make real connections with your customers, you must respect them. It's time to take DNT seriously. ]]></description>
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    <section><![CDATA[Targeting]]></section>
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    <title><![CDATA[The 4 biggest myths about programmatic buying]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33681.asp]]></link>
    <description><![CDATA[Online media buying is undergoing a renaissance, but most marketers don't even know it. Here are the most widely believed fallacies regarding programmatic buying.]]></description>
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    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
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    <title><![CDATA[How to snag your dream job in digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33654.asp]]></link>
    <description><![CDATA[Our industry is rife with opportunities, but candidates continue to sabotage their career paths. Five experts weigh in on how to win -- or lose -- your ideal digital job.]]></description>
    <author><![CDATA[Lucia Davis ]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <title><![CDATA[7 more bad habits that are ruining your career]]></title>
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    <description><![CDATA[You think of them as your little "quirks." Others see them as serious personality flaws that impede your ability to get the job done. Here's why.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <link><![CDATA[http://www.imediaconnection.com/content/33661.asp]]></link>
    <description><![CDATA[Thanks to the internet, companies can now produce their own content and share it with the world. Here's how big companies like Red Bull and Nike streamline the process.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <title><![CDATA[4 small agencies that scored big clients]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33632.asp]]></link>
    <description><![CDATA[Bigger isn't always better. Here's how boutique shops scored impressive clients in 2012 -- and how they plan to do it again this year.]]></description>
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    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
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    <date><![CDATA[February 25, 2013]]></date>
    <pageid><![CDATA[33632]]></pageid>
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    <title><![CDATA[How to get a promotion this year]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33603.asp]]></link>
    <description><![CDATA[Are you destined to be stuck in the same position forever? Not if you follow the advice of these executives from BMW, Capital One, General Mills, Macy's, Fox Sports, and more.]]></description>
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    <section><![CDATA[Industry Insider]]></section>
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    <title><![CDATA[5 ways we're still botching mobile]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33626.asp]]></link>
    <description><![CDATA[A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
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    <pageid><![CDATA[33626]]></pageid>
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    <link><![CDATA[http://www.imediaconnection.com/content/33623.asp]]></link>
    <description><![CDATA[Someone screwed up in your company, and the backlash is happening online. Use these tips to keep from being buried by a social media eruption.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
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    <pageid><![CDATA[33623]]></pageid>
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    <description><![CDATA[Big data is this year's buzziest buzz phrase -- but does more data really mean better data? You bet it does. Here's why data scientists will revolutionize your marketing. ]]></description>
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    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
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    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <description><![CDATA[In advertising, mistakes cost money. Here are the common and easy-to-fix gaffes that marketers make in digital video.]]></description>
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    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
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    <date><![CDATA[February 07, 2013]]></date>
    <pageid><![CDATA[33538]]></pageid>
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    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <section><![CDATA[Social Media]]></section>
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    <date><![CDATA[February 05, 2013]]></date>
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    <link><![CDATA[http://www.imediaconnection.com/content/33546.asp]]></link>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <pageid><![CDATA[33546]]></pageid>
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    <description><![CDATA[For an industry that revolves around the art of the pitch, some marketers are quite bad at it. If you're trying to sell your great idea, don't let these words come out of your mouth.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[January 31, 2013]]></date>
    <pageid><![CDATA[33528]]></pageid>
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    <title><![CDATA[5 digital marketers who kicked butt at their new jobs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33532.asp]]></link>
    <description><![CDATA[A new job represents a new opportunity to make a name for yourself in digital. Meet the marketers who have been impressing people at their new gigs.]]></description>
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    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[January 30, 2013]]></date>
    <pageid><![CDATA[33532]]></pageid>
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    <title><![CDATA[5 brave ads that rocked the boat]]></title>
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    <description><![CDATA[It's always refreshing to see creative that dares to shake things up. Here's what you can learn from a courageous advertisement.]]></description>
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    <section><![CDATA[Best Practices]]></section>
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    <description><![CDATA[If you believe there are no stupid questions, then you haven't sat through enough job interviews. Here are the ones that constantly sink candidates. ]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[January 28, 2013]]></date>
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    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[Should you kill your social media bots?]]></title>
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    <description><![CDATA[Social media bots can be valuable scheduling tools for your brand, but they can do real damage when left unattended. Before you hand over the reins, heed this advice.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
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    <link><![CDATA[http://www.imediaconnection.com/content/33473.asp]]></link>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_Carpenter_Kaitlin_100x100.jpg]]></image100>
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    <date><![CDATA[January 23, 2013]]></date>
    <pageid><![CDATA[33473]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
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    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
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    <date><![CDATA[January 22, 2013]]></date>
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    <title><![CDATA[4 brands that are taking Tumblr by storm]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33450.asp]]></link>
    <description><![CDATA[Your customers are on Tumblr. Are you? Here are the opportunities you are missing -- and the brands that are taking advantage.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Deering_Davis_Jenn_100x100.jpg]]></image100>
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    <date><![CDATA[January 21, 2013]]></date>
    <pageid><![CDATA[33450]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[15 CES innovations that change the game for marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33403.asp]]></link>
    <description><![CDATA[Consumer tech is weirder than ever. From interactive digital credit cards to "smart" forks, we went inside CES to find the innovations that will have the biggest impact on marketers. ]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
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    <date><![CDATA[January 17, 2013]]></date>
    <pageid><![CDATA[33403]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Responsive design for dummies]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33435.asp]]></link>
    <description><![CDATA[Responsive design is revolutionary in terms of the flexibility it provides web designers as well as business owners. Here are some of the key fundamentals that designers, marketers, and product owners must understand before getting started. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
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    <date><![CDATA[January 16, 2013]]></date>
    <pageid><![CDATA[33435]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[6 ways brands can become more "likable"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33430.asp]]></link>
    <description><![CDATA[As the flow of sponsored communication increases, people are becoming more reluctant to "like" brands on Facebook. These insights will help you gain fans both online and off. ]]></description>
    <author><![CDATA[Matt Rosenberg]]></author>
    <authorid><![CDATA[2533]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenberg_matt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rosenberg_matt_100x100.jpg]]></image100>
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    <date><![CDATA[January 15, 2013]]></date>
    <pageid><![CDATA[33430]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 tech trends you can ignore in 2013 ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33423.asp]]></link>
    <description><![CDATA[A lot of the widely touted "trends to watch this year" don't need to be watched at all. They're baloney. Would you like to know which ones?]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
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    <date><![CDATA[January 14, 2013]]></date>
    <pageid><![CDATA[33423]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[5 tell-tale signs that your agency is lying to you]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33398.asp]]></link>
    <description><![CDATA[Has your agency promised to make something go viral? Are your web analytics being held hostage? Newsflash: You're being lied to. ]]></description>
    <author><![CDATA[Nicole Rawski ]]></author>
    <authorid><![CDATA[21729]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rawski_nicole_100x100.jpg]]></image100>
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    <date><![CDATA[January 10, 2013]]></date>
    <pageid><![CDATA[33398]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 reasons you should quit your job ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33391.asp]]></link>
    <description><![CDATA[Is your company holding you back or otherwise abusing you? Here are the red flags that mean you might want to head for the door.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[January 09, 2013]]></date>
    <pageid><![CDATA[33391]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The 12 worst things that could happen to marketers in 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33319.asp]]></link>
    <description><![CDATA[What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
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    <date><![CDATA[January 08, 2013]]></date>
    <pageid><![CDATA[33319]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
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</item><item>
    <title><![CDATA[9 reasons your infographic stinks ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33381.asp]]></link>
    <description><![CDATA[Some marketers have really missed the boat on what makes a good infographic. Here are the most common offenses.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
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    <date><![CDATA[January 07, 2013]]></date>
    <pageid><![CDATA[33381]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[10 resolutions marketers must make for 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33353.asp]]></link>
    <description><![CDATA[Do you set goals for the new year only to lose your drive come February? Make this year count by keeping these critical digital marketing resolutions.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[January 03, 2013]]></date>
    <pageid><![CDATA[33353]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 secrets for getting big dollars from big brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33346.asp]]></link>
    <description><![CDATA[There have never been more digital startups entering the marketplace, but most are struggling to reach the people who control the purse strings. Here's how they need to modify their approaches.]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/BobGilbreath70x70.jpeg]]></image>
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    <date><![CDATA[January 02, 2013]]></date>
    <pageid><![CDATA[33346]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[5 ways to fix the broken agency partnership model]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33302.asp]]></link>
    <description><![CDATA[The perception of our industry is that agencies can't form effective partnerships. That doesn't have to be true. Here's how to break the cycle of bad relationships. ]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
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    <date><![CDATA[December 19, 2012]]></date>
    <pageid><![CDATA[33302]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[How Google's Panda and Penguin are affecting your site's rankings]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33313.asp]]></link>
    <description><![CDATA[Has your site been demoted by Google's algorithm updates Panda and Penguin? Here's how to prevent a deadly drop in search rankings and stay in Google's good graces.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
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    <date><![CDATA[December 18, 2012]]></date>
    <pageid><![CDATA[33313]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[2012 in digital: Summed up in 10 quotes ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33286.asp]]></link>
    <description><![CDATA[Our industry has seen a lot of action over the last 12 months. Check out these quotations that let you relive the year in just a few poignant sentences.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
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    <date><![CDATA[December 17, 2012]]></date>
    <pageid><![CDATA[33286]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 digital marketing tweets]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33296.asp]]></link>
    <description><![CDATA[We combed the web for the funniest, most poignant tweets from the digital marketing industry. Did your tweet make our list?]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
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    <date><![CDATA[December 13, 2012]]></date>
    <pageid><![CDATA[33296]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 8 best social media campaigns of 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33265.asp]]></link>
    <description><![CDATA[It's been an exciting year in social media marketing. Here are the brands that did great things on Facebook, Twitter, Pinterest, and YouTube. ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_compasslabs_170.gif]]></sponsor>
    <date><![CDATA[December 12, 2012]]></date>
    <pageid><![CDATA[33265]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Step-by-step guide to planning a killer social campaign]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33276.asp]]></link>
    <description><![CDATA[A successful social campaign stems from creativity, ingenuity, consistency, and a solid foundation that holds it all in place. Here is the bedrock of social media success. ]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gallegos_Melonie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gallegos_melonie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 11, 2012]]></date>
    <pageid><![CDATA[33276]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 trends that will shape digital in 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33258.asp]]></link>
    <description><![CDATA[2013 is not going to be "the year of the [fill in the blank]." It's going to be a year of building on past successes. Here's how you should be preparing.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100_new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 10, 2012]]></date>
    <pageid><![CDATA[33258]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[6 seller secrets to building a killer branded website]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33239.asp]]></link>
    <description><![CDATA[Brands that don't sell online can learn a lot from the people who make a living by getting us to "buy now." All marketers would do well to heed this advice.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
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    <date><![CDATA[December 06, 2012]]></date>
    <pageid><![CDATA[33239]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33235.asp]]></link>
    <description><![CDATA[iMedia presents its list of 2012 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agency-award-logo-70x70_(2).jpg]]></image>
    <image100><![CDATA[/images/headshots/agency-award-logo-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 05, 2012]]></date>
    <pageid><![CDATA[33235]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[4 signs it's time to fire your client]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33219.asp]]></link>
    <description><![CDATA[Brands don't always fire agencies. In fact, sometimes it's the agency that needs to show a brand the door. Here are the red flags that signal a doomed partnership.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 04, 2012]]></date>
    <pageid><![CDATA[33219]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 10 most-watched video campaigns of 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33217.asp]]></link>
    <description><![CDATA[When brands convince consumers to seek out their video ads, it pays off. See which brands succeeded this year.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_fiorentino_matt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 03, 2012]]></date>
    <pageid><![CDATA[33217]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 campaigns that broke the rules and still went viral]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33207.asp]]></link>
    <description><![CDATA[There's a lot of conventional wisdom about what makes campaigns go viral. However, these brands proved that even the most accepted rules can be thrown out in lieu of a good idea.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 29, 2012]]></date>
    <pageid><![CDATA[33207]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 epic marketing fails of 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33168.asp]]></link>
    <description><![CDATA[When marketing goes bad, it goes really bad. Find out which brands failed the hardest this year.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 28, 2012]]></date>
    <pageid><![CDATA[33168]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The ultimate checklist for startup agencies]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33158.asp]]></link>
    <description><![CDATA[Fledgling entrepreneurs and successful business owners alike can benefit from reviewing the nuts and bolts of building a startup. Follow these steps to create an efficient, cost-effective, and focused agency.]]></description>
    <author><![CDATA[Dimple Thakkar]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_thakkar_dimple_70x70.jpg]]></image>
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    <date><![CDATA[November 27, 2012]]></date>
    <pageid><![CDATA[33158]]></pageid>
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    <title><![CDATA[8 ways that Facebook drives marketers crazy]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33144.asp]]></link>
    <description><![CDATA[Marketers today might need Facebook. But that doesn't mean they like it. These are the snags they most commonly encounter on the now-ubiquitous platform.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
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    <date><![CDATA[November 26, 2012]]></date>
    <pageid><![CDATA[33144]]></pageid>
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    <title><![CDATA[The 9 dumbest ways to measure social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33132.asp]]></link>
    <description><![CDATA[Those numbers don't mean what you think they mean. Here's how to fix your otherwise broken system of social measurement.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
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    <date><![CDATA[November 21, 2012]]></date>
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    <title><![CDATA[16 surprising predictions for 2013]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33114.asp]]></link>
    <description><![CDATA[We asked Mark Cuban and top executives from Google, MasterCard, Jaguar Land Rover, and 12 other companies how budgets and trends will change next year. Their answers surprised us. ]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
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    <date><![CDATA[November 20, 2012]]></date>
    <pageid><![CDATA[33114]]></pageid>
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    <title><![CDATA[5 topics that will get a social media manager fired]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33108.asp]]></link>
    <description><![CDATA[Brands are not people, and they shouldn't behave like them in social media. Here are the subjects that community managers should avoid if they want to keep their sanity -- and jobs.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[November 19, 2012]]></date>
    <pageid><![CDATA[33108]]></pageid>
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    <title><![CDATA[How to safely experiment with social media marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33101.asp]]></link>
    <description><![CDATA[Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.]]></description>
    <author><![CDATA[Greg Kihlstrom]]></author>
    <authorid><![CDATA[42806 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kihlstrom_Greg_100x100.jpg]]></image100>
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    <date><![CDATA[November 15, 2012]]></date>
    <pageid><![CDATA[33101]]></pageid>
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</item><item>
    <title><![CDATA[The iMedia 25: Digital's most innovative marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33068.asp]]></link>
    <description><![CDATA[iMedia presents its 2012 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/2012-iMedia-25-logo-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/2012-iMedia-25-logo-100x100.jpg]]></image100>
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    <date><![CDATA[November 14, 2012]]></date>
    <pageid><![CDATA[33068]]></pageid>
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    <title><![CDATA[11 critical areas where marketing measurement matters]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33093.asp]]></link>
    <description><![CDATA[Measurement is a vital part of the advertising process that enables marketers to make educated and impactful decisions. Here are the essential areas that you should be monitoring.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
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    <date><![CDATA[November 13, 2012]]></date>
    <pageid><![CDATA[33093]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[The 5 most common analytics mistakes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33085.asp]]></link>
    <description><![CDATA[Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.]]></description>
    <author><![CDATA[Matthew Anthony ]]></author>
    <authorid><![CDATA[48992]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anthony_matthew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anthony_matthew_100x100.jpg]]></image100>
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    <date><![CDATA[November 12, 2012]]></date>
    <pageid><![CDATA[33085]]></pageid>
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    <title><![CDATA[Why employers are laughing at your resume]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33076.asp]]></link>
    <description><![CDATA[You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
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    <date><![CDATA[November 08, 2012]]></date>
    <pageid><![CDATA[33076]]></pageid>
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    <title><![CDATA[5 sure-fire ways to piss off a blogger]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33070.asp]]></link>
    <description><![CDATA[Too few brands give thought to how blogger outreach programs can backfire. Here are the sometimes-not-obvious ways that marketers insult the very people they hope to woo.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[November 07, 2012]]></date>
    <pageid><![CDATA[33070]]></pageid>
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    <title><![CDATA[4 reasons you're not as agile as you think]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/33054.asp]]></link>
    <description><![CDATA[You're likely using agile marketing techniques already, but there are common problems that may be counteracting your efforts. Here are the issues you need to address.]]></description>
    <author><![CDATA[Simon Ward ]]></author>
    <authorid><![CDATA[46358]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <date><![CDATA[November 06, 2012]]></date>
    <pageid><![CDATA[33054]]></pageid>
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    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <pageid><![CDATA[33047]]></pageid>
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    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
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    <date><![CDATA[November 01, 2012]]></date>
    <pageid><![CDATA[33029]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 metrics that really matter]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32870.asp]]></link>
    <description><![CDATA[It's time for marketers to stop talking about clicks and impressions and instead focus on what's important -- business results. Here's how to understand the true impact of your digital efforts.]]></description>
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    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100_new.jpg]]></image100>
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    <pageid><![CDATA[32870]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
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    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot.jpg]]></image>
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    <date><![CDATA[October 30, 2012]]></date>
    <pageid><![CDATA[33025]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
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</item><item>
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    <link><![CDATA[http://www.imediaconnection.com/content/33012.asp]]></link>
    <description><![CDATA[Are the warning signs there? Let's take a look at a few reasons your organization and an employee might need to part ways.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[October 29, 2012]]></date>
    <pageid><![CDATA[33012]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <description><![CDATA[More than 50 percent of all U.S. consumers use smartphones, which is why savvy marketers approach all projects from a mobile and social perspective. Are you up to speed?]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image100><![CDATA[/images/headshots/Turner_Vanessa_100x100.jpg]]></image100>
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    <date><![CDATA[October 25, 2012]]></date>
    <pageid><![CDATA[32996]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 reasons people hate being in meetings with you]]></title>
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    <description><![CDATA[Just look around the table. Look at those aggravated, disengaged faces. They don't want to be in this conference room with you. Here's why.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_akamai_170.gif]]></sponsor>
    <date><![CDATA[October 24, 2012]]></date>
    <pageid><![CDATA[32970]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <link><![CDATA[http://www.imediaconnection.com/content/32894.asp]]></link>
    <description><![CDATA[There's an art to creating great infographics, so it takes guidance from industry experts to turn your data into a meaningful message. Here's their best advice.]]></description>
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    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_michael_estrin_100x100.jpg]]></image100>
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    <date><![CDATA[October 23, 2012]]></date>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Design rules you need to break]]></title>
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    <description><![CDATA[The best practices for desktop web design are broken in the mobile world. Here are the conventions that need to be discarded in this new world of touch and multiple device types.]]></description>
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    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
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    <date><![CDATA[October 22, 2012]]></date>
    <pageid><![CDATA[32943]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How to media plan for an uncertain digital future]]></title>
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    <description><![CDATA[How does one put together a long-term digital campaign that is consistent and relevant in the face of constant change? The answer might surprise you.]]></description>
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    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meskauskas_jim_100x100.jpg]]></image100>
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    <date><![CDATA[October 18, 2012]]></date>
    <pageid><![CDATA[32897]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <link><![CDATA[http://www.imediaconnection.com/content/32917.asp]]></link>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_roehm_julie_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_akamai_170.gif]]></sponsor>
    <date><![CDATA[October 17, 2012]]></date>
    <pageid><![CDATA[32917]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[Why visual storytelling is the future of digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32879.asp]]></link>
    <description><![CDATA[We live in a Facebook, Pinterest, and Instagram era in which consumers are infatuated with creating and sharing images online. Brands, it's time to dive in. ]]></description>
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    <authorid><![CDATA[2915]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__Edwards_Chas_70x70.png]]></image>
    <image100><![CDATA[/images/headshots/hs_Edwards_Chas_100x100.png]]></image100>
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    <date><![CDATA[October 16, 2012]]></date>
    <pageid><![CDATA[32879]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <link><![CDATA[http://www.imediaconnection.com/content/32888.asp]]></link>
    <description><![CDATA[With its new "want" button, Facebook has the opportunity to reinvent social commerce. Here's a glimpse into what the future might hold.]]></description>
    <author><![CDATA[David Clarke ]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
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    <date><![CDATA[October 15, 2012]]></date>
    <pageid><![CDATA[32888]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[10 painfully common mistakes that buyers make]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32843.asp]]></link>
    <description><![CDATA[Amateur and veteran media buyers alike are guilty of committing a number of everyday blunders. Here's a rundown of the top mistakes buyers should avoid.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 11, 2012]]></date>
    <pageid><![CDATA[32843]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 6 most important social media analytics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32850.asp]]></link>
    <description><![CDATA[To get a handle on what's working within social initiatives, there are several metrics that will help you the most. Here they are.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 10, 2012]]></date>
    <pageid><![CDATA[32850]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[3 brands that are innovating on YouTube]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32827.asp]]></link>
    <description><![CDATA[Even though you don't have big bucks to spend on a glitzy video production, you can still make your YouTube channel a fun and engaging hub. Go ahead and steal these interactive ideas from top brands.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 09, 2012]]></date>
    <pageid><![CDATA[32827]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 bad seller behaviors that need to end]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32834.asp]]></link>
    <description><![CDATA[Why does our industry still have a pervasive problem with the expectations that occur between buyers and sellers? Here are the behaviors that continue to give salespeople (and buyers) a bad name.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/sean_cheyney_100.JPG]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_akamai_170.gif]]></sponsor>
    <date><![CDATA[October 08, 2012]]></date>
    <pageid><![CDATA[32834]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Shady brand tactics that work]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32820.asp]]></link>
    <description><![CDATA[Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide. ]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_seanx_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 04, 2012]]></date>
    <pageid><![CDATA[32820]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The laziest brand posts on Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32811.asp]]></link>
    <description><![CDATA[Come on, brands. At least try to make us believe that your heart is in this social media thing. When you put up these types of posts, we have to wonder. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_compasslabs_170.gif]]></sponsor>
    <date><![CDATA[October 03, 2012]]></date>
    <pageid><![CDATA[32811]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons to redesign your website]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32802.asp]]></link>
    <description><![CDATA[Don't throw away good money redesigning your online property without understanding the underlying problems. Here's why your site is under-performing and how to fix it.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 02, 2012]]></date>
    <pageid><![CDATA[32802]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Social media tools for the smart agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32776.asp]]></link>
    <description><![CDATA[New social media solutions are emerging every day, but not all of them are worth the investment. Here's how to sift through the clutter.]]></description>
    <author><![CDATA[Scott Fiaschetti]]></author>
    <authorid><![CDATA[42224]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fiaschetti_Scott_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Fiaschetti_Scott_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_compasslabs_170.gif]]></sponsor>
    <date><![CDATA[October 01, 2012]]></date>
    <pageid><![CDATA[32776]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 digital trends you need to embrace]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32763.asp]]></link>
    <description><![CDATA[As our industry quickly evolves, it's essential to accept the new tools and strategies that will help us succeed. Here are the trends marketers can't afford to ignore.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 27, 2012]]></date>
    <pageid><![CDATA[32763]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia 25: 2012 Agencies to Watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32765.asp]]></link>
    <description><![CDATA[iMedia presents its 2012 list of key agencies that move, shape, and lead digital. See which ones made the cut! ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Opinions]]></section>
    <sectionurl><![CDATA[/opinions/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25_agencies_2012_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/imedia25_agencies_2012_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 26, 2012]]></date>
    <pageid><![CDATA[32765]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why Facebook's valuation shouldn't worry marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32748.asp]]></link>
    <description><![CDATA[Wall Street values Facebook much differently than marketers who use the platform to promote their businesses. This data proves that Facebook isn't a marketing bust.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_schumacher_doug_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 25, 2012]]></date>
    <pageid><![CDATA[32748]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[11 mobile startups that will change marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32740.asp]]></link>
    <description><![CDATA[The iMedia community has spoken: Here are the best mobile startups in the media and marketing landscape. What can they do for you?]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 24, 2012]]></date>
    <pageid><![CDATA[32740]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[11 mistakes to avoid on your digital marketing resume]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32668.asp]]></link>
    <description><![CDATA[We asked senior digital marketers from Kraft, American Express, Major League Baseball, and more about the reasons they reject candidates. Don't make these common mistakes.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[ 40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 20, 2012]]></date>
    <pageid><![CDATA[32668]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 secrets to successful content marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32717.asp]]></link>
    <description><![CDATA[Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.]]></description>
    <author><![CDATA[Jacqueline McDermott Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McDermott_Lisk_Jacqueline_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_McDermott_Lisk_Jacqueline_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 19, 2012]]></date>
    <pageid><![CDATA[32717]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[9 infographics marketers need to see]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32706.asp]]></link>
    <description><![CDATA[Good infographics present information in a clear, entertaining, and telegraphic way. These illustrations are tailor-made for the viewing pleasure of the inquisitive marketer.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 18, 2012]]></date>
    <pageid><![CDATA[32706]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons Pinterest is overhyped for brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32660.asp]]></link>
    <description><![CDATA[Although Pinterest might be the perfect home for some visual-centric brands, it's going to be a tough sell for others. Let's take a look at the platform's current limitations. ]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_compasslabs_170.gif]]></sponsor>
    <date><![CDATA[September 17, 2012]]></date>
    <pageid><![CDATA[32660]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why brands aren't becoming publishers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32637.asp]]></link>
    <description><![CDATA[The spread of social media may enable brands to regularly produce their own content -- but even publishers have yet to master it. Here's why brands can't become publishers on their own.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <image100><![CDATA[/images/headshots/Krawczyk_Jack_100X100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 13, 2012]]></date>
    <pageid><![CDATA[32637]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Facebook's Open Graph: 5 things marketers must know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32653.asp]]></link>
    <description><![CDATA[Open Graph is a formidable force that is changing&nbsp;the way&nbsp;brands and consumers interact. Consider&nbsp;how it will affect your marketing in the immediate future.]]></description>
    <author><![CDATA[Brad Klaus]]></author>
    <authorid><![CDATA[48217]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klaus_brad_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_klaus_brad_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_visualIQ_170.gif]]></sponsor>
    <date><![CDATA[September 12, 2012]]></date>
    <pageid><![CDATA[32653]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How to master tech investment decisions at an agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32651.asp]]></link>
    <description><![CDATA[The ability to make the optimum technology investments is becoming an even more critical success factor for agencies. Here's how to make the right choices. ]]></description>
    <author><![CDATA[Julian Baring]]></author>
    <authorid><![CDATA[48652]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baring_julian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_baring_julian_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 11, 2012]]></date>
    <pageid><![CDATA[32651]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways to become an Instagram rock star]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32643.asp]]></link>
    <description><![CDATA[If your brand isn't on Instagram, that's your first problem. Follow these tips to remedy that mistake and avoid others.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_compasslabs_170.gif]]></sponsor>
    <date><![CDATA[September 10, 2012]]></date>
    <pageid><![CDATA[32643]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Your guide to mobile tracking with Google Analytics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32589.asp]]></link>
    <description><![CDATA[As more people use smartphones to go online, the need for proper measurement is crucial. Here's how to track mobile activity and ensure accurate results]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 06, 2012]]></date>
    <pageid><![CDATA[32589]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 reasons people think you're too old to work in digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32593.asp]]></link>
    <description><![CDATA[Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 05, 2012]]></date>
    <pageid><![CDATA[32593]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why there's no sexism problem in digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32601.asp]]></link>
    <description><![CDATA[Despite an abundance of resources, the topic of women facing discrimination in the tech and digital world doesn't seem to change or go away. Read one CEO's take on the problem.]]></description>
    <author><![CDATA[Dimple Thakkar]]></author>
    <authorid><![CDATA[43329]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thakkar_dimple_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_thakkar_dimple_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 04, 2012]]></date>
    <pageid><![CDATA[32601]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 design considerations for touch tech]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32568.asp]]></link>
    <description><![CDATA[The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 30, 2012]]></date>
    <pageid><![CDATA[32568]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons your brand doesn't need Facebook ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32562.asp]]></link>
    <description><![CDATA[Everybody is on Facebook, so your brand has to be there. Or does it? Consider these reasons why you might be wasting too many resources on the platform.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100_new.jpg]]></image100>
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    <date><![CDATA[August 29, 2012]]></date>
    <pageid><![CDATA[32562]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[4 broken promises agencies make to brands]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32554.asp]]></link>
    <description><![CDATA[Agencies don't want to get fired, so they tell their clients what they want to hear -- but then fail to deliver. Be on the lookout for these common agency lies.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 28, 2012]]></date>
    <pageid><![CDATA[32554]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[4 reasons Facebook ads flop]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32549.asp]]></link>
    <description><![CDATA[If your ads aren't working, it probably isn't Facebook's fault. It's yours. Let's take a look at how advertisers can avoid these common errors.]]></description>
    <author><![CDATA[David Rollo]]></author>
    <authorid><![CDATA[3308]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rollo_Dave_70x70.jpg]]></image>
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    <date><![CDATA[August 27, 2012]]></date>
    <pageid><![CDATA[32549]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[9 radical technologies transforming digital marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32514.asp]]></link>
    <description><![CDATA[Near-field communication and Google's Project Glass are just the beginning. Find out what cool new technologies will soon be driving your digital marketing strategy. ]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
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    <date><![CDATA[August 23, 2012]]></date>
    <pageid><![CDATA[32514]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How your brand is abusing social networks ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32500.asp]]></link>
    <description><![CDATA[Social media accidents happen. But some brand missteps are deliberate. Here are the common ways in which marketers continue to misuse Facebook, Twitter, LinkedIn, and Pinterest.]]></description>
    <author><![CDATA[Robert Rose ]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
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    <date><![CDATA[August 22, 2012]]></date>
    <pageid><![CDATA[32500]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia's Top 10 Hottest Digital Marketers of 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32469.asp]]></link>
    <description><![CDATA[It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?)]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/imc_100x100.jpg]]></image100>
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    <date><![CDATA[August 21, 2012]]></date>
    <pageid><![CDATA[32469]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Brands breeding loyalty through digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32465.asp]]></link>
    <description><![CDATA[Smart brands are leveraging digital platforms to not only find customers but to also build relationships. Meet the 20 companies that are doing it best.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
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    <date><![CDATA[August 20, 2012]]></date>
    <pageid><![CDATA[32465]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[YouTube video basics from its brightest stars]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32442.asp]]></link>
    <description><![CDATA[Want to grow your brand's presence on YouTube? Consider these essential lessons in video from four YouTube sensations. ]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[August 16, 2012]]></date>
    <pageid><![CDATA[32442]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 7 deadly sins of Pinterest ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32455.asp]]></link>
    <description><![CDATA[It's easy to jump on the Pinterest bandwagon, but it's not so easy to foster an engaged community of users. Avoid these common brand transgressions.]]></description>
    <author><![CDATA[Raj Kadam ]]></author>
    <authorid><![CDATA[47488]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kadam_Raj_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Kadam_Raj_100x100.jpg]]></image100>
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    <date><![CDATA[August 15, 2012]]></date>
    <pageid><![CDATA[32455]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why agile marketing is the future of digital advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32448.asp]]></link>
    <description><![CDATA[The roles of brand manager and digital marketer are both essential to brand health -- yet neither is without fault. Discover how an agile brand management system can help align your strengths.]]></description>
    <author><![CDATA[Simon Ward]]></author>
    <authorid><![CDATA[46358]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ward_Simon_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Ward_Simon_100x100.jpg]]></image100>
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    <date><![CDATA[August 14, 2012]]></date>
    <pageid><![CDATA[32448]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 Facebook marketing myths that will sink a campaign ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32433.asp]]></link>
    <description><![CDATA[Marketers have a lot of misconceptions about what does and doesn't work on Facebook. Here are some common fallacies that many people in the industry take as fact.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 13, 2012]]></date>
    <pageid><![CDATA[32433]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The ultimate guide to video marketing on YouTube]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32406.asp]]></link>
    <description><![CDATA[Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 09, 2012]]></date>
    <pageid><![CDATA[32406]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The dangers of Pinterest]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32410.asp]]></link>
    <description><![CDATA[Does your brand have a Pinterest strategy? These six questions will help you get the ball rolling and plan for the hurdles you'll encounter.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 08, 2012]]></date>
    <pageid><![CDATA[32410]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[What buyers want to hear from sellers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32401.asp]]></link>
    <description><![CDATA[Dishonesty, arrogance, and excessive industry jargon can plague buyer-seller relationships. Here's how to avoid painful interactions by understanding what buyers actually want.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 07, 2012]]></date>
    <pageid><![CDATA[32401]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 5 myths of marketing to Millennials ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32381.asp]]></link>
    <description><![CDATA[You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
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    <date><![CDATA[August 06, 2012]]></date>
    <pageid><![CDATA[32381]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[10 ways to be a rock star social media manager]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32375.asp]]></link>
    <description><![CDATA[Here's how to&nbsp;ensure that you're the most effective, organized, and happy brand ambassador you can be.]]></description>
    <author><![CDATA[Aaron Weissman]]></author>
    <authorid><![CDATA[45291]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weissman_Aaron_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Weissman_Aaron_100x100.jpg]]></image100>
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    <date><![CDATA[August 02, 2012]]></date>
    <pageid><![CDATA[32375]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The most meaningless (and hilarious) job titles on LinkedIn]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32359.asp]]></link>
    <description><![CDATA[When on Earth did it become standard practice for people in our industry to invent absurd titles for themselves? Here are the gurus, ninjas, demi-gods, and overlords of the internet. Heaven help us.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
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    <date><![CDATA[July 31, 2012]]></date>
    <pageid><![CDATA[32359]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 brands that are Instagram superstars]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32349.asp]]></link>
    <description><![CDATA[Visual storytelling and social curation are now at the core of the social experience. Here are the brands that people love on Instagram.]]></description>
    <author><![CDATA[Tom Edwards ]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_tom_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_visualIQ_170.gif]]></sponsor>
    <date><![CDATA[July 30, 2012]]></date>
    <pageid><![CDATA[32349]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Brands that mastered the art of subtlety]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32311.asp]]></link>
    <description><![CDATA[Sophisticated marketers know how to leverage platforms to effectively convey a brand's story online. Here's how ditching obvious self-promotion can help you make real connections with consumers.]]></description>
    <author><![CDATA[Victoria Young]]></author>
    <authorid><![CDATA[46833]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Young_Victoria_70x70.jpg.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Young_Victoria_100x100.jpg.jpg]]></image100>
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    <date><![CDATA[July 26, 2012]]></date>
    <pageid><![CDATA[32311]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 essential rules for tablet design ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32301.asp]]></link>
    <description><![CDATA[Brands should be creating tablet-optimized experiences that take advantage of the unique features of these devices. Check out these case studies that show best practices in action.]]></description>
    <author><![CDATA[Evan Gerber ]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_visualIQ_170.gif]]></sponsor>
    <date><![CDATA[July 25, 2012]]></date>
    <pageid><![CDATA[32301]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[3 lousy branded YouTube channels]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32289.asp]]></link>
    <description><![CDATA[YouTube's new channel layouts make it easier for brands to showcase exactly what they want, but some are failing to deliver. Here are examples of what not to do when creating your brand's channel. ]]></description>
    <author><![CDATA[Greg Jarboe ]]></author>
    <authorid><![CDATA[36609]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jarboe_greg_70x70.jpg]]></image>
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    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 24, 2012]]></date>
    <pageid><![CDATA[32289]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Brands that failed with gamification]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32280.asp]]></link>
    <description><![CDATA[Gamification is a powerful tool, but it isn't a magic bullet. See why even big brands like Zappos, Google, and Marriott haven't figured it out yet.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_visualIQ_170.gif]]></sponsor>
    <date><![CDATA[July 23, 2012]]></date>
    <pageid><![CDATA[32280]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why luxury brands are dominating SoLoMo]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32245.asp]]></link>
    <description><![CDATA[Fifty-seven percent of the wealthy want the latest in gadgets and technology, compared to only 18 percent of the general population. Read on for why SoLoMo marketing is essential for high-end brands.]]></description>
    <author><![CDATA[Brinda Cockburn ]]></author>
    <authorid><![CDATA[46136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cockburn_Brinda_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Cockburn_Brinda_100x100.jpg]]></image100>
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    <date><![CDATA[July 19, 2012]]></date>
    <pageid><![CDATA[32245]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[16 lesser-known marketing blogs you should read]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32263.asp]]></link>
    <description><![CDATA[Which blogs are must-reads for digital marketers? Our recommendations might surprise you.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_visualIQ_170.gif]]></sponsor>
    <date><![CDATA[July 18, 2012]]></date>
    <pageid><![CDATA[32263]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[9 buzzwords that ignite followers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32239.asp]]></link>
    <description><![CDATA[What makes a great post in social media? The inclusion of powerful buzzwords. Here's a guide to the most effective words and how to put them to work. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 17, 2012]]></date>
    <pageid><![CDATA[32239]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons your digital startup will fail ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32182.asp]]></link>
    <description><![CDATA[Many startups build their businesses around brand marketing dollars, but they don't invest enough effort in truly understanding their customers. Here's how to avoid common points of disconnect.]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_dave_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_knox_dave_100x100.jpg]]></image100>
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    <date><![CDATA[July 16, 2012]]></date>
    <pageid><![CDATA[32182]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[How to capitalize on the power of social recommendations ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32216.asp]]></link>
    <description><![CDATA[You may not see eye-to-eye with friends and family, but their recommendations are still tempting. Here's how brands can benefit from the herd mentality.  ]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
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    <date><![CDATA[July 12, 2012]]></date>
    <pageid><![CDATA[32216]]></pageid>
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    <title><![CDATA[Digital's 5 biggest trends to watch ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32176.asp]]></link>
    <description><![CDATA[What trends have shaped the digital marketing landscape the most over the last six months? Here are our top picks.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Watson_Katelyn_100x100.jpg]]></image100>
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    <date><![CDATA[July 11, 2012]]></date>
    <pageid><![CDATA[32176]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[11 innovative movie marketing campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32219.asp]]></link>
    <description><![CDATA[Here are behind-the-scenes stories from visionary campaigns for "The Hunger Games," "The Avengers," "Ted," "Prometheus," "X-Men: First Class," "Snow White and the Huntsman," and more.]]></description>
    <author><![CDATA[Bethany Simpson ]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
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    <date><![CDATA[July 10, 2012]]></date>
    <pageid><![CDATA[32219]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 fresh ways to socialize your emails]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32145.asp]]></link>
    <description><![CDATA[It's not enough to just slap Facebook and Twitter icons on your email and call it a day. Here are a few lesser-known ways you can make social media and email work together.]]></description>
    <author><![CDATA[Ryan Phelan ]]></author>
    <authorid><![CDATA[46098]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Phelan_Ryan_70x70.jpg.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Phelan_Ryan_100x100.jpg]]></image100>
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    <date><![CDATA[July 09, 2012]]></date>
    <pageid><![CDATA[32145]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Looking for a new job? LinkedIn can help]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32206.asp]]></link>
    <description><![CDATA[The world's largest professional social network has made a lot of changes since you first logged on years ago. Learn the tools and the professional etiquette that make this powerful platform work its hardest. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 05, 2012]]></date>
    <pageid><![CDATA[32206]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to kick-start a culture of innovation]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32192.asp]]></link>
    <description><![CDATA[Innovation requires a delicate balance of creativity and calculated risks. They say there's a fine line between madness and genius -- here's how ensure your brand stays on the smart side.]]></description>
    <author><![CDATA[David Rubinstein]]></author>
    <authorid><![CDATA[45667]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rubinstein_David_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Rubinstein_David_100x100.jpg]]></image100>
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    <date><![CDATA[July 03, 2012]]></date>
    <pageid><![CDATA[32192]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[9 ways to screw up advocacy marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32138.asp]]></link>
    <description><![CDATA[So you want to get people talking about your brand in a way that influences your bottom line? Here's a list of places where you might be going wrong.]]></description>
    <author><![CDATA[Brian Cavoli ]]></author>
    <authorid><![CDATA[39970]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cavoli_brian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cavoli_brian_100x100_2.jpg]]></image100>
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    <date><![CDATA[July 02, 2012]]></date>
    <pageid><![CDATA[32138]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[6 brands that "get" gamers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32168.asp]]></link>
    <description><![CDATA[Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic. ]]></description>
    <author><![CDATA[Hal Halpin]]></author>
    <authorid><![CDATA[41886]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halpin_hal_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_halpin_hal_100x100.jpg]]></image100>
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    <date><![CDATA[June 28, 2012]]></date>
    <pageid><![CDATA[32168]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 ways to be a Pinterest superstar ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32127.asp]]></link>
    <description><![CDATA[Don't just pin -- provoke, peruse, and play. If you want to really tap into the power of Pinterest, consider implementing these tactics.]]></description>
    <author><![CDATA[Britt Peterson ]]></author>
    <authorid><![CDATA[16228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peterson_britt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_peterson_britt_100x100.jpg]]></image100>
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    <date><![CDATA[June 27, 2012]]></date>
    <pageid><![CDATA[32127]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why your metrics are lying]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32122.asp]]></link>
    <description><![CDATA[Metrics are notorious for communicating mistruths, but how do marketers defend against data dishonesty? Here are five misleading metrics and how to avoid falling into their traps.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hubbard_drew_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 26, 2012]]></date>
    <pageid><![CDATA[32122]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Stupid (but common) resume mistakes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32114.asp]]></link>
    <description><![CDATA[If you want to get your foot in the door with a prospective employer, you better look good on paper. Consider these common slip-ups that marketers make when compiling their resumes.]]></description>
    <author><![CDATA[Julie Roehm ]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_roehm_julie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 25, 2012]]></date>
    <pageid><![CDATA[32114]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The truth about engagement]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32108.asp]]></link>
    <description><![CDATA[Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's&nbsp;a template to help&nbsp;you&nbsp;connect with consumers digitally.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph_100x100.jpg.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 22, 2012]]></date>
    <pageid><![CDATA[32108]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[12 videos that went viral this month]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32091.asp]]></link>
    <description><![CDATA[Looking for your next big marketing idea? Here's what audiences went crazy for this month.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/simpson_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/simpson_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 21, 2012]]></date>
    <pageid><![CDATA[32091]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 startups that marketers will love]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32080.asp]]></link>
    <description><![CDATA[The most successful brands are particularly adept at finding the startups that are going to make a big difference in the marketing landscape. Consider these companies that hold great promise.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 20, 2012]]></date>
    <pageid><![CDATA[32080]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Your guide to the new sales funnel]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32052.asp]]></link>
    <description><![CDATA[As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 19, 2012]]></date>
    <pageid><![CDATA[32052]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to harness the incredible potential of blogs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32026.asp]]></link>
    <description><![CDATA[What turns an independent blog into a business success story? Consider these insights from the bloggers who have done it right.]]></description>
    <author><![CDATA[Rosa Terrazas]]></author>
    <authorid><![CDATA[45791]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Terrazas_Rosa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Terrazas_Rosa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 14, 2012]]></date>
    <pageid><![CDATA[32026]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 brands that failed with QR codes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32038.asp]]></link>
    <description><![CDATA[QR codes have the potential to connect brands to consumers, but quite often, they fall short. Let's take a look at real-life examples of brands that failed to capitalize on the technology.]]></description>
    <author><![CDATA[Roger Marquis]]></author>
    <authorid><![CDATA[37878]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Marquis_Roger_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/HS_Marquis_Roger_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 13, 2012]]></date>
    <pageid><![CDATA[32038]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[Why DMPs are the keystone of data-driven marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/32019.asp]]></link>
    <description><![CDATA[As a marketer, the data management platform (DMP) will soon become the most important piece of technology you own. Here's why. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 12, 2012]]></date>
    <pageid><![CDATA[32019]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 brand videos you can't miss]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31995.asp]]></link>
    <description><![CDATA[A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/1206_brand_chart-100x100-resized.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_Yume_170.gif]]></sponsor>
    <date><![CDATA[June 11, 2012]]></date>
    <pageid><![CDATA[31995]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How 5 brands connected (or didn't) with dads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31988.asp]]></link>
    <description><![CDATA[As fathers increase their social presences online, the "doofus dad" stereotype is catching widespread flack. Here are brands that missed the mark and others that hit the target when marketing to dads.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 08, 2012]]></date>
    <pageid><![CDATA[31988]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 reasons why your agency pitch doesn't work]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31997.asp]]></link>
    <description><![CDATA[You've got the capabilities and the passion, so why aren't your prospects choosing you? Here's why what you're saying is falling on deaf ears.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 07, 2012]]></date>
    <pageid><![CDATA[31997]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The Facebook metrics you need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31982.asp]]></link>
    <description><![CDATA[Facebook is changing marketing -- including how we measure its effectiveness. Here's what you need to know about engagement and transaction metrics on the platform.]]></description>
    <author><![CDATA[Doug Schumacher ]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_doug_schumacher_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 06, 2012]]></date>
    <pageid><![CDATA[31982]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[10 hot Apple rumors]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31945.asp]]></link>
    <description><![CDATA[Laser keyboards? Holographic display? A smaller iPad and the iPhone 5 in September? These are the rumors insiders are talking about behind closed doors.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/bethany-simpson-headshot_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 05, 2012]]></date>
    <pageid><![CDATA[31945]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 entertainment brands that "get" social]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31887.asp]]></link>
    <description><![CDATA[Having a dedicated Facebook or Twitter presence is now par for the course for entertainment brands. Here are the key industry leaders that took social to the next level. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <image100><![CDATA[/images/headshots/imc_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 01, 2012]]></date>
    <pageid><![CDATA[31887]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A quick and dirty guide to social commerce]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31916.asp]]></link>
    <description><![CDATA[Social commerce is one of the hottest digital sectors right now. Here's what you need to consider as you evaluate platforms for your brand.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Websites]]></section>
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    <date><![CDATA[May 31, 2012]]></date>
    <pageid><![CDATA[31916]]></pageid>
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    <title><![CDATA[5 ways to convince your boss to invest heavily in social]]></title>
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    <description><![CDATA[Social media is more than just an ad, but not all companies treat it as such in their budgets. Here's how to justify a greater allocation of resources to this valuable channel.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
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    <link><![CDATA[http://www.imediaconnection.com/content/31908.asp]]></link>
    <description><![CDATA[As retail goes digital, brands must keep pace with new developments to ensure in-store engagement. Here's a guide to the changing face of shopper marketing.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
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    <pageid><![CDATA[31908]]></pageid>
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    <title><![CDATA[20 web TV shows we're watching]]></title>
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    <description><![CDATA[Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.]]></description>
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    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Video]]></section>
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    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
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    <date><![CDATA[May 24, 2012]]></date>
    <pageid><![CDATA[31811]]></pageid>
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    <description><![CDATA[High-quality data, if not used properly, can still lead marketers to make bad decisions. Consider these common ways that numbers are used to mismanage online ad campaigns.]]></description>
    <author><![CDATA[Jarvis Mak ]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70.jpg]]></image>
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    <date><![CDATA[May 23, 2012]]></date>
    <pageid><![CDATA[31823]]></pageid>
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    <link><![CDATA[http://www.imediaconnection.com/content/31829.asp]]></link>
    <description><![CDATA[As the rules of marketing change and evolve, brands are trying "shock advertising" to garner awareness and attention. Here are some great examples of what works and what flops.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
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    <date><![CDATA[May 22, 2012]]></date>
    <pageid><![CDATA[31829]]></pageid>
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    <title><![CDATA[How 5 brands are scoring big on BuzzFeed]]></title>
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    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <title><![CDATA[7 things you don't know about ad networks and are afraid to ask]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31796.asp]]></link>
    <description><![CDATA[Ad networks are one of the most confusing areas of the digital industry. This article answers seven of your most pressing questions. ]]></description>
    <author><![CDATA[Greg Skipper ]]></author>
    <authorid><![CDATA[46516]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
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    <image><![CDATA[/images/content/hs_skipper_greg_70x70.jpg]]></image>
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    <pageid><![CDATA[31796]]></pageid>
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    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
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    <date><![CDATA[May 17, 2012]]></date>
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    <description><![CDATA[Every career has its ups and downs. But things will go a lot better for you if you simply avoid these common tendencies.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
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    <description><![CDATA[Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.]]></description>
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    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
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    <section><![CDATA[Social Media]]></section>
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    <image100><![CDATA[/images/headshots/hs_Rollo_Dave_100x100.jpg]]></image100>
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    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bailey_jake_70x70.jpg]]></image>
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    <authorid><![CDATA[1353]]></authorid>
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    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
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    <authorid><![CDATA[46323]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_Wong_Katrina_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Wong_Katrina_100x100.jpg]]></image100>
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    <author><![CDATA[iMedia Editors ]]></author>
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    <section><![CDATA[Video]]></section>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
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    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
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    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
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    <date><![CDATA[May 04, 2012]]></date>
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    <description><![CDATA[The Wild West nature of social commerce has resulted in some disastrous brand experimentation. Here are five facts about this new frontier that every marketer should know. ]]></description>
    <author><![CDATA[Charles Nicholls]]></author>
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    <section><![CDATA[Social Media]]></section>
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    <image><![CDATA[/images/content/hs_charles_nicholls_70x70.jpg]]></image>
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    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <image100><![CDATA[]]></image100>
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    <author><![CDATA[iMedia Editors]]></author>
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    <section><![CDATA[Industry Insider]]></section>
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    <image><![CDATA[/images/content/NewFront_70.jpg]]></image>
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    <date><![CDATA[May 01, 2012]]></date>
    <pageid><![CDATA[31660]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
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    <link><![CDATA[http://www.imediaconnection.com/content/31615.asp]]></link>
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    <authorid><![CDATA[42815]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
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    <image100><![CDATA[/images/headshots/hs_Naylon_Vanessa_100x100.jpg]]></image100>
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    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_broitman_adam_100x100.jpg]]></image100>
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    <title><![CDATA[New opportunities in native advertising]]></title>
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    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image100><![CDATA[/images/headshots/Krawczyk_Jack_100X100.jpg]]></image100>
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    <date><![CDATA[April 26, 2012]]></date>
    <pageid><![CDATA[31548]]></pageid>
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</item><item>
    <title><![CDATA[How Siri is going to completely change your job]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31603.asp]]></link>
    <description><![CDATA[If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
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    <date><![CDATA[April 25, 2012]]></date>
    <pageid><![CDATA[31603]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[An analytics roadmap for marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31560.asp]]></link>
    <description><![CDATA[Measurement weighs heavily on every marketer's mind. As a result, actionable insights often fall by the wayside as results reporting becomes the primary objective. Here's how to stay focused.]]></description>
    <author><![CDATA[Eric Wittlake]]></author>
    <authorid><![CDATA[7528]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/Wittlake_Eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Wittlake_Eric_100x100.jpg]]></image100>
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    <date><![CDATA[April 24, 2012]]></date>
    <pageid><![CDATA[31560]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 brands taking Pinterest by storm]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31534.asp]]></link>
    <description><![CDATA[Pinterest has captivated millions of people since it exploded on the scene. Here are several examples of how brands are successfully using the platform. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_BuddyMedia_170(2).gif]]></sponsor>
    <date><![CDATA[April 23, 2012]]></date>
    <pageid><![CDATA[31534]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How to make a splash at your new job]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31528.asp]]></link>
    <description><![CDATA[Taking on a new job can make you feel unsure or less confident. Read on for advice on making a difference in a new company, a new industry, or a new position.]]></description>
    <author><![CDATA[Julie Roehm]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_roehm_julie_100x100.jpg]]></image100>
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    <date><![CDATA[April 20, 2012]]></date>
    <pageid><![CDATA[31528]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[What consumers share on Facebook -- and why]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31503.asp]]></link>
    <description><![CDATA[The future of advertising according to Facebook is a content marketing world. Knowing what triggers your audience to engage can determine how your page performs.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_doug_schumacher_100x100.jpg]]></image100>
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    <date><![CDATA[April 19, 2012]]></date>
    <pageid><![CDATA[31503]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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</item><item>
    <title><![CDATA[6 reasons why people hate your online video ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31520.asp]]></link>
    <description><![CDATA[Poor video execution can make a consumer zone out from boredom, frown in disgust, or click away. Here's how to avoid turning off your target audience.]]></description>
    <author><![CDATA[David Sanderson]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_sanderson_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_BuddyMedia_170.gif]]></sponsor>
    <date><![CDATA[April 18, 2012]]></date>
    <pageid><![CDATA[31520]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[11 horrible and amazing video ideas]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31502.asp]]></link>
    <description><![CDATA[What makes a video experience flop? We asked top names from Xbox LIVE, ABC, Disney Interactive, and Intel, as well as Robert Scoble and Guy Kawasaki, for the best and worst video ideas they've seen.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/simpson_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/simpson_100.jpg]]></image100>
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    <date><![CDATA[April 17, 2012]]></date>
    <pageid><![CDATA[31502]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A marketer's guide to mobile display advertising]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31477.asp]]></link>
    <description><![CDATA[Mobile poses many challenges and considerations for digital marketers. Read on for help navigating this increasingly competitive platform. ]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
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    <date><![CDATA[April 16, 2012]]></date>
    <pageid><![CDATA[31477]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 ways to captivate every generation]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31484.asp]]></link>
    <description><![CDATA[Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
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    <date><![CDATA[April 13, 2012]]></date>
    <pageid><![CDATA[31484]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why digital marketers can't ignore Tumblr]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31450.asp]]></link>
    <description><![CDATA[Tumblr may not have as much B2C cache as its competitors, but that doesn't mean the platform is irrelevant to marketers. In fact, it's the platform of choice for many agency creatives. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 12, 2012]]></date>
    <pageid><![CDATA[31450]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 tech trends you can ignore in 2012]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31439.asp]]></link>
    <description><![CDATA[Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
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    <date><![CDATA[April 11, 2012]]></date>
    <pageid><![CDATA[31439]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[An insider's look at the power of influence marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31468.asp]]></link>
    <description><![CDATA[In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence. ]]></description>
    <author><![CDATA[Mark W. Schaefer]]></author>
    <authorid><![CDATA[45985]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schaefer_Mark_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Schaefer_Mark_100x100.jpg]]></image100>
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    <date><![CDATA[April 10, 2012]]></date>
    <pageid><![CDATA[31468]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to write a killer RFP]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31460.asp]]></link>
    <description><![CDATA[The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100.jpg]]></image100>
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    <date><![CDATA[April 09, 2012]]></date>
    <pageid><![CDATA[31460]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The smart publisher's survival guide]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31414.asp]]></link>
    <description><![CDATA[As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know.]]></description>
    <author><![CDATA[Jonathan Gardner ]]></author>
    <authorid><![CDATA[35185]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gardner_jonathan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gardner_jonathan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 06, 2012]]></date>
    <pageid><![CDATA[31414]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to thrive as a second city agency ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31432.asp]]></link>
    <description><![CDATA[New York, Chicago, and L.A. may dominate the ad biz, but there are lots of strong agencies doing stellar work in smaller markets. Here's what it takes to succeed away from Madison Avenue.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 05, 2012]]></date>
    <pageid><![CDATA[31432]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways agencies and clients can avoid a death match]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31408.asp]]></link>
    <description><![CDATA[No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 04, 2012]]></date>
    <pageid><![CDATA[31408]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[4 smart tactics for brands on Twitter]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31395.asp]]></link>
    <description><![CDATA[With almost every brand now on Twitter and tweeting regularly, you don't want to be edged out by your competitors. Here are four ways to ensure your brand gets heard above the noise.]]></description>
    <author><![CDATA[Jon Elvekrog]]></author>
    <authorid><![CDATA[29668]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elvekrog_jon_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_elvekrog_jon_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 03, 2012]]></date>
    <pageid><![CDATA[31395]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons why the banner will outlive us all ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31364.asp]]></link>
    <description><![CDATA[It's fashionable to criticize banners and predict their imminent demise, but here's why they'll be around to shovel dirt onto our coffins.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 02, 2012]]></date>
    <pageid><![CDATA[31364]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 thriving social TV apps]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31389.asp]]></link>
    <description><![CDATA[TV consumption has increased from four hours to five hours -- per person, per day. Here are&nbsp;the social apps that consumers can't live without while watching TV.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 30, 2012]]></date>
    <pageid><![CDATA[31389]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 insane Starbucks campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31141.asp]]></link>
    <description><![CDATA[Augmented reality, cryptic QR codes, and secret messages from Lady Gaga: These are the campaigns that blew our minds. Get inspired by the ideas that grabbed the attention of Starbucks' 24 million Facebook fans. ]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/simpson_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/simpson_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 29, 2012]]></date>
    <pageid><![CDATA[31141]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[11 agency buzzwords you need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31353.asp]]></link>
    <description><![CDATA[The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim.]]></description>
    <author><![CDATA[Sean X Cummings ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 28, 2012]]></date>
    <pageid><![CDATA[31353]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The 4 Cs of gaining social customers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31340.asp]]></link>
    <description><![CDATA[Marketers know how important it is to acquire new customers. But how do we get them to engage on social? Here are four steps to success.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meldrum_scott_100x100_v3.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 27, 2012]]></date>
    <pageid><![CDATA[31340]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 smart websites that do it best]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31312.asp]]></link>
    <description><![CDATA[When you don't evolve in the digital world, you quickly get left behind. Get inspired by these examples of sites that transcended the usual expectations. ]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 26, 2012]]></date>
    <pageid><![CDATA[31312]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[3 brands that made the wrong friends]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31294.asp]]></link>
    <description><![CDATA[When brands open up to make friends, they become vulnerable to enemies lurking around the corner. Here are brands that attracted the wrong kind of "support" and four tips to avoid it.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 23, 2012]]></date>
    <pageid><![CDATA[31294]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 words you should never use on LinkedIn]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31279.asp]]></link>
    <description><![CDATA[Using the wrong phrases to define our capabilities can make marketers appear underqualified and out of touch. Here are the overused buzzwords that you should definitely leave off your online resume. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100(1).jpg]]></image100>
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    <date><![CDATA[March 22, 2012]]></date>
    <pageid><![CDATA[31279]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How 10 apps became indispensable to moms]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31256.asp]]></link>
    <description><![CDATA[If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <image100><![CDATA[/images/headshots/imc_100x100_real.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 21, 2012]]></date>
    <pageid><![CDATA[31256]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[10 ways to make your website more social]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31250.asp]]></link>
    <description><![CDATA[According to comScore, social media is now the No. 1 online activity. So what are you waiting for? Use these tips to turn your website into a social powerhouse. ]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ragovin_jeff_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 20, 2012]]></date>
    <pageid><![CDATA[31250]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 5 worst mobile websites]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31232.asp]]></link>
    <description><![CDATA[A mobile site should not be an afterthought to&nbsp;a mobile app or&nbsp;the same exact experience packed into a sardine tin. Read ahead for the&nbsp;biggest offenders.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 19, 2012]]></date>
    <pageid><![CDATA[31232]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[How TV will change the game for digital marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31243.asp]]></link>
    <description><![CDATA[Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_donaldson_dean_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 16, 2012]]></date>
    <pageid><![CDATA[31243]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to connect with digital's fastest growing demographic]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31230.asp]]></link>
    <description><![CDATA[Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read&nbsp;on to ensure you don't miss the chance to connect with this diverse group.]]></description>
    <author><![CDATA[Brent Wheeler ]]></author>
    <authorid><![CDATA[45431]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wheeler_Brent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Wheeler_Brent_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 15, 2012]]></date>
    <pageid><![CDATA[31230]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 stellar creative ideas for display ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31214.asp]]></link>
    <description><![CDATA[Are you looking to drive engagement and improve user experience online? Here are the keystone creative ideas that can help make your display ads truly memorable.]]></description>
    <author><![CDATA[Michael Tuminello]]></author>
    <authorid><![CDATA[44759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tuminello_Michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Tuminello_Michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 14, 2012]]></date>
    <pageid><![CDATA[31214]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[The 9 most offensive, funny Apple stories you'll ever hear]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31194.asp]]></link>
    <description><![CDATA[Did you know Steve Jobs wanted Apple employees to wear uniforms? And that Apple's growth in 2011 alone is worth more than all of Google? Here are the stories you haven't heard anywhere else.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/simpson_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/simpson_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 13, 2012]]></date>
    <pageid><![CDATA[31194]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How marketers can use NFC]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31200.asp]]></link>
    <description><![CDATA[A lot of marketers have no clue what near field communication is, but savvy insiders are beginning to unlock its potential. Here's a cutting-edge guide to NFC&nbsp;to&nbsp;lift your brand's profile.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 12, 2012]]></date>
    <pageid><![CDATA[31200]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[When brands brawl: 5 digital ad wars]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31182.asp]]></link>
    <description><![CDATA[While comparative advertising is a powerful strategy for differentiating one product from another, many view it as a dirty game of mockery. Here are five examples of digital ad wars that got ugly.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_montero_kyle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 09, 2012]]></date>
    <pageid><![CDATA[31182]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[14 intriguing ways to use QR codes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31159.asp]]></link>
    <description><![CDATA[While controversial, QR codes remain a hot topic in the digital marketing sphere. Here are 14 examples of the most&nbsp;unique QR codes yet.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 08, 2012]]></date>
    <pageid><![CDATA[31159]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 customer comments you can't ignore ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31102.asp]]></link>
    <description><![CDATA[Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 07, 2012]]></date>
    <pageid><![CDATA[31102]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[4 brands that took a stand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31106.asp]]></link>
    <description><![CDATA[Should brands talk politics, religion, and social issues? These brands did. See&nbsp;if it worked&nbsp;out for them.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 06, 2012]]></date>
    <pageid><![CDATA[31106]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 display advertising metrics you should know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31128.asp]]></link>
    <description><![CDATA[According to comScore, the primary value of online ads is exposure, not clicks. That said, you still need something tangible to show your boss. Here are five simple, yet comprehensive metrics to effectively measure your campaign performance.]]></description>
    <author><![CDATA[Pablo Cohan]]></author>
    <authorid><![CDATA[44760]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cohan_Pablo_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Cohan_Pablo_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 05, 2012]]></date>
    <pageid><![CDATA[31128]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Horror stories from agency clients]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31117.asp]]></link>
    <description><![CDATA[Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_lucia_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 02, 2012]]></date>
    <pageid><![CDATA[31117]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 tips for a killer Facebook brand page]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31111.asp]]></link>
    <description><![CDATA[Is your brand's Facebook page lagging behind? Or worse, is it still on the drawing board? Check out these essential tips from the experts for creating the ultimate branded Facebook page.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 01, 2012]]></date>
    <pageid><![CDATA[31111]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 wonderfully nostalgic digital campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31058.asp]]></link>
    <description><![CDATA[The internet adores the past. Here are four ways that brands are tapping into nostalgia and retro styles with their online campaigns.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 29, 2012]]></date>
    <pageid><![CDATA[31058]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
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    <title><![CDATA[A marketer's guide to augmented reality]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31076.asp]]></link>
    <description><![CDATA[Augmented reality has huge potential for digital marketers, but if you want to use it wisely, you need to understand how it works. Here's a detailed guide.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_broitman_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 28, 2012]]></date>
    <pageid><![CDATA[31076]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 brands pushing the envelope in gaming]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31064.asp]]></link>
    <description><![CDATA[Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_tom_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 27, 2012]]></date>
    <pageid><![CDATA[31064]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[Why the next big thing already happened]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31056.asp]]></link>
    <description><![CDATA[Facebook's core strength isn't that it's a novel concept, but rather a smart application of a very old idea. With this in mind, use this article to help identify what's most marketable about your brand.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_baskin_jonathan_100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 24, 2012]]></date>
    <pageid><![CDATA[31056]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 reasons your co-workers hate you]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31036.asp]]></link>
    <description><![CDATA[So many of us squander important work relationships and act in ways that make our co-workers' skin crawl when we walk in the room. If you suspect that might be you, keep reading.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 23, 2012]]></date>
    <pageid><![CDATA[31036]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 ad formats that will boost your brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31026.asp]]></link>
    <description><![CDATA[You're ready to reveal your campaign to the world, but you're just not sure where to showcase your creative brilliance. Here are the ad formats that create powerful online branding experiences and generate the highest user engagement.]]></description>
    <author><![CDATA[Michael Tuminello ]]></author>
    <authorid><![CDATA[44759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tuminello_Michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Tuminello_Michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 22, 2012]]></date>
    <pageid><![CDATA[31026]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[A brand's guide to handling social media jerks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31020.asp]]></link>
    <description><![CDATA[In order to handle&nbsp;problem people&nbsp;with elegance, brands must first know whom they're dealing with. Here are some&nbsp;game plans to steer them in the right direction. ]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Watson_Katelyn_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 21, 2012]]></date>
    <pageid><![CDATA[31020]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How social actually impacts your bottom line]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31014.asp]]></link>
    <description><![CDATA[Brands small and large have embraced social as a marketing tool, but few know how to truly harness its advantages. Here are the critical components that will ensure the long-term success of your social media strategy.]]></description>
    <author><![CDATA[Stephanie Shkolnik]]></author>
    <authorid><![CDATA[44263]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Shkolnik_Stephanie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 17, 2012]]></date>
    <pageid><![CDATA[31014]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[4 ways your B2B website is sabotaging sales]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30934.asp]]></link>
    <description><![CDATA[Now is the time for progressive marketers to transform the corporate website into a demand-generation hub. But first, here are four obstacles your company must overcome to master inbound marketing.]]></description>
    <author><![CDATA[Lauren Goldstein ]]></author>
    <authorid><![CDATA[41507]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goldstein_Lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Goldstein_Lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 16, 2012]]></date>
    <pageid><![CDATA[30934]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The metrics you should be using ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30946.asp]]></link>
    <description><![CDATA[Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.]]></description>
    <author><![CDATA[Jarvis Mak]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_mak_jarvis_100x100.jpg]]></image100>
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    <date><![CDATA[February 15, 2012]]></date>
    <pageid><![CDATA[30946]]></pageid>
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    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[5 winning demographics you should be tracking]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30957.asp]]></link>
    <description><![CDATA[Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Doyle_Jere_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Doyle_Jere_100x100.jpg]]></image100>
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    <date><![CDATA[February 13, 2012]]></date>
    <pageid><![CDATA[30957]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How Google, Apple will transform mobile...again]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/31006.asp]]></link>
    <description><![CDATA[Major industry players like Google, Apple, Microsoft, MasterCard, and AT&amp;T&nbsp;are banking on&nbsp;this&nbsp;revolutionary mobile technology. Here's what the shift will mean for brands.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/miller_70.jpg]]></image>
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    <date><![CDATA[February 13, 2012]]></date>
    <pageid><![CDATA[31006]]></pageid>
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</item><item>
    <title><![CDATA[8 tips for launching an effective paid Facebook campaign]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30940.asp]]></link>
    <description><![CDATA[What is a media planner to do when trying to craft a successful Facebook campaign? Read on as a search engine marketing guru reveals the answer with these unique tips.]]></description>
    <author><![CDATA[Stephen Anderson]]></author>
    <authorid><![CDATA[38021]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_stephen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_stephen_100x100.jpg]]></image100>
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    <date><![CDATA[February 10, 2012]]></date>
    <pageid><![CDATA[30940]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 hot new jobs for digital marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30926.asp]]></link>
    <description><![CDATA[The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
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    <date><![CDATA[February 09, 2012]]></date>
    <pageid><![CDATA[30926]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Digital marketing's 4 biggest disappointments]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30982.asp]]></link>
    <description><![CDATA[As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
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    <date><![CDATA[February 08, 2012]]></date>
    <pageid><![CDATA[30982]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How social data mismanagement can doom your campaign]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30977.asp]]></link>
    <description><![CDATA[Using the right data to inform your marketing strategy is critical to the success of your social media campaign. Here's where you can find the information that really matters.]]></description>
    <author><![CDATA[Ken Burbary]]></author>
    <authorid><![CDATA[24306]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Burbary_Ken_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Burbary_Ken_100x100.jpg]]></image100>
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    <date><![CDATA[February 07, 2012]]></date>
    <pageid><![CDATA[30977]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 big SEO changes you might have missed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30967.asp]]></link>
    <description><![CDATA[Optimum SEO can be achieved with proper website design and by keeping up-to-date with how to drive visitors to your site. Here are a few recent optimization shifts you need to know about.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
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    <date><![CDATA[February 06, 2012]]></date>
    <pageid><![CDATA[30967]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[How to cash in on banned ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30890.asp]]></link>
    <description><![CDATA[Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dellacosta_chloe_100x100.jpg]]></image100>
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    <date><![CDATA[February 03, 2012]]></date>
    <pageid><![CDATA[30890]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[What new gTLDs mean for your brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30884.asp]]></link>
    <description><![CDATA[ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.]]></description>
    <author><![CDATA[Joshua Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bourne_Josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_bourne_josh_100x100.jpg]]></image100>
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    <date><![CDATA[February 02, 2012]]></date>
    <pageid><![CDATA[30884]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[2011 Super Bowl wins and fails]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30925.asp]]></link>
    <description><![CDATA[From tawdry tactics to comedic storytelling, competing brands will use just about any trick to try and dominate the Super Bowl ad space. Here's a look at the winners and losers of last year's epic ad-off.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
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    <date><![CDATA[February 01, 2012]]></date>
    <pageid><![CDATA[30925]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[1]]></infocusflag>
</item><item>
    <title><![CDATA[9 social media hacks you need to embrace now]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30887.asp]]></link>
    <description><![CDATA[Social media is too complicated for you to be spinning your wheels on activities and behaviors that won't make much difference. These solutions will save you time and propel you forward.]]></description>
    <author><![CDATA[Jay Baer]]></author>
    <authorid><![CDATA[13627]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baer_jay_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_baer_jay_100x100.jpg]]></image100>
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    <date><![CDATA[January 31, 2012]]></date>
    <pageid><![CDATA[30887]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 brands that failed on Facebook ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30897.asp]]></link>
    <description><![CDATA[There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands. ]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
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    <date><![CDATA[January 30, 2012]]></date>
    <pageid><![CDATA[30897]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[Will future employers check your Klout score?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30862.asp]]></link>
    <description><![CDATA[Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you&nbsp;free stuff?) Klout's Garth Holsinger gives us the inside line.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/klout_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/klout_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 27, 2012]]></date>
    <pageid><![CDATA[30862]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to optimize with social media]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30860.asp]]></link>
    <description><![CDATA[As social media continues to grow, media optimizers must turn their attention toward understanding how advertisements fit into the new digital ecosystem. Here are four ways to make sure your ads gel.]]></description>
    <author><![CDATA[Rebecca Denison]]></author>
    <authorid><![CDATA[44709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Denison_Rebecca_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Denison_Rebecca_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 26, 2012]]></date>
    <pageid><![CDATA[30860]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia 25: 2012 Brands Pioneering Online Video]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30874.asp]]></link>
    <description><![CDATA[This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(3).jpg]]></image>
    <image100><![CDATA[/images/headshots/imc-70x70.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 25, 2012]]></date>
    <pageid><![CDATA[30874]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A marketer's guide to engaging the tablet user ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30870.asp]]></link>
    <description><![CDATA[The tablet's popularity proves it's a viable marketing channel not to be ignored. Read this article to better understand what makes the tablet different from other devices, and learn how to leverage&nbsp;it as a critical piece of your mobile marketing strategy.]]></description>
    <author><![CDATA[Doug Heise]]></author>
    <authorid><![CDATA[39514]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heise_doug_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_heise_doug_100x100.jpg]]></image100>
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    <date><![CDATA[January 24, 2012]]></date>
    <pageid><![CDATA[30870]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 reasons Google+ is not a social network]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30864.asp]]></link>
    <description><![CDATA[While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 23, 2012]]></date>
    <pageid><![CDATA[30864]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[9 campaigns that won with humor]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30849.asp]]></link>
    <description><![CDATA[These nine brands did what many try but few succeed in doing -- create funny campaigns that capture our attention and drive action.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 20, 2012]]></date>
    <pageid><![CDATA[30849]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A creative guide to forming keyword lists]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30841.asp]]></link>
    <description><![CDATA[Online marketers intimately understand the importance of SEO, yet few know the tools that can&nbsp;help them achieve their goals. Use these six down and dirty techniques to build a&nbsp;Google-friendly keyword list.]]></description>
    <author><![CDATA[Jessica Bowman]]></author>
    <authorid><![CDATA[39688]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowman_jessica_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_bowman_jessica_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 19, 2012]]></date>
    <pageid><![CDATA[30841]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 marketing buzzwords you need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30831.asp]]></link>
    <description><![CDATA[Our words define us, so identifying emerging terms such as "cloudsourcing" and "gamification" can tell us something about where we're headed, or where we want to go.&nbsp;Here are&nbsp;the seven buzzwords that should be on your lips.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 18, 2012]]></date>
    <pageid><![CDATA[30831]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Can a partnership with the Kardashians save this brand?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30825.asp]]></link>
    <description><![CDATA[This major company is hoping the popularity of the Kardashians will attract sales. Will it be enough to save an ailing brand?]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/Sears_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/sears_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 17, 2012]]></date>
    <pageid><![CDATA[30825]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 digital campaigns to learn from]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30772.asp]]></link>
    <description><![CDATA[These crafty campaigns reveal how far marketing has moved toward embracing digital creativity. Read on to learn from these integrated, multi-execution efforts and powerful one-offs.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 13, 2012]]></date>
    <pageid><![CDATA[30772]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[New technologies to manage social]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30795.asp]]></link>
    <description><![CDATA[The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 12, 2012]]></date>
    <pageid><![CDATA[30795]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why brands will lose if they ignore Google+]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30780.asp]]></link>
    <description><![CDATA[Google+ grew its follower base from zero to 40 million in roughly 90 days, proving -- despite its initial lackluster functionality -- that it's not a platform to be ignored. Here are five essential ways brands and marketers can use Google+.]]></description>
    <author><![CDATA[Daniel Flamberg ]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_flamberg_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 11, 2012]]></date>
    <pageid><![CDATA[30780]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[8 marketing partnerships that succeeded ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30776.asp]]></link>
    <description><![CDATA[To tap the market's full potential, it helps to work together. Here are eight cutting-edge examples of digital marketing alliances to jumpstart your cooperative thinking. ]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
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    <date><![CDATA[January 10, 2012]]></date>
    <pageid><![CDATA[30776]]></pageid>
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    <title><![CDATA[5 new rules for a knock-out pitch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30759.asp]]></link>
    <description><![CDATA[Love 'em or hate 'em, the agency pitch is here to stay. Use this article to make sure your pitch is not just a formulaic, run of the mill boring meeting, but a performance that leaves them begging for more.]]></description>
    <author><![CDATA[Michael Weiss]]></author>
    <authorid><![CDATA[44561]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiss_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_weiss_michael_100x100.jpg]]></image100>
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    <date><![CDATA[January 09, 2012]]></date>
    <pageid><![CDATA[30759]]></pageid>
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    <title><![CDATA[How to harness the power of the meme]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30750.asp]]></link>
    <description><![CDATA[Can marketers tap into the influence of a meme? Sure, but to do so, you need to speak the language. Here's what you need to know. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[January 06, 2012]]></date>
    <pageid><![CDATA[30750]]></pageid>
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    <title><![CDATA[Social media battlefield: Marketing versus PR ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30742.asp]]></link>
    <description><![CDATA[Marketing and public relations professionals have long prided themselves on being expert gatekeepers of communication. Read on for social media insights and advice for brands -- from both perspectives.]]></description>
    <author><![CDATA[Jennifer Mitchell]]></author>
    <authorid><![CDATA[44530]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mitchell_jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_mitchell_jennifer_100x100.jpg]]></image100>
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    <date><![CDATA[January 05, 2012]]></date>
    <pageid><![CDATA[30742]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[Does your agency stink or is it you?]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30725.asp]]></link>
    <description><![CDATA[It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100.jpg]]></image100>
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    <date><![CDATA[January 04, 2012]]></date>
    <pageid><![CDATA[30725]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The uncertain future of the QR code]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30721.asp]]></link>
    <description><![CDATA[Will the future show that QR codes are just a passing advertising fad, or a viable direct response mechanism? It's up to marketers to determine the fate of the QR code. Here's why.]]></description>
    <author><![CDATA[Roger Marquis]]></author>
    <authorid><![CDATA[37878]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Marquis_Roger_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/HS_Marquis_Roger_100x100.jpg]]></image100>
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    <date><![CDATA[January 03, 2012]]></date>
    <pageid><![CDATA[30721]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to find balance with Facebook influentials]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30732.asp]]></link>
    <description><![CDATA[As brands strive to engage people at the highest level of activity, there are a lot of endorsements they can generate at lower levels of participation. Here are some key insights.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70(3).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_schumacher_doug_100x100(2).jpg]]></image100>
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    <date><![CDATA[December 16, 2011]]></date>
    <pageid><![CDATA[30732]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[8 dirty secrets we're afraid to talk about]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30720.asp]]></link>
    <description><![CDATA[We asked digital marketing leaders from Coca-Cola, Gap, Sears, Digitas, and more for their dirty secrets and pet peeves... and they dished!]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/30720_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/30720_100.jpg]]></image100>
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    <date><![CDATA[December 15, 2011]]></date>
    <pageid><![CDATA[30720]]></pageid>
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    <title><![CDATA[4 marketing megatrends you need to watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30690.asp]]></link>
    <description><![CDATA[Is Facebook's star losing its shine? Will our industry finally gain access to better metrics? Let's take a look at these and other recent industry developments and their prospects for the coming year.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meskauskas_jim_100x100.jpg]]></image100>
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    <date><![CDATA[December 14, 2011]]></date>
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    <title><![CDATA[The pros and cons of affiliate marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30615.asp]]></link>
    <description><![CDATA[Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you. ]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_janus_joanna_100x100.jpg]]></image100>
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    <date><![CDATA[December 13, 2011]]></date>
    <pageid><![CDATA[30615]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 creative display ads that will inspire you ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30656.asp]]></link>
    <description><![CDATA[Significant resources, energy, and attention should be given to the creative execution of your online ads. Here are six examples of advertisers that have done just that.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_geifman_ariel_100x100.jpg]]></image100>
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    <date><![CDATA[December 12, 2011]]></date>
    <pageid><![CDATA[30656]]></pageid>
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    <title><![CDATA[How your agency is ripping you off]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30642.asp]]></link>
    <description><![CDATA[Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_seanx_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 09, 2011]]></date>
    <pageid><![CDATA[30642]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 tips to engage the holiday shopper]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30624.asp]]></link>
    <description><![CDATA[As e-commerce sales continue to rise, it's important to provide consumers with engaging content that encourages social sharing. Here are six sure-fire ways to connect with consumers over the holidays. ]]></description>
    <author><![CDATA[ Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
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    <date><![CDATA[December 08, 2011]]></date>
    <pageid><![CDATA[30624]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[iMedia Agency Award Winners 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30647.asp]]></link>
    <description><![CDATA[The inaugural iMedia Agency Awards highlight the most innovative agencies of the last year, as well as those agencies leading the pack in social media, video, mobile, and more. See the full list of winners.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo-agency-award-2011_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/logo-agency-award-2011_100x100.jpg]]></image100>
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    <date><![CDATA[December 07, 2011]]></date>
    <pageid><![CDATA[30647]]></pageid>
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    <title><![CDATA[Top 10 epic fails of 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30631.asp]]></link>
    <description><![CDATA[This year's marketing fails resulted in boycotts, rage-filled tweets, and stern Facebook statuses. Here are the most memorable digital advertising stumbles of 2011. ]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
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    <date><![CDATA[December 06, 2011]]></date>
    <pageid><![CDATA[30631]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[How to talk a client off the ledge]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30596.asp]]></link>
    <description><![CDATA[Dealing with challenging clients is a fact of agency life, so it's best to be prepared for the worst. Use this guide to help steer your clients away from the cliff and toward greener pastures. ]]></description>
    <author><![CDATA[Lisa Kaufmann]]></author>
    <authorid><![CDATA[43922]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaufmann_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kaufmann_lisa_100x100.jpg]]></image100>
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    <date><![CDATA[December 02, 2011]]></date>
    <pageid><![CDATA[30596]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The good and the bad of user-generated video]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30598.asp]]></link>
    <description><![CDATA[User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_whitney_daisy_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[December 01, 2011]]></date>
    <pageid><![CDATA[30598]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Kick-ass subject lines and how to write them]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30584.asp]]></link>
    <description><![CDATA[How do you write a subject line that is so compelling that your audience simply can't pass it up? Here are a few tips to get you started.]]></description>
    <author><![CDATA[Kara Trivunovic]]></author>
    <authorid><![CDATA[41537]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trivunovic_kara_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_trivunovic_kara_100x100.jpg]]></image100>
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    <date><![CDATA[November 30, 2011]]></date>
    <pageid><![CDATA[30584]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A beginner's guide to mobile ad networks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30547.asp]]></link>
    <description><![CDATA[Mobile advertising isn't that different from other forms of online marketing. In fact, if you're already familiar with major web advertising channels and ad networks, you'll be a pro on mobile in no time. Here's how.]]></description>
    <author><![CDATA[Peter Hamilton]]></author>
    <authorid><![CDATA[41675]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hamilton_Peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Hamilton_Peter_100x100.jpg]]></image100>
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    <date><![CDATA[November 29, 2011]]></date>
    <pageid><![CDATA[30547]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The best mobile campaigns of 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30579.asp]]></link>
    <description><![CDATA[The most successful mobile marketing campaigns of the year aren't the ones you might think. Learn how these brands leveraged mobile as an integrated, multi-channel engagement vehicle.]]></description>
    <author><![CDATA[Chris Wayman]]></author>
    <authorid><![CDATA[44036]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wayman_Chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Wayman_Chris_100x100.jpg]]></image100>
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    <date><![CDATA[November 28, 2011]]></date>
    <pageid><![CDATA[30579]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to be a rock star on 8 social media platforms]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30534.asp]]></link>
    <description><![CDATA[Many brands have figured out the basics of social media, but very few have taken it to the next level. Here's a marketer's guide for doing so.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[November 23, 2011]]></date>
    <pageid><![CDATA[30534]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 stories about Steve Jobs that will surprise you]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30234.asp]]></link>
    <description><![CDATA[What took place in Steve's final coversation with Bill Gates? How did the feud with Adobe begin? Don't miss these stories from biographer Walter Isaacson -- including several that go beyond the pages of his book.]]></description>
    <author><![CDATA[Walter Isaacson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/walter_112111_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/walter_112111_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 22, 2011]]></date>
    <pageid><![CDATA[30234]]></pageid>
    <contenttype><![CDATA[video]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 ways you're abusing your best customers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30523.asp]]></link>
    <description><![CDATA[Although digital helps marketers treat people better, it also gives companies unique tools to violate consumer trust and respect. Ask yourself if your company is guilty of these bad behaviors.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_audience_science.gif]]></sponsor>
    <date><![CDATA[November 21, 2011]]></date>
    <pageid><![CDATA[30523]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A social media planner's guide to pleasing the boss]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30497.asp]]></link>
    <description><![CDATA[To be a successful social strategist, you'll need buy-in from the execs in order to move forward with your brilliant marketing plan. Find out how to make them happy.]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <image100><![CDATA[]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 18, 2011]]></date>
    <pageid><![CDATA[30497]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[10 strategic benefits of Google+ brand pages]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30492.asp]]></link>
    <description><![CDATA[Now is the time to define your brand's strategy when it comes to fully maximizing the benefits of Google+. Find out how.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_tom_100x100.jpg]]></image100>
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    <date><![CDATA[November 17, 2011]]></date>
    <pageid><![CDATA[30492]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The iMedia 25: Top innovators in digital marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30491.asp]]></link>
    <description><![CDATA[iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/imedia25-100x100.jpg]]></image100>
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    <date><![CDATA[November 16, 2011]]></date>
    <pageid><![CDATA[30491]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The clients that agencies hate]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30466.asp]]></link>
    <description><![CDATA[Agencies go off the record to reveal their worst client stories -- the funny, the ugly, and the inexplicable. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_lucia_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 15, 2011]]></date>
    <pageid><![CDATA[30466]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[4 ways to get customers to brag about your brand ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30471.asp]]></link>
    <description><![CDATA[Social sharing programs are now must-have elements of social media engagement. Here are the four levels at which your brand should be incentivizing its customers.]]></description>
    <author><![CDATA[Keith Pape]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_pape_keith_100x100.jpg]]></image100>
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    <date><![CDATA[November 14, 2011]]></date>
    <pageid><![CDATA[30471]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Your web analytics crib sheet]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30427.asp]]></link>
    <description><![CDATA[Analysis means understanding the data and finding a pattern. Use this article as your guide to becoming a web analytics rock star. ]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ettinger_andrew_100x100.jpg]]></image100>
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    <date><![CDATA[November 11, 2011]]></date>
    <pageid><![CDATA[30427]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 lessons learned from rap's social media kings]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30476.asp]]></link>
    <description><![CDATA[Find out how MC Hammer, Soulja Boy, and Nicki Minaj turned their small business dreams into major branding successes and became DIY social media stars.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_quinones_dita-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 10, 2011]]></date>
    <pageid><![CDATA[30476]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 media planning mistakes to avoid ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30444.asp]]></link>
    <description><![CDATA[To succeed in media planning, you have to be sharp, stay on your toes, and follow the industry like a hawk. Here are common areas where most planners stumble.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/New_Casale_logo-176x26.gif]]></sponsor>
    <date><![CDATA[November 09, 2011]]></date>
    <pageid><![CDATA[30444]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[11 ways to be a charming marketer]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30414.asp]]></link>
    <description><![CDATA[Digital marketers might work online, but our offline interactions are what make the lasting impressions that lead to professional success. Use this article to ensure you're remembered fondly. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_speakman_ken_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 08, 2011]]></date>
    <pageid><![CDATA[30414]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 signs you're a success on Facebook ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30422.asp]]></link>
    <description><![CDATA[Setting goals for your Facebook efforts doesn't need to feel overly complex or cumbersome. Here are some of the key metrics by which you can judge your brand's success.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_schumacher_doug_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[November 07, 2011]]></date>
    <pageid><![CDATA[30422]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[FTC Chair calls for ad transparency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30430.asp]]></link>
    <description><![CDATA[The industry's most powerful figure weighs in on privacy, transparency, and how social and mobile complicate everything.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_berens_brad_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 04, 2011]]></date>
    <pageid><![CDATA[30430]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A marketer's guide to geek speak]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30417.asp]]></link>
    <description><![CDATA[Despite disparate skill sets and languages spoken by marketers and developers, both teams have to work together as colleagues, not enemies. Here's how to get everyone striving toward common goals.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lieb_rebecca_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 03, 2011]]></date>
    <pageid><![CDATA[30417]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Using social media for customer service: 3 vital tactics ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30392.asp]]></link>
    <description><![CDATA[Companies have no choice but to embrace customer relations through social media if they want to remain relevant. Here's how to make sure you don't drop the ball.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[November 02, 2011]]></date>
    <pageid><![CDATA[30392]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How Coca-Cola will double its business by 2020]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30406.asp]]></link>
    <description><![CDATA[At the root of innovation is unlocking value by leveraging existing and emerging behaviors in new ways. Coca-Cola's senior VP and Wieden + Kennedy's global director weigh in on how to harness this vision. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_berens_brad_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[November 01, 2011]]></date>
    <pageid><![CDATA[30406]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 scary client stories to tell in the dark]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30362.asp]]></link>
    <description><![CDATA[The problems! The missteps! The sheer horror of it all! Check out these client stories and the lessons they offer on how to work better together.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby-tremorvideo-170x26.gif]]></sponsor>
    <date><![CDATA[October 31, 2011]]></date>
    <pageid><![CDATA[30362]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The mobile optimization strategy every brand must employ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30374.asp]]></link>
    <description><![CDATA[Nearly half of all mobile searches on Google and Bing are local, which is why forward-thinking brand marketers are currently investing in optimizing their presences in this arena. Here's how you can too.]]></description>
    <author><![CDATA[Jason Kreidman]]></author>
    <authorid><![CDATA[40839]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kreidman_jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kreidman_jason_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 28, 2011]]></date>
    <pageid><![CDATA[30374]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 social media attitudes that connect with people ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30350.asp]]></link>
    <description><![CDATA[In social media, it's all about attitude. Consider these popular social media personalities that brands can adopt to coincide with their distinct voices.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_boyden_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby-tremorvideo-170x26.gif]]></sponsor>
    <date><![CDATA[October 26, 2011]]></date>
    <pageid><![CDATA[30350]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Your step-by-step guide to acquiring a gTLD]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30356.asp]]></link>
    <description><![CDATA[The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started. ]]></description>
    <author><![CDATA[Josh Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bourne_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_bourne_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 26, 2011]]></date>
    <pageid><![CDATA[30356]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to cure your SEO blindness]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30339.asp]]></link>
    <description><![CDATA[SEO is widely hailed as one of the most effective online marketing strategies, yet we continue to take it for granted. Here are the common SEO mistakes that you should avoid.]]></description>
    <author><![CDATA[Alan Bush]]></author>
    <authorid><![CDATA[41673]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bush_alan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_bush_alan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 25, 2011]]></date>
    <pageid><![CDATA[30339]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 7 deadly sins of Facebook page design]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30331.asp]]></link>
    <description><![CDATA[Is your Facebook page lacking good aesthetics? Or worse, functionality? Let's dive into the biggest mistakes you can make when designing your brand's Facebook page.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[October 24, 2011]]></date>
    <pageid><![CDATA[30331]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 ways to get creative with 140 characters ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30302.asp]]></link>
    <description><![CDATA[Even if 140 characters seems like a beautifully simplified approach to marketing, mastering this concept is still a challenge. Here are several tips for killer ad copy within the confines of a tweet. ]]></description>
    <author><![CDATA[Jon Elvekrog]]></author>
    <authorid><![CDATA[29668]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elvekrog_jon_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_elvekrog_jon_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 21, 2011]]></date>
    <pageid><![CDATA[30302]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Creative director reboot: 6 steps to re-launching yourself]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30300.asp]]></link>
    <description><![CDATA[The world can pass you by if you forget to change with it.&nbsp;Here are the&nbsp;six essentials for anyone trying to position themselves as a contemporary creative leader.]]></description>
    <author><![CDATA[Josh Rose]]></author>
    <authorid><![CDATA[32935]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rose_Josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Rose_Josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 20, 2011]]></date>
    <pageid><![CDATA[30300]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 signs your job is in danger ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30282.asp]]></link>
    <description><![CDATA[What are the top indicators that your digital marketing job might be in jeopardy? Here's the vulture's-eye view.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 19, 2011]]></date>
    <pageid><![CDATA[30282]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to know if your DSP is really working]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30297.asp]]></link>
    <description><![CDATA[How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_buchalter_ari_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 18, 2011]]></date>
    <pageid><![CDATA[30297]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why you shouldn't hire a social media manager ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30276.asp]]></link>
    <description><![CDATA[Before you start filling positions in this fast-growing field, consider whether such hires will truly move you toward your goals. Here are the reasons you might not want to post that job listing.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_70x70.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[October 17, 2011]]></date>
    <pageid><![CDATA[30276]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why the QR code is failing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30267.asp]]></link>
    <description><![CDATA[The current uses of QR codes are just not cutting it. Find out why these tools&nbsp;aren't working and how they can be redeemed.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 14, 2011]]></date>
    <pageid><![CDATA[30267]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[An inside look at Google's approach to marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30262.asp]]></link>
    <description><![CDATA[In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing. ]]></description>
    <author><![CDATA[Doug Edwards]]></author>
    <authorid><![CDATA[41459]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Edwards_Doug_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Edwards_Doug_100x100.jpg/images/headshots/imc_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 13, 2011]]></date>
    <pageid><![CDATA[30262]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The world's worst social media advice: What to ignore ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30254.asp]]></link>
    <description><![CDATA[Every self-proclaimed social media "guru" is happy to tell you what your brand is doing right -- and wrong -- in social media. But these commonly heard opinions aren't as sound as they might seem.]]></description>
    <author><![CDATA[Lori Dicker]]></author>
    <authorid><![CDATA[3106]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dicker_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dicker_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[October 12, 2011]]></date>
    <pageid><![CDATA[30254]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why Facebook fans are useless]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30235.asp]]></link>
    <description><![CDATA[On their own, Facebook "likes" don't hold any value. However, with the right approach, there are smart things that marketers can do to convert fans into true customers. Here's how.]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lake_amielle_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 11, 2011]]></date>
    <pageid><![CDATA[30235]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 5 most memorable banner ads]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30184.asp]]></link>
    <description><![CDATA[The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.]]></description>
    <author><![CDATA[Martin Betoni]]></author>
    <authorid><![CDATA[35229]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_betoni_martin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_betoni_martin_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_dummies_blk_170.gif]]></sponsor>
    <date><![CDATA[October 10, 2011]]></date>
    <pageid><![CDATA[30184]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways you're annoying your online audience]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30191.asp]]></link>
    <description><![CDATA[In the effort to capture attention, ads can easily go from interesting to irritating. Here's how to ensure your ads are well received. ]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100_new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 07, 2011]]></date>
    <pageid><![CDATA[30191]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[What your analytics are really saying ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30125.asp]]></link>
    <description><![CDATA[In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy.]]></description>
    <author><![CDATA[Nicole Rawski]]></author>
    <authorid><![CDATA[21749]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rawski_nicole_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 06, 2011]]></date>
    <pageid><![CDATA[30125]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 ways to lose friends and alienate people in social media ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30157.asp]]></link>
    <description><![CDATA[Too few brands are following time-tested communications best practices when engaging in social media. Avoid making the same mistakes by following these basic principles.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[October 05, 2011]]></date>
    <pageid><![CDATA[30157]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to determine the real value of a Facebook fan]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30099.asp]]></link>
    <description><![CDATA[While many brands are scrambling to establish an ever-growing number of Facebook fans, smart companies are also taking the time to weigh in on the quality of their followers. Here's how you can too.&nbsp; ]]></description>
    <author><![CDATA[Kimberly Struyk ]]></author>
    <authorid><![CDATA[34350]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_struyk_kimberly_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_struyk_kimberly_100x100.jpg/images/headshots/hs_struyk_kimberly_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[October 04, 2011]]></date>
    <pageid><![CDATA[30099]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 new reasons to redesign your website]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30117.asp]]></link>
    <description><![CDATA[Your next website should be crafted with the recent revolutions in online behavior in mind. Here are the foundational attributes that should define how your site is designed and constructed.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg/images/headshots/hs_kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_dummies_blk_170.gif]]></sponsor>
    <date><![CDATA[October 03, 2011]]></date>
    <pageid><![CDATA[30117]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How the "new Facebook" impacts news feed optimization]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30132.asp]]></link>
    <description><![CDATA[Facebook's recent changes to its platform could provide significant advantages for brand marketers. Here's a brief summary of some of these key enhancements, and how they will impact day-to-day marketing. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meldrum_scott_100x100_v3.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 30, 2011]]></date>
    <pageid><![CDATA[30132]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to get the metrics lowdown on Twitter... for free]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30101.asp]]></link>
    <description><![CDATA[So you think Twitter isn't for your brand? Wake up. Get in touch with your inner tweeter with five tools to start energizing your audience engagement.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_quinones_dita-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 29, 2011]]></date>
    <pageid><![CDATA[30101]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Brands redefining social media in 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30043.asp]]></link>
    <description><![CDATA[iMedia presents its 2011 list of brands that are on top when it comes to engaging consumers on social media platforms. See which ones made the cut! ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/imedia25-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 28, 2011]]></date>
    <pageid><![CDATA[30043]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The most cost-effective and undervalued campaign element]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30095.asp]]></link>
    <description><![CDATA[Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_janus_joanna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 27, 2011]]></date>
    <pageid><![CDATA[30095]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Reasons the QR code is not dead]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30047.asp]]></link>
    <description><![CDATA[People love to pick on the humble QR code. But marketers dismiss this simple little tool at their own peril. Here's why the QR code will succeed -- if marketers let it.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_Neustar_170.jpg]]></sponsor>
    <date><![CDATA[September 26, 2011]]></date>
    <pageid><![CDATA[30047]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to optimize your business for local search ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30056.asp]]></link>
    <description><![CDATA[The importance of local search is growing, and it is imperative for your business to get in on the action now. Here are some practical tips to going local on "the big three" -- Bing, Yahoo, and Google.]]></description>
    <author><![CDATA[Jason Kreidman]]></author>
    <authorid><![CDATA[40839]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kreidman_jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kreidman_jason_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 23, 2011]]></date>
    <pageid><![CDATA[30056]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why your mobile site shouldn't be "Flashy"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30039.asp]]></link>
    <description><![CDATA[Marketers are inundated with mobile branding choices these days, but maybe the "less is more" adage is the best approach. Here's how to structure your mobile site for search and usability -- without Flash.]]></description>
    <author><![CDATA[Monica Ho]]></author>
    <authorid><![CDATA[40189]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_monica_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ho_monica_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 22, 2011]]></date>
    <pageid><![CDATA[30039]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 big Facebook opportunities brands are missing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30033.asp]]></link>
    <description><![CDATA[Shouldn't marketers have figured out how to harness the full power of Facebook by now? Here are the facets of the platform that are often overlooked -- but shouldn't be.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_company_170x26_vitrue.jpg]]></sponsor>
    <date><![CDATA[September 21, 2011]]></date>
    <pageid><![CDATA[30033]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to ensure your website works on any device]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/30024.asp]]></link>
    <description><![CDATA[Only a quarter of all phones in the world are smartphones, which means 75 percent of people are struggling to see your mobile site. Responsive design can help ensure your message reaches everyone -- whether on an iPhone, a tablet, or a flip phone.]]></description>
    <author><![CDATA[Tara Loosvelt ]]></author>
    <authorid><![CDATA[39557]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loosvelt_tara_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_loosvelt_tara_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 20, 2011]]></date>
    <pageid><![CDATA[30024]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The right (and wrong) ways to get promoted ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29976.asp]]></link>
    <description><![CDATA[We all want to move up in our digital marketing careers. Here's how to go about doing it.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carr_ried_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 19, 2011]]></date>
    <pageid><![CDATA[29976]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Tips for taking your social media efforts global]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29939.asp]]></link>
    <description><![CDATA[The majority of Facebook and Twitter users live outside the United States -- a tempting prospect for brands looking to reach untapped markets through social media. Before setting your overseas social campaign in motion, review these tips and best practices. ]]></description>
    <author><![CDATA[Jenna Lebel]]></author>
    <authorid><![CDATA[40624]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lebel_jenna_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lebel_jenna_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 16, 2011]]></date>
    <pageid><![CDATA[29939]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to use negative feedback to benefit your brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29961.asp]]></link>
    <description><![CDATA["Your brand is terrible." While sentiments such as this are sprawled across the web, they shouldn't be cause for panic. See why negative feedback can be a positive thing for brands. ]]></description>
    <author><![CDATA[Jamie Pappas ]]></author>
    <authorid><![CDATA[39698 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pappas_jamie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_pappas_jamie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 15, 2011]]></date>
    <pageid><![CDATA[29961]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Facebook content calendars: The 4 vital pieces]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29966.asp]]></link>
    <description><![CDATA[There's more science behind posting to Facebook than you might think. Learn how to determine the optimal frequency, timing, context, and media types for your brand's wall.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_doug_schumacher_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[September 14, 2011]]></date>
    <pageid><![CDATA[29966]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A marketer's guide to finding cash]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29869.asp]]></link>
    <description><![CDATA[In this economic climate, every penny counts. Here are five tips to consider when searching for digital dollars.]]></description>
    <author><![CDATA[Scott Esmond]]></author>
    <authorid><![CDATA[15179]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_esmond_scott_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_esmond_scott_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 13, 2011]]></date>
    <pageid><![CDATA[29869]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons you should love your job ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29885.asp]]></link>
    <description><![CDATA[Why all the stern looks on marketers' faces these days? Now is the best time ever to be in our industry. Here's why.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 12, 2011]]></date>
    <pageid><![CDATA[29885]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[What you need to know about web analytics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29879.asp]]></link>
    <description><![CDATA[As the social media and mobile channels continue to flourish, the ability to measure and understand marketing successes and failures is paramount.&nbsp;Here's an in-depth look at the state of web analytics today. ]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 09, 2011]]></date>
    <pageid><![CDATA[29879]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Marketing beyond Facebook and Twitter]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29862.asp]]></link>
    <description><![CDATA[To truly capitalize on the benefits that the social web offers, brands must research and explore other opportunities. Read about fantastic alternatives and get started today.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 08, 2011]]></date>
    <pageid><![CDATA[29862]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia Digital Showcase: The 10 best branded Facebook apps]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29823.asp]]></link>
    <description><![CDATA[Brands big and small are leveraging Facebook apps to make powerful emotional connections with users. Let's take a look at some of the best work in this small but impactful category.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 07, 2011]]></date>
    <pageid><![CDATA[29823]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why engagement trumps clicks]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29845.asp]]></link>
    <description><![CDATA[While a high click-through rate is great, it is by no means the definitive gauge of a campaign's success. To get and keep customers, brand advertisers need to engage users by providing memorable and positive experiences. ]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_geifman_ariel_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 06, 2011]]></date>
    <pageid><![CDATA[29845]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why the web loses out to reality]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29824.asp]]></link>
    <description><![CDATA[Digital marketing's current approach to the internet misses the true engagement opportunities it can afford. Here's why brands should use their online voices to make real offline connections.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_baskin_jonathan_100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 02, 2011]]></date>
    <pageid><![CDATA[29824]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Print's new role in digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29798.asp]]></link>
    <description><![CDATA[The print industry has been faced with the challenge of moving online, and the process has been unnecessarily slow. Here are six reasons why bits are already the new ink. ]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_geifman_ariel_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[September 01, 2011]]></date>
    <pageid><![CDATA[29798]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 PR nightmares you should have seen coming ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29837.asp]]></link>
    <description><![CDATA[Maintaining good public relations hinges on being prepared. Here are the recommended remedies to the cringe-worthy scenarios in which brands often find themselves.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_naples_mark_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[August 31, 2011]]></date>
    <pageid><![CDATA[29837]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[iMedia's Top 10 Hottest Digital Marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29810.asp]]></link>
    <description><![CDATA[Great marketers know how to cultivate their personal brands as well as those of their clients. This list recognizes both the career accomplishments as well as the "hip stylings" of today's best and brightest in the field of digital marketing.]]></description>
    <author><![CDATA[Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/imc_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 30, 2011]]></date>
    <pageid><![CDATA[29810]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 ways your brand can be more human ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29788.asp]]></link>
    <description><![CDATA[People relate to other people much more so than they relate to companies or institutions. Here's how your brand can tap into that deeper sense of trust.]]></description>
    <author><![CDATA[Francois Gossieaux]]></author>
    <authorid><![CDATA[39594]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossieaux_francois_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gossieaux_francois_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[August 29, 2011]]></date>
    <pageid><![CDATA[29788]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 obstacles preventing online video advertising growth]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29781.asp]]></link>
    <description><![CDATA[Why hasn't digital video advertising blown up yet? Here are some roadblocks preventing its rapid growth -- and ways to overcome them. ]]></description>
    <author><![CDATA[Julia Casale-Amorim ]]></author>
    <authorid><![CDATA[5320]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casale_amorim_julia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_casale_amorim_julia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 26, 2011]]></date>
    <pageid><![CDATA[29781]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 keys to picking the agency that fits your needs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29730.asp]]></link>
    <description><![CDATA[Using the old approach to hiring an agency is like choosing a favorite outfit that doesn't fit anymore. Here's how to select a powerhouse partner that will suit your digital needs.]]></description>
    <author><![CDATA[Erin Ransom]]></author>
    <authorid><![CDATA[40098]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ransom_erin_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ransom_erin_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 25, 2011]]></date>
    <pageid><![CDATA[29730]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 of the best brand homepages on the web]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29769.asp]]></link>
    <description><![CDATA[Your homepage is often the first digital impression that you make on a consumer. But is it a good one? Take a lesson from these brands that have it all figured out.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_wehr_lisa_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 24, 2011]]></date>
    <pageid><![CDATA[29769]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 secrets to extending your brand's "15 minutes of fame"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29760.asp]]></link>
    <description><![CDATA[When a great campaign makes your brand white-hot, you want to keep that excitement going. Learn Madonna's secrets to fanning the fires of fame. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 23, 2011]]></date>
    <pageid><![CDATA[29760]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 ways to create display ads that get noticed]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29747.asp]]></link>
    <description><![CDATA[Nobody pays attention to online ads, right? Wrong. Some ads do stand out. Consider these examples that enticed people to laugh, play, and enjoy.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_geifman_ariel_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 22, 2011]]></date>
    <pageid><![CDATA[29747]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to hire the ultimate community manager]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29755.asp]]></link>
    <description><![CDATA[The wrong person tweeting or writing on a Facebook wall can make a brand look insipid, off-message, or worse. Use this article as a guide to finding and hiring a qualified social media manager. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 19, 2011]]></date>
    <pageid><![CDATA[29755]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why the iAd was a failure]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29733.asp]]></link>
    <description><![CDATA[A year after the iAd's debut, its closed ecosystem has forced advertisers to seek other rich media options. Find out why Apple must change or die.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 18, 2011]]></date>
    <pageid><![CDATA[29733]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 horrible ad placements that could have been avoided]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29720.asp]]></link>
    <description><![CDATA[Bad ad placements can range from uncomfortable associations to outright wastes of money. See how you can avoid these awkward situations.]]></description>
    <author><![CDATA[Andy Ellenthal]]></author>
    <authorid><![CDATA[166]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ellenthal_andy_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ellenthal_andy_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_audience_science.gif]]></sponsor>
    <date><![CDATA[August 17, 2011]]></date>
    <pageid><![CDATA[29720]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why your viral video never went viral]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29721.asp]]></link>
    <description><![CDATA[The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 16, 2011]]></date>
    <pageid><![CDATA[29721]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The 7 dumbest things said during a sales pitch ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29707.asp]]></link>
    <description><![CDATA[Sometimes the things that come out of the mouths of salespeople are practically laughable. Here are a few that no marketer should ever have to hear.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cheyney_sean_100x100.gif]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_audience_science(1).gif]]></sponsor>
    <date><![CDATA[August 15, 2011]]></date>
    <pageid><![CDATA[29707]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 questions to ask your ad network ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29691.asp]]></link>
    <description><![CDATA[These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network. ]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_despres_tricia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 12, 2011]]></date>
    <pageid><![CDATA[29691]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Terrible agency website mistakes]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29698.asp]]></link>
    <description><![CDATA[Is your agency's website a failure? If some of these red flags describe your site, you need to up your game -- now!]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 11, 2011]]></date>
    <pageid><![CDATA[29698]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 people you should never hire]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29676.asp]]></link>
    <description><![CDATA[To avoid making mistakes as you screen new hires, consider these profiles of dangerous candidates.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_macumber_karen_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 10, 2011]]></date>
    <pageid><![CDATA[29676]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The latest trends in social commerce]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29670.asp]]></link>
    <description><![CDATA[Social commerce is evolving quickly, and consumers are sharing products online more than ever. Here's how to harness the growing power of this movement.]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ragovin_jeff_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 09, 2011]]></date>
    <pageid><![CDATA[29670]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Sexy digital brand makeovers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29664.asp]]></link>
    <description><![CDATA[Can digital help reinvent a consumer brand? You bet! Here are three brands that have used digital to transform themselves, and the principles these efforts have in common.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 08, 2011]]></date>
    <pageid><![CDATA[29664]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to transform yourself into a brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29635.asp]]></link>
    <description><![CDATA[Personal brands open up doors and create opportunities -- and they also can do the reverse. Use this article as your guide to boosting the brand of "you" and preventing missteps.]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_speakman_ken_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 05, 2011]]></date>
    <pageid><![CDATA[29635]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to harness the power of mobile moms]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29630.asp]]></link>
    <description><![CDATA[Moms are one of the largest and most influential demographics in mobile. Here's how to make them happy.]]></description>
    <author><![CDATA[Tina Sharkey]]></author>
    <authorid><![CDATA[3607]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharkey_tina_70x70_2.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_sharkey_tina_100x100_2.jpg]]></image100>
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    <date><![CDATA[August 04, 2011]]></date>
    <pageid><![CDATA[29630]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[5 rules for playing nice in the agency sandbox ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29642.asp]]></link>
    <description><![CDATA[When agencies can't collaborate on behalf of a client, the work -- and everyone involved -- suffers. Follow these simple principles to reduce tensions.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Savar_Avi_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 03, 2011]]></date>
    <pageid><![CDATA[29642]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why digital marketing gets stiffed on the P&L]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29632.asp]]></link>
    <description><![CDATA[In order for advertisers to make the case for increased budget allocation to digital media, change needs to occur. Here are the factors limiting an increase in resources, and how to counter this trend. ]]></description>
    <author><![CDATA[Sonny Kim]]></author>
    <authorid><![CDATA[40037]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_sonny_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kim_sonny_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[August 02, 2011]]></date>
    <pageid><![CDATA[29632]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 brands that post terrible Facebook updates ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29615.asp]]></link>
    <description><![CDATA[It's easy for people to "unlike" a brand. Don't tempt them by employing these lazy and irritating tactics.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <date><![CDATA[August 01, 2011]]></date>
    <pageid><![CDATA[29615]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The digital marketer's checklist]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29612.asp]]></link>
    <description><![CDATA[No one wants to work on something they know is misguided. Here are five questions to help keep your team -- and yourself -- on the smart track.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
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    <date><![CDATA[July 29, 2011]]></date>
    <pageid><![CDATA[29612]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why Twitter is for twits ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29609.asp]]></link>
    <description><![CDATA[While there is no denying Twitter's popularity, the verdict is still out on its marketing value. Find out why a tweet isn't worth its weight in feathers.]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_obaiza_osas_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 28, 2011]]></date>
    <pageid><![CDATA[29609]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The iMedia 25: West Coast Agencies to Watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29601.asp]]></link>
    <description><![CDATA[iMedia presents its 2011 list of key West Coast agencies that move, shape, and lead digital. See which ones made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Opinions]]></section>
    <sectionurl><![CDATA[/opinions/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_25_West_Coast_Agency_logo_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia_25_West_Coast_Agency_logo_100.jpg]]></image100>
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    <date><![CDATA[July 27, 2011]]></date>
    <pageid><![CDATA[29601]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[4 deliberately controversial ad campaigns]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29540.asp]]></link>
    <description><![CDATA[Using controversy in ads can bring both positive and negative attention to brands. Here are four examples of ad campaigns that have pushed boundaries and buttons to stir the pot.]]></description>
    <author><![CDATA[Carrie Reichenthal]]></author>
    <authorid><![CDATA[38678]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichenthal_carrie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_reichenthal_carrie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 26, 2011]]></date>
    <pageid><![CDATA[29540]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 reasons Groupon is bad for your business]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29593.asp]]></link>
    <description><![CDATA[Some critics accuse social buying sites of being manipulative and damaging to the industries they purport to serve. Here's why.]]></description>
    <author><![CDATA[Francois Gossieaux]]></author>
    <authorid><![CDATA[39594]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossieaux_francois_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gossieaux_francois_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_sitecore_170.gif]]></sponsor>
    <date><![CDATA[July 25, 2011]]></date>
    <pageid><![CDATA[29593]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 steps brands can take to kiss and make up]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29561.asp]]></link>
    <description><![CDATA[Consumers are becoming more demanding, and brands must alter their strategies for handling mistakes. Here's a guide on how to effectively apologize.]]></description>
    <author><![CDATA[Jen Samples]]></author>
    <authorid><![CDATA[4435]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samples_jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_samples_jennifer_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 22, 2011]]></date>
    <pageid><![CDATA[29561]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why email newsletters are digital litter]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29532.asp]]></link>
    <description><![CDATA[The email newsletter has taken the place of the average marketing mailing. And like traditional mailings, here's why your newsletters might end up in the trash.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_marriott_chris_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 21, 2011]]></date>
    <pageid><![CDATA[29532]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Paid social media: 5 opportunities you're overlooking ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29531.asp]]></link>
    <description><![CDATA[Owned and earned media are great, but if you're ignoring paid opportunities in social media, your strategy is incomplete. Consider exploring these opportunities.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[July 20, 2011]]></date>
    <pageid><![CDATA[29531]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 brands that lost -- and won back -- Latinos]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29539.asp]]></link>
    <description><![CDATA[Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_quinones_dita-100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 19, 2011]]></date>
    <pageid><![CDATA[29539]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[10 reasons to hate the click]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29517.asp]]></link>
    <description><![CDATA[At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_platt_peter_100x100_new.jpg]]></image100>
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    <date><![CDATA[July 18, 2011]]></date>
    <pageid><![CDATA[29517]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[YouTube etiquette for 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29505.asp]]></link>
    <description><![CDATA[Digital marketers small and large must follow several steps to build, share, and succeed on Youtube. This article will help you navigate and conquer the video giant. ]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_whitney_daisy_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 15, 2011]]></date>
    <pageid><![CDATA[29505]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why SEO predictions are a necessary evil]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29483.asp]]></link>
    <description><![CDATA[SEO forecasting doesn't always work, but when it does, it can help you to weather erratic changes in online search. Here's how to separate the good predictions from the bad and the ugly.]]></description>
    <author><![CDATA[Jessica Bowman]]></author>
    <authorid><![CDATA[39688]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowman_jessica_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_bowman_jessica_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 14, 2011]]></date>
    <pageid><![CDATA[29483]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The iMedia 25: East Coast Agencies to Watch]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29504.asp]]></link>
    <description><![CDATA[iMedia presents its 2011 list of key agencies that move, shape, and lead digital. See which ones made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Opinions]]></section>
    <sectionurl><![CDATA[/opinions/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia-25-East-Coast-Agencies-logo-70.jpg]]></image>
    <image100><![CDATA[/images/headshots/iMedia-25-East-Coast-Agencies-logo-100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 13, 2011]]></date>
    <pageid><![CDATA[29504]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The trend that's revolutionizing digital creative]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29395.asp]]></link>
    <description><![CDATA[Read ahead as one creative director goes through the crowdsourcing design process so you don't have to. Is it a boon or bust for digital? ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_doug_schumacher_100x100.jpg]]></image100>
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    <date><![CDATA[July 12, 2011]]></date>
    <pageid><![CDATA[29395]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[When social media goes to hell: 4 action plans]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29490.asp]]></link>
    <description><![CDATA[No matter how carefully planned your strategy is, a brand's social media reputation can burst into flames with little warning. Let's examine four common crises and how to remedy them.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[July 11, 2011]]></date>
    <pageid><![CDATA[29490]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Top 10 Brands in Video: A small brand climbs among the titans]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29479.asp]]></link>
    <description><![CDATA[The regional Alamo Drafthouse makes a surprise appearance on iMedia's June brand video chart by using a novel tactic -- insulting a customer.]]></description>
    <author><![CDATA[Editorial Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alamo_logo_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Alamo_logo_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 08, 2011]]></date>
    <pageid><![CDATA[29479]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[3 user experience principles to live by]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29469.asp]]></link>
    <description><![CDATA[Users desire control and want to know where they are and where they can go at all times. Here is how to keep them behind the wheel with a stronger user experience design strategy.]]></description>
    <author><![CDATA[Tara Loosvelt]]></author>
    <authorid><![CDATA[39557 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loosvelt_tara_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_loosvelt_tara_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 07, 2011]]></date>
    <pageid><![CDATA[29469]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 website functions you need to move to Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29440.asp]]></link>
    <description><![CDATA[Here are the items that once resided on your brand's homepage that shouldn't be there anymore.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_boyden_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_sitecore_170.gif]]></sponsor>
    <date><![CDATA[July 06, 2011]]></date>
    <pageid><![CDATA[29440]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How emerging tech can hurt you  ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29462.asp]]></link>
    <description><![CDATA[With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.]]></description>
    <author><![CDATA[Denise E. Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 05, 2011]]></date>
    <pageid><![CDATA[29462]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[When it's OK to confuse your customers ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29459.asp]]></link>
    <description><![CDATA[Marketers need to know how context can filter cognitive and emotional response -- both in physical and digital environments. If you don't pay attention to these filters, your target consumers may miss your message. Here's why.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_carrabis_joseph.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[July 01, 2011]]></date>
    <pageid><![CDATA[29459]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 mid-year digital trends to watch ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29451.asp]]></link>
    <description><![CDATA[The latest shifts in our industry will dramatically affect how you do your job over the next six months. Read more to see which marketing trends will dominate the rest of 2011.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/kleinberg_adam_100x100.jpg/images/headshots/hs_kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 30, 2011]]></date>
    <pageid><![CDATA[29451]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 brands that were forced to apologize ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29423.asp]]></link>
    <description><![CDATA[When brands make mistakes, apologies are expected. Or are they? Here's a look at some of the biggest brand faux pas in recent memory, and the brand reactions that might surprise you.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Marlo_Jennifer_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[June 29, 2011]]></date>
    <pageid><![CDATA[29423]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 brands leading post-PC era marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29384.asp]]></link>
    <description><![CDATA[As marketers and creatives, we need to put an end to the notion that there is a digital divide separating the physical and the virtual. Here are three brands that are ahead of the pack in this respect.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_broitman_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 28, 2011]]></date>
    <pageid><![CDATA[29384]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 months in review: Digital's biggest trends]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29425.asp]]></link>
    <description><![CDATA[We're halfway there, and it's time to take stock. Let's examine the biggest trends our industry has seen since the dawn of 2011, and their potential staying power for the coming months.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meskauskas_jim_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_viewablemedia_170.gif]]></sponsor>
    <date><![CDATA[June 27, 2011]]></date>
    <pageid><![CDATA[29425]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Beyond Groupon: 5 market-moving trends in social couponing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29415.asp]]></link>
    <description><![CDATA[Social couponing is becoming a billion-dollar business. Let's take a look at the newest trends in social couponing and how your brand can leverage them.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meisenheimer_sonia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 24, 2011]]></date>
    <pageid><![CDATA[29415]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways to stomp out a social media wildfire ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29346.asp]]></link>
    <description><![CDATA[Just like a real wildfire, damage and injury can occur after a social media disaster. Here's how to cover all your bases and keep the mess contained.]]></description>
    <author><![CDATA[Jennifer Samples]]></author>
    <authorid><![CDATA[4435]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samples_jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_samples_jennifer_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 23, 2011]]></date>
    <pageid><![CDATA[29346]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Advanced LinkedIn strategies for marketers]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29335.asp]]></link>
    <description><![CDATA[If you're currently using LinkedIn only to network, you're missing the true power of the platform. Learn how to optimize your personal and company profiles.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_vitrue_170.gif]]></sponsor>
    <date><![CDATA[June 22, 2011]]></date>
    <pageid><![CDATA[29335]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 ways to fail at social media ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29308.asp]]></link>
    <description><![CDATA[We still don't know how to measure social media success -- or failure. Here are four ways to tell your investment isn't paying off. ]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_baskin_jonathan_100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 21, 2011]]></date>
    <pageid><![CDATA[29308]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 Facebook changes marketers need to know]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29314.asp]]></link>
    <description><![CDATA[Is the constant flow of Facebook changes causing your head to spin? This article lays out all of the recent changes in one spot.]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_ragovin_jeff_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 20, 2011]]></date>
    <pageid><![CDATA[29314]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 things brands should never do on Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29273.asp]]></link>
    <description><![CDATA[You can't please everyone on Facebook, but that doesn't mean you shouldn't try. When establishing a brand presence on this popular social platform, don't alienate or offend your fan base -- or else.]]></description>
    <author><![CDATA[Charles Lauller]]></author>
    <authorid><![CDATA[39327]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lauller_charles_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lauller_charles_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 17, 2011]]></date>
    <pageid><![CDATA[29273]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 awesome website redesigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29288.asp]]></link>
    <description><![CDATA[Going under the knife is a scary prospect, but when it comes to websites, it can be a saving grace. Check out how great redesigns gave these brands more than a face lift.&nbsp;]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_obaiza_osas_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 16, 2011]]></date>
    <pageid><![CDATA[29288]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 of the best multi-screen campaigns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29279.asp]]></link>
    <description><![CDATA[The proliferation of new connected devices is enough to make any marketer dizzy. Here are the brands that understand what it takes to thrive in this multi-screen landscape.]]></description>
    <author><![CDATA[Bobby Figueroa]]></author>
    <authorid><![CDATA[12344]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_figueroa_bobby_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_figueroa_bobby_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_viewablemedia_170.gif]]></sponsor>
    <date><![CDATA[June 15, 2011]]></date>
    <pageid><![CDATA[29279]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 ways brands are wasting money on video]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29245.asp]]></link>
    <description><![CDATA[Video is one of the best tools in the digital marketing arsenal, but many brands are throwing away their dollars in its name. Use this article to make sure you're spending wisely.]]></description>
    <author><![CDATA[Kelly McEttrick ]]></author>
    <authorid><![CDATA[38686]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcettrick_kelly_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_mcettrick_kelly_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 14, 2011]]></date>
    <pageid><![CDATA[29245]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 new (and powerful) targeting methods ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29253.asp]]></link>
    <description><![CDATA[In the targeting game, we're always looking for new data and insights. Check out these novel approaches that are making a real difference for brands.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_audience_science.gif]]></sponsor>
    <date><![CDATA[June 13, 2011]]></date>
    <pageid><![CDATA[29253]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Revamp your web analytics in 30 days]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29236.asp]]></link>
    <description><![CDATA[Is it time for a metrics makeover? Use this practical guide to help streamline your analytics development.]]></description>
    <author><![CDATA[Andrew Edwards]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_edwards_andrews_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 10, 2011]]></date>
    <pageid><![CDATA[29236]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why your brand loyalty is failing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29218.asp]]></link>
    <description><![CDATA[According to a recent Forrester survey, 40 percent of CMOs admit their brand loyalty programs underperform. Find out how to fix this crucial campaign element. ]]></description>
    <author><![CDATA[Luca S. Paderni]]></author>
    <authorid><![CDATA[39265]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paderni_luca_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_paderni_luca_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 09, 2011]]></date>
    <pageid><![CDATA[29218]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Top 5 reasons why mobile sites fail ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29239.asp]]></link>
    <description><![CDATA[Why do we insist on torturing customers with our abominable mobile websites? Consider these simple recommendations based on the most common blunders.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_BuddyMedia_170_110110.gif]]></sponsor>
    <date><![CDATA[June 08, 2011]]></date>
    <pageid><![CDATA[29239]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How "ugly" can boost your campaign]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29213.asp]]></link>
    <description><![CDATA[Marketers often strive for a beautiful website or ad, but does lovely creative actually convert? Find out why the ugly bird gets the worm.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 07, 2011]]></date>
    <pageid><![CDATA[29213]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Outstanding brand blogs you should check out ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29220.asp]]></link>
    <description><![CDATA[Blogs can deliver great value to brands -- but only if done right. Consider these brands that have successfully translated their marketing messages into engaging forums.]]></description>
    <author><![CDATA[Sarah Kotlova]]></author>
    <authorid><![CDATA[15594]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kotlova_sarah_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kotlova_sarah_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_BuddyMedia_170.gif]]></sponsor>
    <date><![CDATA[June 06, 2011]]></date>
    <pageid><![CDATA[29220]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Big names and bigger surprises]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29209.asp]]></link>
    <description><![CDATA[iMedia's May brand video chart features some of the best and brightest online brand stars, along with a few unlikely players. Check out the first installment of this new industry resource.]]></description>
    <author><![CDATA[Editorial Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/TMobile-Royal-Wedding_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/TMobile-Royal-Wedding.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 03, 2011]]></date>
    <pageid><![CDATA[29209]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[3 ways to segment your Facebook fan base]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29201.asp]]></link>
    <description><![CDATA[It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meldrum_scott_100x100_v3.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[June 02, 2011]]></date>
    <pageid><![CDATA[29201]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 insanely affordable video marketing tactics]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29178.asp]]></link>
    <description><![CDATA[Online video is now a necessity. Thankfully, it's easier than ever to get in the game. Consider these low-cost strategies for launching a robust video marketing program.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_prescott_jason_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_Yume_170.gif]]></sponsor>
    <date><![CDATA[June 01, 2011]]></date>
    <pageid><![CDATA[29178]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why everything you know about demographics is wrong]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29166.asp]]></link>
    <description><![CDATA[As ad targeting gets more sophisticated, marketers are becoming increasingly adept at slicing and dicing audiences. But does that mean traditional demographics are a thing of the past?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 31, 2011]]></date>
    <pageid><![CDATA[29166]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[9 social media questions you're afraid to ask]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29125.asp]]></link>
    <description><![CDATA[Many brands are still unsure of how best to use Facebook and Twitter to their advantage. Learn how to tailor your social media strategy with these no-nonsense answers. ]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <image100><![CDATA[]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 27, 2011]]></date>
    <pageid><![CDATA[29125]]></pageid>
    <contenttype><![CDATA[]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 awesome ways brands are using location-based marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29067.asp]]></link>
    <description><![CDATA[Here's why it's time for brands to test location-based marketing strategies, while customers are both curious and forgiving.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meisenheimer_sonia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 26, 2011]]></date>
    <pageid><![CDATA[29067]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Free analytics tools you should be using ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29143.asp]]></link>
    <description><![CDATA[Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
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    <date><![CDATA[May 25, 2011]]></date>
    <pageid><![CDATA[29143]]></pageid>
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    <title><![CDATA[5 trends that could take down Facebook]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29065.asp]]></link>
    <description><![CDATA[Facebook is on top now, but what's stopping it from going the way of Myspace in a few years? Here are the industry shifts that could sink Zuckerberg. ]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_dave_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_knox_dave_100x100.jpg]]></image100>
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    <date><![CDATA[May 24, 2011]]></date>
    <pageid><![CDATA[29065]]></pageid>
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    <title><![CDATA[5 tips for building a super-sticky Facebook page ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29100.asp]]></link>
    <description><![CDATA[Your goal on Facebook should be to create an experience that makes users want to return and engage more. Here's how you can make your page socially sticky.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
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    <date><![CDATA[May 23, 2011]]></date>
    <pageid><![CDATA[29100]]></pageid>
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    <title><![CDATA[New keys to mastering consumer perception and behavior]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29106.asp]]></link>
    <description><![CDATA[The guiding principles for direct response and branding initiatives are about to be turned upside down. Here's why most marketers miss the mark when it comes to converting consumers.<BR>]]></description>
    <author><![CDATA[Jason Burnham]]></author>
    <authorid><![CDATA[62]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burnham_jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_burnham_jason_100x100.jpg]]></image100>
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    <date><![CDATA[May 20, 2011]]></date>
    <pageid><![CDATA[29106]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A newbie's guide to surviving digital]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29088.asp]]></link>
    <description><![CDATA[There are few career paths as exciting as digital marketing, but it's always good to remember what it takes to succeed in this chaotic yet exciting space.]]></description>
    <author><![CDATA[Julie Roehm]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Opinions]]></section>
    <sectionurl><![CDATA[/opinions/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_roehm_julie_100x100.jpg]]></image100>
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    <date><![CDATA[May 19, 2011]]></date>
    <pageid><![CDATA[29088]]></pageid>
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</item><item>
    <title><![CDATA[Lessons from brands that were spanked by Google]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29083.asp]]></link>
    <description><![CDATA[It is better to learn from the mistakes of others than to make the mistakes yourself. Let's take a look at what we can glean from recent black-hat SEO scandals.]]></description>
    <author><![CDATA[Ramsay Crooks]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_crooks_ramsay_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_adgooroo_170.gif]]></sponsor>
    <date><![CDATA[May 18, 2011]]></date>
    <pageid><![CDATA[29083]]></pageid>
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    <title><![CDATA[Demystifying the tween demographic]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29060.asp]]></link>
    <description><![CDATA[The tween demographic presents a great opportunity for marketers to build a relationship that can last through teen years and beyond. Find out how five brands did it right. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
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    <date><![CDATA[May 17, 2011]]></date>
    <pageid><![CDATA[29060]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 reasons social media is a waste of marketing dollars]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29053.asp]]></link>
    <description><![CDATA[Recent industry news suggests that social media campaigns haven't proven to be viable marketing activities. Learn where brands are going wrong -- and how they can get back on track.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <image100><![CDATA[/images/headshots/hs_baskin_jonathan_100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 16, 2011]]></date>
    <pageid><![CDATA[29053]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[5 signs people think your brand is a social media liar]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29047.asp]]></link>
    <description><![CDATA[Many companies come across as insincere on social despite their best efforts. Read ahead for five signs that your message has gone awry -- and solutions to get you back on track. ]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_shankman_peter_100x100.jpg]]></image100>
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    <date><![CDATA[May 13, 2011]]></date>
    <pageid><![CDATA[29047]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[Surprising insights into online shopping patterns ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29040.asp]]></link>
    <description><![CDATA[Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
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    <date><![CDATA[May 12, 2011]]></date>
    <pageid><![CDATA[29040]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[New lessons from 6 tweets gone wrong]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29030.asp]]></link>
    <description><![CDATA[A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history. ]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Marlo_Jennifer_100x100.jpg]]></image100>
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    <date><![CDATA[May 11, 2011]]></date>
    <pageid><![CDATA[29030]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Mobile is dead: 5 marketing trends]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29035.asp]]></link>
    <description><![CDATA[As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. <BR>]]></description>
    <author><![CDATA[Brian Monahan]]></author>
    <authorid><![CDATA[822]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_monahan_brian_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_monahan_brian_100x100.jpg]]></image100>
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    <date><![CDATA[May 10, 2011]]></date>
    <pageid><![CDATA[29035]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The secrets behind successful landing pages ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28959.asp]]></link>
    <description><![CDATA[First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_gerber_evan_100x100.jpg]]></image100>
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    <date><![CDATA[May 09, 2011]]></date>
    <pageid><![CDATA[28959]]></pageid>
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    <title><![CDATA[6 signs your client isn't happy ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/29015.asp]]></link>
    <description><![CDATA[Is your client rethinking its relationship with your agency? Look for the telltale signs, and consider these strategies for salvaging an account that may be in jeopardy.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
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    <date><![CDATA[May 05, 2011]]></date>
    <pageid><![CDATA[29015]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to ruin your brand's online reputation in 6 easy steps ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28957.asp]]></link>
    <description><![CDATA[If you are looking to lose customer goodwill and squander your brand equity, here are the latest tactics you should put into practice.]]></description>
    <author><![CDATA[Jamie Beckland]]></author>
    <authorid><![CDATA[33049]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Beckland_Jamie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Beckland_Jamie_100x100.jpg]]></image100>
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    <date><![CDATA[May 04, 2011]]></date>
    <pageid><![CDATA[28957]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A survival guide for startup agencies ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28938.asp]]></link>
    <description><![CDATA[Thinking of starting your own shop? Find out what these agencies really learned in their first year of business, and how you can use that information to make your startup succeed. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[May 03, 2011]]></date>
    <pageid><![CDATA[28938]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why DSPs need to open up, or shut up ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28944.asp]]></link>
    <description><![CDATA[Every DSP claims to have an "algorithm" for RTB, but they can't all back it up. Consider these insights on why algorithms are important and how to tell if your DSP really has one. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_buchalter_ari_100.jpg]]></image100>
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    <date><![CDATA[April 29, 2011]]></date>
    <pageid><![CDATA[28944]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The shortcomings of Facebook "likes"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28932.asp]]></link>
    <description><![CDATA[One of Facebook's most popular features offers no opportunity for further dialogue with consumers. Learn why you should not be relying on "likes" alone.]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lake_amielle_100x100.jpg]]></image100>
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    <date><![CDATA[April 28, 2011]]></date>
    <pageid><![CDATA[28932]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[Top social media platforms for businesses]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28940.asp]]></link>
    <description><![CDATA[Consumer-facing brand marketers are wild about social media, but business-to-business marketers have been more skeptical about the value. Consider this proof that social marketing can and will work for B2B companies too.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lewis_kent_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_viewablemedia_170.gif]]></sponsor>
    <date><![CDATA[April 27, 2011]]></date>
    <pageid><![CDATA[28940]]></pageid>
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    <title><![CDATA[7 habits of highly effective tablet marketers ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28931.asp]]></link>
    <description><![CDATA[We're still figuring out the best ways to engage with consumers on their tablets. Check out these surefire tips to help you through the process. ]]></description>
    <author><![CDATA[Andrew Solmssen]]></author>
    <authorid><![CDATA[38603]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_solmssen_andrew_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_solmssen_andrew_100x100.jpg]]></image100>
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    <date><![CDATA[April 26, 2011]]></date>
    <pageid><![CDATA[28931]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[5 new online media-planning rules]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28892.asp]]></link>
    <description><![CDATA[The media-planning environment is constantly changing. So too must the guidelines our industry lives by. Consider these ways to get the most from your media plan.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Watson_Katelyn_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_viewablemedia_170.gif]]></sponsor>
    <date><![CDATA[April 25, 2011]]></date>
    <pageid><![CDATA[28892]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The 10-minute guide to digital out-of-home ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28902.asp]]></link>
    <description><![CDATA[With $3.5 billion in sales expected for 2011, DOOH is way too big for anyone to ignore. Get a succinct download on this fast-growing media category.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 22, 2011]]></date>
    <pageid><![CDATA[28902]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[An essential guide to expanding your agency]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28889.asp]]></link>
    <description><![CDATA[Are you thinking about adding a practice area to your agency? Before you do, you might want to take a moment and hear from some peers about what you need to know before you flip the switch. <BR>]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 21, 2011]]></date>
    <pageid><![CDATA[28889]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 ways Facebook is changing search marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28875.asp]]></link>
    <description><![CDATA[As Facebook grows in size and influence, it is affecting how consumers access information. Consider these implications for search and learn how you can stay ahead of the curve.]]></description>
    <author><![CDATA[Stephen Anderson ]]></author>
    <authorid><![CDATA[38021]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_stephen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_stephen_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 20, 2011]]></date>
    <pageid><![CDATA[28875]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 fantastic examples of interactive video ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28870.asp]]></link>
    <description><![CDATA[Many brands are missing opportunities in online video due to poor execution. Check out these examples of companies that understand the finer points.]]></description>
    <author><![CDATA[David Sanderson]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_sanderson_david_100x100.jpg]]></image100>
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    <date><![CDATA[April 19, 2011]]></date>
    <pageid><![CDATA[28870]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 Facebook lessons from Apple vs. Google ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28863.asp]]></link>
    <description><![CDATA[Facebook is an incredible medium for stirring the fires of fan engagement. See the lessons one agency gleaned from its social media experiment -- one year and 55,000 "likes" later.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_clarke_david_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 18, 2011]]></date>
    <pageid><![CDATA[28863]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to plug in to mom ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28856.asp]]></link>
    <description><![CDATA[Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_harris_jodi_V2100x100.JPG]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 15, 2011]]></date>
    <pageid><![CDATA[28856]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[10 simple tips for Facebook and Twitter success]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28857.asp]]></link>
    <description><![CDATA[Social media is a vital part of digital strategy, but how do you ensure you are engaging with consumers in a relevant and meaningful way? Use these tips to make sure the right message is coming across. ]]></description>
    <author><![CDATA[Julie Glassman]]></author>
    <authorid><![CDATA[38287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glassman_julie_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_glassman_julie_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 14, 2011]]></date>
    <pageid><![CDATA[28857]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 more reasons to hate Google ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28834.asp]]></link>
    <description><![CDATA[A company doesn't have to be evil to be worthy of hatred. Let's examine traits and practices that give marketers cause for concern over the path that our once-beloved Google has followed.]]></description>
    <author><![CDATA[Sean X Cummings ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Search Engines]]></section>
    <sectionurl><![CDATA[/searchengines/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 13, 2011]]></date>
    <pageid><![CDATA[28834]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The marketer's dilemma: Privacy and consumer control]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28842.asp]]></link>
    <description><![CDATA[If you work in the digital industry, you need to be aware of the issues raised by the WAA Code of Ethics and why it's taking center-stage as the online privacy debate heats up.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/5761.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dainow_brandt_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 12, 2011]]></date>
    <pageid><![CDATA[28842]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 reasons to hate Google ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28827.asp]]></link>
    <description><![CDATA[At some point, Google started to believe its own hype; in that moment, it became lost. Consider this evidence that the search giant has officially crossed the line between confidence and arrogance.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Search Engines]]></section>
    <sectionurl><![CDATA[/searchengines/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_cummings_sean_100-new.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 11, 2011]]></date>
    <pageid><![CDATA[28827]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[What's working, and what's not, for tablet marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28817.asp]]></link>
    <description><![CDATA[Will tablets hit their tipping point this year? And what benefits do they provide over other digital channels? Find out what Organic's emerging platforms strategist sees for this booming technology. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_harris_jodi_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 08, 2011]]></date>
    <pageid><![CDATA[28817]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Location-based services: What to invest in, what to ignore]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28814.asp]]></link>
    <description><![CDATA[Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_lucia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 07, 2011]]></date>
    <pageid><![CDATA[28814]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[8 ground-breaking websites ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28806.asp]]></link>
    <description><![CDATA[While there is no preset formula for creating a stellar website, there are a few notable commonalities that winning examples share. Consider these innovative executions.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Marlo_Jennifer_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 06, 2011]]></date>
    <pageid><![CDATA[28806]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Why viral video is a waste of money]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28787.asp]]></link>
    <description><![CDATA[Your brand just has to have a viral video for its next campaign, right? But is this an attainable goal? Find out what agencies really think when they hear the phrase "viral video." ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 05, 2011]]></date>
    <pageid><![CDATA[28787]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[4 cool video campaigns you might have missed ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28782.asp]]></link>
    <description><![CDATA[Brands are approaching video in a variety of new and creative ways. Here are several exceptional examples that all marketers should check out.]]></description>
    <author><![CDATA[Jason Krebs]]></author>
    <authorid><![CDATA[312]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Krebs_Jason_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Krebs_Jason_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_Yume_170.gif]]></sponsor>
    <date><![CDATA[April 04, 2011]]></date>
    <pageid><![CDATA[28782]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 new ways brands can go mobile]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28758.asp]]></link>
    <description><![CDATA[Mobile is growing and cutting-edge brands are gearing up to ride the wave. Avoid a wipeout and rise to the top by heeding these do's and don'ts&nbsp;of mobile marketing.]]></description>
    <author><![CDATA[Josh Lovison ]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_lovison_josh_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[April 01, 2011]]></date>
    <pageid><![CDATA[28758]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Critical mom blogger realities that you're overlooking]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28682.asp]]></link>
    <description><![CDATA[The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 31, 2011]]></date>
    <pageid><![CDATA[28682]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 things you need to know about location-based marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28765.asp]]></link>
    <description><![CDATA[Whether you're ready to get started or still weighing your options, here are some considerations when plotting your brand's location-based strategy.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meisenheimer_sonia_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 30, 2011]]></date>
    <pageid><![CDATA[28765]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[7 brands that post awesome Facebook updates ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28736.asp]]></link>
    <description><![CDATA[As Facebook implements more ways for users to control the content in their news feeds, brands need to be especially creative to make the cut. Consider these proven approaches.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_friedman_lauren_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 28, 2011]]></date>
    <pageid><![CDATA[28736]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Missed opportunities in location-based marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28729.asp]]></link>
    <description><![CDATA[The ability to influence consumer behavior at or near the point of sale is a compelling opportunity. Learn why the challenges to launching such programs are fewer than you might think.]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 25, 2011]]></date>
    <pageid><![CDATA[28729]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How one company bucked the marketing status quo]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28727.asp]]></link>
    <description><![CDATA[Shifting media consumption patterns require marketers to turn some long-held best practices on their head. Visa's global CMO discusses how his company did just that. ]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 25, 2011]]></date>
    <pageid><![CDATA[28727]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The future of social gaming  ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28680.asp]]></link>
    <description><![CDATA[Social gaming is transforming the way people interact online. With rising time spent and numbers of users, it's a great time for brands to take notice of this medium's tremendous potential. <BR>]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_obaiza_osas_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 24, 2011]]></date>
    <pageid><![CDATA[28680]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[6 companies we don't want to see fail ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28720.asp]]></link>
    <description><![CDATA[As the economy rebounds, many companies are not out of the woods yet. Some will fail. Here are a few that marketers should pray do not.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_kleinberg_adam_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_audience_science(1).gif]]></sponsor>
    <date><![CDATA[March 23, 2011]]></date>
    <pageid><![CDATA[28720]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to harness the marketing power of humor ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28675.asp]]></link>
    <description><![CDATA[Savvy advertisers can employ humor to persuade and encourage loyalty among consumers. Learn when, how, and why laughter can be the best marketing medicine.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 22, 2011]]></date>
    <pageid><![CDATA[28675]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[The internet's most annoying campaigns  ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28689.asp]]></link>
    <description><![CDATA[Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Marlo_Jennifer_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 21, 2011]]></date>
    <pageid><![CDATA[28689]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[A surprising way to win with social ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28686.asp]]></link>
    <description><![CDATA[Your social networking skills and creative approach can lead to immeasurable online reach and brand awareness in the realm of games. Check out the brands that are scoring big in this field. ]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_obaiza_osas_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 18, 2011]]></date>
    <pageid><![CDATA[28686]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[How to apply real-time benefits to premium ads ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28670.asp]]></link>
    <description><![CDATA[New technologies that combine the processes for buying, managing, and optimizing media can benefit both buyers and sellers. Here are five reasons you should get involved in the private marketplace for premium ads. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_buchalter_ari_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[March 17, 2011]]></date>
    <pageid><![CDATA[28670]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[Digital marketing's "next big things"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28661.asp]]></link>
    <description><![CDATA[In an industry obsessed with predicting the future, a little logic can go a long way. Take a look at this formula for forecasting which trends will become game changers.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_macumber_karen_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_interclick_bw_170.jpg]]></sponsor>
    <date><![CDATA[March 16, 2011]]></date>
    <pageid><![CDATA[28661]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
</item><item>
    <title><![CDATA[5 brands that got flogged by blogs]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28627.asp]]></link>
    <description><![CDATA[Bloggers don't hesitate to voice their objections to a brand. Read about five examples where the points raised caused major problems for the company in question, and learn from their mistakes.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
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    <date><![CDATA[March 15, 2011]]></date>
    <pageid><![CDATA[28627]]></pageid>
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    <title><![CDATA[Signs your email program is dying ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28615.asp]]></link>
    <description><![CDATA[Subtle trends in your campaign performance might point to a serious underlying illness. Here are some warning signs you don't want to ignore.]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_mills_jeff_100x100.jpg]]></image100>
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    <date><![CDATA[March 14, 2011]]></date>
    <pageid><![CDATA[28615]]></pageid>
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    <title><![CDATA[How to harness the "Sheen Effect" for your brand ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28638.asp]]></link>
    <description><![CDATA[Not sure how your brand can leverage the power of a big-name partner? Take the advice of some top entertainment partnership strategists as they reveal key processes, tips, and common mistakes to avoid.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shekar_Madhuri_new_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Shekar_Madhuri_new_100.jpg]]></image100>
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    <date><![CDATA[March 11, 2011]]></date>
    <pageid><![CDATA[28638]]></pageid>
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    <title><![CDATA[The ABCs of the DMP  ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28624.asp]]></link>
    <description><![CDATA[People are talking about so-called data management platforms, but will they make a real difference for your brand? Find out why the industry really needs to know about this new kind of marketing services provider.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
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    <date><![CDATA[March 10, 2011]]></date>
    <pageid><![CDATA[28624]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[10 silly questions clients love to ask ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28609.asp]]></link>
    <description><![CDATA[There's a good deal of ignorance out there with regard to our industry. Consider these uniformed client questions and learn how to formulate savvy answers.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_zimmerman_denise_100x100.jpg]]></image100>
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    <date><![CDATA[March 09, 2011]]></date>
    <pageid><![CDATA[28609]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to get the most out of a conference ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28586.asp]]></link>
    <description><![CDATA[Industry events can be time well spent, but making the most of conferences is an art. Find out what you need to do to make your next tradeshow a masterpiece.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Opinions]]></section>
    <sectionurl><![CDATA[/opinions/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100.jpg]]></image100>
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    <date><![CDATA[March 08, 2011]]></date>
    <pageid><![CDATA[28586]]></pageid>
    <contenttype><![CDATA[feature]]></contenttype>
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    <title><![CDATA[7 marketing tech trends you can't miss ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28597.asp]]></link>
    <description><![CDATA[The future is now. Consider all these fancy new technologies and trends you have to look forward to this year.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_anderson_eric_100x100.jpg]]></image100>
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    <date><![CDATA[March 07, 2011]]></date>
    <pageid><![CDATA[28597]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The next big things in video marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28593.asp]]></link>
    <description><![CDATA[Online video has experienced a meteoric rise, but with that comes fierce competition for eyeballs and ad share. Here's what YouTube, Boxee, Hulu, and Xbox Live have planned to keep them on top. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
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    <date><![CDATA[March 04, 2011]]></date>
    <pageid><![CDATA[28593]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[Why the digital agency will never die ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28584.asp]]></link>
    <description><![CDATA[While some might think that social platforms eliminate the need for a creative agency, in truth, these partners are vital to a brand's storytelling efforts. Find out why. &nbsp;]]></description>
    <author><![CDATA[Russell Scott ]]></author>
    <authorid><![CDATA[5722]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_russell_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_scott_russell_100x100.jpg]]></image100>
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    <date><![CDATA[March 03, 2011]]></date>
    <pageid><![CDATA[28584]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[9 branded apps that people love ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28577.asp]]></link>
    <description><![CDATA[There is no predetermined formula for a successful branded app, but there are plenty of winners from which to take lessons. Consider these four distinct approaches to the app world, and meet the brands that pioneered them.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_Marlo_Jennifer_100x100.jpg]]></image100>
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    <date><![CDATA[March 02, 2011]]></date>
    <pageid><![CDATA[28577]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[How to extend the life of the banner ad]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28565.asp]]></link>
    <description><![CDATA[There's a certain advantage to sustaining the life of your Super Bowl ads, but shouldn't the rest of your campaigns add the same value? Here are some tips for creating a handy catalog of your creative. ]]></description>
    <author><![CDATA[Courtney Nowicki]]></author>
    <authorid><![CDATA[33630]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nowick_courtney_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nowick_courtney_100.jpg]]></image100>
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    <date><![CDATA[March 01, 2011]]></date>
    <pageid><![CDATA[28565]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The best marketing advice I've ever received ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28558.asp]]></link>
    <description><![CDATA[There's no shortage of suggestions circling our industry, but it's up to you to separate the good from the bad. These insights will help.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_doug_schumacher_100x100.jpg]]></image100>
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    <date><![CDATA[February 28, 2011]]></date>
    <pageid><![CDATA[28558]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[How to start building your brand ambassador community ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28554.asp]]></link>
    <description><![CDATA[Blogger communities can help promote -- or doom -- companies, products, and services that fall into their areas of interest. Find out how you can harness their power for the good of your brand. ]]></description>
    <author><![CDATA[Joanna Janus ]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Social Media]]></section>
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    <image100><![CDATA[/images/headshots/hs_janus_joanna_100x100.jpg]]></image100>
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    <date><![CDATA[February 25, 2011]]></date>
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    <title><![CDATA[How to design and develop for mobile sites]]></title>
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    <description><![CDATA[Creating a mobile site is a necessary -- but often frustrating -- task for digital marketers. Take a look at this step-by-step guide to getting it right.]]></description>
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    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[Mobile]]></section>
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    <image><![CDATA[/images/content/Mark_Simpson_70x70.jpg]]></image>
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    <date><![CDATA[February 24, 2011]]></date>
    <pageid><![CDATA[28537]]></pageid>
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    <title><![CDATA[Brands that have mastered content marketing ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28523.asp]]></link>
    <description><![CDATA[Content marketing is not just a tactic. It's a new way of thinking about your entire marketing strategy. Let's meet the brands that do it best.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image100><![CDATA[/images/headshots/hs_rose_rob_100x100.jpg]]></image100>
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    <title><![CDATA[The most underestimated social media asset]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28434.asp]]></link>
    <description><![CDATA[Your employees are the most valuable assets your brand has in forging social media connections. Learn how to inspire and enable your workforce.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
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    <date><![CDATA[February 22, 2011]]></date>
    <pageid><![CDATA[28434]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Why outsourcing media makes you a better expert ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28512.asp]]></link>
    <description><![CDATA[Afraid to farm out your media planning operations because of quality or control concerns? Take a look at some scenarios where outsourcing can improve your client service.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_nichols_jim_100new.jpg]]></image100>
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    <date><![CDATA[February 18, 2011]]></date>
    <pageid><![CDATA[28512]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[A simple guide to how ad exchanges work]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28506.asp]]></link>
    <description><![CDATA[No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_dreller_josh_100x100.jpg]]></image100>
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    <date><![CDATA[February 17, 2011]]></date>
    <pageid><![CDATA[28506]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[8 things every marketer should know about the iAd ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28499.asp]]></link>
    <description><![CDATA[Not all brands are ready for an iAd campaign. Consider these points when deciding whether the platform warrants your mobile marketing dollars.]]></description>
    <author><![CDATA[Christina Goodman]]></author>
    <authorid><![CDATA[2961]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodman_christina_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_goodman_christina_100x100.jpg]]></image100>
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    <date><![CDATA[February 16, 2011]]></date>
    <pageid><![CDATA[28499]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
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    <title><![CDATA[An overlooked route to viral success]]></title>
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    <description><![CDATA[Despite the popularity of avatar-based marketing efforts, marketers are missing out on a more powerful method to create a highly personalized and emotional experience for each individual user.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_glauberman_steve_100x100.jpg]]></image100>
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    <date><![CDATA[February 15, 2011]]></date>
    <pageid><![CDATA[28490]]></pageid>
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    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Top 10 analytics tools for social media ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28476.asp]]></link>
    <description><![CDATA[Having trouble sifting through the hundreds of resources available for monitoring your social media presence? Check out these options that have already proven their worth.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_boyden_adam_100x100.jpg]]></image100>
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    <date><![CDATA[February 14, 2011]]></date>
    <pageid><![CDATA[28476]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[The new rules for owning and controlling social data ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28486.asp]]></link>
    <description><![CDATA[How companies should manage their user data, privacy settings, and control options is likely to be a hot topic this year. Here are some steps that will help make sure you've got your bases covered. ]]></description>
    <author><![CDATA[Liza Hausman ]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70_(2).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_hausman_liza_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 11, 2011]]></date>
    <pageid><![CDATA[28486]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Brand identity: Accelerated to scale ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28465.asp]]></link>
    <description><![CDATA[P&G's former branded entertainment manager is now innovating on the agency and VC sides of the branding game. See what he has to say about how mobile mania, "technopology," and the entrepreneurial drive will affect digital this year.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_harris_jodi_100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 10, 2011]]></date>
    <pageid><![CDATA[28465]]></pageid>
    <contenttype><![CDATA[feature]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[6 digital marketing words that must die ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28438.asp]]></link>
    <description><![CDATA[The language of online advertising is littered with the debris of words that have been lost, retired, or have simply passed away. Consider these examples.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_meskauskas_jim_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 09, 2011]]></date>
    <pageid><![CDATA[28438]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Lessons in branding from the Republican Party]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28443.asp]]></link>
    <description><![CDATA[Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_lucia_100x100(3).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[February 08, 2011]]></date>
    <pageid><![CDATA[28443]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to leverage Facebook's news feed algorithm ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28429.asp]]></link>
    <description><![CDATA[Your Facebook efforts are pointless if you don't understand the "wallnomics" behind your fans' news feeds. Learn how to harness the network's EdgeRank algorithm to maximize your reach.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
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    <date><![CDATA[February 07, 2011]]></date>
    <pageid><![CDATA[28429]]></pageid>
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    <title><![CDATA[The future of the app]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28406.asp]]></link>
    <description><![CDATA[There's no denying that mobile marketing is at last coming into its own. So now what? AKQA Mobile's Tina Unterlaender offers some surprising thoughts on how the mobile world is likely to evolve. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_luechtefeld_lori_100x100.jpg]]></image100>
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    <date><![CDATA[February 04, 2011]]></date>
    <pageid><![CDATA[28406]]></pageid>
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    <title><![CDATA[6 mobile campaigns that put traditional sites to shame ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28418.asp]]></link>
    <description><![CDATA[As the popularity of mobile continues to grow, what brands are taking full advantage of the channel's unique benefits? Let's take a look at a few examples. ]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_obaiza_osas_100.jpg]]></image100>
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    <date><![CDATA[February 03, 2011]]></date>
    <pageid><![CDATA[28418]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[8 reasons marketers can't trust Facebook ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28410.asp]]></link>
    <description><![CDATA[Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why.]]></description>
    <author><![CDATA[Douglas Karr]]></author>
    <authorid><![CDATA[36947]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Karr_Douglas_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Karr_Douglas_100x100.jpg]]></image100>
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    <date><![CDATA[February 02, 2011]]></date>
    <pageid><![CDATA[28410]]></pageid>
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    <title><![CDATA[How to keep the app from destroying the mobile web ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28398.asp]]></link>
    <description><![CDATA[The app economy is taking off, but is the walled-garden approach sustainable as marketers race to add value? See why it might be time to rethink this strategy, and consider a simplified way of engaging consumers.]]></description>
    <author><![CDATA[Adam Broitman ]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.jpg]]></image>
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    <date><![CDATA[February 01, 2011]]></date>
    <pageid><![CDATA[28398]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[7 tragic SEO oversights ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28401.asp]]></link>
    <description><![CDATA[As best practices in SEO become widely implemented, the finer details can make all the difference. Check out these simple opportunities you're missing.]]></description>
    <author><![CDATA[Ramsay Crooks]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_crooks_ramsay_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 31, 2011]]></date>
    <pageid><![CDATA[28401]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[What comes after "the year of mobile"]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28355.asp]]></link>
    <description><![CDATA[As mobile continues to boom, understanding consumer behavior is more important than ever. Read what Joy Liuzzo of InsightExpress has to say about it. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_davis_lucia_100x100(1).jpg]]></image100>
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    <date><![CDATA[January 28, 2011]]></date>
    <pageid><![CDATA[28355]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[7 ways to make SMO work in the post-Google age ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28374.asp]]></link>
    <description><![CDATA[SEO is fading away and the rules of engagement are, once again, changing. Here's a glimpse at how social media optimizaton (SMO) can be more effectively deployed and measured than its counterpart.<BR>]]></description>
    <author><![CDATA[Ben Elowitz ]]></author>
    <authorid><![CDATA[5940]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elowitz_ben_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_elowitz_ben_100x100(1).jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 27, 2011]]></date>
    <pageid><![CDATA[28374]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[9 new rules for YouTube marketing]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28378.asp]]></link>
    <description><![CDATA[The guidelines you once followed for YouTube have been changed, amended, or flat-out deleted. Let's get up to speed, shall we?]]></description>
    <author><![CDATA[Greg Jarboe]]></author>
    <authorid><![CDATA[36609]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jarboe_Greg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/Jarboe_Greg_100x100.jpg]]></image100>
    <sponsor><![CDATA[/images/sponsors/sponby_Yume_170.gif]]></sponsor>
    <date><![CDATA[January 26, 2011]]></date>
    <pageid><![CDATA[28378]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Top tech that will get marketers wired in 2011]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28368.asp]]></link>
    <description><![CDATA[Ready for another year of helping your clients keep up with digital trends? Better brush up on your competency in these key areas if you want to stay ahead of the competition. ]]></description>
    <author><![CDATA[Dana M. Harris]]></author>
    <authorid><![CDATA[32504]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_dana_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_harris_dana_100x100.jpg]]></image100>
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    <date><![CDATA[January 25, 2011]]></date>
    <pageid><![CDATA[28368]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
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    <title><![CDATA[4 reasons you blew the RFP ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28339.asp]]></link>
    <description><![CDATA[Potential clients rarely tell you that you missed the mark, made a critical error, or your presentation stank. But you still lost the business. Why? Let's take a look.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_flamberg_100x100.jpg]]></image100>
    <sponsor><![CDATA[]]></sponsor>
    <date><![CDATA[January 24, 2011]]></date>
    <pageid><![CDATA[28339]]></pageid>
    <contenttype><![CDATA[in_focus]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[How to crowdsource creative advertising ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28360.asp]]></link>
    <description><![CDATA[Turning to the masses for creative is nothing new, but scoring big with outsiders' ideas isn't so easy. Here's how effective crowdsourcers make a good idea great. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(5).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_estrin_michael_100x100(7).jpg]]></image100>
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    <date><![CDATA[January 21, 2011]]></date>
    <pageid><![CDATA[28360]]></pageid>
    <contenttype><![CDATA[cover_story]]></contenttype>
    <infocusflag><![CDATA[0]]></infocusflag>
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    <title><![CDATA[Gaming the system with skim-proof content ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28354.asp]]></link>
    <description><![CDATA[Most internet users just scan your painstakingly written copy and then move on. But here are a few quick writing tips to make sure your message gets across. ]]></description>
    <author><![CDATA[Madhuri Shekar ]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70(1).jpg]]></image>
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    <date><![CDATA[January 20, 2011]]></date>
    <pageid><![CDATA[28354]]></pageid>
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    <title><![CDATA[7 reasons ad networks go out of business ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28346.asp]]></link>
    <description><![CDATA[Why might an ad network of today not be around tomorrow? Consider these reasons -- some of which might surprise you.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
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    <date><![CDATA[January 19, 2011]]></date>
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    <title><![CDATA[Building the buzz that will boost your brand]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28336.asp]]></link>
    <description><![CDATA[Word of mouth is essential to digital marketing, yet few understand what really makes it click. Two of our experts go head-to-head to determine the keys to buzz-worthy communication. ]]></description>
    <author><![CDATA[Stephanie Bullis]]></author>
    <authorid><![CDATA[36701]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bullis_stephanie_70x70.jpg]]></image>
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    <date><![CDATA[January 18, 2011]]></date>
    <pageid><![CDATA[28336]]></pageid>
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    <title><![CDATA[9 basic tips every digital marketer needs ]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28048.asp]]></link>
    <description><![CDATA[There is a series of classic tactics that&nbsp;are essential to any digital program. Here are those basic -- yet critical -- techniques.]]></description>
    <author><![CDATA[Oscar Padilla]]></author>
    <authorid><![CDATA[10465]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padilla_oscar70x70.jpg]]></image>
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    <date><![CDATA[November 15, 2010]]></date>
    <pageid><![CDATA[28048]]></pageid>
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    <title><![CDATA[5 forces that could make Foursquare obsolete]]></title>
    <link><![CDATA[http://www.imediaconnection.com/content/28021.asp]]></link>
    <description><![CDATA[While it's not over yet, and Foursquare might have some tricks up its sleeve, there are a number of competing platforms that are slowly but surely doing everything Foursquare does, but better. Here's why.]]></description>
    <author><![CDATA[Jonathan Richman]]></author>
    <authorid><![CDATA[22707]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_jonathan_70x70(1).jpg]]></image>
    <image100><![CDATA[/images/headshots/hs_richman_jonathan_100x100(1).jpg]]></image100>
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    <date><![CDATA[November 12, 2010]]></date>
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