iMedia Connection: creative

Paramount brings fans behind the "Iron Man" curtain

The studio's latest film site offers fan art, downloads, widgets, branded partnerships and more.

5 consumer touchpoints for viral viability

The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.

How to be funny online

Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.

Hanes wages war against wedgies

This integrated campaign sheds a humorous light on a common fashion flaw for the ladies while allowing consumers to share their own wedgie woes.

Brands reveal their favorite creative

VIDEO: Top brands discuss their favorite campaigns, including those they wish they had created.

Death of a sales funnel

Has the internet made awareness campaigns obsolete? Ant Farm Online's SVP shows how to effectively build user flow that will drive consumers into the sales funnel more reliably.

Keep viral video from coming back to haunt you

When it comes to new media campaigns, get excited, get creative and get edgy, but don't forget the fundamentals of Marketing 101. See how good buzz can go bad, and how to avoid it.

Dissecting an agency: Nurun

We take an in-depth look at this international agency and get constructive feedback from clients on its services.

A roadmap to creative success

Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process. Here's how to map it out.

13 easy steps to better industry relationships

The fundamentals of social networking are crucial for business success. Here's how to start using "old school" relationship tools that have always worked.

Diet Dr Pepper ad takes the cake

Our panelists review the latest banner from Diet Dr Pepper to find out just how sweet it really is.

Put the point-of-purchase on every PC

Find out what our panelists have to say about this innovative campaign that allows users to buy tickets directly in the ad unit.

Make the click worth their time

Before making a deeper connection, consumers want to have confidence that their clicking time is worth the effort. HypeCouncil's founder shows how to make them glad they said yes to your brand.

Become an interactive storyteller

The art of storytelling offers time-tested lessons you can apply in new ways to interactive marketing.

How to boost clickthrough rates 14,000%

Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director.

MediaVest's agency score card

Find out what current and past clients have to say about this media agency, plus take an in-depth look inside.

4 must-have components of brand experience banners

Think online consumers can't try before they buy? Take a look at some key strategies that can build relationships and increase purchase intent within a humble banner ad.

Volvo's webisode gamble gets mixed reviews

This online campaign puts an actor from "The Office" in a series of specially produced webisodes to get audiences to talk about the Volvo C30.

The secret to creativity: slow down

Take this counter-intuitive approach and you might just find yourself newly inspired.

Organic's agency score card

We take an in-depth look at this agency and ask past and current clients to evaluate its services.

How Verizon reinvented its brand

To demonstrate that it's more than a phone company, Verizon created interactive experiences for consumers around the NFL, Gwen Stefani and the Grammys.

How Dove and others keep the buzz

Once you've had a viral hit, how do you ensure an encore? Here are some follow-up efforts worthy of note.

EA's SimCity site offers a slick city

Electronic Arts developed a vibrant website to promote the new SimCity for Nintendo DS, featuring a mini-game, history and other game insights to pull in gamers.

The great advertising swindle

The RFP process may not be ideal, but does it have to be a breeding ground for idea infringement? Experts from Deep Focus, Real Branding and Ask.com explain how to cope.

Elevate interactivity with XML tags

Learn from Eyeblaster how advertisers are using tagging to connect with and engage consumers.

Ethnic marketing: when good intentions go wrong

In an attempt to address the cultural needs of ethnic niches, the advertising industry is reinforcing stereotypes. An Organic creative director discusses the issues and solutions.

Putting the user's eyes to work

Just because an image on your marketing website looks pretty doesn't mean that it's doing the job you need it to do. The NextStage CRO explains.

How to engage the consumers who count

There is a group of consumers that has more influence on your brand message than you might realize. Find out who these consumers are and what it takes to win them over.

Visa and Ford digitize the great outdoors

Check out how brands are delivering interactive elements to potential and current customers on the go. Whether it's in the air or on a nearby billboard, they're capturing attention in exciting ways.

Young & Rubicam: in pursuit of the "Big Idea"

Want to know how one of the top agencies comes up with its creative plan? Read on for the five key principles.

Wallace & Gromit engage fans between flicks

Aardman Animations Ltd. refreshes its brand and gives "Wallace & Gromit" fans a place to gather, create, learn and play with classic characters.

Spice up your site's usability

Don't let your quest for usability overpower your site to the point of drowning out your brand's unique flavor.

Give your campaign a Millennial makeover

Break this generation's rules of conduct for interactive marketing and you risk damage to your brand identity. Here's a Millennial's three-step guide towards success.

In-house creative threatens agencies

With companies like Hearst and NBC increasingly creating ad programs for themselves and their clients, how will it affect agencies? A panel discusses the issues.

Cutting-edge agency exposes creative secrets

Agency imc2 has created innovative campaigns for blue chips like P&G, GlaxoSmithKline and Unisys; learn about its philosophy and meet its superstars.

Will MySpacers make or break Cherry Coke?

Coca-Cola relaunches Cherry Coke with a MySpace user-involvement campaign and contest designed to generate brand advocacy.

Vitamin Water: If it's good for celebrities, it's good for you

Glaceau created an interactive site featuring funny videos, tons of celebrity consumer profiles and just the right mix of fun to represent its eclectic brand.

OXY cleans zits, impresses mom and son

OXY's newest site appeals to young acne-prone hipsters while making mothers happy too.

Taco Bell gets the interactive munchies

DraftFCB and Taco Bell try to inspire late-night munchers to stop by for some interactive fun.

Rock rich media creative like the Beatles

Yes, you have rich media. But have you set the right creative priorities? EyeWonder breaks it down with a nod to a Liverpool group that forever redefined creativity in Rock & Roll.

ROI of infotainment

In the information age, the only way for a brand to control its identity is to feed the hunger for knowledge.

Nudie uses video game interface to sell jeans to young men

Kokokaka and Nudie jeans partner to create a video game-inspired site with an easy-to-use interface to sell jeans.

Lessons on achieving branding goals

Dynamic Logic uncovers the top performing online campaigns and shares what they have in common.

The Fruit Guys make music and become brand celebrities

Fruit of the Loom created a branded minisite to reintroduce its Fruit Guys with music videos and downloadable MP3s that are sure to turn fruit fans into fruit fanatics.

Reebok's online community and free music makes it easy to run

Molecular and Carat Fusion helped Reebok make an online community for the everyday runner, with running trails and downloadable workout playlists.

Hunting for stoners in a sober campaign

The National Youth Anti-Drug Media Campaign and Above the Influence expose stoners in their natural habitat to promote drug awareness.

IKEA encourages college students to get freaky in dorm rooms

IKEA has viral videos, music downloads and product specs galore to get those summer-burnt brain cells ready to return to school.

My dream pitch: Virgin America

Questus shares its creative vision with a dream pitch for this new U.S.-based low-cost airline.

Mentos intern orders you lunch, reinvents social media

Give him orders, chat with him or watch his videos. BBH has created a whole new way to use social media.

CP+B pushes the creative envelope

This Miami-based agency is best known for work like the Subservient Chicken; learn about CP+B’s philosophy and meet its superstars.

Worktank's Top 5 Creative Priorities

Here's a list from Worktank's VP/creative director of the crucial items a creative team should address before beginning any campaign.

Diesel Jeans Creates Web 2.0 Dating Community

Diesel and Wysiwyg employ Web 2.0 tactics in creating "Denim Dating," using video and authentic personal ads to promote Diesel jeans.

Design to Break Through the Clutter

Learn from this agency head how to harness short attention spans so conversions skyrocket.

Media and Creative Teams: Can't We All Just Get Along?

Developing creative in a vacuum is never easy, but here are some tips on making the process friction-free.

Royal Caribbean Packs Your Bags for a Personalized Vacation

Royal Caribbean, Big Spaceship and Arnold Worldwide introduce the "Hungry Suitcase," an award-winning microsite that could charm anyone onto a cruise.

Find and Foster Your Future Brand Advocate

Brand Ambassadors are the most valuable element of your sales force. The author of "The New Influencers" explains how to get them on your team.

Burger King Gets Creative with User-Generated Moustaches

Men and women alike can draw and shape custom moustaches and send singing telegrams to friends in this Burger King campaign.

Intelligent Website Design: Expand Your Market

NextStage's founder believes that when you've captured as much of your current market as is possible, it's time to expand that market.

Mitchum's Armpit Orchestra: Offensive or Inspirational?

Mitchum's new brand site either ignores its female demographic or inspires users to share their farts with friends. See if it passes our panelists' smell test.

Want Leads? Get Creative

Prospectiv's president and CEO lays out a six-step guide on how to develop creative to boost leads.

MTV's Boy Band BioDome Sells Soda to Voyueristic Teens

Dr. Pepper, KFC, Wal-Mart and MTV team up to give teens a sneak peek into Cartel's music making process with well-placed webcams and voyeuristic incentives to purchase their products.

Doritos Says Buy Chips Now, Name Chips Later

Doritos issues a call-to-action: buy its new mystery chip, taste it, and, with hard-to-find clues given on the site, try to name it.

My Dream Pitch: Diageo

If Weber Shandwick's screengrab unit had the opportunity to make its dream pitch for the world's leading premium drinks company, it would go a little something like this.

How Brands Make Friends Forever on MySpace

If you're a brand, making friends on MySpace is the easy part; making your friends count is the challenge.

Headlines That Attract Attention

The NextStage CRO walks you through how to write a headline that catches and keeps your consumers' attention.

Verizon Gets 11,000+ Users To Create Their Own Action Hero

Customizable options and freakishly well done graphic renderings can make anyone into an action hero with the help of Verizon's Broadband.

Jumping into Interactive: Creative Directing in the Digital World

Brand New World's chief creative officer offers tips to improve what you bring to the creative table.

Microsoft Defends Users Against Zombies, Ninjas and Hackers

Microsoft's new mini-site uses real customer case studies and humor to promote its newest and easiest way to protect your computer.

A Pick-up Artist's Guide to Landing Pages

Pick-up lines and landing pages have more in common than you'd think. Here's how to avoid getting blown off.

Organic's 5 Steps to Offline-Online Unity

Partnering with a traditional agency to launch an interactive campaign? Organic's associate creative director has some advice.

Brand Icons Get an Online Facelift

How have Uncle Ben, Mr. Peanut, the Michelin Man and others made the jump from traditional to digital?

Cottonelle Fetches Consumers with Branded Puppy

Cottonelle wins the hearts and minds of the consumer with the help of OTO Labs and a virtual puppy.

The Next Big Thing in Mobile: Video or QR Codes?

The future of mobile marketing may not be in video so much as in QR codes. Find out what they are and who's using them.

adidas' YouTube Hustle Draws 2 Million

adidas has extended its campaign to a dedicated YouTube channel, driving online sales and reaching more than 2 million viewers.

Website Design: Choose Your Battles

Red Door Interactive's president explains that successful website design requires a prioritizing of objectives.

Make Sure Your Site Sells Lemonade…

Not lemons. The NextStage CRO explains how to turn an off-putting, negative approach into an attractive, positive one.

Jameson's Banner Ad Attracts Eyes with Rich Media, Smooth Taste

Pointroll's bottle-centric banner ad entices users with visually stunning graphics and historical facts about one of Ireland's most beloved whiskeys.

Travelocity Maximizes ROI on MySpace with Fictional Brand Advocate

The Roaming Gnome engages his friends, encourages travel and shares deals in order to captivate users and create brand loyalty.

Sync Up Search, Email and Your Site

Offermatica's president explains how to improve conversions by promoting cross-team collaboration.

Xerox Targets Frugal Customers... with a Goat

Xerox shows its customers how to put the "fun back into fundamental fiscal responsibility" with this educational mock-site promoting affordable color.

Is It Too Late for Traditional Agencies?

Agency execs explain why traditional agencies are letting their clients down.

Sunsilk Users Recruit Friends for Color Showdown

The battle between hot blondes and sassy brunettes wages on as Sunsilk inspires healthy competition with fun videos, cat-fights and helpful hair tips.

Coca-Cola Embraces the User-Generated Side of Life

The "Coke side of life" demonstrates how to work successfully with users without losing brand identity.

Users choose to take a Jeep Adventure

Creative Showcase: Organic puts an online spin on an old-school interactive technique, inviting users to forge a trail through the woods in a Jeep Patriot.

"Get the Glass!" A Brandtastic Advergame

Got Milk? asks you to help the Adachi family steal milk from "Milkatraz Island" in this interactive caper created by Goodby, Silverstein & Partners and North Kingdom.

Wall Street Journal's Interactive Journey Paves the Way for Advertising

The Wall Street Journal's "Every Journey Needs a Journal," opens the door to a new interactive experience, ripe for readers and marketers alike.

Wish-Bone Offers Women Therapy

Dr. LeitenSpritz offers interactive therapy to those who have been feeding their dressing obsession with Wish-Bone's new line of salad spritzers.

Do You Know the Michelin Man?

Michelin offers a better way forward with this new interactive and educational infosite for the road of tomorrow.

Adobe Expands Your Creative Mind

Click your way through a universe of surprises both beautiful and educational in Adobe's new Creative Suite Campaign.

Tony Hawk's Flip Kickin' Banner

65media and EyeWonder teamed up to bring a new face to the latest Tony Hawk game, giving you the opportunity to show off your skater moves in this expandable banner.

Geico Welcomes You to the Caveman's Crib

The insurance company gets it right with this website, where audiences can listen to the Caveman's favorite tunes, read his blogs, listen to his voicemails and more.

An All-Star Ad for EA Sports

Freestyle Interactive 's EA Sports NBA Live 07 tandem ad unit lets audiences drag NBA stars from neighboring banners to initiate video.

YouTube, Virtual Rodent Drive Tourism

Ripple Effects Interactive makes Pennsylvania exciting with this website, following the Groundhog and his shadow across North America.

GE Wows with Ecomagination Site

Syrup designed the GE Ecomagination site, shooting video, recording Kevin Kline's voice, and traveling the world to create the best, most-compelling site possible.

Altoids Brings the Web Carnival to You

Play an arcade game or watch a mini-feature about Altoids on this website, which successfully reinforces the brand's quirky appeal.

Kodak Gets Hip to YouTube

Kodak's YouTube video features a stodgy spokesperson who, by the end of the video, has ruffled hair and raised voice. The transformation caught the attention of almost 200,000 viewers.

6 Ways to Make Your Ads Sticky

The NextStage Founder and CRO walks you through easy and practical steps to make your marketing materials stick in your customers' minds.

Levi's Lets You Get into His Pants

Personiva, the platform behind HP's successful "The Computer is Personal Again" campaign, worked on this website for Levi's where audiences can get into the ad-- literally.

Give Your Campaign Universal Appeal: Tips from Carat Fusion's Mike Yapp

What works in Boston may not work in Beijing. Check out these tips from Mike Yapp to make your campaign work everywhere.

Men with Cramps?

Procter & Gamble has jumped into the internet hoax fray with this website for male menstrual cramps. Will it succeed in boosting product sales and branding?

And Now a Word of Thanks...

NextStage Evolution's founder and regular iMedia columnist responds to readers' comments received throughout the year, and previews what's to come.

ING Direct Condemns Apartment Life

Creative Showcase: Mortgages get a dose of humor with Creative Priority's website selling home mortgages to the apartment-dwelling population.

Maxim Site Sells the Moto Q

Creative Showcase: Targeting the young male demographic, Motorola chooses Maxim, Stuff and Blender, leveraging their audiences to sell the Motorola Q and bluetooth products.

See the Future with Georgia-Pacific

Creative Showcase: IQ Interactive transforms homebuilding into an engaging, fantastical experience with its time machine site for Georgia-Pacific.

Sony Bravia "Paint"-- Viral, Take II

Creative Showcase: Fallon follows up its wildly successful "Balls" campaign with "Paint," which unleashes streams of paint in a housing estate in Scotland.

Simon & Schuster Markets Online

Creative Showcase: Geary Interactive teamed up with Simon & Schuster to market "The Thirteenth Tale" with an interactive site that welcomes audiences into the story's world.

Heineken Banner Invites Vandalism

Creative Showcase: UV's banner synchs up with the Heineken Inspire Art Festival 2006, inviting audiences' inner artist, and inner vandal, to come out and play.

How to Build a Super-Sticky Homepage

Check out this guided tour of select homepages to learn what grabs audiences, what turns them off and how to craft the perfect message for your target customers.

Creative by the Numbers

Marketers no longer can rely on intuition alone for creative. Wilson RMS' president and chief strategist describes how to use data to improve the creative process.

Mapping Personae to Outcomes

NextStage Evolution's founder explains how to attract the right people to your event or product with personae mapping.

NBC and YouTube Make Nice

In this Creative Showcase, our panelists give kudos to NBC for turning a grievance with YouTube into a wildly valuable partnership through a funny spot featuring Bill the Promo Guy.

A New Branding Paradigm, Online and Off

The NextStage CRO explains how the rise of online social networks means that brands must pull rather than push, and how to turn your brand messaging upside-down to reach your consumers.

How Marketers Can Harness UGM

As the volume of user-generated media increases, Brand New World's creative chief argues that marketers who find ways to smartly embed their brand attributes within the world of user-generated tags stand to come up big.

A Rockin' Site for Tenacious D

In this Creative Showcase, the official site for New Line Cinema's Tenacious D Movie embraces all that rocks, including an interactive "ass-trology" reader, original short videos featuring Jack Black and a virtual fan mosh pit.

Pavlov's Eyes: Get Users to Respond

The NextStage CRO demonstrates how website visitors will take a marketer's desired action when guided by animated eyes showing them the way.

Algorithms Don't Feel, Creative Does

As both contextual and behavioral targeting algorithms become more sophisticated, Brand New World's creative chief argues that no amount of optimization can make you feel.

Save Budget with Creative Testing

Offermatica's president explains how you can save budget by testing and optimizing display and text ads.

Creative Showcase: Body Grooming

Learn why men should start shaving, ahem, down there with Tribal DDB’s "Shave Everywhere" site-- a comic treatment with big viral potential.

Creative Showcase: Orbit White Gum

“Step into the bright” with EVB’s Orbit White minisite, which markets the whitening chewing gum with a campy cult-like world.

Creative Showcase: Got Milk?

Explore foreign planets with GS&P and North Kingdom’s “Planet in Need” (of milk) website.

Creative Showcase: Event-Driven Marketing

Let your inner basketball pro come out with T3’s Courtyard by Marriott banner, designed to leverage the excitement of March Madness.

Creative Showcase: Motorcycle Racing

Update your RSS feed with Zugara’s PlayStation Tourist Trophy website, or personalize your MySpace page with Tourist Trophy banners.

Creative Showcase: Xbox Banner Taunt

Taunt your friends with Ferrari antics in this AKQA banner for Project Gotham Racing 3.

Creative Showcase: Ciroc Vodka

See how Real Branding's sleek expandable banner markets this French vodka with in-banner martini recipes.

Creative Showcase: Nike Women

Explore R/GA's Nike Women website, combining workout instructions, music videos and more!

Creative Showcase: Staples' Easy Button

Discover how EyeWonder brought Staples' "The Wall" campaign to the web, spicing it up in the process.

Extending March Madness Online

March Madness hits the internet with this free player, sponsored by Dell and Courtyard by Marriott.

From the Desktop Straight to Hawaii

AdTools created a branded desktop app that offers live web cam footage and real-time streaming of Honolulu radio stations.

Maxim Targets the Young Male Audience

Speed Stick opted for Maxim Online to create and run a minisite that targets the elusive young male audience.

Absolut, Kravitz Mix on Epic Site

An eclectic new site from Absolut features an exclusive song from Lenny Kravitz, 10 remixes, 11 videos and all the trimmings.

A New Branded Game for Vicks

An old-style space game gets new marketing life when Vicks First Defence protects your busy schedule from seasonal illness.

Hip Humor Reaches Youth

fuse TV targets youth with a website that offers animation, comedy, downloads and music.

Slate.com Flips for Visa

Visa taps AKQA for a fresh take on the classic page takeover to promote its bold new "Life Takes" campaign.

Building Relationships with a BDA

AdTool’s new desktop app for Tamiflu gives audiences a one-stop command center for combating the flu.

A CPG Website with Action-Packed Video

Click Here’s Kiwi website sells shoe polish with quirky, fast-paced animated movies.

Adidas Uses Web to Enhance TV Spot

EVB’s adidas minisite allows audiences to immerse themselves in the dark and dangerous world of Kevin Garnett, as presented in recent TV spots.

Ecommerce Leverages Clickable Video

This skateboard mail order’s website offers video of skateboarders in action. Like their gear? Just click and buy.

HBO Ad Introduces Crystal Ball Approach

PointRoll’s HBO unit predicts what gifts you should give based on the gift recipient’s personality.

New Banner Revives the Classics

Klipmart's Turner Classic Movies unit markets its classic programming using modern online marketing tools and techniques.

Retro Cool + Modern Hip = Nike

AKQA’s Nike website has a very modern feel, while still highlighting the product’s history.

Carving a Niche with Humor

This job website combines interactive video, games and comedy to ensure audience interaction and site referrals.

A Better Way to Brand Online

Klipmart’s V CAST unit incorporates music and original web content: ad elements proven to boost branding.

Letting the Users Make the Ads

United Virtualities' Red Creek ad lets audiences create a mini-movie: tapping into their creativity while also showing them what Red Creek does.

Google Maps TV Ad Spreads Online

This consumer-generated 30-second spot has launched a frenzied viral campaign.

An Addictive Ad Campaign

United Virtualities catches audience attention and time with this entertaining interactive game for Chili’s.

Firefox: the User Unleashed

The alternative browser taps the power of consumer-generated marketing with a site where fans can upload video extolling its benefits.

SNL Hits the Web

Saturday Night Live skit "Lazy Sunday" is reborn on the web, with millions of downloads; the brands it mentions might see this as an opportunity.

Ecommerce Meets Entertainment

Shopping and entertainment merge in Fallon’s Nordstrom BDA; audiences can watch remixed music videos, and buy the featured clothing while still within the video.

10 Best Interactive Marketing Practices

Carat Fusion's national executive creative director tells us how to do interactive marketing right... and it has a surprising amount to do with Bazooka Joe.

Google's Branding Innovation

Google rewrites its moniker in Braille for Louis Braille's birthday; our panelists weigh in on the significance of such a branding technique.

Baked for Conversions

PointRoll and MRM created this banner for Betty Crocker -- with cookie recipes and decorating opportunities contained within the unit.

Busting out of the AIM Window

Unicast’s "Harry Potter and the Goblet of Fire" creative unleashes an airborne Potter from AIM onto your computer screen.

A Banner like a Minisite

Klipmart's Prince of Persia leaderboard and skyscraper interact and expand upon rollover, creating the immersive experience of a minisite.

Shocking New Creative Fights Smoking

Sedgwick Rd. and Seven2 create a bizarre website with games, video and disturbing extras to keep young adults from smoking.

Nailing a Brand Message

Mullen and United Virtualities teamed up to launch an online campaign for Stanley Tools. The result: a riotously funny breakout banner.

eBay Campaign Mixes Mystery & Comedy

BBDO and Agency.com’s eBay campaign sparked curiosity and awareness before launching into the branding phase.

Enticing the Online Consumer

MSN’s Mother of All Shopping campaign uses a familiar face and funny concept to lure online shoppers into the MSN shopping pages.

The Bigger Picture

AKQA's Nike Free minisite hosts TV commercial footage, as well as games, click-and-drag functionality, special downloads and more.

A Virtual Hotel Visit

T3 sells Marriott with a website that offers panoramic video and room features that respond to the user’s command.

Honda Video Sparks Integrated Campaign

A collection of online videos for the Honda Element were such a hit, they became the cornerstone for a broader integrated campaign.

Moving Engagement Beyond the Browser

AdTools' "Family Guy" desktop app drives consumer engagement and boosts DVD sales.

Video Meets Integrated Marketing

IQ Interactive creates a microsite for The Weather Channel network that blends original video with the campaign's TV spots.

Motivating Your Audience

A promotional microsite for “24” by Geary Interactive/L.A. Promo drives web visitors back to the TV show to hunt for key bits of trivia.

The Seven Principles of Effective Online Ads

Ignited Minds' Lydia Estada articulates seven principles of effective online advertisements.

Nestea is N-ICE

JUXT Interactive demonstrates cool capabilities with its very interactive Nestea ICE site.

Enlightened Audi

Enlighten's Audi A3 microsite offers audiences a lesson in the road.

The Sugarshots Campaign!

iMedia's inaugural open source marketing effort links top marketers from across the interactive community to guide this campaign. We update this Sugarshots home page 3 times a week, so please bookmark it and check back.

Announcing the Sugarshots Campaign!

Welcome to Open Source Marketing! iMedia Case Studies presents Sugarshots: a quarter-long campaign unfolding before your eyes.

Lexus Lets Us...

Eyeblaster's interactive Lexus campaign gives online audiences a sense of the freedom of the road.

Balancing Act

EyeWonder's New Balance expandable video banner asks viewers to ponder the question: for love or money?

Fueling at the Pump

Zugara's microsite for the RBK Pump offers interactivity and videos that energize.

High-Tech Horsepower

An Eyeblaster interactive banner for Cadillac's Escalade demonstrates that technology doesn't have to be geeky.

Reward Interest w/Immediate Fulfillment

With the Web, consumers can be rewarded for interest with some kind of benefit, while marketers are rewarded with the clear identification of a prospect or lead.