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 <title>iMedia Connection: Entertainment</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Mon, 29 Jun 2009 16:02:50 PST</pubDate>


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    <title><![CDATA[Peter Guber's magic formula for marketing success]]></title>
    <link>http://feedproxy.google.com/~r/ImediaConnectionEntertainment/~3/UvZojeC5Ljk/23670.asp</link>
    <description>How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story.&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionEntertainment/~4/UvZojeC5Ljk" height="1" width="1"/&gt;</description>
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    <title><![CDATA[Why some summer movie campaigns fail to engage ]]></title>
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    <description>Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionEntertainment/~4/_3edvGCfa6A" height="1" width="1"/&gt;</description>
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    <title><![CDATA[The ills and frills of social media]]></title>
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    <description>The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it.&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionEntertainment/~4/OCDMdw4Az40" height="1" width="1"/&gt;</description>
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