iMedia Connection: Latest Features

Why brand protection often fails in digital

Believe it or not, some of the simple things we do to protect brands in offline media are not easily implemented in the digital realm. Here's what to look for.

How to keep pace with changing consumer mindsets

Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment.

5 success factors for local businesses

In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.

Easy website navigation: A marketer's map

Your brilliant website content is worthless if no one can find it. Follow these site navigation guidelines to ensure an effortless user experience that reflects your brand.

How to own your personal brand

In today's New Media Minute, Daisy Whitney interviews New York Times bestselling author Gary Vaynerchuk and discovers how his "crush it" philosophy can help you excel at your job.

The secret media-buying revolution

We're witnessing a radical shift in the media-buying world -- and most people haven't realized it yet. Here's the irrefutable evidence, and what you'll need to know.

Mastering the mix for social media

Learn new strategies for social media in video, augmented reality, and mobile marketing. Get the scoop on new marketing opportunities in these podcasts from the iMedia Breakthrough Summit in Henderson, Nev.

6 reasons to fire your ESP

Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.

3 things that keep News Corp. execs awake at night

Interactive's future hinges on the success of mobile, display, and the free content debate. Jonathan Miller explains why the paradigm needs to flip for all three to succeed.

Healthcare for your brand on a budget

When funds are scarce and investments are heavily scrutinized, you owe it to your shareholders to assess your brand's state of wellness. Here's why.

5 things a CMO should know about brand protection

Taking an active role in protecting your brand online has never been more important for CMOs. Here are five areas you can (and should) address right now.

Sir Martin Sorrell's advice for the changing agency landscape

In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. WPP's chief explains why.

How to think like a venture capitalist

In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.

3 SEO tips you can't afford to miss

In this episode of Marketing Obsessions with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.

6 ways to shake up your boring emails

Email programs can't grow significantly if you just do the same thing over and over again. Consider these simple tricks to enliven your stale email strategy.

5 steps to a manageable video strategy

As publishers create more content, the need for a more-personalized video experience increases. Follow these steps to building a manageable video strategy.

9 digital trends to watch in 2010

Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions.

5 larger-than-life agency personalities

The ad world is full of colorful characters. Here are five types you are sure to encounter, whether you are working in an agency or hiring one.

Options for optimizing your creative on the fly

Online video presents a compelling opportunity for advertisers, but only if certain hurdles can be overcome. See how creative optimization platforms can help.

10 tips for combining SEO and paid search

SEO and paid search are often viewed as separate aspects of a campaign, but you can easily combine them to get the most out of search results pages. Here's how.

Why consumers think your brand doesn't get it

Marketers don't always get that they are part of a service industry, and that even consumer fans still want to treat them as such. See how you can overcome their wary perceptions when playing on their turf.

How to protect your URL in a social world

URL providers like tr.im and TinyURL provide a valuable service, but are they short-changing your brand? Here's why you should consider owning your own short URLs.

The social media golden rule

In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.

5 marketing megatrends you can't ignore

Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.

What would you ask Sir Martin Sorrell?

WPP's Chief Executive Sir Martin Sorrell will give the opening keynote address at ad:tech New York next week. Here's what a handful of digital marketing executives would like to hear from this venerable ad man.