iMedia Connection: Latest Features

The truth about web video seeding

Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.

Finding the ad opportunities in mobile

Success in mobile social networking will come for online marketers when they learn to make investments in the user's flow experience.

5 new ways brands can go beyond the browser

Web-based apps aren't tied to the desktop anymore. Find out how your brand can leverage these more robust programs and how they can lead to more impactful campaigns.

Tap into the sphere of influencers

Paul Martecchini explains how marketers can leverage new technologies to reach their prime audience.

Are ad networks dying?

The space continues to evolve to meet advancing needs. Take a look at what's driving these changes and what this means for marketers.

Will YouTube ever make money?

Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.

5 mobile success stories

Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon.

Media Motion: for the record (05/09/08)

CraveOnline picks up two hockey properties, plus other interactive industry hires, partnerships, launches and announcements.

How do you explain your job to mom?

In honor of Mother's Day, iMedia asks marketers how they describe their jobs to their moms.

Dear Dawn: Help us boost email deliveries

Our expert, Spencer Kollas, outlines a strategy for maximizing email deliverability rates.

How to spot a BT faker

Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.

The 411 on mobile snap technology

A slew of new companies have come out with camera phone-based technology. You snap a photo of a product or promotion and receive information on the item in return. But how viable is this form of mobile marketing?

How to reach your customers in the long tail

If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.

The X Factor: Don't get hustled by the social media frenzy

Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?

Brands debunk over-hyped platforms

With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.

Video opportunities beyond YouTube

There's still only one YouTube, but there are plenty of other original video sites to consider for your next campaign. Explore this guide to find out what sets each one apart.

How widgets can dismantle your silos

Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.

7 tips for higher conversion rates

A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.

BT discipline for newbies

If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.

The right keywords for each stage in the buy cycle

Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.

Solve the media puzzle

Crossword lovers, test your interactive media knowledge with this custom-created puzzle.

10 experts weigh in on marketing to U.S. Hispanics

In this definitive guide, experts from Ford, Google, eMarketer, AOL Latino and others provide insight on how to reach this growing, lucrative and often misunderstood market online.

Email is not digital direct mail

Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.

Does offshore outsourcing make sense for advertising?

The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.

A key to marketer empowerment

Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.