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It is intended to be viewed in a newsreader or syndicated to another site. http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/330081751/19902.asp </P> <P>Scrabulous, one of the most popular and controversial ad-supported applications on Facebook, could now face stiff competition from a well-known gaming company, which has launched its legal version of the popular Scrabble word game...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/330081751" height="1" width="1"/> http://www.imediaconnection.com/news/19902.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/330081752/19901.asp </P> <P>Digitas's new video-focused brand content unit, The Third Act, unveiled its first product this week -- "The Smart Show," a twice-weekly web series from Holiday Inn Express...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/330081752" height="1" width="1"/> http://www.imediaconnection.com/news/19901.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/330081753/19900.asp </P> <P>Young adults flock to Web 2...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/330081753" height="1" width="1"/> http://www.imediaconnection.com/news/19900.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/330067188/19898.asp </P> <P>Proving that social networks can be used for just about anything, brand marketers in the travel business are turning to the medium as a means of attracting and staying in better contact with their customers...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/330067188" height="1" width="1"/> http://www.imediaconnection.com/news/19898.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/329145560/19892.asp </P> <P>MySpace has had <A href="/news/18938.asp">trouble monetizing</A>&nbsp;its traffic, but a new research report suggests that some of the blame can also be laid at the feet of the social network's advertising partner -- Google...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/329145560" height="1" width="1"/> http://www.imediaconnection.com/news/19892.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/329145561/19891.asp </P> <P>Facebook admittedly goofed when it launched its ill-fated Beacon program last year, but the social network appears to be taking privacy much more seriously these days...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/329145561" height="1" width="1"/> http://www.imediaconnection.com/news/19891.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/329134477/19890.asp </P> <P>Carl Icahn and Microsoft CEO Steve Ballmer may be in the process of tag-teaming Yahoo's board for control of the slumping internet giant, according to a report in <A href="http://www...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/329134477" height="1" width="1"/> http://www.imediaconnection.com/news/19890.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/329134478/19889.asp </P> <P>When the summer Olympics begin in Beijing on Aug...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/329134478" height="1" width="1"/> http://www.imediaconnection.com/news/19889.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/326032431/19871.asp </P> <P>AOL is forging ahead with its plan to launch dozens of niche websites this year to boost traffic and create more advertising dollars...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/326032431" height="1" width="1"/> http://www.imediaconnection.com/news/19871.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/326020537/19870.asp </P> <P>After <A href="/news/19816.asp">secret talks</A>&nbsp;between Microsoft and Yahoo broke down earlier this week, <A href="http://uk...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/326020537" height="1" width="1"/> http://www.imediaconnection.com/news/19870.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325996504/19869.asp </P> <P>Paid keywords and flashy interactive banner ads may be great ways for marketing a brand, but the best method for fostering brand loyalty may just be old-fashioned conversation...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325996504" height="1" width="1"/> http://www.imediaconnection.com/news/19869.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325996505/19868.asp </P> <P>Email has taken the lead over direct mail and other forms of traditional direct marketing, according to a new study...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325996505" height="1" width="1"/> http://www.imediaconnection.com/news/19868.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325113042/19859.asp </P> <P>Marketers love widgets and their ability to spread across the web and various social networks...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325113042" height="1" width="1"/> http://www.imediaconnection.com/news/19859.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325103195/19858.asp </P> <P>The internet has revolutionized media consumption...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325103195" height="1" width="1"/> http://www.imediaconnection.com/news/19858.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325103196/19857.asp </P> <P>Microsoft must love going on cheap vacations...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325103196" height="1" width="1"/> http://www.imediaconnection.com/news/19857.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/325103197/19856.asp Google's controversial <A href="/news/19678.asp">search deal</A>&nbsp;with Yahoo could hit a snag before it gets off the ground with news that the Justice Department has opened a formal investigation into the matter...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/325103197" height="1" width="1"/> http://www.imediaconnection.com/news/19856.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/324300717/19844.asp </P> <P>Those with even a cursory knowledge of search know that words, not images, drive the results users find on Google and Yahoo...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/324300717" height="1" width="1"/> http://www.imediaconnection.com/news/19844.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/324300718/19843.asp </P> <P>Agencies aren't practicing what they preach when it comes to using paid search to market their brands, according to <A href="http://www...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/324300718" height="1" width="1"/> http://www.imediaconnection.com/news/19843.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/324287837/19842.asp </P> <P>Social networks are difficult platforms for developers to make a profit, but that may change thanks to a new program from AOL...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/324287837" height="1" width="1"/> http://www.imediaconnection.com/news/19842.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/324287838/19841.asp </P> <P>With its tentacles stretched across the entire web, Google is bound to find itself in some rather strange messes...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/324287838" height="1" width="1"/> http://www.imediaconnection.com/news/19841.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/323461081/19832.asp </P> <P>Google's decision last week to launch a new <A href="/news/19787.asp">audience measurement tool</A>&nbsp;put comScore squarely in the search giant's crosshairs...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/323461081" height="1" width="1"/> http://www.imediaconnection.com/news/19832.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/323450241/19831.asp Add Kent Goldman to the list of high-level executives rumored to be leaving Yahoo...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/323450241" height="1" width="1"/> http://www.imediaconnection.com/news/19831.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/323450242/19830.asp Google recently announced it was experimenting with its AdSense program to <A href="/news/19824.asp">boost ad relevance</A>,&nbsp;but now it’s using the contextual ad service in a bold new way -- to distribute cartoons...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/323450242" height="1" width="1"/> http://www.imediaconnection.com/news/19830.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/323440896/19829.asp </P> <P>Car sales across the U...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/323440896" height="1" width="1"/> http://www.imediaconnection.com/news/19829.asp http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~3/321539401/19824.asp </P> <P>It's not exactly behavioral targeting, but Google is betting that its new experiment may just give advertisers the same -- or better -- results...<img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/321539401" height="1" width="1"/> http://www.imediaconnection.com/news/19824.asp