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 <title>iMedia Connection: Latest News</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMediaConnection</description>
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 <copyright>Copyright 2005 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 20 Nov 2009 11:04:14 PST</pubDate>


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<title><![CDATA[Coke brings augmented reality to the mainstream]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/rBMdxFwu_6o/25186.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Marketers and tech-geeks alike have been &lt;A href="/content/23215.asp"&gt;buzzing about the potential&lt;/A&gt; of augmented reality, but the emerging technology has yet to make big cultural splash...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/rBMdxFwu_6o" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25186.asp</feedburner:origLink></item>

<item>
<title><![CDATA[MySpace sucks blood with homepage takeover]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/eDowIDlklhc/25185.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Visitor's to MySpace's homepage this weekend will be greeted by several pale, frail faces and a howling hairy beast...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/eDowIDlklhc" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25185.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Microsoft offers Nielsen metrics for in-game ads]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/w5fzbxT_Zwo/25184.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;This summer, Microsoft unveiled the &lt;A href="[ioID]297E0B9B977F45ADAAAD1F48B0D28F9A"&gt;"1 vs...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/w5fzbxT_Zwo" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25184.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Twitter premium accounts: A business model at last?]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/rKa0HDF0QOU/25177.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/rKa0HDF0QOU" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25177.asp</feedburner:origLink></item>

<item>
<title><![CDATA[YouTube captioning improves video search]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/g7ApWzcmRzk/25173.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;YouTube is updating its caption technology to give millions more users access to its content...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/g7ApWzcmRzk" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25173.asp</feedburner:origLink></item>

<item>
<title><![CDATA[AOL to employees: Leave or get axed]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/rWSm6XZ7Owk/25172.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;With divorces, there is always loss, and the Time Warner/AOL split is no exception...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/rWSm6XZ7Owk" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25172.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Guidebook looks to solve social media measurement]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/e60iInIB6gg/25171.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Over the course of this year, marketers have embraced social media and word- of-mouth marketing to tap into the ongoing consumer conversations about their brands...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/e60iInIB6gg" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25171.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Windows Azure takes cloud computing one step further]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/8LrkIa5eTT8/25170.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/8LrkIa5eTT8" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25170.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Media Motion: Compete, iVillage, Zemoga]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/46X7bZ4ho08/25166.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/46X7bZ4ho08" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25166.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Free college on your iPod?]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/XOUJfhNT9zA/25164.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/XOUJfhNT9zA" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25164.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Bing continues climb while Yahoo suffers]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/g8H9jXXXxU4/25158.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;It's still too soon to label Bing a Google killer, but Microsoft's latest foray into search has done something remarkable -- it has increased its share of the search market every month since its launch, coming close to cracking 10 percent of the U...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/g8H9jXXXxU4" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25158.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Google threatens lifetime ban on scammers]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/wJCMGfA_-Nc/25157.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Google is taking drastic steps toward protecting its search users, threatening to impose a lifetime ban on advertisers who place scam or malware ads through its AdWords program, &lt;A href="http://adage...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/wJCMGfA_-Nc" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25157.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Social media site monetizes with content ads]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/FGqf2ID4Zd8/25156.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;While social networks like Twitter and Facebook are still facing questions about their monetization strategies, Digg no longer has to worry about profitability...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/FGqf2ID4Zd8" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25156.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Yahoo renames ad exchange to court big buyers]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/CnGydkqV_UA/25145.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Looking to attract more advertisers to use its Right Media ad exchange, Yahoo has taken a page out of the advertising handbook and rebranded...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/CnGydkqV_UA" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25145.asp</feedburner:origLink></item>

<item>
<title><![CDATA[MasterCard employs Facebook app for holiday campaign]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/u0LtEnz6EzY/25144.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Holiday shopping has officially kicked off, and MasterCard is unveiling a new social application to celebrate the seasonal festivities...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/u0LtEnz6EzY" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25144.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Interactive video ads hit the iPhone]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/w3nlwHOJyPk/25143.asp</link>
<description>AdMob has emerged as a forerunner in mobile advertising with the release of a new set of video mobile ads that run on both the iPhone and iPod touch, according to &lt;A href="http://news...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/w3nlwHOJyPk" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25143.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Time Warner and AOL finalize the divorce]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/wY2Ddti5icQ/25142.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/wY2Ddti5icQ" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25142.asp</feedburner:origLink></item>

<item>
<title><![CDATA[YouTube goes HD -- again]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/fbV19Y7AWmQ/25130.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/fbV19Y7AWmQ" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25130.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Who needs a digital agency anymore?]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/eTO_qxJooGk/25129.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Last week, Wrigley decided to &lt;A href="http://blogs...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/eTO_qxJooGk" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25129.asp</feedburner:origLink></item>

<item>
<title><![CDATA[New Google keyword policy has brands fretting]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/M0zse6iwnwg/25128.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;When Google changed it trademark policy for AdWords earlier this year, the intent was to help drive traffic to resellers or informational websites...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/M0zse6iwnwg" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25128.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Ad strategy leads to trouble in Hulu's paradise]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/oz_PYdOcFOE/25127.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Hulu has done a nice job cementing itself as a leader in online video by offering ad-supported premium content...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/oz_PYdOcFOE" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25127.asp</feedburner:origLink></item>

<item>
<title><![CDATA[AP looks to Google to save sinking news]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/fCrOmbNr0F0/25123.asp</link>
<description>&lt;EM&gt;To see more of Shelly Palmer's MediaBytes, visit &lt;/EM&gt;&lt;A href="http://www...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/fCrOmbNr0F0" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25123.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Gloves come off in Murdoch vs. Google fight]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/nYHonZOMtf0/25114.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Media mogul Rupert Murdoch made waves earlier this week when he publicly said he wanted to block News Corp...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/nYHonZOMtf0" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25114.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Microsoft explores uncharted advertising territory]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/oy6swMitE50/25113.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Microsoft is looking to expand advertising reach to its most-underutilized real estate: the desktop...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/oy6swMitE50" height="1" width="1"/&gt;</description>
<feedburner:origLink>http://www.imediaconnection.com/content/25113.asp</feedburner:origLink></item>

<item>
<title><![CDATA[Anti-mobile sentiment grows]]></title>
<link>http://feedproxy.google.com/~r/ImediaConnectionLatestNews/~3/SCjVyp0Cnu8/25112.asp</link>
<description>&lt;/P&gt;
&lt;P&gt;Marketers have been hearing the phrase "this is the year of mobile" for so long now that the phrase has become cliché...&lt;img src="http://feeds.feedburner.com/~r/ImediaConnectionLatestNews/~4/SCjVyp0Cnu8" height="1" width="1"/&gt;</description>
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