As the recession begins to wane and ad budgets slowly start to increase, social media is expected to be one of the biggest beneficiaries, according to MarketingSherpa...]]> http://www.imediaconnection.com/content/25494.asp

As consumers flock to Facebook, agencies and their clients are looking for more creative ways to reach them...]]> http://www.imediaconnection.com/content/25493.asp

LinkedIn has carved out a nice niche for itself, but the social network for professionals is in danger of being snuffed out by the granddaddy of all social networks: Facebook...]]> http://www.imediaconnection.com/content/25492.asp

In between opening presents and singing carols, consumers flocked to their computers and logged onto Facebook last week, making it the most visited website in the U...]]> http://www.imediaconnection.com/content/25491.asp

Two consumer advocacy groups asked the Federal Trade Commission to block Google's acquisition of the mobile ad network AdMob, alleging that the deal would dilute competition and saddle consumers with higher prices...]]> http://www.imediaconnection.com/content/25490.asp

The signs are pointing toward the end of the recession, but the damage has already been done to the advertising industry: Ad spending in 2009 experienced the sharpest percentage decline since the Great Depression, according to http://www.imediaconnection.com/content/25488.asp

The recession may have left many marketers with depleted budgets, but it was agencies that took the brunt of the recession pain, cutting more than 20,000 jobs over the last two years as small agencies and regional offices closed their doors for good...]]> http://www.imediaconnection.com/content/25487.asp

An iPhone application is a necessity for mobile marketing, but a cluttered marketplace makes it extremely difficult for an app to get noticed...]]> http://www.imediaconnection.com/content/25486.asp

At this stage in the social media game, MySpace must have known that Facebook's ad revenue would eventually eclipse its own...]]> http://www.imediaconnection.com/content/25485.asp http://www.imediaconnection.com/content/25482.asp

The newest feature rolled out by Hulu Labs -- the popular video site's experimental features platform -- should make it easier for viewers to find their favorite scenes in TV shows like "Glee," "Lost," and "The Office...]]> http://www.imediaconnection.com/content/25481.asp http://www.imediaconnection.com/content/25476.asp

Social media's power to persuade is bringing the buy-to-save concept back into fashion...]]> http://www.imediaconnection.com/content/25475.asp http://www.imediaconnection.com/content/25470.asp

Google is currently in negotiations to acquire the local review site Yelp for a reported $500 million, according to http://www.imediaconnection.com/content/25447.asp