iMedia Connection: Marketing Channels

How to evaluate online media channels

In this episode of Marketing Obsessions with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.

Mobile: Are we there yet?

Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.

3 companies making the most of new media

In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.

Essentials for the mobile marketing newbie

Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.

Tools for alleviating video production pain

Producing online video is vastly different from other marketing tasks. Luckily, technology can now help simplify the process.

Ad execs present online video predictions for 2010

In today's New Media Minute, Daisy Whitney hits the 4A's conference in San Francisco to uncover the top opportunities and threats for online video this year.

7 simple ways to freshen up your direct marketing

It's time to do some spring cleaning on your interactive direct marketing programs. Check these spots for cobwebs.

An inventor's shocking forecasts for marketing technology

Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.

The importance of social media super users

In this episode of Marketing Obsessions with Kevin Lee, Todd Whitley, VP of eMarketing at The Leukemia & Lymphoma Society, talks about the importance of loyal users in a social media campaign.

3 emerging formats poised for a breakthrough

eMarketer's CEO explains why social media, mobile, and video will finally get the money they deserve in 2010.

Twitter: Growing up or getting old?

Watch as iMedia's marketer on the street discovers what industry leaders really think about Twitter and the implications of real-time search.

The latest and greatest opportunities in mobile apps

Apps are all the rage, but brands are still behind the curve. Try these strategies for driving branding, engagement, and -- yes -- even revenue with mobile apps.

9 ways to give your email a design makeover

The best emails require contributions from both your creative and marketing teams. Here are some guidelines for getting both crews to work side by side to develop effective emails.

How to find mobile payoffs beyond the iPhone

Why focus your attention on trendy smartphone users when there are broader-reaching options available? Here are a few alternatives that can ramp up your mobile marketing efforts much more rapidly.

Creating cultural disruption on digital's terms

Wieden + Kennedy's Renny Gleeson fumes about agencies misusing client money, explains why you can't predict emerging technology expertise, and outlines the changes he wants to see in digital.

2 ways to make your web series go pro

In today's New Media Minute, Daisy Whitney outlines the growing opportunities for web video to make the jump from online to TV.

What the Google and Apple deals mean for mobile marketers

The technology giants spent roughly $1 billion snatching up mobile ad networks. Here are some predictions on how those moves will impact the medium.

A 5-step plan for making subscribers love your brand

If you're serious about building and sustaining subscriber loyalty, here are the key points of interaction that can make or break your relationship.

Tips for improving your email timing and frequency

Creating a cadence for your email and other digital programs is extremely important. Here's how to figure out what the right rhythm is for your brand.

6 ways to get a client to trust emerging tech

Staying on the cutting edge of digital advertising is hard enough, but getting your client to join you there is the real challenge. Find out what strategies will help take your client into the future.

Which mobile devices will win the race?

Retirees don't necessarily want internet everywhere. Teens don't need much more than voice and text. So what does that mean for mass-appeal mobile devices?

The next frontier for e-readers and tablets

In today's New Media Minute, Daisy Whitney discusses how tablet technology could mean big shifts for the comic book and graphic novel industry.

Social tools to improve email marketing

In a world where people are exposed to about 5,000 ads a day, how do you grab their attention? Use these tips to help your brand stand out.

Calling all marketers: Start coloring outside the lines

In this interview, Peter Horan, CEO of Goodmail Systems, talks about the staying power of new technology, which industries are rising to the innovation challenge, and how to bring edgy digital strategies to life.

5 ways to ruin your chances of mobile success

Mobile marketing is becoming more commonplace, but there are still ways to hurt your brand when working with this channel. See how some simple decisions can help you avoid these pitfalls.

How to avoid a social media meltdown

In this episode of Marketing Obsessions with Kevin Lee, Paul Dunay, author of "Facebook Marketing for Dummies," talks about common blunders that will sink your social media efforts.

The rising stars of mobile marketing

The pieces are finally coming together in the mobile marketing sector. Check out the business categories and representative companies that are poised to make headlines this year.

3 ways to make your email program more disciplined

It's time to stop flying by the seat of your pants and infuse some much-needed structure into your email marketing. Here's how to get started.

5 developments that will shape the mobile landscape

Increased interest from Google and Apple has many thinking that 2010 could finally be "the year of mobile." Here are the factors that will help make it happen.

Moving forward with motion-based marketing

The next step forward in user interfaces will bring a host of new considerations for marketers. Here are the four platforms where we'll see kinetic marketing experimentation take place.

4 brilliant augmented reality campaigns

Augmented reality is starting to get interesting. Here are some of the best brand executions that have been done to date.

Twitter exec talks development, measurement

In today's New Media Minute, Daisy Whitney interviews Chloe Sladden, director of media partnerships at Twitter, about what we can expect from the microblogging platform in 2010.

The death of the email newsletter

Email newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool.

Your guide to an effective email recapture program

Email marketing programs designed to recapture disengaged subscribers are incredibly cost effective. Follow this recipe for a successful campaign.

The real definition of "social" email

Telling email subscribers to become a fan of your brand on Facebook does not make your message "social." Here's what it takes to really integrate these two powerful channels.

Emerging platforms you should bookmark (or forget about) in 2010

Need help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime.

Where Twitter drops the marketing ball

Though there are similarities, Twitter and SMS marketing have very different capabilities. Break through the confusion and see if the microblogging service is shortchanging your mobile plan.

Why top brands struggle with mobile

Even with increased emphasis on mobile, many companies are still sputtering. Find out how you can avoid the same fate.

6 marketing opportunities on Foursquare

With top marketing minds predicting that Foursquare will be the Twitter of 2010, now is the time to get a first-mover advantage with the platform. Here are the basics you need to know.

A marketer's guide to overcoming banner blindness

People assume that if a banner is not consciously detected, it has no value. But research into pre-conscious behavior shows that even when banner ads are not consciously detected, they involve the creation of long-term memory.

How video can dominate advertising

To push video ads to their full potential, consider how the right environment can help you cater to the unique attributes of your users' behavior.

3 must-have marketing tools for small businesses

Small businesses are on a constant quest to encourage stronger customer relationships. These tools enable them to do so in an easy and affordable way.

Why your subscribers think you're spamming them

Subscribers aren't accidentally marking your emails as spam -- they just don't see any value in your messages. Heed this wake-up call.

Let the smartphone wars begin

In today's New Media Minute, Daisy Whitney discusses the growing popularity of Google Android devices and how this shift changes the game for Apple.

The untapped potential of dynamic landing pages

You might be surprised by how simple ties between digital creative and landing pages improve conversions. Check out these key considerations for investing in a dynamic platform.

How to balance new media opportunities

In this episode of Marketing Obsessions with Kevin Lee, Chris McCann of 1-800-FLOWERS discusses the methodology behind determining which new media possibilities make the grade.

3 signs 2010 will bring the death of offline media

If your organization is still planning its marketing in online/offline silos, strategic complications are headed your way. See why our new media ecosystem requires some major messaging adjustments.

An ad platform as big as the great outdoors

Digital out-of-home has matured, providing a more flexible, targetable, and customizable experience than ever before. Find out how to optimize this approach to suit your brand's needs.

Best-kept secrets of affiliate marketing success

The affiliate marketing sector is expected to double in size over the next four years. Here are the strategies that the most successful marketers will be employing.

3 steps to building an SEO-friendly site structure

Don't wait for a site redesign -- build good SEO into your site architecture from the outset. Here's how to do it.

How to use email as your mobile launch pad

Mobile and email are natural partners. Here's how to kick off an effective and integrated online campaign.

Mobile advertising trends you can't ignore

The AdMob and Quattro Wireless acquisitions have set the stage for a busy year in the mobile advertising industry. Here are the fundamental trends you need to watch.

Email common sense that you're ignoring

The major ISPs have sworn to employ engagement as a criterion in routing email. Here's how you need to revamp your approach.

How to move apps from distraction to transaction

With some understanding, imagination, and a focus on business goals, brands can build tomorrow's advanced mobile programs into their 2010 plans right now.

3 rules for getting branded content right

Innovative publishers and brands are moving past the early failures of branded web content to achieve engaging, measurable results. If you are ready to follow their lead, make sure to abide by these rules.

Building a compelling landing page: Your checklist

A critical component of any successful online ad is the landing page. Follow these best practices to ensure the first page an interested consumer sees is a compelling one.

4 essentials for awesome emails

The world of email marketing is changing dramatically. But by honing in on these key areas, you can still drive a highly successful campaign.

3 ways to fight site abandonment

Have you ever wondered if people's behavior is affected by how long they have to wait for your page to load? Here are some suggestions for putting this problem -- and its solutions -- into perspective.

How to protect your email reputation

Even marketers who follow all the rules can wind up on email blacklists. Avoid common email pitfalls by following these tips.

How to integrate social and email marketing

Social networking and email marketing inform one another. Let's explore the possibilities of what can happen when these two powerhouses work together.

Debunking common email deliverability myths

No matter what a service provider may claim, you control your own email destiny. Learn the truth behind these eight widespread misconceptions.

Fox hopes to flourish where Disney died

Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.

The smart agency approach to website design

Ready to demonstrate your understanding of key client objectives with websites that go beyond providing attractive creatives? Here are some tips to get you started.

Augmented reality: What marketers need to know

Take a look at how AR will reshape consumer behavior and interactive marketing, as well as the companies and applications that are leading the way.

4 ways to maximize the value of video

Whether you're planning a video campaign or already have finished product online, follow these tips for getting your content in front of the right audience.

Mobile predictions for 2010

The outlook for mobile is positive, but mobile marketing is not going to "explode" next year or even the year after. Here's a more realistic outlook.

A 4-step plan for campaign success

Front-end planning is crucial for campaign success. Employ this methodology to ensure you're selecting the appropriate technologies for your marketing campaigns.

Tips for crafting emails that subscribers love to open

Your readers need to trust that you're not wasting their time. Here's how to gauge whether you're sending meaningful emails.

Easy website navigation: A marketer's map

Your brilliant website content is worthless if no one can find it. Follow these site navigation guidelines to ensure an effortless user experience that reflects your brand.

5 things a brand needs from its online media

While reaching the right audience is fundamental to a brand's success, the environments in which you do so can have a huge impact on your ultimate goal.

6 reasons to fire your ESP

Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.

6 ways to shake up your boring emails

Email programs can't grow significantly if you just do the same thing over and over again. Consider these simple tricks to enliven your stale email strategy.

5 steps to a manageable video strategy

As publishers create more content, the need for a more-personalized video experience increases. Follow these steps to building a manageable video strategy.

Options for optimizing your creative on the fly

Online video presents a compelling opportunity for advertisers, but only if certain hurdles can be overcome. See how creative optimization platforms can help.

The marketing opportunity of mobile social networking

Great potential lies in the union of mobile social networking and location-based services. Take a look at some of the forces currently shaping this space.

Email on smartphones? There's a tip for that

Though mobile marketing limitations make executing email campaigns more complex, here are a few things you can do to ensure you hit the mark with your smartphone loving customers.

7 money-saving web design tips

Think great web design is a budget-buster? Think again. Consider these tips for stretching your design dollar.

Social media marketing: In search of an opt-out

Lines are being drawn between email and social media marketing, but not all elements have obvious correlations. Here's why the unsubscribe doesn't directly translate to social media.

How to stay ahead of emerging technologies

Marketers are constantly feeling pressure to stay ahead of the curve. We asked a handful of digital agency leaders what steps they are taking to stay on top of new platforms and technology trends.

New media's most effective ad opportunity?

In today's New Media Minute, Daisy Whitney evaluates the success of video-on-demand and shares her theory as to why these networks appear to be a more effective advertising medium than others.

Simple fixes for floundering websites

Improving your site's usability often doesn't require a massive overhaul. Employ these six strategies for identifying and correcting common problems.

10 SEO tips for YouTube

Many marketers still fail to strategically optimize their videos. Learn how to avoid this common mistake and get the most out of your video efforts.

7 fixes for terrible subject lines

Are you wasting your prime email real estate? Check out these certain paths to deletion and learn what you can do to correct common problems.

Bringing the click into TV ads

Could customizable, measurable ads bring TV back to the forefront of an advertiser's arsenal? See the interactivity options that are available now, and what's in store for the future.

A starter guide to mobile coupons

With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of purchase. Find out how to start taking advantage of this emerging strategy.

Onboarding 101: Your guide to instant engagement

Your initial messages represent your best opportunity to connect with new subscribers. These best practices will help you set up an effective onboarding stream.

3 tips for encouraging social connections anywhere

A mobile social network can reach a target audience and encourage interaction at any time. See how some savvy marketers are already using this technology to unite their core demographics.

Social, meaningful marketing through online video

Video is playing an increasingly important role in the marketing mix. Here are the social and educational tactics that are coming out on top.

Mobile missteps: A post-mortem analysis

Even mobile's biggest champions can lack the understanding of how to use it well. Take a look at these examples of wireless failures, and how they could have been turned into big wins.

7 vital questions to ask your web designer

Confused about building your next website? Find out what you should be asking your design team -- and what types of answers to expect.

The rewards that await mobile early adopters

No one knows when mobile will reach its tipping point. Learn why early adoption and consistent integration will put you ahead of the pack.

Why poor email deliverability is your own fault

Flagged or blocked emails likely can't be blamed on your ESP. Here's why it's time to take responsibility for your own reputation.

Cringe-worthy email marketing mistakes

When starting a new email program, there are likely to be stumbles along the way. Shorten your learning curve by avoiding these problematic areas.

10 mind-blowing microsites

Microsites have the ability to connect with consumers in ways that main brand websites cannot. Check out the companies that are taking advantage of these differentiators.

Simple, sticky, successful sites

Websites don't have to be complex to engage and indoctrinate loyal visitors. See what basic tactics will keep them coming back for more.

How to score higher in iPhone App Store searches

If consumers see your application on their iPhones, they're literally a click away from converting. Find out how to improve your search visibility to increase downloads.

How to build a better email list

Any email marketing program is only as strong as its subscriber list. Find out how to bolster yours with the latest performance advertising know-how.

5 guidelines for marketing on touch screens

For marketers, understanding how people are using touch screen devices is essential in reaching this growing audience. These considerations will guide you in developing your content.

How to drive (and convert) more website traffic

Your site can and should work harder for you. Here's how to attract more visitors and make the most of their attention while you have it.

5 pointers for marketing beyond YouTube

YouTube was a great place for brands to start their forays into online video. But if you want your viral campaigns to really take off, consider these points.

5 tips for building stronger communities

Like their for-profit counterparts, nonprofit marketers are challenged to set their organizations apart from the crowd, often on a shoestring budget. Here are the online strategies that will help them do just that.

Tactics for reviving dead email subscribers

If a large portion of your email list has gone silent on you, don't give up on those addresses just yet. Check out some of these tried-and-true reactivation techniques.

Social minus mobile = fail

Eager to tap into the unrealized potential of social network marketing? Here are some reasons to make sure that a mobile strategy is part of your plans.

7 ways to avoid humiliating email blunders

Nearly every marketer has accidentally emailed the wrong person or forgotten to attach a document. Here are some cringe-worthy email gaffes and how to avoid them.

How to take your mobile marketing the extra mile

Mobile marketing works best when you give consumers something they want. Use these tips to tailor your messaging to meet your audience's needs.

Twitter vs. mobile: A marketer's scorecard

While both Twitter and mobile can be parts of an effective integrated campaign, their strengths are quite distinct. Consider these points when planning your strategy.

Best practices for email campaign testing

More than one-third of marketers are not testing their email campaigns. Find out why these people are essentially leaving money on the table.

Your guide to creating an eye-popping agency website

Your site needs to both sell your creative talents and represent all of the work you do. Here are some agencies that are getting it right, along with tips for ensuring you wow your prospective clients.

An inexcusable marketer-consumer disconnect

If marketers don't overcome their hesitancy toward mobile marketing, their consumers are going to leave them behind. Fortunately, there are plenty of indications that your risk will be rewarded.

Website design faux pas and how to avoid them

The time visitors spend on your site is precious, so don't waste it. Follow these design philosophies to ensure your website is built with your audience's interests in mind.

6 steps for better email delivery

Reaching the inbox is the name of the game in email marketing. Avoid the spam filter and watch your deliverability rate soar by following these proven tips.

Weaknesses exposed by an email scandal

The recent flurry of press surrounding a national email controversy shines light on the shortcomings of current legislation and established industry best practices. Here's what marketers need to know.

Images that are worth 1,000 friends

Want your video content to take off? Find out the best ways to put the power of social networking behind it.

4 unlikely brands that won with gaming

Today's in-game advertising can reach well beyond the 18- to 34-year-old male demographic. Check out these impressive success stories.

4 reasons websites are becoming irrelevant

As the digital landscape evolves, your brand's website is diminishing in importance. Here's how to harness the technologies that are replacing its value in the minds of consumers.

Create a better website, by design

Add a window into your brand's best assets with these visually oriented online tools and services, or follow their examples to take a more illustrative approach to web design.

A dynamic strategy for wooing online consumers

Online consumers expect brands to remember who they are and what they want. A little bit of technology and a lot of common sense will help ensure you don't disappoint them.

The truth about 5 email misconceptions

Email marketing certainly has its challenges, but rumors of its demise have been exaggerated. Use these tips to overcome some of the biggest messaging myths and guarantee smooth delivery.

Ways to avoid drowning your email subscribers

Blasting all your communications through an email fire hose will swamp your customers. Here's how to sprinkle your messages across multiple channels.

Google's role in finding mobile's tipping point

The perennial "next big thing" is about to get a push from a stealthy Google game-changer.

Smart tips to re-energize your email efforts

When your email campaigns start losing their luster, try some of these accessible tactics to pump up your results.

4 technologies that are killing the URL

There's a host of technologies that are contributing to the growing obsolescence of your brand's web address. Here are the marketing implications of the most important ones.

Incorporating list hygiene into your social marketing

As email marketers turn to social media to help build their lists, there needs to be an even tighter focus on keeping lists clean. Here are the best practices you should follow.

Will one device rule them all?

As mobile phones continue to advance, the industry is still debating what features are truly valued by users. Take a look at some of the latest trends.

The key to unlocking web video's potential

For web video to excel as a marketing vehicle, the medium needs standards for ad formats, views, video players, and metrics. Here's what we need to tackle before the industry can achieve unity.

5 ways to sabotage your email list-building efforts

In the desperate rush to boost subscriber numbers, companies often toss list-growth best practices out the window. By keeping an eye out for these common pitfalls, you can achieve the best of both worlds.

How your brand can grab online star power

Celebrity endorsements are a staple component of many companies' offline advertisements. Here's how brands can affordably leverage big names in their online messaging as well.

How your brand can click with a tough audience

Teens are flocking to social networks and online worlds to express themselves with branded virtual goods. Getting them to pick your brand is easier than you might expect.

How to turn your email program into a dialogue

Building greater customer dialogue into emails has a number of tangible benefits. Check out these ways to liven up messages and add the element of conversation.

Email campaigns that failed

Every email marketer fails at some point. The key is to learn from mistakes. Check out these campaigns that blatantly ignored best practices.

4 critical steps for reliable email testing

Before launching an email campaign, you need to know what's effective and be able to prove it. Every good testing strategy should have these key elements.

3 easy ways to personalize video messages

Once just a marketing buzzword, true personalization of ads is finally being realized. Take a look at key technologies for delivering increased conversion and ROI.

7 steps for launching your email program

Email campaigns aren't as simple as slapping together a message and sending it. Find out what you need to do before you hit the send button.

Stretching video budgets with the cloud

The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.

What the new iPhone means for marketers

Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.

7 ways for digital studios to shine

Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.

How email will stay in the marketing game

Email has long been treated like the red-headed stepchild of digital marketing. Here's why you need to stop stifling its potential.

Context is the new king

When the social networking paradigms of "people" and "places" converge, the possibilities for connecting with consumers become very powerful. See what it all means for advertisers.

Get the most out of your welcome email

Your initial message to a new subscriber is a lot like a first date. Follow these tips to ensure it's the start of a long-term relationship.

The symbiotic relationship between email and search

Search and email are not mutually exclusive. As online consumption habits have shifted in dramatic fashion, so too should your email and search strategy.

The undiscovered marketing power of Google Wave

Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?

Are we the real digital leaders?

Where do we stand in terms of digital technology penetration? And how will it affect advertisers if we are not able to stay at the top of the game? Take a look at how our digital nation is shaping up for the future.

4 kick-ass website redesigns

Whether you're contemplating a massive overhaul or simply enhancing your features, website updates can be complex undertakings. See what you can learn from these recent redesigns that caught our eye.

Email's new best practices

The conventional wisdom surrounding email marketing continues to evolve. Have your practices kept pace accordingly?

Blurring the lines with rich media

As the mobile web starts to further resemble a true online experience, it's important to know how to leverage your creative in that space.

5 major hurdles for email marketing

In this world of bustling social media, has the inbox become a dust collector? Check out this list of challenges facing today's email marketers.

5 ways to improve your unsubscribe process

An unsubscribe request isn't always a break-up. Sometimes it's an opportunity to improve an existing relationship. Follow these steps to make the most of it.

10 keys to a homepage takeover ad that works

Thinking about a homepage takeover? Consider these do's and don'ts before developing a creative strategy.

The death of one-size-fits-all advertising

Shoehorning an ad that worked online into other media is easy, but it doesn't always work. Microsoft's emerging marketing guru explains how to gain an audience's respect across myriad formats.

If you want to save video advertising...

Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.

How "the cloud" can boost your email strategy

For those looking to increase email marketing ROI, here's why the cloud provides some valuable alternative options.

3 tips for building branded browser applications

Toolbars and browser extensions are great ways to keep your content front-and-center while consumers surf the web. Before you get started, consider what your add-on can offer.

Why our iPhone love affair remains unfulfilled

As marketers, what we love about the iPhone is the potential for delivering rich user experiences. Removing age-old impediments will make them richer.

Augmented reality: Techie toy or targeted tool?

By combining the real world with digitally created images, AR is a trend with a promising future. Take a look at some of the more interesting ways the technology can be used to connect consumers and brands.

How to build an email list from scratch

If you don't have a big email marketing budget, you can still grow a group of subscribers with ease and success. Find out how.

6 tips for outsourcing your website's ad ops

Outsourcing is a potentially great way for publishers to cut down on costs. Consider these guidelines before you put someone else in the driver's seat of your ad business.

New iPhone video player feeds audience needs

While tech geeks eagerly await Hulu's iPhone app, they need a way to get streaming mobile TV content. Is Modern Feed the answer advertisers and consumers have been waiting for? Watch to find out.

How Twitter and email can benefit targeted marketing

Here's a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.

Guidelines for successful online video ads

Video ads are a surefire way to get your brand's message across in a feature-rich and controllable environment. Follow these steps and heed these lessons to make your campaign a success.

6 rules to follow when marketing in our portable world

We live our lives on the go, and marketers are being challenged to stay ahead of the game. The rules have changed, and consumers expect marketers to reach them in very different ways.

Get a grip on your email analytics

If you're not capturing and leveraging the right analytics, you're missing out on critical insight and opportunities to hone your email marketing program.

How to refine campaigns for different personalities

Not every mobile campaign will work across the board. Find out how and why you should differentiate your strategy to reach the consumers you're after.

Why advertisers should think like comedians

The age-old rules of storytelling apply just as much in online advertising as they do in comedy routines. Here's how storyboarding technology can help brands deliver customized video ad experiences.

Top 10 ways to fine-tune your email campaign

If you've already mastered the basics of a quality email campaign, find out how you can further boost performance and help quantify the value of your program.

Gadgets that make marketers go gaga

Discover what new technologies are capturing the industry's attention right now.

Must-have features your website is missing

Is your site built to meet the ever-evolving needs of your customers? Check out this list of proven features to make it work harder.

3 excuses (and rebuttals) for stagnant email programs

It's easy for marketers to accept the status quo when it comes to their email efforts. Here's why you should demand more from your campaigns -- and how to get started.

7 deadly sins of email marketing

Is your email program in need of redemption? Here are common transgressions you might not even know you are committing.

10 ways to drive consumer action with video

It's one thing to incorporate video into your campaign. It's another to get your customers to react to it as you've hoped. Find out how to get the results you're looking for.

Email deliverability: The real way to measure it

Many marketers don't fully understand how to track email delivery rates. Here's the approach you need to take when it comes to this crucial metric.

How fewer subscribers can boost your email business

A few complaints from email recipients can land your messages in the junk folder. Follow these tips to pare down your list and avoid the dreaded spam label.

iPhone marketing mania: The next generation

Despite the hype, it's undeniable that the iPhone has transformed the interactive industry as we know it. Here's what the device's success means for the future of marketing.

The reason marketing on the iPhone still feels phony

Mobile marketing is stuck at the starting line. But why? Watch as eight industry experts briefly discuss what's holding the platform back.

How brands are winning with Xbox and PlayStation

What began as a connected gaming system has blossomed into a broad entertainment platform that has marketers sitting up and taking notice. Find out why your brand should get in on the action with Xbox and PlayStation.

How to build apps cheaper and faster

Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.

How to avoid email fatigue

Email is a cheap and easy way to communicate with loyal, engaged brand supporters. But these common mistakes can cost you big and wear out your welcome, permanently.

Why the iPhone is over-hyped

The iPhone is one of the coolest gadgets available today. But many problems and limitations still stand in the way of marketing objectives.

Can Joost tame the iPhone?

Apple's iPhone has revolutionized how both marketers and consumers perceive the mobile landscape. In our video product review, we'll examine whether Joost has what it takes to get users excited about TV on a new screen.

Stop making your ads feel like ads

Video presents unprecedented creative opportunities for advertising, yet many brands still get it wrong. See what Heavy.com's co-CEO thinks marketers can do to solve this dilemma.

Connecting brands with the mobile sweet spot

Brands have begun embracing mobile marketing to complement other forms of advertising, but here is how many in the industry are developing mini mobile case studies as a roadmap for success.

4 factors preventing a targeted video breakthrough

Contextualized video ads based on user behavior are now possible, but the medium isn't ready for the big time yet. Here's how to make video targeting valuable for everyone involved.

Mobile and email: Complementary, not competitive

Instead of denying that mobile is coming (eventually), embrace it now as a way to make your outreach stronger and more nimble. Here's how.

4 tips for adjusting email to economic change

There are affordable and easy ways to bring innovation into your tried and true email strategies. Take a look at how to make this medium work harder for you now, and when the new economy takes shape.

10 ways to get your business in on the microblogging craze

Boost your brand, drive sales, and increase customer loyalty with these simple tips for using Twitter and other microblogs.

3 steps to reinvigorating tired email messages

Have your subscribers become too accustomed to your emails? Check out this approach to evaluating and refreshing the contents of your messages.

9 steps to a successful site redesign

Before you overhaul your site, make sure you're getting the most value from your time and money investment by following these tips.

Hulu's Kilar on the social future of online video

The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.

The trick to marketing on smartphones

If all these people adopting smartphones simply used them the same way as their computers, marketing on the iPhone would be easy. But they don't, and it's not. Here's why.

6 tools to make your online strategy work harder

Take a look at some simple steps you can take to manage your website as a sales channel, and use it to improve your company's bottom line.

Don't blow it with the mobile movement

The essential challenge of understanding audiences and consumer behavior still remains a challenge marketers need to focus on -- or risk falling behind their customers.

4 lessons from a small-scale email campaign

A cookie-cutter approach to clients' email campaigns will fail to achieve their unique objectives. Here's how to tailor programs to their individual needs.

11 email design best practices

Whether you're launching your first or 50th email campaign, check out these important steps to make sure you get the most from your message.

10 ways to prepare for the coming email boom

The current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by.

Why TV dollars won't become digital pennies

Ad supported online video is growing like gangbusters, but revenue is not following in kind. Here's how programmers, advertisers, and technology enablers are moving the industry forward.

How to direct consumer attention to the small screen

Mobile has quickly become the go-to platform to reach consumers where they're already most engaged. Here's how some brands used mobile promotions to build large user databases.

5 commonly forgotten widget factors

A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.

Brands that harnessed the power of memes

The future of online video is going to be messy. Here are some trends you need to be tracking in order to try to keep up.

Campaigns that will change your mind about mobile

The mobile hype has been around so long that many marketers have stopped listening. But in fact, the channel is already delivering results for many brands. Take a look.

5 simple steps to manage complex integrations

Why isn't anyone fixing an agency model that is counterproductive to successful integrated campaigns? Here is what's going wrong, and what marketers can do to make their jobs more efficient and rewarding.

The new way to spread your email messages

Friends-and-family email campaigns are an excellent way of disseminating an offer. However, social networks are changing the game. Here's how you need to adapt.

A hands-on approach to ESP selection

Use what-if scenarios, test cases, and some of these creative methods to ensure that the email partner you choose can help you meet your true marketing objectives.

Digital out-of-home: Who makes it work?

There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.

Special protocols for new email subscribers

To prevent email addresses from going inactive, you need to treat your newest subscribers with great care. Here are the steps you should be taking.

Trendsetters' toolbox: A guide to innovating in 2009

With any downturn comes an opportunity to make an innovative play that will position your brand for long-term recognition and success. Here are some of the likeliest strategies, tools, and toys that will help marketers reach that goal.

3 reasons to put semantic ad technology in your arsenal

Semantic advertising technology takes contextual ad systems to the next level by putting ad inventory where the most relevant content exists. Keywords aren't cutting it anymore because it's all about semantics.

The end of video CPMs

Video ad spending will grow this year, but the current pricing model isn't working. Brands looking to get ahead should try this method, which rewards conversions, not just impressions.

Best practices for recruiting email subscribers

Your opt-in process is vital to the success of your email program. Check out this example of a company that's doing it right.

Secrets behind 3 branded iPhone app successes

Brands are using the iPhone to connect with consumers in many ways. Here's a look at companies that are capitalizing on the branded app opportunity.

Video search 101: Marketing and optimization

As the online video audience continues to grow, it's essential to get the most from your videos. Mediasmith shows you how.

How cloud computing can pay heavenly rewards

Marketing information is slowly moving into the cloud, but few decision makers have been sold on the concept as a whole. However, once risks are resolved, marketers will find there is plenty of money to be saved by taking their data to the skies.

Filling in the mobile measurement gaps

Mobile marketing isn't all about direct response. Here is a look at how some brand advertisers are measuring their campaigns, as well as what's on the horizon for later this year.

11 insights from a single email click

Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales.

How your brand can benefit from QR codes

Image recognition technology can seamlessly integrate with many marketing plans and connect real-world activity back to a measurable digital touchpoint.

Email's new role in digital marketing

In this tough economy, digital marketers are looking to their email communications with renewed hope. Here's what you need to know about the latest shifts in the fundamentals of email marketing.

3 steps to stellar welcome emails

Welcome messages enjoy the highest open rates of any email campaign type. Yet most marketers wait until it's too late. Here's how to ensure you make the most of this golden opportunity.

Event marketing: Make a lasting digital connection

Smart mobile programs help event organizers actively engage their audience -- and extend revenue opportunities. Here's how to make your event more personal, practical, and direct throughout the event experience.

Fortify your website from customer service disasters

Small website problems often amount to big headaches for a few unlucky visitors. Use these tips to ensure every consumer has a satisfactory online interaction with your brand.

Simple steps to more-customized emails

Messages that are relevant to consumers' interests are the ones that get read, and chances are you already have the necessary data to start crafting these emails. Here's how to get started.

Diseased email addresses and how to prune them

Abandoned or inactive addresses can waste your money and harm your sender reputation. Take these three steps to trim the problem areas while leaving healthy segments intact.

A strategy for staying sticky with students

Students are just as diverse as any other consumer segment, but there are some key target points that will capture the attention of many. Follow these three steps to bring your best marketing chops to the table.

The future of video marketing: 10 questions answered

BBE's leader discusses the continued evolution of pre-roll and long-form advertising, as well as the brands that are succeeding -- and struggling -- in the realm of video marketing.

How to get your email partners on the same page

If you have multiple email service providers, your campaign and deliverability strategies may be working against each other. Here's how to get back in alignment.

The shortcomings of mobile apps

The iPhone made branded applications a hot commodity, but the medium has plenty of drawbacks. Here's another option for advancing the effectiveness of mobile advertising.

How to sync your emails with customers' lifecycles

One-size-fits-all email marketing misses key opportunities to convert, grow and retain customers. Here's a step-by-step process for aligning your communications with consumer needs.

Preparing for the era of openness

Will the Android operating system usher in a new age of mobile that increases the average revenue per user? Only if your campaigns follow these four principles.

4 keys for more efficient email

It's accountable and flexible, but even email is not immune to the budget crunch. See what you can do to maximize its impact without breaking the bank.

The truth (and lies) about email marketing

It's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool.

Mobile marketing's easiest entry point

Moving into mobile doesn't have to be a terrifying leap of faith. Here's an approach with proven reach and performance.

The video ad battleground: What's winning?

The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money?

Tips for making the best impression with your emails

Interactivity is a huge factor in the travel industry, but some airlines are failing at simple best practices. Here's what you can learn from them to improve your marketing strategy.

Privacy: It's overrated

Internet users are going to increasingly demand personalization of their online experience. Here's how to get started without scaring them off.

Telltale signs that it's time to redesign your email

If you haven't spruced up your email in the past couple of years, you're way overdue for a check-up. Here's why your design needs to be retooled.

Weeding through the mess of video metrics

Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.

Tips for protecting your email marketing budget

In today's economy, many companies are slashing budgets with machetes, not scalpels. Here's how to convince the higher-ups that your email dollars should be spared.

The overlooked opportunity of online product pages

The key to transforming the online product page into an engaging and informative sales tool lies in the adoption of interactive rich media. Here's how to get started.

The real marketing opportunity in UGC

Advertisers are missing the biggest opportunity associated with user-generated content. Here's how to tap into what really matters to consumers.

How to harness email's rise to power

During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.

How primitive email campaigns are holding you back

Available email marketing techniques have matured from simple to multivariable. Here's what you stand to lose if you're not keeping up with the times.

What's in a domain name?

If your website is used to draw in consumers, your domain should have the same magnetism as your brand. Here are tips for prioritizing and optimizing your domain strategy.

Left in the dark: How search fails at mobile local

See how Google, Yahoo and MSN measure up to the task of connecting a man on a search for illumination.

The rules for advertising alongside short-form video

Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Metacafe's CEO lays out the rules for tapping into this significant opportunity.

How to create engaging mobile content

Mobile advertising can be flat, dull and uninspired. If you want consumers to pay attention, you've got to custom tailor the content to them.

Recession-proof email tactics

You can't let desperation poison your email efforts. Here are three ways to smarten up your campaigns during a downturn.

Digital technologies that will change how you market

We know that tomorrow's media will be digitally integrated, but what will that media entail? Get the inside view on the next wave of digital media opportunities.

Choice, control, consent: The future of mobile

Increasingly, media is rendered as transportable and -- to the chagrin of companies in the distribution business -- transferable packets of content. Here's why bundling is the answer to mobile's future.

7 deadly sins of site design

Is your website a design glutton? Does it lust after unnecessary rich internet applications? Here's how to get it on the path to redemption.

Get the most from your video ad options

Video is taking off, but an advertising model that appeals to both big brands and viewers is still years away. Here's what to do in the interim.

How to capitalize on email's most valuable real estate

Maximize your clicks and conversions by following these guidelines for smarter use of your email's pre-header and snippet text.

Send smarter email, not more email

In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.

7 ways to ensure an emerging platform's success

A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.

Email: Get back to basics

Whether you're an industry veteran or a newcomer, your email campaign will benefit from revisiting these fundamentals.

5 ways to make your emails spoof proof

Spammers and hackers keep getting more creative when it comes to infiltrating inboxes and infuriating consumers. Learn to protect your subscribers and your image.

Release your code to the mobile community

Brands need not fear software engineers. Give them the open source tools they need to put your company into mobile hands.

Manage your business, Web 2.0 style

If you want to put collaborative technologies to work throughout your organization, be sure to follow this plan for easier integration.

How to socialize your email campaign

Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.

6 emerging tech trends to watch

Brands should be on the lookout for new ways to get in front of consumers. Here's a sneak peek at some innovative companies that want to make it easier to do just that.

Craigslist's founder on the future of digital

He's been credited for almost single-handedly killing the newspaper industry by offering free online classifieds. But Craig Newmark's success boils down to what he calls "a pleasant accident."

Will mobile pull it together?

The mobile landscape is changing rapidly. If you haven't already scheduled a meeting to talk about your brand's utility with your marketing stakeholders, do it now.

The shelf life on email permission

Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating.

10 crucial elements for great transactional emails

Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email.

How to save video advertising from itself

Hours of TV programming are being viewed online, yet video advertising is still not evolving. The key to monetization may come from TV's advertising past.

How to keep your website on the cutting edge

The web is changing, and your ecommerce site needs to change with it. Here's the low-risk way to implement innovative ideas that will drive increased ROI.

Jason Calacanis on what's hot and emerging

At conferences like TechCrunch50, it practically rains startups. But finding a killer app isn't easy. To help sift through the hype, we turned to a former tech journalist and startup veteran for the inside scoop.

Your essential email campaign checklist

The standards of how you put value on your email database, how you protect it, and how you build loyalty through relevant communications have evolved. Find out what your campaign is missing.

Why your emails are getting blocked

Are you neglecting your email list hygiene, feedback loops or deliverability tools? A new study reiterates the best practices you should already be using.

Build a widget on a budget

Widgets don't have to be prohibitively expensive. There are resources to help you build a widget with little or no design or development budget. Here's how.

10 killer websites worth watching

What makes a site hot? Our industry panel offers up some of their favorite sites from their own portfolios, as well as those they wish they'd done.

4 easy steps for a rewarding video contest

User-generated contests may seem like a massive undertaking, but chances are you already have the necessary materials to get started and engage your audience.

Is your website ready for a handheld world?

Our panel of mobile experts reveals what your website needs for a seamless on-the-go experience.

How to create email campaigns for mobile devices

In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.

How trend-spreaders trump trendsetters

Apptera's CMO explains how to capitalize on mobile's WOM power, without relying on the fickle whims of the cool crowd.

Opportunities your email campaign is missing

It's not enough to simply slap a name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers.

Is your widget working?

Widgets are all the rage, but are they worth your time? Agencies share their opinions and explain what a widget needs to keep consumers interested.

Understand the power of email numbers

If you're measuring email effectiveness based on online sales, you're only getting part of the picture. To understand the campaign impact, here are the metrics to consider.

Are print catalogs smarter than your website?

Excuse time is over. Discover the approaches that make dynamic content targeting on the web too easy and effective to ignore.

How to become a widget whiz

Widgets are all the rage, but it's not a channel that marketers should enter into lightly. If you're not taking these points into consideration, your application will likely fail to meet its objectives.

iPhone marketing opps your brand is missing

Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.

5 ways to shake the dust from your email program

As a marketing channel, email isn't going away. But your readers might if you don't constantly look for new ways to engage them.

Obama's digital gamble delivers buzz, not promises

It may have been the most highly anticipated email/text in the history of digital marketing, but did Obama's decision to ditch television deliver the goods?

A marketer's survival guide for a soft economy

Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI.

Is Google really a monster?

A Google clone highlights growing fears about the search engine, plus pre-roll makes a comeback, and the Olympics leave us wondering if there's really any gold for advertisers.

What "Desperate Housewives" has that skateboarding dogs don't

It's a scary user-generated world out there. Marketers should consider bucking up for high-quality video content.

4 websites that failed

Is your brand guilty of these crimes against site design? Industry experts weigh in on sites that missed the online branding mark.

Email's hidden superpower

New research findings indicate inbox advertising provides benefits beyond acquisitions alone.

Put social media marketing in its place

Don't let social media take control of your brand. Get back in the driver's seat through strategic widget development.

Widgets: what are they good for?

They're everywhere! But how can you leverage these applications to the benefit of your brand? Find out here.

Peter Horan on email's role in the future of advertising

Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.

The game-ending threat to video-on-demand

How important is the decision to lift the injunction against Cablevision's central storage-based DVR system? Underscore Marketing's president explores the issue.

6 experts debunk mobile marketing myths

If you're confused about mobile marketing, you're not alone. We tapped a group of industry experts to reveal the truth behind some of the space's most common misconceptions.

8 secrets for viral gold

So you want to get into the increasingly popular consumer-generated video space but don't know where to start? Check out this guide to get the most out of your efforts.

How to build an ESP partnership that works

When shopping for an email service provider, you need to be prepared to answer questions too. By providing the right information up front, you can lay the groundwork for successful campaigns in the future.

4 tips to boost mobile campaign success

You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities.

6 email marketing myths debunked

Still laboring under the misconception that email is just digital direct mail? Check out these common email myths that may be holding your campaign back.

Can consensus conquer web video?

The IAB worked with Deep Focus, OMD, Avenue A | Razorfish and others on video ad guidelines. Hear what one insider sees as the industry's next steps for migrating TV dollars to digital video.

Community platforms: is simpler better?

Online communities often confuse their users by offering too many features. Here's how to develop a platform with what users really need.

Widgets gone wild: the untapped marketing opportunity

Media strategies editor Jim Meskauskas explores widgets as a marketing medium, including their yet-to-be-realized potential for the mobile future.

Why aren't women going wild for video?

Traditionally a male bastion for web content, online video has come a long way. But women haven't managed to close the gender gap just yet. Find out why and what that means for the future of video.

Drive audience loyalty with live video

By leveraging streaming video feeds, you can connect with viewers and transport them to the places they wish they could be.

Will internet metering cost you audience share?

If ISPs do start to charge consumers by their bandwidth usage, your company could bear the burden in terms of lost users.

5 ways to avoid common email blunders

Don't be tempted by gimmicks for boosting email deliveries. Here's what to do -- and what to avoid -- when reaching out to your customers.

Focus on the customers, not the clicks

Traffic to your website is great, but engaged customers are what you really need. Here's how to turn anonymous clickers into promising sales leads.

8 video myths debunked

U.S. online video advertising is expected to grow to $4.3 billion by 2011, yet there is still confusion on how to maximize this medium. Take a look at some of the most common myths about online video advertising and examine the realities.

Put a stop to email inefficiencies

Many companies risk losing subscribers because they fail to consolidate internal email operations. Here's how and why to make that change.

Online video: how to work it for your brand

Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus.

Keep your brand alive: get on the map

The rising cost of travel has made location-based services like online maps more valuable to the consumer. Underscore Marketing's president examines what this might mean for your brand.

Website design rules are made to be broken

When it comes to website design, don't be tempted to blindly follow the "rules." Sometimes the rules won't apply to your site, where your analytics will always inform smart design choices.

5 email subscription boosters you missed

Looking to grow your email list? Here are easy ways to increase subscriptions by making simple copy tweaks.

Don't spoil your widget campaign

Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.

How to "woo" email subscribers

The real trick to a successful email campaign is treating your subscribers like you're dating and, ultimately, marrying them. Here's what it takes to seal the email deal.

9 widget myths debunked

Although the industry is gaining a greater understanding of widgets, some remaining misconceptions are preventing marketers from taking full advantage of their power. Take a look at the top myths, and the truths behind them.

3 fundamentals for successful branded video

When it comes to video, you have two options: create a commercial or create branded content. If you take the latter route, you'll need to do more than just create a pretty video.

Take a closer look at your email metrics

Get a better understanding of what certain email metrics mean with this four-point guide.

Top 5 things to know about SMS advertising

If you want a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.

4 winning widget strategies

Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.

How to make sure your email is legal

There are new regulations, but do you know how to ensure you're following them? Here's a guide.

What media buyers need to know about video

Media buyers need to get up to speed on video ad buying. Here's a crash course to make the process easier.

5 tips for successful action-prompted emails

From birthday discounts to reservation confirmations, triggered emails are the ultimate in one-to-one communications, with benefits to the bottom line.

Conquering kid culture online

Designing sites for kids isn't child's play -- it takes a careful balance of usability, creative intuition and regulatory compliance.

How to build a killer mobile database

Gain a competitive edge over the rest of the industry by building your mobile database before the medium goes mainstream.

Getting over the mobile jitters

Marketers are still hesitant to commit spending to mobile. Paul Martecchini tackles some of the lingering questions surrounding the platform.

The good news for email marketers

The FTC's CAN-SPAM policy will change on July 7, 2008. Here are specifics on how those changes might affect you.

Your mobile campaign essentials

To generate traffic for a mobile website, focus on these two crucial elements.

6 ways to enhance user experience

Presenting customers with more immersive and interactive web interfaces can elicit excitement, loyalty and plenty of referred traffic. Find out how smart sites keep their users happy.

No mobile hype here: real talk with The Hyperfactory

The CEO of the company behind KFC and Motorola's mobile advertising gives his perspective on the state of the industry and where it's headed.

The do's and don'ts of URL promotion

Choosing a good domain name is only half a marketer's battle. Learn how your URL display can impact your brand for better, or worse.

5 ways to leverage online audio entertainment

The branded internet radio model can be applied to just about any industry, and is probably easier to pull off than you think.

Marketers reveal their mobile addictions

iMedia conducts a mobile reality check to find out how people in the interactive industry personally use the mobile web, or if they're using it at all.

Stop emailing like it's 1999

If you're still using a desktop client to send email marketing, it's time to drop the excuses and start being efficient.

Say goodbye to mass emailing

Find out what's making it possible for email marketing to finally deliver on its promise of relevant, one-to-one communications.

Breakthrough marketing with a twist, shake and squeeze

New iPhone applications open the field for creative marketing. Here are some examples of what's in the works.

How to reach real people in a virtual world

As people increasingly hide behind self-selected personas online, should marketers target the avatars or the people who created them?

Digital tackles the talent deficit

Take a look at how the experts are preparing their staff to deliver on cutting-edge marketing strategies.

Who's doing video right?

A number of brands are producing original online video, but not all the content is hitting the mark. See why Suave and Sprint get it, and why Bank of America does not.

Agencies dismantle hype machine

Online worlds, mobile and social networks all have unique features and functions, but which ones will live up to the hype and become viable marketing platforms?

Email churn shouldn't cost you

Follow these strategies for controlling unsubscribes and bouncebacks, and you'll see a difference in your bottom line.

Finding the ad opportunities in mobile

Success in mobile social networking will come for online marketers when they learn to make investments in the user's flow experience.

5 new ways brands can go beyond the browser

Web-based apps aren't tied to the desktop anymore. Find out how your brand can leverage these more robust programs and how they can lead to more impactful campaigns.

The X Factor: Why banners fail

If the media biz is a jungle, banner ads are cowardly and camouflaged. Try a plan of attack that goes in for the kill.

Will YouTube ever make money?

Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.

Get maximum brand lift from widgets

Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.

Flash is the new black

Flash has evolved in the dozen years since it launched. Learn how to make its new capabilities work for you.

5 mobile success stories

Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon.

Mobile: the uncluttered ad solution

Who says you have to share marketing space? Stand out from the crowd with a mobile campaign.

Dear Dawn: Help us boost email deliveries

Our expert, Spencer Kollas, outlines a strategy for maximizing email deliverability rates.

Maybe it's the device

Is your mobile marketing campaign accounting for consumer behavior in the post-iPhone world?

5 ways to increase mobile marketing ROI

To get a return on investment, marketers must strike a good balance between a creative idea and its technical execution.

The 411 on mobile snap technology

A slew of new companies have come out with camera phone-based technology. You snap a photo of a product or promotion and receive information on the item in return. But how viable is this form of mobile marketing?

The X Factor: Don't get hustled by the social media frenzy

Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?

Brands debunk over-hyped platforms

With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.

Video opportunities beyond YouTube

There's still only one YouTube, but there are plenty of other original video sites to consider for your next campaign. Explore this guide to find out what sets each one apart.

How widgets can dismantle your silos

Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.

Email is not digital direct mail

Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.

Don't turn off subscribers with techno-talk

Your email recipients who request service want solutions to their problems, not auto-generated messages written by the tech team. Learn how to do a techno-speak makeover.

What domain name is right for your campaign?

When launching a campaign, consider more than the website's content -- consider what URL will reel audiences in.

The X Factor: The risky business of ad banners

The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!

10 ways to "green" your brand

Here are some basic best practices for planning, launching and succeeding with your brand�s sustainable web initiatives.

Video ad serving: know your options

Video ad serving solutions are not one size fits all. ScanScout�s founder discusses the keys to seamless video integration.

Increase revenue with inbox branding

An increasing number of marketers are running strategic, relevantly targeted campaigns within e-newsletters -- with incredible results. Learn more about this tactic.

The next killer app

Is it widgets, wireless or mobile? Agencies discuss what they think will be the next big thing in interactive.

In defense of microsites

Despite some strong contrary opinions, a microsite can be an essential element of a marketing campaign. Find out how to ensure its success.

Drive additional web traffic with email

Recipients want your emails, but the content may not always be specific to their needs. Learn how to use direct navigational links to bring customers to your website.

Reach your audience through integration

The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.

Email best practices: from 2005 to today

Our resident email guru looks back at email best practices from 2005 and finds that many still hold -- with some tweaks.

The perks of podcast advertising

Podcasting offers unique marketing opportunities. Take a glimpse at some industry trends, the advertiser mindset and what four diverse marketers expect to see from their investments.

Engagement is great, but show me the money

Confused by the link between optimization and ROI? Here are pointers on how to calculate results.

Your guide to working with widgets

Widgets are all the rage these days, but what does it all really mean? Here are the widget basics along with some killer examples.

Can email survive social media's rise?

The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.

Follow the clues to a marketing payoff

Creating an immersive, multimedia game to promote your brand may seem like an out-of-reach pipe dream, but it could be easier than you realize -- and worth more than you can imagine.

A rich media wish list

There's a lot going on in rich media, but that doesn't mean big changes are right around the corner. Here are four things that could bring sexy back to the format.

What you need to know about interactive TV

Interactive TV is fairly untouched by marketers despite the high levels of engagement offered. Take a look at what makes iTV a marketer's dream.

Got widgets? Now what?

Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.

The myths and realities of video advertising

As online video matures, the large and unmeasured television campaign is losing its appeal. Here's how to take advantage of existing options without sacrificing potential reach or quality.

5 tips for hitting video goals

Launch a successful video campaign by tailoring it to your specific campaign objectives. American Airlines and others demonstrate how it's done.

Are widgets doomed to adware's fate?

Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.

3 strategies for greener email

Applying the three "Rs" of environmentally friendly living to your email strategy can help you add green to the bottom line.

Who's playing the out-of-home game?

Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world.

How Quiksilver and others have mastered video

As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers.

Email metrics: don't keep up with the Joneses

Industry averages of open or click rates are useful but shouldn't be your guide. Focus on improving your metrics -- no matter how they compare to studies or your competitors' numbers.

How to build your video's audience

Don't bank on luck to create your audience; here are steps to get you closer to a guaranteed video viewership.

11 reasons to extend your brand with games

Not convinced that online games and simulations can deliver increased reach and effectiveness for brand messages? Take a look at how this channel is meeting every online challenge.

The next phase of widgets: content syndication

Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.

The X Factor: Why online pre-roll is dead

Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.

Website marketing across genders

Don't design your website just for men or women. Instead, you need to know when women think like men. The NextStage CRO explains.

How to deliver on B2B email campaigns

The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.

Use casual games to leverage your brand

VIDEO: Find out why games are important and how you can highlight your brand as in-game advertising continues to grow.

Can the internet stay neutral?

We've become quite accustomed to the neutral internet. Telecoms and ISPs, however, could threaten to upset that apple cart. Here's the threat to digital marketers.

Get higher open rates with the right welcome

Start the relationship with your consumer off on the right foot with these tips for the perfect welcome email.

5 telltale signs of list abuse

Email marketers' most valued asset is the mailing list, but few take the necessary steps to protect it. Here are common vulnerabilities to avoid.

Widget marketing 101

VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.

Use the recession to your advantage

Learn from Goodyear Tire how to stay ahead of the curve by marketing during a recession, and keep these three pointers in mind as you launch marketing campaigns over the months ahead.

What NOT to do when moving to Web 2.0

Even the most carefully crafted Web 2.0 program can fall flat if users don't get what they have come to expect from the two-way internet. Here are some key pitfalls to avoid when planning your brand's efforts.

3 reasons to ditch your microsites

Sean X Cummings explains why microsites do nothing more than suck your time, money and other resources without moving your brand forward.

Make sure your email newsletter is working

Who are you really creating your email newsletter for, and is it doing everything it should be doing? The NextStage CRO helps you ask the right questions.

Is there a digital primetime?

Making sense of the web's fast-growing but fragmented video audience isn't easy. But the truth may be that reach is already here. It's just up to the marketers to find it.

Do widgets spell doom for portals?

Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.

Why the presidential candidates flunked the email test

As the election steamrolls ahead, the remaining candidates need to make sure their email campaigns are maximized to the full potential. Learn from their mistakes.

10 reasons to launch a mobile app

Find out why you should get your brand in the hands of consumers with your own mobile application.

The schizophrenia of link building

Link buying is an effective marketing strategy but has an evil twin in Googlebombing. Here's a look at the issues.

How to kill the widget ecosystem

Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.

Marketer's confessional: Mitchel Ahern speaks

VIDEO: In this interview, OTOLabs' product management director explains why widgets are important and when the convergence of online and offline video will happen.

Lessons in building a better widget

By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.

4 widget best practices

If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.

2 email strategies most marketers forget

Welcome and transactional emails both provide great opportunities for engaging with potential customers but are greatly underutilized.

Guaranteed impressions where you least expect them

With the cost to get involved coming down and the return on buy increasing, it's time for marketers to gamble on games.

15 ways to get your website in gear

It may be time to take your site for another test spin. Oneupweb shows you how to pop the hood and examine its usability.

An evening with the YouTube killers

Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We got the scoop from the people who matter most -- users.

More usable email campaigns, by design

Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done.

Why widgets are worth watching

Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.

Make your email strategy Facebook-friendly

With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.

Can targeted online video replace TV?

With TV advertisers facing challenging economic times, Underscore Marketing's president offers an online alternative.

Has web video solved the reach riddle?

Online video may look like TV, but so far the tiny computer screen hasn't been able to deliver the same reach as its larger-screened rival. A new startup aims to change that.

Don't slam the door on parting subscribers

Yes, you have to honor unsubscribe requests, but you don't have to cut off communication. Here are five ways to salvage a relationship.

Don't let the iPhone fool you

Not all mobile phones provide the web experience an iPhone does, requiring site designers to address some limitations. The Hyperfactory's CEO explains.

3 keys to ad model success

Here are ways to avoid the trap of your unique platform or medium "becoming" the message instead of the right ad message "being" the message.

7 tips for smart video buys

Don't be overwhelmed by the video options for your next ad buy. Let these tips guide you.

Top things NOT to do in advergaming

Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.

Use mobile to engage, not just impress

Forget the art and technology of mobile marketing. Here are three practical guidelines for using this platform to create more engaging campaigns.

Win the ad war with widgets

Widgets give active target audiences the opportunity to display and share your brand. Find out what you need to know about this up-and-coming trend.

Why hotspot ads sizzle

Advertising on hotspot networks enables marketers to target audiences out of home and office. Learn more about this from an AnchorFree VP.

Prove your video's relevance to users

Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.

Are the telcos declaring war on Google?

The net neutrality debate has flared back up, pitting internet behemoths against telcos, ISPs and politicians. Here's the latest.

A call for mobile-carrier symbiosis

Transpera's CEO calls for an end to the antagonism between wireless content providers and carriers; he argues that both will see economic gain in partnering.

A simple design fix for your website

A poorly designed and managed contact form on your site can cost you big. Find out from this web analytics consultant how to maximize its value.

Mobile: it's not just for kids anymore

Many marketers equate mobile with a youthful demographic, but it may be time for your mobile campaign to grow up. Molecular's Evan Gerber explains.

Make your email's first impression count

Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.

Prioritizing your web to-do list

Identifying the top priorities for web development involves balancing both customer needs and business goals. Taking this simple approach will help.

ESPN and the dreaded GMOOT syndrome

There's an upswing in mobile content consumption, but does this increase in consumption necessarily translate into advertising opportunities? Underscore Marketing's president casts a suspicious eye.

Post-holiday email tips

By following these simple guidelines, you can begin putting together an international expansion that you can execute on your own.

The ins and outs of widget marketing

DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.

Anatomy of a website visitor

It is important to understand the different visitor types and ensure your site caters to each one. The CEO of ThinkMetrics offers some critical pointers.

The 80/20 rule for transactional emails

Although transactional emails serve a functional purpose and must include specific, key information, don't miss the opportunity to also use them to brand and cross sell.

6 tips to win back inactive subscribers

A reactivation campaign can help you revitalize your list. Lyris' strategic account manager explains the steps to take.

Tips for IM marketing success

Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.

Avoid the fate of a virtual ghost town

Virtual worlds have yet to reach their full potential as viable and durable marketing platforms. See how to avoid the traps Comcast, NBC, Kraft and others have fallen into.

Maybelline gets 88% opt-in with mobile play

HipCricket launched an SMS campaign for Maybelline; check out the numbers to see just how effective mobile marketing can be.

How email marketers misuse metrics

Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.

Me, my Nano and the 3-second video ad

Over the next 10 years, video ads will develop into the dominant format, creating an emotional connection paralleled only by the PC and TV. Here's why.

To wiki or not to wiki

Don't let fear keep you from achieving the marketing potential of wikis. Here are responses to five common wiki worries from Wetpaint's CEO.

Why retailers need a mobile edge

Stand out from the retailer crowd with these mobile strategies. The head of Nokia Ad Business lists ways to stay top-of-mind with your audience.

5 tips for stellar branded video

Learn how to get the most from your branded videos with a look at these campaigns from Toyota, American Express, Delta, Gmail, Hugo Boss and more.

Using the ALT tag for better email delivery

Premiere global services' eMarketing strategist explains how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.

How to make your site mobile friendly

If you'd like business to come from the small screen, follow this guide from Inkriti's CEO.

You can make money with widgets

Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.

Marketing to men, women and couples

Men respond to different kinds of creative than women, and couples respond differently yet again. Here's how to make the right marketing choices.

The super desktop powers of screenmates

OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.

How to time your emails for best results

Developing an editorial calendar for your marketing emails can improve their relevancy and reduce inbox overload. Acxiom Digital's director of marketing strategy explains.

Google's mobile muscle opens floodgates

When news broke earlier this week that Verizon Wireless had decided to open its network (perhaps to counter the threat from Google), mobile marketers rejoiced. Find out why.

3 keys to success with local mobile

Now is the time to rev your mobile marketing engines. Red Door Interactive's Paul Bruemmer shows you how.

10 blogging tips from 10 bloggers

In this definitive guide, experts share best practices for business blogging.

Brand winners in your Xbox

Find out why Doritos, Mountain Dew and other big brands are embracing Xbox and advergame opportunities.

Adding sound to your brand website

With sound cards now pre-installed in every computer, there's no reason for your website not to have sound, but how do you choose the right one?

Web widgets: connect the missing link

A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.

There's more to video than you think

Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.

The best way to expand your email list

Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.

Don't rely on ESPs to deliver

StrongMail's director of delivery services disputes assertions that good delivery rates are nearly impossible to achieve without an ESP, and he explains how to get them yourself.

Don't make a bad call with mobile

Thinking about launching a mobile campaign? Here are some points to consider first.

How to mobilize a TV audience

More and more companies and television shows offer viewers a chance to interact via their mobile phones. mBlox gets marketers up to speed on this growing trend.

What Playboy, Fox and Univision think of mobile

Not sure what it means to market in mobile? Three experts show the way.

Better leads in 7 steps

Learn from BrightWave Marketing how to maximize email's role in your lead-generation program.

What adidas and Google have up their sleeves

See how adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their online experience.

Is Hollywood's loss the web's gain?

If the 1988 WGA strike was the mother's milk of cable TV, might Hollywood's current labor strife be a boon for online entertainment?

The Weather Channel storms broadband

The Weather Channel's media VP chats about connecting with extreme sports enthusiasts, expanding brand perceptions and the value of on-air vs. online audiences.

The best rich media metrics for your brand

Staples, Kimberly-Clark and Miller Brewing Company know what metrics matter when it comes to rich media. Do you?

Understanding Google's mobile move

Will Google win its battle for mobile domination? Or is Android starting a war it can't win?

Measuring online performance: what matters most

The desire for benchmarks is born out of a desire to set targets, but the solution is to look at your own performance.

Stand out from the email crowd

If you're planning a holiday campaign, follow these creative best practices from Responsys for maximum impact.

The art of widgetry: a primer

Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.

God, Satan and your brand website

With one click a website can go global, so it's important to be aware of your cultural biases when designing. The NextStage CRO explains.

Mobile: the little platform that could

Make your traditional campaign trackable and more engaging with mobile. Cielo Group's president and CEO explains.

Cheap email tricks

Want a lesson in email? Just check out the other guys' campaigns. Here's the guide.

4 reasons to fire your copywriter

As with any profession, not all copywriters have the same level of skill. Here are some good, and bad, reasons for getting rid of your copywriter.

Don't damage your (email) reputation

If you don't treat your email list with respect your whole brand image will suffer. Read on for pointers.

Email formats: choose or lose

Take a look at the three predominant types of email messages along with helpful tips to make sure your message isn't lost in the shuffle.

Mind your email reputation

What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains.

Will Google, Yahoo! or AOL win the mobile battle?

Find out how these traditional web players are shaping their strategies for the wireless space.

Warning: ad killer on the loose

An ad blocker has emerged from a distant corner of the web, erasing display ads and challenging the current business model. Is it an aberration or harbinger of hard times for interactive? Marketers are split.

The path to better video ads

There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.

Overcome the split personality of online video

Find out why and how traditional and interactive marketers need to hop on board the online video train before it leaves them behind.

How email drives subscriptions for NASCAR

NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.

Don't give subscribers a reason to bail

Assuming too much about your relationship with your newsletter subscribers can get you into trouble. Underscore Marketing's president explains how to sidestep problems.

Crazy or brilliant: how to gamble with video users and win

YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.

The Obama Girl guide to political viral video

The creator of this smash hit gives tips on what works (and what doesn't) with presidential online video marketing.

Email economics: what to do in a recession

Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.

Mobile marketing 101

Mobile is a powerful marketing platform. But do you know how to use it? This video clip shows how other companies are using text messaging and WAP in their marketing campaigns.

RIAs reel in financial site visitors

Financial sites can confuse readers with technical terms and complicated products; rich internet applications offer a solution to this problem that companies such as Fidelity Investment are pursuing.

CoverGirl, Hot 97, Reebok take the mobile leap of faith

Still think mobile needs time to develop? Take a look at how some big brands are innovating this channel right now to engage audiences, empower other media and build solid brand loyalty.

Quick tips to avoid the bounce

Making sure your emails get to their intended audience could be as simple as asking for a second address. Here's advice from Premiere Global Services.

Make Flash work harder for your brand

Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.

Why convergence is doomed

Why can't anyone bring television and the internet together in a meaningful way? Underscore Marketing's president gets to the heart of the issue.

Use email to close the conversion loop

Companies with contact centers can increase their sales by adding email follow-up to their process. Acceleration's director of email management explains how.

What widgets can do for landing pages

As the interactive landscape evolves, so must your approach to marketing. OTTO Digital's chief strategy officer explains how to keep your website and landing pages relevant.

5 easy ways to win with email

Responsys shows you how to focus your email attention easily and make your campaign a smashing success.

Will marketers gain from newspapers' pain?

Forced to innovate or die, newspapers are leading the adoption of RSS and other such technologies. New Media Strategies' CEO explains what other marketers can learn from these efforts.

Online video advertising's to-do list

Reporting back from the MIXX Expo, a consultant provides a rundown on the work still needed to be done to harness the potential of online video advertising.

Facebook dominates with new widgets

Get the lowdown on the five most popular Facebook widgets and what this trend means for brands and marketers.

Google Gphone?

Google's holistic approach to the wireless space gives real credibility to the Gphone rumors. Our writer maps out the internet giant's mobile strategy.

The jury is out on internet video

What's the best format for your video? The Fifth Network's director weighs in.

Failure: a case study

You've heard the phrases, "fail first" and "fail fast," haven't you? The NextStage CRO explores the relationships among failure, innovation and expanding your market.

With email, you must centralize

Our email expert says that centralizing all company email is key to keeping this channel efficient and effective. Read on to understand why (and how).

Rate your (email) date-ability

Take this quiz developed by Lyris' strategic account manager to see how well you're nurturing your relationship with email subscribers.

Advertisers romancing the pod(cast)

If you get to know podcasts and what they have to offer, you'll want to add them to your marketing mix. Here's an introduction from Personal Life Media's CEO.

Widgets, flow & better advertising

If you don't understand what widget marketing can do for your business, drop what you're doing and take five minutes to read this. Underscore Marketing's president explains.

Luxury autos carry the BMW Films torch

Mercedes, Land Rover and Lexus are creating broadband video properties that more deeply engage lifestyle-conscious consumers. Enlighten's creative director explores this emerging trend.

A pure approach to better email

With web analytics integration, your email strategy can deliver more relevant content and help you increase completed transactions. iPost's CEO explains how.

3 ways to spark video advertising growth

The potential is there for online video advertising, but several factors are holding it back. A MIVA senior VP describes what it will take to get it in gear.

Mobile, minus the bells and whistles

Despite all their capabilities, mobile devices are still mainly used as phones. Our media strategies editor explains what that means for marketers.

Look who's spending the most on mobile

Want to reach the fastest-growing and highest-spending mobile demo? Briabe Media's CEO explains the how and why of making contact with the Hispanic and African American audiences.

Bob Garfield picks the best user ads

iMedia sits down with the famed ad critic to find out what he really thinks of current user-generated ads.

The costly mistake most email marketers make

A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.

Internet video goes long form, with Chevy Chase

Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.

Capture teens in a mobile web

Marketers venturing into the mobile space to pursue this popular demographic have an opportunity for brand success, but they must do it with kid gloves. Molecular tells you how.

Make more cash: use your site for leads

Misperceptions about lead generation cause publishers to miss out on supplemental revenue. Get the facts from Q Interactive.

Help visitors focus and reap the rewards

Don't waste money on expensive eye-tracking studies; instead, learn how to design your marketing site right the first time. NextStage's CRO explains.

Make your campaign better: integrate with email

Want to improve your marketing efforts? Here are five steps to help you integrate email with your brand's website, TV and print marketing efforts.

Are early adopters the best mobile audience?

Our media strategies editor looks at mobile and explains what the potential marketing pitfalls may be, as well as who your best target audience is in this medium right now.

Taking the "geek" out of your site management strategy

What matters most for marketers is not the totality of features offered on websites, but the frequency and quality of the conversation.

BMW, Joost drive ultimate ad machine

BMW makes new foray into broadband television, faces the challenges of ad innovation and shows how an active role in the research process can pay off for a partnership.

6 ways to add richness to your site

Molecular explains how to improve functionality and usability with these easy ideas.

Set your content free to get more leads

Optaros' VP of marketing explains why B2B companies need to scrap registration, and add search and syndication to their lead-generation strategy instead.

10 ways to keep your site relevant

You should do a site re-launch every two to three years. Hot Banana's general manager provides this guide for doing it right.

Heinz gives users a taste of fame

Thousands of Heinz Ketchup commercials have oozed their way across YouTube, conceptualized, shot and submitted by consumers. Read why this unique campaign is generating media and industry buzz.

The metrics of innovation

Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.

Compel users to text you back

Mobile offers marketers an opportunity to access audiences anywhere, anytime. But the marketing message has to be worthy of this potential invasion of personal space.

7 steps to improve email testing

If you don't have a proper email testing plan, or the technology to support it, here's how to start building one today.

Reach your local audience with video

Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.

How Microsoft will kill the PC and change the world

When the PC computer hit the scene, few people saw it as an advertising tool. But Surface, Microsoft's PC-killer, is built for brands. See what it can do.

Gizmos that up the interactive ante

The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.

How to build and keep your mobile audience

Quattro's VP of business development offers some mobile web best practices.

Rediscover a brand's largest lead generator

It is so simple, yet it has been overlooked for so long. Email is essentially the third online media channel, complementing search and display.

Make failure part of your website plan

You can't increase ROI without some experimentation. CrownPeak Technology's VP of marketing and product strategy describes the process for turning failures into success.

Escape the fate of podcasts

Corporate blogs and podcasts are losing favor because of poor execution. Vidcasts are the next corporate marketing frontier, and with these 10 tips, you can master this medium.

How to piss off your customers

Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.

What your marketing is REALLY saying

The NextStage CRO describes how your unintentional marketing message can subvert your marketing objective.

What we can learn from Bud.TV's mistakes

Despite Bud.TV's shortcomings, PermissionTV's founder says it shows real vision and good business sense. Find out why, and what it will take to make the concept work.

Video gets back to the basics

The Fifth Network's director of marketing explains that OPA's recent announcement on video's most effective format confirms what we've all known.

Google vs. carriers: The wireless ad revolution

Did Google fire the first shot in the mobile revolution? Or is ad-supported wireless a pipe dream? Google-watchers and mobile gurus read the wireless tea leaves.

Don't let pre-roll costs shut you out

Demand for pre-roll video is boosting the cost. Fear not. Underscore Marketing's president has a solution for video-hungry advertisers.

Get your video seen

Broadband Enterprises' COO explains how contextual relevance boosts a video's chances of getting watched.

5 steps to take your website mobile

Molecular writes in with tips for making your mobile web presence as compelling as your online presence.

Coupons: A story of redemption

If you want to both boost sales and track how online is affecting offline purchases, try online coupons.

5 email mistakes to avoid

Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.

Unleash the wonder of rich media

EyeWonder's client solutions director explains how to make the implementation of rich media and video easier, enabling more time for creativity.

FCC Dampens Google's Wireless Dreams

In a mixed-bag ruling, the FCC split the difference between warring internet and telecom factions.

The widget: a small tool with a big future

It may be "The Year of the Widget" but ask yourself these important questions posed by T3's group creative director before launching one.

What happens in Vegas stays on the desktop

The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.

5 super powers email marketers need

If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris' strategic account manager.

4 Steps to a Robust Video Campaign

When it comes to video, it's worth building a strong foundation, and that can be achieved with the help of your ad operations team. Here's how.

Sony Sparks User-Generated Revolution

Sony's decision to relaunch Grouper as Crackle signals a shift away from user-generated video as we know it, but will high-quality virals deliver advertiser results?

The key to integrated campaigns: email

Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.

Master the mobile format in 5 steps

Considering launching a mobile campaign? Molecular's senior user experience consultant lists five considerations key to launching an effective campaign.

Rebirth of the 30-Second Spot?

A recent OPA study suggests that online success is found with 30-second video ads. Our panel weighs in.

Is the Homepage Dead?

iMedia asks industry experts if the homepage still matters in this age of multiple-site entry points.

How OTT Will Change Everything

Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.

Keys to Email Success: Personalization and Design

Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?

Widgets and Toolbars: Personalize or Die

The new rules of interactive marketing include finding ways to monetize the "my" generation of users who want control over their information flow.

The Secret Behind Email Delivery Success

It takes more than a catchy subject line to get your email through to the customer. Habeas' CEO describes the collaboration necessary for making the system work.

Websites: The Secret to Landing Pages and Shopping Carts

As visitors can arrive at any page on a site via search, are homepages still relevant? The NextStage CRO says it's about microbranding versus macrobranding.

Video campaign traps to avoid

SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.

The Case for a New Industry Association

The newly launched Association for Downloadable Media will provide standards for advertising and audience measurement for episodic and downloadable media.

How Mobile Will Change Politics Forever

MindMatics VP of mobile marketing predicts that the candidate who most effectively executes his mobile campaign will win the White House in 2008.

Remove the Website Operations Handcuffs

Red Door Interactive's president gives tips on how to ensure that your web operations remain fully functional and efficient.

Give Your Brand the iPhone Halo

The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.

iPhone: The New Apple of a Marketer's Eye?

The wait for the iPhone is over. But what does it mean for Google and others? MediaSmith's Derek Leedy explains.

The time is right for email exchanges

The president of Datran Media lays out the evolution of exchange-style media markets and explains why email has been added to the mix.

10 Reasons Brands Should Think Like Publishers

OTOlabs' director of marketing operations explains how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.

Welcome to My Brand, Y'all!

The T3 President and CEO brings you an introduction to invitation marketing.

Industry Reporting Standards and What Really Works

The missing variable in today's measurement and optimization philosophy is the "sphere of influence" effect. Here's why.

Why You Need to Get in the Game

A new study reveals the growing potential of game advertising.

Mobile Reaches Consumers: Here's How

Mobile customers want instant gratification. Enpocket's CEO explains how to capture mobile audiences by catering to this need.

How Sprite, Dr. Pepper and MTV Use Mobile

Motricity's off-deck general manager looks to CPG and entertainment brands to see how they use mobile to better reach their audiences.

Coke's Industry-Shaking Mobile Move

Coca-Cola's mobile initiative is expected to drive interest and awareness from other brands to invest in mobile. But there are still challenges to overcome.

Get Your Audience to Take a Trip, with Video

The Fifth Network's director of travel marketing explains why video is the perfect way to reach and engage potential travelers.

The Web 2.0 News Flash: On the Desktop

Eluma's VP of marketing and business development explains how news sites need to incorporate desktop apps and social media to keep up.

Is email facing extinction?

Today's teens are using very different digital communication tools than the rest of us. So what will become of email?

Danger Ahead: Video Faces Bumpy Road

Recent big name acquisitions will bring chaos before order to the online video industry. Broadband Enterprises' COO explains.

Killer Email Content? It's All How You Say It

Don't be so quick to blame the content. Contrary to popular belief, a new report reveals that message content is not a major cause of deliverability challenges.

Chicken Soup for the Confused Mobile Marketer

Here are some ideas from today's mobile warriors on how to get your brand to live in your customers' hands.

Dissecting 3 Kick-Ass Emails

Many companies flood you with communications as soon as you give them your email address, but that new relationship is easy to damage.

7 Easy Steps to Mobile Success

Trilibis' VP of professional services examines a successful NASCAR mobile campaign and spells out what it takes to win in this medium.

Summer Movie Website Strategies

Avoid tent-pole fatigue and stay visible during the most competitive 12 weeks of the year without losing your mind, your friends and your self-respect.

An Insider's View on Email Delivery Reporting

Using reporting to catch problems early can improve email campaign effectiveness and safeguard your sending reputation.

Virtual Events to Boost Demand and Revenue

Unisfair's CEO explains why virtual events are the next big thing in marketing, giving data and examples to support their growing popularity.

4 Smart Ways to Use Video

Learn four new ways to spin video for maximum effect from the Fifth Network's director of marketing.

Stanford Plays Host to E-Commerce Brainstorm

Stanford's e-commerce gathering took place this week and WIT Strategy Associate Elizabeth Catterall was there.

5 trends to watch... or else!

Which current consumer habits will impact digital marketing most profoundly? Ubercool Trend Analyst Michael Tchong lends his insight.

Improve Email Deliverability: Turn Invalid into Valid

Here are two key pointers for obtaining the correct email information and avoiding "fat finger syndrome."

How to Improve Email Response Rates

System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.

Win the Email Budget Battle

Email generates the best ROI of all marketing channels. Find out how to get a piece of the pie and turn the cold, hard numbers into a success story.

Boost Online Sales. Here's How.

Red Door Interactive's president explains the need for website differentiation in order to maintain strong online sales growth.

Burger Wars: Hold the Websites, Extra Desktops

The opportunity to use the desktop as a consumer utility has so far eluded the top three burger brands: McDonald's, Burger King and Wendy's.

Beware of Email Dirty Words

Certain words and phrases in email will raise red flags for ISPs and could even blacklist you. Find out more from Premiere Global Services' email program specialist.

What You Don't Know About Email Can Hurt You

Habeas' CEO asks eight questions an email marketer needs to answer to ensure compliance and deliverability.

Expand Your Email Domain in 4 Steps

To appeal to as many subscribers across the spectrum as possible, you need to branch out and diversify your email holdings.

Don't Slam Your Virtual Door on Consumers

Marketers need to think of their sites as doors to their business and delight in ever visitor, phone call, email or chat. FastCall411's CEO tells how.

Want Big Results? Get Bigger Video!

Even video has the challenge of breaking through the clutter. A Fifth Network marketing director offers best practice tips for getting noticed.

Email Marketers: Practice What You Preach

By keeping the interest of the customer first, email marketers can enjoy the benefits of increased read and click rates.

Web Awards: More Than Just Fame and Glory

Awards are newsworthy events that can parlay into website recognition as well as outstanding marketing opportunities.

Proving ROI Made Simple

A good technology solution should be an important part of the ROI dashboard you're presenting to your management team.

Stake Your Claim in the Video Gold Rush

Here are some immediate ways you can start using video today and other integrated ideas to take video to the next level.

Why Email Needs a Marketplace

An email marketplace can streamline the transactions between email advertisers and publishers, boosting revenue for both.

Restore Consumer Trust: 5 Tips for Email Marketers

Give users more control over how you email them. Let them specify what type of email they get and how often they get it.

Stay & Play: Engage Visitors with Web 2.0

Using the right Web 2.0 tools for your audience is key to driving community involvement with your site. An Eluma VP explains what works for viewers, participants and creators.

Win the Battle for Web Operations

In today's digital marketing landscape, you can use efficient web operations to build a better marketing engine and more opportunity for your business.

But How Will It Look On My BlackBerry?

Four tips for designing handheld-friendly emails that deliver their message on any screen or device.

CoverGirl Answers Quattro's Mobile Call. Will You?

Lars Albright of Quattro Wireless speaks with our managing editor about the company's beginnings, its recent campaigns and key mobile marketing tactics.

Ogilvy, MediaVest and Mindshare Weigh in on Mobile

Small screen, big future? Industry veterans discuss the current state of mobile and how the market is slated to shift... very soon.

Turn Old Video Assets into Profits

The president and CEO of ON24 Inc. and Insight24 explains how B2B marketers can leverage webcasts, corporate videos and product demos.

New Email Subscribers: Loved or Abandoned?

You have to work at email relationships just as hard as you do real-world pairings or risk losing the customer to apathy or boredom.

Email's Latest Razzle Dazzle: Billboards

A new ad unit enables marketers to add graphical context to their subject lines. Learn more from the founder of Advenix.

Take Your Site to Go

Don't get left out of mobile search results. Red Door Interactive's director of search marketing explains how to optimize your site for small screen searches.

Don't Be an Email Sender Statistic

Although research shows that non-standardized metrics and bounce data hinder email marketing evaluation efforts, StrongMail's VP of market and product strategy proves measurement is still possible.

Reach the 18-34 demo with mobile marketing

Mobile marketing offers a cheaper, frequently more effective way of reaching your target audience; Briabe Media's CEO gives three tips.

4 Brands That Should Ditch Their Websites

It's time for big brands to abandon the browser and seek greener marketing pastures.

Put the Human Touch in Mobile Search

On such a small screen, the real trick is to engage the consumer for future interactions by offering multiple levels of contact.

Video: will costs skyrocket?

Even though actors may soon require compensation for online video versions of their work, video's value is still slated to grow.

Ideas That Shouldn't Work, But Do

Acxiom Digital's VP and GM reports in from the frontlines with ideas that are counterintuitive yet brings success for his email clients.

Don't Risk Your Brand Reputation

If you're not using email authentication programs, Strongmail's director of delivery services will set you straight on why you need to.

Give Boomers What They Want

Design BDAs for specific functions outside of the web convention to reach task-based boomers.

Online Video's Greatest Hits

Check out these online video successes and failures that shaped the way video is used today.

Get Clickthrough Rates Through the Roof

Want a CTR of 8 percent? Then consider mobile. Enpocket's CEO reveals the secret sauce.

3 Reasons Why Email is Hotter than Ever

BrightWave Marketing's founder provides evidence that email marketing has hit its stride.

7 Ways to Boost Website Performance

The success of many interactive marketing programs relies on the performance of your website. Hot Banana's VP of marketing explains how to take control of its content.

Wireless Media Planning: On-Deck vs. Off

Straying from "the deck" can keep your mobile marketing campaign from realizing its full potential. But will it always be this way? Underscore Marketing's president thinks not and explains why.

Repurposed vs. Web-only Video Content

When it comes to online video content, Undertone Networks' president & CEO says you can be successful when creating it or borrowing it.

How to Be Successful with Outlook 2007

Bronto Software's product manager reveals a case study in how to effectively pull off email marketing within the constraints of Microsoft's latest program.

Protect Your Brand and Your Customers

BrandProtect's VP shares five tips for keeping your brand safe in the internet age.

The Key to Video Ad Placement

Voxant's VP of advertising explains the advantages of running video ads around licensed vs. user-generated content.

The Wal-Mart Model for Video Advertising

Wal-Mart's approach to selling CDs draws from the theory that advertising should be based on a person's interests; video advertisers take note.

Interactive Media's New Role in Elections

FeedBurner's VP of advertising describes how presidential hopefuls are creating online content and predicts the impact it will have on elections.

Never Get Junked Again

Lyris Technologies' strategic account manager explains how to authenticate your email with the help of your IT department and your email service provider.

Create an Active Video Audience for Your Brand

Break.com's CEO presents tips to transform a passive viewing audience into engaged participants for your video campaign.

Build a Strong Desktop Brand Presence

Eluma's VP of marketing explains how a branded desktop application will get you the exposure you want.

Find Your Email Mojo in 5 Steps

A poorly executed email program can reflect negatively on your brand and hurt your reputation and sales.

Yahoo! Takes Up Mobile Space

Find out what's behind Yahoo's recent drive to rule the wireless airwaves.

So What Is Premium Video Inventory?

The Fifth Network's media planning expert explains that premium video inventory is a mix of these placements.

Defining Attention on Websites & Blogs

Can you use the amount of time a user spends on a website to measure attention? The NextStage CRO thinks not.

Getting Down to Business with AllBusiness

Our senior editor talks with AllBusiness.com's new CEO about video advertising, the evolution of online marketing and more.

Better Bounce Management

StrongMail Systems explains why you should be in the know on this hot email topic, and how to measure its success.

10 Things to Know About Digital Billboards

Digital billboards give advertisers the power of outdoor combined with the flexibility of broadcast. Watchfire Digital Outdoor's division manager outlines what you should watch for.

Mobile: All Hands on Deck?

Once the infrastructure is built and the consumer's basic needs are served, new monetization models will be possible.

Don't Get Shut out of the Customer's Inbox

Responsys offers tips to improve your email deliverability and overcome common email obstacles.

Google's Pay Per Action Program Decoded

What does Google's move into the pay per action space mean for publishers, agencies and clients? Experts from Google and Jupitermedia weigh in.

Find Your Killer App

One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.

Top Email Trends Revealed

BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.

What's Hot in Automotive Sites Today

Check out these killer sites from Toyota, BMW, Honda, Acura and more.

Broadband TV: The Big Spike for Ad Dollars

As bandwidth improves and devices get more memory, the opportunities for increased ad revenue will be huge.

Mobile Marketing: Make Them Want It

Pop Solutions' executive VP shares what he's learned about mobile marketing overseas and how marketers can apply that knowledge.

Online Video Advertising: Making the Case for Standardization

Tremor Media's Kronengold charts his own experience watching long-form content and its video ads on the web. Here's what he discovered.

A Whole New Video Experience

The Fifth Network's director of product and innovation reports back from the NY Video 2.0 conference with ideas for video advertising's next frontier.

Should Consumers Choose Sponsors?

Our editor in chief chats with a company that's letting its customers pick who sponsors their content.

Tips for Your Next Website Redesign

NextStage's CRO explains how to keep current visitors happy while making your site more attractive.

Desktop Apps in a Snap

Underscore Marketing's president outlines the do's and don'ts of establishing brand presence through desktop apps.

5 Questions About Mobile with John Hadl

Is mobile right for all brands? If not, why not? Our editor in chief sits down with the mobile guru to get answers.

Email Quality Control in 8 Steps

With an email checklist, you won't have to bite your nails every time you send out a campaign.

Make 2007 the Year of Email Relevance

As consumers increasingly reject marketing emails as spam, marketers must improve their relevancy. Acxiom Digital's VP/GM describes how.

How to Win with Widget Marketing

Freewebs' president/CEO explains how to make widget marketing successful through a willful endorsement from site owners.

Experts Weigh in on Outlook 2007

Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.

Will Google Pay My Cell Phone Bill?

Elicit Consultancy's founder breaks down what the U.S. consumer wants from mobile advertising.

Create and Satisfy Demand: Two Tools to Complete the Marketing Loop

A Molecular user experience expert explains how market segments and personas together provide a holistic understanding of customers.

In-Game Branding: Get in While It's Hot

Game content offers marketers a way to connect with consumers on a deeper, more meaningful level.

The Path to Mobile Web Adoption

The cost of mobile internet access continues to be a serious impediment for many consumers and is still too high for mass adoption.

Use Caution When Adding to Your List

StrongMail Systems' director of delivery services gives tips on how to manage email appends and list rentals so that they don't corrupt your email list.

Build Emotional Connection to Video

Just throwing a bunch of videos online isn't effective. The Fifth Network's director of marketing explains how to get users to care about the video they're exposed to.

Websites: You've Only Got 3 Seconds

NextStage lets you peek inside the visitor's mind in the first three seconds on your website.

Google RSS: What It Means for Marketers

With the growth of RSS on the rise, real value lies in optimizing RSS marketing efforts to stay ahead of the competition.

7 Ways to Save a Marketing Email

EmailLabs' marketing director provides tips for keeping your emails in the inbox as designed.

Brand Better with Mobile Utility

Underscore Marketing's president shows how to get your email message across without brand backlash.

5 Experts on 10 Rockin' Brand Videos

See how American Idol, Levi's, Carl's Jr. and other brands found online video marketing success.

A Punch in the Gut for Internet Radio?

The new royalty rates have put a crimp in the side of internet radio, but the medium is still ideal for many marketers.

Mobile's Next Frontier: Beyond Keywords

For a preview of what Medio Systems sees as the next wave in mobile tech, iMedia's editor in chief goes searching for some answers.

Marketing Groups: Closing the Great Divide

Specialization is crucial in online marketing, but more cross pollination among online marketing groups can ensure greater success.

Video: An Operational Perspective

By looking holistically at the video ecosystem, more valuable and scalable video ad products can be created with the proper outlook.

Video Ads Get Personal

With technology now enabling dynamic ad insertion in video, marketers can pinpoint target and boost efficiencies.

Make Mobile Marketing Compelling

Without restrictive networks and high fees, mobile marketing will soon reach new highs.

Better B2B Email Deliverability in 6 Steps

The challenges of a successful email campaign hinge on the sender's ability to outsmart the obstacles.

4 Ways to Pick the Wrong Email Partner

Acxiom Digital's VP & GM outlines four mistakes marketers make when selecting a vendor and offers tips for doing it right.

5 Big Brands Ruling Desktops

VW, Coke and others are extending engagement and registering sales via desktop apps. Find out how.

Better Email Lists in 5 Steps

To encourage signups, keep your email registration forms short and sweet and ask only for what you need to get started.

Take the Pain out of Preview Panes

Preview panes present a new challenge to B2C marketers, but they also create a very real opportunity. EmailLabs' director of marketing explains.

Valuing the No-Skip World of Online Video

The pre-roll's place within an online video budget will recede as advertisers begin to turn their eyes toward integrated original programming.

Keep Data Safe in a Web 2.0 World

Making sure that steps have been taken to keep personal information secure and private can benefit company and customer alike.

Reach Online Video's Earning Potential

ScanScout's founder outlines the larger challenges facing companies that are driving the growth of video online and offers solutions.

Out of Site, Still Top of Mind

Eluma's marketing VP explains how RSS feeds to the desktop can keep your brand top-of-mind.

Don't Let Outlook 2007 Sink Your Email

Lyris Technologies' strategic account manager lists five tips on making sure email marketing messages don't get garbled in the new Microsoft Outlook.

Is Second Life Right for Your Brand?

You've heard about the new virtual realities, and you're thinking about creating a presence there, but should you? Underscore Marketing's president shares the six questions you need to ask before plunging into Second Life.

Top Trends in Mobile Media

Mobile advertising growth depends on getting the attention of traditional brand advertisers as they shift money out of TV and into new media.

Avoid the Pitfalls of Online Video

Preparation and utilization of the right video ad solutions, and awareness of how your campaign is doing on multiple fronts, can ensure a high rate of success.

Email List Hygiene: Keep It Clean

Regular list hygiene is essential for healthy results and reputation. StrongMail Systems' director of delivery services runs through best practices for getting it done.

Go Micro for Macro Results

Campaign or partner-specific niche-oriented sites can be more effective at driving conversions than corporate or brand sites. CrownPeak Technology's VP of marketing and product strategy explains how to pull them off.

Find the Gold with Rich Media

Podcasts and videos should be standard fare in the Web 2.0 world. Hannon Hill's founder and president explains how to add it to your site without sacrificing usability.

The Value in Mobile Marketing

How should marketers leverage mobile to get the most out of their marketing dollars today? James Briggs offers four tips on successfully integrating mobile into your marketing mix.

Branding in Online Video

The NextStage CRO talks about the questions you need to ask in order to make sure that consumers remember your brand videos.

Predict Your Audience's Preferences

[x+1]'s VP of product management explains how to make consumer data actionable so that you can tailor users' experiences to their tastes on their very first visit.

Do's & Don'ts for YouTube and Beyond

Think you know everything about UGC? Think again. WIT Strategy's Mark Naples tells you why.

Don't Sacrifice Your Brand for Leads

The president and CEO of AcquireWeb, Inc. offers pointers to consider when evaluating your email acquisition marketing programs.

Unveiling Apple's Mobile Phenomenon

The real impact of Apple's new iPhone goes well beyond its looks, says T3's Kirk Drummond, giving marketers instant value right out of the box.

Signed with a Marketing Message

Your email signature should do more than provide your contact information. BrightWave Marketing's principal tells you how to make it work for you.

AdMob Talks Wireless Success Strategies

Our editor in chief talks with the mobile ad network's CEO Omar Hamoui and Advertising Sales VP Tony Nethercutt about mobile marketing best practices, mistakes to avoid and more.

2 Strategies for the Future of Online TV

NextStage's founder describes how the business models for ManiaTV and FORA.tv each reveal different opportunities for advertisers in the brave new world of iTV.

Want to Get Video Seen? Think Context

The Fifth Network's director of business development reveals how content producers and their distribution partners can provide context to maximize a video's reach, relevance and revenue.

Convert Local Search into Mobile Sales

As paid search in the local market is heating up, select brands are beginning to maximize mobile marketing opportunities for local online ad-spends and promotions.

In-Text Ads: A Finer Level of Control

In-text advertising faces a potential uptick in 2007, which could provide both new revenue and advanced learning for publishers, as well as highly targeted media for advertisers.

3 Ideas for Better Subject Lines

Getting people to open an email is just the first step. Lyris Technologies' sales and marketing director explains how to ensure they act, too.

Widgets: The Future of Online Marketing?

With the release of Windows Vista, Microsoft will bring widgets to the masses. Don't know what a widget is? Underscore Marketing's president explains what they are and the opportunities for your brand.

The Secret to Email Marketing: ISPs

Want to get your emails seen? Lyris Technologies' strategic account manager spells out four steps to romancing ISPs.

3 Steps to Customized Landing Pages

OTTO Digital's CEO explains how to customize your website pages so that even when making a keyword buy of thousands, you still maximize conversions.

5 Steps to Successful Video Advertising

ClipBlast's founder and president outlines a plan to help marketers take full advantage of the online video revolution.

5 Ways to Improve Search on Your Site

Make your site easy to navigate, and they will come-- and stay. Collarity, Inc.'s CEO tells you how to do it.

How to Make Webcasts Pay Off

The president and CEO of ON24 Inc. outlines findings from a study of webcast data, and defines what the results mean for marketers.

The iPhone & the Year of Mobile

Bango's VP of marketing predicts more people will surf online via their phones than their PCs by the end of the year.

Video Search Best Practices

Performics' VP of search describes how to use site maps and metadata to ensure customers can find your videos.

6 Ways to Improve Your Email List

See these email best practices in action, courtesy of EmailLabs' General Manager Jim Herbold.

Make Your Site the Hub for Buzz

If you want positive conversations to take place, the founder and CEO of crmmetrix suggests you start them in your own back yard.

The iPhone: The Dawn of Mobile Web 2.0?

The iPhone offers the possibility of easy and user-friendly internet surfing; iCrossing's VP of communications explains how this will impact the mobile marketing landscape.

Avoid Dotcom Mistakes When Going Mobile

CoreBrand's managing director reminds marketers that mobile initiatives should be an extension of current brand offerings and attributes.

IT Can Help Your Emails Fly

Find out from Habeas' knowledge engineer how to boost email delivery rates by as much as 30 percent.

8 Tips for Getting Online Video at a TV Shoot

Basement, Inc.'s president and creative director explains what you need to know to get the best online material from a TV production project.

4 Steps to Better Email Marketing

Silverpop's CEO explains why it's better to invest in your email marketing program than simply to spend more of the same old money.

Video Ad Serving Solved in a Flash

The greatest video inventory is worthless if we can't streamline the way to get there. Underscore Marketing's COO provides tips gleaned from YouTube.

iPhone Seeds Mobile Marketing Growth

Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry. A new media analyst explains.

Why Data is the Key to Deliverability

StrongMail Systems' director of delivery services outlines best practices for improving email delivery through more effective data capture strategies.

Three Steps to Valuable Video

The Fifth Network's director of marketing explains why Relevance, Brand and Distribution are the main ingredients for successful video.

Coming Soon: The Death of the Web Page

With the rise of Web 2.0, Rich Internet Applications, Ajax and more, your static web page will soon be an antique: see what this means for your marketing plans.

Mobile Segmentation Gets Simpler

For the mobile market, advertisers have to employ special optimization techniques to make their ads mobile-friendly. Underscore Marketing's president looks at the mobile future with an eye toward process.

How User-Generated Media Got Big

YouTube, "Lazy Sunday," Eepybird and more: Hitwise's research director explains why 2006 was the year for marketing and UGM.

How to Implement Mobile Marketing

Ad Infuse's director of marketing suggests six questions to ask your agency when planning a mobile marketing campaign.

Great Websites Provide Service & Simplicity

Using Southwest Airlines as example, WIT Strategy's managing partner explains why customer interface is at least as important as whatever product or service a company sells.

Dissecting a Week's Worth of Spam

BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.

4 Email Marketing Tips

B2B marketers are increasingly turning to email. NetPlus Marketing's chief strategy officer explains how they can apply B2C techniques for success.

3 Website Testing Tips

Merkle|Quris' managing director shares how to get your website's testing program rolling.

Resolution: Doing Video RIGHT

The Fifth Network's director of marketing defends pre-roll and tells us that doing online video the right way is more important than doing it at all.

Using Sound and Music on Websites

When somebody visits your website, should you greet them with music? And if so, what kind of music? The NextStage Founder tells you when and which tunes to use.

The Open Secrets of Podcast Measurement

RadioTail's CEO discusses the metrics that matter when working with podcasts.

Customize Email for Pull Marketing

Datran Media's VP of media services explains how email is becoming pull marketing at the point of greatest engagement-- leading right to and even through the transaction.

7 Sticky Sites & Their Secrets Revealed

Take a look at some of the web's most engaging sites and what you can learn from them.

Make Online Video Easier to Sell

Broadband video offers mind-blowing possibilities for interaction, but DoubleClick's VP of rich media says the wrong conversations are taking place.

Four Mobile Marketing Myths

The VP of mobile services of Isobar International deconstructs the current state of mobile marketing.

Burger King and Maxim Mobile Speak Out!

Our editor in chief sits down with executives from both companies to find out how the deal between BK and Maxim came about.

15 Wishes for Email in 2007

As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.

Brands Turn to Mobile Ads

Bango's VP of marketing discusses how brands use mobile for more targeting and personal marketing.

How Do People Find Video?

eMarketer looks at the fact that users don't favor search when hunting for video-- they prefer direct navigation.

Who's Driving Online Video Ad Growth?

Tremor Media's CEO separates the fact from the fiction surrounding the online video advertising revolution.

Speed Stick Reaches Consumers via Maxim

Maxim's VP of sales explains why advertisers should work directly with publishers -- and adopt the publisher's "voice" -- to reach the consumer.

Making Sense Out of Mobile

Find out the latest in the mobile landscape from the recent Mobile Marketing Association Forum in Los Angeles.

For Video Ads, Shorter is Better

eMarketer reports that 46 percent of polled users refuse to watch more than 20 seconds of online video.

Will SpiralFrog Be iTunes' Competitor?

SpiralFrog's CEO gives the scoop on the new online ad-supported music service.

Top Entertainment Sites

The research company also rates top computer & consumer electronics sites, plus top travel and entertainment advertisers, week ending November 19.

Desktop Apps Promote Consumer Loyalty

Eluma's VP, marketing & business development outlines the benefits of community building via the desktop.

Three Steps to Mobile Marketing Success

Motricity's CEO writes that identifying the campaign goal, developing the product and thinking of the consumer are the three keys to developing successful mobile marketing.

Put Podcasting on the Marketing Menu

Mass marketing will get you reach, but Podcast Ready's founder and CEO says you also need to employ podcast marketing to target more relevant audiences.

Hitwise: Black Friday

Hitwise tracks Black Friday searches, which are up 462 percent over last year.

10 Tips for Going Mobile-- Today

Who says mobile marketing isn't "there" yet? Enpocket's CEO provides ideas to help you realize this medium's potential.

Nintendo/Sony Consoles Offer Ad Ops

This past weekend's double launch of game consoles affects you more than you realize. GameDaily's founder/CEO tells you why, and how you can capitalize on them.

Boost Engagement with Desktop Alerts

Eluma's VP, marketing & business development describes how marketing via the desktop not only overcomes many online marketing problems, but also opens opportunities.

GameDAILY: Update on the AOL Takeover

Mark Friedler talks with iMedia's editor in chief about what GameDAILY is doing, and how AOL's acquisition has improved both of the companies.

How to Keep Your Podcast Legal

Two lawyers from Brown Rudnick explain the legal dangers of podcasting, and how to avoid them.

News Analysis: And the Winner Is...

Google? YouTube? Somebody else? Our news editor analyzes media coverage on the recent acquisition.

7 Experts Review 14 Killer Websites

Find out what some of the brightest minds consider to be the most engaging and amusing sites on the web.

Announcing New Summit: Breakthrough