iMedia Connection: Marketing Channels

Finding the ad opportunities in mobile

Success in mobile social networking will come for online marketers when they learn to make investments in the user's flow experience.

5 new ways brands can go beyond the browser

Web-based apps aren't tied to the desktop anymore. Find out how your brand can leverage these more robust programs and how they can lead to more impactful campaigns.

Will YouTube ever make money?

Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.

5 mobile success stories

Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon.

Dear Dawn: Help us boost email deliveries

Our expert, Spencer Kollas, outlines a strategy for maximizing email deliverability rates.

The 411 on mobile snap technology

A slew of new companies have come out with camera phone-based technology. You snap a photo of a product or promotion and receive information on the item in return. But how viable is this form of mobile marketing?

The X Factor: Don't get hustled by the social media frenzy

Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?

Brands debunk over-hyped platforms

With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.

Video opportunities beyond YouTube

There's still only one YouTube, but there are plenty of other original video sites to consider for your next campaign. Explore this guide to find out what sets each one apart.

How widgets can dismantle your silos

Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.

Email is not digital direct mail

Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.

Don't turn off subscribers with techno-talk

Your email recipients who request service want solutions to their problems, not auto-generated messages written by the tech team. Learn how to do a techno-speak makeover.

What domain name is right for your campaign?

When launching a campaign, consider more than the website's content -- consider what URL will reel audiences in.

The X Factor: The risky business of ad banners

The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!

10 ways to "green" your brand

Here are some basic best practices for planning, launching and succeeding with your brand’s sustainable web initiatives.

Video ad serving: know your options

Video ad serving solutions are not one size fits all. ScanScout’s founder discusses the keys to seamless video integration.

Increase revenue with inbox branding

An increasing number of marketers are running strategic, relevantly targeted campaigns within e-newsletters -- with incredible results. Learn more about this tactic.

The next killer app

Is it widgets, wireless or mobile? Agencies discuss what they think will be the next big thing in interactive.

In defense of microsites

Despite some strong contrary opinions, a microsite can be an essential element of a marketing campaign. Find out how to ensure its success.

Drive additional web traffic with email

Recipients want your emails, but the content may not always be specific to their needs. Learn how to use direct navigational links to bring customers to your website.

Reach your audience through integration

The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.

Email best practices: from 2005 to today

Our resident email guru looks back at email best practices from 2005 and finds that many still hold -- with some tweaks.

The perks of podcast advertising

Podcasting offers unique marketing opportunities. Take a glimpse at some industry trends, the advertiser mindset and what four diverse marketers expect to see from their investments.

Engagement is great, but show me the money

Confused by the link between optimization and ROI? Here are pointers on how to calculate results.

Your guide to working with widgets

Widgets are all the rage these days, but what does it all really mean? Here are the widget basics along with some killer examples.

Can email survive social media's rise?

The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.

Follow the clues to a marketing payoff

Creating an immersive, multimedia game to promote your brand may seem like an out-of-reach pipe dream, but it could be easier than you realize -- and worth more than you can imagine.

A rich media wish list

There's a lot going on in rich media, but that doesn't mean big changes are right around the corner. Here are four things that could bring sexy back to the format.

What you need to know about interactive TV

Interactive TV is fairly untouched by marketers despite the high levels of engagement offered. Take a look at what makes iTV a marketer's dream.

Got widgets? Now what?

Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.

The myths and realities of video advertising

As online video matures, the large and unmeasured television campaign is losing its appeal. Here's how to take advantage of existing options without sacrificing potential reach or quality.

5 tips for hitting video goals

Launch a successful video campaign by tailoring it to your specific campaign objectives. American Airlines and others demonstrate how it's done.

Are widgets doomed to adware's fate?

Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.

3 strategies for greener email

Applying the three "Rs" of environmentally friendly living to your email strategy can help you add green to the bottom line.

Who's playing the out-of-home game?

Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world.

How Quiksilver and others have mastered video

As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers.

Email metrics: don't keep up with the Joneses

Industry averages of open or click rates are useful but shouldn't be your guide. Focus on improving your metrics -- no matter how they compare to studies or your competitors' numbers.

How to build your video's audience

Don't bank on luck to create your audience; here are steps to get you closer to a guaranteed video viewership.

11 reasons to extend your brand with games

Not convinced that online games and simulations can deliver increased reach and effectiveness for brand messages? Take a look at how this channel is meeting every online challenge.

The next phase of widgets: content syndication

Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.

The X Factor: Why online pre-roll is dead

Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.

Website marketing across genders

Don't design your website just for men or women. Instead, you need to know when women think like men. The NextStage CRO explains.

How to deliver on B2B email campaigns

The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.

Use casual games to leverage your brand

VIDEO: Find out why games are important and how you can highlight your brand as in-game advertising continues to grow.

Can the internet stay neutral?

We've become quite accustomed to the neutral internet. Telecoms and ISPs, however, could threaten to upset that apple cart. Here's the threat to digital marketers.

Get higher open rates with the right welcome

Start the relationship with your consumer off on the right foot with these tips for the perfect welcome email.

5 telltale signs of list abuse

Email marketers' most valued asset is the mailing list, but few take the necessary steps to protect it. Here are common vulnerabilities to avoid.

Widget marketing 101

VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.

Use the recession to your advantage

Learn from Goodyear Tire how to stay ahead of the curve by marketing during a recession, and keep these three pointers in mind as you launch marketing campaigns over the months ahead.

3 keys to unleashing your website's potential

Let's face it: customers will leave your website. But what pages they leave from -- and why -- will tell you volumes. Here are some essential pointers.

What NOT to do when moving to Web 2.0

Even the most carefully crafted Web 2.0 program can fall flat if users don't get what they have come to expect from the two-way internet. Here are some key pitfalls to avoid when planning your brand's efforts.

3 reasons to ditch your microsites

Sean X Cummings explains why microsites do nothing more than suck your time, money and other resources without moving your brand forward.

Make sure your email newsletter is working

Who are you really creating your email newsletter for, and is it doing everything it should be doing? The NextStage CRO helps you ask the right questions.

Is there a digital primetime?

Making sense of the web's fast-growing but fragmented video audience isn't easy. But the truth may be that reach is already here. It's just up to the marketers to find it.

Do widgets spell doom for portals?

Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.

Why the presidential candidates flunked the email test

As the election steamrolls ahead, the remaining candidates need to make sure their email campaigns are maximized to the full potential. Learn from their mistakes.

10 reasons to launch a mobile app

Find out why you should get your brand in the hands of consumers with your own mobile application.

The schizophrenia of link building

Link buying is an effective marketing strategy but has an evil twin in Googlebombing. Here's a look at the issues.

How to kill the widget ecosystem

Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.

Marketer's confessional: Mitchel Ahern speaks

VIDEO: In this interview, OTOLabs' product management director explains why widgets are important and when the convergence of online and offline video will happen.

Lessons in building a better widget

By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.

4 widget best practices

If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.

2 email strategies most marketers forget

Welcome and transactional emails both provide great opportunities for engaging with potential customers but are greatly underutilized.

Guaranteed impressions where you least expect them

With the cost to get involved coming down and the return on buy increasing, it's time for marketers to gamble on games.

15 ways to get your website in gear

It may be time to take your site for another test spin. Oneupweb shows you how to pop the hood and examine its usability.

An evening with the YouTube killers

Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We got the scoop from the people who matter most -- users.

More usable email campaigns, by design

Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done.

Why widgets are worth watching

Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.

Make your email strategy Facebook-friendly

With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.

Can targeted online video replace TV?

With TV advertisers facing challenging economic times, Underscore Marketing's president offers an online alternative.

Has web video solved the reach riddle?

Online video may look like TV, but so far the tiny computer screen hasn't been able to deliver the same reach as its larger-screened rival. A new startup aims to change that.

Don't slam the door on parting subscribers

Yes, you have to honor unsubscribe requests, but you don't have to cut off communication. Here are five ways to salvage a relationship.

Don't let the iPhone fool you

Not all mobile phones provide the web experience an iPhone does, requiring site designers to address some limitations. The Hyperfactory's CEO explains.

3 keys to ad model success

Here are ways to avoid the trap of your unique platform or medium "becoming" the message instead of the right ad message "being" the message.

7 tips for smart video buys

Don't be overwhelmed by the video options for your next ad buy. Let these tips guide you.

Top things NOT to do in advergaming

Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.

Use mobile to engage, not just impress

Forget the art and technology of mobile marketing. Here are three practical guidelines for using this platform to create more engaging campaigns.

Win the ad war with widgets

Widgets give active target audiences the opportunity to display and share your brand. Find out what you need to know about this up-and-coming trend.

Why hotspot ads sizzle

Advertising on hotspot networks enables marketers to target audiences out of home and office. Learn more about this from an AnchorFree VP.

Prove your video's relevance to users

Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.

Are the telcos declaring war on Google?

The net neutrality debate has flared back up, pitting internet behemoths against telcos, ISPs and politicians. Here's the latest.

A call for mobile-carrier symbiosis

Transpera's CEO calls for an end to the antagonism between wireless content providers and carriers; he argues that both will see economic gain in partnering.

A simple design fix for your website

A poorly designed and managed contact form on your site can cost you big. Find out from this web analytics consultant how to maximize its value.

Mobile: it's not just for kids anymore

Many marketers equate mobile with a youthful demographic, but it may be time for your mobile campaign to grow up. Molecular's Evan Gerber explains.

Make your email's first impression count

Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.

Prioritizing your web to-do list

Identifying the top priorities for web development involves balancing both customer needs and business goals. Taking this simple approach will help.

ESPN and the dreaded GMOOT syndrome

There's an upswing in mobile content consumption, but does this increase in consumption necessarily translate into advertising opportunities? Underscore Marketing's president casts a suspicious eye.

Post-holiday email tips

By following these simple guidelines, you can begin putting together an international expansion that you can execute on your own.

The ins and outs of widget marketing

DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.

Anatomy of a website visitor

It is important to understand the different visitor types and ensure your site caters to each one. The CEO of ThinkMetrics offers some critical pointers.

The 80/20 rule for transactional emails

Although transactional emails serve a functional purpose and must include specific, key information, don't miss the opportunity to also use them to brand and cross sell.

6 tips to win back inactive subscribers

A reactivation campaign can help you revitalize your list. Lyris' strategic account manager explains the steps to take.

Tips for IM marketing success

Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.

Avoid the fate of a virtual ghost town

Virtual worlds have yet to reach their full potential as viable and durable marketing platforms. See how to avoid the traps Comcast, NBC, Kraft and others have fallen into.

Maybelline gets 88% opt-in with mobile play

HipCricket launched an SMS campaign for Maybelline; check out the numbers to see just how effective mobile marketing can be.

How email marketers misuse metrics

Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.

Me, my Nano and the 3-second video ad

Over the next 10 years, video ads will develop into the dominant format, creating an emotional connection paralleled only by the PC and TV. Here's why.

To wiki or not to wiki

Don't let fear keep you from achieving the marketing potential of wikis. Here are responses to five common wiki worries from Wetpaint's CEO.

Why retailers need a mobile edge

Stand out from the retailer crowd with these mobile strategies. The head of Nokia Ad Business lists ways to stay top-of-mind with your audience.

5 tips for stellar branded video

Learn how to get the most from your branded videos with a look at these campaigns from Toyota, American Express, Delta, Gmail, Hugo Boss and more.

Using the ALT tag for better email delivery

Premiere global services' eMarketing strategist explains how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.

How to make your site mobile friendly

If you'd like business to come from the small screen, follow this guide from Inkriti's CEO.

You can make money with widgets

Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.

Marketing to men, women and couples

Men respond to different kinds of creative than women, and couples respond differently yet again. Here's how to make the right marketing choices.

The super desktop powers of screenmates

OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.

How to time your emails for best results

Developing an editorial calendar for your marketing emails can improve their relevancy and reduce inbox overload. Acxiom Digital's director of marketing strategy explains.

Google's mobile muscle opens floodgates

When news broke earlier this week that Verizon Wireless had decided to open its network (perhaps to counter the threat from Google), mobile marketers rejoiced. Find out why.

3 keys to success with local mobile

Now is the time to rev your mobile marketing engines. Red Door Interactive's Paul Bruemmer shows you how.

10 blogging tips from 10 bloggers

In this definitive guide, experts share best practices for business blogging.

Brand winners in your Xbox

Find out why Doritos, Mountain Dew and other big brands are embracing Xbox and advergame opportunities.

Adding sound to your brand website

With sound cards now pre-installed in every computer, there's no reason for your website not to have sound, but how do you choose the right one?

Web widgets: connect the missing link

A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.

There's more to video than you think

Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.

The best way to expand your email list

Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.

Don't rely on ESPs to deliver

StrongMail's director of delivery services disputes assertions that good delivery rates are nearly impossible to achieve without an ESP, and he explains how to get them yourself.

Don't make a bad call with mobile

Thinking about launching a mobile campaign? Here are some points to consider first.

How to mobilize a TV audience

More and more companies and television shows offer viewers a chance to interact via their mobile phones. mBlox gets marketers up to speed on this growing trend.

What Playboy, Fox and Univision think of mobile

Not sure what it means to market in mobile? Three experts show the way.

Better leads in 7 steps

Learn from BrightWave Marketing how to maximize email's role in your lead-generation program.

What adidas and Google have up their sleeves

See how adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their online experience.

Is Hollywood's loss the web's gain?

If the 1988 WGA strike was the mother's milk of cable TV, might Hollywood's current labor strife be a boon for online entertainment?

The Weather Channel storms broadband

The Weather Channel's media VP chats about connecting with extreme sports enthusiasts, expanding brand perceptions and the value of on-air vs. online audiences.

The best rich media metrics for your brand

Staples, Kimberly-Clark and Miller Brewing Company know what metrics matter when it comes to rich media. Do you?

Understanding Google's mobile move

Will Google win its battle for mobile domination? Or is Android starting a war it can't win?

Measuring online performance: what matters most

The desire for benchmarks is born out of a desire to set targets, but the solution is to look at your own performance.

Stand out from the email crowd

If you're planning a holiday campaign, follow these creative best practices from Responsys for maximum impact.

The art of widgetry: a primer

Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.

God, Satan and your brand website

With one click a website can go global, so it's important to be aware of your cultural biases when designing. The NextStage CRO explains.

Mobile: the little platform that could

Make your traditional campaign trackable and more engaging with mobile. Cielo Group's president and CEO explains.

Cheap email tricks

Want a lesson in email? Just check out the other guys' campaigns. Here's the guide.

4 reasons to fire your copywriter

As with any profession, not all copywriters have the same level of skill. Here are some good, and bad, reasons for getting rid of your copywriter.

Don't damage your (email) reputation

If you don't treat your email list with respect your whole brand image will suffer. Read on for pointers.

Email formats: choose or lose

Take a look at the three predominant types of email messages along with helpful tips to make sure your message isn't lost in the shuffle.

Mind your email reputation

What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains.

Will Google, Yahoo! or AOL win the mobile battle?

Find out how these traditional web players are shaping their strategies for the wireless space.

Warning: ad killer on the loose

An ad blocker has emerged from a distant corner of the web, erasing display ads and challenging the current business model. Is it an aberration or harbinger of hard times for interactive? Marketers are split.

The path to better video ads

There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.

Overcome the split personality of online video

Find out why and how traditional and interactive marketers need to hop on board the online video train before it leaves them behind.

How email drives subscriptions for NASCAR

NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.

Don't give subscribers a reason to bail

Assuming too much about your relationship with your newsletter subscribers can get you into trouble. Underscore Marketing's president explains how to sidestep problems.

Crazy or brilliant: how to gamble with video users and win

YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.

The Obama Girl guide to political viral video

The creator of this smash hit gives tips on what works (and what doesn't) with presidential online video marketing.

Email economics: what to do in a recession

Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.

Mobile marketing 101

Mobile is a powerful marketing platform. But do you know how to use it? This video clip shows how other companies are using text messaging and WAP in their marketing campaigns.

RIAs reel in financial site visitors

Financial sites can confuse readers with technical terms and complicated products; rich internet applications offer a solution to this problem that companies such as Fidelity Investment are pursuing.

CoverGirl, Hot 97, Reebok take the mobile leap of faith

Still think mobile needs time to develop? Take a look at how some big brands are innovating this channel right now to engage audiences, empower other media and build solid brand loyalty.

Quick tips to avoid the bounce

Making sure your emails get to their intended audience could be as simple as asking for a second address. Here's advice from Premiere Global Services.

Make Flash work harder for your brand

Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.

Why convergence is doomed

Why can't anyone bring television and the internet together in a meaningful way? Underscore Marketing's president gets to the heart of the issue.

Use email to close the conversion loop

Companies with contact centers can increase their sales by adding email follow-up to their process. Acceleration's director of email management explains how.

What widgets can do for landing pages

As the interactive landscape evolves, so must your approach to marketing. OTTO Digital's chief strategy officer explains how to keep your website and landing pages relevant.

5 easy ways to win with email

Responsys shows you how to focus your email attention easily and make your campaign a smashing success.

Will marketers gain from newspapers' pain?

Forced to innovate or die, newspapers are leading the adoption of RSS and other such technologies. New Media Strategies' CEO explains what other marketers can learn from these efforts.

Online video advertising's to-do list

Reporting back from the MIXX Expo, a consultant provides a rundown on the work still needed to be done to harness the potential of online video advertising.

Facebook dominates with new widgets

Get the lowdown on the five most popular Facebook widgets and what this trend means for brands and marketers.

Google Gphone?

Google's holistic approach to the wireless space gives real credibility to the Gphone rumors. Our writer maps out the internet giant's mobile strategy.

The jury is out on internet video

What's the best format for your video? The Fifth Network's director weighs in.

Failure: a case study

You've heard the phrases, "fail first" and "fail fast," haven't you? The NextStage CRO explores the relationships among failure, innovation and expanding your market.

With email, you must centralize

Our email expert says that centralizing all company email is key to keeping this channel efficient and effective. Read on to understand why (and how).

Rate your (email) date-ability

Take this quiz developed by Lyris' strategic account manager to see how well you're nurturing your relationship with email subscribers.

Advertisers romancing the pod(cast)

If you get to know podcasts and what they have to offer, you'll want to add them to your marketing mix. Here's an introduction from Personal Life Media's CEO.

Widgets, flow & better advertising

If you don't understand what widget marketing can do for your business, drop what you're doing and take five minutes to read this. Underscore Marketing's president explains.

Luxury autos carry the BMW Films torch

Mercedes, Land Rover and Lexus are creating broadband video properties that more deeply engage lifestyle-conscious consumers. Enlighten's creative director explores this emerging trend.

A pure approach to better email

With web analytics integration, your email strategy can deliver more relevant content and help you increase completed transactions. iPost's CEO explains how.

3 ways to spark video advertising growth

The potential is there for online video advertising, but several factors are holding it back. A MIVA senior VP describes what it will take to get it in gear.

Mobile, minus the bells and whistles

Despite all their capabilities, mobile devices are still mainly used as phones. Our media strategies editor explains what that means for marketers.

Look who's spending the most on mobile

Want to reach the fastest-growing and highest-spending mobile demo? Briabe Media's CEO explains the how and why of making contact with the Hispanic and African American audiences.

Bob Garfield picks the best user ads

iMedia sits down with the famed ad critic to find out what he really thinks of current user-generated ads.

The costly mistake most email marketers make

A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.

Internet video goes long form, with Chevy Chase

Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.

Capture teens in a mobile web

Marketers venturing into the mobile space to pursue this popular demographic have an opportunity for brand success, but they must do it with kid gloves. Molecular tells you how.

Make more cash: use your site for leads

Misperceptions about lead generation cause publishers to miss out on supplemental revenue. Get the facts from Q Interactive.

Help visitors focus and reap the rewards

Don't waste money on expensive eye-tracking studies; instead, learn how to design your marketing site right the first time. NextStage's CRO explains.

Make your campaign better: integrate with email

Want to improve your marketing efforts? Here are five steps to help you integrate email with your brand's website, TV and print marketing efforts.

Are early adopters the best mobile audience?

Our media strategies editor looks at mobile and explains what the potential marketing pitfalls may be, as well as who your best target audience is in this medium right now.

Taking the "geek" out of your site management strategy

What matters most for marketers is not the totality of features offered on websites, but the frequency and quality of the conversation.

BMW, Joost drive ultimate ad machine

BMW makes new foray into broadband television, faces the challenges of ad innovation and shows how an active role in the research process can pay off for a partnership.

6 ways to add richness to your site

Molecular explains how to improve functionality and usability with these easy ideas.

Set your content free to get more leads

Optaros' VP of marketing explains why B2B companies need to scrap registration, and add search and syndication to their lead-generation strategy instead.

10 ways to keep your site relevant

You should do a site re-launch every two to three years. Hot Banana's general manager provides this guide for doing it right.

Heinz gives users a taste of fame

Thousands of Heinz Ketchup commercials have oozed their way across YouTube, conceptualized, shot and submitted by consumers. Read why this unique campaign is generating media and industry buzz.

The metrics of innovation

Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.

Compel users to text you back

Mobile offers marketers an opportunity to access audiences anywhere, anytime. But the marketing message has to be worthy of this potential invasion of personal space.

7 steps to improve email testing

If you don't have a proper email testing plan, or the technology to support it, here's how to start building one today.

Reach your local audience with video

Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.

How Microsoft will kill the PC and change the world

When the PC computer hit the scene, few people saw it as an advertising tool. But Surface, Microsoft's PC-killer, is built for brands. See what it can do.

Gizmos that up the interactive ante

The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.

How to build and keep your mobile audience

Quattro's VP of business development offers some mobile web best practices.

Rediscover a brand's largest lead generator

It is so simple, yet it has been overlooked for so long. Email is essentially the third online media channel, complementing search and display.

Make failure part of your website plan

You can't increase ROI without some experimentation. CrownPeak Technology's VP of marketing and product strategy describes the process for turning failures into success.

Escape the fate of podcasts

Corporate blogs and podcasts are losing favor because of poor execution. Vidcasts are the next corporate marketing frontier, and with these 10 tips, you can master this medium.

How to piss off your customers

Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.

What your marketing is REALLY saying

The NextStage CRO describes how your unintentional marketing message can subvert your marketing objective.

What we can learn from Bud.TV's mistakes

Despite Bud.TV's shortcomings, PermissionTV's founder says it shows real vision and good business sense. Find out why, and what it will take to make the concept work.

Video gets back to the basics

The Fifth Network's director of marketing explains that OPA's recent announcement on video's most effective format confirms what we've all known.

Google vs. carriers: The wireless ad revolution

Did Google fire the first shot in the mobile revolution? Or is ad-supported wireless a pipe dream? Google-watchers and mobile gurus read the wireless tea leaves.

Don't let pre-roll costs shut you out

Demand for pre-roll video is boosting the cost. Fear not. Underscore Marketing's president has a solution for video-hungry advertisers.

Get your video seen

Broadband Enterprises' COO explains how contextual relevance boosts a video's chances of getting watched.

5 steps to take your website mobile

Molecular writes in with tips for making your mobile web presence as compelling as your online presence.

Coupons: A story of redemption

If you want to both boost sales and track how online is affecting offline purchases, try online coupons.

5 email mistakes to avoid

Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.

Unleash the wonder of rich media

EyeWonder's client solutions director explains how to make the implementation of rich media and video easier, enabling more time for creativity.

FCC Dampens Google's Wireless Dreams

In a mixed-bag ruling, the FCC split the difference between warring internet and telecom factions.

The widget: a small tool with a big future

It may be "The Year of the Widget" but ask yourself these important questions posed by T3's group creative director before launching one.

What happens in Vegas stays on the desktop

The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.

5 super powers email marketers need

If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris' strategic account manager.

4 Steps to a Robust Video Campaign

When it comes to video, it's worth building a strong foundation, and that can be achieved with the help of your ad operations team. Here's how.

Sony Sparks User-Generated Revolution

Sony's decision to relaunch Grouper as Crackle signals a shift away from user-generated video as we know it, but will high-quality virals deliver advertiser results?

The key to integrated campaigns: email

Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.

Master the mobile format in 5 steps

Considering launching a mobile campaign? Molecular's senior user experience consultant lists five considerations key to launching an effective campaign.

Rebirth of the 30-Second Spot?

A recent OPA study suggests that online success is found with 30-second video ads. Our panel weighs in.

Is the Homepage Dead?

iMedia asks industry experts if the homepage still matters in this age of multiple-site entry points.

How OTT Will Change Everything

Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.

Keys to Email Success: Personalization and Design

Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?

Widgets and Toolbars: Personalize or Die

The new rules of interactive marketing include finding ways to monetize the "my" generation of users who want control over their information flow.

The Secret Behind Email Delivery Success

It takes more than a catchy subject line to get your email through to the customer. Habeas' CEO describes the collaboration necessary for making the system work.

Websites: The Secret to Landing Pages and Shopping Carts

As visitors can arrive at any page on a site via search, are homepages still relevant? The NextStage CRO says it's about microbranding versus macrobranding.

Video campaign traps to avoid

SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.

The Case for a New Industry Association

The newly launched Association for Downloadable Media will provide standards for advertising and audience measurement for episodic and downloadable media.

How Mobile Will Change Politics Forever

MindMatics VP of mobile marketing predicts that the candidate who most effectively executes his mobile campaign will win the White House in 2008.

Remove the Website Operations Handcuffs

Red Door Interactive's president gives tips on how to ensure that your web operations remain fully functional and efficient.

Give Your Brand the iPhone Halo

The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.

iPhone: The New Apple of a Marketer's Eye?

The wait for the iPhone is over. But what does it mean for Google and others? MediaSmith's Derek Leedy explains.

The time is right for email exchanges

The president of Datran Media lays out the evolution of exchange-style media markets and explains why email has been added to the mix.

10 Reasons Brands Should Think Like Publishers

OTOlabs' director of marketing operations explains how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.