iMedia Connection: People

Brands tackle usability and niche marketing

Hear how brands are trying to resonate with more consumers by taking another look at site usability and niche marketing in these podcasts from the iMedia Brand Summit.

The iMedia 25: Dominant thought leaders in digital marketing

iMedia presents its first-annual list of cutting-edge creatives, strategists, and technology innovators who are pushing the digital marketing industry to new levels of success. See who made the cut!

Making the case for new media tactics

Hear how agencies are making great strides for their clients in video, in-text, creative content, and multicultural campaigns with these podcasts from the iMedia Agency Summit.

The new fundamentals of digital engagement

If your site launched more than a year ago, it's time to dust it off and give it an overhaul. Here's a look at digital engagement and a recently published book that will transform the digital space.

Marketing interventions: Defeating the digital myths

Learn how online video could step up your branding efforts, and how to use both digital and traditional media to your advantage with these podcasts from the iMedia Brand Summit.

Brands turn to measurable campaigns to fight recession

With budget cuts forcing them to do more with less, marketers embrace ROI-driven technologies and social media to help their brands survive the recession.

Media Motion: Powered, Revenue Science, BlueKai

Tumblr appoints a new president, plus other interactive industry hires, partnerships, launches and announcements.

The master marketing classes you almost missed

Learn the latest techniques for using branded entertainment, social marketing fusion, digital content delivery and online video to further your clients' marketing goals with these podcasts from the 2008 iMedia Agency Summit at La Quinta.

Media Motion: Tribal DDB, myOptumHealth, CollegeClickTV

GoFish raises $22.5 million in series B funding, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: BBE, Renegade, ContextWeb

Definition 6 scores two industry awards, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Kowabunga!, Cactus, Adtoma

Definition 6 garners five new clients, plus other interactive industry hires, partnerships, launches and announcements.

Marketing master class

Learn how online has changed the brand experience and how you can use your audience's opinion for a better marketing plan with these podcasts from the iMedia Brand Summit.

How to survive the thinning of the marketing herd

Many companies are experiencing hiring freezes, and layoffs are becoming an increasing reality. Here's what you can do to retain your value in a shaky economy.

Media Motion: Passenger, Atomic, Coremetrics

Burst launches a new network, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Tremor Media, IGA, Didit

Peer39 adds to its board, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Conductor, Tremor Media, Pixsy

Sportgenic scores some cash, plus other interactive industry hires, partnerships, launches and announcements.

9/11: When a little-known startup stood up

Seven years later, iMedia's CEO remembers the courage and resiliency of the New York interactive media community.

Media Motion: MediaVest, Steak, RPA

Fanscape adds some new talent, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Sportgenic, Coremetrics, Gorilla Nation

Marchex adds some new talent, plus other interactive industry hires, partnerships, launches and announcements.

Get better returns on your conference investment

Follow the lead of these eight industry veterans to build a goal-oriented attendance plan that will pay off in dividends.

Media Motion: ContextWeb, MIVA, Gorilla Nation

The Ballpark adds a new creative hire, plus other interactive industry hires, partnerships, launches and announcements.

How to run marketing like a profit center

If your marketing department is missing ROI benchmarks, churning its customers and employees or experiencing other difficulties of scale, a new operations strategy could be the salvation of your success.

Media Motion: 24/7 Real Media, Glam, ContextWeb

Gorilla Nation continues its quest for inventory, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Universal Pictures, Quattro Wireless, Didit

Tremor Media gets international, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: Sportgenic, Gorilla Nation, Revenue Science

Revenue Science gets a new boss, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (06/06/08)

FreeWheel brings in a big gun, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (05/23/08)

Adconion goes on a hiring spree, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (05/09/08)

CraveOnline picks up two hockey properties, plus other interactive industry hires, partnerships, launches and announcements.

Does offshore outsourcing make sense for advertising?

The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.

Media Motion: for the record (04/25/08)

ValueClick turns 10, plus other interactive industry hires, partnerships, launches and announcements.

A client's guide to working with agencies

There are three things a client can do to maximize agency results, one of the most important being to create an environment where traditional and digital agencies build off each other.

Media Motion: for the record (04/04/08)

Undertone Networks scores some serious capital, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (03/21/08)

Steak sizzles into the U.S. market, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (03/07/08)

Centro's CEO lands an award, plus other interactive industry hires, partnerships, launches and announcements.

Marketer's confessional: Eric Porres speaks

VIDEO: Underscore Marketing's COO tells us what ads draw his attention, and he shares the best career advice he's ever been given.

Media Motion: for the record (02/22/08)

Active Athlete changes its name, plus other interactive industry announcements, hires, partnerships and launches.

Marketer's confessional: Danny Fishman speaks

VIDEO: The president of Broadband Enterprises discusses the online video landscape, convergence, and why he stopped practicing law for marketing.

"Dear Dawn" makes its debut

Get involved with this new column by sending me your questions; I'll find the answers.

Media Motion: for the record (02/08/08)

Chris Young leaves DoubleClick for a new job, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: for the record (01/25/08)

BrandinHand lands a top digital executive, plus other interactive industry hires, partnerships, launches and announcements.

How to win the VC lottery

Want to get funding for your company -- or maybe even acquired? Here are pointers from venture capitalists and entrepreneurs who have succeeded at this game.

The bubble debate continues

Will current interactive business models find a home in 2008 that couldn't be found in 2000? Top companies discuss their hopes and fears in Part 2 of this series.

Will the bubble burst in 2008?

With concerns over a repeat of the 2000 dot-com fallout, what do companies think will happen to online advertising in the coming year? Watch as these industry experts share their concerns in Part 1 of this series.

Win the talent war in '08

Looking for top-notch employees? Here are pointers on how to find them.

Media Motion: for the record (01/11/08)

Active Athlete goes golfing and picks up GolfBuzz, plus other interactive industry hires, partnerships, launches and announcements.

Must-keep resolutions for online marketers

Improve your marketing this year by following this plan of action outlined by Renegade's director of strategic planning.

How the new year will change the digital universe

Even with the dark clouds of an economic slowdown on the horizon, 2008 looks to be an exciting year for the interactive industry. Here's why.

10 ways to "green" your brand

Making your company -- and your brand -- more environmentally friendly can add market share, cut costs and make your CFO very happy. Here's how.

Nielsen moves from measurement to influence

The Nielsen Company's latest play aims to dramatically improve understanding of consumer behavior and engagement. Find out if its foray into social media will pay off and give its consumer research more marketing impact.

4 evolutions that Facebook made possible

See how campaigns can become more thoughtful and deliberate, and relationships among advertisers, publishers and consumers more cooperative, in a post-Facebook world.

Media Motion: for the record (12/14/07)

Clearspring and PointRoll form a strategic alliance, plus other interactive industry hires, partnerships, launches and announcements.

What agency folks REALLY think

The real-time audience survey results from last week's iMedia Agency Summit held some big surprises.

Media Motion: for the record (11/30/07)

BlueTie inks a deal with Adknowledge, plus other interactive industry announcements, hires, partnerships and launches.

How to network for talent

Our talent columnist explains how you can use the conference circuit to recruit and be recruited.

Media Motion: for the record (11/09/07)

Gorilla Nation launches a new vertical, plus other interactive industry hires, partnerships, launches and announcements.

Don't trick users: 4 tips

Marketers have a lot to lose when their customers feel violated. AzoogleAds' COO and CMO give advice on how to advertise with integrity.

How to avoid missed opportunities online

"The Internet Advocacy Book" offers tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.

Sony's advice for digital innovation

SVP of Imageworks Interactive chats about the company's transition to a full-service interactive agency and gives advice for developing entertainment brand campaigns and more.

Pop goes the bubble, again?

In light of Microsoft's latest spend on Facebook, many people have been referring to these times as the resurgence of the internet bubble, only this time it is being led by online media.

Media Motion: for the record (10/26/07)

WPP acquires Blast Radius, plus other interactive industry announcements, hires, partnerships and launches.

4 steps to become a networking guru

Business networking can be a fun social activity, says AccuQuote's VP of marketing. When you use this mindset, you can discover tremendous opportunities.

More profitable marketing in 8 steps

In this book review, the authors make an organized plea that advertising firms and their people become more financially focused.

Media Motion: for the record (10/19/07)

DMA names Microsoft-MSN 2007 Marketer of the Year, plus other interactive industry announcements, hires, partnerships and launches.

Media Motion: For the record (10/12/07)

LinkedIn plucks a Microsoft sales vet, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the record (09/28/07)

Tremor Media taps some big guns, plus other interactive industry hires, partnerships, launches and announcements.

Media motion: For the record (09/21/07)

Gorilla Nation hires Yahoo! vet, plus other interactive industry hires, partnerships, launches and announcements.

Online media: channel your ADD and OCD

In the closing keynote at iMedia's Brand Summit, Arianna Huffington offers some sage advice for thriving in the "hybrid future" of media and marketing.

iMedia Book Club: David Verklin's "Watch This. Listen Up. Click Here"

In a new book, the Carat North America CEO tells us to follow the money, but it may take some time to determine the exchange rates.

So you think you can make an ad

Putting the creative in the hands of consumers may pull attention from your brand. See how to keep your message from becoming a casualty of user-generated ads.

Must-read books for marketers

Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.

Media motion: For the record (09/07/07)

NetWorld Media announces a new alliance, plus other interactive industry hires, partnerships, launches and announcements.

The art of the brand relationship

OMG's Sean Finnegan on the future of interactive marketing, brand autism, his upcoming iMedia Brand Summit keynote address and more.

Media motion: For the record (08/31/07)

Adify launches the Gay Ad Network, plus other interactive industry hires, partnerships, launches and announcements.

Marketing to your future employees

Our talent columnist dishes out his firm's special sauce on how to engage happy and successful candidates and make them interested in working for your company.

Media Motion: For the Record (08/24/07)

Marchex Inc. announces a new acquisition, plus other interactive industry hires, partnerships, launches and announcements

Winning the war for talent

Those of us in the interactive marketing trenches know that talent recruitment is fierce and that we are heading into a supply crisis, if we're not in it already.

Media motion: For the record (08/10/07)

Telepictures Productions hires a new media executive, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (07/27/07)

Scripps Networks announces a new acquisition, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (07/20/07)

Revision3 gets a new boss, plus other interactive industry hires, partnerships, launches and announcements.

Industry leaders voice staffing concerns

Our talent columnist covered the recent Future of Online Advertising conference and shares what top interactive chiefs are looking for in their human capital.

How to Raise Cash in 6 Steps

Here are some commonsense guidelines for smart financial expansion and keeping your fingers out of the cookie jar.

Media Motion: For the Record (07/13/07)

TACODA flies high with a travel vertical, plus other interactive industry hires, partnerships, launches and announcements.

Don't Take "Time Spent" Seriously

Is Nielsen's shift from page views to time spent a good move? The BIGresearch VP says no.

Does "Guide to the New Social Media" Misguide?

A new-media consultant reviews Paul Gillin's "The New Influencers: A Marketer's Guide to the New Social Media."

Media Motion: For the Record (07/06/07)

Revision3 scores some financing, plus other interactive industry hires, partnerships, launches and announcements.

Optimization: The Glue Between Marketing and IT

Common goals and defined roles are tactical ways to increase team dynamics between marketing and IT.

Spanish-Speaking Markets Cross Borders

The first ad:tech Miami brought together interactive marketers from the U.S. Hispanic and Latin American markets.

Media Motion: For the Record (06/29/07)

ActionAds wins an eBay award, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (06/22/07)

Internet Broadcasting taps a former AOL exec, plus other interactive industry hires, partnerships, launches and announcements.

Signs It's Time to Fire Your CMO

Julie Roehm explains when it's time to send your CMO packing and what it takes to excel in this coveted position.

Media Motion: For the Record (06/15/07)

PodZinger gets a new name, plus other interactive industry hires, partnerships, launches and announcements.

Interview Like a Rock Star

Our talent columnist provides interviewing tips that will benefit candidates and hiring managers when vying for sales positions.

5 Ways to Lose an Account

Think your key account is secure? Think again. The CEO of Real Girls Media shows you a path around potential minefields.

Media Motion: For the Record (06/08/07)

ValueClick names a new CEO, plus other interactive industry hires, partnerships, launches and announcements.

The Other Side of the Oreo

Upstream Group's Doug Weaver responds to Tom Hespos' column on his recent iMedia Summit Keynote and helps redefine the outer limits of "The Oreo Doctrine."

Media Motion: For the Record (06/01/07)

AdMob teams with Peperoni, plus other interactive industry hires, partnerships, launches and announcements.

Focusing Your Ad Business

Doug Weaver asks organizations to decide whether they're transactional players or "marketecture" organizations. But is it really that clear-cut?

Have it All! Raise ROI & Add Customers

Market growth often comes at the expense of efficiency, and vice versa. iKnowtion's senior partner and director, consulting explains how to accomplish both.

Don't Reinvent the Wheel, Spin It

Technology is no longer the great differentiator; it's how creative you get with it. Pixsy's CEO reveals the formula for a successful revenue-generating business.

Media Motion: For the Record (05/25/07)

VMIX has partnered with Media General to manage its user-generated content, plus other interactive industry hires, partnerships, launches and announcements.

Agencies Are OK: Blame the Brands!

Lackluster interactive campaigns are not the fault of traditional agencies. The problem lies with the brands themselves.

Google and Yahoo! Stir Up Debate

ValueClick's VP of digital marketing outlines the critical, debatable issues raised by recent big-name industry consolidations and asks if you agree.

Media Motion: For the Record (05/19/07)

ScanScout closes $7 million in its first round of institutional funding, plus other interactive industry hires, partnerships, launches and announcements.

iMedia Connection Introduces Commenting

People Connection launches today with a lineup of exciting new tools and functionalities for current and future members.

Media Motion: For the Record (05/11/07)

Experian acquires Emailing Solution, plus other interactive industry hires, partnerships, launches and announcements.

IAB's Randall Rothenberg Speaks: "This is the Major Leagues, Now!"

The IAB's new CEO sits down with our editor in chief to talk about the future of interactive, why the challenge to Nielsen and comScore, and more.

Top 5 Obstacles Holding Our Industry Back

Organic's executive director of media argues that interactive has earned a seat at the big kids' table, but will we keep it?

How to Hire a Great Web 2.0 Product Exec

An executive recruiter describes the traits necessary for a successful Web 2.0 product manager.

Media Motion: For the Record (05/04/07)

Digitas launches its own production company, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (04/20/07)

LiveWorld launches LiveWorld Video, plus other interactive industry launches, hires, partnerships and announcements.

Why Someone Would Leave Google

Stephen-Bradford's business developer tells us why superstars at Google or other online mega brands would leave for new opportunities and offers advice on retention.

Media Motion: For the Record (04/13/07)

Unicast by Viewpoint launches FUSE 2.0, plus other interactive industry hires, partnerships, launches and announcements.

Get Started with Interactive: 6 Marketers Share Advice

Industry veterans from AT&T, Black & Decker, Quiznos and others offer their tips for new interactive marketers.

Media Motion: For the Record (04/06/07)

EyeWonder wins three IAC awards, plus other interactive industry announcements, new hires, partnerships and launches.

Media Motion: For the Record (03/30/07)

Microsoft launches ZenZui, plus other interactive industry launches, hires, partnerships and announcements.

iMedia Book Club Reviews "Ignited"

iMedia's recruiting columnist reviews a powerful guide for managers looking to rise above the chaos and create meaningful change.

Media Motion: For the Record (03/23/07)

Nielsen DigitalPlus hires an SVP business development, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (03/16/07)

Did-It's Bill Wise joins Right Media, plus other interactive industry hires, partnerships, launches and announcements.

The Future of Online Publishing

Attendees of the Online Publishers Association "Forum for the Future" discuss how to adapt to the upcoming needs of the online consumer.

5 Ways to Screw up a Cold Call

The proper cold call tactics are crucial in reaching the right person in the right way.

Media Motion: For the Record (03/09/07)

Andreas Roell joins an IAB committee, plus other interactive industry hires, partnerships, launches and announcements.

Media Motion: For the Record (03/02/07)

Quigo signs Forbes.com, plus other interactive industry partnerships, new hires and launches.

Maybe Green is Good... Again

Green marketing is making a comeback. But are marketers really being green, or just smart?

Media Motion: For the Record (02/23/07)

AOL and Did-It lose execs, plus other interactive industry new hires (and fires), launches and partnerships.

Attract Talent Like the Big Guns Do

Stephen-Bradford's business developer provides five tips on how to make happily employed candidates want to join your company.

Play Nice Together and Clients Win

When the goal is to facilitate a delightful customer experience, collaboration between brand, marketing and IT is key. The Avenue A | Razorfish senior VP/GM offers these guidelines to success.

6 Signs We Are in a Bubble

But should we worry? Ask.com's Sean X Cummings explains.

Media Motion: For the Record (02/09/07)

Julie Roehm joins BIAP Inc.'s board of directors, plus other interactive industry new hires, launches and partnerships.

Falco 1 on 1: How the Net is Different

The new chair and CEO of America Online sits down with our editor in chief to chat about his new job, the user-controlled internet, and why the internet is not a threat to TV after all.

Special Super Bowl XLI Issue!

The biggest game in football is also the biggest day for advertising. Our editor in chief guides you through our special issue.

18 Experts Share Their Bowl Predictions

Which brands and which strategies are going to win the marketing day at the Super Bowl? And who will the losers be? Our panel lays it on the line with their predictions.

5 Tips to Get the Best Talent in 2007

Stephen-Bradford's business developer addresses the talent shortage and tells hiring mangers how to cope.

Media Motion: For the Record (01/26/07)

AdMob hires Niren Hiro as VP of business development, plus other interactive industry new hires and partnerships.

Media Motion: For the Record (01/19/07)

EyeWonder hires Michael Rosner as VP global sales, plus other interactive industry new hires and partnerships.

What Digitas� Sale Means for New Media

iCrossing's VP of communications explains how the recent Publicis acquisition of Digitas signifies the awakening of traditional agency holding companies to the digital age.

Media Motion: For the Record (01/12/07)

Carat Fusion promotes three executives, plus other interactive industry new hires and partnerships.

Media Motion: For the Record (01/05/07)

24/7 hires two new executives, plus other interactive industry new hires and partnerships.

2007 Online Trends Predicted

Eyeblaster's CEO shares his thoughts on what should be front-of-mind for marketers in the new year for continued online advertising success.

Why Customer Service Isn't Enough

PointRoll's CEO says your service providers should go beyond solving problems and strive to provide a Customer Experience.

Marking the Trends

In his second annual predictions piece, CrownPeak Technology's VP of sales and marketing highlights the trends that developed in interactive marketing in '06, and formulates guesses for '07.

Fake Blogs and Moving Past MySpace in 2007

As a former analyst, this Cymfony chief marketing and strategy officer offers up his predictions for the online ad industry in 2007.

The Best of iMedia -- 2006

Our editor in chief welcomes you to our favorite articles of 2006, with a look towards an exciting new year.

Media Motion: For the Record (12/22/06)

CBS Interactive hires Michael Marquez as vice president, strategy and corporate development, plus other interactive industry new hires and partnerships.

The Year Reality Outpaced Predictions

Refinery's director of performance marketing explains why 2006 was a major point in the lifespan of interactive.

A Prescription for Better Advertising

TACODA's founder reviews Rex Briggs and Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds."

Media Motion: For the Record (11/17/06)

PointRoll launches West Coast team, plus other interactive industry new hires and partnerships.

Podcast: Online Travel Expertise

Listen to this podcast on the Canadian Tourism Commission's approach to interactive with the agency's executive director of marketing strategy.

Podcast: MGM Mirage on Interactive

iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.

Media Motion: For the Record (11/03/06)

Revenue Science hires Misty Gibbs as VP of sales, plus other interactive industry new hires and partnerships.

Podcast: Homedepot.com's Turning Point

iMedia's managing editor talks with The Home Depot's Erica Schultz about online strategies that are on the leading edge.

Podcast: Nissan's Take on Interactive

Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.

Podcast: Countrywide on Interactive

Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.

Isobar's Fay Thrives in the Age of Chaos

From her post atop one of the biggest advertising services networks, Sarah Fay, president of Isobar U.S., talks about YouTube, recent departures and arrivals from Carat Fusion, the age of media uncertainty and more.

Podcast: Connecting with Sony Connect

iMedia's managing editor chats with Sony Connect's Ty Braswell about the online music download business.

Podcast: Anheuser-Busch Talks

iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.

Podcast: How Redken Embraces the Web

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.

Podcast: Universal Talks Tactics

iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy.

Podcast: Gucci Talks Interactive

iMedia's managing editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.

Media Motion: For the Record (09/29/06)

Jumpstart Automotive Media promotes Aaron Nichols to VP, regional dealer groups, plus other interactive industry new hires and partnerships.

Media Motion: For the Record (09/15/06)

EyeWonder to launch a Midwest regional office, plus other interactive industry new hires and partnerships.

Media Motion: For the Record (08/25/06)

TACODA hires three executives, plus other interactive industry new hires and partnerships.

Media Motion: For the Record (08/18/06)

TACODA hires Christopher Polos as VP of inside advertising sales, plus more interactive industry new hires and partnerships.

Q&A with Mark Silva and Cory Treffiletti

Our exec editor sits down with Real Branding's founder and its newly-appointed VP of Media to chat about user-generated content, integration and where the industry is going.

What to Expect from ad:tech Chicago

Our executive editor chats with Susan Bratton, ad:tech chair emeritus, about hot topics and the conference theme.

Q&A with Sequoia Capital's Mark Kvamme

The ad:tech San Francisco keynoter chats with Kate Everett-Thorp about what venture capitalists are watching for in the world of Web 2.0.

Q&A with Poindexter's Toby Gabriner

Toby Gabriner, new chief executive officer of Poindexter Systems, discusses his move from Carat Fusion and his views on data-driven marketing.

Media Motion: For the Record (02/03/06)

Sheryl Draizen promoted to SVP of IAB, WebSideStory acquires Visual Sciences, and more interactive new hires and partnerships.

Friday Fodder: Week in Review (01/20/06)

Olympics, politics, movies, buzz and more conflicting research.

WOMMA's Auction for Charity

Andy Sernovitz tells us about the organization's attempt to raise money for charity strictly by word of mouth.

Geary Interactive's Andreas Roell

This CEO has been experimenting with new media, and has had success with a recent word-of-mouth campaign.

Organic's Jinenne Sutherland

This group media director offers best practices advice for communication in the digital age.

IMPAQT's Ethan Hagerty

The director of this search-only agency's paid media division says his pet peeve is the words "real-time reporting." Find out why.

Waterfront Media's Vincent Errico

This VP of marketing finds helping traditional brand clients understand and adapt to the online world a challenge.

RPA's Meridee Alter

This SVP, media director hopes to find ways to make buying and planning online and for emerging media more efficient in the near future.

G.R. Wyse's Greg Morey

This lead-generation expert and iMedia contributor longs for an interactive marketing dictionary to help solve communication issues.

Basement Inc.'s Doug Schumacher

This creative director tells us that determining the right organizational structure is an ongoing challenge for his agency.

Friday Fodder - Weekly Review (10/28/05)

Fewer clicks lead to more conversions; Time Warner ponders AOL's future; feds take on online fraud and more. Masha Geller reviews the week on the web.

Media Motion - For the Record (10/28/05)

New hires, acquisitions and partnerships within the interactive marketing industry.

HouseValues' Matt Heinz

Find out why this director of marketing still finds targeting B2B consumers a challenge.

Friday Fodder: The Week in Review

Search, free PointRoll ads, ValueClick, IAB, spam and... cows? Masha Geller reviews the week's events.

Friday Fodder: The Week in Review

MSN Creative Awards shocker, earnings report bliss, murder and spyware -- Editor at Large Masha Geller covers the week in interactive.

Media Motion: For the Record

New hires, acquisitions and partnerships within the interactive marketing industry.

Friday Fodder: The Week in Review

In her regular roundup, Editor at Large Masha Geller wonders where the web fits in during a week of music, terrorism and award ceremonies.

Media Motion: For the Record

New hires, acquisitions and partnerships within the interactive marketing industry.

Avenue A | Razorfish's Sarah L. Kim

This VP of media believes the agency role will continue to evolve, and that the future is based on being able to show results and media investment value.

Agents of the Future: Human Capital

An agency is only as good as the people that work there, T3 CEO Gay Gaddis shares tips on keeping the troops happy.

Q&A with Carat's Top Creative Gun

Mike Yapp talks creativity, the expressive potential of online and the creative process at Carat.

iMedia Book Club

Email marketer Lynn Moss reviews "The Quiet Revolution in Email Marketing" by Bill Nussey.

WhittmanHart's Michael Comins

Media services director describes three versions of integrated marketing.

Horizon Interactive's Wendi Dunlap

Interactive strategist sees communication channel planning as a boost for online advertising.

AT&T's Janelle Photopoulos

This Interactive Marketing Manager strives to have the online team drive overall brand strategy.