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    <itunes:author>iMedia Connection</itunes:author>
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    <description>iMedia Connection: Podcast</description>
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    <copyright>Copyright 2006 iMedia Communications</copyright>
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<title>360 Degree Media Solutions</title>
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<description>
<![CDATA[From the ad:tech Miami session, "360 Degree Media Solutions" with Tapestry Partners/SMG Multicultural's Marla Skiko, Media 8 Digital Marketing's Paul Suskey, OMD Digital's Andres Navarro and .FOX M?xico's Engel Fonseca.]]>
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<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The Art of Persuasion: The New Laws of eCommerce Marketing</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=3</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Art of Persuasion: The New Laws of eCommerce Marketing" with Forrester Research's Tamara Barber, Revenue Science's Matt Spengler, Mercado Libre's Ignacio Vidaguren and Continental Airlines's Colleen Aranda.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Brand Nation: Leading US Marketers Discuss Best Practices</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=4</link>
<description>
<![CDATA[From the ad:tech Miami session, "Brand Nation: Leading US Marketers Discuss Best Practices" with Real Branding's Susan C. MacDermid, Procter & Gamble's Ted McConnell, ESPNdeportes.com's Carlos Cab?n and The Coca-Cola Company's Karna Crawford.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Brazil: The State of the Industry</title>
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<description>
<![CDATA[From the ad:tech Miami session, "Brazil: The State of the Industry" with Terra's Paulo Castro, Now!Digital Business' Silvia Bassi, 10Minutos' Michel Lent Schwartzman and UOL's Cesar Senatore.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The Consumer Experience in a Multi-Platform World, Part I</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=6</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Consumer Experience in a Multi-Platform World, Part I" with GM Latin America's Jaime del Valle Sansierra, Carnival Cruise Lines' Jordan Corredera, Avenue A | Razorfish's Susan Kidwell and Google, Inc.'s Andreas Huettner.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The Consumer Experience in a Multi-Platform World, Part II</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=7</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Consumer Experience in a Multi-Platform World, Part II" with Terra Networks' Mark L?pez, Terra's Angel Sep?lveda, Consorte Media, Inc.'s Alicia Morga and Best Buy's Jeff Weness.]]>
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<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Cutting-Edge Creative: Hispanic</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=8</link>
<description>
<![CDATA[From the ad:tech Miami session, "Cutting-Edge Creative: Hispanic" with Captura Group's Lee Vann, Alma DDB's Luis Miguel Messianu, EMedia 8 Digital Marketing's Gustavo Garc?a and Zubi Advertising's Andr?s Fernandez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Digital Insights: Reaching the Hispanic Consumer</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=9</link>
<description>
<![CDATA[From the ad:tech Miami session, "Digital Insights: Reaching the Hispanic Consumer" with Todobeb?, Inc.'s Cynthia Nelson, Terra Networks' Natasha Funk and Yahoo! Partner Network's Adam Chandler.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Hispanic Audience Segmentation: The Complexities of Acculturation</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=10</link>
<description>
<![CDATA[From the ad:tech Miami session, "Hispanic Audience Segmentation: The Complexities of Acculturation" with OMD's Pamela Marsh, Grupo Gallegos' John Gallegos, Florida State University's Felipe Korzenny and Terra Networks' Natasha Funk.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Hispanic Marketers Roundtable: Leading Brands Share Their Vision</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=11</link>
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<![CDATA[From the ad:tech Miami session, "Hispanic Marketers Roundtable: Leading Brands Share Their Vision" with LatinMedios.com's Joel Bary, HSBC's Bevin MacArthur, Blue Shield of California's Seth Berman, McDonald's Priscila Jamison and American Airlines' Peter Vitori.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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</item>

<item>
<title>Hispanic Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=12</link>
<description>
<![CDATA[From the ad:tech Miami session, "Hispanic Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World" with Telemundo's Borja P?rez, Starmedia's Alejandro Rodriguez, Group Televisa's Jacques Hart and Batanga LIVE/Publishing's David A. Chitel.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Hispanic: The State of the Industry</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=13</link>
<description>
<![CDATA[From the ad:tech Miami session, "Hispanic: The State of the Industry" with ADN Communications LLC's Jos? L?pez-Varela, Fox Interactive Media's Manny Miravete, mun2's Jose Marquez and abec?/Hill Holliday Hispanic's Manny Gonzalez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The Internet Economy: Start-ups, Bubbles, and Buyouts</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=14</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Internet Economy: Start-ups, Bubbles, and Buyouts" with Milbank Roy & Co., LLC's Pierre-Georges Roy, Global Mind's Marcelo Montefiore, Internet Media Services' Gaston Taratuta, .Fox Networks' Damian Voltes and Publicitas' Paul Meyer.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=15</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers" with SMG Multicultural's Monica Gadsby.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>53:35, 49 MB, MP3</itunes:duration>
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<item>
<title>Keynote Roundtable: The Now and Next of the Digital Revolution: Surveying The Modern Media Landscape Across the Americas</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=16</link>
<description>
<![CDATA[From the ad:tech Miami session, "Keynote Roundtable: The Now and Next of the Digital Revolution: Surveying The Modern Media Landscape Across the Americas" with MRM Worldwide's Maria Lopez-Knowles, NBC Universal's Peter Blacker, Batanga's Rafael Urbina-Quintero and ProdigyMSN.com's Maria Teresa Arnal.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:02:50, 57 MB, MP3</itunes:duration>
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<item>
<title>Technology + Commerce + Culture: The Story of an eCommerce Pioneer</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=17</link>
<description>
<![CDATA[From the ad:tech Miami session, "Technology + Commerce + Culture: The Story of an eCommerce Pioneer" with Mercado Libre's Marcos Galperin and CNN's Alberto Padilla.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Latin American Consumer Habits and Online Behavior</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=18</link>
<description>
<![CDATA[From the ad:tech Miami session, "Latin American Consumer Habits and Online Behavior" with Latin3's Matias Perel, Yahoo! Hispanic America's Armando Rodriguez, MySpace/Fox Interactive Media's Victor Kong and ibope/NetRatings' Fabia Juliasz.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Latin American Marketers Roundtable: Leading Brands Share Their Vision</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=19</link>
<description>
<![CDATA[From the ad:tech Miami session, "Latin American Marketers Roundtable: Leading Brands Share Their Vision" with McCann Erickson's Peter Lau, GM's Richard Choi, Nokia's Claudia Forner, Motorola's Gabriela Viana and MasterCard Worldwide's Guillermo Morrone.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:08:07, 62 MB, MP3</itunes:duration>
</item>

<item>
<title>Latin American Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=20</link>
<description>
<![CDATA[From the ad:tech Miami session, "Latin American Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World" with Starcom MediaVest Group Latin America's Julian D. Porras, LaNacion's Francis Petty, RealMedia Latin America's Martino Bagini, Disney Latin America's Federico Suarez and Fox Networks' H?ctor Costa.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>59:32, 54 MB, MP3</itunes:duration>
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<item>
<title>Latin America Media Strategy and Planning</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=21</link>
<description>
<![CDATA[From the ad:tech Miami session, "Latin America Media Strategy & Planning" with US Media Consulting's Bruno Almeida, M?dia Digital's Guilherme Gomide, ARIADNA's Juan David Pinzon, Right Media's Denise Colella and Jumba Exchange's Ignacio Roizman.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Mexico: The State of the Industry</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=22</link>
<description>
<![CDATA[From the ad:tech Miami session, "Mexico: The State of the Industry" with IAB M?xico's Pablo Pozo, Prodigy MSN's Jaime Kalb, Terra's Gerardo Adame, Yahoo! Mexico's Luis Arvizu, Activ@Mente's Gustavo Ross and Starmedia's Juan Jos? N??ez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Online Video Workshop: The Challenges of Production and Execution</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=23</link>
<description>
<![CDATA[From the ad:tech Miami session, "Online Video Workshop: The Challenges of Production and Execution" with Eyeblaster's Yoav Arnstein, Terra Latin America's Pedro Rolla, Avenue A | Razorfish's Daniel Alpert, Mixplay's Patricia Tomasini and Telemundo's Borja P?rez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Keynote Roundtable: Consumers, Content and Control: Big Media in the Digital Age</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=24</link>
<description>
<![CDATA[From the ad:tech Miami session, "Keynote Roundtable: Consumers, Content and Control: Big Media in the Digital Age" with ImpreMedia's Liz Sarachek Blacker, MTV Networks' Luis Goicouria, MySpace/Fox Interactive Media's Victor Kong, DDB Latin America's Juan Carlos Ortiz and Terra Networks USA's Fernando Rodriguez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Social Media and Consumer Generated Content in Latin America: Exploring the Advertising Value Proposition</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=25</link>
<description>
<![CDATA[From the ad:tech Miami session, "Social Media and Consumer Generated Content in Latin America: Exploring the Advertising Value Proposition" with Grupo Editorial Expansion's Hilda Garcia, Latin Edge, Inc.'s Lucas Morea, Sonico's Ant?n Chalbaud and Studiocom's Juan Pablo Gnecco.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>Social Networking and Consumer Generated Content in the Hispanic Market: Has a Value Proposition Emerged?</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=26</link>
<description>
<![CDATA[From the ad:tech Miami session, "Social Networking and Consumer Generated Content in the Hispanic Market: Has a Value Proposition Emerged?" with Jupiter Research's Zia Daniell Wigder, Batanga's Rick Marroqu?n, Yahoo! Hispanic Americas' Jose Rivera-Font and Captura Group's Lee Vann.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The State of Mobile in the Hispanic Market</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=27</link>
<description>
<![CDATA[From the ad:tech Miami session, "The State of Mobile in the Hispanic Market" with Yahoo! Connected Life's Michael Bayle, edioma, Inc.'s Larry Upton, HipCricket's Jeff Hasen, Hoodiny Entertainment Group, LLC's Demian M. Bellumio and Sensis' Jose Villa.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<item>
<title>The State of Mobile in Latin America</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=28</link>
<description>
<![CDATA[From the ad:tech Miami session, "The State of Mobile in Latin America" with iLoop Mobile Inc.'s Chris Wayman, Group Televisa's Eugenio Velasco, Yell Argentina's Javier Mary, Ansible Mobile's Raul Aristud and MobiMarket's Carlos Fonseca.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:03:21, 58 MB, MP3</itunes:duration>
</item>

<item>
<title>The State of Search in the Hispanic Markets</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=29</link>
<description>
<![CDATA[From the ad:tech Miami session, "The State of Search in the Hispanic Markets" with iHispanic Marketing Group's Ignacio "Nacho" Hernandez, Resultics's Martin Maslo, comScore, Inc.'s Eli Goodman and LocalLaunch's Brad Geddes.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:06:24, 60 MB, MP3</itunes:duration>
</item>

<item>
<title>The State of Search in Latin America</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=30</link>
<description>
<![CDATA[From the ad:tech Miami session, "The State of Search in Latin America" with Midiadigital's Alexandre Kavinski, MidiaClick Performance Marketing's Marcelo Sant'Iago, Mercado Libre's Nicolas Berman, Yahoo! Search Marketing's Ettore Leale, BuscaP?.com Inc.'s Romero Rodrigues and Google, Inc.'s Andreas Huettner.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:00:55, 55 MB, MP3</itunes:duration>
</item>

<item>
<title>The Modern Agency</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=31</link>
<description>
<![CDATA[From the ad:tech Miami session, "The Modern Agency" with Internet Media Services' Gaston Taratuta, OgilvyOne Mexico's Linda Jackson, Media 8 Digital Marketing's John Santiago, Garage Interactive's Max Petrucci and The Vidal Partnership's Alberto Ferrer.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>54:29, 49 MB, MP3</itunes:duration>
</item>

<item>
<title>Workshop: Measurement and Metrics</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=32</link>
<description>
<![CDATA[From the ad:tech Miami session, "Workshop: Measurement and Metrics" with comScore, Inc.'s Josh Chasin, ClickExperts' Delfina Balestra, Atlas' Esco Strong, DoubleClick Performics' David Douglass and Hey! Nielsen's Stephan Goldsand.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>1:01:04, 55 MB, MP3</itunes:duration>
</item>

<item>
<title>Workshop: Search Engine Marketing and Optimization</title>
<link>http://www.imediaconnection.com/summits/coverage/19766.aspx?ID=33</link>
<description>
<![CDATA[From the ad:tech Miami session, "Workshop: Search Engine Marketing and Optimization" with iCrossing's Mike Gullaksen, MidiaClick Performance Marketing's Marcelo Sant'Iago and iHispanic Marketing Group's Ignacio "Nacho" Hernandez.]]>
</description>
<pubDate>Thu, 26 Jun 2008 14:26:26 GMT</pubDate>
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<itunes:duration>59:17, 54 MB, MP3</itunes:duration>
</item>
    
    <item>
       <title>From gaming console to entertainment console</title>
       <link>http://www.imediaconnection.com/content/18658.asp</link>
       <description>
       <![CDATA[ This panel covers the range of ways in which people can now use their gaming consoles -- and how this will change how marketers can reach these audiences. ]]>
       </description>
       <pubDate>Tue, 18 Mar 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_310.mp3' length='59256832' type="audio/mpeg" />
       <itunes:duration>00:49:22</itunes:duration>
    </item>
    
    <item>
       <title>Budgeting for innovation</title>
       <link>http://www.imediaconnection.com/content/18656.asp</link>
       <description>
       <![CDATA[ Learn how to plan for innovation while balancing the budget for experimentation. ]]>
       </description>
       <pubDate>Tue, 18 Mar 2008 00:00:00 -0800</pubDate>
       <guid isPermaLink="true">http://www.imediaconnection.com/content/18656.asp</guid>
       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_309.mp3' length='64995328' type="audio/mpeg" />
       <itunes:duration>00:54:09</itunes:duration>
    </item>
    
    <item>
       <title>Data portability and the social graph</title>
       <link>http://www.imediaconnection.com/content/19027.asp</link>
       <description>
       <![CDATA[ This session looks at how marketers should handle the next frontier in social media marketing. ]]>
       </description>
       <pubDate>Tue, 18 Mar 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_311.mp3' length='56238080' type="audio/mpeg" />
       <itunes:duration>00:46:51</itunes:duration>
    </item>
    
    <item>
       <title>Keynote presentation: &quot;pachinko economics&quot;</title>
       <link>http://www.imediaconnection.com/content/18657.asp</link>
       <description>
       <![CDATA[ David Scott Carlick explains how interactive keeps running off in new directions, pinging around like Pachinko balls through all the applications and content from computers and phones. ]]>
       </description>
       <pubDate>Tue, 18 Mar 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_308.mp3' length='55640272 ' type="audio/mpeg" />
       <itunes:duration>00:46:21</itunes:duration>
    </item>
    
    <item>
       <title>The state of online video</title>
       <link>http://www.imediaconnection.com/content/18659.asp</link>
       <description>
       <![CDATA[ Learn how to adapt to the ever-changing world of online video, and learn about the role it plays in your marketing efforts. ]]>
       </description>
       <pubDate>Tue, 18 Mar 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_312.mp3' length='61366272' type="audio/mpeg" />
       <itunes:duration>00:51:08</itunes:duration>
    </item>
    
    <item>
       <title>How did we get here?</title>
       <link>http://www.imediaconnection.com/content/18622.asp</link>
       <description>
       <![CDATA[ Martha Stewart Living Omnimedia's president of media addresses the question: Will consumers ever really regard advertising as content? ]]>
       </description>
       <pubDate>Tue, 12 Feb 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_303.mp3' length='27012681' type="audio/mpeg" />
       <itunes:duration>00:22:30</itunes:duration>
    </item>
    
    <item>
       <title>Ads-r-content</title>
       <link>http://www.imediaconnection.com/content/18621.asp</link>
       <description>
       <![CDATA[ Four interrelated trends are forcing advertisers to rethink their approach to advertising messages, what form they take and how they?re delivered. ]]>
       </description>
       <pubDate>Tue, 12 Feb 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_304.mp3' length='57401448' type="audio/mpeg" />
       <itunes:duration>00:47:50</itunes:duration>
    </item>
    
    <item>
       <title>The golden rule of consumer-generated advertising</title>
       <link>http://www.imediaconnection.com/content/18623.asp</link>
       <description>
       <![CDATA[ The stars of YouTube, MetaCafe, Revver and other video-sharing sites&nbsp;join brand managers and agencies in an "anything-goes" discussion about the online video and CGA space. ]]>
       </description>
       <pubDate>Tue, 12 Feb 2008 00:00:00 -0800</pubDate>
       <guid isPermaLink="true">http://www.imediaconnection.com/content/18623.asp</guid>
       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_305.mp3' length='56602101' type="audio/mpeg" />
       <itunes:duration>00:47:10</itunes:duration>
    </item>
    
    <item>
       <title>Natural born clickers</title>
       <link>http://www.imediaconnection.com/content/18618.asp</link>
       <description>
       <![CDATA[ Check out this primary research to identify the demographics and behaviors of heavy clickers. While this podcast highlights clickers as whole, it also features clickers of social media. ]]>
       </description>
       <pubDate>Tue, 12 Feb 2008 00:00:00 -0800</pubDate>
       <guid isPermaLink="true">http://www.imediaconnection.com/content/18618.asp</guid>
       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_307.mp3' length='56500224' type="audio/mpeg" />
       <itunes:duration>00:47:04</itunes:duration>
    </item>
    
    <item>
       <title>Discover Financial Services case study</title>
       <link>http://www.imediaconnection.com/content/18624.asp</link>
       <description>
       <![CDATA[ Listen to this presentation about Discover Card's integrated marketing program designed to increase brand awareness and drive consideration.  ]]>
       </description>
       <pubDate>Tue, 12 Feb 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_306.mp3' length='64475136' type="audio/mpeg" />
       <itunes:duration>00:53:43</itunes:duration>
    </item>
    
    <item>
       <title>Branding in a networked world</title>
       <link>http://www.imediaconnection.com/content/18619.asp</link>
       <description>
       <![CDATA[ Marketspace's founder kicks off the iMedia Brand Summit with a talk about how&nbsp;brands managers are ceding control to&nbsp;consumers, and how "The Big Four" are also shaking up the branding game. ]]>
       </description>
       <pubDate>Mon, 11 Feb 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_301.mp3' length='62902836' type="audio/mpeg" />
       <itunes:duration>00:52:25</itunes:duration>
    </item>
    
    <item>
       <title>Mergers and Acquisitions and their effect on brand budget</title>
       <link>http://www.imediaconnection.com/content/18620.asp</link>
       <description>
       <![CDATA[ Even though valuations for most public companies are down right now and experts are whispering the word "recessions," M&amp;A activity is expected to be strong in 2008. But what are the real implications of these deals? ]]>
       </description>
       <pubDate>Mon, 11 Feb 2008 00:00:00 -0800</pubDate>
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       <enclosure url='http://www.imediaconnection.com/podcast/iMediaConnection_Podcast_302.mp3' length='44686607' type="audio/mpeg" />
       <itunes:duration>00:37:14</itunes:duration>
    </item>


    
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