iMedia Connection: Search

10 tips for combining SEO and paid search

SEO and paid search are often viewed as separate aspects of a campaign, but you can easily combine them to get the most out of search results pages. Here's how.

Tips for changing your campaign with the season

The right mix of keywords, copy, and landing pages can optimize your campaign for the holidays. Here's how to do it.

4 tools for measuring your keyword strength

Keywords are the basic building blocks of search engine optimization. Use these tools to check their viability and value.

Redefining ROI: The connections you're missing

In this episode of Marketing Obsessions with Kevin Lee, comScore's founder and chairman Gian Fulgoni discusses the dangers of attributing too much credit for a conversion to the final click made by the consumer.

Bing vs. Google: What's better for advertisers?

Will Bing bring advertisers more users and revenue? Take a look at what makes Microsoft's strategy the best potential Google killer yet.

How to get the most out of your SEO budget

A high rank on a search engine for a high-traffic keyword is a gift that keeps on giving, but you might be paying too much for that gift. Here's a guide for streamlining your SEO process.

Why vertical search builds better buyer-seller connections

Business-to-business marketers can struggle on the top search engines because they get priced out of prime keywords. Take a look at the benefits that come from buying on vertical search.

How to prepare for Google's updated algorithm

Changes in Google's search formula could lead to changes in your page ranking. Here's the scuttlebutt on the search giant's latest update and the differences you can expect.

Tips and tools for measuring your SEO strength

Optimizing your website to appear at the top of the search results is both an art and a science. Use these practical tips and tools to make sure your efforts are working.

How Google put the Flash back in search

Thanks to the latest technology, Flash is no longer invisible to search engines. Find out how you can take advantage of this SEO boost.

SEO tips for Facebook and Twitter

Your social media presence means nothing without traffic, and search engines are one of the best ways to get it. Follow these tips when building your social media pages for the best SEO results.

How to optimize your entire search funnel

Paid search is about more than just picking the right keywords. Here's how to use your data to refine every part of the process.

5 ways to spot an SEO cheat

Black hat SEO tactics should never be part of your search strategy, but many people still cheat the system. Whether it's a competitor or an agency you've hired, find out how to spot these schemers.

What marketers need to know about real-time search

Real-time search offers an immediacy that regular search engines just can't match. Here's a primer on this burgeoning technology and why this new field of search is so important.

10 tactics for lowering your website's bounce rate

Are visitors abandoning your site shortly after arriving? Incorporate this analysis into your efforts to help maximize your paid search campaign's ROI.

5 tips for rebranding in the SEO era

Want increased brand awareness, search engine traffic, and page views and impressions? See how and why upgrading your SEO strategy can pay off more than other brand marketing efforts.

Metadata secrets for expanding your content's reach

These seven habits can help any premium content owner start building a search-based strategy that can optimize content programming, performance measurement, and audience building.

Yahoo, Bing, and the uncertain future of search

The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.

4 ways Bing will force Google to change

Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.

Do we need to worry about click fraud?

Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.

How to avoid SEO failure

SEO is critical, but how do you know it's working? Here are some tips and tools for spot-checking your SEO efforts and fixing the weaknesses.

6 brand search strategies for the new economy

Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.

4 ways to make long-tail search deliver

A long-term keyword search play is cost efficient and much more likely to convert into immediate sales. Improve on your search-related sales and get more out of your SEO budget.

Build a better keyword plan in 10 easy steps

Are your search marketing efforts suffering due to the tedium of managing your campaigns? Here's a quick fix for tackling keyword complacency and improving your marketing results.

How internet directory services failed

Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.

Solving paid search's efficiency problem

Want to get the most out of your search campaigns during the recession? Start by making sure your bidding technology is up to par.

How to use the downturn to your advantage

As marketing budgets get slashed, keep in mind that bust times are perfect for increasing market share. Paid search makes a great place to start.

How to beat Google at search

The next generation of search will require a shift in how we approach its most important aspect: the users.

8 ways to SEO your personal brand

Major online players spend millions on SEO, as well as protecting and cultivating their brands. Here are some tips from the experts on doing the same for yourself.

Moving beyond the paid search keyword

Retail sites are quickly eclipsing search engines as the start of the purchase process. Find out how you can capture consumer attention in this exciting space.

Why paid search will never kill display advertising

Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.

"Cheap" SEO tricks and how to use them

Marketers have traditionally avoided aligning their brands with the word "cheap," even in search. But no more. Find out who's capitalizing on this previously dirty word.

Why you need to outsource search

Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.

CPC's desperate need for a makeover

Today's cost-per-click pricing models cannot maintain growth in their current state. Here are the important changes that need to be made.

3 reasons why Google is scaling back

Now that Google is bowing out of the print and radio marketplace, is it possible the search giant can't do everything after all? Here's why Google should stick to analytics, not correlation.

Reduce the inefficiencies in your search strategy

Marketing budgets are being slashed left and right, even for accountable media like paid search. Try these tactics to ensure no search dollar is spent in vain.

6 cures for common SEO mistakes

Just because your site has been optimized doesn't mean the work is done. Here are six commonly overlooked SEO techniques and how to incorporate them into your campaign.

10 tips for extending paid search growth

Has your paid search campaign flattened out? If so, consider these tactics for taking it to the next level.

Dirty SEO tricks you should avoid

Everyone wants to get the top search results, but some quick fixes only amount to shooting yourself in the foot. iMedia rounded up industry experts to shed some light on the gray areas of SEO.

10 tips for shutting down online swindlers

Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars.

Turn to SEO to help beat a bad economy

Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost.

Pop quiz: Who should succeed Jerry Yang?

Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.

Why semantics are the future of paid search

Search algorithms don't understand the content of a webpage, so they match ads by keyword occurrences. To capitalize on advanced long tail searches, look into semantic search engines.

How the paid search industry is killing itself

It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.

Save your search ROI from a budget crunch

Shrinking budgets can undercut your search marketing efforts. But it doesn't have to be that way. Find out how to increase ROI during these lean times.

How the last downturn reshuffled online marketing

If history serves as a gauge, online marketers won't feel the full brunt of the current economic crunch until early next year. Here's what you should expect to see in the coming months.

3 companies that will change how we search

Let's face it: No one is going to kill Google. But these three players promise to make their own marks on the search world, and savvy marketers need to take note.

7 fatal flaws in your paid search campaign

If you're spending money on SEM, it's highly likely that you're wasting some of your budget. Learn how to cut the fat.

SEO on a shoestring

While it's important to know when to bring in the experts to maximize your search engine presence, there's a strong foundation you can lay for yourself using these guidelines and resources.

How to solve search's image problem

Optimizing video and images for search is no longer optional. It's a must-have for brands that want to continue connecting with their customers.

The trouble with Google, the Zen of Facebook

While search got a knock on the door from the feds, Facebook made its facelift permanent and digital got a shot in the arm from leading CMOs.

Start taking search seriously

Paid search is a proven winner, yet some marketers don't take advantage of its full potential. Here's why you need to put SEM at the heart of your marketing strategy.

5 experts demystify SEO link building

Confused about when and how to link? Our panel of SEO gurus dishes the straight dirt on the best practices for inbound linking.

10 tips for scrutinizing paid search agencies

How much do you really know about your paid search partner? Here are the questions to ask if you want to get the most bang for your campaign buck.

Inside the keyword change you likely missed

Yahoo has been a frustrating place to buy keywords. But amid massive turmoil at the company, a major change to SEM went largely unnoticed. Find out what it was and how it affects you.

7 ways SEO consultants rip off their clients

Think the days of unscrupulous SEO "experts" are gone? Think again. Here's a list of techniques being used to scam clients out of money.

B2B and search: a match made in online heaven

Search engine marketing techniques are uniquely suited for tackling challenges faced by the B2B community. Here's why.

Mastering the digital media mix

Agencies are combining their search and display units, but it's still not enough. Find the right way to integrate email, mobile and web analytics for a successful holistic approach.

The worst SEO mistake you can make

Learn where most companies misstep when it comes to this crucial component of their online marketing strategies.

John Battelle on how to beat Google

John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital.

How will Flash alter the SEO landscape?

News of Adobe's decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren't sure what this change really means.

The X Factor: Your SEM program is doomed

Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool.

The secret to paid search: treat it like a media buy

Maximize the effect of your paid search campaign by following these media planning tips and strategies.

The SEO makeover: simple tools for better traffic

An expert in natural search optimization reviews three websites, including iMedia, to provide deeper SEO-friendly insights, as well as tools and tips to improve lead quality and visitors' overall experience.

5 tips to improve B2B search marketing

Almost half of the ads on the leading search engines are focused on B2B clients, so why aren't you there? Here's a guide to rethinking your SEM strategy.

The X Factor: Is buying your brand name a losing battle?

It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win.

11 steps to boost your search visibility

If your company's organic search results aren't what you wish they were, check out these key tricks to know and implement.

A crib sheet for search-savvy marketers

Satisfying user intent from off-site search engines or on-site internal search is a crucial way to reach modern-day searchers. Here are some key pointers.

How to win the search position game

Sometimes being in the third or fourth paid search position is actually more effective -- and a lot cheaper -- than winning the top spot. Find out when it pays and when it doesn't.

Make search a branding vehicle

Search engines reward ads containing relevant calls to action over those that focus exclusively on branding. Steak Media's VP of corporate strategy explains why this should change.

SEM strategy: buy low, sell high

During this economic downturn, smart marketers will take advantage of falling prices to get more for less.

Gain the competitive edge with SEO

Leaving organic search results to chance can be costly for your brand. Here's a strategic, scalable system for success.

Your guide to alternative search engines

The search game is changing, and here's your chance to stay on top of it. Check out the various categories, their innovators and what these shifts mean for marketers.

The right keywords for each stage in the buy cycle

Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.

Beware: the search advertising sky is falling

So few consumers seem to engage with search ads. Does this spell doom for this area of the industry?

Deal with search marketing's flaws

With search engines serving users and shareholders, marketers' needs often get shortchanged. Here's how to make the most of the situation.

The new SEO: organic search

SEO campaigns need to focus on more than just page optimization. Expand your scope of expertise to keep clients at the top of search results pages.

Improve your brand's reputation with search

Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.

Bidding for words vs. bidding for customers

Want to add more to your advertising arsenal? Consider the benefits of ad-supported payment options.

Maximize PPC campaign returns

Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions.

The Google bamboozle

While no one's arguing about the ubiquity of Google in our personal and professional lives, there's a fair amount of debate around where search is heading.

Integrated paid search makes dollars and sense

Find out why paid search will be so active during these uncertain financial times, along with eight essentials for your integrated paid search campaign.

10 tips for building a search keyword list

Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started.

PPC vs. SEO: what's the optimum mix?

Running pay-per-click ads on content networks can reach parts of the web that SEO can't. Here are some key factors to consider.

Recession-proof search strategies

Natural and paid search are significant drivers of traffic for most websites. But as the economy softens, there is increased demand to prove investments are working. Here's why measurement is critical.

Search and display -- better together

A combination of search and display marketing will pay off better than using either alone. How should you implement this joint strategy? Two experts show the way.

Search strategy tips from campaign frontlines

Businesses can learn how to effectively harness search engine marketing from the successes and failures of the presidential candidates' SEM campaigns.

Follow the money: inside the Publicis/Google deal

A mind-meld between Google's geeky Ph.Ds and Madison Avenue's pony-tailed creative types could kick-start the next generation of advertising. Here's a look at what the deal might yield.

5 reasons to pay for branded keywords

SearchRev's CMO addresses common reasons marketers give for rejecting this strategy and provides tips on optimizing the buy.

Want SEM success? Try planning to fail

Failure is a natural part of the search marketing process, but it doesn't have to be a fatal setback. See how to convert your clients' failures into a rich source of information for future success.

10 traits to look for in a PPC provider

A pay-per-click network CEO gives guidance on how to pick a partner that will help you profit.

Strike business gold in local search

To rank well in local search, your site should be optimized for organic listings -- here's how.

Why conversational SEO is worth talking about

When marketers embrace and engage users' conversations, it leads to a better brand reputation and improved search rankings.

Why Google keywords cost more but deliver less

Google is changing the keyword game. Find out what you need to do to stay ahead of the curve.

Wikia: Google killer or dead in the water?

Open source search engines like Wikipedia's may not kill Google, but they could bring us closer to search nirvana. Here are some pros and cons.

Is Google's gamble Wikipedia's nightmare?

Despite electric growth rates, the reference space hasn't attracted a ton of ad dollars with the ad-free Wikipedia dominating the field. But Google's decision to launch Knol could change all that.

Improve search results, one step at a time

Think you're ready to launch a paid search campaign? Find out what it takes from Underscore Marketing's search leader.

The organic/paid search continuum

Organic and paid search are often better together; read on for tips to maximize your search campaign's performance.

Save $11.6B with these click fraud safety nets

As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts' CEO explains what's hurting the PPC industry and how to fight back.

When to say no to clients

You risk your reputation when you over-promise and under-deliver on SEO. Exclusive Concepts' CEO explains how to avoid getting into this situation.

Does your site avoid the common search traps?

Looking for help in optimizing your site's presence on the web? Underscore Marketing's search practice lead walks you through building a successful search campaign from the ground up.

3 overlooked ways to draw searchers

Powered Inc.'s senior marketing director provides some easily implemented techniques for expanding your brand's natural search footprint.

5 steps for outsourcing SEM

Here's a detailed source guide from Red Door Interactive's director of search that will help you through the process of outsourcing search engine marketing.

SEO lessons Nike and Tiffany's didn't learn

A newly released Oneupweb study of retailers reveals some startling facts about the power of optimizing for search.

Display and search: why the double standard?

Search and display advertising can benefit both your direct response and your branding goals. Here's the breakdown.

What to do when your keyword rankings drop

Don't panic. Take action. An Avenue A | Razorfish SEM account director explains.

The 10 laws of search

Search is an important element of a marketing plan that shouldn't be left to chance. Here are the rules for success.

Attn. marketers: shoppers reinvent search

Search drives holiday shoppers, but Web 2.0 has changed the game. iCrossing's VP of corporate strategy explains how to retool a search campaign for holiday success.

Yes, Virginia, you can brand with search

SEM's role in direct marketing is clear, but its value for branding sometimes eludes clients and practitioners alike. Underscore Marketing's search practice leader spells it out.

Google's AdSense report card

Take a closer look at this product to see if its offerings make the grade for marketers. Is it all that it's cracked up to be?

Solve the landing page mystery

Making the leap to a much larger keyword set holds more than the promise of increased conversions; it also creates the potential for increased cost. Here's why.

The future of search: no keywords

A new way of delivering search results will make it easier on searchers, but will it eliminate the need for SEO? A 24/7 Real Media SVP discusses the issue.

The branded keyword controversy resolved?

In response to the branded keyword debate, Connexion.a's EVP shares a case study that sheds light on how to resolve the issue.

SEM: traditional media's secret weapon

Search plays a more critical role in traditional ads than you might realize. Find out how to create a successful integrated campaign.

Atlas is wrong: branded search is not a waste

Underscore Marketing responds to Adweek's recent article on the Atlas study, clarifying why branded search is a necessary, and valuable, investment.

When SEO gets dangerous for your brand

Your legal department may need to be more involved in your SEO results than you realize. Ayohwahr Interactive's CEO explains.

Social search: Capitalize on brand buzz

Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy.

Does Google spell the end for media planners?

With search engines like Google now also serving display ads, Acceleration's director of search marketing anticipates that search marketers will play a greater media planning role.

Learn the secrets of video search

Major players in the video search field confide in Mediasmith's chief search officer about current possibilities and future potential.

Escaping Google Hell

A challenge to Google has been brewing for a few years, as business and professional users have experienced long-term relevancy problems.

The New Google Search Universe

With Google Universal on the search scene, iCrossing's VP of corporate strategy explains how to boost your search results, and what's ahead for the industry.

Google's Killer App

Google Analytics 2.0 changes everything, and according to the CEO of ThinkMetrics, the competition is dead. They just haven't stopped moving yet.

Has Paid Search Gone Too Far?

In light of the recent eBay-Google spat, how much should you invest in paid search, and how can you supplement those dollars with other marketing techniques?

Will Jerry Yang Save Yahoo?

News flash: Yahoo! is dead. But someone forgot to tell Jerry Yang. See how he plans to turn the company around and regain market share.

Fraud or failure? How to know

Click fraud can exhaust your PPC budget, but so can an underperforming campaign. ClickTracks Analytics, Inc.'s director of marketing teaches you the difference.

Globalize Your Search Efforts, Simply

Odds are your global strategy is lacking or nonexistent. But if you keep it simple and try, you have nothing to lose and everything to gain.

Search Without Google?

Learn how to build a successful search campaign without Google.

A 6-Step Plan to Boost Conversions

TMP Directional Marketing's SVP, interactive provides a guide for moving beyond bid-centric strategies and improving all elements of a performance-based program.

Social Media's Role in Search Visibility

iCrossing's VP of corporate strategy explains that social media sites are increasingly visible in, and important to, political search results.

A Last Search Hurrah, and a Look Forward

As our search editor takes up the reins at SES, he shares his parting words with iMedia readers.

Re-Imagining Google

What would it look like if the industry behemoth decided to saturate its products with more opportunities for brand advertisers? Find out.

Beware SEM's Impact on Other Media

Search engine marketing informs and shapes every aspect of the marketing mix. SearchRev's CMO describes how to effectively integrate your efforts.

"Mahalo" CEO Jason Calacanis Speaks

Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.

Panama vs. MSN: Another Search Smackdown

Now that Panama is fully functional and adCenter has been established for more than a year, here is how the two platforms compare.

Survey Says: Panama Kicks Butt

Resolution Media reveals that not only did surveyed marketers rate Panama highly, 48 percent of them plan to increase spending with Yahoo! because of it.

"Britney Spears" Your Search Strategy

MIVA's VP of global marketing and communications explains how brands can leverage emerging trends to optimize pay-per-click strategies.

Don't Let Search Hurt Your Brand

iProspect explains the importance of proactively monitoring your brand's online reputation.

Video Search Marketing Realities

Our search editor finds new meaning in video search and how to make money with it.

Who You Won't Find on Google

Traditional methods of search leave professionals and business people high and dry. SearchMedica.com's senior product manager describes the alternative.

The Search Apocalypse Is Here. Or Is It?

Ad serving is a commodity-based business, but that may be changing. Clients like to think they own their data, but those days are coming to an end.

Link Your Way to a Successful Site

Red Door Interactive's SEO analyst explains how to revitalize your site with a new transfusion of link donors.

The 7 Deadly Sins of Site Search

With billions spent on search marketing, are brand owners failing site searchers? Our search editor has the answer.

Secrets of Influencing Searchers

Our search editor peers into the minds and bodies of healthcare searchers and talks about how it illuminates all search marketing.

Search Smackdown: Google vs. Yahoo!

Now that Yahoo's Panama has fully launched in the U.S., which search giant will rule the roost?

Is Mobile Search Still Futile?

Who is searching with mobile devices and should you even bother? iMedia's search editor says yes, and no.

4 Pay-Per-Click Strategies that Win

With contextual pay-per-click ads, reach your potential customers where it counts: on content sites.

The 3 Biggest Search Blunders

Think you've got search marketing licked? Think again. Our search editor reviews three mistakes to avoid.

Is Google Killing SEO?

Paid search listings could become more relevant than organic listings because of the emphasis on inbound links in search algorithms.

Improve Search with a Dedicated Staff

With search budgets growing, it may be time to manage search in-house. Red Door Interactive's director of search marketing tells you how to pull it off.

Search Legalities to Watch For

Should you take action when your site is being defamed by a disgruntled blogger? You bet.

Want Better Search Results? Try This...

Advertising and search have a symbiotic relationship, to improve search results consider better branding.

Be Smart About Content Search & Save $$$

Although you CAN manage your content search campaign in the same interface as your paid search campaign, you're wasting money if you do.

New CEO Peter Horan on the Future of IAC

In his first official interview since taking the reins of Ask.com, CitySearch and IAC's Ad Solutions, Horan talks search, social media, mobile and more.

How to Improve Search ROI in 30 Minutes!

Our search editor shows you how to increase your search return with these simple 30-minute fixes.

Google's Quality Score Debunked

While Google can determine keyword relevance to a certain degree, it takes finesse to really understand the elements involved.

Align Keywords with Hot-Button Topics

A MIVA VP draws parallels between political campaigning online and the online marketing strategies other brands are using.

How and When to Integrate Search

When is the right time to integrate SEO and paid search into your marketing mix? Our search editor takes out his stopwatch.

Find Your Niche with Specialized Search

The CEO of JP Communications explains why vertical search engines can be a better option for niche advertisers.

Search as a Sum of Its Parts

As in an old Indian tale, if you handle paid and natural search as pieces, you'll jeopardize the whole.

When Pay-Per-Click Doesn't Work

Combining the right keywords and landing pages in pay-per-click campaigns can be fruitful, but not without laying the proper groundwork.

Cracking Customer Keywords

Use your customers' search keywords to connect your product with their quest for information.

The Second Coming of MSN

MSN has been slow to increase its market share, but iMedia's search editor says the time has come for a Google challenger.

A Redesign Worthy of Google De-listing

Delivering a better customer experience could reduce your search engine ranking, but it may be worth it.

Stretch Your PPC Dollars Further

Think pay-per-click advertising is just for customer acquisition? MIVA's VP, global marketing and communications says think again.

A Search Fable: The Tortoise and the Hare

Despite temptation to call on the hare (SEM) to get things done, an Avenue A | Razorfish search expert recommends you rely on the tortoise (SEO).

Play Video Search with the Big Boys

Consumer image and video search are the hottest and fastest growing search activities on the web today. Pixsy Corp.'s CEO explains how to get in the game.

How to Find the Right Search Keywords

Finding the right combination of keywords is key, but where should you look? Our search editor shows you the way.

Dropping the Ball at the Super Bowl

Did your marketing team fumble at Super Bowl XLI? It's a new kind of football injury, and sadly enough, it's self-inflicted.

Paid Search as a Branding Vehicle

Last week's Yahoo! Searchlight Award win by Avenue A | Razorfish shows that the industry is taking search seriously as more than a direct response vehicle. Our search editor weighs in.

Holistic Search Tactics: Paid and Natural

The results of an iCrossing test analysis showed that paid search is good, natural search is good, but together they are better.

Make the Leap to Demographic Targeting

Before taking the jump, identify your target audience and a unique value proposition that best applies.

Search Engine Ads, Stick with What Works

Today's ads on search engine results pages are by and large more effective than ever, without all the bells and whistles. So why change now?

Make Search Work: Paid vs. Natural

Where do people click and what should be more important to brands? Our search editor takes on the paid versus natural search debate.

Rank Does Matter

The director of agency development for Yahoo! Search Marketing refutes assertions that search position doesn't matter, and cites studies and testimonials to back him up.

Search Deathmatch: Google vs. Yahoo!

With the long-awaited release of Yahoo's Project Panama, our search editor wonders if the company can finally overtake search juggernaut Google.

Why Google Will Lose Dominance

JP Communications' CEO predicts that local search and vertical search are about to blossom and get a larger share of the market.

Search Lessons from the Holiday Season

Just because you've closed the books doesn't mean your work is done. Oneupweb's president reveals holiday search strategies that retailers should address now.

What the Heck is Contextual Search?

It's worth billions of marketing dollars each year, but some people still don't understand the difference between content search and directive search. Our search editor dives in.

6 Steps to Better Organic Search Results

iProspect's director of paid search explains how to boost clicks and ROI by turning meta tags into ad copy.

Should Google Worry? New Search Innovations from Yahoo! & MSN

Big search, small search, video search-- what's the formula for success? Our search editor wonders how advances from Yahoo! and MSN might change the game.

3 Outside-the-Box Search Strategies

Media Storm's associate director of interactive outlines three ways to use search other than for direct-response initiatives.

BUSTED! 4 Paid Search Myths Debunked

Don't believe the recent hype about search getting too expensive. "Hogwash," our search editor says, and then he explains why.

Extend Reach & Boost Conversions

JP Communications' CEO shares guidelines for promoting B2B sites on vertical search engines to boost sales.

Does Google Get It? Search Gets Cranky

Is the era of one dominant search engine ending? Our search editor digs into the latest vertical search trends.

What Will It Take to Unseat Google?

Our search editor asks the most difficult question in search.

5 Reasons Why Search Campaigns Fail

24/7 Real Media's SVP of search walks you through the five pitfalls to avoid when planning a search campaign for the holidays or any other time.

7 Search Predictions for 2007

From increased search consolidation to the combination of search with social media and beyond, our search editor looks at what to expect in the coming year.

Use Search for Last-Minute Holiday Buzz

Our search editor wraps up the year with a few last-minute campaign ideas, because it's never too late to let millions know just how much you care.

Google Tip: 1st Position Isn't Worth It

ThinkMetrics' CEO explains that top position in Google Ad listings is not necessarily the best position.

What Can Advertisers Do at Answers.com?

Somewhere between a search engine and a content site, Answers.com can be hard to characterize for advertisers. Our editor in chief sits down with the company's new VP of Ad Sales, Robert Formentin.

How to Turn Searches into Conversions

SmartSearch Marketing's CEO lists the four steps to the desired conversion: find, drive, convert and engage the consumer.

Influencers, Search and Your Brand

Our search editor reviews recent research from Yahoo! and comScore and explores how to make search and branding work together when dealing with social media.

Use Average Data, Get Average Results

Acceleration's director of search marketing explains how your paid search program should really be measured.

Improve Search Results with a Tune Up

Even if you have a self-optimizing search delivery system, SEMphonic's president/chief technology officer suggests you follow this optimization guide.

Paid Search Delivers Magic

NextStage Evolution's founder compares searching for ads on TV, radio, print and online-- and finds that only online offers the ad-information hybrid, where finding what you're looking for becomes, magically, a piece of cake.

The Anti-Search: Answers.com

What's the difference between a search engine and a search destination? Our search editor looks for answers in a changing content world.

Racist Rant Trumps OJ's Rejection

LYCOs tracks the most popular searches for week ending November 25, which indicates interest in Michael Richards, OJ Simpson's cancelled interview and Wii.

Search: Get it Right the First Time

iCrossing's VP of communications explains how to apply Quality Assurance to your search campaign.

Can Holiday Shopping Save Retail Sales?

Our search editor looks for meaning in how consumer shopping behavior turns to insanity in this most wonderful time of the year.

Boost Online Visibility and Relevance

NeboWeb's CEO outlines strategies you can implement now, and a few to keep in mind for the months ahead, to maximize your brand's online "shelf space."

5 Steps Toward Better Search Rankings

The first step to getting your site higher listings on Google and Yahoo! is to optimize your keywords. Here's how to do it.

SEO PR: Buzzworthy or Overhyped?

The NeboWeb CEO demystifies an integrative technique for organically raising the profile of your company's messages.

Close Encounters of the Search Kind

Our search editor attempts to make sense of the bizarre events of last week.

What's Ailing Yahoo?

An iMedia columnist examines how Yahoo! went from cool to lukewarm, and proposes actions the company can take to get back on top.

Has Google Officially Checked Out?

Our search editor takes an inside look at Google's new commerce enabling system.

Improve Your SEO in Minutes with Titles

That blue bar at the top of the browser window is the page title, and it's the key to great rankings.

Snap.com: Even Better than Google?

Red Door Interactive's director of search marketing explains why Snap.com is one of the best search engines out there, and what makes it a better choice for advertisers.

Google Meets the Long Tail

In the era of long tail niche markets, is Google the last big media platform for advertisers? iCrossing's VP of communications weighs in.

Think SEO During Site Design

You can stop playing the SEO blame game, says the Avenue A | Razorfish search business development manager, if it's thought about from the start.

Get Better Search Results

The president of MoreVisibility reveals why marketers aren't achieving their desired results from their SEM and SEO programs.

Why SEO Matters in Site Re-Design

iProspect's managing director explains why incorporating traffic-driving elements into a site re-design is a critical step you can't afford to miss.

Does Ask.com Have a Chance?

Our search editor wonders if the butler-less search site can take on Google.

Putting SEO in Your Dashboard

Red Door Interactive's Paul Bruemmer identifies SEO's economic and strategic benefits.

Why A/B Testing Isn't Enough

Our search editor looks at advances in search engine advertising program testing.

Online Converts Offline... with Search

iProspect director of algorithmic search discusses measuring offline conversions through online lead generation and branding.

Proactive Steps Against Click Fraud

The creative director for Kinetics Results reports on a recent Marketing Experiments webinar.

Are Users Ignoring Paid Search Listings?

Our search editor tells us about a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness.

Pay-Per-Call 101

The general manager of goWholesale explains how this search strategy can help small B2Bs increase direct sales leads-- whether or not they have a website.

Search's Role in the Buying Cycle

iMedia's search editor examines comScore data on online/offline buying behavior and interprets the findings.

Click Fraud: The Ugly Underside of SEM

ClickFacts' cofounder analyzes Google's recent click fraud suit, and explains how companies can avoid paying for click fraud.

Google's Strategy for Success

eMarketer gauges Google's share of paid search marketing and predicts what it will be in the years ahead.

What the Heck is Social Search?

Community and users entering data into search results may change search forever: our search editor talks about the opportunities for marketers.

Coping with Search Clutter

As more and more content finds its way onto the web and into search indexes, our search editor talks about a glorious future� if we get there.

Maximizing Your Search Budget

SEMphonic's president explains how PPC programs can affect organic clickthrough.

5 Steps to Increase Sales with Search

Bernard Louvat shows how to boost your company's current SEM plan.

Yahoo! Shuts Out Branded Keywords

Mediasmith's chief search officer looks at the implications of Yahoo's decision to stop selling trademarked keywords to competitors.

Web Analytics Meet Search Marketing

Marketers who want to drive maximum ROI and conversions from search engine marketing must understand the "why" underlying the final quantitative search data.

Help for Managing Search Marketing

Here are the top 10 challenges a search technology solution can (and should) solve.

Search vs. TV

Our search editor touches down on search and the Super Bowl.

SearchTHIS: Click Fraud Back in the News

iMedia's search editor offers a helping hand to the SEC.

SearchTHIS: Safecount Q&A

Our search editor kicks off his 2006 column by chatting with the Safecount founders about cookies and the future of search measurement.

Search's Place in the Purchase Funnel

Research and case studies show search's effectiveness in all three stages.

Last-Minute Holiday Search Profits

It's not too late for 2005! Fathom Online and Offermatica offer six tips for stretching advertising dollars in December.

5 Ways to Maximize Your Search Results

360i's chief strategist helps you get the most out of your search marketing efforts.

Pay-Per-Call: The Next Wave

MIVA's SVP shares tips on how to get started in pay-per-call.

SearchTHIS: Missing Keywords -- FOUND!

Our search editor reports on a new tool from Hitwise that redefines search intelligence by helping you to find the gaps in your keyword selection.

Why You Can't Ignore Search

Search is evolving, with many approaches now available -- resulting in SEM revenues rising faster than those from any other marketing strategy.

SearchTHIS: Stop the Abuse!

Search Week continues! With stricter controls and better services, our search editor asks what's in store for paid search management?

The State of Search Today and Tomorrow

The creative director at Kinetic Results winds up Search Week with a look back at 2005 and a look ahead to 2006.

Regaining Control of Your SEM Budget

The Resolution Media president explains why spreading your search marketing budget among different engines can be key to success.

Thinking Outside the Funnel

This holiday season, Yahoo!'s senior director of global advertiser strategies advises us to leverage consumer desires to build brand awareness, affinity and loyalty.

Welcome to iMedia Search Week

As 2005 winds to a stop, it's time to take a week-long look at one of the biggest interactive moneymakers: SEM.

Can Search Build Brands?

Dipsie's VP talks about where search ends and brand begins, and how best to join the two.

SearchTHIS: The Gift of Google Angst

Our search editor writes that this holiday season's contextual search is getting better, while bidding gets worse.

SearchTHIS: Answering the Cattle Call

What should you do with a Search RFI? Search Editor Kevin Ryan looks for answers in today's column.

SearchTHIS: Open Letter to Steve Ballmer

Search Editor Kevin Ryan contends that in a crazily distracted search world, we must answer to the people.

The Future of Search (Part 4)

Search Editor Kevin Ryan concludes the working discussion on where search is going at the iMedia Summit in May.

SearchTHIS: Saving Your Search Tail

Search Editor Kevin Ryan writes that if nothing else you should admire and respect the long tail of search.

SearchTHIS: Where Do We Go from Here?

iMedia search editor Kevin Ryan gets ready for next week's summit with a call to readers for input about the future of search.

SearchTHIS: Clutter, Relevancy, & Search

Kevin Ryan asks if recent changes in the search space will result in better and more efficient search or a cluttered mess.