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	<title>immagimario - Mario Montalto</title>
	
	<link>http://www.immagimario.it</link>
	<description>Inizio a condividere quello che conosco e che voglio imparare!</description>
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		<title>10,000 flights, for the travelers that will promote, through the word of mouth the Japan Tourism</title>
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		<comments>http://www.immagimario.it/2011/10/20/10000-flights-for-the-travelers-that-will-promote-through-the-word-of-mouth-the-japan-tourism/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 20:14:22 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Japan Tourism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[Japan wants to support the tourism industry severely damaged from the recent events, through the &#8220;word of mouth&#8221; The Travelers will be give a flight like a gift, for the purpose of motivate them to documenting their experience of their &#8230; <a href="http://www.immagimario.it/2011/10/20/10000-flights-for-the-travelers-that-will-promote-through-the-word-of-mouth-the-japan-tourism/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Japan wants to support the tourism industry severely damaged from the recent events, through the &#8220;word of mouth&#8221; The Travelers will be give a flight like a gift, for the purpose of motivate them to documenting their experience of their trip on: Facebook, tweet about their blogs of their trip.</p>
<div id="attachment_411" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/10/japan-tourism.jpg"><img class="size-medium wp-image-411" title="Promote Japan Tourism" src="http://www.immagimario.it/wp-content/uploads/2011/10/japan-tourism-300x200.jpg" alt="10,000 flights to promote Japan Tourism" width="300" height="200" /></a><p class="wp-caption-text">Kinosaki by Night – Japan - By williamcho</p></div>
<p>For more details, so here the article published on <a title="Japan considers giving 10,000 flights to social media users to promote tourism" href="http://thenextweb.com/asia/2011/10/12/japan-considers-giving-10000-flights-to-social-media-users-to-promote-tourism/">TNW (thenextweb.com)</a></p>
<p><a title="More phote By williamcho" href="http://www.flickr.com/photos/adforce1/4114831283/">This is a link to see other photographs of the same photographer on flickr</a></p>

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		<item>
		<title>Hang Drum – strumento musicale idiofono in metallo creato in Svizzera dalla PANArt</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/Q06NzLJ3huY/</link>
		<comments>http://www.immagimario.it/2011/10/15/hang-drum-strumento-musicale-idiofono-in-metallo-creato-in-svizzera-dalla-panart/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 13:25:24 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Musica]]></category>
		<category><![CDATA[Hang Drum]]></category>

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		<description><![CDATA[#HangDrum &#8211; Per caso l&#8217;ho ascoltato dal vivo in una piazza di Cefalù in Sicilia, uno strumento da un suono coinvolgente e rilassante, e allo stesso tempo sorprendente Alcuni link di approfondimento: Hang Drum su Wikipedia I video più visti &#8230; <a href="http://www.immagimario.it/2011/10/15/hang-drum-strumento-musicale-idiofono-in-metallo-creato-in-svizzera-dalla-panart/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>#HangDrum &#8211; Per caso l&#8217;ho ascoltato dal vivo in una piazza di Cefalù in Sicilia, uno strumento da un suono coinvolgente e rilassante, e allo stesso tempo sorprendente</p>
<p>Alcuni link di approfondimento:</p>
<ul>
<li><a title="Hang Drum su Wikipedia" href="http://en.wikipedia.org/wiki/Hang_(musical_instrument)">Hang Drum su Wikipedia</a></li>
<li><a title="Hang Drum su YouTube" href="http://www.youtube.com/results?search_type=videos&amp;search_query=hang+drum&amp;search_sort=video_avg_rating&amp;suggested_categories=10&amp;uni=3">I video più visti su YouTube</a></li>
<li><a title="The Hang is an unusual musical instrument which Felix Rohner and Sabina Schärer (PANArt Hangbau AG)" href="http://www.hangblog.org/">Uno tra i blog più noti e dedicati allo Strumento</a></li>
</ul>
<p><span style="font-size: small;"><span class="Apple-style-span" style="line-height: 24px;">Questo è il video che vi consiglio.<br />
</span></span><span class="Apple-style-span" style="font-size: small;">Per il brando di musica suonato da <a title="Manu Delago" href="http://www.manudelago.com/eng/home.htm">Manu Delago</a>, e per la fantastica idea creativa di montare la traccia audio tramite la composizione di più clip video che creano con una sola persona una orchestra che suona all&#8217;unisono lo strumento musicale &#8220;Hang Drum&#8221;.</span></p>
<p><a href="http://www.youtube.com/watch?v=JrJVUsnsimw">Manu Delago &#8211; Two handsful of sound</a></p>
<p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/JrJVUsnsimw?version=3&amp;hl=it_IT" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/JrJVUsnsimw?version=3&amp;hl=it_IT" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>

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		<item>
		<title>Legge Bavaglio – DDL intercettazioni – censura politica e culturale</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/Ws-JLkJhF3I/</link>
		<comments>http://www.immagimario.it/2011/10/05/legge-bavaglio-ddl-intercettazioni-censura-politica-e-culturale/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 21:03:57 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[immagimario]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[DDL Intercettazioni]]></category>
		<category><![CDATA[Legge Bavaglio]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=390</guid>
		<description><![CDATA[COMUNICAZIONE E INFORMAZIONE DEVONO SEMPRE ESSERE ESPRESSIONE DI LIBERTA&#8217;!!! La comunicazione e l&#8217;informazione devono essere sempre preservati come dominio di libertà!!! Paola Cortellesi recita Trilussa contro la legge Bavaglio Wikipedia sciopera contro la legge Baglio &#8211; DDL Intercettazioni: Link: http://it.wikipedia.org/wiki/Wikipedia:Comunicato_4_ottobre_2011 &#8230; <a href="http://www.immagimario.it/2011/10/05/legge-bavaglio-ddl-intercettazioni-censura-politica-e-culturale/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>COMUNICAZIONE E INFORMAZIONE DEVONO SEMPRE ESSERE ESPRESSIONE DI LIBERTA&#8217;!!!</p>
<p>La comunicazione e l&#8217;informazione devono essere sempre preservati come dominio di libertà!!!</p>
<p><a title="Paola Cortellesi recita Trilussa contro la legge Bavaglio" href="http://youtu.be/zieS0dd3Gqs">Paola Cortellesi recita Trilussa contro la legge Bavaglio</a></p>
<p><iframe src="http://www.youtube.com/embed/zieS0dd3Gqs" frameborder="0" width="420" height="315"></iframe></p>
<p>Wikipedia sciopera contro la legge Baglio &#8211; DDL Intercettazioni:<br />
Link: <a href="http://it.wikipedia.org/wiki/Wikipedia:Comunicato_4_ottobre_2011">http://it.wikipedia.org/wiki/Wikipedia:Comunicato_4_ottobre_2011</a></p>
<div id="attachment_391" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/10/ddl-intercettazioni-sciopero-wikipedia.jpg"><img class="size-medium wp-image-391" title="ddl intercettazioni sciopero wikipedia" src="http://www.immagimario.it/wp-content/uploads/2011/10/ddl-intercettazioni-sciopero-wikipedia-300x150.jpg" alt="Legge Bavaglio - DDL intercettazioni - censura politica e culturale" width="300" height="150" /></a><p class="wp-caption-text">Legge Bavaglio - DDL intercettazioni</p></div>
<p>Pensare ed esprimere e Informare in Libertà, è un dono universale!</p>
<p>||||&#8212; Dichiarazione Universale dei Diritti dell&#8217;Uomo &#8212;|||<br />
Articolo 27 &#8211; «Ogni individuo ha diritto di prendere parte liberamente alla vita culturale della comunità, di godere delle arti e di partecipare al progresso scientifico e ai suoi benefici. Ogni individuo ha diritto alla protezione degli interessi morali e materiali derivanti da ogni produzione scientifica, letteraria e artistica di cui egli sia autore.</p>
<p>Non dimentichiamoci il mostro che il nostro governo sta creando, la Legge Bavaglio – DDL intercettazioni – censura politica e culturale</p>

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		<item>
		<title>How to enable the new “Preview Pane” in Gmail</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/290NnQpkJ1Q/</link>
		<comments>http://www.immagimario.it/2011/09/23/how-to-enable-the-new-preview-pane-in-gmail/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 11:01:52 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Preview Pane]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=382</guid>
		<description><![CDATA[Log in to Gmail and click on icon at top right, which is similar a gear, and select label &#8220;Settings&#8221; from the menu that opens. Now click on the tab Labs, and scroll the list of experimental features available in &#8230; <a href="http://www.immagimario.it/2011/09/23/how-to-enable-the-new-preview-pane-in-gmail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Log in to Gmail and click on icon at top right, which is similar a gear, and select label &#8220;Settings&#8221; from the menu that opens.</p>
<div id="attachment_363" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-pc.png"><img class="size-medium wp-image-363" title="gmail-preview-new-pane-web-pc" src="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-pc-300x196.png" alt="This is the preview web PC" width="300" height="196" /></a><p class="wp-caption-text">This is the preview web PC</p></div>
<p>Now click on the tab Labs, and scroll the list of experimental features available in Gmail until you see the &#8220;Preview Pane&#8221;.</p>
<p>Tick ​​the Enable option on the Preview Pane.</p>
<p>Click the &#8220;Save Changes&#8221; button (bottom of page) to save the changes and enable the new function.</p>
<p>Return to the homepage of Gmail clicking on the logo in the upper left corner of Dmail.</p>
<p>Click on Enable / Disable split pane, that appeared at the top right to see the new preview pane.</p>

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		<item>
		<title>#1cent to italian politics</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/lmVVStZ8MxQ/</link>
		<comments>http://www.immagimario.it/2011/09/22/1cent-to-italian-politics/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 20:04:14 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Italia]]></category>
		<category><![CDATA[#1cent]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=380</guid>
		<description><![CDATA[#1cent to italian politics, for doing growth your stomach and their ego &#8211; please ReShare &#8211; to fight this seeming calm in Italy]]></description>
			<content:encoded><![CDATA[<p>#1cent to italian politics, for doing growth your stomach and their ego &#8211; please ReShare &#8211; to fight this seeming calm in Italy</p>

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		<item>
		<title>Contagion – Stampa infetta da virus per realizzare un Viral video di estremo impatto</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/U5atcsxLJ_E/</link>
		<comments>http://www.immagimario.it/2011/09/18/contagion-stampa-infetta-da-virus-per-realizzare-un-viral-video-di-estremo-impatto/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 17:06:50 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Grafica]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Contagion]]></category>
		<category><![CDATA[Stampa tecnologica]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=373</guid>
		<description><![CDATA[Tecnologie di stampa e scienza per creare una countdown d&#8217;effetto, che grazie ad una stampa infettata appositamente da un virus fa apparire la scritta del titolo del film &#8220;Contagion&#8221;. L&#8217;efficacia artistica e creativa di questa soluzione, trasmette a pieno le emozioni di questo &#8230; <a href="http://www.immagimario.it/2011/09/18/contagion-stampa-infetta-da-virus-per-realizzare-un-viral-video-di-estremo-impatto/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Tecnologie di stampa e scienza per creare una countdown d&#8217;effetto, che grazie ad una stampa infettata appositamente da un virus fa apparire la scritta del titolo del film &#8220;Contagion&#8221;.</p>
<div id="attachment_378" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/09/contagion.jpg"><img class="size-full wp-image-378" title="Contagion" src="http://www.immagimario.it/wp-content/uploads/2011/09/contagion.jpg" alt="Contagion – Bacteria Billboard" width="300" height="180" /></a><p class="wp-caption-text">Contagion – Bacteria Billboard</p></div>
<p>L&#8217;efficacia artistica e creativa di questa soluzione, trasmette a pieno le emozioni di questo film dedicato all&#8217;argomento dei virus letali.</p>
<p><a href="http://youtu.be/LppK4ZtsDdM">Contagion &#8211; Bacteria Billboard</a></p>
<p><iframe src="http://www.youtube.com/embed/LppK4ZtsDdM" frameborder="0" width="560" height="315"></iframe></p>

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		<item>
		<title>Latest in Web Tracking: Stealthy ‘Supercookies’</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/_Q-DOvWG1Hc/</link>
		<comments>http://www.immagimario.it/2011/09/02/latest-in-web-tracking-stealthy-supercookies/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 16:14:52 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[immagimario]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=368</guid>
		<description><![CDATA[For years, cookies haven&#8217;t been frightening Web users who aren’t exactly pleased that sites can track their information. But now the tecnologies has created an even more powerful tool, able to evade the deletion of cookies. Look the article of &#8230; <a href="http://www.immagimario.it/2011/09/02/latest-in-web-tracking-stealthy-supercookies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>For years, cookies haven&#8217;t been frightening Web users who aren’t exactly pleased that sites can track their information. But now the tecnologies has created an even more powerful tool, able to evade the deletion of cookies.</p>
<p>Look the article of Washington Post: <a title="Supercookies: Web sites are now using them; how to get rid of them" href="http://www.washingtonpost.com/blogs/blogpost/post/supercookies-web-sites-are-now-using-them-how-to-get-rid-of-them/2011/08/18/gIQAzT7hNJ_blog.html">Supercookies</a></p>
<div id="attachment_369" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/09/dangerous-supercookies.jpg"><img class="size-medium wp-image-369" title="Dangerous Supercookies" src="http://www.immagimario.it/wp-content/uploads/2011/09/dangerous-supercookies-300x297.jpg" alt="Here is the new frontier for a Web Analytics and Web Tracking" width="300" height="297" /></a><p class="wp-caption-text">New frontier for Web Tracking</p></div>

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		<item>
		<title>Google Labs is ready to launch a new layout interface of Gmail for a PC and Tablet</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/8Ns6rusX1GI/</link>
		<comments>http://www.immagimario.it/2011/08/05/google-labs-is-ready-to-launch-a-new-layout-interface-of-gmail-for-a-pc-and-tablet/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 09:52:25 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Tablet]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=362</guid>
		<description><![CDATA[Google Labs is ready to launch a new layout interface for Gmail, designed for two different uses. The first is oriented for a PC, while the second is oriented for Tablet. The news appeared on the Gmail blog. I think &#8230; <a href="http://www.immagimario.it/2011/08/05/google-labs-is-ready-to-launch-a-new-layout-interface-of-gmail-for-a-pc-and-tablet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Google Labs is ready to launch a new layout interface for Gmail, designed for two different uses. The first is oriented for a PC, while the second is oriented for Tablet.</p>
<p>The news appeared on the Gmail blog.</p>
<p>I think this innovation make more effective usability of gmail, thanks a new &#8220;preview pane&#8221; joined to the email &#8220;navigation panes&#8221;. Recreating the classic and standar usability of the desktop software.</p>
<div id="attachment_363" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-pc.png"><img class="size-medium wp-image-363" title="gmail-preview-new-pane-web-pc" src="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-pc-300x196.png" alt="This is the preview web PC" width="300" height="196" /></a><p class="wp-caption-text">This is the preview web PC</p></div>
<p><a title="New Gmail preview web PC" href="http://gmailblog.blogspot.com/2011/08/new-in-labs-preview-pane.html">http://gmailblog.blogspot.com/2011/08/new-in-labs-preview-pane.html</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>This is the preview web Tablet</p>
<div id="attachment_364" class="wp-caption aligncenter" style="width: 234px"><a href="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-tablet.png"><img class="size-medium wp-image-364" title="gmail-preview-new-pane-web-tablet" src="http://www.immagimario.it/wp-content/uploads/2011/08/gmail-preview-new-pane-web-tablet-224x300.png" alt="This is the preview web Tablet" width="224" height="300" /></a><p class="wp-caption-text">This is the preview web Tablet</p></div>
<p><a title="New Gmail preview web Tablet" href="http://gmailblog.blogspot.com/2010/04/gmail-on-ipad.html">http://gmailblog.blogspot.com/2010/04/gmail-on-ipad.html</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>

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		<item>
		<title>Try – Adobe Edge HTML5 – Animations whit HTML5, CSS3, Javascript, Canvas, jQuery</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/sY5ex24RBYE/</link>
		<comments>http://www.immagimario.it/2011/08/01/try-adobe-edge-html5-animations-whit-html5-css3-javascript-canvas-jquery/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 13:51:57 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Adobe Edge]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[CSS3]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Javascript]]></category>
		<category><![CDATA[jQuery]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=354</guid>
		<description><![CDATA[I try Adobe Edge HTML5, and i say is simple and effective software for creation of animations, who using the three new web standard HTML5, CSS3, Javascript and Canvas together jQuery realizes a new alternative to Adobe Flash Animation. Link foe &#8230; <a href="http://www.immagimario.it/2011/08/01/try-adobe-edge-html5-animations-whit-html5-css3-javascript-canvas-jquery/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I try Adobe Edge HTML5, and i say is simple and effective software for creation of animations, who using the three new web standard HTML5, CSS3, Javascript and Canvas together jQuery realizes a new alternative to Adobe Flash Animation.</p>
<p>Link foe view of my test: http://bit.ly/ntpVuj</p>
<div id="attachment_358" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.immagimario.it/wp-content/uploads/2011/08/screen-adobe-edge-html5-animations.jpg"><img class="size-medium wp-image-358" title="Screen Software Adobe Edge HTML5" src="http://www.immagimario.it/wp-content/uploads/2011/08/screen-adobe-edge-html5-animations-300x189.jpg" alt="" width="300" height="189" /></a><p class="wp-caption-text">Screen Software Adobe Edge HTML5</p></div>
<p style="text-align: center;">&nbsp;</p>

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		<item>
		<title>Multicanalità – opportunità basate su nuove logiche e strategie</title>
		<link>http://feedproxy.google.com/~r/Immagimario/~3/a-ysBrrixMs/</link>
		<comments>http://www.immagimario.it/2011/04/06/multicanalita-opportunita-basate-su-nuove-logiche-e-strategie/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 13:59:52 +0000</pubDate>
		<dc:creator>immagimario</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[immagimario]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Google TV]]></category>
		<category><![CDATA[Internet Television]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[Multicanalità]]></category>

		<guid isPermaLink="false">http://www.immagimario.it/?p=344</guid>
		<description><![CDATA[Le nuove opportunità basate su logiche e strategie innovative, da attuare per creare e offrire servizi e prodotti, da lanciare attraverso nuove metodologie di marketing e comunicazione. Video presentazione del Motorola Atrix 4G Nel video di Motorola si vede come &#8230; <a href="http://www.immagimario.it/2011/04/06/multicanalita-opportunita-basate-su-nuove-logiche-e-strategie/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Le nuove opportunità basate su logiche e strategie innovative, da attuare per creare e offrire servizi e prodotti, da lanciare attraverso nuove metodologie di marketing e comunicazione.</p>
<p><a title="Video presentazione del Motorola Atrix 4G" href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/WEBTOP/Meet-WEBTOP">Video presentazione del Motorola Atrix 4G</a></p>
<div id="attachment_345" class="wp-caption alignleft" style="width: 190px"><a href="http://www.immagimario.it/wp-content/uploads/2011/04/WebTop_200x200_1.png"><img class="size-full wp-image-345" title="Motorola Atrix 4G" src="http://www.immagimario.it/wp-content/uploads/2011/04/WebTop_200x200_1.png" alt="" width="180" height="161" /></a><p class="wp-caption-text">Motorola Atrix 4G</p></div>
<p>Nel video di Motorola si vede come l’interazione di due canali, come Smartphone e Notebook si uniscano nella fruizione. Questo esempio porta a visualizzare quanto la tecnologia, nel breve periodo, permetterà di far convivere contenuti e device differenti tra loro nella nostra vita quotidiana.</p>
<p>Portando come fondamentale rivoluzione la continuità di utilizzo, dei contenuti, dei servizi, dei prodotti, tra la vita lavorativa e quella privata.</p>
<p>La multicanaità non è solo da considerare sulla base dell&#8217;hardware o del supporto, ma va anche vista come sub suddivisione delle potenzialità che un media o uno strumento rende disponibile tramite la tecnologia.<br />
Pensiamo alla TV in vendita attualmente, oltre alla visione dei canali televisivi, la si può utilizzare per navigare sul web, accedere alle web-tv-app che sfruttano i protocolli web per connettersi con il mondo esterno per visionare contenuti e comunicare.</p>
<p>Io ho una TV Philips che mi permette di accedere a diversi servizi (App studiati per la TV). Posso vedere le ricette &#8221;testo e video&#8221; pubblicate dal sito Giallo Zafferano, leggere il Corriere o vedere i video di YuoTube.</p>
<p>Un esempio molto evoluto è la <a title="Sony and Google internet TV" href="http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644751998#/Feature_DualView">Google TV sulla quale Sony</a> punta molto; come mostra la presentazione di questi nuovi prodotti.</p>
<div id="attachment_350" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.immagimario.it/wp-content/uploads/2011/04/sony-google-tv.jpg"><img class="size-full wp-image-350" title="Sony Internet TV - Google TV" src="http://www.immagimario.it/wp-content/uploads/2011/04/sony-google-tv.jpg" alt="" width="500" height="452" /></a><p class="wp-caption-text">Sony Internet TV - Google TV</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Tutto questo mi fa immaginare a campagne pubblicitarie da pensare e realizzare per l&#8217;offline e l&#8217;online con le ovvie differenti caratteristiche.<br />
Ma la cosa più intrigante sarà la connessione e la cooperazione dei differenti canali di comunicazione, che vivrà l&#8217;obbligo e il vantaggio, di saper comunicare one2one con i fruitori della comunicazione e dei servizi e prodotti.</p>
<p>Creando un iterazione continua tra azienda e target, sia nella percezione dell&#8217;uno e dell&#8217;altro, che nella interazione di pensiero e commenti durante la relazione multicanale.</p>
<p>Fantasticando una situazione.<br />
Potrei recuperare la mia lista della spesa da un servizio social, che connesso a un database di promozioni mi consiglia dove andare ad acquistare.</p>
<p>Poi, durante la giornata, mentre leggo il mio magazine su Tablet prima di andare a fare la spesa, mi appare un commento di un amico che mi consiglia uno dei prodotti della mia lista, attraverso un commento su una pubblicità.<br />
Rispondo al commento del mio amico e vado a fare la spesa.<br />
Mentre pago tramite Smartphone, mi viene applicato un ulteriore sconto grazie alle seguenti variabili:</p>
<ul>
<li>Ho acquistato in un negozio suggerito dal servizio social</li>
<li>Ho preso il prodotto commentato dal mio amico</li>
<li>Ricevo un nuovo sconto su questo prodotto grazie al mio commento</li>
</ul>
<p>Secondo voi quanto manca a finche accadano situazioni del genere?</p>

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