Imnica Marketing

State of Linux on the desktop beginning 2009

Richelo Killian — Fri, 23 Jan 2009 11:47:53 +0000

I first want to highlight a couple of things BEFORE we get into the meat of this post… This is a MARKETING blog. This post is going to be quite a bit about marketing. There WILL be some techie stuff discussed as well, but, very high level. Hopefully not too techie to bore marketing folk to death. I [...]

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Launch madness starts again

Richelo Killian — Thu, 15 Jan 2009 21:50:16 +0000

Here we are in the third official week of 2009, and the Internet Marketing launches are coming thick and strong! Don’t get me wrong here, I have no problem with big product launches which are promoted by every man and his dog. It’s the nature of our business and comes part and parcel with Internet Marketing, especially [...]

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To go free, or not?

Richelo Killian — Thu, 08 Jan 2009 15:11:38 +0000

There is the OLD saying: The money is in the list. I agree with this wholeheartedly! BUT, and you KNEW there was a BUT coming… Most “gurus” tell you to give away free stuff to build your list. This generally works well, and if done correctly, you can grow quite a size-able list in a fairly short amount [...]

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Know EXACTLY who your target customer is!

Richelo Killian — Mon, 05 Jan 2009 21:24:50 +0000

Assumption is the mother of all stuff ups! A couple of days back, I was working with one of my consulting clients. We have been working together for a couple of months now, and his business has really been picking up. His main site is an information product in the “adult” niche. NO, it’s NOT porn! He has [...]

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