Inbound Marketing Agency | IMPACT Branding & Design LLC

How to Successfully Utilize Facebook for Business

Natalie Davis — Mon, 21 May 2012 08:00:54 +0000

Chances are that if you’re a business, you’ve heard about how wonderful Facebook can be for your company. Facebook can do wonders for your company, from getting the word out about your brand to connecting with customers to even recruiting future employees.

But let’s back it up a bit and start with the basics of Facebook for businesses:

Be sure to check out our FREE Ebook, “Mastering Facebook Marketing.”

Set Up a Facebook Business Account

One of the biggest mistakes that a lot of businesses make is that they go ahead and use their own personal profile to manage their company.

Facebook offers “business” user accounts that are far more appropriate for your company than your personal account. As I always tell my clients, keep your personal accounts personal, and create a separate business account for your business. Once you have the business account up and running, make sure that you fill out your businesses profile completely. This is important for a number of reasons:

Visitors can then immediately see what you’re about
They can see your contact information, including your web and/or blog address
The more information you give them about you and your company, the more they’ll trust you

TIP: If there are any personal parts to your business profile that you only want specific people being able to view, make sure that you change this through your Facebook business account “settings”. You can create different lists such as “Work”, “Limited Profile”, and “Family” lists to help control who can see what information. For more tips on creating your business profile, click here to download a copy of our free Ebook.…

How to Build a Powerful Website for Professional Service Providers

Tom DiScipio — Sun, 20 May 2012 09:00:31 +0000

A lot goes into planning the layout of a website. You have to consider the colors, the design, as well as the navigation. You have to think about how many pages you want, WHAT pages you want, and how you want the website to flow. To make matters even more difficult, the type of profession that you’re in should also dictate just how your website turns out.

Those in the professional service industry have some unique challenges that a properly designed website can certainly help them out with. Below are some of my top suggestions that I give to my clients in the professional service industry when we talk about creating a website.

Be Direct

Have you ever clicked on a website, gotten to the homepage, and then wondered what the heck that website is even about? Quite a few professional service providers have left me with more questions than answers after visiting their homepage. So what do people like me do in that situation? Click the “Back” button and visit another page – the page of the competition that gives me what I want immediately.…

Essential Marketing Tips for Health Service Providers

Bob Ruffolo — Sat, 19 May 2012 09:00:37 +0000

Many clients who I speak to who are health service providers tell me about just how saturated the market seems. The health services industry is loaded with a ton of huge companies and corporations who make not only millions, but billions every year doing what they do. So how are small and medium-sized health service providers supposed to work their way into the industry?

What I always tell them is that there is a way, and the best way is through inbound marketing. Of course, I’m an inbound marketing firm and not only believe in what inbound marketing can do for a company, but I’ve witnessed it firsthand. Here are some of the things that I’ve seen work best for my clients who are health service providers:

Tip 1: Understand your Clients

The health service industry is a fairly wide and broad industry with a number of small sectors. But one thing that is for certain, no matter what niche you may be in, is that health is a very personal thing. One’s health is the single most important thing to them, and so many clients coming to you are asking for your help. They don’t want to be “sold” to, they want to feel as if you truly care, understand, and can offer a viable solution to their health-related problem.…

Fiesta Friday 5/18/12

impactbnd — Fri, 18 May 2012 21:04:42 +0000

Dream Companies For The Class Of 2012: Everybody Wants To Work At Google By: Meghan Casserly

“This month when an estimated 1.7 million kids graduate from college, job boards, human resource offices and company career sites are going to be hit—hard—as the post collegiate realization of having to earn a paycheck dawns across the country. According to new research, the company who’ll be receiving the most resumes this spring will be Google. I mean, who wouldn’t want to work there? It’s like a giant playground!”

Bob Ruffolo | @bobruffolo

Women Click on More Facebook Ads By: eMarketer

“I thought this article was interesting because I have worked with Facebook advertising many times. Finding out that women click on more ads can lead companies in the right direction with content, photos, and even might encourage certain companies directed towards women to start their own advertising campaign.…

IMPACT Web Design: How We Build Incredible Websites Using Templates

Tom DiScipio — Fri, 18 May 2012 08:00:36 +0000

Building incredible websites is part of the culture here at IMPACT. But even more important is our dedication for doing it quickly and efficiently so our customers have a product that benefits them.

Through our experience in web design, we’ve found that using templates offers a much better product for our customers at a lower cost, allowing them to allocate their resources to other areas of their online marketing.

Building a website from scratch may seem like a good choice, but the bottom line is it takes much longer and will cost you a lot more. You need your website up and running and quickly, which is why IMPACT uses these existing solutions to quickly build up your online presence.

Templates are very cost-effective and are created in a timely fashion.…

[FREE Ebook] 10 Reasons to Hire an Inbound Marketing Agency

Bob Ruffolo — Thu, 17 May 2012 16:00:33 +0000

If you’ve found yourself dissatisfied with your online marketing efforts and just can’t seem to generate enough relevant traffic to make a difference, then it’s time to consider the benefits of hiring an inbound marketing agency.

Along with driving more relevant traffic to your website, inbound marketing has also proven to result in better lead conversion rates (turning that traffic into leads, and eventually, sales) and also improved search engine rankings for your site.

For more information on the benefits of an inbound marketing campaign, check out our free eBook on 10 Reasons to Hire an Inbound Marketing Agency.

CLICK HERE!…

How Professional Service Providers use Social Media Marketing

Natalie Davis — Thu, 17 May 2012 09:00:16 +0000

Social media has come a long way since it hit the ‘net a few years ago. Initially it was introduced to help people stay in touch with one another on the internet. But slowly it has evolved into something more. Something much more. The importance of social media has grown so much that now anyone who is involved in professional services should have a social media account.

When I say that “you” should have social media, I don’t mean a personal Facebook or Twitter account. While it’s fine that you have those, you should also have a separate business Twitter and Facebook account for your company, as well as a LinkedIn account.

For more on establishing a strong social media presence, be sure to check out our FREE eBook, “Everything Businesses Need to Know About Facebook, Twitter, and LinkedIn.”

Facebook

Facebook is usually the first social media site that people think about. What’s great about Facebook is that you can post a lot of different media on it, and you have access to hundreds of millions of people worldwide with just one single post. So how should you use Facebook to promote your professional services?…

How IMPACT Increased its Twitter Following by 7,000 in 60 Days

John Bonini — Wed, 16 May 2012 08:00:18 +0000

So you’re not convinced of the value of a social media following?

Well consider this; IMPACT has grown its Twitter following by 7,000 in the last 2 months alone.

Pretty impressive, right?

What’s even more impressive is that over 5% of those followers have visited our site during that time, 81 of which resulted in leads.

That’s 81 qualified leads generated in two months by simply engaging in a strong Twitter presence. As the chart below clearly shows, our leads from Twitter have greatly increased as our following has.

Now that’s value.

So now you’re probably wondering how you can produce similar results from your social media following. Well, let us show you what’s worked for us.

Content is Key

Here’s the key; give your followers something they’ll be interested in.…

[FREE Ebook] Mastering Facebook Marketing

Natalie Davis — Tue, 15 May 2012 16:00:00 +0000

Looking to fully utilize Facebook to help your business?

Great!

Faceboook is an invaluable resource in generating qualified leads and also engaging and communicating with them.

You simply cannot overstate how beneficial it is to share attractive content, offers, and general information about your company with the people who are interested in it most.

Check out our free eBook Mastering Facebook Marketing, where we reveal the secrets of how to fully utilize Facebook to benefit your business.

CLICK HERE!…

What is Customer Relationship Management (CRM) Software?

Bob Ruffolo — Tue, 15 May 2012 09:00:43 +0000

Customer relationship management can be defined in three steps:

It helps a business identify its buyers
It helps a business understand its buyers
It helps a business better provide for its customers

The main focus? To build a better relationship with each and every individual customer so that they not only buy from your company, but so that they are satisfied and will return again to do business with you. This requires a business to anticipate and respond to a customer’s needs.

Sounds like a dream come true, doesn’t it? From my personal experience, new businesses enter into the world with their homework done. They think that they know their target market, they think they know exactly how to acquire and win over a lead, and they think they know how to retain customers.…