IMPACT Branding & Design LLC

Fiesta Friday 2/10/12

Bob Ruffolo — Fri, 10 Feb 2012 21:52:29 +0000

The History of Marketing: An Exhaustive Timeline
By: Corey Eridon

“Marketing has been in existence for longer than we can even remember. Basically since anything was able to even be sold. I came across this great infographic of how marketing has emerged from 1450 to right now, and its crazy to think it all started with moveable type!”

Bob Ruffolo | @bobruffolo

Pretty Awesome Facebook Timeline Designs Along With PSDs
By: Dzinepress

“It’s time for everyone to start embracing facebook’s timeline layout. I know it’s hard to accept when facebook changes a profile layout…but…

10 Things to Say to Help You Close a Sale

Bob Ruffolo — Fri, 10 Feb 2012 10:00:37 +0000

The bulk of our discussions have been centered upon lead generation, lead nurturing, traffic strategies, social media, blogging, and consumer retention. In retrospect none of these things really matter if you’re not able to close a sale. Across all industry types the issues associated with closing a sale are remarkably similar. On that note we want to provide you with 10 key phrases you can use to close a sale.

Rephrase and Request

Your very first objective when trying to close a sale is to be able to reiterate exactly what the client needs without seeming as if you are unsure about it. Clients want confident as opposed…

10 Great “Top of the Funnel Offers”

Bob Ruffolo — Thu, 09 Feb 2012 10:00:03 +0000

Creating top of the funnel offers is an art that embraces the idea of generic but targeted mass marketing. Sounds as if it were the very antithesis of inbound marketing but it’s actually quite effective. However, rather than using the traditional mass marketing concepts we infuse specific topics into each generic segment. Creating various top of the funnel offers allows us to accomplish a mass marketing campaign while still embody the idea of segmented leads within the inbound marketing funnel. Here are some ideas on great top of the funnel offers you can create for your inbound marketing campaign.

Ebooks R’ Us…

5 Inbound Marketing Success Stories

Bob Ruffolo — Wed, 08 Feb 2012 10:00:56 +0000

There’s seems to be a common misconception that inbound marketing strategies apply mainly to online businesses. Actually, according to a study conducted by BIA/Kelsey, by 2015 small to medium size businesses will decrease their spending on traditional media from 52 percent to 30 percent. The study also stated that the remaining 70% of small to medium size marketing budgets will be allocated to digital marketing mediums to include social media, blogging, mobile, PPC, email, social media marketing, search engine optimization, and customer management. Here is an example of 5 companies that are successfully …

8 Things That Keep Me Subscribed to a Mailing List

Bob Ruffolo — Tue, 07 Feb 2012 10:00:33 +0000

A mailing list is only as good as the content you provide. Yes, some unsubscribe rates are inevitable. In fact, in some cases they represent the lead qualifying process. However, if your attrition rate is going far beyond the range of normality the problem likely rests in the way you manage your mailing list. The ideas below will help you learn what it takes to keep “ME”, your subscriber, on a mailing list.

Plug-in Your List

Don’t be mistaken: an email list is like a relationship. Your subscribers want the 411 on you and your business. Sending one or two promotional emails a month just won’t cut it. According to Marketing…

How Smart B2B Companies Use Twitter

Natalie Davis — Mon, 06 Feb 2012 10:00:50 +0000

Since the dawn of the internet smart B2B companies have been searching for methods to capitalize on our ultra-connected web. Then came Twitter, which according to MSNBC Business Insider Nicholas Carlson, officially began in the hands of rogue Googler Evan Williams or in the apartment of Noah Glass the Odeo man. One thing remains true: regardless of where and how Twitter began it has definitely become a cornerstone in modern day media. Traditionally you would think this is great for all business in a generic sense, largely because Twitter opened the market to mass media publications that render in real time. Mass marketing…

The Inbound Marketing Process

Bob Ruffolo — Sun, 05 Feb 2012 10:00:33 +0000

Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process we have developed to obtain your Inbound Marketing goals. Enjoy!

About Bob Ruffolo

Bob is the owner of IMPACT and an inbound marketing professional with over 10 years of experience in online marketing and strategy development. Bob has always been on the cutting edge regarding all aspects of online marketing, and since founding IMPACT in 2009, Bob oversaw the company through an accelerated growth period. IMPACT has developed a reputation

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How to Get More People To Share Your Content

Natalie Davis — Sat, 04 Feb 2012 10:00:14 +0000

Getting people to share your social media content can often become a cumbersome task. In fact, even Fortune 500 companies like Coca-Cola devote a significant portion of their marketing budget to creating engagement strategies on Facebook. Mastering Facebook can be a big step for your company.

Although social media marketing can often be a perplexing concept just keep in mind that the fundamental goal will always be engagement. The more Facebook fans and users that engage in your company content the larger your social media marketing return will be.

Being Strategic About Social Plugins

In the current internet environment…

Fiesta Friday 2/3/12

Amanda Bozzuto — Fri, 03 Feb 2012 21:02:54 +0000

9 Ways to Integrate Email and Social Media Marketing
By: DJ Waldow

“E-mail marketing makes your social media more effective. I mean, social media makes your email marketing more effective. In fact, the combination of email marketing and social media marketing can drastically improve your results… period. Here are 9 ways to capitalize on your efforts by integrating email marketing and social media.”

Bob Ruffolo | @bobruffolo

Apple iDesk Conecpt
By: Alex Stone

“Ever wonder what’s next for Apple? There are many fans out there that not only wonder, they conceptualize and share.…

20 Great Call-to-Action Graphics

Tom Discipio — Fri, 03 Feb 2012 10:00:47 +0000

Call-to-Actions are the lifeblood of any compelling marketing campaign. They are essentially the element that catches a website visitor’s attention and entices them to perform an action. It’s worth your time to explore some excellent businesses and blogs that embrace the call-to-action concept and show you the graphics they use to get the job done.

Zenfolio

Zenfolio’s landing page is the perfect example of content created for a target audience. Notice the stylized “FREE TRIAL” and “LEARN MORE” buttons. Of course the company highlighted the “FREE TRIAL” button by using a simple gradient orange.…